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Compare Acquisio and Marin Software 
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At a Glance
Market Segments
Small-Business (66.2% of reviews)
Mid-Market (51.0% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Acquisio
Star Rating
(82)3.8 out of 5
Market Segments
Small-Business (66.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AcquisioMarin Software
Star Rating
(453)3.8 out of 5
Market Segments
Mid-Market (51.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Marin SoftwareSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Marin Software excels in Paid Keyword Optimization with a score of 8.2, while Acquisio falls behind at 7.6, indicating that Marin provides more effective tools for optimizing paid search campaigns.
- Reviewers mention that Acquisio shines in Budget Execution & Monitoring, scoring an impressive 8.7 compared to Marin's 7.7, suggesting that Acquisio offers superior features for tracking and managing budgets effectively.
- G2 users highlight Marin Software's strength in Ad and Conversion Tracking with a score of 7.9, while Acquisio slightly edges ahead at 8.0, indicating both platforms provide solid tracking capabilities, but Acquisio may have a slight advantage.
- Users on G2 report that Marin Software's Portfolio Bid Optimization feature is rated at 7.8, which is slightly better than Acquisio's 7.7, suggesting that Marin may offer more robust options for managing bids across multiple campaigns.
- Reviewers say that Acquisio's Campaign Dashboard is rated at 8.3, outperforming Marin's 8.0, indicating that Acquisio provides a more user-friendly and effective interface for managing campaigns.
- Users report that Marin Software has a higher score in Ad Creation and Editing at 7.3 compared to Acquisio's 6.5, suggesting that Marin offers more comprehensive tools for creating and editing ads, which can enhance the creative process.
Pricing
Entry-Level Pricing
Acquisio
No pricing availableMarin Software
No pricing availableFree Trial
Acquisio
No trial information availableMarin Software
No trial information availableRatings
Meets Requirements
7.8
76
7.6
419
Ease of Use
7.7
76
7.6
419
Ease of Setup
7.1
57
7.1
246
Ease of Admin
7.7
57
7.8
251
Quality of Support
7.9
73
7.7
412
Has the product been a good partner in doing business?
8.2
56
8.0
250
Product Direction (% positive)
7.0
75
6.9
415
Features by Category
Channel Functionality
7.5
25
7.3
91
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
41
8.0
169
7.9
37
8.3
167
8.0
26
7.9
147
7.5
30
8.1
163
7.2
23
8.1
155
8.1
20
Feature Not Available
7.4
17
7.9
95
8.3
19
8.0
114
8.8
33
8.1
142
7.0
26
7.6
144
7.6
16
7.4
89
7.8
12
7.7
47
7.5
14
7.7
52
Targeting
7.6
29
8.0
135
7.5
25
7.9
121
8.0
27
7.6
136
7.7
22
7.6
113
Platform
7.9
25
7.9
131
8.8
36
8.4
152
8.7
39
8.6
154
8.1
39
8.1
155
8.2
30
8.4
136
7.6
35
7.9
143
8.2
27
8.2
140
8.4
19
8.2
112
8.0
32
8.1
145
Campaign Management & Optimization
7.6
51
8.2
326
7.3
48
8.0
321
6.5
42
7.3
310
6.7
27
7.6
253
6.9
32
6.8
207
7.7
45
7.8
293
7.1
41
7.3
272
6.2
27
6.0
179
6.6
34
6.3
291
6.5
21
7.3
173
8.7
52
7.7
304
Analytics & Administration
8.0
49
7.9
311
7.7
42
7.5
261
8.4
55
8.2
326
Platform
7.5
31
7.6
235
7.4
45
7.6
302
7.2
48
7.6
299
8.2
53
8.3
308
7.9
53
7.5
329
8.3
46
8.1
283
8.1
35
7.7
283
8.5
28
7.9
214
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
7.3
25
7.5
87
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
41
8.0
169
7.9
37
8.3
167
8.0
26
7.9
147
7.5
30
8.1
163
7.2
23
8.1
155
8.1
20
Feature Not Available
7.4
17
7.9
95
8.3
19
8.0
114
8.8
33
8.1
142
7.0
26
7.6
144
7.6
16
7.4
89
7.8
12
7.7
47
7.5
14
7.7
52
Targeting
7.6
29
8.0
135
7.5
25
7.9
121
8.0
27
7.6
136
7.7
22
7.6
113
Mobile
8.1
20
8.0
91
7.8
12
7.7
47
7.5
14
7.7
52
Platform
7.9
25
7.9
131
8.8
36
8.4
152
8.7
39
8.6
154
8.1
39
8.1
155
8.2
30
8.4
136
7.6
35
7.9
143
8.2
27
8.2
140
8.4
19
8.2
112
8.0
32
8.1
145
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.0(tied score)
24
7.0(tied score)
68
Campaign Management
8.3(won by 0.3)
41
8.0
169
7.9
37
8.3(won by 0.4)
167
8.0(won by 0.1)
26
7.9
147
7.5
30
8.1(won by 0.6)
163
7.2
23
8.1(won by 0.9)
155
8.1(won by default)
20
Feature Not Available
7.4
17
7.9(won by 0.5)
95
8.3(won by 0.3)
19
8.0
114
8.8(won by 0.7)
33
8.1
142
7.0
26
7.6(won by 0.6)
144
7.6(won by 0.2)
16
7.4
89
7.8(won by 0.1)
12
7.7
47
7.5
14
7.7(won by 0.2)
52
Targeting
7.6
29
8.0(won by 0.4)
135
7.5
25
7.9(won by 0.4)
121
8.0(won by 0.4)
27
7.6
136
7.7(won by 0.1)
22
7.6
113
Platform
7.9(tied score)
25
7.9(tied score)
131
8.8(won by 0.4)
36
8.4
152
8.7(won by 0.1)
39
8.6
154
8.1(tied score)
39
8.1(tied score)
155
8.2
30
8.4(won by 0.2)
136
7.6
35
7.9(won by 0.3)
143
8.2(tied score)
27
8.2(tied score)
140
8.4(won by 0.2)
19
8.2
112
8.0
32
8.1(won by 0.1)
145
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Acquisio and Marin Software are categorized as Cross-Channel Advertising, Social Media Advertising, Mobile Advertising, Display Advertising, and Paid Search Advertising
Unique Categories
Acquisio has no unique categories
Marin Software is categorized as Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
Acquisio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Marin Software
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
62.3%
Internet
6.5%
Information Technology and Services
3.9%
Automotive
3.9%
Publishing
2.6%
Other
20.8%
Marketing and Advertising
51.0%
Internet
7.3%
Retail
7.0%
Financial Services
4.8%
Information Technology and Services
2.5%
Other
27.4%
Discussions
Why Acquiso?
1 Comment
Official Response from Acquisio
Why beat around the bush? Acquisio is designed to do all the stuff you hate doing.
All those tedious and time-consuming reports? Automated and at your...Read more
Why Acquiso?
1 Comment
Official Response from Acquisio
Acquisio works with some of the biggest names in search marketing, like YP and Australia’s Sensis. They think it’s cool that we’re #1 in the world in...Read more
Why Acquiso?
1 Comment
Official Response from Acquisio
Because your business and your goals are unique, we tailor a pricing structure for you based on really important stuff—like the features and level of service...Read more
Marin Software has no discussions with answers
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