Best Tour Operator Software

How Many Tour Operator Software Products Does G2 Track?

Total Products under this Category: 269

Category Stats (Sep 2026)

  • Average Rating: 4.36/5 (↓0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings

Last updated: September 01, 2026

How Does G2 Rank Tour Operator Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 800+ Authentic Reviews
  • 269+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Tour Operator Software

G2 Grid® for Tour Operator Software plotting products by satisfaction and market presence

Highlighted products: Sembark Travel Management Software, WeTravel, Xola, Safari Portal, Peek Pro, FareHarbor, Bókun, and AnyRoad.

Underlying data: [Grid® JSON](https://www.g2.com/categories/tour-operator/grids.json?focus%5B%5D=sembark-travel-management-software&focus%5B%5D=wetravel&focus%5B%5D=xola&focus%5B%5D=safari-portal&focus%5B%5D=peek-pro&focus%5B%5D=fareharbor&focus%5B%5D=bokun&focus%5B%5D=anyroad)

Sembark Travel Management Software

Sembark Travel Management Software is a cloud-hosted travel CRM solution designed for Destination Management Companies (DMCs), Inbound tour operators, Global travel agents, and travel agencies. Founded by IIT Kanpur & NIT Kurukshetra alumni in October 2020, Sembark is trusted by 1,000+ travel businesses across 28+ countries. It brings together lead management, itinerary builder, supplier contracting, booking & reservations, and payment tracking within a single connected platform, helping travel businesses reduce manual work and keep daily travel operations error-free. Sembark Travel CRM is suited for all sizes of travel companies as it can handle high volumes of inquiries, multi-day itineraries, multi-currency quotations, multi-brand settings, and supplier relationships. Visit here: https://sembark.com/

Average Rating: 4.8/5.0

Total Reviews: 20

How Do G2 Users Rate Sembark Travel Management Software?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.9/10)
  • Ease of Use: 9.8/10 (Category avg: 8.4/10)
  • Ease of Admin: 10.0/10 (Category avg: 8.7/10)
  • Quality of Support: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Sembark Travel Management Software?

  • Seller: Sembark
  • Year Founded: 2020
  • HQ Location: Jaipur, IN
  • LinkedIn® Page: www.linkedin.com
    68 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Leisure, Travel & Tourism
  • Company Size: 95% Small

What Are Recent G2 Reviews of Sembark Travel Management Software?

WeTravel

The payment platform for travel companies. WeTravel is the best way to collect money and manage bookings for custom group tours and custom FIT proposals. Why do travel professionals use WeTravel? Lower fees: Most users switch to WeTravel because we allow them to save credit card fees. In addition to collecting credit card payments, we allow organizers to collect funds online directly from a client’s US bank account. WeTravel only charges a 1% processing fee and NO monthly fees (see our pricing here). This way, organizers can save the the hefty credit card fees and immediately boost their bottom line by 2-3% More professional payment collection: Many travel professionals have built an amazing travel brand, but the way they collect payments just does not reflect that great brand. Our payment platform gives them a beautiful and modern way to collect payments which is fully aligned with their brand (see examples here and here). Simple Booking Management System: WeTravel is not just a payment platform, it’s a complete booking and CRM system. Through our dashboard for custom group trips and FIT arrangements, travel professionals manage all financials (refunds, payment plans, payouts to vendors) and all communication. We even provide them with powerful tools to promote their offerings. Who uses WeTravel? WeTravel is used by thousands of travel organizers. Our users include large travel companies, tour operators and DMCs, but also smaller player such as yoga retreat organizers, individual travel agents or student trip organizers.

Average Rating: 4.0/5.0

Total Reviews: 11

How Do G2 Users Rate WeTravel?

  • Ease of Use: 8.8/10 (Category avg: 8.4/10)
  • Quality of Support: 8.7/10 (Category avg: 9.1/10)

Who Is the Company Behind WeTravel?

  • Seller: WeTravel
  • Year Founded: 2016
  • HQ Location: San Francisco, US
  • Twitter: @wetravel
    2,943 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    377 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 73% Small, 9% Large

What Are Recent G2 Reviews of WeTravel?

What Are G2 Users Discussing About WeTravel?

Xola

Xola is the only unified booking, sales, and marketing platform for tour operators and attractions. ① Manage bookings anywhere (online, over the phone, in person, or from a reseller) with real-time availability. ② Sell through your own website and the world's largest marketplaces in a few clicks. ③ Increase online revenue with our powerful abandoned booking remarketing features and track your marketing success in Google Analytics. As a winner of Capterra’s Ease of Use award, grow and run your business with a booking platform designed specifically for businesses like yours. Credit card rates as low as 1.99% + 30 cents.

Average Rating: 4.5/5.0

Total Reviews: 68

How Do G2 Users Rate Xola?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.9/10)
  • Ease of Use: 9.0/10 (Category avg: 8.4/10)
  • Ease of Admin: 8.9/10 (Category avg: 8.7/10)
  • Quality of Support: 9.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Xola?

  • Seller: Xola
  • Year Founded: 2011
  • HQ Location: San Francisco, CA
  • Twitter: @Xola
    3,901 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    65 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, General Manager
  • Top Industries: Entertainment, Leisure, Travel & Tourism
  • Company Size: 74% Small, 24% Medium

What Are Recent G2 Reviews of Xola?

What Are G2 Users Discussing About Xola?

Safari Portal

Safari Portal is easy-to-use, award-winning itinerary builder software that empowers Travel Advisors, Tour Operators, and DMCs to create stunning, interactive digital itineraries and print-friendly PDF or Word proposals in minutes, and to manage all travel payments, sales pipeline, tasks, contacts, and workflow in one place. Travelers are also able to make use of the Travel Portal mobile app, which, along with the itineraries, Lookbooks™, and guest portals, can be completely on brand with your own brand fonts, colors, company name, logo, and styles.

Average Rating: 5.0/5.0

Total Reviews: 79

How Do G2 Users Rate Safari Portal?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)
  • Ease of Use: 9.6/10 (Category avg: 8.4/10)
  • Ease of Admin: 9.7/10 (Category avg: 8.7/10)
  • Quality of Support: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Safari Portal?

  • Seller: Safari Portal
  • Year Founded: 2020
  • HQ Location: N/A
  • Twitter: @SafariPortal
    6 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    14 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Leisure, Travel & Tourism
  • Company Size: 92% Small, 3% Medium

What Are Recent G2 Reviews of Safari Portal?

What Are G2 Users Discussing About Safari Portal?

Peek Pro

Peek Pro provides world-class online booking, point-of-sale, and hundreds of automation tools such as inventory management, dynamic pricing, waivers, and marketing analytics. Thousands of tour operators have supercharged their revenues and automated operations with this all-inclusive technology.

Average Rating: 4.2/5.0

Total Reviews: 76

How Do G2 Users Rate Peek Pro?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 8.9/10)
  • Ease of Use: 8.5/10 (Category avg: 8.4/10)
  • Ease of Admin: 8.5/10 (Category avg: 8.7/10)
  • Quality of Support: 8.6/10 (Category avg: 9.1/10)

Who Is the Company Behind Peek Pro?

  • Seller: Peek Travel
  • Year Founded: 2011
  • HQ Location: San Francisco, CA
  • Twitter: @peek
    5,961 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    267 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Leisure, Travel & Tourism, Recreational Facilities and Services
  • Company Size: 90% Small, 10% Medium

What Are Recent G2 Reviews of Peek Pro?

What Are G2 Users Discussing About Peek Pro?

FareHarbor

Powerful booking software designed to help tour, activity and rental businesses manage and grow their online reservations. Beyond reservations, FareHarbor is a complete business management platform for tour and activity businesses. From one easy-to-use Dashboard, do everything from manage inventory to staff schedules. Hundreds of flexible features, advanced reporting and a friendly 24/7 support team make FareHarbor the perfect fit for any business. Clients also receive website optimization services, access to hundreds of affiliates from TripAdvisor to local hotels, and personalized guidance to cultivate year-over-year growth.

Average Rating: 3.8/5.0

Total Reviews: 35

How Do G2 Users Rate FareHarbor?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.9/10)
  • Ease of Use: 8.1/10 (Category avg: 8.4/10)
  • Ease of Admin: 8.6/10 (Category avg: 8.7/10)
  • Quality of Support: 8.7/10 (Category avg: 9.1/10)

Who Is the Company Behind FareHarbor?

  • Seller: FareHarbor Holdings
  • Year Founded: 2013
  • HQ Location: Amsterdam, North Holland
  • Twitter: @FareHarbor
    3,648 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    996 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Leisure, Travel & Tourism
  • Company Size: 85% Small, 13% Medium

What Are Recent G2 Reviews of FareHarbor?

What Are G2 Users Discussing About FareHarbor?

Bókun

Bókun is the leading booking management technology and reservation software built specifically for tours and activities operators. >Get your tour business online Bookable one-click website generator. >Sell through more online travel agents (OTA's) Connections include Viator & Get Your Guide. >Manage your tour inventory in one system Avoid double bookings & sell as close to your tour as you like. >Sell your tours through more resellers Over $59 million worth of bookings made through our reseller marketplace in the last 12 months. >Owned by Tripadvisor - gain confidence in the platform. We're here to stay. Pull in your Tripadvisor reviews & easily connect with other Tripadvisor websites such as Viator. >Ready to expand your online presence and generate more bookings? Visit our website (link below) to get instant access to our 14 day free trial.

Average Rating: 4.4/5.0

Total Reviews: 22

How Do G2 Users Rate Bókun?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 8.9/10)
  • Ease of Use: 7.8/10 (Category avg: 8.4/10)
  • Ease of Admin: 9.3/10 (Category avg: 8.7/10)
  • Quality of Support: 8.2/10 (Category avg: 9.1/10)

Who Is the Company Behind Bókun?

  • Seller: TripAdvisor Media Group
  • Year Founded: 2009
  • HQ Location: New York, New York
  • LinkedIn® Page: www.linkedin.com
    5,725 employees on LinkedIn®
  • Ownership: NASDAQ:TRIP
  • Total Revenue (USD mm): $604

Who Uses This Product?

  • Top Industries: Leisure, Travel & Tourism
  • Company Size: 82% Small, 9% Medium

What Are Recent G2 Reviews of Bókun?

What Are G2 Users Discussing About Bókun?

AnyRoad

AnyRoad is the leading platform for consumer engagement that enables brands to transform consumer events and brand experiences into long-term customer loyalty and revenue. Brands like Diageo, Budweiser, The North Face, and Westfield use AnyRoad to: • Power more effective consumer engagement with a deeper understanding of audiences • Make smarter, data-driven decisions to invest in and improve events resulting in retail sales • Connect experiential to the rest of your consumer journey through integrated systems

Average Rating: 4.7/5.0

Total Reviews: 65

How Do G2 Users Rate AnyRoad?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 8.9/10)
  • Ease of Use: 9.2/10 (Category avg: 8.4/10)
  • Ease of Admin: 9.4/10 (Category avg: 8.7/10)
  • Quality of Support: 9.8/10 (Category avg: 9.1/10)

Who Is the Company Behind AnyRoad?

  • Seller: AnyRoad
  • Year Founded: 2014
  • HQ Location: San Francisco, CA
  • Twitter: @anyroad
    1,377 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    337 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Food & Beverages, Leisure, Travel & Tourism
  • Company Size: 47% Small, 41% Medium

What Do G2 Reviewers Say About AnyRoad?

AI-generated summary from verified user reviews

Pros
  • Users value the streamlined appointment management of AnyRoad, simplifying event coordination within a single platform.
  • Users appreciate the ease of use of AnyRoad, efficiently managing events from a single platform.
  • Users love how AnyRoad simplifies event management by consolidating everything into a single platform.
Cons
  • Users find AnyRoad's interface not very intuitive, making navigation and usability challenging at times.
  • Users find the poor interface design of AnyRoad to be unintuitive and confusing at times.
  • Users find the interface colors and intuitiveness lacking, which can lead to a frustrating experience.

What Are Recent G2 Reviews of AnyRoad?

What Are G2 Users Discussing About AnyRoad?

Checkfront

Checkfront is a booking management platform trusted by thousands of tour operators worldwide. Our platform empowers businesses to sell tours and activities on any website by providing live inventory management, dynamic pricing, customer notifications, and channel distribution. Checkfront makes it easy to grow your business by automating your administration and housing all your business tools in one place.

Average Rating: 4.4/5.0

Total Reviews: 74

How Do G2 Users Rate Checkfront?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)
  • Ease of Use: 8.7/10 (Category avg: 8.4/10)
  • Ease of Admin: 8.8/10 (Category avg: 8.7/10)
  • Quality of Support: 8.7/10 (Category avg: 9.1/10)

Who Is the Company Behind Checkfront?

  • Seller: Checkfront
  • Year Founded: 2010
  • HQ Location: Victoria, British Columbia
  • Twitter: @checkfront
    1,292 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    58 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Leisure, Travel & Tourism, Hospitality
  • Company Size: 95% Small, 5% Medium

What Are Recent G2 Reviews of Checkfront?

What Are G2 Users Discussing About Checkfront?

Rezdy

Rezdy is the world’s leading online booking and distribution platform, powering the Experiences Industry. In operation since 2011 and now in over 130 countries, Rezdy helps tours, activities & attraction providers and resellers get more online bookings. In addition to its highly-rated Booking Software, Rezdy offers the most progressive Channel Manager distribution platform, with award-winning connectivity to major online travel agencies and thousands of additional resellers locally & globally. Access to Rezdy Channel Manager and the broadest reach of resellers in the industry is available to any suppliers, regardless of their booking software or size of their business. If you want to save time, get more online bookings & ultimately grow your business, then Rezdy is the place to be. LinkedIn > https://www.linkedin.com/company/rezdy/ Instagram > https://www.instagram.com/rezdycom/ Facebook > https://www.facebook.com/rezdycom/

Average Rating: 3.9/5.0

Total Reviews: 10

How Do G2 Users Rate Rezdy?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.9/10)
  • Ease of Use: 7.7/10 (Category avg: 8.4/10)
  • Ease of Admin: 8.0/10 (Category avg: 8.7/10)
  • Quality of Support: 7.1/10 (Category avg: 9.1/10)

Who Is the Company Behind Rezdy?

  • Seller: Rezdy
  • Year Founded: 2011
  • HQ Location: Surry Hills, New South Wales
  • Twitter: @rezdy_com
    1,288 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    87 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Leisure, Travel & Tourism
  • Company Size: 90% Small, 10% Medium

What Are Recent G2 Reviews of Rezdy?

What Are G2 Users Discussing About Rezdy?

TrekkSoft

TrekkSoft is a cloud-based tour and activity booking solution for tour operators of all sizes. TrekkSoft offers tools to help users manage online bookings, payments, marketing and more. Mobile apps are available for iOS and Android devices. Along with managing bookings, tour schedules and payments, the TrekkSoft website builder lets users create branded websites where clients can view activities and tour packages, booking tours and submit payments. The resource management feature lets users track inventory, check the availability of local guides and book their schedules. TrekkSoft has partnered with various online travel agents including Expedia, TourRadar, Viator and Musement, which provides users with additional online marketing channels. The TrekkSoft payment gateway enables users to create their own payment policies. TrekkSoft also offers a credit card reader for mobile devices which enables users to accept offline payments. Pricing is per month and support is available through an online knowledge base.

Average Rating: 4.4/5.0

Total Reviews: 14

How Do G2 Users Rate TrekkSoft?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.9/10)
  • Ease of Use: 8.2/10 (Category avg: 8.4/10)
  • Ease of Admin: 8.0/10 (Category avg: 8.7/10)
  • Quality of Support: 9.3/10 (Category avg: 9.1/10)

Who Is the Company Behind TrekkSoft?

  • Seller: TrekkSoft
  • Year Founded: 2010
  • HQ Location: Matten bei Interlaken, Switzerland
  • Twitter: @trekksoft
    2,082 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    33 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Leisure, Travel & Tourism
  • Company Size: 86% Small, 14% Medium

What Are Recent G2 Reviews of TrekkSoft?

What Are G2 Users Discussing About TrekkSoft?

TRYTN

TRYTN is an online booking and centralized reservation management system for tour and activity businesses. The simple, intuitive interface means setup can be completed in minutes. Businesses increase their direct sales while reducing costs by gaining access to TRYTN's subsidized web development and marketing services. A streamlined web presence combined with reliable software gives TRYTN partners the tools they need to succeed in the increasingly competitive activities industry.

Average Rating: 4.9/5.0

Total Reviews: 52

How Do G2 Users Rate TRYTN?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 8.9/10)
  • Ease of Use: 9.2/10 (Category avg: 8.4/10)
  • Ease of Admin: 9.3/10 (Category avg: 8.7/10)
  • Quality of Support: 9.7/10 (Category avg: 9.1/10)

Who Is the Company Behind TRYTN?

  • Seller: TRYTN
  • Year Founded: 2014
  • HQ Location: Nashville, Tennessee
  • Twitter: @trytn
    2,667 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Leisure, Travel & Tourism, Recreational Facilities and Services
  • Company Size: 90% Small, 10% Medium

What Are Recent G2 Reviews of TRYTN?

What Are G2 Users Discussing About TRYTN?

Travefy

Travefy helps travel advisors, tour operators, and travel professionals save time, impress clients, and sell more by creating beautiful client itineraries or proposals with simple tools including: • 100+ Supplier Integrations • 625+ City Guides • Live Flights Database • CRM Integrations (e.g. ClientBase and Vacation CRM) Plus, your clients will love the end product by viewing their itineraries via mobile app, web link or PDF. Learn more at Travefy.com

Average Rating: 4.5/5.0

Total Reviews: 22

How Do G2 Users Rate Travefy?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.9/10)
  • Ease of Use: 8.2/10 (Category avg: 8.4/10)
  • Ease of Admin: 8.7/10 (Category avg: 8.7/10)
  • Quality of Support: 8.7/10 (Category avg: 9.1/10)

Who Is the Company Behind Travefy?

  • Seller: Travefy
  • Year Founded: 2012
  • HQ Location: Lincoln, Nebraska
  • Twitter: @travefy
    1,927 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    45 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Leisure, Travel & Tourism, Information Technology and Services
  • Company Size: 64% Small, 50% Medium

What Are Recent G2 Reviews of Travefy?

TuriTop

Turitop is a company dedicated to the web development, reservation system and technological advice for restaurants and tourist attractions.

Average Rating: 4.3/5.0

Total Reviews: 10

How Do G2 Users Rate TuriTop?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.9/10)
  • Ease of Use: 9.0/10 (Category avg: 8.4/10)
  • Ease of Admin: 9.4/10 (Category avg: 8.7/10)
  • Quality of Support: 9.0/10 (Category avg: 9.1/10)

Who Is the Company Behind TuriTop?

  • Seller: TuriTop Booking System
  • Year Founded: 2012
  • HQ Location: San Isidro de Abona, Tenerife
  • Twitter: @turitop
    180 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    15 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 40% Large, 40% Small

What Are Recent G2 Reviews of TuriTop?

What Are G2 Users Discussing About TuriTop?

Amadeus

A universal browser-based point of sale platform designed for travel professionals looking to work more efficiently.

Average Rating: 4.7/5.0

Total Reviews: 22

How Do G2 Users Rate Amadeus?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 8.9/10)
  • Ease of Use: 9.1/10 (Category avg: 8.4/10)
  • Ease of Admin: 8.7/10 (Category avg: 8.7/10)
  • Quality of Support: 8.9/10 (Category avg: 9.1/10)

Who Is the Company Behind Amadeus?

  • Seller: Amadeus
  • Year Founded: 1987
  • HQ Location: Madrid, Spain
  • Twitter: @amadeusitgroup
    31,429 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    23,717 employees on LinkedIn®
  • Ownership: AMS.MC

Who Uses This Product?

  • Top Industries: Airlines/Aviation, Leisure, Travel & Tourism
  • Company Size: 41% Medium, 36% Large

What Are Recent G2 Reviews of Amadeus?

What Are G2 Users Discussing About Amadeus?

Neya Kumaresan
NK
Researched and written by Neya Kumaresan
Updated October 3, 2024