Zoho Marketing Plus is a unified marketing platform built to help marketing teams collaborate better, create faster, and execute campaigns across every channel from one place. Marketing teams can run email, social media, SMS, webinars, surveys, landing pages, and online/offline events—all, in a unified workspace.
With a real-time, unified dashboard, Zoho Marketing Plus helps you measure true marketing ROI, track budgets and expenses, and optimize performance across every campaign. This ensures your customers get a consistent, delightful brand experience while your marketing team works more efficiently with less chaos.
Key Capabilities
• Brand & Team Management
Manage multiple brands, set user roles (admin, marketer, or custom), add team members, collaborate through comments, share feedback, and keep everyone aligned.
• Contacts Management
Store and manage customer data—including preferences, interactions, and activity history—to deliver personalized and targeted marketing experiences.
• Campaign & Project Management
Plan campaigns, break work into tasks, assign ownership using Kanban boards, and track progress end-to-end for faster execution.
• Budget & Expense Management
Allocate marketing budgets, track spending for every project and activity, and analyze cost-to-return effectiveness with built-in charts.
• Marketing Collateral Management
Create, organize, and manage all brand assets—documents, videos, product images, creatives, and more—in one centralized library.
• Omnichannel Campaign Execution
Launch and manage campaigns across email, social media, surveys, webinars, events, SMS, and even record offline media activities like billboards and print ads.
• Website Optimization
Make data-driven improvements to your website, optimize user journeys, and deliver personalized experiences to every visitor.
• Marketing Automation
Use ready-made workflows and journey templates to automate campaigns and deliver personalization at scale across multiple touchpoints.
• Unified Analytics & ROI Tracking
Get a single source of truth for your marketing performance. Track KPIs, compare campaigns, and measure ROI with consolidated visual dashboards.
Average Rating: 4.3/5.0
Total Reviews: 13
How Do G2 Users Rate Zoho Marketing Plus?
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Has the product been a good partner in doing business?: 8.0/10 (Category avg: 8.9/10)
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Permissions: 10.0/10 (Category avg: 8.6/10)
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Customizable Questions: 9.2/10 (Category avg: 8.9/10)
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Data Exporting: 5.0/10 (Category avg: 8.7/10)
Who Is the Company Behind Zoho Marketing Plus?
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Seller: Zoho
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Year Founded: 1996
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HQ Location: Austin, TX
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Twitter: @Zoho
137,880 Twitter followers
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LinkedIn® Page: www.linkedin.com
30,913 employees on LinkedIn®
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Phone: +1 (888) 900-9646
Who Uses This Product?
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Company Size: 50% Small, 36% Medium
What Do G2 Reviewers Say About Zoho Marketing Plus?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use in Zoho Marketing Plus, seamlessly centralizing their marketing efforts on one platform.
- Users find Zoho Marketing Plus integrates multiple marketing tools, making campaign management streamlined and user-friendly.
- Users value the detailed analytics in Zoho Marketing Plus, appreciating its ability to simplify performance tracking.
- Users value the affordable and comprehensive features of Zoho Marketing Plus, streamlining marketing efforts on a single platform.
- Users enjoy the comprehensive insights provided by Zoho Marketing Plus, enhancing their marketing decision-making and campaign effectiveness.
Cons
- Users find a steep learning curve for beginners, making it challenging to navigate integrated applications effectively.
- Users find the limited customization options challenging, especially those who are new to Zoho Marketing Plus.
- Users face integration difficulties with Zoho Marketing Plus, especially when connecting to third-party systems.
- Users report occasional integration issues that hinder smooth connectivity with third-party systems in Zoho Marketing Plus.
- Users find the missing features of Zoho Marketing Plus limit customization and complicate the use of integrated applications.
