Best SMS Marketing Software - Page 20

How Many SMS Marketing Software Products Does G2 Track?

Total Products under this Category: 609

Category Stats (Oct 2026)

  • Average Rating: 4.51/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Freshmarketer (+1.72%) - Among all products in this category, Freshmarketer recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank SMS Marketing Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 94,100+ Authentic Reviews
  • 609+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for SMS Marketing Software

G2 Grid® for SMS Marketing Software plotting products by satisfaction and market presence

Highlighted products: Attentive, Insider One, Birdeye, SlickText, Braze, Textedly, Klaviyo, and Podium.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sms-marketing/grids.json?focus%5B%5D=attentive&focus%5B%5D=insider-one&focus%5B%5D=birdeye&focus%5B%5D=slicktext&focus%5B%5D=braze&focus%5B%5D=textedly&focus%5B%5D=klaviyo&focus%5B%5D=podium)

Direct SMS

Direct SMS is an SMS API & SMS Software provider specializing in SMS services in Australia.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Direct SMS?

  • Reporting: 10.0/10 (Category avg: 8.4/10)
  • API Integration: 10.0/10 (Category avg: 8.6/10)
  • Marketing Automation: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Direct SMS?

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of Direct SMS?

What Are G2 Users Discussing About Direct SMS?

East Smart Texting

Easy Smart Texting provides Text Message Marketing, SMS, and MMS Solutions that are Simple, Affordable & Effective for just about every business type with live 1-on-1 personal support.

Average Rating: 3.5/5.0

Total Reviews: 1

Who Is the Company Behind East Smart Texting?

Who Uses This Product?

  • Company Size: 100% Small

emBlue

All Your Channels In One Location Manage conversations with your customers through Email, SMS, Push Notifications, Pop-Ups Banners, and Net Promoter Score. Design, implement and measure without leaving the platform

Average Rating: 4.7/5.0

Total Reviews: 11

How Do G2 Users Rate emBlue?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind emBlue?

  • Seller: emBlue
  • Year Founded: 2014
  • HQ Location: Carrollton, US
  • Twitter: @emBlueLatam
    2,663 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    121 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 45% Small, 27% Medium

What Are Recent G2 Reviews of emBlue?

What Are G2 Users Discussing About emBlue?

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Engage by Cell

Engage by Cell’s unique platform combines the instant communication of text messaging with the flexibility of mobile web app development. Our clients are diverse: cultural venues engaging visitors with a smartphone tour, workforce development agencies reaching out to job seekers, managers sharing training content, HR professionals distributing benefit information, and nonprofits collecting donations via text message. New use cases are born every day.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Engage by Cell?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Reporting: 10.0/10 (Category avg: 8.4/10)
  • API Integration: 10.0/10 (Category avg: 8.6/10)
  • Marketing Automation: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Engage by Cell?

  • Seller: Engage by Cell
  • Year Founded: 2004
  • HQ Location: N/A
  • Twitter: @engagebycell
    206 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    17 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Engage by Cell?

ExpertTexting

ExpertTexting aims to offer businesses a cost-effective channel that can bring communication easy with their customers.

Average Rating: 3.5/5.0

Total Reviews: 1

Who Is the Company Behind ExpertTexting?

  • Seller: ExpertTexting
  • Year Founded: 2013
  • HQ Location: Milton, US
  • Twitter: @Experttexting
    104 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are G2 Users Discussing About ExpertTexting?

FireText

FireText make SMS marketing easy and accessible for every business.

Average Rating: 4.0/5.0

Total Reviews: 1

Who Is the Company Behind FireText?

  • Seller: FireText
  • Year Founded: 2007
  • HQ Location: Penryn, GB
  • LinkedIn® Page: www.linkedin.com
    9 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of FireText?

Flashy

Makes it simple to create stunning emails in just a few clicks. All your contacts are broken up into more manageable lists and segments, and you can check your performance at-a-glance to see if anything needs to be tweaked further to get the best results

Average Rating: 3.5/5.0

Total Reviews: 2

Who Is the Company Behind Flashy?

  • Seller: Flashy
  • Year Founded: 2018
  • HQ Location: Central, IL
  • Twitter: @flashyapp_com
    6 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    51 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Large, 50% Small

What Are G2 Users Discussing About Flashy?

FMG Suite

FMG Suite is a marketing platform for financial advisors, registered investment advisors (RIAs), and wealth management and insurance enterprises. It provides compliant, SEO- and AEO-optimized websites, email marketing, social media scheduling and publishing, client testimonial and review management, compliant text messaging (via MyRepChat), and marketing automation, all managed from a single login. The platform includes a built-in compliance workflow that lets broker-dealers, RIAs, and home offices review and approve content before publication, pre-approved content libraries, AI-generated content tools (Muse), and reporting on email opens, click-through rates, and content performance. An optional concierge service, Do It For Me, plans, writes, and publishes an advisor's monthly marketing on their behalf. FMG Suite is used by individual financial advisors, RIAs of all sizes, broker-dealers, banks, credit unions, and insurance enterprises.

Average Rating: 3.6/5.0

Total Reviews: 21

How Do G2 Users Rate FMG Suite?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)

Who Is the Company Behind FMG Suite?

  • Seller: FMG Suite
  • Year Founded: 2011
  • HQ Location: Gardena, CA
  • Twitter: @FMGSuite
    4,504 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    717 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Financial Services
  • Company Size: 73% Small, 14% Medium

What Do G2 Reviewers Say About FMG Suite?

AI-generated summary from verified user reviews

Pros
  • Users find FMG Suite to be incredibly user-friendly, enabling effortless marketing and compliance for financial advisors.
  • Users value the ease of use and automation in email marketing provided by FMG Suite, streamlining their marketing efforts.
  • Users love that FMG Suite offers easy creation of marketing materials, saving time and simplifying content sharing.
  • Users value the time efficiency of FMG Suite, simplifying compliance and marketing while enabling quick campaign launches.
  • Users appreciate the time-saving benefits of FMG Suite, as it streamlines compliance and marketing for financial advisors.
Cons
  • Users find FMG Suite's limited customization restricts unique branding and complicates modifications without support assistance.
  • Users find layout issues in FMG Suite, with templates lacking flexibility and customization options being limited and confusing.
  • Users feel that FMG Suite has limited features and customization, which can restrict overall usability and creativity.
  • Users find FMG Suite's limited templates restrict brand uniqueness and customization, making design feel rigid and challenging.
  • Users find FMG Suite to be not intuitive, often struggling to navigate its complex features and limited customization.

What Are Recent G2 Reviews of FMG Suite?

What Are G2 Users Discussing About FMG Suite?

Forward

Forward is a marketing intelligence platform built specifically for Shopify brands. Merchants can engage with their shoppers and drive revenue across multiple channels like email, SMS, and WhatsApp. Stores can use customer data to create granular segments and execute multi-channel campaigns. Stores can also build automated flows to send contextually relevant communication like welcome emails, abandoned carts, etc.

Average Rating: 4.4/5.0

Total Reviews: 5

How Do G2 Users Rate Forward?

  • Reporting: 8.3/10 (Category avg: 8.4/10)
  • API Integration: 8.3/10 (Category avg: 8.6/10)
  • Marketing Automation: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Forward?

Who Uses This Product?

  • Company Size: 80% Small, 20% Large

What Are Recent G2 Reviews of Forward?

GirikSMS

Girik SMS is an AI-powered messaging solution designed to enhance business communication by streamlining SMS, WhatsApp, Webchat, and social media platforms like Facebook Messenger directly within Salesforce. It enables businesses to automate key workflows such as appointment reminders, payment notifications, and lead follow-ups, driving efficiency and improving customer engagement. With advanced features like cross-object templates, multi-child record messaging, and automated task creation, Girik SMS helps organizations optimize their communication strategies. Focused on data security and compliance, it ensures encrypted messaging and secure data management, making it a trusted solution for businesses looking to scale communication while safeguarding customer information.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate GirikSMS?

  • Reporting: 8.3/10 (Category avg: 8.4/10)
  • API Integration: 10.0/10 (Category avg: 8.6/10)
  • Marketing Automation: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind GirikSMS?

  • Seller: Girikon
  • Year Founded: 2013
  • HQ Location: Phoenix, US
  • Twitter: @GirikonLLC
    1 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    288 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Do G2 Reviewers Say About GirikSMS?

AI-generated summary from verified user reviews

Pros
  • Users value the seamless CRM integration of GirikSMS, enhancing their experience with Salesforce effortlessly.
  • Users commend the outstanding customer support of GirikSMS, enhancing the overall experience and satisfaction with the service.
  • Users appreciate the easy implementation of GirikSMS, praising its seamless integration with Salesforce.
  • Users find easy integration with Salesforce to be a standout feature of GirikSMS, enhancing overall usability.
  • Users praise GirikSMS for its outstanding support services and ease of integration with Salesforce.

What Are Recent G2 Reviews of GirikSMS?

httpSMS

Convert your Android phone into an SMS gateway. httpSMS is an open-source application that allows you to use your Android phone to send and receive SMS messages using a simple HTTP API.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate httpSMS?

  • Reporting: 0.0/10 (Category avg: 8.4/10)
  • API Integration: 10.0/10 (Category avg: 8.6/10)
  • Marketing Automation: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind httpSMS?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of httpSMS?

Incomaker

Incomaker is an intelligent, automated marketing tool. It's also your one stop for all of your digital marketing. Email, SMS, analytics, CRM, you name it. Incomaker is designed to save you time and money by giving you everything you need on one platform.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate Incomaker?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)

Who Is the Company Behind Incomaker?

  • Seller: Incomaker
  • Year Founded: 2015
  • HQ Location: Roztoky, CZ
  • Twitter: @myIncomaker
    218 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    15 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Large, 50% Small

What Are Recent G2 Reviews of Incomaker?

What Are G2 Users Discussing About Incomaker?

inTouch

inTouch is a multichannel messaging platform designed to manage SMS, Email and RCS communications from a single environment. The platform enables businesses, agencies and resellers to create personalised campaigns, segment audiences, run A/B tests and track performance in real time. inTouch supports both marketing and transactional use cases, including automated workflows, subscription and opt-in management, secure OTP delivery and advanced reporting. Thanks to its multilevel account structure, agencies can create and manage multiple client accounts, each with dedicated users, permissions and analytics, all controlled from one master dashboard. Available via web interface and APIs, inTouch can be easily integrated into existing systems and workflows (including Salesforce and Zapier).

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate inTouch?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.1/10)
  • API Integration: 10.0/10 (Category avg: 8.6/10)
  • Marketing Automation: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind inTouch?

  • Seller: rdcom
  • Year Founded: 2000
  • HQ Location: N/A
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About inTouch?

AI-generated summary from verified user reviews

Pros
  • Users highlight the automation features of inTouch, praising its power and simplicity for seamless communication.
  • Users find inTouch extremely easy to use, making daily communication seamless and efficient with various features.
  • Users find inTouch simple and powerful, enjoying its ease of use for both SMS and email campaigns.
  • Users find inTouch simple and powerful, enhancing their daily communication with SMS and emails effortlessly.

What Are Recent G2 Reviews of inTouch?

Ivy & Ocelot

Ivy & Ocelot from Gravyty is an AI-powered student engagement platform that helps higher education institutions deliver personalized, proactive, and compliant student support -- across every stage of the student lifecycle. It unifies decades of proven AI innovation from Ivy.ai and Ocelot into a single unified platform that connects students, staff, and systems in one seamless experience. The Ivy & Ocelot unified platform enables colleges and universities to engage students through their preferred channels -- chat, SMS, WhatsApp, voice, email, and social media -- while maintaining institutional compliance and accessibility standards. The platform combines generative, retrieval and human-centered AI to deliver accurate, multilingual, and context-aware responses in real-time. Institutions such as Purdue University Northwest and Penn State University have achieved measurable results -- reducing call volume by up to 87%, increasing student satisfaction to 99%, and generating more than $3M in tuition-related ROI through improved enrollment and retention outcomes. Key capabilities include: - 24/7, multilingual AI support across web, chat, SMS, WhatsApp, telephony, and email - 30+ pre-built integrations with leading SIS, CRM, LMS, and IT systems (e.g., Banner, Salesforce, Canvas) - Institution-specific content auto-updated daily - Source-traceable, compliant responses (FERPA, SOC2, HIPAA, GDPR) - Analytics and engagement dashboards to identify gaps and patterns - Configurable virtual and live assistants for departmental workflows - Dedicated onboarding, training, and client success support Built specifically for higher education institutions, Ivy & Ocelot from Gravyty transforms how colleges and universities communicate, engage, and retain students -- creating connected, scalable experiences that meet modern student expectations.

Average Rating: 4.3/5.0

Total Reviews: 47

How Do G2 Users Rate Ivy & Ocelot?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
  • Reporting: 3.3/10 (Category avg: 8.4/10)
  • API Integration: 0.0/10 (Category avg: 8.6/10)
  • Marketing Automation: 0.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Ivy & Ocelot?

  • Seller: Gravyty
  • Company Website:
  • HQ Location: London, England
  • LinkedIn® Page: www.linkedin.com
    243 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Higher Education, Education Management
  • Company Size: 38% Medium, 35% Large

What Do G2 Reviewers Say About Ivy & Ocelot?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of Ivy & Ocelot, making it simple to manage their sites effectively.
  • Users commend the prompt and helpful customer support from the Ivy & Ocelot team, enhancing their experience.
  • Users value the helpful support team at Ivy & Ocelot, enhancing communication and problem-solving capabilities.
  • Users value the excellent support and training opportunities from Ivy & Ocelot, enhancing their software experience significantly.
  • Users highlight the easy implementation of Ivy & Ocelot, praising the responsive and efficient support team.
Cons
  • Users note the inconsistent responses from Ivy & Ocelot, leading to confusion when questions vary in phrasing.
  • Users find the learning curve steep, requiring extensive training and support to navigate the complex backend effectively.
  • Users experience ineffective two-way messaging and unreliable chatbot responses, complicating communication and analytics tracking.
  • Users experience chat issues with Ivy & Ocelot, including random responses and complex backend management challenges.
  • Users find the difficult learning curve challenging, requiring extensive training to fully utilize Ivy & Ocelot's features.

What Are Recent G2 Reviews of Ivy & Ocelot?

LabsMobile

LabsMobile is a professional SMS communication platform with over 15 years of experience, exclusively dedicated to the SMS channel. The company has earned a reputation as a trusted expert in mobile messaging, helping thousands of businesses, developers, and institutions send effective and reliable SMS campaigns for marketing, alerts, two-factor authentication, and transactional messages. LabsMobile’s infrastructure is built for speed, scalability, and reliability. Its direct connections and local routing agreements with mobile operators ensure maximum deliverability, low latency, and full compliance with local telecommunications standards. Messages are delivered instantly and with high accuracy—something critical for time-sensitive alerts or verification codes. The platform is especially strong in Europe (notably Spain, Portugal, and Italy) and throughout Latin America, including Mexico, Colombia, Peru, Chile, and more, thanks to region-specific infrastructure and local expertise. A key differentiator of LabsMobile is its outstanding customer support, adapted to businesses of all sizes. For large accounts and enterprise clients, LabsMobile offers a Premium Support service, which includes a dedicated Account Manager with direct contact via email or phone. This ensures personalized assistance, strategic advice, and faster resolution of technical or operational needs. LabsMobile also provides a cost-effective and transparent pricing model, with no monthly fees, no setup costs, and SMS credits that never expire. Volume-based pricing allows businesses to scale affordably. The platform can be used via a user-friendly web interface or a powerful API, giving full access to tools such as real-time delivery tracking, detailed campaign analytics, and message customization. Reliability is at the core of LabsMobile’s value proposition. Its robust delivery infrastructure, local routing, and constant monitoring guarantee message success and platform uptime, making it ideal for mission-critical communications. Whether for a startup looking to validate phone numbers or a multinational managing high-volume campaigns, LabsMobile offers the tools, infrastructure, and expertise to deliver SMS communication that works—consistently and efficiently. With over 15 years in the industry, global reach, and a team committed to innovation and client success, LabsMobile is one of the most reliable and specialized SMS providers available today.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate LabsMobile?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Reporting: 10.0/10 (Category avg: 8.4/10)
  • API Integration: 10.0/10 (Category avg: 8.6/10)
  • Marketing Automation: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind LabsMobile?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of LabsMobile?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 14, 2026