TruCentive
TruCentive is the Incentive Automation platform that helps organizations deliver gifts, rewards, payments, and branded merchandise—while paying only for what recipients actually claim. Recipients receive incentives instantly by email or SMS and can choose from more than 100,000 gift card, payment, and merchandise options worldwide. Automated reminders improve claim rates, and when a delivery expires unclaimed, its value is returned to your TruCentive account for use in another program. From employee recognition and research incentives to referrals and customer engagement, TruCentive makes every delivery easier to manage, more meaningful to the recipient, and more cost-effective for the sender. Surveys | Employee Incentives | Webinars | Reviews | Referrals | Beta Programs | Thank-Yous | Clinical Trials | Trade Shows | Demos | Testimonials | Meetings | Events—and more More Ways to Reward ► More than 100,000 gift card options across 250+ countries and territories ► National and local gift cards ► Merchandise ranging from technology to personal care ► On-demand SWAG and logo wear ► Virtual Visa, Mastercard, and American Express prepaid cards ► Deposit to a recipient’s debit card or bank account ► Payments through PayPal and Venmo ► Recipient choice, including the option to select a country and preferred incentive Pay Only for Claimed Deliveries ► Pay only when recipients claim their incentives ► Automatically recover the value of expired, unclaimed deliveries ► Reuse returned funds for future rewards and programs ► Send as few or as many incentives as you need ► Choose from pay-as-you-go, Essentials, and Standard plans ► Access volume discounts and maximum delivery-fee limits on eligible plans ► Sign up free—no credit card required to create and test your first project Everything You Need to Automate Incentive Delivery ► Create fully branded email, SMS, and recipient experiences ► Deliver incentives instantly or schedule them for later ► Send automated reminders to improve claim rates ► Schedule post-claim thank-you messages and calls to action ► Track delivery, viewing, claiming, expiration, and returned funds ► Let recipients choose from a curated selection or the entire catalog ► Build messages and recipient pages with drag-and-drop editors ► Use mobile-friendly templates and custom SMS messaging ► Personalize deliveries and send from your own domain ► Add eligible prepaid cards to Apple Wallet and Google Pay ► Manage users with role-based permissions, limits, and controls ► Allocate funds by organization, account, project, program, or user ► Access compliance and accounting reports ► Protect participant privacy with HIPAA-compliant de-identification ► Connect with Salesforce, Marketo, SurveyMonkey, Qualtrics, HubSpot, and thousands of other applications ► Automate workflows with native integrations and Zapier ► Build custom integrations with API access and custom data fields
Average Rating: 4.8/5.0
Total Reviews: 135
How Do G2 Users Rate TruCentive?
- Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.4/10)
- Reward Catalog: 9.4/10 (Category avg: 8.9/10)
- User, Role, and Access Management: 9.0/10 (Category avg: 8.6/10)
- Customization: 9.1/10 (Category avg: 8.7/10)
Who Is the Company Behind TruCentive?
- Seller: TruCentive
- Company Website:
- Year Founded: 2018
- HQ Location: Palo Alto, US
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LinkedIn® Page: www.linkedin.com
11 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Executive Assistant
- Top Industries: Hospital & Health Care, Computer Software
- Company Size: 53% Medium, 32% Small
What Do G2 Reviewers Say About TruCentive?
AI-generated summary from verified user reviews
Pros
- Users find TruCentive to be extremely user-friendly, making it perfect for smaller businesses with budget constraints.
- Users praise TruCentive for its exceptional customer support, consistently providing timely and professional assistance throughout their experience.
- Users praise TruCentive for the easy redemption process, enhancing survey participation and rewards distribution efficiently.
- Users highlight the easy sending of gift cards with TruCentive, streamlining distribution and saving delivery costs.
- Users value the ease of distributing gift cards globally, benefiting from cost savings and customized communications.
Cons
- Users find the usage difficulty of TruCentive challenging, requiring assistance for program creation and managing funds.
- Users report no significant issues, highlighting that there is nothing to dislike about TruCentive.
- Users feel the need for more reporting options in TruCentive to enhance their overall experience with the program.
- Users find the fund adding process time-consuming, requiring careful planning and navigation of a cumbersome swag system.
What Are Recent G2 Reviews of TruCentive?
"2 years into the relationship - Impressed with TruCentive"
Rating: 5.0/5.0 stars
— Thomas W.
"Very easy to use and beneficial for all departments"
Rating: 5.0/5.0 stars
— Anna D.

