# Best Mobile Advertising Software - Page 5 *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. The purpose of mobile advertising software is to help advertisers reach consumers on their mobile devices rather than their computers. Functionality is typically offered in conjunction with other ad channels, usually as part of a cross-channel advertising platform, which may also include capabilities across [search advertising software]( https://www.g2.com/categories/search-advertising), [display advertising software](https://www.g2.com/categories/display-advertising), [social media advertising software](https://www.g2.com/categories/social-media-advertising), and [video advertising software](https://www.g2.com/categories/video-advertising). Mobile advertising products may also function as a [demand side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) to serve ads in real time through a process called real-time bidding (RTB). Mobile advertising platforms are paralleled by app monetization software on the publisher's side, which they use to create and sell ad inventory within mobile apps, while several publisher ad servers offer publishers the ability to create and sell inventory on mobile websites. To qualify for inclusion in the Mobile Advertising category, a product must: - Offer tools for uploading or creating mobile ads such as mobile banners, mobile video, interstitial, or in-app ads - Enable users to buy and serve mobile ads to websites via ad networks, ad exchanges, or directly with app developers and mobile website publishers - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics such as reach, conversions, and RoAS ## Top Mobile Advertising Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) | 4.2/5.0 (142 reviews) | Viral-style video ads reaching younger demographics | "[Advertising with a creative and organic style that drives the discovery of potential customers](https://www.g2.com/survey_responses/tiktok-ads-review-12458747)" | | 2 | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5.0 (182 reviews) | Cross-channel programmatic buying with granular targeting | "[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)" | | 3 | [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) | 4.0/5.0 (426 reviews) | Campaign billing reconciliation across agency workflows | "[Essential for Campaign Billing, But Support Needs Improvement](https://www.g2.com/survey_responses/prisma-review-11841592)" | | 4 | [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5.0 (1,392 reviews) | Multi-platform Meta ad targeting with centralized campaign management | "[Strong Targeting and High ROI with Smooth Meta Integrations](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)" | | 5 | [Google AdMob](https://www.g2.com/products/google-admob/reviews) | 4.3/5.0 (66 reviews) | In-app monetization without direct advertiser relationships | "[Easy Ad Integration and Strong Fill Rates with Google AdMob](https://www.g2.com/survey_responses/google-admob-review-12647240)" | | 6 | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5.0 (754 reviews) | Cross-channel retargeting with small audience minimums | "[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)" | | 7 | [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) | 4.5/5.0 (153 reviews) | Hyperlocal geofencing with addressable household targeting | "[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)" | | 8 | [Bannerflow](https://www.g2.com/products/bannerflow/reviews) | 4.5/5.0 (191 reviews) | — | "[Bannerflow Makes Scaling and Versioning Creative Across Markets Effortless](https://www.g2.com/survey_responses/bannerflow-review-13095235)" | | 9 | [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) | 4.2/5.0 (186 reviews) | Cookieless audience targeting with AI-driven lookalike modeling | "[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)" | | 10 | [Celtra](https://www.g2.com/products/celtra/reviews) | 4.4/5.0 (366 reviews) | — | "[Celtra Makes Complex Campaigns Easy with Efficient Asset Management](https://www.g2.com/survey_responses/celtra-review-12978264)" | ## G2 Grid® for Mobile Advertising Software ![G2 Grid® for Mobile Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-advertising/grids.png?focus%5B%5D=114698&focus%5B%5D=5974&focus%5B%5D=4907&focus%5B%5D=5405&focus%5B%5D=16333&focus%5B%5D=3026&focus%5B%5D=5010&focus%5B%5D=7343) Highlighted products: TikTok Ads, Prisma, The Trade Desk, Facebook for Business, Google AdMob, AdRoll, Simpli.fi, and Celtra. Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-advertising/grids.json?focus%5B%5D=tiktok-ads&focus%5B%5D=prisma-mediaocean&focus%5B%5D=the-trade-desk&focus%5B%5D=facebook-for-business&focus%5B%5D=google-admob&focus%5B%5D=adroll&focus%5B%5D=simpli-fi&focus%5B%5D=celtra) ## How Many Mobile Advertising Software Products Does G2 Track? **Total Products under this Category:** 216 ### Category Stats (Jul 2026) - **Average Rating**: 4.23/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Realize (+2.04%) - Among all products in this category, Realize recorded the largest rating increase compared to last month *Last updated: July 15, 2026* ## How Does G2 Rank Mobile Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 8,700+ Authentic Reviews - 216+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Mobile Advertising Software Is Best for Your Use Case? - **Leader:** [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - **Highest Performer:** [Bannerflow](https://www.g2.com/products/bannerflow/reviews) - **Easiest to Use:** [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) - **Top Trending:** [Fluency](https://www.g2.com/products/fluency-fluency/reviews) - **Best Free Software:** [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) --- **Sponsored** ### Criteo GO Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=278&secure%5Bchosen_at%5D=2026-07-15T16%3A37%3A49Z&secure%5Bdisplayable_resource_id%5D=278&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=278&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=278&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-advertising%3Fpage%3D8&secure%5Btoken%5D=1529f95e4c2368039b1c7d5705a5bbd753133f3bc44a27ab1d44ec34d8e025ad&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dmobile_advertising&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Mobile Advertising Software Products in 2026? ### 1. [Advanse](https://www.g2.com/products/advanse/reviews) The Adaptive Advertising Platform. **Average Rating:** 3.3/5.0 **Total Reviews:** 3 **How Do G2 Users Rate Advanse?** - **Performance and Reliability:** 7.2/10 (Category avg: 8.6/10) - **Ease of Use:** 7.2/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) **Who Is the Company Behind Advanse?** - **Seller:** [Advanse](https://www.g2.com/sellers/advanse) - **Year Founded:** 2010 - **HQ Location:** N/A - **Twitter:** @AdvanseAds (24 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/advanse/ (24 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 67% Small-Business, 33% Enterprise #### What Are Recent G2 Reviews of Advanse? **"[Advanse helps my team create templates for designs! Super time saver](https://www.g2.com/survey_responses/advanse-review-8889271)"** **Rating:** 5.0/5.0 stars *— Anmol J.* [Read full review](https://www.g2.com/survey_responses/advanse-review-8889271) --- #### What Are G2 Users Discussing About Advanse? - [What is Advanse used for?](https://www.g2.com/discussions/advanse-what-is-advanse-used-for) - [What is Advanse used for?](https://www.g2.com/discussions/what-is-advanse-used-for) ### 2. [AMoAd](https://www.g2.com/products/amoad/reviews) AMoAd is a Japanese mobile advertising platform specializing in acquiring new app users through its extensive ad network. It offers a range of products tailored for smartphone advertising, including CPC-based ad networks and CPI-based video ad networks. AMoAd provides various ad formats such as banner ads, in-feed ads, and video ads, each designed to enhance user engagement and deliver superior advertising performance. By leveraging its vast network and innovative ad formats, AMoAd enables advertisers to effectively reach and acquire new users, thereby maximizing their advertising ROI. Key Features and Functionality: - Diverse Ad Formats: Offers multiple ad formats including banner ads (320×50, 320×100, 300×250), in-feed ads, and video ads, catering to different advertising needs. - Creative Support: Provides specialized creative formats optimized for ad networks, ensuring high-quality ad presentations. - Cost-Effective Solutions: Allows ad placements without initial costs or additional fees for video creative production, making it accessible for various advertisers. - Ad Verification: Combines human and machine verification processes to ensure safe and reliable ad distribution. Primary Value and User Solutions: AMoAd addresses the challenge of acquiring new app users by offering a comprehensive and efficient advertising solution. Its extensive ad network and diverse formats enable advertisers to reach a broad audience, while the cost-effective and creative support services ensure high-quality ad delivery without significant upfront investment. The platform's commitment to ad verification provides a trustworthy environment for both advertisers and users, enhancing the overall effectiveness of advertising campaigns. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate AMoAd?** - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.3/10) **Who Is the Company Behind AMoAd?** - **Seller:** [AMoAd](https://www.g2.com/sellers/amoad) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of AMoAd? **"[Review](https://www.g2.com/survey_responses/amoad-review-3551430)"** **Rating:** 5.0/5.0 stars *— Verified User in Animation* [Read full review](https://www.g2.com/survey_responses/amoad-review-3551430) --- #### What Are G2 Users Discussing About AMoAd? - [What is AMoAd used for?](https://www.g2.com/discussions/what-is-amoad-used-for) ### 3. [Appsfire](https://www.g2.com/products/appsfire/reviews) Appsfire is an in-app mobile device & tablet acquisition solution. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Appsfire?** - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) **Who Is the Company Behind Appsfire?** - **Seller:** [Appsfire](https://www.g2.com/sellers/appsfire) - **Year Founded:** 2014 - **HQ Location:** Schiphol-Rijk, NL - **Twitter:** @appsfire (18,981 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/azerion/ (497 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Appsfire? **"[Get more app downloads ](https://www.g2.com/survey_responses/appsfire-review-1763948)"** **Rating:** 4.0/5.0 stars *— Francis P.* [Read full review](https://www.g2.com/survey_responses/appsfire-review-1763948) --- #### What Are G2 Users Discussing About Appsfire? - [What is Appsfire used for?](https://www.g2.com/discussions/what-is-appsfire-used-for) ### 4. [Azira (formely Teemo)](https://www.g2.com/products/azira-formely-teemo/reviews) Our Audience Segmentation Platform helps advertisers and publishers increase advertising revenues. By leveraging big data and machine learning technologies, we help advertisers get a higher ROI from their digital advertising campaigns, by using ground-b... **Average Rating:** 4.1/5.0 **Total Reviews:** 5 **How Do G2 Users Rate Azira (formely Teemo)?** - **Ease of Use:** 8.9/10 (Category avg: 8.5/10) **Who Is the Company Behind Azira (formely Teemo)?** - **Seller:** [DataBerries](https://www.g2.com/sellers/databerries) - **Year Founded:** 2012 - **HQ Location:** Pasadena, California, United States - **LinkedIn® Page:** https://www.linkedin.com/company/azira-llc/ (440 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 80% Small-Business, 20% Mid-Market #### What Are Azira (formely Teemo)'s Pros and Cons? **Pros:** - Efficiency (2 reviews) - Advertising (1 reviews) - Audience Reach (1 reviews) - Campaign Management (1 reviews) - Decision Making (1 reviews) **Cons:** - Expensive (1 reviews) - Slow Loading (1 reviews) - Slow Performance (1 reviews) ### What Do G2 Reviewers Say About Azira (formely Teemo)? *AI-generated summary from verified user reviews* **Pros:** - Users value the **efficiency** of Azira, simplifying advertising campaigns and improving planning and tracking processes. - Users value the **streamlined advertising management** of Azira, enhancing campaign planning and retargeting effectiveness. - Users appreciate the **enhanced audience reach** of Azira, simplifying campaign management and improving targeting effectiveness. - Users appreciate the **simplified campaign management** of Azira, enhancing planning and tracking for better targeting efficiency. - Users commend Azira for its **effective decision-making** , streamlining advertising campaign management and enhancing reach to target audiences. **Cons:** - Users feel that the **high price** of Azira limits its accessibility and overall customer value. - Users find Azira's **slow loading** when handling large data sets to be a temporary inconvenience without compromising results. - Users report **slow performance** when collecting large data, though it’s temporary and doesn't impact result quality. #### What Are Recent G2 Reviews of Azira (formely Teemo)? **"[It helped us focus on what was driving our marketing goals.](https://www.g2.com/survey_responses/azira-formely-teemo-review-10542740)"** **Rating:** 5.0/5.0 stars *— Tanya L.* [Read full review](https://www.g2.com/survey_responses/azira-formely-teemo-review-10542740) --- **"[Flawless experience](https://www.g2.com/survey_responses/azira-formely-teemo-review-10421129)"** **Rating:** 5.0/5.0 stars *— Akash A.* [Read full review](https://www.g2.com/survey_responses/azira-formely-teemo-review-10421129) --- #### What Are G2 Users Discussing About Azira (formely Teemo)? - [What is Teemo used for?](https://www.g2.com/discussions/what-is-teemo-used-for) ### 5. [Bidsopt](https://www.g2.com/products/bidsopt/reviews) We are a programmatic Demand Side Platform platform dedicated to delivering global audiences at scale through a powerful monetization and advertising solution **Average Rating:** 4.5/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Bidsopt?** - **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 9.2/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) **Who Is the Company Behind Bidsopt?** - **Seller:** [Bidsopt](https://www.g2.com/sellers/bidsopt) - **Year Founded:** 2014 - **HQ Location:** SINGAPORE, SG - **Twitter:** @Bidsopt (190 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/4816257 (26 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Enterprise, 50% Small-Business #### What Are Recent G2 Reviews of Bidsopt? **"[control every aspect of your campaign](https://www.g2.com/survey_responses/bidsopt-review-4567499)"** **Rating:** 5.0/5.0 stars *— Iita C.* [Read full review](https://www.g2.com/survey_responses/bidsopt-review-4567499) --- **"[A tool which fulfil all your advertising requirements](https://www.g2.com/survey_responses/bidsopt-review-8606065)"** **Rating:** 4.0/5.0 stars *— Amarjeet K.* [Read full review](https://www.g2.com/survey_responses/bidsopt-review-8606065) --- #### What Are G2 Users Discussing About Bidsopt? - [What is Bidsopt used for?](https://www.g2.com/discussions/what-is-bidsopt-used-for) ### 6. [Bucksense](https://www.g2.com/products/bucksense/reviews) The platform that delivers conversions, not just impressions. Created by marketers for marketers, Bucksense is Programmatic Advertising that delivers conversions, not just impressions. Integrating advanced mathematical models and proven marketing expertise into its algorithm, Bucksense’s platform has the data tools and features that improve ROI. Clients can choose from a range of fully supported SaaS to Expert Managed Services. **Average Rating:** 3.1/5.0 **Total Reviews:** 4 **How Do G2 Users Rate Bucksense?** - **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.6/10) - **Ease of Use:** 7.9/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.5/10 (Category avg: 8.3/10) **Who Is the Company Behind Bucksense?** - **Seller:** [Bucksenese](https://www.g2.com/sellers/bucksenese) - **Year Founded:** 2012 - **HQ Location:** New York, US - **Twitter:** @BuckSense (1,030 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/bucksense-inc- (45 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Small-Business #### What Are Recent G2 Reviews of Bucksense? **"[Easy to use platform, excellent support and great results.](https://www.g2.com/survey_responses/bucksense-review-136341)"** **Rating:** 4.5/5.0 stars *— Carlos Javier L.* [Read full review](https://www.g2.com/survey_responses/bucksense-review-136341) --- **"[User-friendly interface for effortless social media lead conversion](https://www.g2.com/survey_responses/bucksense-review-8915385)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/bucksense-review-8915385) --- #### What Are G2 Users Discussing About Bucksense? - [What is Bucksense used for?](https://www.g2.com/discussions/what-is-bucksense-used-for) ### 7. [BuySellAds](https://www.g2.com/products/buysellads/reviews) BuySellAds is a contextual advertising platform that helps brands and publishers grow easily and efficiently. We help marketers reach their target audience online with contextual advertising campaigns that scale. With BSA, marketers can source ad opportunities from multiple publishers using a single platform. We also offer complimentary full-service support from our expert team. From planning to negotiating to launching campaigns, we're ready to help you maximize success. For publishers, BuySellAds helps monetize their websites, newsletters, and podcasts. We'll help you execute a strategy that will allow you to earn more revenue without any extra work. Learn more at buysellads.com/publishers **Average Rating:** 3.8/5.0 **Total Reviews:** 12 **How Do G2 Users Rate BuySellAds?** - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 7.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.3/10) **Who Is the Company Behind BuySellAds?** - **Seller:** [BuySellAds](https://www.g2.com/sellers/buysellads-f24c3d24-3f75-4027-927f-58a4b35651c7) - **Year Founded:** 2008 - **HQ Location:** Boston, MA - **Twitter:** @BuySellAds (28,057 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/368964/ (33 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 75% Small-Business, 17% Mid-Market #### What Are Recent G2 Reviews of BuySellAds? **"[A great online platform for generating sponsored content with targeted publishers!](https://www.g2.com/survey_responses/buysellads-review-4563216)"** **Rating:** 5.0/5.0 stars *— Danielle S.* [Read full review](https://www.g2.com/survey_responses/buysellads-review-4563216) --- **"[A great platform, would benefit from conversion data](https://www.g2.com/survey_responses/buysellads-review-4562646)"** **Rating:** 4.0/5.0 stars *— Verified User in Publishing* [Read full review](https://www.g2.com/survey_responses/buysellads-review-4562646) --- #### What Are G2 Users Discussing About BuySellAds? - [What is BuySellAds used for?](https://www.g2.com/discussions/what-is-buysellads-used-for) ### 8. [C1Exchange](https://www.g2.com/products/c1exchange/reviews) C1Exchange is a global full stack programmatic solution (SSP/DSP). **Average Rating:** 4.8/5.0 **Total Reviews:** 2 **How Do G2 Users Rate C1Exchange?** - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) **Who Is the Company Behind C1Exchange?** - **Seller:** [C1X](https://www.g2.com/sellers/c1x) - **Year Founded:** 2014 - **HQ Location:** San Jose, US - **Twitter:** @C1exchange (116 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3831752 (114 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of C1Exchange? **"[Best Customer Data Marketing Platform (CDMP) that I have ever used. Thanks for Everything](https://www.g2.com/survey_responses/c1exchange-review-5146910)"** **Rating:** 5.0/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/c1exchange-review-5146910) --- **"[Premium Advertising Platform that Supports Customer Data Marketing](https://www.g2.com/survey_responses/c1exchange-review-5419183)"** **Rating:** 4.5/5.0 stars *— Dinesh T.* [Read full review](https://www.g2.com/survey_responses/c1exchange-review-5419183) --- #### What Are G2 Users Discussing About C1Exchange? - [What is C1Exchange used for?](https://www.g2.com/discussions/what-is-c1exchange-used-for) ### 9. [Cross-advertising](https://www.g2.com/products/cross-advertising/reviews) Cross-advertising is a multi-channel booking system that let's you manage your entire adverting workflow in one place. A browser-based solution providing end-to-end multi-channel advertising management, covering the whole advertising process from sales, CRM and booking to production and invoicing. Cross-advertising can be delivered as Saas, in the cloud or on premise. Cross-advertising is user-friendly, easy to navigate and accessible via desktop, tablet and mobile device through its responsive design. An enterprise application with a flexible module-based package solution for print, online, radio with fully customisable workflows. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Cross-advertising?** - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Cross-advertising?** - **Seller:** [Atex](https://www.g2.com/sellers/atex-8494c16e-67ae-4cf7-b757-b003074df8d5) - **Year Founded:** 1973 - **HQ Location:** Reading, Berkshire - **Twitter:** @atexglobal (765 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/atex/ (330 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of Cross-advertising? **"[An Innovative Tool For Advertisers](https://www.g2.com/survey_responses/cross-advertising-review-7975325)"** **Rating:** 4.5/5.0 stars *— Maham K.* [Read full review](https://www.g2.com/survey_responses/cross-advertising-review-7975325) --- ### 10. [Epom White Label DSP](https://www.g2.com/products/epom-white-label-dsp/reviews) Epom DSP is a highly-customizable ad-buying solution that has proven itself in recent years. From format previews to bid floor visibility this platform has everything for the best ad performance. **Average Rating:** 4.8/5.0 **Total Reviews:** 20 **How Do G2 Users Rate Epom White Label DSP?** - **Performance and Reliability:** 9.7/10 (Category avg: 8.6/10) - **Ease of Use:** 9.5/10 (Category avg: 8.5/10) - **Workflow Capability:** 9.4/10 (Category avg: 8.3/10) **Who Is the Company Behind Epom White Label DSP?** - **Seller:** [Epom](https://www.g2.com/sellers/epom) - **Year Founded:** 2011 - **HQ Location:** Kiev, Ukraine - **Twitter:** @EpomAdServer (983 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2412434/ (112 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 60% Small-Business, 40% Mid-Market #### What Are Epom White Label DSP's Pros and Cons? **Pros:** - Advertising Management (1 reviews) - Analytics Insights (1 reviews) - Audience Targeting (1 reviews) - Campaign Management (1 reviews) - Ease of Use (1 reviews) **Cons:** - Learning Curve (1 reviews) ### What Do G2 Reviewers Say About Epom White Label DSP? *AI-generated summary from verified user reviews* **Pros:** - Users value the **real-time bidding and flexible pricing** of Epom White Label DSP, optimizing ad performance and budget efficiency. - Users appreciate the **analytics insights** from Epom White Label DSP, enabling data-driven decisions that enhance campaign performance. - Users praise the **audience targeting** capabilities of Epom White Label DSP, significantly enhancing campaign effectiveness and engagement. - Users praise the **seamless campaign management** of Epom White Label DSP, enhancing advertising performance and targeting efficiency. - Users find the **ease of use** of Epom White Label DSP enhances their ad bidding experience significantly. **Cons:** - Users note a **learning curve** for team members new to programmatic advertising, making initial use challenging. #### What Are Recent G2 Reviews of Epom White Label DSP? **"[DSP with lots of features for running advanced targeting campaigns](https://www.g2.com/survey_responses/epom-white-label-dsp-review-9669755)"** **Rating:** 5.0/5.0 stars *— Anna K.* [Read full review](https://www.g2.com/survey_responses/epom-white-label-dsp-review-9669755) --- **"[Streamlining ads and maximizing ROI](https://www.g2.com/survey_responses/epom-white-label-dsp-review-10415785)"** **Rating:** 5.0/5.0 stars *— Taras T.* [Read full review](https://www.g2.com/survey_responses/epom-white-label-dsp-review-10415785) --- #### What Are G2 Users Discussing About Epom White Label DSP? - [What is Epom White Label DSP used for?](https://www.g2.com/discussions/what-is-epom-white-label-dsp-used-for) ### 11. [Hybrid](https://www.g2.com/products/hybrid/reviews) Hybrid.ai is a global AdTech company specializing in programmatic advertising solutions that leverage artificial intelligence and machine learning algorithms to optimize digital marketing campaigns. With a presence in multiple countries, including the United States, Germany, Poland, and Singapore, Hybrid.ai offers a comprehensive suite of tools designed to enhance the efficiency and effectiveness of online advertising efforts. Key Features and Functionality: - Hybrid Platform: A flexible framework that integrates Demand-Side Platform , Data Management Platform , and Supply-Side Platform components, enabling users to manage programmatic advertising campaigns seamlessly. - SmartBid Optimization: An AI-driven tool that utilizes machine learning to optimize campaigns based on various key performance indicators such as CPM, CPC, CPCV, CPI, and bounce rate, achieving desired outcomes efficiently. - Hybrid Insights: A comprehensive analytics tool that allows users to evaluate traffic, analyze audience segments, and develop media plans swiftly by accessing extensive data on impressions and audience demographics. - Dynamic Creative Optimization: Utilizes AI algorithms to tailor banner content dynamically based on triggers like location, weather, or currency rates, enhancing user engagement through personalized advertising. - Brand Safety Measures: Employs advanced filters and tools to ensure that advertising campaigns are placed in secure environments, protecting brand reputation by avoiding potentially harmful placements. Primary Value and Solutions Provided: Hybrid.ai addresses the complexities of digital advertising by offering an all-in-one programmatic ecosystem that simplifies campaign management and optimization. By harnessing AI and ML technologies, the platform enhances targeting precision, improves campaign performance, and reduces operational costs. Advertisers benefit from real-time data analysis, automated optimization strategies, and access to a vast inventory of ad placements, leading to higher engagement rates and better return on investment. Additionally, Hybrid.ai's commitment to brand safety and dynamic content personalization ensures that campaigns resonate with target audiences while maintaining brand integrity. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Hybrid?** - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Ease of Use:** 6.7/10 (Category avg: 8.5/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.3/10) **Who Is the Company Behind Hybrid?** - **Seller:** [hybrid.ai](https://www.g2.com/sellers/hybrid-ai) - **Year Founded:** 2011 - **HQ Location:** Berlin, DE - **LinkedIn® Page:** http://www.linkedin.com/company/hybrid-adtech-inc. (148 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Hybrid? **"[Machine learning is the future](https://www.g2.com/survey_responses/hybrid-review-6819789)"** **Rating:** 5.0/5.0 stars *— Satyam M.* [Read full review](https://www.g2.com/survey_responses/hybrid-review-6819789) --- ### 12. [Jampp](https://www.g2.com/products/jampp/reviews) Jampp is a programmatic advertising platform used by the most ambitious companies to accelerate their mobile businesses. Founded in 2013, Jampp leverages machine learning, creative optimization and proprietary advertising solutions to drive incremental growth for its customers, whether that means reaching new users or increasing post-install conversions. In 2021, the company joined the Affle group, a global consumer intelligence technology company. For more information, visit jampp.com **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Jampp?** - **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 6.7/10 (Category avg: 8.6/10) - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) **Who Is the Company Behind Jampp?** - **Seller:** [Jampp](https://www.g2.com/sellers/jampp) - **Year Founded:** 2013 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** https://www.linkedin.com/company/jampp/ (101 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Enterprise #### What Are Recent G2 Reviews of Jampp? **"[Makes campaign creation and management a breeze](https://www.g2.com/survey_responses/jampp-review-10080242)"** **Rating:** 4.5/5.0 stars *— Narendra S.* [Read full review](https://www.g2.com/survey_responses/jampp-review-10080242) --- ### 13. [Kritter Ad Trading Stack](https://www.g2.com/products/kritter-ad-trading-stack/reviews) Kritter Software Technology Kritter's ad trading stack enables organizations to run their own campaigns, manage publisher inventory, and integrate demand and supply partners of all kinds. Our highly customizable, white-label, on-premise software platforms are deployed on-location (on our partners' servers) to help our partners completely in-house their programmatic advertising in as little as 2 weeks, versus white-label solutions from other companies that host the software on their own servers (SaaS). Organizations can also use Kritter's Data Management Platform with the Ad Trading Stack to harness first-party and third-party data and tailor, improve and re-define the content experience across the internet. The ready-to-go ad trading stack that can be used as an ad server, demand-sided platform (DSP), supply-side platform (SSP) and an ad-exchange. More on our products... AD TRADING STACK: - Onboard various kinds of demand and supply players in the digital advertising industry. Demand players can include direct advertisers, API advertisers and DSPs, and compatible supply partners consist of direct publishers, API publishers, SSPs and ad exchanges. - Aggregate ad space supply from publishers and match it with the right demand. - Manage trade with multiple demand and supply partners through a single interface. - Manage bids for ads using our machine learning algorithm, even at the domain level - Manage advertising space inventory, offer impressions to as many potential buyers as possible, and maximize revenue through automated sales of online media space. - Deliver the right advertisements to most conversion-likely consumers all from a central ad server using real-time bidding. - Enable targeting, tracking and reporting of impressions. DATA MANAGEMENT PLATFORM: - Store, manage and sell all kinds of first-party data, as well as purchase and store third-party data from multiple sources, all through a single interface. - House data about user activity and tie user data together from multiple sources - Create campaign and audience segments and use these with the ATS for targeting and optimizing future media buys. - Understand user information and patterns to monetize accordingly. Check our website out for more information on our team, our product features, and pricing! **Average Rating:** 3.4/5.0 **Total Reviews:** 4 **How Do G2 Users Rate Kritter Ad Trading Stack?** - **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) **Who Is the Company Behind Kritter Ad Trading Stack?** - **Seller:** [Kritter](https://www.g2.com/sellers/kritter) - **Year Founded:** 2013 - **HQ Location:** Bengaluru, IN - **Twitter:** @tweetingkritter (159 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/kritter/ (28 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Small-Business #### What Are Kritter Ad Trading Stack's Pros and Cons? **Pros:** - Advertising (1 reviews) - Advertising Management (1 reviews) - Affordable (1 reviews) - Audience Targeting (1 reviews) - Campaign Management (1 reviews) **Cons:** - Adjustment Difficulty (1 reviews) - Ad Management Issues (1 reviews) - Campaign Management (1 reviews) - Complex Interface (1 reviews) - Complex Management (1 reviews) ### What Do G2 Reviewers Say About Kritter Ad Trading Stack? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **customizable ads experience** of Kritter Ad Trading Stack, enhancing their marketing efficiency and performance. - Users value the **customizable ad experience** of Kritter Ad Trading Stack, enhancing their marketing efficiency significantly. - Users appreciate the **affordable pricing** of Kritter Ad Trading Stack, benefiting from cost-effective ad solutions for their marketing needs. - Users value the **customizable ads experience** of Kritter Ad Trading Stack, enhancing their marketing effectiveness and speed. - Users appreciate the **customizable ads experience** in Kritter Ad Trading Stack, enhancing their marketing effectiveness and efficiency. **Cons:** - Users find **adjustment difficulty** with Kritter Ad Trading Stack, especially those new to programmatic advertising. - Users report challenges with **ad management issues** , making it difficult for newcomers to navigate and maintain effectively. - Users find the **learning curve for campaign management** challenging, especially those new to programmatic advertising. - Users find the **complex interface** challenging to navigate, especially those new to programmatic advertising. - Users feel that the **complex management** of Kritter Ad Trading Stack can be challenging for those new to programmatic advertising. #### What Are Recent G2 Reviews of Kritter Ad Trading Stack? **"[Use your data to grow your business](https://www.g2.com/survey_responses/kritter-ad-trading-stack-review-4977615)"** **Rating:** 4.0/5.0 stars *— K W.* [Read full review](https://www.g2.com/survey_responses/kritter-ad-trading-stack-review-4977615) --- **"[Great software for grow your business.](https://www.g2.com/survey_responses/kritter-ad-trading-stack-review-5288526)"** **Rating:** 5.0/5.0 stars *— SHAMS MD RAGIB S.* [Read full review](https://www.g2.com/survey_responses/kritter-ad-trading-stack-review-5288526) --- #### What Are G2 Users Discussing About Kritter Ad Trading Stack? - [What is Kritter Ad Trading Stack used for?](https://www.g2.com/discussions/what-is-kritter-ad-trading-stack-used-for) ### 14. [Kwanko](https://www.g2.com/products/kwanko/reviews) Kwanko offers multi-channel advertising solutions. **Average Rating:** 3.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Kwanko?** - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Kwanko?** - **Seller:** [Kwanko](https://www.g2.com/sellers/kwanko-d1a0c221-68d6-4816-95da-2477ff074b45) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business ### 15. [Locad](https://www.g2.com/products/locad/reviews) We are a Singapore based technology company where we love to build innovative products and IOT solutions for Location Based Advertising & OOH media industry. Our products and real time analytics help business owners and agencies get meaningful insights like never before. Our proprietary predictive intelligence technology gives a new dimension to mobile advertising industry. **Average Rating:** 4.0/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Locad?** - **Ease of Use:** 9.2/10 (Category avg: 8.5/10) **Who Is the Company Behind Locad?** - **Seller:** [Locad](https://www.g2.com/sellers/locad) - **Year Founded:** 2015 - **HQ Location:** New Delhi, IN - **LinkedIn® Page:** https://www.linkedin.com/company/locad/ (17 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Small-Business #### What Are Recent G2 Reviews of Locad? **"[Locad life](https://www.g2.com/survey_responses/locad-review-9546508)"** **Rating:** 4.5/5.0 stars *— Rahul K.* [Read full review](https://www.g2.com/survey_responses/locad-review-9546508) --- ### 16. [Mobvista](https://www.g2.com/products/mobvista/reviews) Mobvista (1860.HK) is a leading mobile technology company providing a complete suite of advertising and analytics tools for app developers and marketers seeking global growth. Providing a range of tailored solutions driven by machine learning such as user acquisition, monetization, analytics, creative automation, and cross-channel media buying, Mobvista enables developers to maximize their potential. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Mobvista?** - **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 6.7/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) **Who Is the Company Behind Mobvista?** - **Seller:** [Mobvista](https://www.g2.com/sellers/mobvista) - **Year Founded:** 2013 - **HQ Location:** Singapore, SG - **LinkedIn® Page:** https://www.linkedin.com/company/mobvista (441 employees on LinkedIn®) - **Ownership:** HKG: 1860 **Who Uses This Product?** - **Company Size:** 100% Enterprise #### What Are Recent G2 Reviews of Mobvista? **"[Good foundation for workforce management in retail](https://www.g2.com/survey_responses/mobvista-review-10071234)"** **Rating:** 4.0/5.0 stars *— Gary H.* [Read full review](https://www.g2.com/survey_responses/mobvista-review-10071234) --- ### 17. [Nexoya](https://www.g2.com/products/nexoya/reviews) Nexoya is a unified AI platform for cross-channel digital advertising. The platform brings together data from all your performance marketing channels, offering over 40 integrations. With this unified data, the platform can simulate various business scenarios, for example, estimating the budget required to generate $200,000 in revenue. Every week, Nexoya provides tailored optimization proposals to help you maximize performance across all channels. If you are satisfied with a proposal, you can simply click a button and Nexoya will automatically adjust all your campaign budgets across the connected platforms. Key features include: - Cross-channel campaign optimization tailored to your needs/goals (ROAS, Revenue, Margins) - Holistic view across channels (all in one) - Attribution capabilities using regression-based modelling - Automated cross-channel budget allocation with one click - 40+ integrations with leading ad platforms - In-depth campaign performance insights - Scenario Simulations for strategic budget planning - Expert insights & proactive guidance **Average Rating:** 4.6/5.0 **Total Reviews:** 6 **How Do G2 Users Rate Nexoya?** - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) **Who Is the Company Behind Nexoya?** - **Seller:** [Nexoya](https://www.g2.com/sellers/nexoya) - **Company Website:** https://www.nexoya.com/ - **Year Founded:** 2018 - **HQ Location:** Konradstrasse 32, 8005 Zürich - **Twitter:** @Nexoyacom (264 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/nexoya (35 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 57% Enterprise, 29% Mid-Market #### What Are Nexoya's Pros and Cons? **Pros:** - Analytics (3 reviews) - Decision Making (3 reviews) - Ease of Use (3 reviews) - Engagement (3 reviews) - Budget Management (2 reviews) **Cons:** - Complexity (3 reviews) - Difficult Learning (2 reviews) - Lack of Information (2 reviews) - Learning Curve (2 reviews) - Campaign Management (1 reviews) ### What Do G2 Reviewers Say About Nexoya? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **intuitive analytics** of Nexoya, enabling efficient budget optimization and seamless campaign management. - Users value the **efficient decision-making** capabilities of Nexoya, enabling quick, data-driven optimization of marketing budgets. - Users find Nexoya's platform **extremely easy to use** , streamlining budget management and enhancing collaboration effortlessly. - Users value the **engaged and knowledgeable support team** at Nexoya, enhancing collaboration and campaign management significantly. - Users find Nexoya’s **budget management simple and efficient** , significantly enhancing collaboration and optimizing financial insights. **Cons:** - Users find the **complexity** of Nexoya challenging, often struggling with the interface and understanding all features. - Users find a **difficult learning curve** due to complex modelling, hindering understanding and evaluation of optimisation results. - Users express concerns about the **lack of information** due to confusing terms and complex presentations in Nexoya. - Users face a **steep learning curve** with Nexoya, as understanding the complex features takes time and effort. - Users face issues with **inconsistent page reloads** , leading to confusing error messages and unclear terminology. #### What Are Recent G2 Reviews of Nexoya? **"[A reliable tool for cross-channel campaign efficiency](https://www.g2.com/survey_responses/nexoya-review-11671285)"** **Rating:** 5.0/5.0 stars *— Gloria M.* [Read full review](https://www.g2.com/survey_responses/nexoya-review-11671285) --- **"[Easy to Use and Saves Time on Budget Planning](https://www.g2.com/survey_responses/nexoya-review-12413450)"** **Rating:** 4.0/5.0 stars *— Verified User in Telecommunications* [Read full review](https://www.g2.com/survey_responses/nexoya-review-12413450) --- ### 18. [OneAudience](https://www.g2.com/products/oneaudience/reviews) oneAudience combines your first-party mobile audience with our demographic, lifestyle and purchase information to build accurate consumer profiles of real, individual users. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate OneAudience?** - **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 6.7/10 (Category avg: 8.6/10) - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 6.7/10 (Category avg: 8.3/10) **Who Is the Company Behind OneAudience?** - **Seller:** [oneAudience](https://www.g2.com/sellers/oneaudience) - **HQ Location:** Fort Lee, NJ - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of OneAudience? **"[Simple in use and fits perfectly](https://www.g2.com/survey_responses/oneaudience-review-10197807)"** **Rating:** 4.0/5.0 stars *— Leon M.* [Read full review](https://www.g2.com/survey_responses/oneaudience-review-10197807) --- ### 19. [Persona.ly](https://www.g2.com/products/persona-ly/reviews) Persona.ly is a mobile-first DSP operating worldwide. Using our proprietary bidder and machine-learning algorithms, we offer transparent, performance-driven, highly targeted UA and retargeting solutions at scale with access to over 2.8 million ad auctions per second. We are trusted by Nexon, Papaya Gaming, Rapido, Games24x7, Ubisoft, Tilting Point, and many others. Persona.ly strives to be more than just a vendor for its partners, but a partner that helps generate actual value, growth, and broad marketing insights that can be used across channels. **Average Rating:** 1.5/5.0 **Total Reviews:** 1 **Who Is the Company Behind Persona.ly?** - **Seller:** [Persona.ly](https://www.g2.com/sellers/persona-ly) - **Year Founded:** 2011 - **HQ Location:** Rehovot, IL - **LinkedIn® Page:** https://www.linkedin.com/company/persona-ly/ (40 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business ### 20. [PubScale](https://www.g2.com/products/pubscale/reviews) PubScale is a unified dashboard designed for mobile publishers to scale their apps or games. It helps mobile publishers acquire users for their apps or games and monetize them to increase ad revenue. PubScale comprises five powerful products: 1. PubScale Immersive Ads: Integrate native ads seamlessly into mobile games for engaging, non-intrusive advertising. 2. PubScale Offerwall: Monetize apps through task completion for in-app currency, enhancing revenue and user engagement. 3. PubScale AdX: Monetize with Google AdMob or AdSense, backed by PubScale's expertise as a Google Certified Publishing Partner. 4.PubScale PLUG: Embed HTML5 games and quizzes in third-party apps or websites to boost engagement and revenue. 5. PubScale GROW: Acquire new users for apps through high-converting ad placements and precise targeting. **Average Rating:** 4.8/5.0 **Total Reviews:** 7 **How Do G2 Users Rate PubScale?** - **Performance and Reliability:** 9.2/10 (Category avg: 8.6/10) - **Ease of Use:** 9.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.3/10) **Who Is the Company Behind PubScale?** - **Seller:** [GreedyGame Media](https://www.g2.com/sellers/greedygame-media) - **Year Founded:** 2013 - **HQ Location:** Bangalore, Karnataka - **Twitter:** @GreedyGameMedia (446 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/greedygame-media/ (90 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 57% Mid-Market, 43% Small-Business #### What Are PubScale's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Automation (1 reviews) - Collaboration (1 reviews) - Customer Support (1 reviews) - Features (1 reviews) ### What Do G2 Reviewers Say About PubScale? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of PubScale, enjoying accessible solutions and responsive customer support. - Users value the **automation features** of PubScale, which streamline app monetization processes efficiently. - Users value the **ease of collaboration** in PubScale, appreciating the seamless integration of monetization features. - Users value the **excellent customer support** from PubScale, enhancing their experience with its innovative tools. - Users value the **all-in-one platform** of PubScale for app monetization, enhancing convenience with innovative UI and support. #### What Are Recent G2 Reviews of PubScale? **"[About PubScale](https://www.g2.com/survey_responses/pubscale-review-10424174)"** **Rating:** 5.0/5.0 stars *— Pugazhenthiran G.* [Read full review](https://www.g2.com/survey_responses/pubscale-review-10424174) --- **"[A Game-Changer for Publishing Success](https://www.g2.com/survey_responses/pubscale-review-8208099)"** **Rating:** 4.5/5.0 stars *— Kri V.* [Read full review](https://www.g2.com/survey_responses/pubscale-review-8208099) --- ### 21. [Qujam](https://www.g2.com/products/qujam/reviews) Qujam allows an business to run their own geofence advertising campaigns without any minimums. This DIY geofence advertising platform uses GPS data to targets devices which have been in a hyper-specific location and then services those devices display, OTT/CTV, video pre-roll, and digital audio ads for the next 30 days. Registration is free and you get a live reporting dashboard and the ability to pay with a credit card. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Qujam?** - **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.3/10) **Who Is the Company Behind Qujam?** - **Seller:** [Qujam Holdings](https://www.g2.com/sellers/qujam-holdings) - **Year Founded:** 2022 - **HQ Location:** Pittsburgh, PA - **LinkedIn® Page:** https://www.linkedin.com/company/qujam (2 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Qujam's Pros and Cons? **Pros:** - Ad Blocking (1 reviews) - Campaign Management (1 reviews) - Collaboration (1 reviews) - Customer Support (1 reviews) - Customization (1 reviews) **Cons:** - Ad Issues (1 reviews) - Filtering Issues (1 reviews) - Inaccuracy Issues (1 reviews) - Limited Geotargeting (1 reviews) - Poor Search Functionality (1 reviews) ### What Do G2 Reviewers Say About Qujam? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ad blocking feature** of Qujam, enhancing collaboration and simplicity in managing ad campaigns. - Users appreciate the **easy collaboration on ad campaigns** with Qujam, enabling smooth teamwork and efficient implementation. - Users enjoy the **simplicity in collaboration** on Qujam, facilitating teamwork and efficient campaign management. - Users commend the **excellent customer support** of Qujam, enhancing their overall experience with the platform. - Users value the **customization options** in Qujam, enabling personalized advertisements that enhance their campaign efforts. **Cons:** - Users find the **filtering system unreliable** , as some relevant ads fail to appear and geofence accuracy is lacking. - Users experience **filtering issues** with Qujam, noting bugs and inaccuracies in advertisement displays and geofence functionality. - Users experience **inaccuracy issues** with Qujam's filtering system, leading to missing relevant advertisements and imprecise geofencing. - Users experience **limited geotargeting** with Qujam, causing some relevant ads to be overlooked in searches. - Users find the **poor search functionality** frustrating, noting bugs and inaccuracies in the filtering system and geofence feature. #### What Are Recent G2 Reviews of Qujam? **"[Qujam - Ad Making Heaven](https://www.g2.com/survey_responses/qujam-review-9148263)"** **Rating:** 4.0/5.0 stars *— Rohan P.* [Read full review](https://www.g2.com/survey_responses/qujam-review-9148263) --- ### 22. [Reddit for business](https://www.g2.com/products/reddit-for-business/reviews) Reddit Ads gives you the opportunity to directly reach Reddit users. You can target passionate communities that are relevant to your brand. You can tell your story whether it’s starting a conversation or selling products. You can be certain that your brand is safe and your ads reach the most relevant audience. Our platform is best fit for businesses looking to drive direct response. **Average Rating:** 4.1/5.0 **Total Reviews:** 52 **How Do G2 Users Rate Reddit for business?** - **Performance and Reliability:** 7.8/10 (Category avg: 8.6/10) - **Ease of Use:** 7.5/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.2/10 (Category avg: 8.3/10) **Who Is the Company Behind Reddit for business?** - **Seller:** [Reddit](https://www.g2.com/sellers/reddit) - **Year Founded:** 2005 - **HQ Location:** San Francisco, California - **Twitter:** @Reddit (1,101,118 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/reddit-com/about (4,859 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 63% Small-Business, 26% Mid-Market #### What Are Reddit for business's Pros and Cons? **Pros:** - Sharing Content (2 reviews) - Collaboration (1 reviews) - Community Engagement (1 reviews) - Creativity (1 reviews) - Engagement (1 reviews) **Cons:** - Limited Functionality (2 reviews) - Poor Moderation (2 reviews) - Addiction (1 reviews) - App Performance (1 reviews) - Content Management (1 reviews) ### What Do G2 Reviewers Say About Reddit for business? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of sharing content** on Reddit, effectively reaching engaged and targeted communities. - Users love the **collaborative environment** of Reddit, thriving on shared content and vibrant community interactions. - Users value the **community engagement** on Reddit, finding it a fantastic platform for conversation and connection. - Users love the **creativity fostered** by Reddit for business, enjoying diverse topics and engaging conversations. - Users value the **authentic engagement** on Reddit, effectively reaching targeted communities without needing paid tools. **Cons:** - Users find Reddit's **limited functionality** frustrating due to lack of analytics, scheduling, and inconsistent subreddit moderation. - Users face **poor moderation** on Reddit, with inconsistent rules making it hard for content creators to succeed. - Users find Reddit for business has a **challenging addiction** due to inconsistent moderation and lack of user-friendly tools. - Users find the app **clunky** , with frustrations like lack of analytics and inconsistent subreddit rules impeding content growth. - Users find Reddit for business lacks **effective content management** , leading to frustrations with analytics and post visibility. #### What Are Recent G2 Reviews of Reddit for business? **"[Reddit for Business: A Powerful Way to Reach Engaged Niche Communities](https://www.g2.com/survey_responses/reddit-for-business-review-13083948)"** **Rating:** 5.0/5.0 stars *— Reddify M.* [Read full review](https://www.g2.com/survey_responses/reddit-for-business-review-13083948) --- **"[Excellent Platform for Targeted Advertising and Community Engagement](https://www.g2.com/survey_responses/reddit-for-business-review-4492754)"** **Rating:** 5.0/5.0 stars *— Muhammad S.* [Read full review](https://www.g2.com/survey_responses/reddit-for-business-review-4492754) --- #### What Are G2 Users Discussing About Reddit for business? - [What programs should I install on Reddit for a new computer?](https://www.g2.com/discussions/what-programs-should-i-install-on-reddit-for-a-new-computer) - [Why is Reddit so popular?](https://www.g2.com/discussions/why-is-reddit-so-popular) - [What is Reddit and how does it work?](https://www.g2.com/discussions/what-is-reddit-and-how-does-it-work) - [What is the function of Reddit?](https://www.g2.com/discussions/what-is-the-function-of-reddit) ### 23. [Smadex](https://www.g2.com/products/smadex-smadex/reviews) Smadex is a transparent demand-side platform engineered to drive growth through data-driven advertising solutions. It specializes in user acquisition, retargeting, Connected TV , and brand awareness campaigns, enabling advertisers to effectively reach and engage their target audiences across various digital channels. By leveraging advanced machine learning algorithms and real-time insights, Smadex ensures optimized campaign performance and scalability. Key Features and Functionality: - User Acquisition and Retargeting: Smadex simplifies the process of acquiring new users and re-engaging existing ones by identifying and targeting the right audience segments, thereby enhancing user engagement and driving sales. - Connected TV Advertising: The platform offers precise audience targeting and real-time analytics for CTV campaigns, helping brands increase visibility and connect with viewers in the rapidly expanding CTV landscape. - Brand Awareness Campaigns: Smadex crafts compelling brand experiences using deep data integration and real-time precision targeting, ensuring that campaigns resonate with the intended audience and leave a lasting impression. - Creative Studio: This feature focuses on creative optimization, transforming advertisements into engaging experiences that capture audience attention and drive conversions. - SKAN-Ready Solutions: Smadex provides tools and expertise to navigate Apple's SKAdNetwork framework, ensuring optimal campaign results while maintaining user privacy. - Multidimensional Reporting: The platform offers comprehensive reporting capabilities, allowing advertisers to combine over 350 variables for real-time insights, promoting transparency and informed decision-making. Primary Value and Problem Solved: Smadex addresses the challenges advertisers face in executing effective, transparent, and scalable digital advertising campaigns. By integrating advanced machine learning, precise targeting, and comprehensive analytics, it empowers advertisers to optimize their marketing efforts, achieve higher engagement rates, and drive sustainable growth. The platform's commitment to transparency and privacy compliance ensures that advertisers can trust the integrity and effectiveness of their campaigns. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Smadex?** - **Close Ecosystem API:** 6.7/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 6.7/10 (Category avg: 8.3/10) **Who Is the Company Behind Smadex?** - **Seller:** [SMADEX](https://www.g2.com/sellers/smadex) - **HQ Location:** Barcelona, ES - **LinkedIn® Page:** https://www.linkedin.com/company/smadex/ (205 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Smadex's Pros and Cons? **Pros:** - Efficiency (1 reviews) - Features (1 reviews) - Tools (1 reviews) **Cons:** - Limited Customization (1 reviews) - Poor Analytics (1 reviews) ### What Do G2 Reviewers Say About Smadex? *AI-generated summary from verified user reviews* **Pros:** - Users value the **efficiency** of Smadex for consolidating data, allowing immediate campaign performance monitoring. - Users appreciate the **automatic data capture** feature of Smadex, allowing for efficient campaign monitoring in one place. - Users value the **automatic data capture tool** in Smadex, enhancing campaign monitoring with consolidated information. **Cons:** - Users feel the **limited customization** of Smadex hinders their ability to analyze data effectively for marketing decisions. - Users find **poor analytics** in Smadex frustrating, limiting their ability to make informed marketing decisions efficiently. #### What Are Recent G2 Reviews of Smadex? **"[Solution for simple data summarization](https://www.g2.com/survey_responses/smadex-review-10263044)"** **Rating:** 4.5/5.0 stars *— Faruk A.* [Read full review](https://www.g2.com/survey_responses/smadex-review-10263044) --- ### 24. [The Agility Precision Advertising Platform](https://www.g2.com/products/the-agility-precision-advertising-platform/reviews) Agility is precision advertising--the third pillar of digital advertising after paid search and paid social-- and is eliminating brand awareness as we know it. With advertising costs rising in paid search and paid social and a lack of data and measurement transparency, it's harder than ever to grow quickly and profitably. Precision advertising merges channels and ad formats into one platform so you can control and optimize every aspect of the ad experience for each persona, from first touch to conversion. Measure using rigorous data science methods to finally understand the impact on revenue and other channels. Join the movement. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate The Agility Precision Advertising Platform?** - **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Ease of Use:** 5.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.3/10) **Who Is the Company Behind The Agility Precision Advertising Platform?** - **Seller:** [Agility Digital](https://www.g2.com/sellers/agility-digital) - **Year Founded:** 2015 - **HQ Location:** Draper, US - **LinkedIn® Page:** https://www.linkedin.com/company/agility-digital/about/ (76 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of The Agility Precision Advertising Platform? **"[Research of platforms for advanced marketing](https://www.g2.com/survey_responses/the-agility-precision-advertising-platform-review-10740258)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/the-agility-precision-advertising-platform-review-10740258) --- ### 25. [TreSensa](https://www.g2.com/products/tresensa/reviews) TreSensa makes and distributes playable advertisements to promote the world's top brands and mobile games. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate TreSensa?** - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) **Who Is the Company Behind TreSensa?** - **Seller:** [TreSensa](https://www.g2.com/sellers/tresensa) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of TreSensa? **"[An excellent gaming zone](https://www.g2.com/survey_responses/tresensa-review-2401280)"** **Rating:** 4.5/5.0 stars *— benny m.* [Read full review](https://www.g2.com/survey_responses/tresensa-review-2401280) --- #### What Are G2 Users Discussing About TreSensa? - [What is TreSensa used for?](https://www.g2.com/discussions/what-is-tresensa-used-for) ## What Is Mobile Advertising Software? [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## What Software Categories Are Similar to Mobile Advertising Software? - [Display Advertising Software](https://www.g2.com/categories/display-advertising) - [Video Advertising Software](https://www.g2.com/categories/video-advertising) - [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) --- ## How Do You Choose the Right Mobile Advertising Software? ### What You Should Know About Mobile Advertising Software ### What is Mobile Advertising Software? There is still rapid growth around mobile device usage, and it is showing no signs of slowing down.This can be attributed to the fact that consumers are rapidly embracing new technology that will make their lives easier. The rise of mobile device usage also brings about a rise in mobile advertising. Mobile advertising software enables advertisers to publish graphics, text, or animated ads on mobile websites and applications; the software is often one part of a larger cross-channel advertising platform, which may also include capabilities across search, display, social media, and video. Make sure you have a unique mobile strategy in place before deciding which tool you want to use, and make sure that the tool you choose can accommodate the strategy you have outlined. Key Benefits of Mobile Advertising Software - Reach audiences on the devices they use most: their phones and tablets - Convey time-sensitive messages that are more relevant to the consumer's individual preferences, buying behavior, and location - Boost your advertising engagement rates, as users tend to spend more time with interactive ads - Save money by running campaigns at a fraction of the cost of traditional advertising channels - Enjoy a higher click-through rate compared to desktop advertisements ### Why Use Mobile Advertising Software? The proliferation of smartphones and other mobile devices is not a new trend, however, it is pushing advertisers toward an inescapable reality of using mobile advertising to reach consumers. As the desktop audience gradually decreases over time, it is important for in-house marketers and third-party vendors to reach consumers where they are: their mobile devices. That being said, while mobile ads increase in prevalence, mobile device users get more inundated with the number of ads they receive. Therefore, it is crucial to provide intriguing, relevant, and nonintrusive ads to consumers that tie in with your overall mobile marketing strategy. With mobile advertising software, businesses have the ability to publish personalized ads targeted to the consumer's habits, preferences, and location. Due to the interactive nature of mobile devices, mobile advertising software removes barriers to responding and purchasing and gives consumers the ability to interact with your brand wherever they go. Mobile advertising software will also allow users to track engagement with their ads in real time. Finally, not only is mobile advertising more personal, it is also a cost-efficient way to reach a target audience as opposed to using [traditional advertising](https://www.g2.com/categories/traditional-advertising). ### Who Uses Mobile Advertising Software? Mobile advertising software is typically managed by a company’s marketing team or a third-party advertising agency. With the ultimate goal of increasing sales, marketers are responsible for driving both brand awareness and direct response initiatives, both of which can be accomplished with the use of mobile advertising software. Specific marketing professionals that are most often involved in using mobile advertising software are listed below. That being said, depending on size, a company may not have defined roles for a marketer to focus on a specialized area. **Social Media Marketers —** A social media marketer is dedicated to managing various social media accounts for a company with the goal to increase brand awareness and cultivate an online community. Part of creating that community includes paying attention to trends and audience preferences to ensure content is optimized over time. Social media marketers compose and plan organic social media posts, create ads on first-party and/or third-party platforms, respond to comments in a timely manner, and develop hashtags. Ad campaigns can be deployed and managed with mobile advertising software or other [social media advertising software](https://www.g2.com/categories/social-media-advertising). **Digital Marketers —** Digital marketers manage any kind of marketing that takes place online (i.e., involving the internet or an electronic device). If a company doesn’t have a dedicated social media marketing team, digital marketers would normally take on that responsibility. Digital marketers can use mobile advertising software to increase brand awareness, website traffic, and customers. Digital marketers also typically handle email marketing, SEO, and display and search advertising. ### Kinds of Mobile Advertising Software Not all mobile advertising platforms offer the same avenues for mobile ads. Between online banner ads, mobile video ads, in-app ads, native ads, push notifications, and SMS ads, there are a variety of options for reaching audiences on their mobile devices. Outline what kinds of ads will resonate best with your audience and make sure the platforms you consider are capable of these. **Online Banner Ads —** Online banner ads, which can also be called web banners or [display advertising](https://www.g2.com/categories/display-advertising), enables companies to advertise on a wide range of websites. Banner ads are image-based advertisements that can be one of two formats: static or animated. Static banner ads are fixed, clickable images you can use to direct your target audience to another webpage. Animated banner ads, on the other hand, are ads in which some part of the ad moves, whether that be the text or the image itself. You have more versatility with animated ads, as they can include interactive elements where the audience can take actions like playing a game or taking a survey. These kinds of ads typically appear on the side, top, and bottom portions of websites. Mobile online banner ads can be used for different goals, including brand awareness, lead generation, and retargeting. **Video Ads —** Mobile advertising software can also be used to launch video ads, which essentially encompasses any online advertisements that have a video component within them. There are also specific [video advertising software](https://www.g2.com/categories/video-advertising) options that can help with buying, managing, and placing video ads online. As a medium, video makes it easier to tell stories and catch consumers’ attention while they are being exposed to increasing amounts of online content. **In-App Ads —** In-application advertising involves executing and managing your ads directly in a mobile application. Mobile application ads are distributed through a mobile app advertising network, which connects advertisers and developers. App developers use in-app advertising as one mechanism for [monetizing their apps](https://www.g2.com/categories/app-monetization). Apps on a mobile device are very personal per user, which gives advertisers a great opportunity to create effective, personalized ads. Advertisers can also put extremely precise targeting parameters around their in-app ads, since mobile applications can collect first-party data on an opt-in basis (e.g., gender, age, and other demographic information). **Native Ads —** With the ever-increasing amount of online ads, consumers often face ad fatigue, or the feeling of boredom when seeing ads. What’s the consequence of ad fatigue? Consumers will simply stop paying attention to ads altogether. This is where native ads showcase numerous benefits. Native advertising promotes information in a way to look and feel like the platform in which it appears. Native ads don’t really look like ads; instead, they look like a natural fit of the original content and website’s style. This increases the likelihood that consumers will actually engage with your advertisement. Examples of native ads include sponsored content on a website or a sponsored video ad on a social media platform. Mobile advertising software will assist you in creating, launching, and measuring the success of your native ads. **Push Notifications —** Push notifications are short alert messages that appear in an icon on a mobile device after a user opts in for this type of communication. Advertisements deployed through push notifications serve as a reminder for consumers to visit a brand’s website or social media channel(s) and will provide a further touchpoint for interaction. These types of ads typically have high engagement rates because they appear on a user’s home screen and, as previously mentioned, are opt-in notifications. **SMS Ads —** You can expand your reach with short message service (SMS) ads because these can reach people that do not have a smartphone. Similar to push notifications, SMS ads are also permission-based and require consumers to opt-in to this type of messaging. SMS ads create another opportunity to interact with your consumers and continue to build loyalty. ### Mobile Advertising Software Features Throughout this software category, you will find a multitude of functionalities, most of which fall under the umbrella of these three main features: mobile functionality, campaign management, and targeting. The following list breaks down those three main features, as well as additional features mobile advertising software can possess. **Mobile Functionality —** Not all mobile advertising software options were originally created specifically for mobile advertising campaigns. Mobile advertising is but a single channel in the online advertising ecosystem, and many platforms that support advertising on mobile devices are also capable of serving ads across various channels. That being said, there are certain mobile functionality features that you should explore when choosing the mobile advertising software that is right for you, including mobile tracking and mobile-rich media capabilities. Tracking mobile impressions and conversions is more difficult on mobile devices, as cookies—the small pieces of data used for tracking on desktops—are not compatible on mobile devices. As such, mobile ad platforms use a variety of different workarounds to track campaign performance. Additionally, mobile tracking will allow you to monitor mobile attribution or determine where your users are coming from. Mobile-rich media capabilities are mobile ads that encourage viewers to interact and engage with your content (e.g., video ads). Due to the interactivity of this specific feature, it will allow you to glean more insights than with a traditional mobile ad. **Campaign Management —** This feature can contain numerous functionalities, including campaign optimization, campaign dashboards, bulk editing and uploading, fraud protection, and frequency capping. Campaign management features will simplify launching, managing, and tracking your mobile ad campaign(s). A campaign dashboard will allow you to visualize and interact with your mobile ad campaign data, which can include the total number of sessions on an ad, total clicks, time spent on an ad, location data, etc. Some campaign dashboards will include dynamic filters so you can slice your data however you want. Bulk editing and uploading features aim to create a more efficient way of creating and managing your mobile ads. With a bulk uploading feature, mobile advertising software enables the creation and uploading of multiple ads at a time, which is beneficial if you are trying to simultaneously launch different types of ad campaigns. Bulk editing functionality will then allow you to make any and all changes to your ad(s) at once. As technology continues to advance and allow marketers to advertise in new ways, it also creates new ways for people to commit mobile ad fraud. Mobile ad fraud occurs when an individual or group of people defraud advertisers and steal from their ad budgets, which can include fake or rejected installs or fake impressions. Mobile ad fraud protection is important to bring transparency to your mobile ad campaigns and allow you to tie them back to your budget. If you aren’t aware of fraud taking place, you won’t be able to truly track your RoAS (return on ad spend). An additional feature that will allow you to spend your ad budget wisely is frequency capping. Frequency capping helps consumers avoid ad burnout by limiting the maximum number of impressions they can see within a specific amount of time. **Targeting —** This overarching feature can be broken out into ad targeting, retargeting, geotargeting, and contextual targeting. Mobile ad targeting will allow you to personalize content to your consumers based off of identifying criteria, which can include location, demographics (gender, age, marital status, etc.), and buying behavior. Mobile advertising software that has a retargeting feature will enable you to reconnect with consumers that have already interacted with your content by displaying ads to specific consumers that you have already identified. Retargeting enhances conversion rates by using cookie-based technology to follow your audience around the web. Due to GDPR, the General Data Protection Regulation, consumers will usually receive popup notifications on websites they visit to agree to the site’s privacy policy to be able to use their data. A geotargeting feature will allow you to refine your ad campaign to only serve specific audiences based off of their location. Finally, contextual targeting involves placing your ads on websites that are directly relevant to the ad campaign you are running. A contextual targeting feature will display your ad with content that is directly related to what your consumer is already viewing. The feature will enable the content in your ad to appear alongside relevant blogs, websites, images, etc. #### Additional Features of Mobile Advertising Software **Cross-Channel Capabilities —** A cross-channel advertising feature will enable you to place your ads across multiple devices and through a variety of channels. Not every tool performs equally across all channels, so be aware of how these channels differ from each other. This may urge you to use a variety of different tools in your advertising technology stack to increase and optimize the performance of each channel. (For more information about cross-channel advertising products, please visit our [cross-channel advertising software](https://www.g2.com/categories/cross-channel-advertising) category.) **Integrations —** Depending on your company and existing software, the mobile advertising platform you choose will need to integrate with a variety of other software. Beyond other advertising platforms with which you may need to integrate, your mobile platform may also be used with marketing automation, CRM, email marketing tools, or data management platforms. Make sure your existing software has the ability to integrate with the mobile advertising tool you plan on using. **Custom Reports —** Being able to track the success of your mobile ad campaign is essential. With a custom reporting feature, users can slice and dice their campaign data in a way that makes the most sense for them. Additionally, mobile advertising software includes the ability to generate reports across different advertising channels and offers access to real-time data. This feature will enable users to obtain rich insights into overall ad campaign effectiveness. ### Trends Related to Mobile Advertising Software **Augmented Reality —** The trend of augmented reality can submerge your consumers into an interactive environment where the real world is augmented by computer-generated information. While augmented reality, or AR, isn’t a new trend to watch, it is one related to ad spending and mobile advertising software. AR will be able to break through ad fatigue by allowing advertisers to serve up ads in a more entertaining, convenient manner and enable consumers to create more personalized connections with a brand. **Artificial Intelligence —** Simply put, artificial intelligence, or AI, makes it possible for machines to learn from experience and react like humans. AI is advancing the way mobile advertising software can launch, manage, and track ads in a variety of ways. First, AI enables advertisers to leverage predictive data, as opposed to reactive data, to personalize their ad campaigns. It does this by serving up real-time online behavior, as well as consumer preferences toward creative features like fonts, text colors, imagery, etc. Furthermore, as AI continues to advance, it will be able to combat mobile ad fraud by alerting advertisers in real time when fraud is taking place, as well as spot irregularities in large amounts of data to trigger when fraud may occur in the future. ### Potential Issues with Mobile Advertising Software **Tracking —** Tracking the success of mobile advertising campaigns offers numerous advantages. However, potential issues in tracking mobile ad campaign effectiveness do exist. Since mobile devices are smaller than desktops, accidental clicks take place quite often on ads. Advertisers can get frustrated with this because they still pay for that ad click, but the data does not represent actual engagement with a company's brand. Additionally, cross-device tracking is nearly impossible unless the user is logged in on multiple devices. ### Software and Services Related to Mobile Advertising Software [**Display Advertising Software**](https://www.g2.com/categories/display-advertising) **—** Display advertising software helps companies advertise on a wide range of websites. These products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. This type of software can be used across channel functionality, which can include mobile, search, social media, and video. If you want to focus specifically on mobile ad campaigns, it would be beneficial to research mobile advertising software first, as those options may include additional features that display advertising software would not include. [**Social Media Marketing Companies**](https://www.g2.com/categories/social-media-marketing-smm-companies) **—** Social media marketing (SMM) companies can support mobile ad campaign deployment and tracking and can also provide a wide variety of solutions, including account management, content creation, and consumer engagement. Aside from keeping current customers engaged, businesses use SMM services to boost their internet presence and engage broader online communities. Mobile advertising software is not specific to just social media platforms, however, it is one mechanism in which mobile ads can be served to consumers. [**Inbound Marketing Services**](https://www.g2.com/categories/inbound-marketing) **—** Mobile advertisements aim to increase brand awareness and traffic to a brand’s website, which is a form of inbound marketing. If you don’t have an internal marketing team, an inbound marketing services company can help you launch coordinated campaigns, like blog posts, webinars, and organic social media posts, as well as mobile ads.