# Best Marketing Resource Management Software - Page 4

## How Many Marketing Resource Management Software Products Does G2 Track?

**Total Products under this Category:** 74

### Category Stats (Jul 2026)

- **Average Rating:** 4.41/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Aprimo (+0.19%) - Among all products in this category, Aprimo recorded the largest rating increase compared to last month

_Last updated: July 27, 2026_

## How Does G2 Rank Marketing Resource Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 42,200+ Authentic Reviews
- 74+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Resource Management Software
 ![G2 Grid® for Marketing Resource Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-resource-management/grids.png?focus%5B%5D=278&focus%5B%5D=16194&focus%5B%5D=1382&focus%5B%5D=114376&focus%5B%5D=24756&focus%5B%5D=3199&focus%5B%5D=27036&focus%5B%5D=4295)

Highlighted products: Asana, monday AI Work Platform, Wrike, The Ansira platform, Aprimo, Adobe Marketo Measure (formerly Bizible), Hive, and Opal.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-resource-management/grids.json?focus%5B%5D=asana&focus%5B%5D=monday-com&focus%5B%5D=wrike&focus%5B%5D=the-ansira-platform&focus%5B%5D=aprimo&focus%5B%5D=adobe-marketo-measure-formerly-bizible&focus%5B%5D=hive-hive-hive&focus%5B%5D=opal)

**Sponsored**

### SAP Build

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[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=7&secure%5Bchosen_at%5D=2026-07-31T03%3A22%3A09Z&secure%5Bdisplayable_resource_id%5D=2360&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=2360&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1260734&secure%5Bresource_id%5D=7&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-resource-management%3Fpage%3D4&secure%5Btoken%5D=63a036a7a5edf9338ef2eca9287d3f2c3900b5fbb54029df5520dfb391af7f04&secure%5Burl%5D=https%3A%2F%2Fwww.sap.com%2Fdocuments%2F2025%2F11%2Ff210ddf6-2b7f-0010-bca6-c68f7e60039b.html%3Fcampaigncode%3DCRM-YJ25-BTP-408474%26source%3DBUILD-click-campaign-G2&secure%5Burl_type%5D=custom_url)

### [Mtivity](https://www.g2.com/products/mtivity/reviews)

Mtivity is a world leading print procurement software company, providing workflow automation for companies buying and managing print. The solution is delivered on a SaaS (Software as a Service۪) platform and allows print professionals to manage and optimise all processes, from origination through to production and fulfillment. In addition to our Print Procurement and Production Management module, our platform consists of those other key components of the Marketing Supply Chain, including: Campaign planning and budgeting Image creation, studio and creative management Collaborative Proofing Fully featured Catalogue and Order Fulfillment Output Management including Web to Print Management Information and Financial Reporting

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Mtivity?

- **Quality of Support:** 10.0/10 (Category avg: 9.2/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Mtivity?

- **Seller:** [Mtivity](https://www.g2.com/sellers/mtivity)
- **Year Founded:** 2001
- **HQ Location:** United Kingdom of Great Britain
- **Twitter:** @Mtivity  
167 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=314f32c246e8d9e113c3f96d44c277ae5e4546bb6bd116e00d4630fc8ae51b16&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmtivity&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®
- **Phone:** 1 (585) 789 0049

#### Who Uses This Product?

- **Company Size:** 200% Medium, 100% Large

#### What Are Recent G2 Reviews of Mtivity?

**["positive review "](https://www.g2.com/survey_responses/mtivity-review-158898)**

**Rating:** 4.5/5.0 stars

_— Verified User in Hospitality_

[Read full review](https://www.g2.com/survey_responses/mtivity-review-158898)

#### What Are G2 Users Discussing About Mtivity?

- [What is Mtivity used for?](https://www.g2.com/discussions/what-is-mtivity-used-for)

### [Ontrack Workflow](https://www.g2.com/products/ontrack-workflow/reviews)

Ontrack Workflow's cloud-based Brand Asset Management and Sending Platform streamlines the way organizations distribute marketing & sales assets while maintaining brand integrity. Starting with a custom branded portal, users can access, personalize, and send assets based on rules set by the organization. Ontrack’s automated sending platform is a powerful way to send impactful, personalized direct mail like gifts, kits, notes, collateral & more. Ontrack will store, pick, pack & send all sorts of items for businesses. Ontrack Workflow is an affordable solution, with quick setup and big capabilities. Sign up for a Free Demo!

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Ontrack Workflow?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Quality of Support:** 10.0/10 (Category avg: 9.2/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Ontrack Workflow?

- **Seller:** [OnTrack Workflow](https://www.g2.com/sellers/ontrack-workflow)
- **Year Founded:** 2007
- **HQ Location:** Marietta, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aec41c7d901ddd3281c0d87d5e203e613f147f76d1a1c9fead75784aa46fc4cc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fontrack-workflow%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Ontrack Workflow?

**["Ontrack is a great marketing tool!"](https://www.g2.com/survey_responses/ontrack-workflow-review-7936551)**

**Rating:** 4.0/5.0 stars

_— Angie V._

[Read full review](https://www.g2.com/survey_responses/ontrack-workflow-review-7936551)

### [Pulse Planner](https://www.g2.com/products/pulse-planner/reviews)

Pulse Planner is an AI-powered MMM planning and optimization platform that closes the gap between marketing mix model outputs and real budget decisions. Most teams lose weeks between receiving MMM results and acting on them — rebuilding scenarios in spreadsheets, translating model outputs into planning formats, and running sensitivity analyses by hand. Pulse Planner eliminates that translation layer entirely. Connecting directly to MMM model outputs and live data pipelines, Pulse Planner turns econometric models into a hands-on planning engine. Spend reallocation, outcome simulation, and scenario comparison happen in real time — across markets, brands, and channels — so teams are always working with current information, not last quarter's numbers. Key capabilities: - Real-time scenario planning: test what-if strategies on the fly and compare outcomes across spend configurations - Budget optimization: identify highest-ROI channels, account for diminishing returns, and reallocate spend dynamically - Multi-brand, multi-market: handles complex portfolios with granular channel structures and real-world media flighting - Live data connection: feeds directly from MMM model outputs and data pipelines — always current, never stale Spend constraints: apply total and campaign-level constraints that reflect real-world media buying realities Cloud-based: no installation required, accessible from day one, globally distributed teams supported Real-time replanning: reforecast mid-campaign as conditions change, without rebuilding from scratch Pulse Planner is designed for marketing performance leads, media planning teams, and the analytics leads who support them. It is available as a standalone planning tool and as the planning module within PulseQED, ScanmarQED's integrated marketing analytics platform. A recent ScanmarQED study found that strong measurement techniques, operationalized at planning speed, increased marketing ROI by up to 30%.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Pulse Planner?

- **Quality of Support:** 10.0/10 (Category avg: 9.2/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Pulse Planner?

- **Seller:** [ScanmarQED](https://www.g2.com/sellers/scanmarqed)
- **Year Founded:** 1995
- **HQ Location:** Houten, Utrecht
- **Twitter:** @ScanmarQED  
37 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=da5862297b994878ff1c20a7e82839414fd20f565b6199d6c13f5502f41d9da3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fscanmarqed%2F&secure%5Burl_type%5D=linkedin_company_website)  
52 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Do G2 Reviewers Say About Pulse Planner?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **efficiency** of Pulse Planner, which streamlines portfolio management and enhances risk management accuracy.
- Users value the **comprehensive analysis tools** of Pulse Planner for effective portfolio and risk management.

##### Cons

- Users find the **learning curve steep** , as the interface can be overwhelming for beginners despite its rich features.
- Users find the **overwhelming interface** of Pulse Planner challenging, particularly for those new to the tool.
- Users find the **overwhelming features** of Pulse Planner challenging, especially beginners, leading to a cluttered interface experience.

#### What Are Recent G2 Reviews of Pulse Planner?

**["“Optimizing Potential : A Review of PortfolioqQED”"](https://www.g2.com/survey_responses/pulse-planner-review-10769072)**

**Rating:** 4.0/5.0 stars

_— Jigna K._

[Read full review](https://www.g2.com/survey_responses/pulse-planner-review-10769072)

### [RevBase](https://www.g2.com/products/revbase/reviews)

RevBase, the proven leader in Marketing Asset Management systems, is theonly software-as-a-service solution that lets you manage and interact with all of your digital, physical and customizable marketing assets across the enterprise\_easily and affordably. Whatever you need to do with your marketing and sales materials organize, download, share, email, fulfill, track, measure, or more RevBase helps you do it quickly and efficiently. The bottom line is you provide more marketing with less frustration, reduce waste, maintain brand consistency, and have visibility into your actual marketing costs.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate RevBase?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Quality of Support:** 8.3/10 (Category avg: 9.2/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind RevBase?

- **Seller:** [Longwood Software](https://www.g2.com/sellers/longwood-software)
- **Year Founded:** 1997
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®
- **Phone:** 800-711-8524

#### Who Uses This Product?

- **Company Size:** 100% Medium, 100% Small

#### What Are Recent G2 Reviews of RevBase?

**["Product master for marketing"](https://www.g2.com/survey_responses/revbase-review-57068)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/revbase-review-57068)

#### What Are G2 Users Discussing About RevBase?

- [What is RevBase used for?](https://www.g2.com/discussions/what-is-revbase-used-for)

### [Solution Dynamics](https://www.g2.com/products/solution-dynamics/reviews)

Solution Dynamics is a marketing automation software that enables companies to improve speed of workflow and accuracy of the outcome for critical functions such as communications, marketing, publishing, production, printing and document/image management.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Solution Dynamics?

- **Quality of Support:** 10.0/10 (Category avg: 9.2/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Solution Dynamics?

- **Seller:** [Solution Dynamics](https://www.g2.com/sellers/solution-dynamics)
- **Year Founded:** 1996
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=706c52fd7bf788117539854865baed139fc49fb1776e7ff09a2903a32dd1b5d8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsolution-dynamics-ltd%2F&secure%5Burl_type%5D=linkedin_company_website)  
63 employees on LinkedIn®
- **Ownership:** NZX: SDL

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Solution Dynamics?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **tailored automation solutions** that effectively meet their specific business needs for improved efficiency.
- Users appreciate the **tailored AI technology** provided by Solution Dynamics, enhancing their unique business processes effectively.
- Users value the **tailored automation solutions** from Solution Dynamics, enhancing efficiency for SMEs and enterprises alike.
- Users value the **customizability** of Solution Dynamics, which adapts software tools to meet unique business requirements.
- Users value the **customized integration capabilities** of Solution Dynamics, enhancing their business processes effectively.

##### Cons

- Users highlight **potential delays** in support, especially when multiple large-scale projects are being managed at once.
- Users express concern over **poor customer support** , citing delays and insufficient resources for enterprise-level projects.
- Users express concern about **resource management limitations** for large-scale deployments, impacting support and efficiency.

#### What Are Recent G2 Reviews of Solution Dynamics?

**["An Honest Assessment of Their Business & Tech Offerings"](https://www.g2.com/survey_responses/solution-dynamics-review-11144221)**

**Rating:** 5.0/5.0 stars

_— Ashutosh P._

[Read full review](https://www.g2.com/survey_responses/solution-dynamics-review-11144221)

### [Suttle-Straus](https://www.g2.com/products/suttle-straus-suttle-straus/reviews)

S4 Marketing Resource Center is a brand management software that combines intuitive e-commerce software with superior in-house printing to deliver quality, scalable solutions to companies with distributed marketing needs.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Suttle-Straus?

- **Quality of Support:** 8.3/10 (Category avg: 9.2/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Suttle-Straus?

- **Seller:** [SuttleStraus](https://www.g2.com/sellers/suttlestraus)
- **Year Founded:** 1910
- **HQ Location:** Waunakee, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0d80c3cbfc746501de2dc8cbc31b27603325d514f0f81dd67f7f8f1a0deb8fce&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsuttle-straus%2F&secure%5Burl_type%5D=linkedin_company_website)  
101 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Suttle-Straus?

**["Its been a creative and yet productive experience."](https://www.g2.com/survey_responses/suttle-straus-review-9932502)**

**Rating:** 4.5/5.0 stars

_— Shaik Faisal A._

[Read full review](https://www.g2.com/survey_responses/suttle-straus-review-9932502)

### [TrueNorth](https://www.g2.com/products/venture-harbour-ltd-truenorth/reviews)

TrueNorth is a Marketing OS that helps marketing teams move faster and stay aligned by centralising their marketing management and analytics in one place, not all over the place.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind TrueNorth?

- **Seller:** [Venture Harbour Ltd.](https://www.g2.com/sellers/venture-harbour-ltd)
- **Year Founded:** 2012
- **HQ Location:** Oxford, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3c87665a46e0d8d279fac7371965736f1b1909e190b1a5b39d76c65238728580&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fventure-harbour&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of TrueNorth?

**["Great way to track leads!"](https://www.g2.com/survey_responses/truenorth-review-5107802)**

**Rating:** 4.5/5.0 stars

_— Kira C._

[Read full review](https://www.g2.com/survey_responses/truenorth-review-5107802)

### [Aprix Marketing Manager](https://www.g2.com/products/aprix-marketing-manager/reviews)

Aprix Marketing Manager is a marketing automation software that allows users to create and manage marketing campaigns, project, and trade shows online.

#### Who Is the Company Behind Aprix Marketing Manager?

- **Seller:** [Aprix Solutions](https://www.g2.com/sellers/aprix-solutions)
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=921812bc00c3d6ee325b77c35d8cbab74fea4ccf2d35070e2731458a05403b4e&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faprix-solutions&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [B2B Planr](https://www.g2.com/products/b2b-planr/reviews)

B2B Planr is a simple planning tool built for B2B marketing professionals working in small to mid-sized companies. It helps marketers create, organize, and manage their strategies, activities, budgets, and results—all in one place. B2B Planr removes the clutter of static spreadsheets and general-purpose project management tools. It makes it easier to build and share your marketing plan, stay focused on what matters, and report on performance with ease.

#### Who Is the Company Behind B2B Planr?

- **Seller:** [Tayona Digital](https://www.g2.com/sellers/tayona-digital)
- **HQ Location:** Bloxham, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9ffb7eaa9b0031806d9063b6826fabc673611fa4bd9b13871097c65a71b5f51d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftayona-digital&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Banjo](https://www.g2.com/products/banjo/reviews)

Banjo is a SaaS tool designed to automate the production of print, packaging and other physical brand experiences. Banjo’s API simplifies integration into major CRM and marketing automation platforms, and the creation of personalized or relevant deliverables. Whether you want to automatically trigger direct mail right from your CRM or manage your data-driven print logistics at scale, Banjo makes the process easier and more efficient.

**Average Rating:** 4.0/5.0

**Total Reviews:** 5

#### How Do G2 Users Rate Banjo?

- **Quality of Support:** 7.5/10 (Category avg: 9.2/10)
- **Ease of Use:** 9.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Banjo?

- **Seller:** [More Vang](https://www.g2.com/sellers/more-vang)
- **Year Founded:** 1979
- **HQ Location:** Alexandria, US
- **Twitter:** @\_morevang  
231 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d3745a928c90dc7a776628766bdf068364cefdd960ee4b115798ed11ac55c486&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmorevang&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 80% Small, 20% Medium

#### What Are Recent G2 Reviews of Banjo?

**["It Very good and easy to use"](https://www.g2.com/survey_responses/banjo-review-9680235)**

**Rating:** 5.0/5.0 stars

_— Rajiv R._

[Read full review](https://www.g2.com/survey_responses/banjo-review-9680235)

**["Banjo is the perfect solution for our business!!"](https://www.g2.com/survey_responses/banjo-review-7142077)**

**Rating:** 5.0/5.0 stars

_— Lee C._

[Read full review](https://www.g2.com/survey_responses/banjo-review-7142077)

### [Beckon](https://www.g2.com/products/beckon/reviews)

Beckon is The Source of Truth for Marketing™—enterprise software that delivers clean, trusted data and real-time marketing intelligence for agile decisions at the speed and scale of modern marketing. The first platform to combine data best practices with marketing best practices, Beckon provides automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to bring order to messy data, see what’s working across it all, spend wisely, maximize ROI, and tell the story of marketing’s impact on the business.

**Average Rating:** 2.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Beckon?

- **Has the product been a good partner in doing business?:** 5.0/10 (Category avg: 9.0/10)
- **Quality of Support:** 5.0/10 (Category avg: 9.2/10)
- **Ease of Admin:** 3.3/10 (Category avg: 8.6/10)
- **Ease of Use:** 2.5/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Beckon?

- **Seller:** [Beckon](https://www.g2.com/sellers/beckon)
- **Year Founded:** 2011
- **HQ Location:** San Mateo, US
- **Twitter:** @BeckonInc  
799 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8bd0b3ea8b986bdc4ddd51c7c3d225a27a18796fd8bf8b3048dc1307ff20bd5d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbeckon-inc-&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Beckon?

**["Beckon UI and Back-end Capabilities"](https://www.g2.com/survey_responses/beckon-review-617234)**

**Rating:** 4.0/5.0 stars

_— Kristen S._

[Read full review](https://www.g2.com/survey_responses/beckon-review-617234)

#### What Are G2 Users Discussing About Beckon?

- [What is Beckon used for?](https://www.g2.com/discussions/what-is-beckon-used-for)

### [BeTheBrand](https://www.g2.com/products/bethebrand/reviews)

bethebrand has been at the forefront of Digital Asset Management (DAM) systems that streamline the, approval and delivery of marketing campaigns and key assets since 2005. It is the preferred system for over 20,000 marketing professionals, driving in excess of 250,000 workflows: Easy - Instant access to your marketing assets, Efficient - Streamlined workflows to maximise marketing performance Effective - Strong compliance procedures Engaged - Creating great customer outcomes

#### Who Is the Company Behind BeTheBrand?

- **Seller:** [Be the Brand Experience](https://www.g2.com/sellers/be-the-brand-experience)
- **Year Founded:** 2003
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0974c81bb5f2f6a463b7ad9df8f0b8e34bfd2bd8c5f3ae64ca58adf10c93c6da&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbe-the-brand-experience&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are BeTheBrand's Pros and Cons?

##### Pros

- Marketing Tools (1 reviews)

### [BrandShare](https://www.g2.com/products/brandshare/reviews)

Brand-created Promotions are made available for local Retailer use. Retailers can align their digital marketing with Brand messaging.

#### Who Is the Company Behind BrandShare?

- **Seller:** [Lynkem](https://www.g2.com/sellers/lynkem)
- **Year Founded:** 2016
- **HQ Location:** Richmond, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=790a696d3604661feb2c7f04b3fdd79af1571ba171d972b08897ed1bed4774f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flynkem&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [BrandSystems Marcom Manager](https://www.g2.com/products/brandsystems-marcom-manager/reviews)

Plan, budget, collaborate, generate reports and media files, manage work flows and proofs. BrandSystems Marcom Manager is configured to your company's specific needs and languages, and is access based, to offer each of your users a work space that is easy to understand, and easy to use.

#### Who Is the Company Behind BrandSystems Marcom Manager?

- **Seller:** [BrandSystems](https://www.g2.com/sellers/brandsystems)
- **Year Founded:** 1999
- **HQ Location:** Port Melbourne, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=171598570c1bd2d07fb17befd43362b39c9efbcb235d87d3bdcc1b4871dd9283&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrandsystems%2F&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

### [Budgee](https://www.g2.com/products/budgee/reviews)

Budgee is a budget planning and management software solution designed specifically for marketing teams. It helps users to centralize their budget planning, connect plans to actual spending from accounting systems, and automate the reconciliation process. The platform is intended for marketing professionals—including CMOs, department heads, and campaign managers—as well as the finance teams who collaborate with them. It addresses the common workflow disconnection where budget plans are managed in static spreadsheets while actual expenditures are recorded in separate accounting systems. This gap often results in a lack of real-time visibility, leading to time-consuming manual reconciliation, surprise overspending, and an inability to reallocate underutilized funds effectively. Budgee functions by providing a collaborative, multi-view planning module. It then connects directly to accounting software like QuickBooks and Xero to automatically import actual transactions. Users can then categorize and assign this spending data against the planned budget items, providing a real-time, "budget vs. actual" comparison for the entire organization. Key features and value propositions include: Provides a centralized planning module with an AI-assisted spreadsheet importer that helps users quickly migrate and set up their existing budgets, replacing static spreadsheet workflows. Integrates with accounting systems, including QuickBooks and Xero, to automatically import actual spending data and vendor information for reconciliation. Features a transaction management system where users can reconcile imported expenses against their corresponding budget line items, either manually or with AI-powered rules. Includes a real-time dashboard and reporting tools that visualize key metrics such as "Planned vs. Actual," "Remaining Budget," and "Budget Utilization." Offers an automation engine for creating intelligent alerts that notify users when spending approaches or exceeds pre-set budget thresholds.

#### Who Is the Company Behind Budgee?

- **Seller:** [Budgee](https://www.g2.com/sellers/budgee)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fb34e681675c1f9e3118465a34e84771b7e21dd7a266bdef6c4bb0d32051d2a2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbudgee-platform%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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[Browse Marketing Resource Management Themes](/categories/marketing-resource-management/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Marketing resource management software helps marketers manage their marketing assets and better plan and budget for marketing initiatives. Marketing resource management software can be a key component of a company’s marketing operations strategy, as the software can help to define marketing plans, collect and share marketing assets, execute on campaigns, and track marketing assets. This provides marketers a single unified system for all marketing material, which in turn ensures consistency of branding and messaging. It also enables marketers to create workflows and processes to streamline marketing operations. Marketing resource management products are often used in conjunction with other marketing software such as [marketing automation software](https://www.g2.com/categories/marketing-automation), [email marketing software](https://www.g2.com/categories/email-marketing), and [marketing analytics software](https://www.g2.com/categories/marketing-analytics), and are also commonly integrated with [CRM software](https://www.g2.com/categories/crm). Marketing resource management platforms may also integrate with broader [digital asset management software](https://www.g2.com/categories/digital-asset-management).

To qualify for inclusion in the Marketing Resource Management category, a product must:

- Serve as a single hub for marketing assets across multiple channels such as print, social, email, direct mail, or display ads
- Manage marketing department budgets and offer features for budget and campaign planning
- Track and report on marketing assets
- Integrate with third-party marketing tools to execute marketing campaigns or offer proprietary execution features within the platform

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