# Best Marketing Automation Software - Page 18

## How Many Marketing Automation Software Products Does G2 Track?

**Total Products under this Category:** 509

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Marketing Automation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 93,000+ Authentic Reviews
- 509+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Automation Software
 ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=1934&focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=88175&focus%5B%5D=22329&focus%5B%5D=18316&focus%5B%5D=3644)

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Attentive, Klaviyo, Customer.io, and Omnisend.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=klaviyo&focus%5B%5D=customer-io&focus%5B%5D=omnisend)

**Sponsored**

### Marketing Automation Corp

Marketing Automation Corp. (MAC) has proudly served the global market with marketing automation and CRM services for over 15 years. We’ve served 1,250+ clients over the years across verticals, from start-ups to global enterprises. Our team consists of certified experts in all the best marketing automation & CRM platforms out there, including Marketo, HubSpot, Salesforce CRM, Salesforce Pardot, Salesforce Marketing Cloud, and Eloqua. We offer end-to-end support, marketing strategy, design, web development, CRM services, analytics, and more. MAC prides itself on client attentiveness, responsive turn-arounds, and strong commitment to client success. Our flexible billing options gives you the option to choose from set-scope projects, hourly rates, or long-term retainers. When you choose us, you get direct access to our Toronto-based team of certified experts. We’ll take the time to understand your business and integrate seamlessly with your team to take projects from strategy to execution. Ready to transform your marketing automation strategy? Let's talk!

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-06T15%3A48%3A19Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=102916&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%3Foffset%3D180%26page%3D18&secure%5Btoken%5D=84a0d2873e1e4190a1d4379d7d19bbc9c1f75412ba7751f3055399704173d36a&secure%5Burl%5D=https%3A%2F%2Fmarketing-automation.ca%2F&secure%5Burl_type%5D=company_website)

### [SimplyBoost](https://www.g2.com/products/simplyboost/reviews)

SimplyBoost is an AI-powered customer engagement and lead automation platform that helps businesses capture, qualify, and manage customer enquiries more efficiently. It enables organizations to automate conversations through their website and Instagram, ensuring potential customers receive instant responses while reducing manual workload. The platform helps businesses convert website visitors and social media interactions into qualified leads by engaging prospects in real time, collecting relevant information, and delivering lead details directly to the team. With a simple setup process, businesses can create and deploy their AI agent within minutes without requiring technical expertise. SimplyBoost provides centralized lead management, conversation tracking, and automation tools that help teams stay organized and respond faster to customer enquiries. By automating repetitive interactions and identifying genuinely interested prospects, businesses can improve customer experience, increase conversions, and ensure that no valuable lead is missed. Whether you're a startup, small business, or enterprise, SimplyBoost helps streamline customer communication, generate qualified leads, and provide better customer support at scale.

**Average Rating:** 4.8/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate SimplyBoost?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)

#### Who Is the Company Behind SimplyBoost?

- **Seller:** [SimplyBoost](https://www.g2.com/sellers/simplyboost)
- **Year Founded:** 2024
- **HQ Location:** Amsterdam, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=231db80f3f5276bca22d406e73b1a9d444b230fbe7f8d615804689e8809ff010&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsimplyboost&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of SimplyBoost?

**["A reliable chatbot for my personal brand"](https://www.g2.com/survey_responses/simplyboost-review-13087805)**

**Rating:** 5.0/5.0 stars

_— Alphonsa J._

[Read full review](https://www.g2.com/survey_responses/simplyboost-review-13087805)

**["SimplyBoost: 24/7 AI Chatbot That Automates Support and Captures Leads"](https://www.g2.com/survey_responses/simplyboost-review-13076597)**

**Rating:** 5.0/5.0 stars

_— Roshan L._

[Read full review](https://www.g2.com/survey_responses/simplyboost-review-13076597)

### [SmartMessage](https://www.g2.com/products/smartmessage/reviews)

SmartMessage is an all-in-one marketing platform that empowers businesses to create highly personalized and engaging customer experiences across multiple channels. With SmartMessage's robust suite of tools, marketers can seamlessly orchestrate marketing campaigns, manage customer data, automate customer journeys, build AI-powered chatbots, and secure customer interactions through OTPs. Why Choose SmartMessage? Omnichannel Excellence: SmartMessage enables businesses to deliver consistent and tailored messaging through email, SMS, push notifications, and chatbot channels. This ensures that customers receive a cohesive and personalized experience, leading to higher engagement and conversion rates. Audience Management: SmartMessage's Audience Manager allows businesses to collect, store, and unify customer data into a single profile. This unified view enables detailed customer segmentation, ensuring that the right message reaches the right audience. Marketing Automation: The platform streamlines marketing automation, enhancing optimization and productivity. Marketers can automate customer journeys and leverage data-driven insights to make informed decisions, resulting in more effective campaigns. Security: SmartMessage's OTP Manager ensures the security of customer interactions by enabling the sending of OTPs (One-Time Passwords) for authentication and verification. SmartMessage in Numbers: 17+ Years of Industry Experience 100+ Employees Presence in 3 Continents Operating in 20+ Countries Trusted by 500+ Customers Globally Trusted by Industry Leaders: SmartMessage is the platform of choice for authorities, industry leaders, and top marketers. The platform's excellence has been recognized by organizations like Deloitte, EBA, and The International Business Awards.

**Average Rating:** 3.9/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate SmartMessage?

- **Has the product been a good partner in doing business?:** 5.8/10 (Category avg: 9.0/10)
- **Customization :** 10.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind SmartMessage?

- **Seller:** [SmartMessage](https://www.g2.com/sellers/smartmessage)
- **Year Founded:** 2005
- **HQ Location:** İstanbul , TR
- **Twitter:** @smart\_message  
591 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c61b9ca5a9302c7b5b8ee9faf4e3200561d0df1691fef1fdffd707afa106be2b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsmartmessage%2F&secure%5Burl_type%5D=linkedin_company_website)  
91 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 25% Medium

#### What Are Recent G2 Reviews of SmartMessage?

**["Smartmessage"](https://www.g2.com/survey_responses/smartmessage-review-9677879)**

**Rating:** 5.0/5.0 stars

_— Verified User in Consulting_

[Read full review](https://www.g2.com/survey_responses/smartmessage-review-9677879)

**["Personalize Marketing Enhances Our Omnichannel Marketing"](https://www.g2.com/survey_responses/smartmessage-review-8758702)**

**Rating:** 5.0/5.0 stars

_— Buse K._

[Read full review](https://www.g2.com/survey_responses/smartmessage-review-8758702)

### [Spectrm](https://www.g2.com/products/spectrm/reviews)

Spectrm is the leading conversational marketing platform for consumer brands to instantly engage their audience on the world's largest messaging channels. Marketers use Spectrm to design custom chatbots and connect them to their paid and organic growth channels. Spectrm's best in class chatbot analytics, marketing automation tools and conversational AI make it easy for you to personalize customer experiences at scale and optimize your chatbot marketing funnel. No coding required. Spectrm is used to optimize paid acquisition marketing by instantly connecting audiences to bots from Facebook and Instagram ads using click to Messenger campaigns. Organic social teams automate their Instagram messaging and Facebook page inbox using Spectrm's conversational AI. Growth teams connect their bots to conversational display ads in Google DV360 using Spectrm and AdLingo. Integrations with Google Business Messages enable consumers to discover marketing chatbots built with Spectrm via organic Google search, paid search campaigns, Google maps and more. Your audience wants to message your brand and learn more before they buy. With Spectrm, you can automate one to one conversations with customers on the websites and apps where they spend all their time online. Accelerate purchase decisions by engaging customers in their moment of need. Use declared data customers share in chat to personalize recommendations in real-time. Reduce your dependence on third party data and tracking technologies to understand what your customer wants.

**Average Rating:** 4.6/5.0

**Total Reviews:** 46

#### How Do G2 Users Rate Spectrm?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Customization :** 7.8/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Spectrm?

- **Seller:** [Spectrm Ltd.](https://www.g2.com/sellers/spectrm-ltd)
- **Year Founded:** 2016
- **HQ Location:** Berlin, Berlin
- **Twitter:** @Spectrm\_  
420 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b415ba786ffd73f64bc1d19ed4fa32ba1bd654039b2408de1849747bbcaa5b12&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10595881%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Automotive, Marketing and Advertising
- **Company Size:** 43% Medium, 30% Large

#### What Are Recent G2 Reviews of Spectrm?

**["Proactive support & great product!"](https://www.g2.com/survey_responses/spectrm-review-6964630)**

**Rating:** 4.0/5.0 stars

_— Xeniya K._

[Read full review](https://www.g2.com/survey_responses/spectrm-review-6964630)

**["First time use of a marketing chatbot"](https://www.g2.com/survey_responses/spectrm-review-7059604)**

**Rating:** 4.0/5.0 stars

_— Sophie T._

[Read full review](https://www.g2.com/survey_responses/spectrm-review-7059604)

#### What Are G2 Users Discussing About Spectrm?

- [What is procore used for?](https://www.g2.com/discussions/spectrm-what-is-procore-used-for)
- [What is viewpoint1?](https://www.g2.com/discussions/spectrm-what-is-viewpoint1)
- [What is Dexter Chaney spectrum?](https://www.g2.com/discussions/spectrm-what-is-dexter-chaney-spectrum)
- [What does Spectrum software do?](https://www.g2.com/discussions/spectrm-what-does-spectrum-software-do)

### [XMPie](https://www.g2.com/products/xmpie/reviews)

XMPie is a powerful marketing platform for delivering 1:1 omnichannel communications across print and digital media channels that are personally relevant and creatively engaging. We help our clients leverage their data to deliver a consistent brand experience across touchpoints to build trust and loyalty over the entire customer lifecycle. Our solutions cover three applications – Media Personalization, Web-to-Print and Marketing Automation – all united through a common technology foundation. With a strong tradition of innovation and expertise, XMPie focuses on helping service providers stay ahead of the curve in the constantly evolving world of print and digital communications.

**Average Rating:** 4.0/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate XMPie?

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.0/10)
- **Customization :** 6.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 6.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 5.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind XMPie?

- **Seller:** [Xerox](https://www.g2.com/sellers/xerox)
- **Year Founded:** 1906
- **HQ Location:** Norwalk, CT
- **Twitter:** @Xerox  
151,437 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f52b24e034ecb1e4a70ce3a7e04d340d976f20def27a01425d0cf0b688389782&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1373%2F&secure%5Burl_type%5D=linkedin_company_website)  
47,068 employees on LinkedIn®
- **Ownership:** NYSE:XRX

#### Who Uses This Product?

- **Company Size:** 50% Small, 33% Medium

#### What Are Recent G2 Reviews of XMPie?

**["A good company to use for email campaigns"](https://www.g2.com/survey_responses/xmpie-review-4796790)**

**Rating:** 4.0/5.0 stars

_— Victoria H._

[Read full review](https://www.g2.com/survey_responses/xmpie-review-4796790)

**["Best Web To Print Service Out There"](https://www.g2.com/survey_responses/xmpie-review-1266449)**

**Rating:** 5.0/5.0 stars

_— Adam B._

[Read full review](https://www.g2.com/survey_responses/xmpie-review-1266449)

#### What Are G2 Users Discussing About XMPie?

- [Does xerox own XMPie?](https://www.g2.com/discussions/does-xerox-own-xmpie)
- [What is Xerox XMPie?](https://www.g2.com/discussions/what-is-xerox-xmpie)
- [What does XMPie stand for?](https://www.g2.com/discussions/what-does-xmpie-stand-for)
- [What is XMPie advantage?](https://www.g2.com/discussions/what-is-xmpie-advantage)

### [Adlarion](https://www.g2.com/products/adlarion/reviews)

Adlarion helps small businesses get more customers without needing marketing knowledge, expensive agencies, or hours of extra work. It makes it easier to advertise on Google and Facebook, improve visibility in AI search tools like ChatGPT, and understand what is working in clear, simple language so business owners can focus on running their business and growing it.

**Average Rating:** 4.7/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Adlarion?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Adlarion?

- **Seller:** [Adlarion](https://www.g2.com/sellers/adlarion)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d888f6292906351e85091143de7e5a186b9ed4b629382832ace249726b2d9187&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadserea-de%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Adlarion?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Adlarion, appreciating how it saves time when running campaigns.
- Users love the **easy creation** of Adlarion, which effectively saves time and produces appealing ads.
- Users appreciate the **time efficiency** of Adlarion, streamlining campaign management and ad creation effortlessly.

#### What Are Recent G2 Reviews of Adlarion?

**["Adlarion Transformed Our Advertising with an Easy, Efficient, User-Friendly Experience"](https://www.g2.com/survey_responses/adlarion-review-12694053)**

**Rating:** 5.0/5.0 stars

_— Katie N._

[Read full review](https://www.g2.com/survey_responses/adlarion-review-12694053)

**["Effortless Ad Management with Rapid Support"](https://www.g2.com/survey_responses/adlarion-review-12761585)**

**Rating:** 5.0/5.0 stars

_— Hashim ._

[Read full review](https://www.g2.com/survey_responses/adlarion-review-12761585)

### [BizConnector](https://www.g2.com/products/bizconnector/reviews)

BizConnector offers marketing and workflow automation solutions to small businesses.

**Average Rating:** 4.0/5.0

**Total Reviews:** 3

#### Who Is the Company Behind BizConnector?

- **Seller:** [BizConnector](https://www.g2.com/sellers/bizconnector)
- **Year Founded:** 2000
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 33% Small, 33% Large

#### What Are Recent G2 Reviews of BizConnector?

**["The greatest thing about BizConnector is their customer support."](https://www.g2.com/survey_responses/bizconnector-review-5083326)**

**Rating:** 4.5/5.0 stars

_— Saksham G._

[Read full review](https://www.g2.com/survey_responses/bizconnector-review-5083326)

**["Good for Salesforce Automation"](https://www.g2.com/survey_responses/bizconnector-review-5191397)**

**Rating:** 4.5/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/bizconnector-review-5191397)

#### What Are G2 Users Discussing About BizConnector?

- [What is BizConnector used for?](https://www.g2.com/discussions/what-is-bizconnector-used-for)

### [BriefYourMarket.com](https://www.g2.com/products/briefyourmarket-com/reviews)

All in one marketing communication. Email marketing, SMS and mobile marketing, direct mail marketing and the ability to send letters digitally. An intuitive drag and drop UI with the ability to split test, test for devices and manage users, credit and invoices. Emails, email newsletters and surveys are all UNLIMITED in volume and can be set to send automatically based on clicks on links, opens or activity in your CRM system.

**Average Rating:** 4.8/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate BriefYourMarket.com?

- **Customization :** 6.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 6.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 5.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind BriefYourMarket.com?

- **Seller:** [BriefYourMarket](https://www.g2.com/sellers/briefyourmarket)
- **Year Founded:** 2008
- **HQ Location:** Little Eaton, GB
- **Twitter:** @BriefYourMarket  
2,975 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e4554d2899ca643aeb5ac8b5cfca9f0615a94b54c0dc8372dad5da3f1aa0b819&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbriefyourmarket&secure%5Burl_type%5D=linkedin_company_website)  
44 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Medium

#### What Are Recent G2 Reviews of BriefYourMarket.com?

**["Automations are the key!"](https://www.g2.com/survey_responses/briefyourmarket-com-review-5001606)**

**Rating:** 4.5/5.0 stars

_— Paul H._

[Read full review](https://www.g2.com/survey_responses/briefyourmarket-com-review-5001606)

**["BYM"](https://www.g2.com/survey_responses/briefyourmarket-com-review-5189518)**

**Rating:** 5.0/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/briefyourmarket-com-review-5189518)

#### What Are G2 Users Discussing About BriefYourMarket.com?

- [What is BriefYourMarket.com used for?](https://www.g2.com/discussions/what-is-briefyourmarket-com-used-for)

### [Chainlink Marketing Platform](https://www.g2.com/products/chainlink-relationship-marketing-chainlink-marketing-platform/reviews)

The Chainlink Marketing Platform's Email Marketing solution empowers businesses to build personalized, automated, and dynamic email campaigns that foster long-term customer relationships and drive engagement. By leveraging the Chainlink Data Warehouse, marketers can observe every interaction across multiple channels—email, web, mobile, and direct mail—enabling the creation of tailored 1:1 messaging that aligns with individual profiles, demographics, and behaviors. This approach ensures that each customer receives content that resonates with their unique preferences, enhancing the overall effectiveness of email marketing efforts. Key Features and Functionality: - Drag-and-Drop Email Builder: Craft interactive and dynamic emails effortlessly using intuitive tools, allowing for the creation of personalized messages without the need for technical expertise. - Advanced Automation: Develop automated workflows that trigger emails based on specific customer actions or inactions, ensuring timely and relevant communication throughout the customer journey. - Dynamic Personalization: Utilize deep customer insights to deliver content that adapts to individual behaviors and preferences, making each email feel uniquely tailored. - A/B Testing: Optimize email performance by testing different subject lines, content variations, and calls-to-action, enabling continuous improvement based on real-time feedback. - Comprehensive Analytics: Monitor and analyze email campaign performance to gain valuable insights, allowing for data-driven decisions that enhance future marketing strategies. Primary Value and Solutions Provided: The Chainlink Marketing Platform's Email Marketing solution addresses the challenge of standing out in crowded inboxes by enabling businesses to engage customers on a personal level. By automating personalized email campaigns, companies can nurture leads, increase conversions, and build lasting relationships at scale. The platform's robust features streamline the email marketing process, reduce manual effort, and provide actionable insights, ultimately driving higher ROI and customer satisfaction.

**Average Rating:** 3.9/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Chainlink Marketing Platform?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Chainlink Marketing Platform?

- **Seller:** [Chainlink Relationship Marketing](https://www.g2.com/sellers/chainlink-relationship-marketing)
- **Year Founded:** 2012
- **HQ Location:** New York, NY
- **Twitter:** @ChainlinkNYC  
1,788 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c01c5cfbba23397bec66345472d8a4e38559ce720beffa1baf569d68850572c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10248565&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 55% Medium, 36% Large

#### What Do G2 Reviewers Say About Chainlink Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **high-level automation** of Chainlink Marketing Platform, which significantly streamlines tasks and improves efficiency.
- Users appreciate the **user-friendly setup** of Chainlink Marketing Platform, making it easy for newcomers to engage efficiently.
- Users value the **effective email marketing capabilities** of Chainlink, enhancing customer engagement with impactful campaigns.
- Users appreciate the **fast loading speed and user-friendly setup** of the Chainlink Marketing Platform, enhancing their overall experience.
- Users benefit from the **personalization features** of Chainlink, enhancing customer engagement through tailored email marketing campaigns.

##### Cons

- Users experience **dashboard issues** as the personalized dashboard often fails to display some metrics correctly.
- Users find the **learning curve confusing** due to the overwhelming variety of templates available for emails.
- Users find the **limited options** in the Chainlink Marketing Platform can be confusing for newcomers seeking guidance.
- Users find the **limited templates** somewhat confusing, especially when selecting the most attractive options for their emails.
- Users find the **abundance of templates** overwhelming, making it challenging to choose the most appealing options.

#### What Are Recent G2 Reviews of Chainlink Marketing Platform?

**["Fast and Reliable with Great Advertising Potential"](https://www.g2.com/survey_responses/chainlink-marketing-platform-review-11896666)**

**Rating:** 5.0/5.0 stars

_— Elkana D._

[Read full review](https://www.g2.com/survey_responses/chainlink-marketing-platform-review-11896666)

**["A platform where you get multiple features which could be customized"](https://www.g2.com/survey_responses/chainlink-marketing-platform-review-8990121)**

**Rating:** 4.0/5.0 stars

_— Aavartha B._

[Read full review](https://www.g2.com/survey_responses/chainlink-marketing-platform-review-8990121)

### [Creatio Marketing](https://www.g2.com/products/creatio-marketing/reviews)

Marketing Creatio is an AI-native, no-code omnichannel marketing automation platform, part of the broader Studio Creatio ecosystem. It empowers marketers to plan, execute, and optimize campaigns across channels—from email and ads to events & customer journeys—all within a unified environment. Marketing Creatio offers a wide range of features and capabilities: 360° Customer View – Provides full visibility into customer contacts and accounts, including their entire interaction history across channels. Lead & Campaign Management – Helps capture, score, route, engage, nurture, and convert leads through a visual campaign builder. Email, Digital Ads & Event Modules – Enables teams to design and track email campaigns, manage digital ad spend, and orchestrate both online and offline events in one place. AI-driven Tools – Supports advanced marketing with AI for audience segmentation, content and email generation, predictive lead scoring, behavioral insights, and next-best-action recommendations. Analytics & Reporting – Delivers no-code dashboards and metrics to track campaign performance, ROI, lead funnel progress, and generate real-time ad hoc reports. Composable & Integrated – Works seamlessly with Sales and Service Creatio, supports over 700 third-party add-ons, and is built on a flexible drag-and-drop platform.

**Average Rating:** 4.2/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Creatio Marketing?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Customization :** 10.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Creatio Marketing?

- **Seller:** [Creatio](https://www.g2.com/sellers/creatio)
- **Year Founded:** 2014
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @Creatio\_Global  
3,977 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b8659c9aedce2bb0b992997a4038d075e8fa99899c384b7d6b36d9fb77101d8c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcreatioglobal%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,150 employees on LinkedIn®
- **Phone:** +1 617 765 7997

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Medium

#### What Are Recent G2 Reviews of Creatio Marketing?

**["Still learning"](https://www.g2.com/survey_responses/creatio-marketing-review-4616649)**

**Rating:** 4.0/5.0 stars

_— Julia M._

[Read full review](https://www.g2.com/survey_responses/creatio-marketing-review-4616649)

**["Leading Leader"](https://www.g2.com/survey_responses/creatio-marketing-review-2947884)**

**Rating:** 4.5/5.0 stars

_— dennis m._

[Read full review](https://www.g2.com/survey_responses/creatio-marketing-review-2947884)

### [DailyStory](https://www.g2.com/products/dailystory/reviews)

DailyStory is a comprehensive, multi-channel marketing automation platform engineered to help growth-focused businesses, franchises, e-commerce brands, and agencies acquire, engage, and retain customers. By combining robust email marketing, SMS/MMS messaging, site tracking, dynamic audience segmentation, and lead capture tools into a single unified platform, DailyStory eliminates the need to stitch together fragmented marketing tools. Whether you are looking to automate post-purchase nurture sequences, run high-converting SMS campaigns, capture leads via intelligent pop-ups, or track customer journeys from first touch to conversion, DailyStory provides the infrastructure, reliability, and insights required to scale your marketing efficiently. Key Platform Capabilities 1. Multi-Channel Messaging (Email & SMS/MMS) Reach your audience on the channels they engage with most. DailyStory seamlessly integrates email and text messaging into unified campaigns and automated workflows. High-Deliverability Email Engine: Create stunning, mobile-responsive HTML emails using an intuitive drag-and-drop builder or raw HTML editor. Features include dynamic personalization tags, automated A/B testing, preview modes, and advanced deliverability tools. Two-Way & Automated SMS/MMS: Engage customers directly on their mobile devices. Send high-converting text messages, rich media (images/GIFs), and transactional updates. DailyStory includes a dedicated Inbound SMS Inbox allowing teams to monitor and respond to customer replies in real time. Unified Campaign Builder: Coordinate multi-step, multi-channel campaigns from a single dashboard. Send an email notification first, wait 24 hours, and automatically follow up via SMS if the email remains unopened. 2. Visual Workflow & Automation Engine Automate repetitive marketing tasks and create personalized, event-driven customer journeys without writing a single line of code. Drag-and-Drop Workflow Builder: Design complex behavioral automation flows triggered by real-time customer actions (e.g., form submissions, page views, purchase events, list joins, or field updates). Branching Logic & Delays: Implement conditional logic (If/Then branches) based on user behavior, contact attributes, or engagement metrics. Add relative or absolute time delays to deliver messages at optimal times. Automated Operational Actions: Beyond messaging, workflows can update contact properties, assign lead scores, add/remove tags, send internal email/SMS alerts to sales reps, and trigger external webhooks. 3. Advanced Lead Capture & On-Site Tools Turn anonymous website traffic into known, high-value leads with integrated, conversion-focused tools. Smart Pop-ups & Slide-ins: Deploy targeted lead capture forms triggered by exit intent, time-on-page, scroll depth, or specific URL paths. Embedded Web Forms & Landing Pages: Build customizable inline forms and standalone landing pages to collect contact details, survey responses, or event registrations. Dynamic Content Personalization: Swap out text, banners, or calls-to-action on your website dynamically based on who is viewing the page. 4. Dynamic Segmentation & Audience Management Deliver hyper-relevant content by segmenting your database using real-time behavioral and demographic data. Static Lists vs. Dynamic Segments: Organically organize contacts into fixed static lists or self-updating dynamic segments that automatically add or remove contacts as they meet or fail specific query conditions. Comprehensive Query Builder: Build granular audience segments based on page views, email/SMS engagement history, custom attributes, geographic location, channel preferences, or purchase frequency. List Health & Compliance: Built-in TCPA and CAN-SPAM compliance guardrails, automated unsubscribe handling, hard bounce management, and carrier opt-out tracking to protect sender reputation. 5. Multi-Location & Franchise Management Designed to support complex organization structures, agency models, and multi-location franchise brands. Parent-Child Account Architecture: Easily manage multiple brand locations, sub-accounts, or client portfolios under a single master organization account. Shared Asset Libraries: Corporate marketing teams can create and lock campaign templates, workflows, and brand assets, allowing individual local managers or franchisees to execute pre-approved campaigns effortlessly. Centralized & Location-Level Reporting: Roll up analytics across all locations for high-level executive visibility, or drill down into individual franchisee performance. 6. In-Depth Analytics, Attribution & Reporting Understand exactly which campaigns, channels, and touchpoints are driving revenue and customer acquisition. Real-Time Performance Dashboards: Track message volume, open rates, click-through rates (CTR), click-to-open rates (CTOR), bounce rates, and unsubscribes across email and SMS. Revenue & Goal Attribution: Measure the exact dollar value generated by individual campaigns and workflows by connecting DailyStory to your e-commerce platform or CRM. Daily Digest Reports: Receive automated daily email summaries highlighting top-performing campaigns, audience growth, inbound customer messages, and system health alerts. 7. Developer-Friendly API & Seamless Integrations DailyStory is built with openness and extensibility at its core, allowing technical teams to integrate marketing automation deeply into their existing stack. Robust REST API & Webhooks: Programmatically sync contacts, trigger workflows, post activity logs, and consume real-time event webhooks. Pre-Built CRM & Platform Integrations: Connect natively with popular tools like Shopify, WooCommerce, Salesforce, Hubspot, Zapier, and industry-specific CRMs. Dedicated IP Routing: Enterprise plans support dedicated IP addresses and custom sending domain configurations for maximum deliverability control. Why Customers Choose DailyStory Transparent, Predictable Pricing: No hidden per-contact penalties or forced enterprise tiers—scale your contact database with confidence. Enterprise Delivery Infrastructure: High-speed throughput for both high-volume email blasts and time-sensitive SMS alerts. All-in-One Multi-Channel Value: Consolidate your email tool, SMS vendor, form builder, and site tracking software into a single, unified solution. Dedicated Customer Success: Priority onboarding, deliverability monitoring, and technical support to ensure your team achieves maximum ROI.

**Average Rating:** 4.8/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate DailyStory?

- **Customization :** 6.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind DailyStory?

- **Seller:** [DailyStory](https://www.g2.com/sellers/dailystory)
- **Year Founded:** 2017
- **HQ Location:** Dallas, US
- **Twitter:** @DailyStorydm  
118 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d0f8519558dc4a3a1ad7b1686fee1582d5417c7bcfe97eb95fd122e8a1ccedc6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdailystory-llc%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Large

#### What Are Recent G2 Reviews of DailyStory?

**["Best Marketing Automation tool"](https://www.g2.com/survey_responses/dailystory-review-5385310)**

**Rating:** 4.5/5.0 stars

_— Kunal C._

[Read full review](https://www.g2.com/survey_responses/dailystory-review-5385310)

**["Useful tool"](https://www.g2.com/survey_responses/dailystory-review-7263102)**

**Rating:** 5.0/5.0 stars

_— Courtney S._

[Read full review](https://www.g2.com/survey_responses/dailystory-review-7263102)

#### What Are G2 Users Discussing About DailyStory?

- [What is DailyStory Marketing Solutions used for?](https://www.g2.com/discussions/what-is-dailystory-marketing-solutions-used-for)

### [Datacrush](https://www.g2.com/products/datacrush/reviews)

Marketing Automation is a methodology where using a technological platform as a core, has the goal to automate and optimize repetitive tasks such as emails, web tracking and social media on a digital marketing strategy.

**Average Rating:** 4.7/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Datacrush?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Datacrush?

- **Seller:** [Datacrush](https://www.g2.com/sellers/datacrush)
- **Year Founded:** 2015
- **HQ Location:** Buenos Aires, AR
- **Twitter:** @datacrushLA  
228 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=14739ff6541d0895d80b771e231e57f88da9ff490e957732c5d3839422729263&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdatacrushla%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 133% Small

#### What Do G2 Reviewers Say About Datacrush?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **integrated email marketing tools** of Datacrush, enhancing their overall marketing efficiency and effectiveness.
- Users value the **wide range of integrated tools** in Datacrush, making management efficient and centralized.

#### What Are Recent G2 Reviews of Datacrush?

**["All-in-One Platform with Powerful Integrated Tools"](https://www.g2.com/survey_responses/datacrush-review-12113262)**

**Rating:** 5.0/5.0 stars

_— Sandip D._

[Read full review](https://www.g2.com/survey_responses/datacrush-review-12113262)

**["Super Useful!"](https://www.g2.com/survey_responses/datacrush-review-5293179)**

**Rating:** 5.0/5.0 stars

_— Sana B._

[Read full review](https://www.g2.com/survey_responses/datacrush-review-5293179)

#### What Are G2 Users Discussing About Datacrush?

- [What is Datacrush used for?](https://www.g2.com/discussions/what-is-datacrush-used-for)

### [EzyTise](https://www.g2.com/products/ezytise/reviews)

Sales & Marketing Automation Software. We focus on Workflow & CRM Automation for Sales Professionals, Sales Leaders, Small and Mid-Size Sales Organizations, and Local Businesses. We specialize in Sales Conversion to help business owners increase their Sales Revenue, Customer Retention, and gain New Business using our proprietary ALL IN ONE CRM Software to manage their Sales Pipeline and Lead Nurture. Customized Local Business Digital Marketing Strategies. We offer Lead Management, Lead Nurturing, Social Media and Reputation Marketing, Video Marketing, Email Marketing, Direct Digital Mail, SMS, SEO, CRM, SAAS, and Product Promotion for Small Businesses.

**Average Rating:** 5.0/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate EzyTise?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Customization :** 10.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind EzyTise?

- **Seller:** [EzyTise](https://www.g2.com/sellers/ezytise)
- **Year Founded:** 2012
- **HQ Location:** Anthem, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0c77999774a1d31c8731a03639f36d27a839434b135f0035b43a8ef5153124c5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fezytise&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of EzyTise?

**["I have been doing B2B for 30 years and have implemented and used several CRM software"](https://www.g2.com/survey_responses/ezytise-review-7224217)**

**Rating:** 5.0/5.0 stars

_— Sandro E._

[Read full review](https://www.g2.com/survey_responses/ezytise-review-7224217)

**["The absolute best Sales & Marketing Automation CRM out there!"](https://www.g2.com/survey_responses/ezytise-review-7225297)**

**Rating:** 5.0/5.0 stars

_— Cameron B._

[Read full review](https://www.g2.com/survey_responses/ezytise-review-7225297)

### [FLG](https://www.g2.com/products/flg-flg/reviews)

The only easy to use CRM platform that can handle 100,000s of leads and automate the workflows in your processes. FLG is a complete all-in-one platform that includes a powerful CRM, multi-channel customer contact, intelligent workflows, integration options, marketing automation and reporting & analytics. Unlike our competition, we include 5 star telephone and email support, built-in compliance templates, and we don't make you change your sales process to use it!

**Average Rating:** 4.3/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate FLG?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind FLG?

- **Seller:** [FLG](https://www.g2.com/sellers/flg)
- **Year Founded:** 2007
- **HQ Location:** Padiham, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b5e7979f2107571a3c812b1c97e1d1fae4b2f76b518266340a92504dff3f251a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflgtechnology%2F&secure%5Burl_type%5D=linkedin_company_website)  
69 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small, 25% Medium

#### What Are Recent G2 Reviews of FLG?

**["Simple easy to use CRM"](https://www.g2.com/survey_responses/flg-review-9506538)**

**Rating:** 4.5/5.0 stars

_— Roger M._

[Read full review](https://www.g2.com/survey_responses/flg-review-9506538)

**["FLG Review"](https://www.g2.com/survey_responses/flg-review-9790748)**

**Rating:** 4.0/5.0 stars

_— Robert M._

[Read full review](https://www.g2.com/survey_responses/flg-review-9790748)

### [FreeCRM](https://www.g2.com/products/freecrm/reviews)

#1 Online Free CRM Software for Business

**Average Rating:** 4.2/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate FreeCRM?

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.0/10)

#### Who Is the Company Behind FreeCRM?

- **Seller:** [Free CRM](https://www.g2.com/sellers/free-crm)
- **Year Founded:** 2003
- **HQ Location:** San Francisco, CA
- **Twitter:** @freecrm  
744 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=798e3f5c7d34f174a568db47d2728a8b39de4c6076b89753cd81722ead027b52&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcrm-asp-inc.&secure%5Burl_type%5D=linkedin_company_website)

#### Who Uses This Product?

- **Company Size:** 73% Small, 18% Large

#### What Are Recent G2 Reviews of FreeCRM?

**["This tool is amazing for marketing."](https://www.g2.com/survey_responses/freecrm-review-4155636)**

**Rating:** 4.0/5.0 stars

_— Jader A._

[Read full review](https://www.g2.com/survey_responses/freecrm-review-4155636)

**["FlowLu CRM"](https://www.g2.com/survey_responses/freecrm-review-3672225)**

**Rating:** 4.5/5.0 stars

_— Verified User in Wholesale_

[Read full review](https://www.g2.com/survey_responses/freecrm-review-3672225)

### [Go4Clients](https://www.g2.com/products/go4clients/reviews)

GoClients it's an All In One Automation Platform. Helps every day houndred of company to create Automate forms, build Drips flows with SMS, Emails & Calls. Go4Clients allows to automate all interaction with customers by automating their campaings and integrating many services of communication.

**Average Rating:** 3.6/5.0

**Total Reviews:** 4

#### Who Is the Company Behind Go4Clients?

- **Seller:** [Telintel LTD](https://www.g2.com/sellers/telintel-ltd)
- **Year Founded:** 1997
- **HQ Location:** Weston, US
- **Twitter:** @TelintelGroup  
1,504 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2ced308aaf1cd579fc05adf87e3487e68d033fb4e6158cc529eaf4bba2edbb95&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftelintel%2F&secure%5Burl_type%5D=linkedin_company_website)  
64 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 75% Medium, 25% Small

#### What Are Recent G2 Reviews of Go4Clients?

**["Go 4 clients experience"](https://www.g2.com/survey_responses/go4clients-review-6553052)**

**Rating:** 4.0/5.0 stars

_— Orlando N._

[Read full review](https://www.g2.com/survey_responses/go4clients-review-6553052)

**["Online Platform for Business management"](https://www.g2.com/survey_responses/go4clients-review-6698453)**

**Rating:** 5.0/5.0 stars

_— BhagyaLakshmi S._

[Read full review](https://www.g2.com/survey_responses/go4clients-review-6698453)

#### What Are G2 Users Discussing About Go4Clients?

- [What is Telintel Enterprise Platform used for?](https://www.g2.com/discussions/what-is-telintel-enterprise-platform-used-for)

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[Browse Marketing Automation Themes](/categories/marketing-automation/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 10, 2025

Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more.

A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time.

Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel.

To qualify for inclusion in the Marketing Automation category, a product must:

- Automate two or more of the following workflows: email, social media, SMS, and digital ads
- Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting
- Act as a central marketing database for marketing information and interactions
- Allow dynamic segmentation of marketing campaign targets
- Contact targets across multiple channels after specific actions, triggers, or periods of time
- Generate forms and landing pages to collect prospect information
- Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI)
- Provide personalization features to tailor marketing campaigns based on customer behavior
- Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms
- Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing

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