Best Marketing Analytics Tools - Page 24

How Many Marketing Analytics Software Products Does G2 Track?

Total Products under this Category: 610

Category Stats (Sep 2026)

  • Average Rating: 4.53/5 (↑0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: ClicData (+1.36%) - Among all products in this category, ClicData recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Marketing Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 67,900+ Authentic Reviews
  • 610+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Analytics Software

G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, impact.com, Klaviyo, CleverTap, AgencyAnalytics, and Singular.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=klaviyo&focus%5B%5D=clevertap&focus%5B%5D=agencyanalytics&focus%5B%5D=singular)

ThriveStack

AI-powered Growth Intelligence - Find, Fix & Prevent Growth Leaks Across Your Funnel ThriveStack is a Growth Intelligence Platform that unlocks the full power of your unified marketing, product, and revenue data — helping SaaS teams find, fix, and prevent growth leaks across Awareness, Acquisition, Activation, Engagement, Monetization, Retention, and Expansion. Instead of stitching together siloed tools, we deliver one clear, actionable view: ✅ Marketing → Identify attribution gaps & conversion leaks ✅ Product → Uncover activation bottlenecks & usage drop-offs ✅ Sales → Align pipeline with product usage signals for smarter upsells ✅ Customer Success → Spot churn risks & trigger proactive retention Key Features ✨ Unified, correlated data across all customer touchpoints ✨ AI-powered growth leak detection & prioritized recommendations ✨ Predictive churn, expansion, and engagement signals ✨ Automated alerts & actions to fix or prevent leaks before they widen ✨ Real-time cross-team alignment for faster, smarter growth decisions

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate ThriveStack?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)

Who Is the Company Behind ThriveStack?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of ThriveStack?

TrackYourLeads.co

TrackYourLeads is the only tracking software powered by our proprietary Cross-Attribution™ Model, designed to give you 100% reliable conversion data across your entire sales funnel. We capture and connect the UTM data from every conversion event—lead, booking, or sale—so you always know exactly which campaign, ad, or traffic source is driving real results. Our platform pulls data from the most reliable sources, generating clear KPIs and actionable reports based on objective data that serve your interests—not the advertising platforms. Whether you’re a media buyer, agency, or marketer, TrackYourLeads helps you scale what works with full confidence and make better decisions backed by real, unbiased data.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate TrackYourLeads.co?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 8.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 6.7/10 (Category avg: 8.8/10)

Who Is the Company Behind TrackYourLeads.co?

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About TrackYourLeads.co?

AI-generated summary from verified user reviews

Pros
  • Users value the clear insights from TrackYourLeads.co, enhancing their ad campaign management and decision-making abilities.
  • Users find that data management in TrackYourLeads.co enhances their ad campaign effectiveness and decision-making significantly.
  • Users appreciate the user-friendly landing pages of TrackYourLeads.co, enabling effective management of ad campaigns with ease.
Cons
  • Users face integration issues due to the absence of some third-party tools, despite ongoing updates and improvements.

What Are Recent G2 Reviews of TrackYourLeads.co?

Trakaff

Trakaff is a Affiliate Tracking Software, where affiliate networks, agency owners & E-comm Brands manage their affiliates and advertisers efficiently. Trakaff Tracks every channel, partner and quickie integrate with your tech stack and delivers Profitable ROI. Signup for more than 75+ Customized Reports, Easy Integration, Smart-Links and Tools Like Anti-Fraud and be a part of evergrowing happy customers. To Learn more about Trakaff Performance Marketing Software - Visit: www.trakaff.com

Average Rating: 4.5/5.0

Total Reviews: 2

How Do G2 Users Rate Trakaff?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Trakaff?

  • Seller: Trakaff
  • Year Founded: 2018
  • HQ Location: New Delhi, IN
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Trakaff?

AI-generated summary from verified user reviews

Pros
  • Users value the performance tracking capabilities of Trakaff, enhancing decision-making and promoting profitability.
  • Users value the reliability of Trakaff, enhancing decision-making and supporting profitability with their tracking software.
Cons
  • Users feel that update issues hinder Trakaff's efficiency and overall software performance.

What Are Recent G2 Reviews of Trakaff?

Tru Measure

Tru Measures advanced tracking technology and two-way integrations with top digital media providers is made available in one easy-to-use dashboard.

Average Rating: 3.0/5.0

Total Reviews: 1

How Do G2 Users Rate Tru Measure?

  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Tru Measure?

Who Uses This Product?

  • Company Size: 100% Small

What Are G2 Users Discussing About Tru Measure?

Twyne

Twyne.io: Revolutionizing Collaboration and Data Sharing Twyne.io is an innovative platform designed to simplify and enhance how businesses collaborate, share data, and create unified experiences. Whether you're a startup or an enterprise, Twyne empowers teams with seamless integrations, robust security, and user-friendly tools tailored for the modern workplace. With Twyne, you can: Streamline Collaboration: Bring your team and stakeholders together in a single, intuitive workspace. Share Data Securely: Twyne's top-notch encryption ensures your data stays protected at every stage. Customize Your Experience: Create tailored workflows and interfaces that adapt to your business needs. Boost Productivity: Reduce back-and-forth by centralizing communication, resources, and actions. Join thousands of businesses transforming the way they work with Twyne.io. Discover the smarter way to connect, collaborate, and thrive. Want to know more? Visit twyne.io today!

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Twyne?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)

Who Is the Company Behind Twyne?

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Twyne?

AI-generated summary from verified user reviews

Pros
  • Users value Twyne for its robust analytics and reporting, enabling effective campaign fine-tuning with ease.
  • Users love Twyne's user-friendly campaign management, praising its robust reporting and exceptional support for marketers.
  • Users praise Twyne's incredible customer support, valuing its simplicity and robust reporting for effective campaign management.
  • Users love the ease of use of Twyne, enjoying its intuitive UI and seamless reporting features.
  • Users find Twyne's incredible support and value unmatched compared to other platforms, enhancing their marketing efficiency.
Cons
  • Users suggest enhancing the poor design of Twyne's mobile UI for a better user experience.

What Are Recent G2 Reviews of Twyne?

ViralGains

ViralGains intersects marketing and advertising technology by enabling advertisers to understand how customers feel about their brands, products, and services and respond with relevant ads that speak to their interests, needs, and desires. ViralGains allows brands to turn advertising into a conversation where consumers let brands know what they want and how they feel by creating interactive ad experiences for the viewer. Brands can then use those insights to create first party audiences and send them on a relevant brand journey - intelligently optimizing to their business outcomes instead of simply chasing the cheapest impressions. A study done by IPG Media Lab and MAGNA Global found that ViralGains' technology has proven to: - Boost brand trust by 2.3x - Double website visits - Reduce wasted ad spend by 59% Ready to reimagine your advertising by bringing in the voice of the customer? Reach out to us know!

Average Rating: 4.8/5.0

Total Reviews: 2

Who Is the Company Behind ViralGains?

  • Seller: ViralGains
  • Year Founded: 2012
  • HQ Location: Boston, US
  • Twitter: @ViralGains
    12,710 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    34 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of ViralGains?

What Are G2 Users Discussing About ViralGains?

WDC Studio | Marketing Automation

Easily set up marketing automations! Accelerate your marketing processes with AI-powered automation! Deliver the right message to the right customer at the right time to boost conversion rates. Reduce workload and increase sales! Recommended WDC Studio services to maximize your Marketing Automation experience: Email Segmentation Center, WhatsApp Marketing, Gift Coupon Management

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate WDC Studio | Marketing Automation?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)

Who Is the Company Behind WDC Studio | Marketing Automation?

  • Seller: WDC Studio
  • HQ Location: N/A
  • LinkedIn® Page: www.linkedin.com
    10 employees on LinkedIn®
  • Ownership: Eren YALCINDAG ,Ahmet Taha YALCINDAG

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About WDC Studio | Marketing Automation?

AI-generated summary from verified user reviews

Pros
  • Users value the time-saving automation of WDC Studio, praising its user-friendly setup for managing ads efficiently.
  • Users find the automation features highly efficient, simplifying ad management and saving valuable time.
  • Users find WDC Studio user-friendly, appreciating its quick setup and time-saving ad automation capabilities.
  • Users value the easy setup of WDC Studio, which saves time and enhances ad automation efficiency.
  • Users value the time efficiency of WDC Studio, praising its user-friendly setup for automating ads seamlessly.
Cons
  • Users report poor customer support, citing long response times for queries and technical issues with WDC Studio.
  • Users experience slow performance with WDC Studio, facing delays in response to queries and technical issues.

What Are Recent G2 Reviews of WDC Studio | Marketing Automation?

wehave

One platform to run sponsorship, hospitality and B2B ticketing. wehave is the all-in-one platform built specifically for sports sponsorship and partnership teams, not a generic CRM or spreadsheet stretched to fit sports. It brings pipeline, contracts, rights tracking, hospitality, ticketing, reporting, and partner portals into one connected workspace. Commercial teams use wehave to stop losing rights in spreadsheets, automate guest lists and matchday check-in (no more WhatsApp/email chains), generate branded activation reports automatically, and give every partner a real-time portal of their own rights and deliverables. Coach Vic, wehave's AI commercial director, helps set up workspaces, drafts assets, and answers questions along the way. Trusted by 50+ clubs across Europe including Royal Antwerp FC, Standard de Liege, Tomorrowland, PSV and Feyenoord,

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate wehave?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)

Who Is the Company Behind wehave?

  • Seller: wehave
  • Year Founded: 2023
  • HQ Location: antwerpen, BE
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®
  • Phone: +32479797605

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of wehave?

XOVI

XOVI GmbH has been offering SaaS (Software as a Service) solutions for the online marketing industry since 2009, helping online marketers and businesses be more successful on the web. The company is founded on the XOVI online marketing suite. Using this unique search analysis software gives our clients a significant competitive advantage in search engine optimization and search engine- and affiliate marketing. XOVI collects, analyses, and presents all the relevant data necessary for successful online marketing. Maximising traffic through search engines, finding and employing the most valuable keywords, and building a reliable affiliate network are all made possible with XOVI.

Average Rating: 4.3/5.0

Total Reviews: 2

How Do G2 Users Rate XOVI?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)

Who Is the Company Behind XOVI?

  • Seller: WebPros
  • Year Founded: 2017
  • HQ Location: Switzerland
  • LinkedIn® Page: www.linkedin.com
    733 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About XOVI?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the detailed reporting tools of XOVI, which streamline workflows and showcase performance effectively.
  • Users appreciate the ease of use of XOVI, benefiting from smooth onboarding and excellent reporting tools.
  • Users value the easy setup of XOVI, appreciating the smooth onboarding and intuitive interface for SEO workflows.
  • Users appreciate the user-friendly interface of XOVI, enhancing their SEO workflows with seamless onboarding and excellent reporting.
  • Users appreciate the valuable insights from XOVI, benefiting from streamlined workflows and excellent reporting tools.
Cons
  • Users find the integration issues with XOVI limiting, noting a lack of depth in backlink analysis compared to competitors.
  • Users note the limited features of XOVI, particularly in backlink analysis compared to competitors like Ahrefs and Semrush.
  • Users note that the backlink database needs improvement, lacking depth for effective competitive analysis compared to competitors.

What Are Recent G2 Reviews of XOVI?

What Are G2 Users Discussing About XOVI?

1 Click Report

Stop wasting hours on marketing reports. Get AI-powered dashboards from GA4, Meta Ads, Google Ads & Search Console in one click. Automated insights, zero manual work. Get $50K analyst level insight by using our Claude MCP. Stop Building Reports. Start Getting Insights. Marketing teams waste 5-10 hours every week pulling data from multiple platforms and making sense of it all. 1ClickReport eliminates this entirely. What We Do Connect your marketing channels once. Generate AI-powered dashboards with a single click. Or chat with your data using Claude MCP—ask questions in plain English, get instant answers. "Why did my Meta CPM increase?""Which campaigns drove the most revenue?""Show me SEO trends vs paid traffic" No SQL. No spreadsheets. Just insights. Key Features ✅ Claude MCP Integration – First conversational interface for marketing analytics✅ One-Click Dashboards – AI generates comprehensive reports in seconds✅ Multi-Channel Tracking – GA4, Meta Ads, Google Ads, Search Console unified✅ AI-Powered Insights – Auto-detect trends, anomalies, opportunities✅ White-Label Reports – Perfect for agencies✅ Custom Branding – Your logo, colors, domain✅ Real-Time Sync – Always current data✅ Calculated Metrics – ROAS, CPA, conversion rates automated The MCP Difference We're the first marketing analytics platform built on Anthropic's Model Context Protocol. Traditional tools make you build dashboards manually. We let you talk to your data like ChatGPT—natural language queries with context-aware responses. Perfect For 📊 Marketing Agencies – Client reports in minutes🚀 SaaS Teams – Track CAC, LTV, funnels🛒 E-commerce – Unified traffic view💼 Performance Marketers – Compare channels instantly How It Works Connect data sources (one-time) Generate dashboards with AI Chat with data via Claude MCP Share beautiful reports Why 1ClickReport? vs Looker Studio: No manual building vs Supermetrics: We analyze, not just extract vs Others: First with conversational AI Pricing: Free 7-day trial • From $25/month(Offer price) • Scale as you grow Try 1ClickReport free → https://www.1clickreport.com

Who Is the Company Behind 1 Click Report?

AdClear

AdClear platform provides Tracking, Analysis and Optimization of the online marketing activities.

Who Is the Company Behind AdClear?

AdCommand

AdCommand, a Meta ads dashboard, lets agencies track spend, ROAS, CPA & more across client accounts in real time from one dashboard.

Who Is the Company Behind AdCommand?

adloop

Who Is the Company Behind adloop?

  • Seller: Adloop
  • Year Founded: 2010
  • HQ Location: Paris, FR
  • LinkedIn® Page: www.linkedin.com
    58 employees on LinkedIn®

Admaxxer

Admaxxer is an AI-powered marketing analytics platform built for DTC brands and performance marketers. It combines revenue attribution, cohort LTV analysis, blended MER tracking, media mix modeling (MMM), incrementality testing, and creative intelligence into a single dashboard — replacing the need for multiple analytics tools. The platform includes a first-party tracking pixel for server-side event collection, cross-platform ad management for Meta and Google Ads, and an AI agent (Maxxer) that can read performance data and take campaign actions through natural language. All plans include unlimited ad accounts, unlimited team seats, and a 14-day free trial with no credit card required. Admaxxer helps marketers answer critical questions: which channels actually drive incremental revenue, what creative concepts are winning, where to allocate budget for maximum ROAS, and how customer lifetime value trends over time. Plans start at $9/month and scale by tracked events and data retention.

Who Is the Company Behind Admaxxer?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 23, 2026