Best Marketing Analytics Tools - Page 24
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Featured Marketing Analytics Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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Stop wasting hours on marketing reports. Get AI-powered dashboards from GA4, Meta Ads, Google Ads & Search Console in one click. Automated insights, zero manual work. Get $50K analyst level insigh
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- User Satisfaction
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Ad2Go provides fast access to multiple advertisement marketing sources in one solution. It allows you to look at an individual, and benchmarked, advertisement performance, and to analyze available med
38 Twitter followers
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AdClear platform provides Tracking, Analysis and Optimization of the online marketing activities.
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Adreport.io is a comprehensive dashboard that consolidates various advertising accounts, including Facebook Ads, Google Ads, TikTok Ads, LinkedIn Ads, and website analytics, enabling users to efficien
8 Twitter followers
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We improve conversion tracking across all of your ad platforms, including TikTok, Meta, and Google. Improve your event data quality and watch your ad campaign performance improve.
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أفضل التحليلات هي منصة لتحليل البيانات التسويقية باللغة العربية؛ تهدف لتطوير مجال التسويق الالكتروني بالعالم العربي ومنح الفرصة لأبنائه لتطوير ونمو أعمالهم. مهمتنا هي توفير مساحة شاملة ومتكاملة لتحلي
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AgencyREPORTER makes it easy to track results for your clients. Easily get access to customer CRMs and report on Won Deals. Go beyond Google Analytics data and get true user journeys tied to phone cal
3,142 Twitter followers
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AITA: Machine Learning - Powered Marketing Mix Modeling to optimize your media investment Revolutionize your marketing strategy with AITA, the cutting-edge SaaS solution that brings the power of AI t
- Overview
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Aixel is an AI-powered measurement and performance optimization platform that helps brands maximize ROI from their paid marketing spend. With powerful Conversion API infrastructure and seamless integr
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Web analytics to drive your marketing & growth Get actionable insights in seconds! Power all your marketing with data, no code. Automatically measure conversions, audio & videos, readership,
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AMIHUB - платформа многоканальной атрибуции и прогнозирования на основе машинного обучения, позволяющая бизнесу узнать реальную эффективность рекламы.
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Anatics is a marketing data management and data transformation platform. Anatics is designed to drive confidence in marketing spend and data interoperability with a focus on customer data management,
- 100% Enterprise
10 Twitter followers
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Appranking is now Foxdata! New Brand, New Features. Appranking is an all-in-one data analytics platform for improving app visibility and leveling up app marketing performance. Our variety of smart ins
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Software that lets you aggregate, analyse and optimise all your channels effortlessly in one place, to accelerate growth
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Attain Measurement uses permissioned, commerce data to help advertisers measure the return on ad spend (ROAS) and conversion rate (CVR) of their programmatic campaigns in real-time. It also provides a
