G2

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

12/14/2025

"Game-changer for understanding marketing ROI"

5/5

What do you like best about MixModeler?

The biggest advantage is finally being able to measure all our marketing channels in one place, including traditional media like TV, Radio and outdoor advertising that we couldn't track before. The platform doesn't rely on cookies or tracking, which is crucial given all the privacy changes happening. The interface is simple and straightforward that our marketing team can use it without needing help from data analysts and data scientists. Review collected by and hosted on G2.com.

What do you dislike about MixModeler?

There aren't major downsides honestly. The media budget optimization feature isn't available yet, but the team was proactive about providing documentations and templates we can use in the meantime until it launches early next year. Some additional customization options for reports would be nice to have. Review collected by and hosted on G2.com.

What problems is MixModeler solving and how is that benefiting you?

We were struggling with two main issues: first, our attribution tools only showed digital last-click data which didn't give us the full picture, and second, we had no way to measure the impact of our TV Radio and OOH campaigns. MixModeler solves both by showing true incrementality across all channels. This has helped us reallocate budget from underperforming channels to ones that actually drive results, improving our overall marketing efficiency significantly. Review collected by and hosted on G2.com.