GRIN
GRIN is a software designed to help marketers build and scale creator programs by managing the full lifecycle of influencer and affiliate partnerships. The software provides creator discovery, content management, payment processing, and campaign performance measurement by leveraging a centralized creator marketing platform. It automates payment workflows and content tracking and reduces the operational complexity of managing creators, affiliates, and brand ambassadors across multiple channels. GRIN addresses the challenge of scaling creator programs by consolidating partner discovery, relationship management, and analytics into a single solution. The software supports awareness-driving and growth-focused campaigns for consumer goods and apparel brands, predominantly serving small and mid-market businesses.
Average Rating: 4.5/5.0
Total Reviews: 482
How Do G2 Users Rate GRIN?
- Social Commerce: 7.3/10 (Category avg: 7.9/10)
- Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
- Influencer Whitelisting: 6.0/10 (Category avg: 8.1/10)
- Influencer Compensation: 8.3/10 (Category avg: 8.2/10)
Who Is the Company Behind GRIN?
- Seller: Grin
- Year Founded: 2014
- HQ Location: Sacramento, California
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LinkedIn® Page: www.linkedin.com
104 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Influencer Marketing Manager, Social Media Manager
- Top Industries: Consumer Goods, Apparel & Fashion
- Company Size: 67% Small, 32% Medium
What Do G2 Reviewers Say About GRIN?
AI-generated summary from verified user reviews
Pros
- Users love the end-to-end influencer management capabilities of GRIN, simplifying campaign setup and analysis effectively.
- Users find GRIN's platform easy to use, appreciating the intuitive campaign management and navigation features.
- Users value the responsive and helpful customer support from GRIN, making their experience seamless and efficient.
- Users value the exceptional support from GRIN, praising its ease of use and efficient influencer management.
- Users value GRIN for its efficient UGC management, simplifying influencer recruitment, analysis, and overall activation process.
Cons
- Users experience technical issues with GRIN, affecting efficiency and requiring assistance to resolve loading problems.
- Users express frustration with poor customer support, citing delays and misinformation that impact campaign efficiency.
- Users experience poor reporting with GRIN, noting issues with accuracy and delays affecting overall effectiveness.
- Users often experience slow loading and glitches, impacting efficiency and requiring timely support for urgent needs.
- Users find GRIN's complex navigation and manual processes challenging, impacting efficiency and ease of use.
What Are Recent G2 Reviews of GRIN?
"The Influencer Management Tool I Was Missing"
Rating: 5.0/5.0 stars
— Linda Q.
"Great way to run multiple campaigns at once will tracking all the incoming content!"
Rating: 4.0/5.0 stars
— Lia P.
What Are G2 Users Discussing About GRIN?
- What is GRIN used for?
- What does influencer marketing do?
- What is influencer marketing software? - 2 comments
- What is grin influencer marketing? - 3 comments
- What is grin app? - 3 comments

