# Best Influencer Marketing Platforms - Page 3 ## How Many Influencer Marketing Platforms Products Does G2 Track? **Total Products under this Category:** 396 ### Category Stats (Aug 2026) - **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** CreatorDB (+5.56%) - Among all products in this category, CreatorDB recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Influencer Marketing Platforms Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 19,500+ Authentic Reviews - 396+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Influencer Marketing Platforms ![G2 Grid® for Influencer Marketing Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/influencer-marketing-platforms/grids.png?focus%5B%5D=19813&focus%5B%5D=101035&focus%5B%5D=21056&focus%5B%5D=130113&focus%5B%5D=28276&focus%5B%5D=61006&focus%5B%5D=2814&focus%5B%5D=1314707) Highlighted products: impact.com, Sprout Social Influencer Marketing, Later Influence, Insense, Influential powered by Captiv8, PartnerStack, Meltwater, and Tracknow. Underlying data: [Grid® JSON](https://www.g2.com/categories/influencer-marketing-platforms/grids.json?focus%5B%5D=impact-com&focus%5B%5D=sprout-social-influencer-marketing&focus%5B%5D=later-influence&focus%5B%5D=insense&focus%5B%5D=influential-powered-by-captiv8&focus%5B%5D=partnerstack&focus%5B%5D=meltwater&focus%5B%5D=tracknow-ltd-tracknow) **Sponsored** ### Tiger Finder Tiger Finder is an AI-powered influencer discovery platform for TikTok. It helps marketing teams find and shortlist creators for brand campaigns, cutting research time by about 10x compared to traditional workflows. The software searches a database of 5M+ TikTok profiles using semantic search and visual content analysis. Tiger Finder is built for marketing agencies running campaigns across multiple clients, as well as in-house brand teams and social media managers focused on TikTok. Users type what they need in plain language, such as "beauty creators in France with high engagement." Tiger Finder then returns ranked matches based on the visual content creators publish, their audience data, and engagement signals. Most other tools rely on bio keywords, hashtags, and follower counts, while Tiger Finder looks at what creators actually show in their visual content. Tiger Finder is built by YouScan, a social listening company that has tracked social media content since 2009. YouScan's enterprise clients include Samsung, Coca-Cola, McDonald's, and Vodafone. Core features: - Natural language search across 5M+ TikTok creators, with ranked results in seconds. - Visual AI that finds creators by the themes, products, and aesthetics in their videos. - Contact filters that surface creators with public email addresses for direct outreach. - List tools for organizing creators by campaign, client, brand, or market. - Side-by-side comparison views for building shortlists. Tiger Finder has a free tier with 10 searches per month and 24 results per search. The Tiger's Friend plan costs $99 per month and includes unlimited searches and 100 results per search, with 17% off on annual billing. No credit card is needed to start with the free tier. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=681&secure%5Bchosen_at%5D=2026-08-01T15%3A17%3A34Z&secure%5Bdisplayable_resource_id%5D=681&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=681&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1822724&secure%5Bresource_id%5D=681&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Finfluencer-marketing-platforms%3Fpage%3D3&secure%5Btoken%5D=a461c4d0e65310b487eb312116ac25d03634eb518b27ef25448c8814ccc091d4&secure%5Burl%5D=https%3A%2F%2Ftigerfinder.com%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3Dg2clicks&secure%5Burl_type%5D=custom_url) ### [Creator.co](https://www.g2.com/products/creator-co/reviews) Founded in 2018, Creator.co emerged with a bold vision: to shift influencer marketing away from celebrity endorsements and toward authentic, scalable partnerships. While others chased high-profile names, we focused on empowering small and medium-sized businesses through the power of micro-influencers—everyday creators with highly engaged communities and real influence. Today, we’re an all-in-one platform built to simplify and supercharge influencer marketing for both brands and creators. We connect over 250,000 creators with top brands, helping them grow together in the new era of social commerce. For Brands: End-to-End Influencer Marketing We streamline the entire process—from finding creators to managing campaigns and measuring results. Influencer Discovery & Collaboration - Access over 400 million influencers across Instagram, TikTok, and YouTube - Precision targeting to find creators who truly align with your audience - Campaign-ready briefs crafted to attract top talent - Hands-on support to help vet, select, and onboard creators Campaign Creation & Management - Build and launch campaigns that align with your brand’s goals - End-to-end management: from messaging and budgeting to content approvals - Flexible workflows, whether you prefer full control or want our team to manage everything Advanced Analytics & Reporting - Real-time insights to monitor performance and ROI - In-depth metrics on reach, engagement, sales, and conversions - Identify your top-performing creators and optimize for long-term success Seamless Integrations Our platform connects with tools you already use to make influencer marketing part of your broader strategy: - Shopify – Automate product orders and track campaign-driven sales - Google Analytics – Attribute web traffic and conversions to influencer activity - TikTok Shop – Connect social commerce with creator-led campaigns Whether you're a creator building your brand or a business scaling your reach, Creator.co provides the tools, community, and support to help you grow with confidence. Let’s create something powerful, together. **Average Rating:** 4.6/5.0 **Total Reviews:** 123 #### How Do G2 Users Rate Creator.co? - **Social Commerce:** 8.0/10 (Category avg: 7.8/10) - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Influencer Whitelisting:** 7.9/10 (Category avg: 8.0/10) - **Influencer Compensation:** 8.5/10 (Category avg: 8.2/10) #### Who Is the Company Behind Creator.co? - **Seller:** [Creator.co](https://www.g2.com/sellers/creator-co) - **Company Website:** creator.co - **Year Founded:** 2016 - **HQ Location:** Vancouver - **Twitter:** @creator\_company 402 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3ae36be63397dbdf6dd0c4ae29f0f106d2ae25f7e28dd1d65c7c3a384165a058&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcreator-co%2F&secure%5Burl_type%5D=linkedin_company_website) 58 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Food & Beverages - **Company Size:** 72% Small, 22% Medium #### What Do G2 Reviewers Say About Creator.co? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **streamlined influencer management** system from Creator.co, enhancing organization and collaboration across brands. - Users appreciate the **intuitive interface** of Creator.co, greatly improving organization and efficiency in influencer campaigns. - Users appreciate the **engaged team support** from Creator.co, which greatly enhances their marketing campaign success. - Users appreciate the **easy setup process** of Creator.co, allowing for quick account creation and streamlined campaign management. - Users value the **flexibility and control** of Creator.co for managing effective campaigns with diverse creators. ##### Cons - Users face **brand challenges** with Creator.co, particularly in creator awareness and understanding platform terms, leading to potential friction. - Users face challenges with **creator awareness and communication** on Creator.co, leading to potential friction in collaborations. - Users find Creator.co to be **expensive** , as compensation for content often falls short of expectations for creators. - Users wish for a **greater variety of influencers** on Creator.co, as niche needs limit available options. - Users experience **authentication issues** when linking emails for influencer recruiting, affecting their overall effectiveness. #### What Are Recent G2 Reviews of Creator.co? **["Streamlined Campaign Management, Costly Fees"](https://www.g2.com/survey_responses/creator-co-review-12630330)** **Rating:** 4.0/5.0 stars _— Cori L._ [Read full review](https://www.g2.com/survey_responses/creator-co-review-12630330) **["Effortless Campaign Management with Robust AI"](https://www.g2.com/survey_responses/creator-co-review-12628718)** **Rating:** 4.0/5.0 stars _— Jolie R._ [Read full review](https://www.g2.com/survey_responses/creator-co-review-12628718) ### [SARAL](https://www.g2.com/products/saral/reviews) SARAL is a simple and user-friendly Influencer Marketing Operating System designed with emerging DTC brands in mind. We know managing influencer programs can feel overwhelming, juggling spreadsheets, tracking metrics manually, and trying to build relationships that actually deliver results. That’s why SARAL exists: to make influencer marketing simpler and more impactful. Here’s how SARAL works in just a few steps: 1. Find influencers: Quickly discover creators anywhere in the world. SARAL provides detailed metrics, audience insights, and contact info to help you connect with the right influencers for your brand. 2. Streamline outreach: Send personalised outreach campaigns at scale, saving time while ensuring authentic communication. 3. Build relationships: Develop long-term relationships with influencers, moving beyond one-off collaborations to create meaningful partnerships. 4. Track sales: Provide affiliate links and monitors performance, so you can see exactly how each influencer contributes. 5. Track UGC: Leverage SARAL’s social listening tools to automatically monitor user-generated content, ensuring you never miss valuable mentions or opportunities to engage. On top of simplifying influencer management, SARAL also supports your strategy with unmatched support. Our team is here to guide you in structuring your program for maximum impact, ensuring every step aligns with your goals. SARAL eliminates the need for tedious manual processes, giving you hours back each week to focus on growing your brand. Instead of wasting time on tasks that don’t move the needle, you’ll be able to prioritise strategy, creativity, and profitability. If you’re ready to leave spreadsheets behind and take your influencer marketing to the next level, let’s chat. Book a meeting with our team to see if SARAL is the right fit for your needs. **Average Rating:** 4.8/5.0 **Total Reviews:** 56 #### How Do G2 Users Rate SARAL? - **Social Commerce:** 7.2/10 (Category avg: 7.8/10) - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Influencer Whitelisting:** 5.0/10 (Category avg: 8.0/10) - **Influencer Compensation:** 8.0/10 (Category avg: 8.2/10) #### Who Is the Company Behind SARAL? - **Seller:** [Saral](https://www.g2.com/sellers/saral) - **Year Founded:** 2022 - **HQ Location:** Mumbai, Maharashtra - **Twitter:** @getsaral 785 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e50084029edffc885e680ba30da09f23f135839878d7df80e0b7ea8c6e887899&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetsaral%2F&secure%5Burl_type%5D=linkedin_company_website) 41 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Health, Wellness and Fitness, Food & Beverages - **Company Size:** 89% Small, 11% Medium #### What Do G2 Reviewers Say About SARAL? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **excellent customer support** of SARAL, highlighting timely assistance and user-friendly onboarding. - Users find SARAL to be extremely **easy to use** , facilitating smooth communication and efficient integrations. - Users love the **all-in-one influencer management** capabilities of SARAL, simplifying outreach and enhancing campaign effectiveness. - Users find SARAL's **extremely helpful support** invaluable, assisting them effectively throughout onboarding and platform use. - Users appreciate the **time-saving capabilities** of Saral, streamlining influencer management and enhancing productivity. ##### Cons - Users report **technical issues** with SARAL, including bugs and difficulties in training the AI SIA feature. - Users feel the absence of a **campaign overview page** hinders easy access to product briefs for influencers. - Users find SARAL **expensive** compared to competitor brands offering similar services, impacting overall value perception. - Users find the **initial complexity** of SARAL challenging, making it hard to utilize effectively. - Users note a **learning curve** when migrating from other platforms, but support is readily available to assist. #### What Are Recent G2 Reviews of SARAL? **["Easy to Use and the Best Tool for Finding New Creators"](https://www.g2.com/survey_responses/saral-review-12762088)** **Rating:** 5.0/5.0 stars _— Tamsin E._ [Read full review](https://www.g2.com/survey_responses/saral-review-12762088) **["The ONE platform that streamlined our entire influencer marketing workflow!"](https://www.g2.com/survey_responses/saral-review-12876754)** **Rating:** 5.0/5.0 stars _— elyza F._ [Read full review](https://www.g2.com/survey_responses/saral-review-12876754) ### [LTK](https://www.g2.com/products/ltk/reviews) LTK is the community where Creators run their businesses and personally share their content with 40M avid monthly shoppers, who can scale brand awareness and sales faster. LTK pioneered an industry over 13 years ago. Founded by a Creator to help brands and lifestyle Creators monetize the digital space - resulting in nearly 1,100 LTK millionaires across brands and Creators. Today, LTK is a global community of more than 800 team members, top-tier Creators, 8,000 retailers, and 1 million brands across more than 165 countries. **Average Rating:** 4.0/5.0 **Total Reviews:** 93 #### How Do G2 Users Rate LTK? - **Social Commerce:** 7.3/10 (Category avg: 7.8/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **Influencer Whitelisting:** 5.8/10 (Category avg: 8.0/10) - **Influencer Compensation:** 6.8/10 (Category avg: 8.2/10) #### Who Is the Company Behind LTK? - **Seller:** [LTK](https://www.g2.com/sellers/ltk) - **Year Founded:** 2011 - **HQ Location:** Dallas, TX - **Twitter:** @shopLTK 2,625 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c0a8aa3b42adec0287501086aeef496c69addbf16bc60d1ad6b11abc6dc625fc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshopltk&secure%5Burl_type%5D=linkedin_company_website) 937 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner - **Top Industries:** Apparel & Fashion, Retail - **Company Size:** 49% Small, 29% Medium #### What Do G2 Reviewers Say About LTK? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **effective influencer matching** that aligns perfectly with their brand and campaign requirements. ##### Cons - Users feel there is **insufficient information** regarding past influencer performance, limiting insights for future marketing strategies. - Users express frustration over **limited data** regarding past influencer performance, hindering their ability to analyze effectiveness. #### What Are Recent G2 Reviews of LTK? **["Strong platform for influencer marketing"](https://www.g2.com/survey_responses/ltk-review-7294599)** **Rating:** 5.0/5.0 stars _— Verified User in Apparel & Fashion_ [Read full review](https://www.g2.com/survey_responses/ltk-review-7294599) **["LTK provides a good sub-affiliate Influencer Platform"](https://www.g2.com/survey_responses/ltk-review-7298524)** **Rating:** 4.0/5.0 stars _— Verified User in Cosmetics_ [Read full review](https://www.g2.com/survey_responses/ltk-review-7298524) #### What Are G2 Users Discussing About LTK? - [What is your primary use case for LTK, and how has it supported your influencer marketing efforts?](https://www.g2.com/discussions/what-is-your-primary-use-case-for-ltk-and-how-has-it-supported-your-influencer-marketing-efforts) ### [SKEEPERS Influencer Marketing](https://www.g2.com/products/skeepers-influencer-marketing/reviews) Skeepers connects brands and consumers through authentic experiences with our fully integrated one-stop-shop suite of UGC solutions. With Skeepers, brands authentically nurture consumer relationships, amplify reach, boost engagement, drive sales, and improve consumer retention. Our solutions make it easy to create, collect, manage, and activate UGC, effectively and at scale. Build trust among prospective customers with authentic content and keep your campaigns fresh with next generation Influencer Marketing. Our community of 100,000+ nano and micro influencers generate original, authentic content about brands and products to drive conversion and boost campaign performance. Utilize Influencer posts and Gifted Reviews to allow your prospective customers to explore what you offer, engage with your content, and ultimately, influence purchase decisions. **Average Rating:** 4.4/5.0 **Total Reviews:** 78 #### How Do G2 Users Rate SKEEPERS Influencer Marketing? - **Social Commerce:** 8.3/10 (Category avg: 7.8/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Influencer Whitelisting:** 8.9/10 (Category avg: 8.0/10) - **Influencer Compensation:** 7.5/10 (Category avg: 8.2/10) #### Who Is the Company Behind SKEEPERS Influencer Marketing? - **Seller:** [Skeepers](https://www.g2.com/sellers/skeepers) - **Year Founded:** 2012 - **HQ Location:** Marseille, FR - **Twitter:** @Skeepersgroup 201 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=207a550f98318247b16a3ef0c71442b71a6d2d4d984e664418e1890f663237e4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fskeepers%2F&secure%5Burl_type%5D=linkedin_company_website) 400 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Community Manager - **Top Industries:** Cosmetics, Food & Beverages - **Company Size:** 57% Small, 26% Medium #### What Are Recent G2 Reviews of SKEEPERS Influencer Marketing? **["Great site. Great products."](https://www.g2.com/survey_responses/skeepers-influencer-marketing-review-5082675)** **Rating:** 5.0/5.0 stars _— Charey J._ [Read full review](https://www.g2.com/survey_responses/skeepers-influencer-marketing-review-5082675) **["Octoly is the perfect platform for Influencers!"](https://www.g2.com/survey_responses/skeepers-influencer-marketing-review-5338504)** **Rating:** 5.0/5.0 stars _— Erica B._ [Read full review](https://www.g2.com/survey_responses/skeepers-influencer-marketing-review-5338504) #### What Are G2 Users Discussing About SKEEPERS Influencer Marketing? - [How has SKEEPERS Influencer Marketing helped your brand, and what challenges have you faced?](https://www.g2.com/discussions/how-has-skeepers-influencer-marketing-helped-your-brand-and-what-challenges-have-you-faced) - [What is SKEEPERS Influencer Marketing used for?](https://www.g2.com/discussions/what-is-skeepers-influencer-marketing-used-for) ### [Popular Pays](https://www.g2.com/products/popular-pays/reviews) Popular Pays is your ultimate collaboration gateway and all-in-one platform for influencer marketing and visual content creation, designed for brands of all sizes. With direct access to thousands of vetted, responsive creators across industries, we streamline your entire creator marketing lifecycle - from discovery to campaign launch and beyond. Our intuitive platform and AI-powered tools make collaboration easy and intuitive, enabling you to scale your content creation efforts and launch impactful marketing campaigns without juggling multiple touchpoints. Popular Pays’ dedicated team handles everything from creator vetting and contract management to campaign oversight, ensuring quality content delivery on time, every time. Popular Pays empowers you to optimize campaigns, demonstrate tangible results, and drive significant business impact. Experience the power of seamless creator collaboration that not only aligns with your brand values and audience but also delivers strong ROI. Popular Pays is an official partner of Meta, TikTok, Amazon, and Pinterest, and works with brands such as Kellogg, Kraft, Delta, and Lyft. **Average Rating:** 4.4/5.0 **Total Reviews:** 266 #### How Do G2 Users Rate Popular Pays? - **Social Commerce:** 8.3/10 (Category avg: 7.8/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Influencer Whitelisting:** 8.2/10 (Category avg: 8.0/10) - **Influencer Compensation:** 8.5/10 (Category avg: 8.2/10) #### Who Is the Company Behind Popular Pays? - **Seller:** [Popular Pays](https://www.g2.com/sellers/popular-pays) - **Company Website:** popularpays.com - **Year Founded:** 2013 - **HQ Location:** Chicago, Illinois - **Twitter:** @popularpays 1,553 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a243d165e3b63708af6f069021fc6ccf75b01cc3b1752824d7ff2be8c8680326&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3142185%2F&secure%5Burl_type%5D=linkedin_company_website) 23 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager - **Top Industries:** Marketing and Advertising, Consumer Goods - **Company Size:** 40% Medium, 38% Small #### What Do G2 Reviewers Say About Popular Pays? _AI-generated summary from verified user reviews_ ##### Pros - Users find Popular Pays to be **intuitive and easy to use** , enhancing their overall experience and satisfaction. - Users laud the **helpful staff** at Popular Pays, consistently providing exceptional and timely support throughout their experience. - Users appreciate the **exceptional customer support** of Popular Pays, enhancing their experience with onboarding and ease of use. - Users find Popular Pays to be **extremely intuitive and easy to use** , simplifying the campaign creation process significantly. - Users appreciate the **exceptional communication** from Popular Pays, highlighting responsiveness and support throughout their experience. ##### Cons - Users encounter **creator issues** with inactive profiles, poor vetting, and communication difficulties, impacting campaign effectiveness. - Users struggle with **inefficient vetting** processes, leading to complications and poor returns on investment from creators. - Users experience **limited collaboration options** with Popular Pays, hindering effective communication and influencer connections across platforms. - Users report **technical issues** with bugs, search limitations, and a clunky review process affecting their experience. - Users face **brand challenges** with improperly vetted creators, leading to concerns over fake followers and return on investment. #### What Are Recent G2 Reviews of Popular Pays? **["Great experience"](https://www.g2.com/survey_responses/popular-pays-review-11527938)** **Rating:** 5.0/5.0 stars _— Verified User in E-Learning_ [Read full review](https://www.g2.com/survey_responses/popular-pays-review-11527938) **["Hands-on support and Intuitive Dashboard"](https://www.g2.com/survey_responses/popular-pays-review-10568513)** **Rating:** 4.0/5.0 stars _— Alexa C._ [Read full review](https://www.g2.com/survey_responses/popular-pays-review-10568513) #### What Are G2 Users Discussing About Popular Pays? - [What is Popular Pays used for?](https://www.g2.com/discussions/what-is-popular-pays-used-for) ### [Influencer Hero](https://www.g2.com/products/influencer-hero/reviews) Influencer Hero is an all-in-one influencer marketing platform designed to assist brands in managing their influencer marketing campaigns from inception to completion. This comprehensive software solution encompasses a wide range of functionalities, including influencer search, outreach, customer relationship management (CRM), affiliate marketing, user-generated content (UGC) capture, product gifting, and detailed reporting. By streamlining these processes, Influencer Hero enables brands to effectively leverage influencer partnerships to drive return on investment (ROI). Targeted primarily at marketing teams and brand managers, Influencer Hero caters to businesses of various sizes looking to enhance their marketing strategies through influencer collaborations. The platform is particularly beneficial for brands seeking to expand their reach, engage with new audiences, and foster authentic connections with consumers. With the rise of social media and the increasing importance of influencer marketing, this solution provides the tools necessary for brands to navigate the complexities of influencer relationships and maximize their marketing efforts. The platform's key features include an extensive influencer database that allows users to search for and identify potential influencers based on specific criteria such as niche, audience demographics, and engagement metrics. This targeted approach ensures that brands can find the right influencers who align with their values and marketing goals. Additionally, the outreach and CRM functionalities facilitate seamless communication and relationship management, enabling brands to build and maintain strong partnerships with influencers over time. Influencer Hero also offers capabilities for affiliate marketing and UGC capture, allowing brands to incentivize influencers to promote their products while simultaneously gathering valuable content created by users. This dual approach not only enhances brand visibility but also fosters community engagement and authenticity, as consumers are more likely to trust recommendations from real users. The product gifting feature further supports influencer collaborations by enabling brands to send products directly to influencers, encouraging organic promotion and authentic reviews. Finally, the platform's robust reporting tools provide brands with insights into campaign performance, allowing for data-driven decision-making and optimization of future marketing strategies. By offering a comprehensive suite of tools designed to simplify the influencer marketing process, Influencer Hero empowers brands to effectively harness the power of influencers, ultimately driving ROI and achieving marketing success. **Average Rating:** 4.8/5.0 **Total Reviews:** 31 #### How Do G2 Users Rate Influencer Hero? - **Social Commerce:** 9.3/10 (Category avg: 7.8/10) - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Influencer Whitelisting:** 8.8/10 (Category avg: 8.0/10) - **Influencer Compensation:** 9.3/10 (Category avg: 8.2/10) #### Who Is the Company Behind Influencer Hero? - **Seller:** [Influencer Hero](https://www.g2.com/sellers/influencer-hero) - **HQ Location:** New York, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a9b8b663b51a588c02901b81178a405a44510407dcde470f94f30ab56a2c31c0&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finfluencer-hero&secure%5Burl_type%5D=linkedin_company_website) 30 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Retail - **Company Size:** 84% Small, 10% Medium #### What Do G2 Reviewers Say About Influencer Hero? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **centralized campaign management** of Influencer Hero, which simplifies outreach and tracking seamlessly. - Users appreciate the **user-friendly interface** of Influencer Hero, simplifying campaign management and influencer outreach. - Users value the **intuitive influencer management** features of Influencer Hero, enhancing efficiency in marketing campaigns and outreach. - Users find the **initial setup easy** , enabling quick campaign launches and efficient influencer management. - Users commend Influencer Hero for its **time-saving automation** , simplifying influencer marketing and enhancing overall campaign management. ##### Cons - Users face **technical issues** like rare bugs and frequent email reconnections, though support resolves them quickly. - Users find it **difficult to onboard individual creators** without launching separate campaigns, complicating the campaign management process. - Users find the **overwhelming complexity** of Influencer Hero challenging, especially without a detailed onboarding guide. - Users report **connection issues** that disrupt functionality, like frequent email account reconnections without notifications. - Users experience **messaging issues** like slow reporting and follow-ups sent in new threads, complicating communication. #### What Are Recent G2 Reviews of Influencer Hero? **["A Time-Saving Gem for Influencer Marketing"](https://www.g2.com/survey_responses/influencer-hero-review-12628158)** **Rating:** 5.0/5.0 stars _— Cody A._ [Read full review](https://www.g2.com/survey_responses/influencer-hero-review-12628158) **["Streamlines Influencer Search, Needs Better Automation"](https://www.g2.com/survey_responses/influencer-hero-review-13104662)** **Rating:** 5.0/5.0 stars _— Verified User_ [Read full review](https://www.g2.com/survey_responses/influencer-hero-review-13104662) ### [Traackr](https://www.g2.com/products/traackr/reviews) Traackr is the all-in-one influencer marketing platform that helps organizations build performance-driven programs on a global scale. The platform enables marketers to optimize spend, unify data, streamline processes, standardize measurement, and ensure compliance. We are honored to power the most advanced influencer marketing programs in the world for brands including L'Oréal, Tiffany & Co, Pandora, Diageo and Samsung. Our company was born global and thrives on enabling effective coordination across 70 countries and 26 languages. You can find us in San Francisco, New York, Boston, London, Paris, and Singapore. Visit www.traackr.com to learn more. **Average Rating:** 4.3/5.0 **Total Reviews:** 373 #### How Do G2 Users Rate Traackr? - **Social Commerce:** 6.6/10 (Category avg: 7.8/10) - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10) - **Influencer Whitelisting:** 7.0/10 (Category avg: 8.0/10) - **Influencer Compensation:** 6.7/10 (Category avg: 8.2/10) #### Who Is the Company Behind Traackr? - **Seller:** [Traackr](https://www.g2.com/sellers/traackr) - **Company Website:** www.traackr.com - **Year Founded:** 2009 - **HQ Location:** San Francisco, CA - **Twitter:** @traackr 7,380 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=90e75bc9b1a36ceebd40aacea58bc0a99eff1611b9f6ece88cc0a3244410b48e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F510601%2F&secure%5Burl_type%5D=linkedin_company_website) 112 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Cosmetics - **Company Size:** 39% Small, 35% Large #### What Do G2 Reviewers Say About Traackr? _AI-generated summary from verified user reviews_ ##### Pros - Users find Traackr to be **incredibly easy to use** , streamlining influencer tracking and campaign management effectively. - Users appreciate the **comprehensive campaign management** capabilities of Traackr, enhancing influencer strategy and decision-making. - Users appreciate the **efficiency in managing influencer campaigns** with Traackr, enhancing collaboration and performance tracking. - Users commend the **responsive customer support** of Traackr, enhancing their overall experience and satisfaction. - Users value the **ease of influencer vetting and discovery** with Traackr, simplifying marketing campaign effectiveness. ##### Cons - Users experience **slow loading** times, leading to frustration, especially when trying to quickly access results. - Users experience **technical issues** with slow loading times, inaccurate measurements, and non-functional reporting tools. - Users find the **analytics and measurement tools inaccurate** , causing frustration in assessing campaign success and influencer insights. - Users find the **complexity** of Traackr challenging, often leading to confusion and tedious manual checks for campaigns. - Users experience **limited data** insights with Traackr, affecting the accuracy of campaign performance assessments. #### What Are Recent G2 Reviews of Traackr? **["A practical tool, at the service of business, and a team that listens"](https://www.g2.com/survey_responses/traackr-review-10870059)** **Rating:** 4.5/5.0 stars _— Carolane C._ [Read full review](https://www.g2.com/survey_responses/traackr-review-10870059) **["Powerful Campaign Insights, But Pricing and Data Accuracy Need Improvement"](https://www.g2.com/survey_responses/traackr-review-11831131)** **Rating:** 4.5/5.0 stars _— Ifeoma E._ [Read full review](https://www.g2.com/survey_responses/traackr-review-11831131) #### What Are G2 Users Discussing About Traackr? - [What is Traackr used for?](https://www.g2.com/discussions/what-is-traackr-used-for) - [What does Traackr do?](https://www.g2.com/discussions/what-does-traackr-do) - 1 comment - [How do you track influencers?](https://www.g2.com/discussions/how-do-you-track-influencers) - [What is grin influencer marketing?](https://www.g2.com/discussions/what-is-grin-influencer-marketing) - [How much does traackr cost?](https://www.g2.com/discussions/how-much-does-traackr-cost) ### [Storyclash by Kolsquare](https://www.g2.com/products/storyclash-by-kolsquare/reviews) Storyclash has been acquired by Kolsquare, Europe’s leading influencer marketing technology and a certified B Corp. Storyclash is the Influencer Marketing Platform that uses an unique AI-powered content technology to help brands & agencies scale their creator programs. Discover authentic creators, measure the impact of your campaigns and manage all your data in one place. Fast-growing DTCs like Wild, KoRo or Athletic Greens, as well as large, established companies like Vodafone, Lululemon or Kaufland use Storyclash to get more out of their influencer marketing. **Average Rating:** 4.4/5.0 **Total Reviews:** 102 #### How Do G2 Users Rate Storyclash by Kolsquare? - **Social Commerce:** 4.8/10 (Category avg: 7.8/10) - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Influencer Whitelisting:** 6.2/10 (Category avg: 8.0/10) - **Influencer Compensation:** 5.8/10 (Category avg: 8.2/10) #### Who Is the Company Behind Storyclash by Kolsquare? - **Seller:** [Storyclash](https://www.g2.com/sellers/storyclash) - **Year Founded:** 2014 - **HQ Location:** Linz, Upper Austria, Austria - **Twitter:** @Storyclash 483 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=12fe518ccd9623c075f25e91242b34f9a67b1b15b67e69638f1a3d3fa2703c2d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10970775&secure%5Burl_type%5D=linkedin_company_website) 41 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Consumer Goods - **Company Size:** 74% Small, 24% Medium #### What Do G2 Reviewers Say About Storyclash by Kolsquare? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **intuitive UX/UI** of Storyclash, making navigation and workflow impressively smooth and efficient. - Users love the **intuitive design** of Storyclash, praising its effortless navigation and helpful information accessibility. - Users value the **efficient campaign management** features of Storyclash, enhancing their workflow and simplifying influencer collaboration. - Users find the **AI support and campaign tracking** of Storyclash extremely helpful for managing their marketing efforts. - Users appreciate the **intuitive interface** of Storyclash, enabling effortless navigation and streamlined content discovery. ##### Cons - Users find the **inaccuracy of metrics** in Storyclash affects reporting reliability and overall experience negatively. - Users find the **limited creator pool** of Storyclash frustrating, impacting their ability to discover diverse talent effectively. - Users find that **content visibility and reporting reliability issues** hinder the overall effectiveness of Storyclash. - Users find **creator availability limited** , often needing to manually verify brand fit and quality for smaller creators. - Users report **data inaccuracy** issues with Storyclash, affecting the reliability of statistics and post tracking. #### What Are Recent G2 Reviews of Storyclash by Kolsquare? **["Strong influencer research tool with top support – UX & messaging still have room for improvement"](https://www.g2.com/survey_responses/storyclash-by-kolsquare-review-12112535)** **Rating:** 4.0/5.0 stars _— Jenny A._ [Read full review](https://www.g2.com/survey_responses/storyclash-by-kolsquare-review-12112535) **["The iPhone of the Influencer Marketing Softwares"](https://www.g2.com/survey_responses/storyclash-by-kolsquare-review-11876174)** **Rating:** 5.0/5.0 stars _— Ina K._ [Read full review](https://www.g2.com/survey_responses/storyclash-by-kolsquare-review-11876174) ### [Swavy](https://www.g2.com/products/swavy/reviews) Swavy is an AI-powered platform that fully automates influencer marketing, creator discovery, outreach, negotiation, contracts, and performance tracking, all managed end-to-end by AI agents, built for brands and agencies in the GCC and globally. Swavy offers two ways to work: 1. Managed Agency Service: Done-for-you influencer campaign execution with a dedicated team. Performance-based pricing means brands pay on results, not retainers. Zero upfront financial risk. 2. Self-Serve Platform: Starting at $30/month, brands run their own campaigns powered by Swavy's AI agents. From creator discovery to payments, everything happens in one centralized platform. It supports Instagram, TikTok, YouTube, and Snapchat, and is the only influencer marketing platform with native Arabic language campaign support. **Average Rating:** 5.0/5.0 **Total Reviews:** 20 #### How Do G2 Users Rate Swavy? - **Influencer Compensation:** 10.0/10 (Category avg: 8.2/10) #### Who Is the Company Behind Swavy? - **Seller:** [Swavy Marketing](https://www.g2.com/sellers/swavy-marketing) - **Year Founded:** 2022 - **HQ Location:** Dubai, AE - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f1271fc7ac5697eef2a58a54014fc4c2dc5005a71401b532e1c99ac5260a6420&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fswavyapp%2F&secure%5Burl_type%5D=linkedin_company_website) 18 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 65% Small, 35% Medium #### What Are Recent G2 Reviews of Swavy? **["All-in-one platform that simplified our influencer outreach"](https://www.g2.com/survey_responses/swavy-review-12853994)** **Rating:** 5.0/5.0 stars _— Anthony A._ [Read full review](https://www.g2.com/survey_responses/swavy-review-12853994) **["Streamlined Influencer Campaigns with AI-Powered Creator Matching"](https://www.g2.com/survey_responses/swavy-review-12993407)** **Rating:** 4.0/5.0 stars _— marguerite g._ [Read full review](https://www.g2.com/survey_responses/swavy-review-12993407) ### [NeoReach](https://www.g2.com/products/neoreach/reviews) NeoReach is a tech-enabled influencer marketing agency and software solution who manages world-class influencer campaigns for leading brands and global Fortune 500s. They offer the best-in-class influencer search, management, and tracking with enterprise-grade analytics that make it easy to build influencer relationships and create effective campaigns at scale. NeoReach’s end-to-end influencer marketing platform includes creator discovery, creator transactions, campaign management, analytics and reporting, and creator payments. Additionally, NeoReach’s API allows users to filter through datasets in their database in order to pull exact parameters for their campaign. Their API’s features include sponsorship pricing data, audience matching, the ability to track fast-growing influencers, competitor spend analysis, historical price & ROI data, fraud detection, and more. **Average Rating:** 4.5/5.0 **Total Reviews:** 10 #### How Do G2 Users Rate NeoReach? - **Social Commerce:** 10.0/10 (Category avg: 7.8/10) - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) - **Influencer Whitelisting:** 8.3/10 (Category avg: 8.0/10) - **Influencer Compensation:** 8.3/10 (Category avg: 8.2/10) #### Who Is the Company Behind NeoReach? - **Seller:** [NeoReach](https://www.g2.com/sellers/neoreach) - **Year Founded:** 2014 - **HQ Location:** San Francisco, California - **Twitter:** @NeoReach 2,723 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a4181ce811230faf74c980991d52af877532d2edccea960688c83cf65b78d30d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3757484%2F&secure%5Burl_type%5D=linkedin_company_website) 44 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 64% Small, 27% Medium #### What Are Recent G2 Reviews of NeoReach? **["Amazing Experience"](https://www.g2.com/survey_responses/neoreach-review-9865327)** **Rating:** 4.5/5.0 stars _— Tulsi R._ [Read full review](https://www.g2.com/survey_responses/neoreach-review-9865327) **["Reliable Platform for Influencer Marketing and Paid Media"](https://www.g2.com/survey_responses/neoreach-review-9870482)** **Rating:** 4.5/5.0 stars _— Ryan C._ [Read full review](https://www.g2.com/survey_responses/neoreach-review-9870482) #### What Are G2 Users Discussing About NeoReach? - [What is NeoReach used for?](https://www.g2.com/discussions/what-is-neoreach-used-for) ### [SocialBook](https://www.g2.com/products/socialbook/reviews) Finding influencers who can increase sales and deliver results is the main goal of any brand! Don’t hire influencers that have no influence, use SocialBook. SocialBook is an extremely powerful, end-to-end influencer marketing management software tool. With SocialBook you can do the following: 1) Search a real-time database of over 3 million influencers from YouTube, Instagram, and Twitch. 2) Verify influencers by checking the most in-depth and accurate data to make sure they are real. 3) Easy reach out to influencer by bulk email or bulk direct messages 4) Manage the campaign toward your KPIs. 5) The payout system makes your life easy. 6) Social Listening to monitor all your competitors to win the market share. **Average Rating:** 4.7/5.0 **Total Reviews:** 137 #### How Do G2 Users Rate SocialBook? - **Social Commerce:** 9.5/10 (Category avg: 7.8/10) - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10) - **Influencer Whitelisting:** 9.6/10 (Category avg: 8.0/10) - **Influencer Compensation:** 9.5/10 (Category avg: 8.2/10) #### Who Is the Company Behind SocialBook? - **Seller:** [SocialBook](https://www.g2.com/sellers/socialbook) - **Year Founded:** 2019 - **HQ Location:** Foster City, CA - **Twitter:** @Boostinsider 1,604 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4f4d1f327095aa03bb21c772db0e76214a7afd4fa616bb79084ad5f338b6bfe1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsocialbook-io%2F&secure%5Burl_type%5D=linkedin_company_website) 32 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Virtual Assistant - **Top Industries:** Marketing and Advertising, Apparel & Fashion - **Company Size:** 58% Small, 40% Medium #### What Are Recent G2 Reviews of SocialBook? **["Best Influencer Marketing Platform To Increase Business Awareness"](https://www.g2.com/survey_responses/socialbook-review-9226665)** **Rating:** 5.0/5.0 stars _— Nafees B._ [Read full review](https://www.g2.com/survey_responses/socialbook-review-9226665) **["THE COMPLETE INFLUENCER MARKETING SOLUTION"](https://www.g2.com/survey_responses/socialbook-review-9111952)** **Rating:** 5.0/5.0 stars _— Angel C._ [Read full review](https://www.g2.com/survey_responses/socialbook-review-9111952) #### What Are G2 Users Discussing About SocialBook? - [What is SocialBook used for?](https://www.g2.com/discussions/what-is-socialbook-used-for) - 1 upvote ### [Audiense](https://www.g2.com/products/audiense/reviews) At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is faced with limitations in this fast-moving digital age. It’s time to unlock digital and social intelligence to develop informed audience strategies and address the fundamental challenge of culture always being on the move, making it difficult for existing consumer segmentation to keep up. Audiense aims to create brand relevance through cultural understanding. Our social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities and passion points becoming a powerful new input to the segmentation strategy. Audiense provides a great data-foundation to persona development, understanding the audiences that matter to your business, finding new audience pocket opportunities, identifying sponsorships/partnerships, content ideation, targeted advertising and so much more. We are proud to have served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. Over the last 2 years Audiense has risen as a consolidator in the space acquiring SOPRISM, Tweet Binder and Affinio. As a result we have developed a suite of products powered by a variety of data sources diversifying our offering. We currently offer a range of products and services across 2 core Hubs: 1) Audiense Intelligence [3 products] Demand, Social and Digital Intelligence 2) X Marketing: [2 products] X advanced analytics & tracking and Community management **Average Rating:** 4.5/5.0 **Total Reviews:** 242 #### How Do G2 Users Rate Audiense? - **Social Commerce:** 6.7/10 (Category avg: 7.8/10) - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Influencer Whitelisting:** 7.9/10 (Category avg: 8.0/10) - **Influencer Compensation:** 7.1/10 (Category avg: 8.2/10) #### Who Is the Company Behind Audiense? - **Seller:** [Audiense](https://www.g2.com/sellers/audiense) - **Company Website:** www.audiense.com - **Year Founded:** 2011 - **HQ Location:** London, England - **Twitter:** @AudienseCO 170,861 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f5636fe434ecb3e03fc19533643d839bf18f2539b60c9084873b52c2b282ab2f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10529043&secure%5Burl_type%5D=linkedin_company_website) 101 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO - **Top Industries:** Marketing and Advertising, Market Research - **Company Size:** 50% Small, 33% Medium #### What Do G2 Reviewers Say About Audiense? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **flexibility and depth** of Audiense for insightful audience exploration and effective stakeholder communication. - Users appreciate the **flexibility and detailed insights** of Audiense, enhancing audience understanding and stakeholder communications. - Users value the **flexibility and depth of insights** Audiense offers, enhancing audience understanding and client presentations. - Users appreciate the **flexibility** of Audiense, enhancing audience exploration and efficient reporting for stakeholder presentations. - Users value the **flexible analytics and deep audience insights** of Audiense, streamlining research and reporting considerably. ##### Cons - Users find the lack of **audience search flexibility** limiting, preferring to avoid returning to Meltwater for refinements. - Users find the **complex features** of Audiense overwhelming, making navigation challenging initially. - Users find the **complexity of navigation** initially overwhelming due to the numerous features available on Audiense. - Users find **data inaccuracy** in Audiense's reports, making them less reliable for overall audience representation. - Users note the **data limitations** of Audiense, finding insights based on publicly available data may not fully represent audiences. #### What Are Recent G2 Reviews of Audiense? **["Saves me hours of time!"](https://www.g2.com/survey_responses/audiense-review-10066252)** **Rating:** 5.0/5.0 stars _— Verified User in Media Production_ [Read full review](https://www.g2.com/survey_responses/audiense-review-10066252) **["Invaluable to the Business"](https://www.g2.com/survey_responses/audiense-review-4630506)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/audiense-review-4630506) #### What Are G2 Users Discussing About Audiense? - [What is Audiense used for?](https://www.g2.com/discussions/what-is-audiense-used-for) ### [Dash Social](https://www.g2.com/products/dash-social/reviews) Dash Social is a social media management platform built for modern marketing teams. It combines social media analytics, influencer marketing, social listening, and social commerce tools to help brands effortlessly plan, publish, measure, and optimize content for the best impact. It delivers brand-specific intelligence that turns social into a driver of market insight, competitive advantage, and revenue growth. Key Features & Benefits: - Brand predictive insights to optimize content and investment decisions - Fully customizable cross-channel social media analytics with actionable data - Campaign reporting across owned, earned, paid, and creator content - In-depth competitive analysis, share of voice, and industry benchmarking - Social listening to track trends, audience sentiment, and brand health - Social media scheduling tool for efficient content planning and publishing - Collaborative social media inbox management to engage audiences across channels - Link-in-bio and UGC galleries to drive sales from social - End-to-end creator discovery, management, and measurement to scale influencer partnerships Trusted by leading consumer brands across retail, beauty, fashion, media, and CPG, Dash Social ensures teams can effectively link social performance to revenue, unify fragmented data into executive-ready insights, and confidently scale their brand reach across markets and channels. **Average Rating:** 4.7/5.0 **Total Reviews:** 406 #### How Do G2 Users Rate Dash Social? - **Social Commerce:** 10.0/10 (Category avg: 7.8/10) - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10) #### Who Is the Company Behind Dash Social? - **Seller:** [Dash Social](https://www.g2.com/sellers/dash-social) - **Company Website:** www.dashsocial.com - **Year Founded:** 2013 - **HQ Location:** Halifax, NS - **Twitter:** @DashSocialHQ 1,856 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7a3ff2b9ef950267cb1559972563b165886a5b5d0fcbedef54e9ac05c7a7bd41&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdashsocialhq%2F&secure%5Burl_type%5D=linkedin_company_website) 299 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Social Media Coordinator - **Top Industries:** Apparel & Fashion, Cosmetics - **Company Size:** 41% Small, 40% Medium #### What Do G2 Reviewers Say About Dash Social? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **user-friendly design** of Dash Social, praising its inviting interface and easy navigation. - Users appreciate the **analytics focus** of Dash Social, which helps in tracking insights and competitors effectively. - Users value the **robust analytics** of Dash Social, enhancing content performance understanding and marketing strategy effectiveness. - Users love Dash Social for its **intuitive scheduling and analytics** , making social media management effortless and effective. - Users value the **robust analytics and scheduling features** of Dash Social, making marketing campaigns more effective and organized. ##### Cons - Users express frustration over **Instagram limitations** , particularly with auto-posting and tracking engagement for reels. - Users note **missing features** , such as limited integration with certain channels and inadequate Salesforce connectivity. - Users desire more **robust features** in Dash Social, including Reddit integration and enhanced influencer tools. - Users highlight the **API limitations** of Dash Social, impacting scheduling and reporting capabilities for various platforms. - Users feel the **feature limitations** of Dash Social hinder effective scheduling, reporting, and in-depth data insights. #### What Are Recent G2 Reviews of Dash Social? **["Dash Makes Scheduling Effortless with a Clean UI and Reliable Posting"](https://www.g2.com/survey_responses/dash-social-review-12846720)** **Rating:** 4.0/5.0 stars _— Ryan M._ [Read full review](https://www.g2.com/survey_responses/dash-social-review-12846720) **["Streamlined Social Media Scheduling with Powerful Analytics and Insights"](https://www.g2.com/survey_responses/dash-social-review-12861498)** **Rating:** 5.0/5.0 stars _— Veronica G._ [Read full review](https://www.g2.com/survey_responses/dash-social-review-12861498) #### What Are G2 Users Discussing About Dash Social? - [What is Dash Hudson used for?](https://www.g2.com/discussions/what-is-dash-hudson-used-for) ### [Trend](https://www.g2.com/products/trend/reviews) Trend is an image and video creative services platform. We've simplified the way that brands source content ranging from product photography, lifestyle photos/videos, product action photos/videos, unboxings, testimonials, and more! Our network of opted-in curated creators gives you the ability to run dozens of content projects every month making sourcing high-quality, converting content quickly and pain-free. Campaigns are completed fast due to Trend's industry-first apply process. Instead of searching for creators, our network applies to your campaign within minutes of posting. With Trend, brands also receive full licensing rights to the content that they can repurpose for any marketing efforts. Become the visual content hero on your team by leveraging Trend! **Average Rating:** 4.5/5.0 **Total Reviews:** 64 #### How Do G2 Users Rate Trend? - **Social Commerce:** 3.3/10 (Category avg: 7.8/10) - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **Influencer Whitelisting:** 5.0/10 (Category avg: 8.0/10) - **Influencer Compensation:** 5.0/10 (Category avg: 8.2/10) #### Who Is the Company Behind Trend? - **Seller:** [Trend](https://www.g2.com/sellers/trend) - **Year Founded:** 2018 - **HQ Location:** Miami, FL - **Twitter:** @trend 1,636 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aedc8727dd5386927125822af028085d4346129f7f7d6882ac44f355e3192917&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrend-io%2Fabout&secure%5Burl_type%5D=linkedin_company_website) 62 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Health, Wellness and Fitness, Consumer Goods - **Company Size:** 94% Small, 5% Medium #### What Are Recent G2 Reviews of Trend? **["How Trend helps Improve the Quality of My Content"](https://www.g2.com/survey_responses/trend-review-10354546)** **Rating:** 4.5/5.0 stars _— Ricardo C._ [Read full review](https://www.g2.com/survey_responses/trend-review-10354546) **["Great Value and Easy to Use!"](https://www.g2.com/survey_responses/trend-review-4292742)** **Rating:** 5.0/5.0 stars _— Tim W._ [Read full review](https://www.g2.com/survey_responses/trend-review-4292742) ### [Roster](https://www.g2.com/products/roster/reviews) Everyone has influence, and the best brands use Roster to harness it. With Roster, companies convert passionate customers into brand ambassadors that drive awareness on social media, boost marketing initiatives like reviews, and drive revenue. Roster's comprehensive toolset helps companies: (1) Recruit, Engage, and Reward a Community (2) Amplify Brand Awareness (3) Leverage User Generated Content (4) Drive Word of Mouth Revenue **Average Rating:** 4.4/5.0 **Total Reviews:** 61 #### How Do G2 Users Rate Roster? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **Influencer Compensation:** 8.3/10 (Category avg: 8.2/10) #### Who Is the Company Behind Roster? - **Seller:** [Roster](https://www.g2.com/sellers/roster) - **Year Founded:** 2016 - **HQ Location:** Lehi, Utah - **Twitter:** @get\_roster 873 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e57229bed3b263f9a019e6801d6d27d8e2f7cad8742dd4d06367dc40828ca12f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetroster%2F&secure%5Burl_type%5D=linkedin_company_website) 32 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Consumer Goods, Health, Wellness and Fitness - **Company Size:** 76% Small, 16% Medium #### What Do G2 Reviewers Say About Roster? _AI-generated summary from verified user reviews_ ##### Pros - Users find Roster's **ease of use** invaluable for managing campaigns and affiliate activities all in one centralized location. - Users value Roster for its **exceptional customer support** , which includes personalized assistance and quick service responses. - Users find Roster's **easy setup** invaluable, enjoying seamless integration and helpful guidance throughout the onboarding process. - Users value Roster's **effective campaign management** , appreciating its ease of use and robust support for affiliate success. - Users appreciate the **centralized and intuitive system** of Roster, which streamlines management and enhances efficiency across campaigns. ##### Cons - Users express concern over **missing features** like a mobile app and YouTube integration, impacting their experience with Roster. - Users report **inaccuracy in campaign metrics** , lacking detailed insights and reliable tracking of influencer actions. - Users express a desire for an **easier way to credit affiliates retroactively** for phone transactions initiated by customers. - Users express concern over **delayed feature updates** , particularly regarding the long-awaited YouTube integration for branding needs. - Users find the **initial complexity** of Roster overwhelming, though support is excellent in providing clarification. #### What Are Recent G2 Reviews of Roster? **["Comprehensive Influencer Management with Unmatched Support"](https://www.g2.com/survey_responses/roster-review-12295501)** **Rating:** 5.0/5.0 stars _— Madison H._ [Read full review](https://www.g2.com/survey_responses/roster-review-12295501) **["Centralized, Intuitive Hub for Scaling Our Ambassador Program"](https://www.g2.com/survey_responses/roster-review-12213413)** **Rating:** 5.0/5.0 stars _— Verified User in Consumer Goods_ [Read full review](https://www.g2.com/survey_responses/roster-review-12213413) - [‹ Prev‹ Prev](/categories/influencer-marketing-platforms?order=g2_score&page=2#product-list) - [1](/categories/influencer-marketing-platforms?order=g2_score#product-list) - [2](/categories/influencer-marketing-platforms?order=g2_score&page=2#product-list) - 3 - [4](/categories/influencer-marketing-platforms?order=g2_score&page=4#product-list) - [5](/categories/influencer-marketing-platforms?order=g2_score&page=5#product-list) - [6](/categories/influencer-marketing-platforms?order=g2_score&page=6#product-list) - [7](/categories/influencer-marketing-platforms?order=g2_score&page=7#product-list) - … - [26](/categories/influencer-marketing-platforms?order=g2_score&page=26#product-list) - [27](/categories/influencer-marketing-platforms?order=g2_score&page=27#product-list) - [Next ›Next ›](/categories/influencer-marketing-platforms?order=g2_score&page=4#product-list) Spotlight Categories [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) [Talent Assessment Software](https://www.g2.com/categories/talent-assessment-software) [Customer Service Automation Software](https://www.g2.com/categories/customer-service-automation) [Video Conferencing Software](https://www.g2.com/categories/video-conferencing) [Employee Intranet Software](https://www.g2.com/categories/employee-intranet) Similar Categories - [Other Social Media](/categories/other-social-media) - [Social Media Analytics](/categories/social-media-analytics) - [Social Media Listening Tools](/categories/social-media-listening-tools) - [Social Media Management](/categories/social-media-mgmt) - [Social Media Suites](/categories/social-media-suites) [Browse Influencer Marketing Platforms Themes](/categories/influencer-marketing-platforms/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated October 3, 2024 Influencer marketing platforms provide organizations with an end-to-end solution for discovering social influencers, managing influencer-generated content, and analyzing influencer marketing campaigns. This type of software enables brands to tap into new acquisition channels and promote new products or services through partnerships with celebrities, content creators, micro-influencers, and brand ambassadors. Influencer marketing platforms are most frequently used by marketing and advertising teams in consumer goods industries like retail, fashion, and beauty, as well as e-commerce businesses and direct-to-consumer (DTC) brands. There are two distinct methods for sourcing influencers through an influencer marketing platform. Some vendors provide a large, searchable influencer database that contains information about verified influencers across multiple social networks. These products often use artificial intelligence to analyze influencers and their audiences. Other providers grant access to a private, opt-in network of social influencers who want to partner with brands. Regardless of the sourcing method, both types of influencer marketing platforms allow businesses to filter through influencers by establishing detailed search criteria. Marketers can then use built-in collaboration and content management features to communicate with influencers, manage influencer-generated content, and analyze the performance of social influencer campaigns. Influencer marketing platforms are often implemented to support other [social media marketing software](https://www.g2.com/categories/social-media-marketing). Some influencer marketing solutions may offer features of [user-generated content software](https://www.g2.com/categories/user-generated-content) or [customer advocacy software](https://www.g2.com/categories/customer-advocacy) to help brands leverage social proof and convert existing advocates into social influencers. To qualify for inclusion in the Influencer Marketing Platforms category, a product must: - Provide tools that enable users to search for social influencers within an influencer network or across social networks - Allow users to filter through and segment influencers according to a series of factors - Offer campaign management and communication tools with which users can communicate and manage influencers - Provide a dashboard through which users can visualize and evaluate influencer campaign performance - Facilitate importing and exporting of influencer data, including contact information Show More * * * ## How Do You Choose the Right Influencer Marketing Platforms? ### What You Should Know About Influencer Marketing Platforms ### What are Influencer Marketing Platforms? Influencer marketing software is an important solution for any organization that invests heavily in influencer campaigns. [Influencer marketing](https://learn.g2.com/influencer-marketing) is a social media marketing strategy that aims to build mutually beneficial relationships between brands and individuals known as “influencers." In social media, an influencer is anyone with the power to impact the buying habits or actions of others through their expertise, authority, or relationship with their audience. Brands also often refer to their influencers as ambassadors or creators. Influencer marketing platforms offer a variety of tools that streamline most or all aspects of the influencer marketing process. The most common features include influencer discovery, campaign management, and campaign analytics. Some solutions enable businesses to identify the most relevant influencers across social media while others maintain a proprietary marketplace of content creators. In addition to discovery, marketers can leverage communication and automation tools to manage their relationships with creators, as well as analytics features to measure the performance of their influencer campaigns. Influencer marketing platforms that provide real-time visibility, system stability, and data integrity typically combine centralized campaign dashboards with consistent tracking infrastructure that scales across creators, programs, and payouts. Based on G2 reviews, marketing operations leaders evaluate influencer marketing platforms by comparing streamlined workflow automation, real-time campaign visibility, and consistent attribution data across multi-creator programs. Key Benefits of Influencer Marketing Platforms - Increase social reach across all desired channels - Improve brand awareness - Build trust across target audiences - Evaluate, plan, and manage influencer marketing efforts for future success - Leverage social channels and influencer marketplaces - Identify the most relevant and helpful influencers - Curate user-generated content - Analyze performances of influencer campaigns ### Why Use Influencer Marketing Platforms? Influencer marketing can be an extremely effective strategy for building brand awareness, generating sales, and even [promoting consumer trust](https://research.g2.com/insights/influencer-marketing-building-trust-with-tech). In general, people are more likely to accept product and service recommendations from someone they already know. Many influencers have highly engaged followers who like and admire them; with influencer marketing software, businesses can partner with the right influencers to reach those audiences. **Influencer recruitment** — Influencer marketing software is designed specifically to help users reach out to influencers. These platforms either allow users to sift through influencer marketplaces or scan social media channels. The software identifies which influencer is the best match for a company’s brand and campaign initiatives. For example, a pet product brand might wish to promote their new grain-free food to pet owners. The company could use an influencer marketing platform to discover and reach out to the most relevant influencers to partner with for a promotion—in this case, cat- and dog-focused social media accounts with large and highly engaged audiences. **Campaign management and analytics** — Productive influencer marketing solutions offer built-in [social analytics](https://www.g2.com/categories/social-analytics) capabilities, which help users gauge the success of influencer-led campaigns. Brands with mature influencer marketing programs may run dozens of campaigns at a time. Influencer marketing software enables these brands to execute campaigns, communicate with influencers in their network, and measure the impact of each creator’s content. It is challenging to measure the true return-on-investment (ROI) of influencer marketing campaigns since this type of content cannot always be directly attributed to sales or leads. Most campaigns act as one touchpoint among many which contribute to a consumer’s decision to make a purchase. However, influencer marketing software can help marketers benchmark their efforts with analytics such as cost per engagement, cost per follower, and more. **User-generated content (UGC)** — [User-generated content](https://www.g2.com/categories/user-generated-content) is a by-product of the relationship between brands and influencers. When an influencer creates and posts sponsored content on social media, businesses can reuse that content for their own marketing purposes. For example, imagine a luxury travel brand partners with Instagram influencers to promote their line of luggage. The influencers then post photos of themselves travelling with the luggage in beautiful, foreign destinations. The brand can then use these photos on their own social channels, on their website, and in digital advertisements. ### Who Uses Influencer Marketing Platforms? Influencer marketing software is mainly used by business-to-consumer (B2C) companies, especially those that sell consumer packaged goods (CPG) such as clothing, makeup, food, and household products. It is also a popular strategy among [e-commerce](https://learn.g2.com/e-commerce) brands since influencer content can easily link to an online store, where consumers can purchase a product immediately. **Marketers** — Within an organization, marketing teams will be the primary users of influencer marketing software. Influencer campaigns require a significant amount of attention and resources as they involve managing relationships, compensating influencers, delivering samples, monitoring engagement, measuring performance, and more. As a result, these platforms are leveraged by businesses with mature social media marketing programs. **Influencers** — Some influencer marketing platforms offer brands access to a proprietary database or marketplace of influencers. Content creators can join these marketplaces to indicate their interest in partnering with businesses. These platforms often provide influencers the ability to reach out to businesses directly, negotiate pay rates, and measure their own campaign performance ### Influencer Marketing Platforms Features **Influencer recruitment** — Influencer marketing software enables companies to locate and recruit social influencers, either through a proprietary influencer marketplace or through an AI-powered algorithm which searches for influencers across social networks. Recruitment tools help marketers build digital profiles of relevant influencers with information about them and their audience. **Influencer scoring** — Influencer scoring features help businesses identify which influencers will be most relevant to their brand’s message or products, and help provide the most engagement. Platforms use proprietary algorithms to “score" influencers and assess their authority within a business’s target market. **Audience analysis** — Influencer marketing platforms analyze the demographic and psychographic characteristics of influencers and their followers. Marketers can use this feature to understand an influencer’s brand affinities, interests, and aesthetic. For example, a beauty brand can use audience analysis to target influencers who are interested in makeup or skincare products. **Influencer segmentation** — Segmentation features allow brands to separate their influencers into groups based on specific characteristics, such as their past work on brand initiatives, follower count, or campaign engagement. These tools help marketers manage groups of influencers according to the business’s needs, as well as target the appropriate creators for each campaign. **Influencer collaboration** — Influencer marketing software acts as an influencer [CRM](https://www.g2.com/categories/crm) of sorts, enabling marketers to maintain records of past partnerships and communications. Collaboration tools ensure all members of a marketing team can view and access their business’s past engagement with influencers so everyone is on the same page. **User-generated content (UGC) management** — Influencer campaigns generate large quantities of [user-generated content](https://www.g2.com/categories/user-generated-content) for brands. UGC management tools help them schedule, publish, and optimize this content for their own purposes. From a centralized platform, marketers can configure content usage and ownership rights for the various types of content their ambassadors produce. **Workflow capability** — Since influencer campaigns are essentially paid advertisements, businesses need to approve the content before the influencer posts it on social media. Influencer marketing software provides workflow capabilities that allow marketers to automate the review and approval processes. **Influencer analysis** — Influencer analytics features evaluate the performance of influencers and their associated campaigns. These tools rank influencers according to their impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work. **Reporting and dashboards** — Campaign analytics features are essential for measuring the success of a business’s influencer marketing strategy. Influencer marketing software allows marketers to monitor and visualize all influencer campaigns through a dashboard that displays key success metrics in real time. These platforms can also generate comprehensive reports to be distributed to relevant stakeholders. **Data importing and exporting** — Import tools enable marketers to import their existing list of brand ambassadors to an influencer marketing platform. Businesses can create more detailed profiles for their influencers and manage relationships directly from the platform. Export tools allow marketers to export influencer data from the platform, such as contact information and audience analytics. Other Features of Influencer Marketing Platforms: [E-commerce integration](https://www.g2.com/categories/influencer-marketing-platforms/f/e-commerce-integration), [Influencer compensation](https://www.g2.com/categories/influencer-marketing-platforms/f/influencer-compensation), [Influencer database](https://www.g2.com/categories/influencer-marketing-platforms/f/influencer-database), [Influencer whitelisting](https://www.g2.com/categories/influencer-marketing-platforms/f/influencer-whitelisting), [Opt-in network](https://www.g2.com/categories/influencer-marketing-platforms/f/opt-in-network), [Social commerce](https://www.g2.com/categories/influencer-marketing-platforms/f/social-commerce) ### Trends Related to Influencer Marketing Platforms **Artificial intelligence (AI)** — Many influencer marketing platforms are leveraging AI to power their search algorithms and influencer analytics. Through [natural language processing (NLP) software](https://learn.g2.com/natural-language-processing) and [image recognition software](https://www.g2.com/categories/image-recognition), AI can analyze both the text and visual content of an influencer’s social feed, identifying their interests, demographics, visual style, preferred brands, and so on. With these enhanced features, marketers can better pinpoint the most relevant influencers to partner with their brand. NLP can also be used to analyze the sentiment of an influencer’s content, as well as the sentiment of their followers’ comments. Sentiment data can help inform the results of an influencer campaign—for example, an influencer’s content may receive many comments, but if most of the comments are negative, then the campaign probably was not a success. **Micro-influencers** — The exponential growth of social media over the past decade has made it possible for anyone to build a large audience and earn trust from their followers. As a result, it’s no longer necessary for brands to partner with big celebrity names for costly endorsements. Instead, many brands are finding success with [micro-influencers](https://learn.g2.com/micro-influencers)—individuals with audiences of 2,000-50,000 followers on social media. Although micro-influencers have smaller audiences than typical influencers, their content is more specific to a particular niche or market. When marketers partner with micro-influencers they can execute multiple smaller campaigns they know will reach their target audience. ### Potential Issues with Influencer Marketing Platforms **Influencer fraud** — As brands seek to engage with the most relevant and prominent influencers in their market, they should be wary of scams and fraudulent activity. In order to appear more influential, some social media accounts may purchase fake followers or engagement. These fake influencers pay for bots to follow their accounts, “like" their content, or comment on posts. They can then use these inflated follower counts and engagement activity to entice brands to partner with them. It was estimated that influencer fraud would cost brands [$1.3 billion in 2019](https://www.cnbc.com/2019/07/24/fake-followers-in-influencer-marketing-will-cost-1point3-billion-in-2019.html) alone. However, many influencer marketing platforms are incorporating enhanced algorithms to detect influencer fraud and determine if an influencer’s followers and engagement rates are genuine. ### Software and Services Related to Influencer Marketing Platforms [Media and influencer targeting software](https://www.g2.com/categories/media-and-influencer-targeting) — Public relations (PR) teams and agencies often prefer to use media and influencer targeting software over influencer marketing platforms. These solutions identify media members, social influencers, and bloggers who have authority in their industry. PR teams use media and influencer targeting tools to reach out to journalists and other media influencers who may be interested in sharing a company’s message, such as an announcement for a new product or service. [Blogger outreach software](https://www.g2.com/categories/blogger-outreach) — Blogger outreach software is another solution for businesses to identify and engage with influential content creators. While similar to influencer marketing platforms, blogger outreach software has a stronger focus on generating long-form product reviews over more ephemeral social media content. [Affiliate marketing programs](https://www.g2.com/categories/affiliate-marketing-programs) — Affiliate marketing programs connect merchants with publishers who place referral links to the merchant’s product(s) on their own website. The publishers, known as “affiliates," earn a commission based on the amount of traffic or sales the referral generates. Affiliate marketing is another effective strategy where brands can form mutually beneficial relationships. [Customer advocacy software](https://www.g2.com/categories/customer-advocacy) — Customer advocacy software helps businesses create and manage referral programs to promote their brand, products, or services through word-of-mouth. Whereas influencer marketing software enables marketers to discover social influencers who initially may be unaware of their company, customer advocacy software leverages a company’s existing customer base to encourage testimonials, feedback, and social promotion. [Social media monitoring software](https://www.g2.com/categories/social-media-monitoring) — Social media monitoring software enables businesses to track mentions of their company, competitors, or specific keywords on social media, as well as analyze the sentiment of those mentions. Some products in this category overlap with influencer marketing, as they provide tools for identifying influencers in a particular niche or who may already be promoting a company’s products or services. ### Influencer Marketing Platforms FAQs #### Most Popular FAQs **Which influencer marketing platform has the best reviews on G2?** The highest-reviewed influencer marketing platforms on G2 span affiliate and partnership management tools, creator marketplaces, and full-suite influencer campaign platforms. - [impact.com](https://www.g2.com/products/impact-com/reviews): The most reviewed platform in the category, used by brands and agencies for partnership and influencer program management across affiliate, creator, and ambassador channels. - [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews): The second most reviewed platform with strong SMB representation, covering influencer discovery, campaign management, and reporting within a social media management context. - [Insense](https://www.g2.com/products/insense/reviews): The third most reviewed platform and one of the highest-rated, with brands and agencies citing its UGC-focused creator marketplace as a fast path to sourcing content at scale. - [Tracknow](https://www.g2.com/products/tracknow/reviews): The fourth most reviewed platform and among the highest-rated in the entire category, with a predominantly SMB reviewer base citing its affiliate and influencer tracking capabilities and near-perfect ease-of-use scores. **How much do influencer marketing platforms cost?** Pricing varies widely depending on whether the platform is self-serve, managed, or performance-based. Self-serve tools typically charge monthly subscription fees ranging from a few hundred to several thousand dollars, depending on the creator database size and campaign volume. Managed and marketplace platforms often charge per campaign or take a percentage of creator fees. Enterprise contracts are almost always custom-quoted based on seat count, integrations, and support tier. **Which influencer marketing platforms are recommended for strong ROI?** ROI is the most cited evaluation benchmark in G2 reviews for this category, with buyers measuring it through conversion tracking, affiliate revenue attribution, and cost-per-piece of creator content. - [Tracknow](https://www.g2.com/products/tracknow/reviews): Among the highest-rated platforms in the category with near-perfect recommendation scores, reviewed by performance-focused teams for precise affiliate and influencer tracking that ties creator activity directly to revenue outcomes. - [Agentio](https://www.g2.com/products/agentio/reviews): Highly rated with strong recommendation scores, cited by brands for its creator-to-conversion workflow that makes it straightforward to attribute campaign spend to measurable business results. - [Statusphere](https://www.g2.com/products/statusphere/reviews): Reviewed by consumer brands for its managed micro-influencer model, with teams citing consistent content output and product placement rates as the basis for favorable ROI calculations compared to running campaigns in-house. **What is the best influencer marketing platform for mobile users?** Mobile usability is a practical requirement for both brand-side marketers managing campaigns on the go and creators interacting with platforms from their phones. These platforms earn the strongest ease-of-use and ease-of-setup scores among reviewers in this category. - [Trackdesk](https://www.g2.com/products/trackdesk/reviews): Earns the highest ease-of-setup score in the category among well-reviewed platforms, with SMB reviewers consistently describing a smooth, mobile-accessible experience from onboarding through campaign tracking. - [Modash](https://www.g2.com/products/modash/reviews): Among the highest-rated platforms in the category, reviewed by marketing teams for its clean influencer discovery and campaign management interface that works effectively across devices without requiring desktop access. - [SARAL](https://www.g2.com/products/saral/reviews): A highly rated platform with SMB reviewers citing its accessible interface and streamlined outreach workflows as well-suited to marketers managing influencer relationships from mobile devices. **Which tool is commonly used for influencer marketing?** The most commonly used influencer marketing tools on G2 vary by company size and use case. - [impact.com](https://www.g2.com/products/impact-com/reviews): Leads the category by review volume and is the most widely adopted among mid-market and enterprise teams running multi-channel partnership programs. - [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews): The second-most-reviewed platform, most frequently used by teams already on social media management platforms. - [Insense](https://www.g2.com/products/insense/reviews): Among the most actively reviewed tools for smaller teams and creator-first programs, with consistently high satisfaction scores. - [Tracknow](https://www.g2.com/products/tracknow/reviews): Also among the most actively reviewed options for smaller teams and creator-first programs, with consistently high satisfaction scores. **What are the best influencer marketing platforms for mid-market teams that need real-time analytics?** Based on G2 reviews, mid-market marketing teams evaluating the best influencer marketing platforms typically weigh real-time analytics depth against per-campaign pricing, since they are running enough creator programs to justify dedicated software but not at the volume that absorbs enterprise contracts. Reviewers from growing teams cite real-time reporting on engagement, attribution, and conversion as the analytics features that determine whether the platform earns its budget, with the strongest platforms surfacing campaign performance within the same dashboard used for daily creator communications. **Which influencer marketing platforms are best for streamlined workflow and strong team adoptio** Based on G2 reviews, the most trusted influencer marketing platforms are those that combine streamlined workflow automation with strong team adoption across operations managers, campaign leads, and partnership teams. Reviewers consistently mention centralized creator communications, automated payouts, and unified campaign tracking as the workflow features that replace spreadsheet-based programs at scale. For operations managers running multi-creator programs, the platforms most often recommended in user reviews are those that consolidate creator discovery, contract management, content approval, and performance reporting into a single environment that finance and brand stakeholders can also access. The best influencer marketing platforms pair that streamlined workflow with strong team adoption from the first campaign cycle, and reviewers tie this directly to long term adoption and retention: influencer marketing platforms stay in the stack when daily users keep choosing them over spreadsheets after the initial rollout, while tools that add steps to creator communications or reporting quietly lose their seats at renewal. **What are the most reliable influencer marketing platforms according to operations managers at technology companies?** The most reliable influencer marketing platforms in reviews from operations managers at technology companies hold up on the risk points that matter most: tracking that never drops, payouts that clear on schedule, and creator data that stays accurate. Based on G2 reviews: - [impact.com](https://www.g2.com/products/impact-com/reviews): Reviewers describe dynamic tracking that consistently holds up alongside fast, solution-oriented support, with information technology and services among the platform's top reviewer industries. - [Later Influence](https://www.g2.com/products/later-influence/reviews): Reviewers credit payment-history transparency for standardizing creator rates and account reps who keep programs stable through process changes, on top of the content delivery consistency enterprise reviewers already cite. - [Awin](https://www.g2.com/products/awin/reviews): Carries the category's strongest preserved evidence for tracking infrastructure reliability at high transaction volumes. The honest counterweight from recent reviews: payment configuration rigidity still frustrates some operations teams, so validating payout workflows during a trial remains the practical test of reliability claims. #### Small Business FAQs **What is the most affordable influencer marketing platform for small businesses?** Small business buyers prioritize low-cost or performance-based pricing, minimal setup, and platforms that don't require a dedicated influencer marketing team to operate. See the full list of [influencer marketing platforms for SMBs](https://www.g2.com/categories/influencer-marketing-platforms/small-business) on G2. - [Influencers.club](https://www.g2.com/products/influencers-club/reviews): A well-reviewed platform with a strong SMB reviewer base, cited by small brands for connecting with creators at an accessible price point without requiring a minimum campaign spend commitment. - [PartnerStack](https://www.g2.com/products/partnerstack/reviews): Reviewed positively by small teams for its partner and influencer program management with transparent pricing, cited as a practical option for businesses running affiliate and creator programs without a dedicated influencer budget. - [Afluencer](https://www.g2.com/products/afluencer/reviews): A well-rated platform reviewed by small businesses for connecting brands directly with creators at a price point suited to teams without dedicated influencer marketing budgets. **What is the best influencer marketing platform for startups?** Startups on G2 prioritize platforms that require minimal onboarding, deliver quick creator matches, and don't lock teams into long contracts before a program is proven. - [Tracknow](https://www.g2.com/products/tracknow/reviews): The highest-rated platform in the category among tools with 50 or more reviews, with a strong SMB reviewer base citing fast setup and reliable tracking as reasons early-stage teams adopt it for affiliate and influencer programs. - [SARAL](https://www.g2.com/products/saral/reviews): A highly rated platform with an SMB-skewed reviewer base, reviewed by startup marketing teams for streamlined influencer outreach and relationship management that doesn't require a large team to operate. - [Creator.co](https://www.g2.com/products/creator-co/reviews): Reviewed by small brands and startups for its self-serve marketplace model, allowing teams to run influencer campaigns without a managed service or agency layer. **Which influencer marketing platform is the most user-friendly for small teams?** Ease-of-use and ease-of-setup scores from G2 reviewers at smaller companies identify a clear group of platforms that marketers can operate without technical onboarding or dedicated support. - [Trackdesk](https://www.g2.com/products/trackdesk/reviews): Earns one of the highest ease-of-setup scores in the entire category, with small team reviewers describing it as one of the fastest platforms to get running from sign-up to first tracked campaign. - [Agentio](https://www.g2.com/products/agentio/reviews): Among the highest-rated platforms in the category, with strong ease-of-use scores, reviewed by small marketing teams for its clean interface and straightforward creator matching and campaign workflow. - [Storyclash by Kolsquare](https://www.g2.com/products/storyclash-by-kolsquare/reviews): A platform with a predominantly SMB reviewer base, reviewed for its accessible content tracking and creator discovery interface that small teams can navigate without prior influencer marketing tool experience. **What are the best influencer marketing platforms for e-commerce and DTC brands?** Consumer goods, retail, and apparel and fashion together represent three of the top five industries in G2 reviews for this category, with DTC and e-commerce brands seeking platforms that connect creator content directly to conversion tracking. - [Statusphere](https://www.g2.com/products/statusphere/reviews): Reviewed by consumer brands and DTC teams for its managed micro-influencer seeding model, with reviewers citing consistent product placement and content output for e-commerce teams without in-house influencer management capacity. - [Aspire](https://www.g2.com/products/aspire/reviews): A well-rated platform with a strong SMB and retail reviewer base, cited by e-commerce brands for end-to-end creator relationship management and affiliate link tracking built around DTC campaign workflows. - [#paid](https://www.g2.com/products/paid/reviews): Reviewed by consumer brand marketers for its curated creator marketplace and content approval workflow, with reviewers noting its fit for brands that want editorial control over influencer content before it goes live. **How do small marketing teams measure ROI from influencer campaigns without a data analyst?** Most modern influencer platforms address this through built-in dashboards that aggregate reach, engagement, and conversion data without manual tracking. Reviewers at small teams consistently rate platforms higher when reporting is automated and tied directly to affiliate links or promo codes rather than relying on self-reported metrics from creators. #### Enterprise FAQs **What is the best-rated influencer marketing platform for tech enterprises?** Marketing, advertising, information technology, and services are two of the top industry segments in G2 reviews for this category. See the full list of [influencer marketing platforms for enterprises](https://www.g2.com/categories/influencer-marketing-platforms/enterprise) on G2. - [impact.com](https://www.g2.com/products/impact-com/reviews): The most reviewed platform in the category with the strongest enterprise representation, consistently rated by large organizations running complex multi-channel partnership programs. - [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews): The second most reviewed platform with enterprise reviewer representation, cited by large marketing teams for integrating influencer campaign management within a broader social media and analytics workflow. - [Meltwater](https://www.g2.com/products/meltwater/reviews): An enterprise media intelligence platform with influencer marketing capabilities, reviewed by large organizations for combining creator discovery and social listening in a single environment. **What is the most reliable influencer marketing platform for enterprises?** Enterprise teams on G2 evaluate reliability through platform uptime, consistency of tracking and attribution data, quality of account management, and stability of creator database updates. - [Awin](https://www.g2.com/products/awin/reviews): A global affiliate and influencer marketing network reviewed by enterprise buyers for its established publisher relationships, reliable tracking infrastructure, and payment processing at high transaction volumes. - [Later Influence](https://www.g2.com/products/later-influence/reviews): Reviewed by enterprise and mid-market marketing teams for campaign management stability and consistent creator vetting, with reviewers citing reliable content delivery timelines as a key operational strength. - [StatSocial](https://www.g2.com/products/statsocial/reviews): An audience intelligence and influencer analytics platform reviewed by enterprise buyers for the consistency and depth of its social audience data, particularly for brand safety and audience verification use cases. **What is the best-reviewed influencer marketing platform for enterprise app integration?** Integration with CRM, social media management, and marketing analytics tools is a primary technical requirement for enterprise buyers, with large teams evaluating how cleanly creator and campaign data flows into existing marketing stacks. - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews): Among the highest-rated platforms in the entire category, reviewed by enterprise buyers for its AI-driven creator matching and data integrations that connect influencer performance to broader brand measurement frameworks. - [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews): Reviewed by mid-market and enterprise teams for its API access and data export capabilities, with analytics teams citing its audience quality scoring as a reliable data source for campaign attribution models. - [Meltwater](https://www.g2.com/products/meltwater/reviews): Cited by enterprise reviewers for integrating influencer discovery and performance data within a platform that connects to PR, social listening, and media monitoring workflows. **Which influencer marketing platforms are best suited for brand safety and creator vetting at scale?** Brand safety and creator audience authenticity are among the most cited enterprise requirements in G2 reviews for this category, with large organizations needing platforms that can verify follower quality, flag risk factors, and maintain audit trails across creator relationships. - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews): One of the highest-rated platforms in the category, reviewed by enterprise brand teams for its AI-powered creator vetting and audience quality analysis that supports brand safety workflows at scale. - [Kolsquare](https://www.g2.com/products/kolsquare/reviews): A well-reviewed platform cited by brand safety-focused teams for its audience authenticity scoring and compliance-oriented creator profile data across European and global markets. - [Humanz](https://www.g2.com/products/humanz/reviews): A highly rated platform reviewed for its creator audience verification capabilities and campaign transparency features that support brand safety requirements in regulated industries. **What do enterprise buyers most commonly dislike about influencer marketing platforms?** The most cited dislikes in enterprise G2 reviews include gaps in creator databases in non-English markets, inconsistent attribution data when campaigns run across multiple channels, and integrations that require custom development to maintain. Sprout Social Influencer Marketing reviewers frequently flag the complexity of pricing at scale. impact.com reviewers cite a steep learning curve for new users managing complex partner program structures. Piloting with a single campaign type before expanding to a full enterprise rollout is the most commonly recommended approach. Last updated on April 23, 2026