Roster
Turn your biggest fans into a word-of-mouth sales channel — ambassadors, affiliates & creators. Roster turns customers who love you into ambassadors, affiliates, creators — all in one platform built for Shopify. Recruit from your own buyers, launch campaigns that generate authentic UGC, and auto-issue Smart Links and leak-proof discount codes. Product seeding fulfills thru Shopify, automated payouts with 1099 handling, and every sale is tracked back to the ambassador who drove it. Scale word-of-mouth without the manual work and media spend — or the commission of a creator marketplace. 1. Recruit. Turn customers to ambassadors w social discovery & post-purchase invite 2. Engage. Launch campaigns that generate authentic, licensed UGC & sales referrals 3. Reward. Automate points, milestones, product seeding & payouts with tax 1099s 4. Track. Issue leak-proof codes & Smart Links; attribute every sale to ambassadors 5. Measure — See referred revenue, EMV, and top performers with real ROI reporting
Average Rating: 4.5/5.0
Total Reviews: 65
How Do G2 Users Rate Roster?
- Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)
- Influencer Compensation: 8.3/10 (Category avg: 8.2/10)
Who Is the Company Behind Roster?
- Seller: Roster
- Company Website:
- Year Founded: 2016
- HQ Location: Lehi, Utah
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LinkedIn® Page: www.linkedin.com
32 employees on LinkedIn®
Who Uses This Product?
- Top Industries: Consumer Goods, Health, Wellness and Fitness
- Company Size: 77% Small, 15% Medium
What Do G2 Reviewers Say About Roster?
AI-generated summary from verified user reviews
Pros
- Users appreciate the centralized and intuitive interface of Roster, making management of ambassador communities effortless and efficient.
- Users appreciate the exceptional customer support of Roster, highlighting personalized assistance and quick responses for success.
- Users highly value the easy setup of Roster, facilitating efficient management of campaigns and ambassador programs.
- Users value Roster's efficient campaign management, allowing seamless operation and excellent support for their ambassador programs.
- Users value the centralized and intuitive platform of Roster, enhancing efficiency and organization in managing ambassador programs.
Cons
- Users find the missing features in Roster hindered their experience, particularly the lack of a mobile app and updates.
- Users note significant inaccuracy issues in Roster, especially with missed hashtag pulls and lacking campaign metrics.
- Users wish there was an easier way to retroactively credit affiliates for phone transactions, impacting their earnings.
- Users express concern over delayed brand integrations in Roster, affecting their ability to adapt to social media needs.
- Users find the complexity of getting started overwhelming, though the support team is helpful and clarifies quickly.
What Are Recent G2 Reviews of Roster?
"Easy Ambassador Management and Engagement with Roster"
Rating: 4.0/5.0 stars
— yuliza p.
"Flexible Features That Make Tracking Our Athlete Ambassadors Easy"
Rating: 5.0/5.0 stars
— Verified User in Retail

