Popular Pays
Popular Pays is your ultimate collaboration gateway and all-in-one platform for influencer marketing and visual content creation, designed for brands of all sizes. With direct access to thousands of vetted, responsive creators across industries, we streamline your entire creator marketing lifecycle - from discovery to campaign launch and beyond. Our intuitive platform and AI-powered tools make collaboration easy and intuitive, enabling you to scale your content creation efforts and launch impactful marketing campaigns without juggling multiple touchpoints. Popular Pays’ dedicated team handles everything from creator vetting and contract management to campaign oversight, ensuring quality content delivery on time, every time. Popular Pays empowers you to optimize campaigns, demonstrate tangible results, and drive significant business impact. Experience the power of seamless creator collaboration that not only aligns with your brand values and audience but also delivers strong ROI. Popular Pays is an official partner of Meta, TikTok, Amazon, and Pinterest, and works with brands such as Kellogg, Kraft, Delta, and Lyft.
Average Rating: 4.4/5.0
Total Reviews: 266
How Do G2 Users Rate Popular Pays?
- Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.7/10)
- Workflow Builder: 8.3/10 (Category avg: 8.4/10)
- Freelance Profiles: 8.3/10 (Category avg: 8.7/10)
- What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)
Who Is the Company Behind Popular Pays?
- Seller: Popular Pays
- Company Website:
- Year Founded: 2013
- HQ Location: Chicago, Illinois
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Twitter: @popularpays
1,553 Twitter followers -
LinkedIn® Page: www.linkedin.com
22 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Social Media Manager
- Top Industries: Marketing and Advertising, Consumer Goods
- Company Size: 40% Medium, 38% Small
What Do G2 Reviewers Say About Popular Pays?
AI-generated summary from verified user reviews
Pros
- Users praise the intuitive ease of use of Popular Pays, making the onboarding process seamless and enjoyable.
- Users praise the helpful staff at Popular Pays for their exceptional support and timely responses throughout campaigns.
- Users appreciate the effective communication from Popular Pays, highlighting the responsive and supportive client success team.
- Users highlight the intuitive design of Popular Pays, making campaign management straightforward and accessible for everyone.
- Users value the quick response from support and team, enhancing collaboration and campaign effectiveness.
Cons
- Users report significant creator issues, including inactivity, vetting problems, and communication challenges with influencers.
- Users experience technical issues with bugs, limited tracking, and a clunky review process that affects efficiency.
- Users find the limited collaboration options frustrating, hindering their ability to work across multiple platforms effectively.
- Users find the navigation confusing due to limited creator options and a clunky review process affecting campaign flow.
- Users find the pricing confusing and encounter issues with influencer vetting and return on investment.
What Are Recent G2 Reviews of Popular Pays?
"Hands-on support and Intuitive Dashboard"
Rating: 4.0/5.0 stars
— Alexa C.
Rating: 5.0/5.0 stars
— Verified User in E-Learning

