G2

Don R.

Content Strategist

Small-Business (50 or fewer emp.)

11/1/2021

"Great Asset for Marketers with Lean Teams"

5/5

What do you like best about WriterAccess?

Two things I like best:

1) direct access to the writers. It's more of a collaboration, and we can post questions and answers back and forth to make sure the piece is on point.

2) the platform has features others don't. The ability to save briefs, profiles, set up folders, segment different writing teams. It's a very intuitive and robust system. I love how you can see which writers have been active, can see their projects per month rate. Review collected by and hosted on G2.com.

What do you dislike about WriterAccess?

It can take a few tries to find a writer that is a fit, especially when you are looking for highly niche and technical writing. The WA staff can help, but sometimes you just have to see for yourself. When I've had a particularly bad performance by a writer (rare), WA has been responsive to make sure I get my money's worth. Review collected by and hosted on G2.com.

Recommendations to others considering WriterAccess:

Set up an account, jump in, get some projects done. You will see as you do what features and benefits can be gained. I can explain it all day, but you have to see it. Find the ways it can help you save time, for example, upload your company creative brief and audience, so they can easily be added to future projects. Review collected by and hosted on G2.com.

What problems is WriterAccess solving and how is that benefiting you?

Benefits: speed to market. I can have WA writers working on projects with just a few minutes of project details, then I'm off on other marketing tasks while their writers are working on it.

We've had good success with our SEO, using blog articles that WA writers have worked on. We compete in 5 product areas, each with a different set of competitors, and yet we are leading on all fronts with position ranking for our key product terms. That is in no small part to WA writers helping me to fill content/keyword gaps to create clusters of 15-20 pages around a large pillar page on each topic.

We are defining new terms and space in MarTech, writing about Visitor Relationship Management, and WA is helping us educate the market similarly to how Hubspot developed Inbound and Drift developed Conversational Marketing.

I've used WA to further marketing goals at 3 different organizations over the past 5 years. Review collected by and hosted on G2.com.