TWICE is the operating system for circular commerce — infrastructure for companies running rental, resale, and product-as-a-service models.
Most commerce platforms assume a product sells once and disappears. That breaks down the moment products come back. Rental fleets need to know which specific unit is where and in what condition. Resale operators need to move unique, one-of-a-kind items across several channels without overselling.
TWICE is built for that. The result is more profit per asset, fewer hours spent on manual admin, and the ability to grow without adding headcount in proportion.
Who runs on TWICE?
Our customers span the full range of circular commerce: rental and product-as-a-service operators renting out sports equipment, construction equipment, AV equipment, vehicles, event equipment, and spaces, whether by the hour, the season, or on a recurring subscription. TWICE also serves resale businesses including online resellers, thrift stores, consignment stores, and brands selling pre-owned clothing, furniture, and electronics. Many run both models in one system, so a unit can rent, come back, and sell without leaving the platform.
For rental operators
Move bookings online and get your time back. Customers who switch to TWICE commonly report 70–80% of bookings shifting online, which cuts phone and email volume sharply and collects the information you need up front instead of over three messages.
You get real-time availability across locations, so double-bookings stop happening. Time buffers between rentals are built in. Rental and purchase options can sit on the same product page, so add-on sales happen during checkout rather than at the counter. Every unit carries its own condition, maintenance history, and revenue record, so you can see which assets earn and which tie up capital.
Operators run larger businesses on TWICE without larger teams — including seasonal operations serving thousands of customers with a skeleton staff.
For resale operators
Turn inventory over faster. Resale is operationally different from retail: every item is unique, condition varies, and you are listing across multiple channels at once.
TWICE tracks each unit individually with its own condition grade, photos, cost basis, and history. List once and sync across your own storefront, your physical locations, and third-party marketplaces in real time. Consignment is handled natively, with separate ownership tracking, automated commission calculations, and payout workflows. For brands, trade-in and buyback programs run on the same system: take a product back, appraise it, route it to refurbishment or resale, and track it through to the next sale.
Returns, open-box stock, and dead stock all get the same treatment — appraised, graded, and routed to the channel that recovers the most value.
Configure it to your operations
TWICE is built as an operating system, not a fixed workflow. Dynamic attributes let you store any data about any asset instead of working inside a predefined set of fields. Core views are data tables you can search, filter, sort, group, and save as custom views for each role on your team.
A visual workflow builder turns your operational logic into automation: a trigger fires and the system creates or updates orders, inventory, customers, or notifications. Multi-location and multi-tax operations run in parallel, with assets moving freely between warehouses and fulfillment types.
Most of this is configuration, not engineering. You do not need a developer to make TWICE match how you already work.
Connect it to everything else
TWICE is API-first. Every function in the Admin runs on the same public REST API you have access to, which makes the platform headless and composable by design. Read, create, or update any asset — inventory, catalog, orders, customers — through standardized endpoints. Webhooks handle real-time integration with your ERP, POS, logistics, or accounting stack.
The same layer powers our MCP (Model Context Protocol) server, which gives AI agents structured access to your commerce data and workflows at the same level as a human operator in the Admin. Agents can understand product lifecycles, conditions, and value states, and act across your systems without losing context.
What's included
Every plan includes the full platform, with unlimited users and unlimited stock items:
- Inventory: serialized item-level tracking, income and expense per item, multi-location management, audit logs, availability calendar
- Catalog: dynamic listings for rentals, sales, and bookings, variants, seasonal and duration-based price tables, collections, built-in SEO
- Sales channels: hosted online store, retail POS, marketplace publishing, all on one inventory
- Orders: rules-based auto-assignment, cross-location fulfillment and returns, partial payments, invoicing, documents and e-signatures
- Customers: full rental and purchase history, signed waivers, direct messaging, segmentation
- Workflows: visual builder, event triggers, webhooks
- Reporting: sales, rental, and accounting reports, plus custom reports on your own data
- API and MCP: full REST API, webhooks, native integrations
Proven at scale
Since 2018, TWICE has processed over 2 million orders and €135 million in gross merchandise value across 20 countries. Support is consistently rated among the highest in the category.
14-day free trial, no credit card required.
Average Rating: 4.4/5.0
Total Reviews: 118
How Do G2 Users Rate Twice Commerce?
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Has the product been a good partner in doing business?: 8.6/10 (Category avg: 8.9/10)
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Extensibility: 7.0/10 (Category avg: 8.4/10)
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Customization: 6.0/10 (Category avg: 8.4/10)
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Data Orchestration: 7.1/10 (Category avg: 8.4/10)
Who Is the Company Behind Twice Commerce?
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Seller: Twice Commerce
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Year Founded: 2018
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HQ Location: Helsinki, FI
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Twitter: @twice_commerce
122 Twitter followers
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LinkedIn® Page: linkedin.com
21 employees on LinkedIn®
Who Uses This Product?
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Who Uses This: Owner
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Top Industries: Events Services, Apparel & Fashion
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Company Size: 97% Small, 2% Medium
What Do G2 Reviewers Say About Twice Commerce?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of Twice Commerce, noting its user-friendly interface and seamless integration.
- Users love the easy integration of Twice Commerce, seamlessly enhancing professionalism and client conversion rates.
- Users love the easy setup of Twice Commerce, helping create a professional and seamless rental interface.
Cons
- Users find that confusion arises from overlapping rental options, requiring careful setup to ensure visibility and compatibility.
What Are G2 Users Discussing About Twice Commerce?
