--- title: B2B Wave Reviews meta_title: 'B2B Wave Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 23 reviews by the users' company size, role or industry to find out how B2B Wave works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 23 scale: '5' date_modified: '2026-06-22' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # B2B Wave Reviews **Vendor:** B2B Wave Ltd. **Category:** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) **Average Rating:** 4.7/5.0 **Total Reviews:** 23 ## About B2B Wave B2B Wave is the simpler B2B eCommerce platform purpose-built for wholesale. It enables businesses to digitize and automate the buying experience for their customers, while supporting the complex pricing, ordering, and account structures common in B2B eCommerce. The platform brings online ordering, customer-specific catalogs and pricing, quotes, and order management into a single self-service portal for customers, sales teams, and operations. B2B Wave improves order accuracy, reduces manual errors, and lowers operational costs. B2B Wave integrates with leading accounting, inventory, payment, and ERP systems, allowing wholesalers to modernize their B2B eCommerce experience without replacing existing backend infrastructure. Why choose B2B Wave - Purpose-built for wholesale and repeat B2B buying - Quick setup and implementation - Supports complex pricing, approvals, and customer hierarchies - Reduces manual work and streamlines order management - Customizable all-in-one platform that scales with your business - Tailored for small to mid-sized companies looking to modernize B2B ordering Key capabilities - Branded B2B storefront and digital catalogs - Customer-specific pricing, catalogs, and quotes - Bulk ordering, quick reorders, and saved carts - Role-based access controls and permissions - Sales, order, and inventory reporting - ERP, accounting, inventory, and payment integrations - Easy product and order management with mass import/export tools - Mobile-friendly ordering for sales representatives (iOS/Android) ## B2B Wave Pros & Cons **What users like:** - Users value B2B Wave's **efficiency in managing wholesale operations** with its comprehensive features tailored for B2B needs. (2 reviews) - Users appreciate the **cloud-based architecture** of B2B Wave, streamlining global B2B operations with unmatched efficiency. (2 reviews) - Users find B2B Wave remarkably **easy to use** , simplifying their wholesale operations without extensive training or technical support. (2 reviews) - Users value the **efficient order management** of B2B Wave, simplifying wholesale operations and enhancing customer interactions. (2 reviews) - Users value the **quick setup** of B2B Wave, making management of wholesale operations seamless and efficient. (2 reviews) - Setup Ease (2 reviews) - Customer Support (1 reviews) - Users appreciate the **customizability** of B2B Wave, which effectively meets the unique needs of wholesale businesses. (1 reviews) - Users value the **flexible customization** options in B2B Wave, enhancing usability for wholesale business needs. (1 reviews) - E-commerce Services (1 reviews) **What users dislike:** - Users experience **limited automation for process triggers** , leading to manual tasks that slow down order processing efficiency. (2 reviews) - Users find B2B Wave to be **time-consuming** due to manual processes and limited automation features affecting efficiency. (2 reviews) - Users find the **inefficient processes** in B2B Wave frustrating, as manual trigger creation slows down order processing significantly. (1 reviews) - Users report **integration issues** with B2B Wave, limiting smooth connections with popular accounting and ERP systems. (1 reviews) - Users note the **limited customization** options in B2B Wave's customer portal, hindering a unique branding experience. (1 reviews) - Limited Features (1 reviews) - Limited Reporting (1 reviews) - Module Limitations (1 reviews) - Users note that B2B Wave may not fully meet the **needs of larger businesses** , posing challenges for growth. (1 reviews) - Users find that B2B Wave has **system limitations** that may not cater to the demands of larger businesses. (1 reviews) ## B2B Wave Reviews ### 1. Tailor-Made for Wholesale Efficiency, Needs Better Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Engleberg L. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2026 **What do you like best about B2B Wave?** I like how B2B Wave is tailored specifically for B2B wholesale operations, which makes it a perfect fit for our business in Hong Kong. The self-service portal is great for allowing our customers to place orders, check stock, view personalized pricing, and review past orders at any time, drastically reducing manual order entry and admin work. I appreciate the easy setup of custom price lists, credit terms, and minimum order quantities for different customer groups, which is essential in our local market. B2B Wave is straightforward to navigate, with almost no learning curve for our team and clients. It's stable, reliable, and focuses on the actual workflows we use daily, delivering efficiency and professionalism without unnecessary complexity. The initial setup was smooth, intuitive, and quick, allowing us to be up and running for our wholesale clients fast. **What do you dislike about B2B Wave?** While B2B Wave works well for our core wholesale order management, there are a few areas that don’t run as smoothly for our team in Hong Kong and could use improvement. First, the reporting and analytics feel quite basic. We can see orders and customers, but we don’t get enough in-depth insights on sales trends, customer buying patterns, or inventory forecasting. Second, integrations with our accounting and CRM systems are limited. We still have to manually export and import data sometimes. Third, the platform can feel slow when loading large product catalogs, especially during peak ordering hours. **What problems is B2B Wave solving and how is that benefiting you?** I use B2B Wave to streamline our B2B wholesale operations with a self-service portal for clients, managing orders, and minimizing manual data entry. It perfectly fits our needs compared to the old, cumbersome system not built for B2B, but we need better reporting and smoother integrations. ### 2. Empowers Wholesale Sales with Self-Service Portal **Rating:** 4.5/5.0 stars **Reviewed by:** vamshi r. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2026 **What do you like best about B2B Wave?** I love B2B Wave for its self-service ordering portal, which is the biggest strength and a real game changer. It's awesome that my customers, like retailers and distributors, can log in anytime, see their own prices, and place orders without calling me. This saves a huge amount of time. The initial setup of B2B Wave is also surprisingly easy and fast, especially when compared to ERP or other complex platforms. **What do you dislike about B2B Wave?** I find the limited integrations with tools like accounting, ERP, or logistics systems frustrating. It sometimes requires manual work or workarounds. **What problems is B2B Wave solving and how is that benefiting you?** B2B Wave solves traditional B2B business problems and human errors. It provides a self-service ordering portal, letting customers log in anytime, see their prices, and place orders without needing to call, saving huge time. ### 3. Streamlined Wholesale Operations with Ease **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel H. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2026 **What do you like best about B2B Wave?** I use B2B Wave as a dedicated B2B e-commerce platform to manage my wholesale operations more efficiently, handling online orders, customer catalogs, pricing levels, invoicing, and inventory tracking all in one system. I appreciate its strong focus on real B2B wholesale needs, especially the custom pricing tiers and customer-specific catalogs, which are extremely useful for setting different price levels for different buyers. The online self-service ordering portal is a favorite feature because it allows my customers to place orders anytime, cutting down on mistakes and saving a significant amount of administrative work. The inventory and order management is straightforward and reliable, providing clear visibility into stock levels and order statuses. I love how easy the platform is to set up and use, requiring no long training or technical help, which makes running my wholesale operations smoother. These features make B2B Wave practical and efficient for B2B e-commerce. **What do you dislike about B2B Wave?** While B2B Wave works well for core wholesale operations, there are a few areas I think could be improved. First, some advanced reporting and analytics features are limited. It provides basic order and customer data, but it lacks more in-depth insights like detailed sales trends, customer behavior analysis, and customizable dashboards that help with strategic decision-making. Second, third-party integrations can be restrictive. It doesn't always connect as smoothly or automatically with some popular accounting, inventory, or ERP systems as I would like, which sometimes requires extra manual work to sync data. Third, the customization options for the customer portal are somewhat basic. While it's functional, having more flexibility to adjust branding, layout, and user experience would help create a more professional and unique buying experience for clients. Fourth, certain bulk actions for products or orders are not as efficient as they could be. Handling large catalogs or high order volumes can take extra steps compared to more robust platforms. Overall, it's a reliable and user-friendly solution for small to mid-sized B2B businesses, but enhancing reporting, expanding integrations, increasing portal customization, and improving bulk management tools would make it even more powerful for scaling operations. **What problems is B2B Wave solving and how is that benefiting you?** B2B Wave centralizes my wholesale operations, reducing manual order entry and errors with an online system. It enables custom pricing tiers, streamlines communication, and provides a self-service portal for customers, saving me time and improving customer satisfaction, while enhancing real-time access to inventory and order information. ### 4. Streamlined B2B Management with Flexible Integration **Rating:** 3.5/5.0 stars **Reviewed by:** Mouzon I. **Reviewed Date:** January 31, 2026 **What do you like best about B2B Wave?** I like B2B Wave's unmatched ability to deliver a unified global B2B order management system that’s natively built for B2B workflows. It's flexible enough to adapt to hyper-specific regional compliance, pricing, and fulfillment rules across APAC, EU, and US. I also appreciate that it achieves this without the need for expensive custom development or clunky workarounds. Its centralized cloud architecture creates a single system of record for all our global B2B activity, eliminating silos and manual reconciliation. The initial setup for our global operations was surprisingly straightforward. **What do you dislike about B2B Wave?** No automation for process triggers: We can’t set up custom webhooks or low-code triggers in B2B Wave to kick off downstream workflows in BPT-Pro (e.g., a new high-value APAC order in B2B Wave auto-triggers a compliance approval workflow in BPT-Pro, or a canceled EU order syncs to BPT-Pro to update fulfillment status). Our team has to manually create these triggers, slowing down order processing and creating bottlenecks for cross-region orders. **What problems is B2B Wave solving and how is that benefiting you?** B2B Wave automates order processes, manages inventory in real-time, and centralizes our global B2B activities, eliminating data silos. It offers a unified order management system tailored for regional compliance without needing expensive customizations. ### 5. It offers a user-friendly, customizable solution **Rating:** 4.5/5.0 stars **Reviewed by:** Parvinder kaur s. | Travel Coordinator, Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2024 **What do you like best about B2B Wave?** I like best about B2B Wave is how it strikes the perfect balance between ease of use and customization for wholesale businesses.Time-Saving Automation. **What do you dislike about B2B Wave?** a strong choice for small to medium-sized wholesale businesses, it may not fully meet the needs of larger. **What problems is B2B Wave solving and how is that benefiting you?** From my side managing bulk orders and complex transactions. ### 6. B2B Honest Review **Rating:** 5.0/5.0 stars **Reviewed by:** Nadeem B. | Assistant Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2023 **What do you like best about B2B Wave?** its very comfortable for me personally to use their program,nnovative & superfast! **What do you dislike about B2B Wave?** I don't find any, no dislike As B2B is in huge demand now a days. **What problems is B2B Wave solving and how is that benefiting you?** B2B transactions may involve various payment terms and methods. B2B Wave typically supports multiple payment options, allowing businesses to choose the methods that suit their needs and preferences. ### 7. Review about B2B Wave. **Rating:** 5.0/5.0 stars **Reviewed by:** Ravi K. | QC Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2023 **What do you like best about B2B Wave?** B2B Wave is helpful for trusted products. It's very responsible and contact to customers quickly. **What do you dislike about B2B Wave?** Nothing to dislike but some time bugs effected but not a major. **What problems is B2B Wave solving and how is that benefiting you?** I see. Customers support is faster than old and also satisfy to customers. ### 8. Great product, game changer for us **Rating:** 5.0/5.0 stars **Reviewed by:** Mark J. | Cofounder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2022 **What do you like best about B2B Wave?** We've been using B2B Wave for just over a year and it's been a great experience. The team is responsive, helpful, and willing to provide tailored support. The tailor-ability is the key thing that distinguishes it - all the quirks of our B2B sales processes have been dealt with when other platforms would struggle. **What do you dislike about B2B Wave?** Some bugs occasionally but nothing major **What problems is B2B Wave solving and how is that benefiting you?** Automated selling to businesses rather than lots of faffing around with emails and phone calls ### 9. Robust, Affordable, Easy to Use, Amazing Support! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2022 **What do you like best about B2B Wave?** This software is extremely user-friendly. You can be up and running in no time, and if you have questions along the way, the support team is right there to assist. **What do you dislike about B2B Wave?** I have yet to find anything to dislike. Any challenges we have encountered have been addressed, even modifications out of our control. Alex and his team always seem forward-thinking, working to update or create features. **What problems is B2B Wave solving and how is that benefiting you?** We needed affordable, easy-to-use B2B website applications for our customers who needed to access product information and place orders outside regular business hours. We realized immediate success. ### 10. Solves our B2B painpoint **Rating:** 4.0/5.0 stars **Reviewed by:** Josh O. | O, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2022 **What do you like best about B2B Wave?** Affordable We had looked for a long time for a b2b platform to link with Shopify but were not limited by the constraints of running through a Shopify store. **What do you dislike about B2B Wave?** Ongoing bugs present which can take some time to get resolved **What problems is B2B Wave solving and how is that benefiting you?** Easy integration with stripe for quick payments Inventory linked with shopify No long, tedious, manual invoices required ### 11. A Revolution in the B2B E-Commerce Industry **Rating:** 5.0/5.0 stars **Reviewed by:** Sam A. | Systems and Data Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2022 **What do you like best about B2B Wave?** 24-hour support, friendly and helpful staff, the vastness of premium features available to users at none premium costs, the ability to customize the layout with custom JavaScript and CSS. Compared with other standalone B2B E-Commerce platforms, B2B Wave stands out above the rest. The helpfulness and quick responses from their support team at all hours of the day gives the product an edge over all other platforms. They are always looking for ways to upgrade their product and are more than happy to accommodate custom solutions tailored specifically for your needs. I can see B2B becoming a true force to be reckoned with in the B2B E-Commerce platform industry. **What do you dislike about B2B Wave?** I have used B2B Wave for almost two years now and there have been the odd hiccup with some features, but all were rectified quickly. Currently nothing I can comment on being dislikable about the platform. **What problems is B2B Wave solving and how is that benefiting you?** Having the ability to allow our sales team to define which of our warehouses the order is to go from. Time to raise an order reduced significantly Cost of service significantly less than that of other platforms ### 12. Amazing product and Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Safety | Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2022 **What do you like best about B2B Wave?** Looking for a B2B platform was a difficult process. B2B wave provided everything we needed and their customer service has been extremely responsive and helpful. **What do you dislike about B2B Wave?** There are some limitations to the software out of the box but nothing that affects our B2B eCommerce offerings. B2B wave has been amazing and extremely helpful with things that were not available and their customer service was able to help do things on the backend. **What problems is B2B Wave solving and how is that benefiting you?** B2B wave is helping us create an eCommerce solution to promote our products to a wider base of potential clientele. Even though we have not deployed our eCommerce site yet B2B wave customer support has been amazing. ### 13. Easy to use platform and very responsive support team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Dairy | Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2022 **What do you like best about B2B Wave?** The support team are excellent, responding nearly always on the same day and answering every query clearly. **What do you dislike about B2B Wave?** Sometimes the servers can be slow and this affects the speed of importing of products **What problems is B2B Wave solving and how is that benefiting you?** Needed a platform with a manageable learning curve and good support. Also needed it to link with other systems which it can do via Zapier. ### 14. A great B 2 B platform, very flexible, reliable and at a very affordable price! **Rating:** 4.5/5.0 stars **Reviewed by:** Jérôme F. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2022 **What do you like best about B2B Wave?** They have developed a very effective platform to take B to B orders. It's easy to set-up. It's easy to use. And they are fast to answers your questions! **What do you dislike about B2B Wave?** Probbaly not all the features that major names have but not everybody needs those features. **Recommendations to others considering B2B Wave:** If you're a small company looking for a good and affordable B to B partner, go ahead! **What problems is B2B Wave solving and how is that benefiting you?** I take orders easily from my international customers. I have more than 800 skus and it was a nightmare before that. I gain money and time. ### 15. Perfect for Wholesale Business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2022 **What do you like best about B2B Wave?** We have used B2B wave since 2017 and the team has been very accomodating to changes we have requested, with the best 24/7 support. **What do you dislike about B2B Wave?** Nothing in particular. It works very well within our infrastructure. **What problems is B2B Wave solving and how is that benefiting you?** We have been able to convert over 75% of our customers to order online which has saved us a lot of admin cost. This was achieved due to the easy to use platform. ### 16. Easy, Quick, Clean **Rating:** 4.5/5.0 stars **Reviewed by:** Logan M. | Advanced Technician, Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2021 **What do you like best about B2B Wave?** B2B Wave beats the heck out of using the Excel sheets and SQL databases we previously were using for this same function. This is a one-stop shop to manage and track orders as well as buyer accounts. Integration to other apps makes it all that much better. Being able to integrate directly into maybe accounting software and payment processing platforms is a huge perk. **What do you dislike about B2B Wave?** Nothing yet! We have yet to run into a limitation of B2B Wave. **Recommendations to others considering B2B Wave:** Make sure you read up and talk to sales about what the software does NOT do. This does NOT manage reseller inventory levels between platforms automatically. That is not what this software is designed for. **What problems is B2B Wave solving and how is that benefiting you?** This brings all of our tracking sheets/databases into one easy-to-navigate and manage platform. ### 17. Very good experience, support team very helpful. User friendly to create your digital platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2022 **What do you like best about B2B Wave?** customization, features, user-friendly, support **What do you dislike about B2B Wave?** site design on mobile, not being able to add automatically invoices from Quibooks in B2B Wave. **What problems is B2B Wave solving and how is that benefiting you?** improve team efficiency and customer experience ### 18. Great Product with fantastic customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2022 **What do you like best about B2B Wave?** B2B Wave is an excellent product for wholesale business, and they have an outstanding customer service support team that is available round the clock for your help. Fully customizable, fully automatic, enrich with n number of functionalities, Integration with third party tools. It takes very little time in configuration and set it up, better pricing model for your prodcuts **What do you dislike about B2B Wave?** so far I didn't find any downside of this tool, even if something went wrong, they proactively look into the issue even before you reach out them **What problems is B2B Wave solving and how is that benefiting you?** we have used this tool to build E-Commerce website for our client ### 19. Wonderfully seamless **Rating:** 5.0/5.0 stars **Reviewed by:** Joseph F. | Director Of Sales And Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2021 **What do you like best about B2B Wave?** I have many 'best things' that I like about B2B wave. The simplicity of setting things up on the backend. The elegant interface. The speed. The speed of their customer service response time. The ability to set customer specific prices with ease. The flexibility of their platform when it comes to adding custom features. The time their team takes to go over requests through video conferencing. The reports The ability to integrated with other software. **What do you dislike about B2B Wave?** I dislike this question. There is nothing to dislike about b2bwave. It's as perfect as can be. **What problems is B2B Wave solving and how is that benefiting you?** I did extensive research when choosing a platform for my wholesale business. Nothing came close to what we needed. I looked at some of the most expensive solutions out there and B2B Wave's built in features trumped them all. ### 20. B2B is here to make your life easy! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 13, 2022 **What do you like best about B2B Wave?** It's very user friendly and you can even integrate other tools to manage your customers, orders, and sales. **What do you dislike about B2B Wave?** Sometimes it goes slow. But it seldom happens. **Recommendations to others considering B2B Wave:** This is a very user friendly and easy to navigate software. **What problems is B2B Wave solving and how is that benefiting you?** This helps you to monitor your customers, number of sales and accounting stuff ### 21. B2B Wave - A great platform for companies of all sizes, efficient, connected and reliable! **Rating:** 5.0/5.0 stars **Reviewed by:** Caleb W. | Technical Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2021 **What do you like best about B2B Wave?** B2B Wave is such an easy platform to use, with simple imports we were able to get our portal up and running within an hour. The team is always very helpful with any requests and want to make the platform better. The platform was very easy to connect through to our ERP allowing for an entirely integrated system. **What do you dislike about B2B Wave?** Any dislikes that we have had with B2BWave we have contacted the team about and in most cases these have been resolved. **What problems is B2B Wave solving and how is that benefiting you?** We were able to enable our customers to enter their own orders online through the customer portal, they were also able to see their own pricing and access to stock levels - this meant time to delivery was significantly decreased. ### 22. Great platform and support **Rating:** 5.0/5.0 stars **Reviewed by:** Paul M. | Group Brand Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2021 **What do you like best about B2B Wave?** B2B Wave stood out from the crowd as the best offering for our wholesale business. We were looking for good design and ease-of-use for our retail partners to place their orders. **What do you dislike about B2B Wave?** Overall there hasn't been any downside for our business using B2B Wave. We have requested certain specific customisations for our business and the support staff have always been able to help. **Recommendations to others considering B2B Wave:** We found the support staff to be very helpful and also willing to make custom changes to suit our particular process flows. **What problems is B2B Wave solving and how is that benefiting you?** B2B Wave is our complete ordering solution for our retail partners to use and also allows us to place orders on behalf of our customers. It is a one-stop shop for our wholesale ordering and inventory. ### 23. Great b2b platform to sell your products in wholesale and improve your sales.Full updated & Custom **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2021 **What do you like best about B2B Wave?** The most important is that is full parametric and we can manage whatever we want for our products,categories.We can add quite easy new products and we can export diferrent Pdf catalogs for our customers. **What do you dislike about B2B Wave?** There is nothing till today that i dislike in this platform. **What problems is B2B Wave solving and how is that benefiting you?** Customers have the ability to pre-order items, orders organization, product details - [View B2B Wave pricing details and edition comparison](https://www.g2.com/products/b2b-wave/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-22+14%3A49%3A33+-0500&secure%5Bsession_id%5D=9541d254-0850-4ad9-9e78-f01a57b9282f&secure%5Btoken%5D=029284cf139ad7504c104721bd0cb1e7ee4eb1fafe29f047b42fb3ad3e1dcb74&format=llm_user) ## B2B Wave Features **Order Entry** - Entry - Register - Notifications **Headless Commerce** - Decoupling - REST APIs - Data Orchestration - Customization - Extensibility **Agentic AI - Accounting & Finance** - Autonomous Task Execution **Order Tracking** - Shipping - Tracking - Backorder **Inventory Management** - Stock Levels - Flow Of Goods **Agentic AI - E-Commerce Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Customer Management** - Order Status - Information Access - Email Notifications **Subscription Management** - Payment Data - Payment Gateway - Billing - Automatic Payments **Agentic AI - Order Management** - Adaptive Learning - Natural Language Interaction **Merchandising/Marketing** - Storefront Design Tools - Product Visualization - Recommendations / Personalization - Promotions and Discounts - Shopping Cart Abandonment - Product Reviews - SEO **Product Catalog** - Content Management - Product Configuration - Product Search and Filtering **Order Process** - Checkout Process - Shipping Options - Tax Display and Processing - Payment Processing - Order Management - Inventory Management - Multi-Channel Fulfillment **Multi-Channel Support** - Omnichannel - Mobile - Social Commerce - Customer Service - Store Locator - 3rd-Party Store Integration - B2B **Platform** - APIs - Customization - Integrations to Add-on Tools - User Management - Reporting / Analytics - Security - Multi-Site Management - Admin Access Rights - Internationalization - Cross Browser Support - Performance and Reliability ## Top B2B Wave Alternatives - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - 4.0/5.0 (589 reviews) - [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) - 4.1/5.0 (4,681 reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - 4.2/5.0 (571 reviews)