Rakuten Advertising
Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences through Affiliate Intelligence. Backed by industry-leading technology, AI innovation, and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies to drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America. Learn more at RakutenAdvertising.com.
Average Rating: 4.3/5.0
Total Reviews: 96
How Do G2 Users Rate Rakuten Advertising?
- Close Ecosystem API: 5.8/10 (Category avg: 7.9/10)
- Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.6/10)
- Display Functionality: 8.3/10 (Category avg: 8.5/10)
- Performance and Reliability: 8.9/10 (Category avg: 8.3/10)
Who Is the Company Behind Rakuten Advertising?
- Seller: Rakuten Advertising
- Company Website:
- Year Founded: 1996
- HQ Location: San Mateo, CA
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LinkedIn® Page: www.linkedin.com
868 employees on LinkedIn®
Who Uses This Product?
- Top Industries: Marketing and Advertising, Apparel & Fashion
- Company Size: 53% Small, 24% Medium
What Do G2 Reviewers Say About Rakuten Advertising?
AI-generated summary from verified user reviews
Pros
- Users appreciate the easy-to-use interface and responsive support of Rakuten Advertising, enhancing their affiliate marketing efforts.
- Users value the ease of use of Rakuten Advertising, which streamlines affiliate marketing and enhances organization efficiently.
- Users appreciate the responsive and helpful customer support at Rakuten Advertising, enhancing their overall experience and performance tracking.
- Users appreciate the strong emphasis on partnership quality and reliable data that enhance performance-driven relationships.
- Users appreciate the ease of use of Rakuten Advertising, enhancing organization and efficiency in affiliate marketing efforts.
Cons
- Users experience significant time delays with reporting, approvals, and payouts, affecting workflow and cash flow efficiency.
- Users see usability issues in Rakuten Advertising's interface, impacting workflows and requiring additional time for effective use.
- Users face account management issues due to slow approvals and limited control, affecting project timelines and cashflow.
- Users face payment issues with Rakuten Advertising due to slow approval and lengthy payout terms, impacting cash flow.
- Users express frustration with the slow loading and outdated interface of Rakuten Advertising, complicating their overall experience.
What Are Recent G2 Reviews of Rakuten Advertising?
"Easy to Use Platform with Smooth, Fast Navigation"
Rating: 5.0/5.0 stars
— Verified User in Consumer Goods
"Rakuten Advertising: Dependable Tracking, Reliable Payments, and Strong Brand Selection"
Rating: 4.0/5.0 stars
— Verified User in Education Management

