# Best Digital Experience Platforms (DXP) for Medium-Sized Businesses - Page 2 ## How Many Digital Experience Platforms (DXP) Products Does G2 Track? **Total Products under this Category:** 99 ### Category Stats (Aug 2026) - **Average Rating:** 4.38/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** DevHub (+1.32%) - Among all products in this category, DevHub recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Digital Experience Platforms (DXP) Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 11,400+ Authentic Reviews - 99+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Digital Experience Platforms (DXP) ![G2 Grid® for Digital Experience Platforms (DXP) plotting products by satisfaction and market presence](https://www.g2.com/categories/digital-experience-platforms-dxp/grids.png?focus%5B%5D=1288&focus%5B%5D=2518&focus%5B%5D=406&focus%5B%5D=41770&focus%5B%5D=3191&focus%5B%5D=1260903&focus%5B%5D=4395&focus%5B%5D=1689) Highlighted products: Adobe Experience Manager, Sitecore Digital Experience Platform, Liferay Digital Experience Platform, Jahia DXP, Kentico, Experro, Progress Sitefinity, and Umbraco. Underlying data: [Grid® JSON](https://www.g2.com/categories/digital-experience-platforms-dxp/grids.json?focus%5B%5D=adobe-experience-manager&focus%5B%5D=sitecore-digital-experience-platform&focus%5B%5D=liferay-liferay-digital-experience-platform&focus%5B%5D=jahia-dxp&focus%5B%5D=kentico&focus%5B%5D=experro&focus%5B%5D=progress-sitefinity&focus%5B%5D=umbraco&segment=mid-market) **Sponsored** ### Adobe Experience Manager Adobe Experience Manager (AEM) is an agentic content system built for the agentic era, when brands must be discovered, cited, and trusted across human visitors and AI agents simultaneously. Unlike headless-only content management systems that solve for content availability (storing content and delivering it via API), AEM is architected for brand visibility: ensuring content performs once it reaches every surface, from web and mobile to LLMs and emerging agentic channels. What Adobe Experience Manager Is Experience Manager combines structured content management, digital asset management, agentic workflows, enterprise governance, and edge delivery in a single, natively integrated platform. Most enterprises already use AEM as a headless system of record powering mobile apps, multi-site experiences, and connected channels, while also gaining the presentation, delivery, and optimization layers that headless-only systems require customers to build or buy separately. Agentic CMS: The Foundation for AI Discovery AEM is designed as an agentic content management system. Structured, governed, fast content is what AI systems surface, cite, and trust. AEM's agent capabilities — including the Brand Experience Agent, Brand Governance Agent, and Content Advisor Agent — bring intelligence and automation across the content lifecycle: accelerating creation and migration, enforcing brand and compliance governance, and continuously optimizing experiences for both human and agentic traffic. Key Capabilities Experience Manager Sites: A modern decoupled architecture for creating and delivering personalized web and app experiences at scale, serving both headless (Content Fragments via GraphQL/REST) and full experience delivery needs. Experience Manager Assets: A digital asset management system to govern and activate assets, with native AI trained on a brand's data, voice, and creative DNA across regions and geographies. Experience Manager Forms: End-to-end digital enrollment integrated with back-end systems of record. AEM Sites Optimizer: Continuous optimization of performance, SEO, and discoverability (requires AEM Sites). LLM Optimizer: Purpose-built visibility into agentic traffic using real CDN signals, with brand-aware recommendations to improve how content is surfaced and cited by AI systems. Edge Delivery Services: Sub-second content delivery with personalization applied at the edge, built for agentic workflows where content is assembled and served in milliseconds. Experience Manager Guides and Learning Manager: Scalable component content management for documentation, knowledge, and support content, and an integrated learning management system. Differentiators Content + decisioning in one event loop: AEM integrates with Adobe Journey Optimizer and Real-Time CDP, making content decisions on unified customer profiles that draw on behavioral, transactional, and engagement signals, not on CRM records alone. Generative creation in the workflow: Adobe Firefly and generative content capabilities are embedded inside AEM's authoring environment as native capabilities, not adjacent integrations. Enterprise governance at scale: Multi-site, multi-brand, multi-language support with role-based access control, workflow approvals, and audit trails built in. Proven Results Brands using Adobe's optimization capabilities have seen measurable gains in AI-era visibility, including significant increases in LLM citation rates and AI-referral traffic, alongside improvements in page performance and organic visibility. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1414&secure%5Bchosen_at%5D=2026-08-02T02%3A12%3A07Z&secure%5Bdisplayable_resource_id%5D=1414&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1414&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1288&secure%5Bresource_id%5D=1414&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdigital-experience-platforms-dxp%2Fmid-market%3Fpage%3D2&secure%5Btoken%5D=95cc6504ba821916eb6802c0e9d485b72350ca72143961d31ddbbd64b768ae11&secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fexperience-manager%2Fsites.html%3Fsdid%3DFR7NYTLW%26mv%3Daffiliate&secure%5Burl_type%5D=custom_url) ### [Sanity](https://www.g2.com/products/sanity/reviews) The Content Operating System—a fully customizable all-code backend for content-driven websites and apps. Power all your content operations from a single platform with a feature-rich content workspace, interactive visual editing, serverless functions, AI agent, and the database optimized for content. Learn more: https://www.sanity.io/ Try it out: https://www.sanity.io/get-started Join the community: https://snty.link/community Get work-ready: https://www.sanity.io/learn Questions? hello@sanity.io **Average Rating:** 4.7/5.0 **Total Reviews:** 911 #### How Do G2 Users Rate Sanity? - **Web Analytics:** 7.0/10 (Category avg: 8.1/10) - **Audience Insights:** 6.1/10 (Category avg: 8.1/10) - **Campaign Tracking:** 6.3/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) #### Who Is the Company Behind Sanity? - **Seller:** [Sanity.io](https://www.g2.com/sellers/sanity-io) - **Company Website:** www.sanity.io - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @sanity\_io 15,030 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ce272dde7d68750a2a5c7604ec0edd54c8e78d3d880d6840e6d824b689d2e5b4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18400536%2F&secure%5Burl_type%5D=linkedin_company_website) 301 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer, Senior Software Engineer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 72% Small, 18% Medium #### What Do G2 Reviewers Say About Sanity? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **customizability** of Sanity, allowing tailored content management experiences for diverse project needs. - Users value the **flexible schema and powerful GROQ query language** , enabling smooth workflows for diverse content creation. - Users appreciate the **flexibility** of Sanity, enabling seamless handling of structured data across various projects. - Users find Sanity to be **incredibly easy to use** , with a customizable interface that adapts to their workflow seamlessly. - Users love the **customization options** in Sanity, allowing for tailored solutions to meet diverse needs. ##### Cons - Users face a **steep learning curve** with Sanity, particularly in the initial setup and understanding configurations. - Users face a **steep learning curve** with Sanity, making the initial setup lengthy and challenging. - Users struggle with **poor documentation** , finding it challenging to locate advanced features and essential details. - Users find the **lack of tutorials** challenging, especially for those unfamiliar with GROQ and custom setups. - Users find the **missing core features** of Sanity frustrating, affecting performance and usability during document management. #### What Are Recent G2 Reviews of Sanity? **["Sanity: Flexible, Highly Customizable Headless CMS with Seamless Integrations"](https://www.g2.com/survey_responses/sanity-review-13182328)** **Rating:** 4.0/5.0 stars _— Bri S._ [Read full review](https://www.g2.com/survey_responses/sanity-review-13182328) **["Intuitive Content Navigation with Powerful Query Testing and Reliable Performance"](https://www.g2.com/survey_responses/sanity-review-13179768)** **Rating:** 4.5/5.0 stars _— Maksim V._ [Read full review](https://www.g2.com/survey_responses/sanity-review-13179768) #### What Are G2 Users Discussing About Sanity? - [What is sanity framework?](https://www.g2.com/discussions/what-is-sanity-framework) - [What is sanity IO used for?](https://www.g2.com/discussions/what-is-sanity-io-used-for) - 4 comments - [What is sanity software?](https://www.g2.com/discussions/what-is-sanity-software) - 3 comments - [What are the features of sanity testing?](https://www.g2.com/discussions/what-are-the-features-of-sanity-testing) - 1 comment ### [Ibexa DXP](https://www.g2.com/products/ibexa-dxp/reviews) Ibexa Digital Experience Platform (DXP) is a comprehensive software solution designed to assist organizations in transforming their traditional sales strategies into seamless and engaging buying experiences. This platform serves as a single technology stack that enables businesses to design, manage, and optimize all critical touchpoints throughout the customer journey. By leveraging an API-first approach, Ibexa DXP offers extensive flexibility and modularity, allowing companies to tailor the platform to meet their unique operational requirements. Targeted primarily at medium to large enterprises, Ibexa DXP is particularly beneficial for organizations seeking to enhance their digital presence and improve customer interactions. The platform is ideal for businesses that require a robust solution for content management, customer engagement, and e-commerce capabilities. With its modular architecture, companies can select the components that best fit their needs, ensuring a customized experience that aligns with their strategic goals. Ibexa DXP offers three distinct products: Ibexa Headless, Ibexa Experience, and Ibexa Commerce. Each product is designed to address specific business needs, providing organizations with the tools necessary to create personalized and dynamic digital experiences. Ibexa Headless allows for the separation of the front-end and back-end, enabling developers to build highly responsive applications that can be easily integrated with various content sources. Ibexa Experience focuses on delivering rich content management features, empowering marketers to create engaging and relevant content for their audiences. Ibexa Commerce, on the other hand, equips businesses with the e-commerce functionalities required to manage online sales effectively. Key features of Ibexa DXP include advanced content management capabilities, customizable workflows, and robust analytics tools. These features enable organizations to streamline their operations, enhance collaboration among teams, and gain valuable insights into customer behavior. The platform's modularity ensures that businesses can scale their digital solutions as needed, adapting to changing market conditions and customer expectations. By providing a unified approach to managing customer interactions, Ibexa DXP stands out as a versatile solution that supports organizations in their digital transformation journey, ultimately driving improved customer satisfaction and loyalty. **Average Rating:** 4.2/5.0 **Total Reviews:** 90 #### How Do G2 Users Rate Ibexa DXP? - **Web Analytics:** 6.3/10 (Category avg: 8.1/10) - **Audience Insights:** 6.0/10 (Category avg: 8.1/10) - **Campaign Tracking:** 5.9/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.1/10) #### Who Is the Company Behind Ibexa DXP? - **Seller:** [Ibexa](https://www.g2.com/sellers/ibexa) - **Company Website:** www.ibexa.co - **Year Founded:** 1999 - **HQ Location:** Oslo, Norway - **Twitter:** @IBEXA 2 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d08b4f1e8ca424ba7be9e320933355ce2bfe432f219154446bebc097ba51082&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fibexa&secure%5Burl_type%5D=linkedin_company_website) 159 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Internet - **Company Size:** 34% Medium, 27% Small #### What Do G2 Reviewers Say About Ibexa DXP? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **flexibility** of Ibexa DXP, enabling extensive customization for diverse applications and websites. - Users value the **coherent content management** interface in Ibexa DXP, enhancing efficiency across various domains and tools. - Users value the **integration possibilities** of Ibexa DXP, which enhance flexibility and connectivity across systems effortlessly. - Users value the **extensive customizability** of Ibexa DXP, allowing tailored solutions for their unique needs and specifications. - Users find Ibexa DXP to be **extremely easy and intuitive** , enhancing efficiency and productivity across various tasks. ##### Cons - Users find Ibexa DXP to be **expensive** , particularly with its licensing and PaaS costs impacting overall value. - Users express frustration with **the complex content management system** , which hampers efficiency and requires significant technical expertise. - Users face **editor issues** with the back-office experience, finding it cumbersome and lacking intuitive workflows. - Users highlight **missing features** like SVG support and customization options, affecting usability and efficiency. - Users highlight **pricing issues** due to rigid models, finding them costly and inflexible for growing companies. #### What Are Recent G2 Reviews of Ibexa DXP? **["A Modern, Flexible Platform That Empowers Our Team"](https://www.g2.com/survey_responses/ibexa-dxp-review-12441517)** **Rating:** 4.5/5.0 stars _— Svitlana L._ [Read full review](https://www.g2.com/survey_responses/ibexa-dxp-review-12441517) **["Modern CMS solution with User Friendly experience"](https://www.g2.com/survey_responses/ibexa-dxp-review-10360926)** **Rating:** 5.0/5.0 stars _— Maksym M._ [Read full review](https://www.g2.com/survey_responses/ibexa-dxp-review-10360926) #### What Are G2 Users Discussing About Ibexa DXP? - [What is Ibexa DXP (formerly eZ Platform Enterprise Edition) used for?](https://www.g2.com/discussions/what-is-ibexa-dxp-formerly-ez-platform-enterprise-edition-used-for) - 1 comment, 2 upvotes ### [Brightspot](https://www.g2.com/products/brightspot/reviews) Brightspot is the leading content management solution for delivering brilliant digital experiences through a fast, flexible and secure platform. Founded in 2008 and headquartered in Reston, Virginia, Brightspot has spent more than 15 years helping organizations transform how they manage and deliver content. Today, the platform powers mission-critical digital experiences for some of the world’s most recognized brands, including AP News, NPR, Walmart and FedEx. Built to support the needs of both non-technical users and developers alike, Brightspot removes the friction that slows content teams down. With support for headless, hybrid and decoupled architectures, the platform gives you the flexibility to scale your digital operations without the limitations of legacy systems or rigid infrastructure. From multisite and multilingual publishing to role-based workflows, modular content models and seamless integrations, Brightspot enables you to manage even the most complex content ecosystems — all from one centralized hub. Brightspot’s AI-powered features and automation tools accelerate your publishing process, freeing teams to focus on what matters most: creating high-impact content. Intuitive authoring tools, pre-built templates, customizable workflows and built-in SEO and translation tools make it easier than ever to create. Beyond the product, Brightspot is known for its unmatched customer partnership. From onboarding to innovation, Brightspot works closely with your team to ensure your CMS evolves with your business. Whether you're growing your audience, adding new brands, expanding to global markets or integrating with the latest technologies, Brightspot is with you every step of the way. That’s why 97% of customers return year after year. With Brightspot, content becomes a competitive advantage — not a roadblock. Launch faster. Scale smarter. And lead fearlessly with a CMS that adapts to your business, not the other way around. **Average Rating:** 4.4/5.0 **Total Reviews:** 84 #### How Do G2 Users Rate Brightspot? - **Web Analytics:** 9.2/10 (Category avg: 8.1/10) - **Audience Insights:** 9.2/10 (Category avg: 8.1/10) - **Campaign Tracking:** 8.3/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) #### Who Is the Company Behind Brightspot? - **Seller:** [Brightspot](https://www.g2.com/sellers/brightspot) - **Company Website:** www.brightspot.com - **Year Founded:** 2008 - **HQ Location:** Reston, US - **Twitter:** @TeamBrightspot 500 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=593225a4a417ee8029048ae3fc22aaac4abcdff61bc87536b6bddf3f71c8c95c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrightspot%2F&secure%5Burl_type%5D=linkedin_company_website) 195 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Online Media, Information Technology and Services - **Company Size:** 55% Medium, 30% Small #### What Do G2 Reviewers Say About Brightspot? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** in Brightspot, enjoying a clean UX and flexible, powerful tools for content management. - Users value the **clean UX and powerful customization** options in Brightspot, enhancing their content management experience. - Users value the **high degree of customization** in Brightspot, enabling tailored workflows and user management for their needs. - Users value the **highly customizable features** of Brightspot, enhancing the platform's adaptability to unique workflows and processes. - Users commend Brightspot's **flexibility** , enabling adaptations for evolving needs and independence from development teams. ##### Cons - Users face **feature limitations** with Brightspot, struggling with integration, editing options, and content sharing difficulties. - Users find the **learning curve steep** , as complex workflows and customization create significant challenges and frustrations. - Users find **limited customization** options in Brightspot frustrating, impacting flexibility and overall user experience. - Users find Brightspot has **limited functionality** , struggling with batch deletions and inadequate reporting tools for specific needs. - Users note a **lack of essential features** in Brightspot, limiting functionality and customization for specific needs. #### What Are Recent G2 Reviews of Brightspot? **["Excellent Support and Training with End-to-End Website Design & Hosting"](https://www.g2.com/survey_responses/brightspot-review-13087362)** **Rating:** 4.5/5.0 stars _— Jason Z._ [Read full review](https://www.g2.com/survey_responses/brightspot-review-13087362) **["Easy-to-Use Modules That Make Building and Teaching Websites Simple"](https://www.g2.com/survey_responses/brightspot-review-13074223)** **Rating:** 4.0/5.0 stars _— Jericho A. C._ [Read full review](https://www.g2.com/survey_responses/brightspot-review-13074223) #### What Are G2 Users Discussing About Brightspot? - [How do you use Brightspot?](https://www.g2.com/discussions/how-do-you-use-brightspot) - [What is the use of Brightspot?](https://www.g2.com/discussions/what-is-the-use-of-brightspot) - [Is Brightspot open source?](https://www.g2.com/discussions/is-brightspot-open-source) - [What does Brightspot do?](https://www.g2.com/discussions/what-does-brightspot-do) ### [Optimizely One](https://www.g2.com/products/optimizely-one/reviews) Optimizely One is an AI-powered digital experience platform that unifies content, experimentation, personalization, and analytics—with AI at the core. Built on a modern, cloud-native and extensible architecture, Optimizely One is a single, fully-unified platform that powers every stage of the marketing lifecycle—from content planning and creation, to publishing and personalization, to experimentation and warehouse-native analytics. And with Optimizely Opal, the agent orchestration platform for marketing, deeply embedded across the entire suite, teams can deploy AI agents to automate workflows and accelerate results. Ready to learn more? Contact us to see how Optimizely can transform your digital experience. Why Optimizely •10,000+ brands run on Optimizely globally, including Salesforce, Zoom, and Capital One •6× Leader in the Gartner Magic Quadrant for Digital Experience Platforms (2020–2025) •Leader in The Forrester Wave™: Digital Experience Platforms, Q4 2025 — highest possible scores across 15 criteria including content management, agent orchestration framework, brand-aligned content generation, experience experimentation and personalization, and more •1,500 employees and 700+ partners worldwide •Enterprise-grade security, scalability, and compliance **Average Rating:** 4.2/5.0 **Total Reviews:** 53 #### How Do G2 Users Rate Optimizely One? - **Web Analytics:** 6.7/10 (Category avg: 8.1/10) - **Audience Insights:** 7.3/10 (Category avg: 8.1/10) - **Campaign Tracking:** 7.2/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.1/10) #### Who Is the Company Behind Optimizely One? - **Seller:** [Optimizely](https://www.g2.com/sellers/optimizely-a5a01825-75d4-4ab9-84c1-3a421d75af81) - **Year Founded:** 1994 - **HQ Location:** New York - **Twitter:** @Optimizely 28,791 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9b877fa3065772381c052bb976f256a580c09677aa32950af20871588d995c76&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foptimizely%2F&secure%5Burl_type%5D=linkedin_company_website) 1,650 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software - **Company Size:** 40% Medium, 31% Large #### What Do G2 Reviewers Say About Optimizely One? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **customization capabilities** of Optimizely One, enhancing teamwork and engagement with tailored content management. - Users appreciate the **personalization capabilities** of Optimizely One, enhancing their digital marketing efforts with tailored insights and tools. - Users value the **team collaboration** features of Optimizely One, enhancing project monitoring and cross-team engagement. - Users value the **comprehensive tools** in Optimizely One for effective personalization and A/B testing in marketing. - Users value the **automation of workflows** , effectively aligning marketing efforts with company needs and target audiences. ##### Cons - Users find Optimizely One's interface to be **difficult to understand** , especially with its advanced features and complexities. - Users find the **advanced features** sometimes difficult to understand, leading to a challenging user experience. - Users find the **difficult learning** curve challenging when trying to understand Optimizely One's advanced features. - Users find Optimizely One to have **difficult usability** , making it challenging to navigate and use effectively. - Users find Optimizely One has a lot to offer, but face **initial difficulty** in navigating its features effectively. #### What Are Recent G2 Reviews of Optimizely One? **["You receive exactly what you paid for with Optimizely."](https://www.g2.com/survey_responses/optimizely-one-review-10052616)** **Rating:** 4.5/5.0 stars _— Dianna G._ [Read full review](https://www.g2.com/survey_responses/optimizely-one-review-10052616) **["Optimizely One should be call Easlily One!"](https://www.g2.com/survey_responses/optimizely-one-review-10954457)** **Rating:** 5.0/5.0 stars _— Evie L._ [Read full review](https://www.g2.com/survey_responses/optimizely-one-review-10954457) #### What Are G2 Users Discussing About Optimizely One? - [What is Optimizely Digital Experience Platform used for?](https://www.g2.com/discussions/what-is-optimizely-digital-experience-platform-used-for) ### [Kontent.ai](https://www.g2.com/products/kontent-ai/reviews) Kontent.ai is the world’s first Agentic CMS and the only platform that helps organizations intelligently operate content at scale. By embedding AI agents into content workflows, Kontent.ai empowers organizations to automate operations, enforce governance, and accelerate time to market, without adding headcount. Kontent.ai features two core AI capabilities. The AI Agent is activated through natural language prompts and can execute complex tasks such as launching large-scale campaigns, restructuring content in bulk, or supporting content migrations, reducing the need for developer involvement.  Expert Agents operate as always-on, fully customizable digital teammates. Once created by using a natural language prompt, they trigger automatically, eliminating manual steps and ensuring consistency across processes. They can support business specific use cases, from enforcing brand and compliance standards to content audits and localization. You can integrate them with your existing tech stack to extend automation beyond the CMS and coordinate actions across systems. Multiple agents can also be combined to work together, eliminating workflow steps in complex tasks and reducing operational complexity.  Kontent.ai Agentic CMS helps you: - Expand to new markets faster - Improve team productivity - Reduce compliance risk - Improve content performance With a demonstrated ROI of 320%, Kontent.ai customers, including WebMD Ignite, Elanco, Zurich Insurance, PPG, and Oxford University, see measurable improvements in content velocity, operational efficiency, and risk reduction. Kontent.ai is a Microsoft partner recognized by Gartner and Forrester. Learn more at kontent.ai.  **Average Rating:** 4.3/5.0 **Total Reviews:** 183 #### How Do G2 Users Rate Kontent.ai? - **Web Analytics:** 7.6/10 (Category avg: 8.1/10) - **Audience Insights:** 7.9/10 (Category avg: 8.1/10) - **Campaign Tracking:** 7.3/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) #### Who Is the Company Behind Kontent.ai? - **Seller:** [Kontent.ai](https://www.g2.com/sellers/kontent-ai-002cd013-3ff3-42c4-af22-40e7fe42fb3c) - **Company Website:** kontent.ai - **Year Founded:** 2015 - **HQ Location:** Brno - **Twitter:** @Kontent\_ai 3,887 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0bc0ee34eb726f2231150d2b600e84d7bc3bbd06f9cf40cb3b3c2dc6f6ff7cfc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkontentai%2F&secure%5Burl_type%5D=linkedin_company_website) 133 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 42% Medium, 36% Small #### What Do G2 Reviewers Say About Kontent.ai? _AI-generated summary from verified user reviews_ ##### Pros - Users find Kontent.ai to offer **ease of use** , facilitating smooth integration and efficient content management. - Users value the **user-friendly content management** of Kontent.ai, streamlining organization and enhancing productivity effortlessly. - Users commend the **helpful and responsive customer support** from Kontent.ai, enhancing their overall experience with the platform. - Users find the **easy integrations** with their website highly beneficial for organization and accessibility of content. - Users find Kontent.ai **intuitive and user-friendly** , making content management seamless and efficient for teams. ##### Cons - Users find the **learning curve steep** , struggling to adapt to the new layout and fully utilize the platform's power. - Users find the **limited features** of Kontent.ai restrict their formatting and positioning options significantly. - Users note the **missing features** in Kontent.ai, particularly lacking e-commerce options and comprehensive role profiles. - Users find the **CMS limitations** challenging, particularly with missing out-of-the-box tools and complicated workflows for large sites. - Users find a **steep learning curve** for new employees in navigating Kontent.ai, challenging their onboarding experience. #### What Are Recent G2 Reviews of Kontent.ai? **["Intuitive interface & structured content which streamlines daily work in Kontent.AI"](https://www.g2.com/survey_responses/kontent-ai-review-13117599)** **Rating:** 4.5/5.0 stars _— Verified User in Higher Education_ [Read full review](https://www.g2.com/survey_responses/kontent-ai-review-13117599) **["Intuitive Headless CMS That’s Easy to Learn and Use"](https://www.g2.com/survey_responses/kontent-ai-review-13149996)** **Rating:** 4.5/5.0 stars _— Santiago U._ [Read full review](https://www.g2.com/survey_responses/kontent-ai-review-13149996) #### What Are G2 Users Discussing About Kontent.ai? - [Who uses Kentico?](https://www.g2.com/discussions/who-uses-kentico) - [How much does kentico cost?](https://www.g2.com/discussions/how-much-does-kentico-cost) - [Is kentico open source?](https://www.g2.com/discussions/is-kentico-open-source) - 1 comment - [What is kontent?](https://www.g2.com/discussions/what-is-kontent) ### [dotCMS](https://www.g2.com/products/dotcms/reviews) dotCMS is a visual headless content management system (CMS) designed to assist compliance-led organizations in the creation, management, and publication of digital content across various sites, brands, and channels from a unified platform. This innovative solution combines the flexibility of a headless CMS with a user-friendly visual editing interface, making it suitable for both developers and content teams. The platform is particularly relevant for organizations that prioritize governance and compliance, such as those in financial services, healthcare, government, telecom, and manufacturing. It is ideal for use cases that involve managing multi-site brand and regional websites, intranets, customer portals, product and marketing sites, and localized content. By providing a centralized system, dotCMS allows users to maintain control over their content while ensuring that it meets regulatory requirements. Key features of dotCMS include its API-first design, which supports GraphQL, REST, and Page API, enabling developers to integrate with various front-end technologies like React, Next.js, and Angular. This flexibility allows for seamless integration with other systems, such as commerce, digital asset management (DAM), and product information management (PIM). Content editors benefit from a visual interface that includes drag-and-drop functionality and live preview capabilities, streamlining the content creation process. Governance and compliance are at the forefront of dotCMS's offerings, with built-in workflows, approval processes, audit trails, granular permissions, and version history. This ensures that organizations can maintain oversight of their content operations, with configurable roles and multi-step approval processes that enhance accountability. Furthermore, dotCMS is aligned with enterprise security and compliance standards, such as SOC 2 Type II and ISO 27001, providing peace of mind for organizations handling sensitive information. Organizations like BNP Paribas, Telus, and various regional health systems utilize dotCMS to consolidate their content platforms, standardize governance practices, and reduce operational overhead. The platform is tailored for teams that require both content flexibility and stringent control over publishing processes, making it a robust solution for managing digital content in a compliant manner. **Average Rating:** 4.1/5.0 **Total Reviews:** 110 #### How Do G2 Users Rate dotCMS? - **Web Analytics:** 8.0/10 (Category avg: 8.1/10) - **Audience Insights:** 7.7/10 (Category avg: 8.1/10) - **Campaign Tracking:** 8.0/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) #### Who Is the Company Behind dotCMS? - **Seller:** [dotCMS](https://www.g2.com/sellers/dotcms) - **Company Website:** dotcms.com - **Year Founded:** 2003 - **HQ Location:** Miami, Florida - **Twitter:** @dotcms 1,334 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7ef2d945c162f00287c29c033fb732e3f8d60ad04d516f3b2c9dbf6bcd4b5ba&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2307658%2F&secure%5Burl_type%5D=linkedin_company_website) 76 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Higher Education, Information Technology and Services - **Company Size:** 47% Large, 44% Medium #### What Do G2 Reviewers Say About dotCMS? _AI-generated summary from verified user reviews_ ##### Pros - Users value dotCMS for its **easy-to-use content management** system that supports both beginners and seasoned developers effectively. - Users find dotCMS to be **easy to use** , making content creation seamless for both novices and experts. - Users praise the **exceptional customer support** of dotCMS, highlighting their quick response time and helpful assistance. - Users value the **flexible integration options** in dotCMS, enabling seamless content management across various channels. - Users value the **API flexibility** in dotCMS, enabling multiple solutions for their content management needs. ##### Cons - Users find the **steep learning curve** of dotCMS challenging, requiring significant coding knowledge for effective administration. - Users face **developer challenges** with dotCMS due to inconsistent Push Publish and sparse documentation, requiring technical expertise. - Users feel that dotCMS is **expensive** for smaller businesses, especially with its steep learning curve and advanced features. - Users note a **steep learning curve** with dotCMS, requiring significant coding knowledge for effective administration. - Users experience **inconsistent Push Publish functionality** that creates confusion between source and target systems. #### What Are Recent G2 Reviews of dotCMS? **["Efficient and Friendly, But with Room to Explore More"](https://www.g2.com/survey_responses/dotcms-review-12973359)** **Rating:** 4.0/5.0 stars _— Jesus Eduardo G._ [Read full review](https://www.g2.com/survey_responses/dotcms-review-12973359) **["Great service for flexible websites"](https://www.g2.com/survey_responses/dotcms-review-9635731)** **Rating:** 5.0/5.0 stars _— Jennifer W._ [Read full review](https://www.g2.com/survey_responses/dotcms-review-9635731) #### What Are G2 Users Discussing About dotCMS? - [Why dotCMS?](https://www.g2.com/discussions/why-dotcms) - [How much is dotCMS?](https://www.g2.com/discussions/how-much-is-dotcms) - [Is dotCMS opensource?](https://www.g2.com/discussions/is-dotcms-opensource) - [What does dotCMS do?](https://www.g2.com/discussions/what-does-dotcms-do) ### [Unbound by Bridgeline](https://www.g2.com/products/unbound-by-bridgeline/reviews) Bridgeline Content empowers you to engage prospects and build customer relationships across multiple channels in order to deliver exceptional customer experiences. Bridgeline Content powers more than 15,000 websites around the globe for many of the world’s most powerful brands. Build the face of your business on a flexible foundation with out-of-the-box templates, streamlined SEO management, plug-and-play content library, personalization features, and more. **Average Rating:** 2.7/5.0 **Total Reviews:** 19 #### How Do G2 Users Rate Unbound by Bridgeline? - **Web Analytics:** 8.3/10 (Category avg: 8.1/10) - **Audience Insights:** 8.3/10 (Category avg: 8.1/10) - **Campaign Tracking:** 8.3/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 6.1/10 (Category avg: 9.1/10) #### Who Is the Company Behind Unbound by Bridgeline? - **Seller:** [Bridgeline Digital](https://www.g2.com/sellers/bridgeline-digital) - **Year Founded:** 2000 - **HQ Location:** Burlington, MA - **Twitter:** @Bridgeline 1,653 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ec1842b2cfa41332a354b7bd0beffc021bb98d8d22debc04d3fcd630408f357a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F16846%2F&secure%5Burl_type%5D=linkedin_company_website) 285 employees on LinkedIn® - **Ownership:** NASDAQ:BLIN #### Who Uses This Product? - **Company Size:** 65% Medium, 25% Small #### What Are Recent G2 Reviews of Unbound by Bridgeline? **["Very powerful with a lot of features"](https://www.g2.com/survey_responses/unbound-by-bridgeline-review-8333740)** **Rating:** 5.0/5.0 stars _— Erik E._ [Read full review](https://www.g2.com/survey_responses/unbound-by-bridgeline-review-8333740) **["Great virtual sharing app for small businesses"](https://www.g2.com/survey_responses/unbound-by-bridgeline-review-447252)** **Rating:** 5.0/5.0 stars _— Verified User in Translation and Localization_ [Read full review](https://www.g2.com/survey_responses/unbound-by-bridgeline-review-447252) #### What Are G2 Users Discussing About Unbound by Bridgeline? - [What is Unbound eCommerce used for?](https://www.g2.com/discussions/what-is-unbound-ecommerce-used-for) - [‹ Prev‹ Prev](/categories/digital-experience-platforms-dxp/mid-market?order=g2_score#product-list) - [1](/categories/digital-experience-platforms-dxp/mid-market?order=g2_score#product-list) - 2 - Next ›Next › Spotlight Categories [Accounts Payable Automation Software](https://www.g2.com/categories/ap-automation) [Time Tracking Software](https://www.g2.com/categories/time-tracking-software) [ETL Tools](https://www.g2.com/categories/etl-tools) [Sales Tax and VAT Compliance Software](https://www.g2.com/categories/sales-tax-and-vat-compliance) [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam) Similar Categories - [Brand Asset Management](/categories/brand-asset-management) - [Client Portal](/categories/client-portal) - [Cloud Content Collaboration](/categories/cloud-content-collaboration) - [CMS Tools](/categories/cms-tools) - [Commenting Systems](/categories/commenting-systems) - [Component Content Management Systems](/categories/component-content-management-systems) - [Content Moderation Tools](/categories/content-moderation-tools) - [Design Systems](/categories/design-systems) - [Desktop Search](/categories/desktop-search) - [Digital Asset Management](/categories/digital-asset-management) - [Digital Experience Orchestration (DXO) Platforms](/categories/digital-experience-orchestration-dxo-platforms) - [Digital Rights Management (DRM)](/categories/digital-rights-management-drm) - [Document Management](/categories/document-management) - [Enterprise Content Management (ECM)](/categories/enterprise-content-management-ecm) - [File Migration](/categories/file-migration) [Browse Digital Experience Platforms (DXP) Themes](/categories/digital-experience-platforms-dxp/themes) ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash") NP Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash) Updated Products classified in the overall Digital Experience Platforms (DXP) category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Digital Experience Platforms (DXP) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Digital Experience Platforms (DXP) category. In addition to qualifying for inclusion in the Digital Experience Platforms (DXP) category, to qualify for inclusion in the Medium-Sized Business Digital Experience Platforms (DXP) category, a product must have at least 10 reviews left by a reviewer from a medium-sized business. Show More * * * ## How Do You Choose the Right Digital Experience Platforms (DXP)? ### What You Should Know About Digital Experience Platforms (DXP) ### **What Does DXP Stand For?** DXP stands for digital experience platform. DXPs are truly an all-encompassing software system that connects data and content with customers to create a seamless personalized digital customer experience. DXPs have tools that interact with all customer touchpoints, so they have components such as content hubs, CRM, UX and UI design tools, DevOps, digital asset management, data security, and more. The development of DXPs arose out of a disconnect between customer data and how it can be leveraged in marketing channels such as websites, social media platforms, advertisements, and customer touchpoints such as customer service, e-commerce platforms, and so on.  DXPs cover a lot of ground in terms of the functionality they provide, and each of the component pieces of a DXP are often full-fledged software themselves. These pieces include, but aren’t limited to, hybrid or headless CMS software, personalization software, marketing automation software, CRM software, data management platforms (DMP), digital analytics software, various translation and localization tools, and other assorted content management systems. DXPs are relatively new, and most major competitors in the market arose in the past decade. There is room for fluctuation as the market settles, and market experts are watching the space closely as DXP vendors prioritize specific features, acquire other software solutions to fold into their product, and settle on definitions of the category. #### What Types of Digital Experience Platforms (DXP) Exist? DXPs must provide extensive feature coverage to achieve the cross-channel customer experience optimization they are intended for. As a result, vendors leverage one of two models to include all the necessary features in their solution. Both models have advantages and disadvantages depending on what software the business is already using, so buyers need to ensure their desired DXP fits with their existing software stack. **Open DXPs** Open DXPs may be thought of as connective tissue that integrates multiple best-of-breed solutions, allowing users to orchestrate their marketing strategy with the best available point solutions. Leveraging an open DXP is especially attractive to businesses that are already using some of the software components integrated into a given offering. The main appeal of an open DXP is the ability to use the best-of-breed solutions for the individual components needed for a DXP. However, that strength can also be a drawback for some companies. Since open DXPs consist of multiple, integrated point solutions, users must have a strong understanding of each to get the most out of the larger DXP ecosystem. If a business hasn’t leveraged many marketing tools or content management systems in the past, jumping right into an open DXP may be challenging. Businesses considering an open DXP should ensure their workforce is either already familiar with the individual component pieces of software, or be prepared to offer comprehensive training on each solution. **Closed DXPs** Closed DXPs are all-in-one platforms that include all the individual pieces of a DXP in a single, unified system offered by one provider. While open DXPs integrate multiple solutions to achieve all the functionality needed for a full DXP, closed DXP providers offer a one-stop shop where buyers find all the features they need in one platform. Since all-in-one DXPs are a closed ecosystem, these types of solutions are helpful to companies that thus far haven’t invested much in their marketing stack or those looking to consolidate their stack. As is the case with open DXPs, all-in-one solutions aren’t without potential issues. Since all the components of a closed DXP are developed and maintained by one provider, there isn’t a guarantee that the individual pieces are of best-in-class quality. Closed DXPs also host far fewer integrations with other software (ultimately, to incentivize users to utilize as much of the platform as possible). This is particularly disruptive for companies with an established marketing software stack. ### **DXP Platform Features ** As mentioned previously, DXPs are made up of an integrated set of technologies, each with its own granular feature set, meaning they have dozens of features. Listed below are the component software within DXPs and their role within the DXP ecosystem. 1. **Hybrid or headless CMS** : Hybrid or headless CMS is a foundational component that DXPs are built on. With headless CMS, users are not required to create bespoke front ends for applications when planning and designing content delivery. This streamlined, device-agnostic content delivery allows businesses to focus their effort on the content itself and how it can be personalized and optimized. 2. **Personalization** : Efficient digital experience personalization is the overall goal of DXPs. The personalization tools within DXPs are effective because they provide direct access to multiple repositories of customer and user data. Since businesses often keep that kind of information in many disparate, disconnected silos, other personalization solutions can struggle with effectiveness. DXPs streamline personalization by integrating all these data repositories into the systems that deliver content. 3. **Marketing automation** : The digital marketing automation arm of DXPs handles broad-reaching marketing orchestration by pulling customer and user data from CRMs and data management platforms, delivering experiences across multiple channels, and pulling content from various content storage repositories. 4. **Digital asset management (DAM)**: DAM tools are content management systems that specifically handle the storage and delivery of marketing collateral. DAMs are a pivotal component within DXPs since other pieces, like marketing automation tools, pull content from them when orchestrating content campaigns. 5. **Data management platform (DMP)**: DXPs include a DMP within their offering to house customer and user data. DMPs sometimes integrate with customer relationship management (CRM) solutions to intake more customer data. DXPs are heavily reliant on the data housed within this component to create personalized content in real-time. 6. **Translation and localization** : DXPs include translation and localization tools, which are useful when businesses attempt to personalize digital experiences based on a user’s preferred location or language. 7. **E-commerce platforms** : Many DXPs also provide all the functions of an e-commerce platform, allowing businesses to run an online store within the same platform that maintains the rest of their digital presence. E-commerce websites provide many features that regular web content management software does not, like integrations with inventory management, search and navigation, and payment gateways. 8. **Digital analytics** : Gathering and applying analytics are key components within DXPs. Businesses leverage digital analytics to measure content performance and user experience, which are then used to further refine their digital experiences. ### Platform Benefits **Potential consolidation of the marketing software stack** : Depending on solution type, industry, and size of the business, a DXP can eliminate the need for some of its individual marketing technologies. A DXP has multiple functionalities, so these platforms offer all the features of the necessary individual software, but on a unified system, making this type of solution helpful for companies that haven’t invested a lot into their marketing technology stack or for those that want to consolidate their stack. **Optimal content usage** : Businesses strive for repeat customers, and one method of accomplishing this is via personalized content that keeps bringing customers back. Once businesses have a deeper understanding of who their customers are, what content they’re looking for, and where they are in the buying process, they can use a DXP to leverage this data to provide personalized content across numerous channels based on context, interaction history, preferences, and several other factors. In this way, DXPs ensure that the entire customer lifecycle is consistent.  **Single control center** : DXPs allow for the control of all related business processes on a single platform, eliminating the need to switch between multiple software to perform different tasks. This makes it easier to track user behavior across various touchpoints, analyze this data, and deliver relevant content, allowing for time optimization, cost savings, and improved customer satisfaction. ### Professional & Industry Cases The solutions offered by DXPs are particularly pertinent to two departments within a business: product or development teams and marketing teams. The components in a DXP may be separated into those that create and maintain websites, apps, portals, etc., and those that create, house, deliver and analyze marketing materials. There is a significant overlap between these pieces in terms of relevancy to specific teams. While other departments like sales or customer service leverage parts of a DXP (e.g., a CRM component), developers and marketing professionals are the most likely users to leverage a DXP with a major hands-on approach. **Developers** : One of the core components of a DXP is the hybrid or headless CMS which allows developers to create and maintain digital experiences that are device agnostic. Headless CMS are called such because they don’t provide a static front-end delivery, allowing the delivery of content to websites, desktop apps, mobile apps, and more without requiring the development of unique front ends for each. Within a DXP, developers are often tasked with creating the channels through which content will be delivered, and since DXPs utilize headless CMS, they don’t have to worry about tailor-making front-end outputs for each. **Marketers** : The majority of components inside DXPs are primarily used by marketing professionals. Key pieces include marketing automation, digital asset management software, and personalization and segmentation. While developers handle creating marketing channels like websites and apps, marketers are tasked with creating and delivering a steady stream of personalized content through those channels. DXPs offer marketers a full suite of tools for the endeavor, including a centralized hub for customer and user data, repositories for content and assets, and myriad tools to ensure experiences are timely and personalized. ### What’s the best digital experience platform for small businesses? For SMBs aiming to deliver engaging digital experiences without complex infrastructure, [top-rated small business digital experience platforms](https://www.g2.com/categories/digital-experience-platforms-dxp/small-business) include: - [Webflow](https://www.g2.com/products/webflow/reviews) offers a visual web development platform that empowers marketing teams to build, manage, and optimize websites without coding. Its intuitive interface and responsive design capabilities make it ideal for small businesses seeking agility and control. - [Sanity](https://www.g2.com/products/sanity/reviews) provides a headless CMS that enables real-time collaboration and structured content delivery across channels. Its flexibility and developer-friendly approach cater to small businesses looking to scale their digital presence. - [Kentico](https://www.g2.com/products/kentico/reviews) delivers an integrated marketing platform with content management, digital marketing, and commerce tools. Its scalability and user-friendly interface help small businesses create personalized customer journeys. ### What’s the best digital experience platform for medium-sized companies? For medium-sized businesses aiming to unify content, commerce, and customer engagement, top digital experience platforms on G2 include: - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) offers a composable, enterprise-grade solution that integrates content management, personalization, commerce, and analytics. Its AI-driven features and headless capabilities are ideal for medium-sized companies scaling across multiple channels. - [Jahia DXP](https://www.g2.com/products/jahia-dxp/reviews) combines content management and customer data management. It supports headless and traditional delivery, empowering medium-sized businesses to create personalized digital experiences with easy integration into existing tech stacks. - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) focuses on commerce-driven digital experiences, offering AI-powered search, merchandising, and content management. Its intuitive interface and integration-friendly design help medium-sized companies drive personalized shopping and content experiences at scale. ### What's the best DXP provider for interactive apps? For organizations developing interactive applications that require seamless integration, real-time personalization, and robust content management, leading DXPs based on G2 reviews include: - [Adobe Experience Manager (AEM)](https://www.g2.com/products/adobe-experience-manager/reviews) offers a comprehensive suite that combines content management, digital asset management, and personalization tools. With its robust APIs and integration capabilities, AEM enables developers to create dynamic, interactive applications.[ ](https://business.adobe.com/resources/reports/gartner-mq-digital-experience-platforms-2025.html?utm_source=chatgpt.com) - [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) is known for its flexibility and scalability. It offers a modular architecture suitable for developing interactive applications. With features like user segmentation, content targeting, and integration with various backend systems, Liferay supports the creation of personalized and engaging user experiences. - [Optimizely One](https://www.g2.com/products/optimizely-one/reviews) focuses on experimentation and optimization, providing tools for A/B testing, personalization, and content management. Its capabilities allow developers to build interactive applications that can be continuously tested and refined to enhance user engagement. ### Alternatives Alternatives to DXPs can replace this type of software, either partially or completely: [WebOps platforms:](https://www.g2.com/categories/webops-platforms) WebOps platforms hone in on the rapid development capabilities found in DXPs, but remove some of the bulkier aspects of DXPs. Development-focused businesses are more likely to leverage WebOps platforms over DXPs since the former provides all of the comprehensive web and application development tools without the marketing-focused solutions in the latter. [Web content management systems (WCMS):](https://www.g2.com/categories/web-content-management) DXPs were born out of the limitations posed by traditional web content management systems (WCMS). A WCMS is used to create and manage content and uses API-first architecture to deploy content through multiple channels. A DXP does everything a WCMS does, just on a larger scale. With a DXP, businesses can sync, manage and push content across channels, such as web, mobile, customer portals, IoT devices, billboards, and more. Further, a DXP can establish intranets and manage microsites.  ### Platform Challenges **Onboarding and implementation** : DXPs are packed full of features, and fully understanding how to effectively leverage all the pieces of one may be a challenge. Without comprehensive cross-team training, businesses could find themselves paying a lot of money for a tool their team doesn’t use to its full potential. All teams utilizing a DXP should be given training on their specific components, and how all these pieces affect and interact with one another. Efficient cross-team communication and collaboration are essential to get the most out of a DXP. **Buyer's remorse** : If a business decides it wants to move away from a DXP once it is already implemented, this can be complicated. Since the DXP manages so many of the business’s workflow processes and links within and between teams, eliminating a DXP once it's in place can be time-consuming and costly. ### How to Buy #### Requirements Gathering (RFI/RFP) for Digital Experience Platforms (DXP) Purchasing a DXP is a significant decision that needs to be made carefully as the chosen product is likely to be a costly investment and a long-term decision. Once it is decided that an organization needs a DXP, here are additional areas to evaluate: **Business goals to be achieved** : A DXP shouldn’t be leading the conversation. A DXP should underpin the business objectives, with specific attention to marketing goals, and should aid in executing the strategies put in place by the business. Businesses should think about the foundational capabilities needed to meet their specific goals, which will help when searching for a DXP. **Understanding marketing needs** : Each business has their unique way of curating digital experiences for their customers—types of marketing campaigns, content creation, publishing environment, etc. Understanding the nuances of the business’s workflows will help in choosing a DXP that integrates well with the existing ways of working. **Current marketing technology stack** : Doing a thorough audit of the business’s current martech stack is integral before purchasing a digital experience platform as a DXP will come integrated with a lot of martech functionality. It’s important to make note of what software is in the stack, who uses various parts of the stack, and existing integrations within the stack. Having this holistic view of the current martech situation will also help with the deployment and adoption of the DXP. #### Compare Digital Experience Platforms (DXP) Products (Long List vs. Short List) **Create a long list** There is a good amount of options when it comes to digital experience platform software. Once buyers understand the requirements, they should search for DXP vendors by browsing the internet. Most product websites will have a ‘Features’ page that will provide a high-level picture of what the software encompasses. G2.com is a good place to start. **Create a shortlist** Next, buyers should research further into the long list of solutions to create a shortlist. There is lots of research (articles and videos) that explain and review different products from different perspectives. Buyers should find research that caters to their industry. G2.com’s ‘Compare’ feature will help to stack software up side by side to compare specific features and learn how real users rate them. **Conduct demos** Demos are a great way to get a first-hand look at potential solutions and ask the right questions to determine which product is right for the organization. Demos are a great opportunity to ask the vendor to do a walkthrough of how the product addresses different use cases—how would a marketer get used out of the product versus a developer? Buyers should prepare for each demo by having a standard list of questions and clarifications to ask each vendor.   #### Selection of Digital Experience Platforms (DXP) **Choose a selection team** Members of both the development team and the marketing team should be part of the selection process since these teams will be interacting with the DXP the most.  **Negotiation** At this stage, it is important to discuss pricing and ask if any discounts are available, whether it be for purchasing a larger number of licenses or for a longer duration. Buyers should explore payment options and implementation and onboarding services at this time as well.  **Final decision** Now that buyers know which DXP solution they want to purchase, they should ask for a trial run of the product to test how it will be implemented and adopted by their teams. If it can be well integrated with existing technology and the teams receive it well, the buyer can be confident that the purchase will be successful. ### Digital Experience Platforms (DXP) Trends **Transparent customer data management:** To deliver seamless personalized digital experiences, businesses rely heavily on customer data, whether it be geolocation, personal preferences, past purchases, or other factors. However, there has been concern over customer data collection in recent years because businesses failed to use this data responsibly. Research shows that customers hesitate to share personal data if they do not trust a company. Responsible data collection and usage practices are integral to building customer trust and loyalty, and consequently integral to providing customers with seamless digital experiences. [**Personalization in digital experiences is a must**](https://www.g2.com/articles/2021-digital-transformation-dx-trends) **:** Personalization is no longer just nice to have when it comes to content and online shopping experiences. Customers expect personalization in each part of their shopping journeys, from receiving marketing emails to browsing online to post-purchase periods. Personalization leads to higher rates of conversion and repeat purchases.