# Best Digital Audio Advertising Software for Small Business

*By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*


Products classified in the overall Digital Audio Advertising category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Digital Audio Advertising to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Digital Audio Advertising category.

In addition to qualifying for inclusion in the Digital Audio Advertising Software category, to qualify for inclusion in the Small Business Digital Audio Advertising Software category, a product must have at least 10 reviews left by a reviewer from a small business.






## G2 Grid® for Digital Audio Advertising Software
![G2 Grid® for Digital Audio Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/digital-audio-advertising/grids.png?focus%5B%5D=4907&focus%5B%5D=5910&focus%5B%5D=6771&focus%5B%5D=130712&focus%5B%5D=47203&focus%5B%5D=85124)
Highlighted products: The Trade Desk, StackAdapt, Basis, AudioGO, Marketing 360, and TargetSpot.
Underlying data: [Grid® JSON](https://www.g2.com/categories/digital-audio-advertising/grids.json?focus%5B%5D=the-trade-desk&focus%5B%5D=stackadapt&focus%5B%5D=basis&focus%5B%5D=adswizz-audiogo&focus%5B%5D=madwire-marketing-360&focus%5B%5D=targetspot&segment=small-business)


## How Many Digital Audio Advertising Software Products Does G2 Track?
**Total Products under this Category:** 33

### Category Stats (Jul 2026)
- **Average Rating**: 4.29/5 The average rating of products in this category, based on all submitted ratings

*Last updated: July 11, 2026*


## How Does G2 Rank Digital Audio Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 3,700+ Authentic Reviews
- 33+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.



---

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---

## What Are the Top-Rated Digital Audio Advertising Software Products in 2026?
### 1. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)
The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.


**Average Rating:** 4.4/5.0
**Total Reviews:** 184
**How Do G2 Users Rate The Trade Desk?**

- **Quality of Support:** 8.8/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.2/10 (Category avg: 8.5/10)

**Who Is the Company Behind The Trade Desk?**

- **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk)
- **Company Website:** https://www.thetradedesk.com
- **Year Founded:** 2009
- **HQ Location:** Ventura, CA
- **Twitter:** @TheTradeDesk (20,680 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/892001/ (4,738 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 49% Mid-Market, 31% Small-Business


#### What Are The Trade Desk's Pros and Cons?

**Pros:**

- Features (31 reviews)
- Ease of Use (27 reviews)
- Audience Targeting (25 reviews)
- Targeting (23 reviews)
- Campaign Management (21 reviews)

**Cons:**

- Learning Curve (20 reviews)
- Expensive (13 reviews)
- Complexity (12 reviews)
- Complex Setup (10 reviews)
- Difficult Setup (10 reviews)


### What Do G2 Reviewers Say About The Trade Desk?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend The Trade Desk for its **powerful data-driven approach** and advanced targeting capabilities, enhancing campaign performance.
- Users appreciate the **ease of use** of The Trade Desk, with intuitive setup and streamlined media buying options.
- Users value the **advanced audience targeting** capabilities of The Trade Desk, enhancing campaign precision and effectiveness.
- Users appreciate the **advanced targeting options** of The Trade Desk, enabling effective and diverse audience engagement.
- Users value the **user-friendly campaign management** of The Trade Desk, streamlining optimization and enhancing performance tracking.

**Cons:**

- Users report a **steep learning curve** for new users, which can be overwhelming without proper training.
- Users note that the **high costs and steep learning curve** make The Trade Desk challenging for smaller campaigns.
- Users struggle with the **steep learning curve** of The Trade Desk, finding it challenging to navigate its complexities.
- Users find the **complex setup** of The Trade Desk challenging, particularly due to the steep learning curve for new team members.
- Users find the **difficult setup** of The Trade Desk can hinder effective use, especially for newcomers or small teams.

#### What Are Recent G2 Reviews of The Trade Desk?

**"[Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)"**

**Rating:** 4.0/5.0 stars
*— sai v.*

[Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)

---

**"[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)"**

**Rating:** 4.5/5.0 stars
*— Nijat I.*

[Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)

---


#### What Are G2 Users Discussing About The Trade Desk?

- [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model)
- [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai)
- [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google)
- [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do)

### 2. [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.


**Average Rating:** 4.7/5.0
**Total Reviews:** 864
**How Do G2 Users Rate StackAdapt?**

- **Quality of Support:** 9.9/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.1/10 (Category avg: 8.5/10)

**Who Is the Company Behind StackAdapt?**

- **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt)
- **Company Website:** https://www.stackadapt.com
- **Year Founded:** 2014
- **HQ Location:** Ontario
- **Twitter:** @StackAdapt (2,579 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5045143/ (1,790 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Digital Marketing Manager, Digital Strategist
- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 62% Small-Business, 31% Mid-Market


#### What Are StackAdapt's Pros and Cons?

**Pros:**

- Ease of Use (121 reviews)
- Customer Support (116 reviews)
- Team Helpfulness (98 reviews)
- Helpful (87 reviews)
- Features (77 reviews)

**Cons:**

- Reporting Limitations (26 reviews)
- Reporting Issues (21 reviews)
- Budget Management (20 reviews)
- Limited Reporting (19 reviews)
- Poor Reporting (19 reviews)


### What Do G2 Reviewers Say About StackAdapt?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find StackAdapt highly **user-friendly** , making campaign setup simple and efficient with robust support and valuable tools.
- Users commend the **superior customer support** from StackAdapt, highlighting proactive assistance that enhances overall campaign effectiveness.
- Users value the **exceptional helpfulness of the team** at StackAdapt, enhancing campaign management and client relationships.
- Users appreciate the **exceptional support and insights** from StackAdapt’s strategy team, enhancing their advertising effectiveness.
- Users value the **robust targeting options** and ease of use, enhancing their ad campaign management and optimization.

**Cons:**

- Users find **reporting limitations** in StackAdapt, requiring custom support pulls and complicating data organization.
- Users find that **reporting can be complex** , often requiring custom pulls and lengthy organization of data.
- Users find the **budget management process complex** , especially when dealing with limited credit card billing options.
- Users indicate that **reporting can be complex** , often requiring custom support and lengthy data organization.
- Users note that **poor reporting** necessitates custom data pulls, complicating access and organization of essential information.

#### What Are Recent G2 Reviews of StackAdapt?

**"[Amazing Onboarding, Intuitive UI, and Powerful Forecasting](https://www.g2.com/survey_responses/stackadapt-review-12629043)"**

**Rating:** 5.0/5.0 stars
*— Amanda B.*

[Read full review](https://www.g2.com/survey_responses/stackadapt-review-12629043)

---

**"[In-Depth Yet Easy to Use, with Incredible Performance and Support](https://www.g2.com/survey_responses/stackadapt-review-12627008)"**

**Rating:** 5.0/5.0 stars
*— Alex S.*

[Read full review](https://www.g2.com/survey_responses/stackadapt-review-12627008)

---


#### What Are G2 Users Discussing About StackAdapt?

- [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) - 1 comment

### 3. [Basis](https://www.g2.com/products/basis/reviews)
Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.


**Average Rating:** 4.5/5.0
**Total Reviews:** 263
**How Do G2 Users Rate Basis?**

- **Quality of Support:** 9.5/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.5/10)

**Who Is the Company Behind Basis?**

- **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies)
- **Year Founded:** 2001
- **HQ Location:** Chicago, IL
- **Twitter:** @basisglobaltech (4,732 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/basis-technologies (1,469 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Digital Marketing Manager, Digital Media Planner
- **Top Industries:** Marketing and Advertising, Newspapers
- **Company Size:** 64% Small-Business, 28% Mid-Market


#### What Are Basis's Pros and Cons?

**Pros:**

- Ease of Use (2 reviews)
- Features (2 reviews)
- Insights (2 reviews)
- Range (2 reviews)
- Results (2 reviews)

**Cons:**

- Complex User Interface (2 reviews)
- Complexity (1 reviews)
- Complex Management (1 reviews)
- Complex Reporting (1 reviews)
- Complex Usability (1 reviews)


### What Do G2 Reviewers Say About Basis?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Basis to be **extremely easy to use** , benefiting from helpful support and seamless integrations.
- Users value the **user-friendly interface** and **outstanding customer support** , enhancing their experience with Basis.
- Users highly value the **excellent reporting metrics and user-friendly UI** that streamline their experience and enhance productivity.
- Users commend the **outstanding customer support** and comprehensive product offerings of Basis, enhancing their programmatic experience.
- Users value the **excellent customer support** from Basis, enhancing collaboration and responsiveness for business needs.

**Cons:**

- Users find the **complex user interface** of Basis challenging, leading to inconveniences with report generation.
- Users find the system **complicated and not user-friendly** , leading to challenges in navigation and overall usage.
- Users find Basis to have a **complex management** system that is not user-friendly for everyone.
- Users find **complex reporting** to be inconvenient, and the outdated UI adds to their frustrations.
- Users find the product's **complex usability** challenging, noting it isn't user-friendly for everyone.

#### What Are Recent G2 Reviews of Basis?

**"[Great tool, and fantastic team](https://www.g2.com/survey_responses/basis-review-10305690)"**

**Rating:** 5.0/5.0 stars
*— Jessica C.*

[Read full review](https://www.g2.com/survey_responses/basis-review-10305690)

---

**"[Effortless Integration and Support Make Basis Stand Out](https://www.g2.com/survey_responses/basis-review-12180293)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/basis-review-12180293)

---



### 4. [AudioGO](https://www.g2.com/products/adswizz-audiogo/reviews)
AudioGO is a self-serve advertising platform that makes it easy for any business to create, schedule, and run audio ads on streaming apps like Pandora, Spotify, SiriusXM, SoundCloud, iHeartRadio, TuneIn, Univision, and more. With AudioGO, you can: Build an audio ad campaign in less than 5 minutes, for as little as $250 Create a new audio ad from scratch Reach a target audience of your choosing Track and manage campaign reporting in your own personal dashboard


**Average Rating:** 4.5/5.0
**Total Reviews:** 82
**How Do G2 Users Rate AudioGO?**

- **Quality of Support:** 8.6/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.4/10 (Category avg: 8.5/10)

**Who Is the Company Behind AudioGO?**

- **Seller:** [Adswizz](https://www.g2.com/sellers/adswizz)
- **Year Founded:** 2008
- **HQ Location:** San Mateo, CA
- **Twitter:** @adswizz (696 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/609440 (242 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Hospital & Health Care
- **Company Size:** 65% Small-Business, 24% Mid-Market


#### What Are AudioGO's Pros and Cons?

**Pros:**

- Campaign Management (2 reviews)
- Audience Targeting (1 reviews)
- Cost Efficiency (1 reviews)
- Ease of Use (1 reviews)
- Platform Capabilities (1 reviews)



### What Do G2 Reviewers Say About AudioGO?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **easy campaign management** of AudioGO, benefiting from guided setup and effective ad distribution.
- Users value the **audience targeting capabilities** of AudioGO, enabling effective campaigns on a limited budget.
- Users value the **cost efficiency** of AudioGO, enabling effective testing within a limited budget.
- Users find AudioGO to be an **easy-to-use platform** that effectively boosts their brand exposure.
- Users value the **easy-to-use platform** of AudioGO for enhancing brand exposure and promoting their businesses effectively.


#### What Are Recent G2 Reviews of AudioGO?

**"[Perfectly Pinpoints Your Audience](https://www.g2.com/survey_responses/audiogo-review-12259511)"**

**Rating:** 5.0/5.0 stars
*— Noe .*

[Read full review](https://www.g2.com/survey_responses/audiogo-review-12259511)

---

**"[Versatile Audio Ad Platform with Top-notch Support](https://www.g2.com/survey_responses/audiogo-review-12900958)"**

**Rating:** 5.0/5.0 stars
*— Heather P.*

[Read full review](https://www.g2.com/survey_responses/audiogo-review-12900958)

---


#### What Are G2 Users Discussing About AudioGO?

- [What is AudioGO used for?](https://www.g2.com/discussions/what-is-audiogo-used-for) - 1 comment

### 5. [Marketing 360](https://www.g2.com/products/madwire-marketing-360/reviews)
Marketing 360® was founded in 2009 by father and son, Joe and JB Kellogg, with a mission of making a difference by helping small businesses grow and their local communities grow. Now, located in Fort Collins, Colorado and Austin, Texas, Marketing 360 employs over 550 team members and has over 20,000 active SMB clients. Marketing 360 empowers small businesses with all the technology and talent they need to both manage and grow their business from a singular platform, including the ability to — build a professional website, accept and manage payments, manage leads and customers, book appointments, monitor reviews, manage social media, syndicate business listings, manage content marketing, run multi-channel digital advertising campaigns, and more. No more wasting time and money bouncing around multiple tools to manage and grow your business.


**Average Rating:** 3.5/5.0
**Total Reviews:** 61
**How Do G2 Users Rate Marketing 360?**

- **Quality of Support:** 7.0/10 (Category avg: 8.6/10)
- **Ease of Use:** 6.9/10 (Category avg: 8.5/10)

**Who Is the Company Behind Marketing 360?**

- **Seller:** [Madwire](https://www.g2.com/sellers/madwire-1dbb6f4e-0b38-4f0e-aeae-c1cae5e8c0f5)
- **Year Founded:** 2009
- **HQ Location:** Fort Collins, Colorado
- **Twitter:** @Madwire (153 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1236339/ (414 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Owner
- **Top Industries:** Construction, Real Estate
- **Company Size:** 79% Small-Business, 16% Mid-Market


#### What Are Marketing 360's Pros and Cons?

**Pros:**

- Customer Support (5 reviews)
- Business Growth (3 reviews)
- Customer Management (3 reviews)
- Features (3 reviews)
- Helpful (3 reviews)

**Cons:**

- Payment Issues (2 reviews)
- Ad Issues (1 reviews)
- Billing Issues (1 reviews)
- Integration Difficulty (1 reviews)
- Integration Issues (1 reviews)


### What Do G2 Reviewers Say About Marketing 360?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **individualized customer support** from Marketing 360, enhancing their marketing effectiveness and business growth.
- Users highlight the **consistent business growth** achieved with Marketing 360's comprehensive marketing solutions and expert team support.
- Users value the **individualized support** from Marketing 360, enhancing their business competitiveness and marketing efficiency.
- Users appreciate the **all-in-one solutions** of Marketing 360, facilitating consistent growth through integrated advertising and SEO features.
- Users value the **helpfulness** of Marketing 360's team, noting productive collaboration and impactful strategies for growth.

**Cons:**

- Users find the **billing structure cumbersome** , leading to payment issues with Marketing 360 that need addressing.
- Users report a lack of **management check-ins** , which negatively impacts support and communication during campaigns.
- Users find the **billing issues** somewhat cumbersome, but appreciate efforts to improve the process.
- Users find the **integration difficult** , noting glitches and laborious processes when connecting with social media platforms.
- Users experience **glitchy integration** with social media platforms in Marketing 360, making usage somewhat laborious.

#### What Are Recent G2 Reviews of Marketing 360?

**"[Hands on Digital Marketing Agency](https://www.g2.com/survey_responses/marketing-360-review-10705635)"**

**Rating:** 5.0/5.0 stars
*— Martin W.*

[Read full review](https://www.g2.com/survey_responses/marketing-360-review-10705635)

---

**"[Marketing Company I can count on to move our business forward.](https://www.g2.com/survey_responses/marketing-360-review-11293833)"**

**Rating:** 5.0/5.0 stars
*— Jeffrey L.*

[Read full review](https://www.g2.com/survey_responses/marketing-360-review-11293833)

---


#### What Are G2 Users Discussing About Marketing 360?

- [What is Marketing 360 used for?](https://www.g2.com/discussions/what-is-marketing-360-used-for)
- [What does Marketing 360 do?](https://www.g2.com/discussions/what-does-marketing-360-do)
- [What software do marketing managers use?](https://www.g2.com/discussions/what-software-do-marketing-managers-use)
- [Where is marketing 360 located?](https://www.g2.com/discussions/where-is-marketing-360-located) - 1 comment
- [How much does marketing360 cost?](https://www.g2.com/discussions/how-much-does-marketing360-cost) - 1 comment

### 6. [TargetSpot](https://www.g2.com/products/targetspot/reviews)
TargetSpot is a digital audio ad platform.


**Average Rating:** 4.1/5.0
**Total Reviews:** 21
**How Do G2 Users Rate TargetSpot?**

- **Quality of Support:** 7.8/10 (Category avg: 8.6/10)
- **Ease of Use:** 7.8/10 (Category avg: 8.5/10)

**Who Is the Company Behind TargetSpot?**

- **Seller:** [TargetSpot](https://www.g2.com/sellers/targetspot)
- **Year Founded:** 2007
- **HQ Location:** Anderlecht, BE
- **LinkedIn® Page:** https://www.linkedin.com/company/targetspot (1 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 57% Small-Business, 33% Mid-Market



#### What Are Recent G2 Reviews of TargetSpot?

**"[Targetspot The best Multidimensional Digital Audio Advertising tool](https://www.g2.com/survey_responses/targetspot-review-8289490)"**

**Rating:** 5.0/5.0 stars
*— pratik j.*

[Read full review](https://www.g2.com/survey_responses/targetspot-review-8289490)

---

**"[Good Advertising source besides text and banner ads](https://www.g2.com/survey_responses/targetspot-review-8391240)"**

**Rating:** 4.0/5.0 stars
*— Manoj C.*

[Read full review](https://www.g2.com/survey_responses/targetspot-review-8391240)

---


#### What Are G2 Users Discussing About TargetSpot?

- [What is TargetSpot used for?](https://www.g2.com/discussions/what-is-targetspot-used-for)


## What Is Digital Audio Advertising Software?

[Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)

## What Software Categories Are Similar to Digital Audio Advertising Software?

- [Display Advertising Software](https://www.g2.com/categories/display-advertising)
- [Video Advertising Software](https://www.g2.com/categories/video-advertising)
- [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)