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Best Digital Analytics Tools - Page 18

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Digital analytics software, also referred to as web analytics software, measures website engagement by tracking web traffic and visitors. Marketers, web developers, and analysts use digital analytics tools to report on the effectiveness of web experiences and to determine how visitors are interacting with their sites. By monitoring events such as page views, clicks, and conversions, businesses can distill web traffic data into meaningful insights. Digital analytics software gives organizations insights into customer behavior when encountering their brand’s website and allows reporting on online conversion, demographic, and content-interaction metrics.

Many solutions in this space offer additional analytical tools such as session replay software, heatmap tools, product analytics software, and A/B testing software to optimize the customer experience and provide a full story on the visitor’s journey. This software often integrates with digital advertising and other marketing systems to provide a view of customer journeys across advertising, search engines, and social media channels.

To qualify for inclusion in the Digital Analytics category, a product must:

Measure web traffic, including visits, sessions, unique visitors, user entry and exit pages, and behavioral funnels
Track any tagged digital event or conversion
Report on traffic over time and in real time
Segment traffic based on demographics, device, acquisition medium, geography, and cohort
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Best Digital Analytics Software At A Glance

Highest Performer:
Easiest to Use:
Top Trending:
Best Free Software:
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Easiest to Use:
Top Trending:
Best Free Software:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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270 Listings in Digital Analytics Available
Entry Level Price:Free
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    GAfix is an automated GA4 and GTM audit tool designed to address data tracking challenges by ensuring accuracy, consistency, and compliance. It audits Google Analytics 4 (GA4) and Google Tag Manager (

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
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    Market Segment
    No information available
  • User Satisfaction
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  • GAfix features and usability ratings that predict user satisfaction
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  • Seller Details
    Year Founded
    2022
    HQ Location
    Newark, NJ
    LinkedIn® Page
    www.linkedin.com
    17 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

GAfix is an automated GA4 and GTM audit tool designed to address data tracking challenges by ensuring accuracy, consistency, and compliance. It audits Google Analytics 4 (GA4) and Google Tag Manager (

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
GAfix features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2022
HQ Location
Newark, NJ
LinkedIn® Page
www.linkedin.com
17 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    GAfix is a GA4 audit and diagnostics platform that helps teams quickly identify and fix tracking issues. It scans Google Analytics 4 properties for common configuration problems across events, convers

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
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  • GAfix features and usability ratings that predict user satisfaction
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    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
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  • Seller Details
    Seller
    NeenOpal
    Year Founded
    2016
    HQ Location
    Newark, US
    LinkedIn® Page
    www.linkedin.com
    172 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

GAfix is a GA4 audit and diagnostics platform that helps teams quickly identify and fix tracking issues. It scans Google Analytics 4 properties for common configuration problems across events, convers

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
GAfix features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
NeenOpal
Year Founded
2016
HQ Location
Newark, US
LinkedIn® Page
www.linkedin.com
172 employees on LinkedIn®
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  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Meet your GA4 Copilot. Ask questions about your Google Analytics in plain English. Get instant answers without touching a single dashboard or report.

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    Industries
    No information available
    Market Segment
    No information available
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  • Gentle features and usability ratings that predict user satisfaction
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    0.0
    No information available
  • Seller Details
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  • Seller Details
    Seller
    Gentle
    HQ Location
    N/A
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Meet your GA4 Copilot. Ask questions about your Google Analytics in plain English. Get instant answers without touching a single dashboard or report.

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Gentle features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Gentle
HQ Location
N/A
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    iGrowthTracker is a website analytics and discovery tool that helps you spot breakout websites before they become mainstream. It goes beyond traditional traffic checkers by focusing on growth momentum

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
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  • iGrowthTracker features and usability ratings that predict user satisfaction
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    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
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  • Seller Details
    Year Founded
    2025
    HQ Location
    N/A
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

iGrowthTracker is a website analytics and discovery tool that helps you spot breakout websites before they become mainstream. It goes beyond traditional traffic checkers by focusing on growth momentum

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
iGrowthTracker features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2025
HQ Location
N/A
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
Entry Level Price:€49.00
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Keitaro is an attribution and ad performance tracker. It connects the dots between spend, engagement, and revenue at every stage of the customer journey – giving you full clarity on what truly drives

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 67% Small-Business
    • 33% Enterprise
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  • Keitaro Tracker features and usability ratings that predict user satisfaction
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  • Seller Details
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  • Seller Details
    Seller
    Keitaro
    Year Founded
    2017
    HQ Location
    Tallinn, Estonia
    Twitter
    @keitaro_tracker
    256 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Keitaro is an attribution and ad performance tracker. It connects the dots between spend, engagement, and revenue at every stage of the customer journey – giving you full clarity on what truly drives

Users
No information available
Industries
No information available
Market Segment
  • 67% Small-Business
  • 33% Enterprise
Keitaro Tracker features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Keitaro
Year Founded
2017
HQ Location
Tallinn, Estonia
Twitter
@keitaro_tracker
256 Twitter followers
LinkedIn® Page
www.linkedin.com
2 employees on LinkedIn®
0 ratings
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  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Linito offers a better interface for Google Analytics. It facilitates GA4 configuration and lets you view all your traffic in a single dashboard, while applying filters and comparisons if you wish. It

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
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  • Linito features and usability ratings that predict user satisfaction
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  • Seller Details
    Seller
    Linito
    HQ Location
    N/A
    LinkedIn® Page
    www.linkedin.com
    2 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Linito offers a better interface for Google Analytics. It facilitates GA4 configuration and lets you view all your traffic in a single dashboard, while applying filters and comparisons if you wish. It

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Linito features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Linito
HQ Location
N/A
LinkedIn® Page
www.linkedin.com
2 employees on LinkedIn®
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Today when you configure web analytics tracking it can get messy really fast. Documentation becomes outdated and I thought there was a better way. It's time consuming to create instructions for develo

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
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  • Measurementplan features and usability ratings that predict user satisfaction
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  • Seller Details
    Year Founded
    2024
    HQ Location
    Stockholm, SE
    LinkedIn® Page
    www.linkedin.com
    3 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Today when you configure web analytics tracking it can get messy really fast. Documentation becomes outdated and I thought there was a better way. It's time consuming to create instructions for develo

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Measurementplan features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2024
HQ Location
Stockholm, SE
LinkedIn® Page
www.linkedin.com
3 employees on LinkedIn®
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MyAnalytics.spot helps you understand your website’s story with clarity and ease. It’s built for people who care about insights, not noise. See what truly matters — who visits, where they come from,

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
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  • MyAnalytics features and usability ratings that predict user satisfaction
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    0.0
    No information available
    0.0
    No information available
  • Seller Details
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  • Seller Details
    HQ Location
    N/A
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MyAnalytics.spot helps you understand your website’s story with clarity and ease. It’s built for people who care about insights, not noise. See what truly matters — who visits, where they come from,

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
MyAnalytics features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
HQ Location
N/A
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Nimvue is a privacy-first analytics platform that equips your team with customisable dashboards, team collaboration, automated reports, and long data retentions.

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
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  • Nimvue Analytics features and usability ratings that predict user satisfaction
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    0.0
    No information available
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  • Seller Details
    Seller
    Nimvue
    HQ Location
    N/A
    LinkedIn® Page
    linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Nimvue is a privacy-first analytics platform that equips your team with customisable dashboards, team collaboration, automated reports, and long data retentions.

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Nimvue Analytics features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Nimvue
HQ Location
N/A
LinkedIn® Page
linkedin.com
1 employees on LinkedIn®
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Simplified web analytics that allow you to focus on what matters most - your audience. A fresh and clean reporting interface without the clutter of confusing charts and graphs. Uses new technology t

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
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  • Painless Analytics features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
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  • Seller Details
    Year Founded
    2022
    HQ Location
    Columbus, US
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Simplified web analytics that allow you to focus on what matters most - your audience. A fresh and clean reporting interface without the clutter of confusing charts and graphs. Uses new technology t

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Painless Analytics features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2022
HQ Location
Columbus, US
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
0 ratings
Save to My Lists
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Peasy is a web analytics platform built to measure how AI chatbots interact with websites alongside traditional human visits. It addresses the measurement gap created by tools such as Google Analytics

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
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  • Peasy features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
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  • Seller Details
    Seller
    Peasy
    Year Founded
    2024
    HQ Location
    London, GB
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Peasy is a web analytics platform built to measure how AI chatbots interact with websites alongside traditional human visits. It addresses the measurement gap created by tools such as Google Analytics

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Peasy features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Peasy
Year Founded
2024
HQ Location
London, GB
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Simple, lightweight, and privacy-focused web analytics

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
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  • Regal Analytics features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
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  • Seller Details
    HQ Location
    N/A
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Simple, lightweight, and privacy-focused web analytics

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Regal Analytics features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
HQ Location
N/A
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Userbird is a privacy-first, all-in-one web analytics platform that combines traditional website metrics with advanced behavioural insights. Track pageviews, conversions, and ad performance while also

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
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  • Userbird features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Linkly
    HQ Location
    N/A
    Twitter
    @LinklyHQ
    73 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Userbird is a privacy-first, all-in-one web analytics platform that combines traditional website metrics with advanced behavioural insights. Track pageviews, conversions, and ad performance while also

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Userbird features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Linkly
HQ Location
N/A
Twitter
@LinklyHQ
73 Twitter followers
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
Entry Level Price:Free
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WatchThemLive is a behavioral tool that enables website owners to see video recordings of their visitors' journeys on their website. This tool has proven to be significantly essential in optimization,

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 150% Small-Business
  • User Satisfaction
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  • WatchThemLive features and usability ratings that predict user satisfaction
    0.0
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    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
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  • Seller Details
    Year Founded
    2020
    HQ Location
    Toronto, CA
    Twitter
    @WatchThemLive
    40 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    6 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WatchThemLive is a behavioral tool that enables website owners to see video recordings of their visitors' journeys on their website. This tool has proven to be significantly essential in optimization,

Users
No information available
Industries
No information available
Market Segment
  • 150% Small-Business
WatchThemLive features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2020
HQ Location
Toronto, CA
Twitter
@WatchThemLive
40 Twitter followers
LinkedIn® Page
www.linkedin.com
6 employees on LinkedIn®
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Whitespace Analys is a web analytics platform for organisations that need complete, trustworthy data without compromising on privacy. Built on Matomo open source technology, it delivers 100% data cove

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
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  • Whitespace Analys features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
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  • Seller Details
    Year Founded
    2013
    HQ Location
    Malmö, SE
    LinkedIn® Page
    www.linkedin.com
    19 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Whitespace Analys is a web analytics platform for organisations that need complete, trustworthy data without compromising on privacy. Built on Matomo open source technology, it delivers 100% data cove

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Whitespace Analys features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2013
HQ Location
Malmö, SE
LinkedIn® Page
www.linkedin.com
19 employees on LinkedIn®