# Best Data Preparation Software for Medium-Sized Businesses

## How Many Data Preparation Software Products Does G2 Track?

**Total Products under this Category:** 112

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Palantir Foundry (+0.98%) - Among all products in this category, Palantir Foundry recorded the largest rating increase compared to last month

_Last updated: August 15, 2026_

## How Does G2 Rank Data Preparation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 11,800+ Authentic Reviews
- 112+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Data Preparation Software
 ![G2 Grid® for Data Preparation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/data-preparation/grids.png?focus%5B%5D=1213&focus%5B%5D=1327283&focus%5B%5D=604&focus%5B%5D=989&focus%5B%5D=19607&focus%5B%5D=148877&focus%5B%5D=4244&focus%5B%5D=68287)

Highlighted products: Tableau, SAS Viya, Domo, Alteryx, HubSpot Data Hub, dbt, Qlik Sense, and Validity Engage.

Underlying data: [Grid® JSON](https://www.g2.com/categories/data-preparation/grids.json?focus%5B%5D=tableau&focus%5B%5D=sas-sas-viya&focus%5B%5D=domo&focus%5B%5D=alteryx&focus%5B%5D=hubspot-data-hub&focus%5B%5D=dbt&focus%5B%5D=qlik-sense&focus%5B%5D=validity-engage&segment=mid-market)

**Sponsored**

### Amazon Relational Database Service (RDS)

Amazon Relational Database Service (Amazon RDS) makes it easy to set up, operate, and scale a relational database in the cloud. It provides cost-efficient and resizable capacity while managing time-consuming database administration tasks such as hardware provisioning, database setup, patching and backups. It frees you up to focus on your apps so you can give them the better performance, availability, security, and compatibility they need. Amazon RDS is available on 6 familiar database instances: Amazon Aurora, MySQL, PostgreSQL, MariaDB, Oracle Database and SQL Server engines. This means that the code, applications, and tools you already use today with your existing databases can be used with Amazon RDS. Amazon RDS automatically patches the database software and backs up your database, storing the backups for a user-defined retention period and enabling point-in-time recovery. You benefit from the flexibility of being able to scale the compute resources or storage capacity associated with your relational database instance via a single API call. In addition, Amazon RDS makes it easy to use replication to enhance availability and reliability for production databases. Amazon RDS for MySQL also enables you to scale out beyond the capacity of a single database deployment for read-heavy database workloads. As with all Amazon Web Services, there are no up-front investments required, and you pay only for the resources you use.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1412&secure%5Bchosen_at%5D=2026-08-15T10%3A56%3A42Z&secure%5Bdisplayable_resource_id%5D=1412&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1412&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=585&secure%5Bresource_id%5D=1412&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdata-preparation%2Fmid-market&secure%5Btoken%5D=a37750167dcfaff420042af3db924de6aa400dfc5eb5b18504723789de731547&secure%5Burl%5D=https%3A%2F%2Faws.amazon.com%2Frds%2F%3Ftrk%3D25520a98-a4dc-4a0a-96d8-d9ffc4430c6e%26sc_channel%3Ddisplay%2Bads&secure%5Burl_type%5D=custom_url)

### [Tableau](https://www.g2.com/products/tableau/reviews)

Tableau is the world’s leading AI-powered analytics platform. Whether you are a business user or an analyst, Tableau turns trusted data into actionable insights. With our flexible, interoperable platform, you can: Turn data into action at scale with human and agent collaboration. Tableau Next delivers agentic AI for faster data-insight-action workflows. It surfaces insights, provides proactive recommendations, and helps you take action in the flow of work. Scale data-driven insights with complete operational confidence. Tableau Cloud enables fully managed analytics at scale. It accelerates your time to value and gives you access to the latest AI-powered innovations. Deploy visual, self-service analytics with unmatched control and flexibility. Tableau Server meets your organization's governance and security needs. It provides enterprise-grade, self-service analytics on-premise or in your private cloud.

**Average Rating:** 4.4/5.0

**Total Reviews:** 3,681

#### How Do G2 Users Rate Tableau?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Data Workflows:** 8.4/10 (Category avg: 8.8/10)
- **Profiling and Classification:** 8.2/10 (Category avg: 8.6/10)
- **Data Joining:** 8.5/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Tableau?

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** www.salesforce.com
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce  
579,511 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website)  
83,223 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Data Analyst, Business Analyst
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 41% Large, 36% Medium

#### What Do G2 Reviewers Say About Tableau?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Tableau's **ease of use** essential for creating interactive dashboards without heavy coding or complex setups.
- Users value Tableau's **data visualization capabilities** , enabling the creation of interactive, clear dashboards that enhance decision-making.
- Users love Tableau for its **powerful visualization capabilities** , enabling clear, interactive dashboards and real-time data insights.
- Users value the **interactive dashboards** of Tableau, enhancing data visualization and simplifying complex reporting tasks seamlessly.
- Users love Tableau's **intuitive interface** , making complex data visualization and dashboard creation easy and accessible.

##### Cons

- Users find the **learning curve steep** , making it challenging to fully integrate Tableau with Salesforce and MS products.
- Users face a **steep learning curve** with Tableau, making it challenging for new users to become proficient.
- Users report that the **high licensing cost** of Tableau can be a significant barrier, especially for smaller teams.
- Users report **slow performance** with large datasets, impacting their experience and efficiency in Tableau.
- Users find Tableau's **onboarding and complexity** challenging, making it tougher to transition from simpler tools like MS products.

#### What Are Recent G2 Reviews of Tableau?

**["Clear data means quick decisions."](https://www.g2.com/survey_responses/tableau-review-13124621)**

**Rating:** 4.5/5.0 stars

_— Libia B._

[Read full review](https://www.g2.com/survey_responses/tableau-review-13124621)

**["Turning Complex Data into Actionable Insights"](https://www.g2.com/survey_responses/tableau-review-13075232)**

**Rating:** 5.0/5.0 stars

_— Murtuza L._

[Read full review](https://www.g2.com/survey_responses/tableau-review-13075232)

#### What Are G2 Users Discussing About Tableau?

- [How are business intelligence professionals using Tableau's latest visualization tools to interpret complex data sets?](https://www.g2.com/discussions/how-are-business-intelligence-professionals-using-tableau-s-latest-visualization-tools-to-interpret-complex-data-sets) - 2 comments
- [What is Salesforce CRM Analytics (formerly Tableau CRM) used for?](https://www.g2.com/discussions/what-is-salesforce-crm-analytics-formerly-tableau-crm-used-for)
- [Do I need Tableau Desktop if I have Tableau Server?](https://www.g2.com/discussions/tableau-do-i-need-tableau-desktop-if-i-have-tableau-server) - 2 comments
- [Do I need Tableau Desktop if I have Tableau Server?](https://www.g2.com/discussions/do-i-need-tableau-desktop-if-i-have-tableau-server) - 2 comments
- [What's New in Tableau Server?](https://www.g2.com/discussions/what-s-new-in-tableau-server) - 1 comment

### [SAS Viya](https://www.g2.com/products/sas-sas-viya/reviews)

SAS Viya is a cloud-native data and AI platform that enables teams to build, deploy and scale explainable AI that drives trusted, confident decisions. It unites the entire data and AI life cycle and empowers teams to innovate quickly while balancing speed, automation and governance by design. Viya unifies data management, advanced analytics and decisioning in a single platform, so organizations can move from experimentation to production with confidence, delivering measurable business impact that is secure, explainable and scalable across any environment. Key capabilities required to deliver trusted decisions include: • End-to-end clarity across the data and AI life cycle, with built-in lineage, auditability and continuous monitoring to support defensible decisions. • Governance by design, enabling consistent oversight across data, models and decisions to reduce risk and accelerate adoption. • Explainable AI at scale, so insights and outcomes can be understood, validated and trusted by business and regulators alike. • Operationalized analytics, ensuring value continues beyond deployment through monitoring, retraining and life cycle management. • Flexible, cloud-native deployment, allowing organizations to start anywhere and scale everywhere while maintaining control.

**Average Rating:** 4.3/5.0

**Total Reviews:** 775

#### How Do G2 Users Rate SAS Viya?

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.0/10)
- **Data Workflows:** 8.5/10 (Category avg: 8.8/10)
- **Profiling and Classification:** 8.5/10 (Category avg: 8.6/10)
- **Data Joining:** 8.8/10 (Category avg: 8.9/10)

#### Who Is the Company Behind SAS Viya?

- **Seller:** [SAS Institute Inc.](https://www.g2.com/sellers/sas-institute-inc-df6dde22-a5e5-4913-8b21-4fa0c6c5c7c2)
- **Company Website:** www.sas.com
- **Year Founded:** 1976
- **HQ Location:** Cary, NC
- **Twitter:** @SASsoftware  
60,863 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=64db42c044af5bbad79bd9677a620a6c31a8ff1abf4e7b2a6f1d6ed9561d105d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1491%2F&secure%5Burl_type%5D=linkedin_company_website)  
18,638 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Student, Biostatistician
- **Top Industries:** Pharmaceuticals, Banking
- **Company Size:** 33% Small, 33% Large

#### What Do G2 Reviewers Say About SAS Viya?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of SAS Viya, which simplifies data visualization and enhances decision-making efficiency.
- Users value the **sophisticated analytical capabilities** of SAS Viya, enabling easy deployment and real-time decision-making.
- Users appreciate the **advanced analytical methods** offered by SAS Viya, enhancing decision-making and logistical data analysis capabilities.
- Users value the **end-to-end data lifecycle tooling** of SAS Viya, enhancing business insight and strategic decision-making.
- Users love the **intuitive interface** of SAS Viya, making data analysis and model deployment effortless for all skill levels.

##### Cons

- Users find SAS Viya to have a **learning difficulty** , making it challenging for non-technical individuals to navigate effectively.
- Users find the **learning curve steep** , making it challenging for non-technical users to navigate SAS Viya effectively.
- Users find the **visualization complexity** in SAS Viya challenging, particularly for non-technical users and beginners.
- Users struggle with the **difficult learning curve** of SAS Viya, particularly for new and non-technical users.
- Users find the **expensive pricing** of SAS Viya to be a significant barrier to entry for potential adoption.

#### What Are Recent G2 Reviews of SAS Viya?

**["Effective Data Analysis with SAS Viya"](https://www.g2.com/survey_responses/sas-viya-review-11872818)**

**Rating:** 4.5/5.0 stars

_— Fungai J._

[Read full review](https://www.g2.com/survey_responses/sas-viya-review-11872818)

**["SAS Viya: Powerful AI & Data Analysis with Seamless Integrations"](https://www.g2.com/survey_responses/sas-viya-review-11855145)**

**Rating:** 5.0/5.0 stars

_— Verified User in Hospital & Health Care_

[Read full review](https://www.g2.com/survey_responses/sas-viya-review-11855145)

#### What Are G2 Users Discussing About SAS Viya?

- [What is SAS Visual Data Mining and Machine Learning used for?](https://www.g2.com/discussions/what-is-sas-visual-data-mining-and-machine-learning-used-for) - 2 comments

### [Alteryx](https://www.g2.com/products/alteryx/reviews)

Alteryx, through it's Alteryx One platform, helps enterprises transform complex, disconnected data into a clean, AI-ready state. Whether you’re creating financial forecasts, analyzing supplier performance, segmenting customer data, analyzing employee retention, or building competitive AI applications from your proprietary data, Alteryx One makes it easy to cleanse, blend, and analyze data to unlock the unique insights that drive impactful decisions. AI-Guided Analytics Alteryx automates and simplifies every stage of data preparation and analysis, from validation and enrichment to predictive analytics and automated insights. Incorporate generative AI directly into your workflows to streamline complex data tasks and generate insights faster. Unmatched flexibility, whether you prefer code-free workflows, natural language commands, or low-code options, Alteryx adapts to your needs. Trusted. Secure. Enterprise-Ready. Alteryx is trusted by over half of the Global 2000 and 19 of the top 20 global banks. With built-in automation, governance, and security, your workflows can scale and maintain compliance while delivering consistent results. And it doesn’t matter if your systems are on-premises, hybrid, or in the cloud; Alteryx fits effortlessly into your infrastructure. Easy to Use. Deeply Connected. What truly sets Alteryx apart is our focus on efficiency and ease of use for analysts and our active community of 700,000 Alteryx users to support you at every step of your journey. With seamless integration to data everywhere including platforms like Databricks, Snowflake, AWS, Google, SAP, and Salesforce, our platform helps unify siloed data and accelerate getting to insights. Visit Alteryx.com for more information, and to start your free trial.

**Average Rating:** 4.6/5.0

**Total Reviews:** 861

#### How Do G2 Users Rate Alteryx?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Data Workflows:** 9.2/10 (Category avg: 8.8/10)
- **Profiling and Classification:** 8.4/10 (Category avg: 8.6/10)
- **Data Joining:** 9.1/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Alteryx?

- **Seller:** [Alteryx](https://www.g2.com/sellers/alteryx)
- **Company Website:** www.alteryx.com
- **Year Founded:** 1997
- **HQ Location:** Irvine, CA
- **Twitter:** @alteryx  
26,149 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ae8a7629c5a6d593caff29361a6ee3fb670df11992dd94a9656c66461078b340&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F903031%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,304 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Data Analyst, Analyst
- **Top Industries:** Financial Services, Accounting
- **Company Size:** 63% Large, 21% Medium

#### What Do G2 Reviewers Say About Alteryx?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Alteryx, finding it user-friendly and efficient for non-technical users.
- Users appreciate the **automation capabilities** of Alteryx, enhancing speed and efficiency in data preparation and analysis.
- Users love the **intuitive design** of Alteryx, making data management and workflow creation effortless and efficient.
- Users find Alteryx to be **very easy to learn and use** , enhancing their data workflow and automation experience.
- Users appreciate the **efficiency** of Alteryx, enabling quick data processing and streamlined workflows without complex coding.

##### Cons

- Users mention that Alteryx has a **high cost** which can be challenging for small teams and startups.
- Users find a **steep learning curve** for advanced features, making it challenging for beginners to master Alteryx quickly.
- Users point out the **missing features** in Alteryx, such as limited connectors and issues with output flexibility.
- Users find **learning difficulty** in Alteryx due to confusing tools and troubleshooting errors, especially for beginners.
- Users encounter **slow performance** when processing large datasets, impacting efficiency and usability in Alteryx.

#### What Are Recent G2 Reviews of Alteryx?

**["Makes Data Prep Faster with an Intuitive Drag-and-Drop Workflow"](https://www.g2.com/survey_responses/alteryx-review-13190742)**

**Rating:** 4.5/5.0 stars

_— Anushka S._

[Read full review](https://www.g2.com/survey_responses/alteryx-review-13190742)

**["Scales Operations and Saves Time with Automated Data Workflows"](https://www.g2.com/survey_responses/alteryx-review-13047637)**

**Rating:** 4.5/5.0 stars

_— Ihor B._

[Read full review](https://www.g2.com/survey_responses/alteryx-review-13047637)

### [Domo](https://www.g2.com/products/domo/reviews)

Domo's AI and Data Products Platform empowers organizations to turn data into actionable insights and solutions. It allows users to seamlessly connect diverse data sources, prepare data for use, and generate dynamic reports and visualizations—all within a single interface. With built-in AI and automation capabilities, teams can easily build and use AI agents, streamline workflows, and create tailored solutions.

**Average Rating:** 4.3/5.0

**Total Reviews:** 1,065

#### How Do G2 Users Rate Domo?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Data Workflows:** 8.2/10 (Category avg: 8.8/10)
- **Profiling and Classification:** 7.7/10 (Category avg: 8.6/10)
- **Data Joining:** 9.0/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Domo?

- **Seller:** [Domo](https://www.g2.com/sellers/domo)
- **Company Website:** www.domo.com
- **Year Founded:** 2010
- **HQ Location:** American Fork, UT
- **Twitter:** @Domotalk  
63,513 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=930264e423425693f202ced16a30f6d197bcd60a8bf42ced6ba13de91b09312c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F25237%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,288 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Data Analyst, Business Analyst
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 50% Medium, 28% Large

#### What Do G2 Reviewers Say About Domo?

_AI-generated summary from verified user reviews_

##### Pros

- Users value Domo's **ease of use** , making it accessible for all, even those who aren't tech-savvy.
- Users value the **flexible dashboards** in Domo, allowing seamless data visualization from various sources.
- Users find Domo's **intuitive design** enhances data handling and decision-making, making it accessible for all skill levels.
- Users praise Domo for its **easy integrations** , enabling seamless data connections and enhancing data management efficiency.
- Users value the **seamless integration** capabilities of Domo, enhancing data management across various platforms and sources.

##### Cons

- Users find the **learning curve challenging** with Domo, often requiring dedicated resources to manage updates and functionalities.
- Users struggle with **missing features** in Domo, including outdated systems and limited capabilities in visualizations and connectors.
- Users are frustrated by **data management issues** , including upload adjustments and poor organization of datasets in Domo.
- Users find Domo to be **expensive** due to high costs associated with features and external consulting needs.
- Users find Domo's **complexity** overwhelming, requiring technical expertise and extensive setup that complicate the user experience.

#### What Are Recent G2 Reviews of Domo?

**["Domo Turns Disconnected Reports Into a Game-Changing Sales Scorecard"](https://www.g2.com/survey_responses/domo-review-13128007)**

**Rating:** 5.0/5.0 stars

_— Renee G._

[Read full review](https://www.g2.com/survey_responses/domo-review-13128007)

**["Fast, Reliable Dashboarding with Quick Data Connections in Domo"](https://www.g2.com/survey_responses/domo-review-13150907)**

**Rating:** 4.5/5.0 stars

_— Katie S._

[Read full review](https://www.g2.com/survey_responses/domo-review-13150907)

#### What Are G2 Users Discussing About Domo?

- [What is Domo used for?](https://www.g2.com/discussions/what-is-domo-used-for) - 1 comment
- [How much does Domo cost?](https://www.g2.com/discussions/how-much-does-domo-cost)
- [What is Domo data?](https://www.g2.com/discussions/what-is-domo-data)
- [Is Domo any good?](https://www.g2.com/discussions/is-domo-any-good)
- [What does Domo software do?](https://www.g2.com/discussions/what-does-domo-software-do)

### [HubSpot Data Hub](https://www.g2.com/products/hubspot-data-hub/reviews)

Data Hub connects, cleanses, and automates customer data across the HubSpot CRM, providing operations teams with tools to maintain data quality, ensure system integration, and streamline business processes. Core Value Proposition: Data Hub addresses critical operational challenges: disconnected data across applications, manual data entry consuming team time, data quality issues undermining business decisions, and complex automation requirements existing tools cannot handle. The platform offers native integrations with other applications to create a more efficient, aligned, and agile business. Key Capabilities: Data Integration: Data Hub connects contacts, leads, and company data between HubSpot and external applications bidirectionally and in real-time. This creates a unified customer data foundation rather than requiring manual data transfer. Data Quality Management: The platform includes tools that maintain a clean database, allowing operations teams to save hours of manual data validation and correction work. Process Automation: Data Hub enables complex business process automation across systems, connecting trigger events in one application to automated actions in another. This streamlines internal workflows and reduces manual coordination. Unified Customer View: By connecting all customer data sources to the HubSpot CRM platform, Data Hub creates a single source of truth that sales, marketing, and service teams can reference for customer interactions. Data Hub vs. Alternatives: Unlike standalone integration platforms (iPaaS) requiring technical expertise to configure and maintain, Data Hub provides native HubSpot integration with a visual interface designed for operations professionals rather than developers. This reduces implementation time and ongoing maintenance requirements. Data Hub eliminates manual data entry and data validation by automating these workflows. The platform guarantees up-to-date data and maintains a clean database without constant manual intervention. Who Should Use Data Hub: Data Hub serves operations teams managing data across multiple systems, organizations experiencing data quality issues affecting business decisions, and companies needing to automate complex cross-system workflows without extensive technical resources. The platform enables business agility as organizations grow. Outcome: Data Hub supercharges your HubSpot CRM with a complete toolkit to connect, clean, and automate customer data, uniting all customer data into one connected platform that results in a friction-free customer experience.

**Average Rating:** 4.5/5.0

**Total Reviews:** 562

#### How Do G2 Users Rate HubSpot Data Hub?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Data Workflows:** 9.8/10 (Category avg: 8.8/10)
- **Profiling and Classification:** 9.6/10 (Category avg: 8.6/10)
- **Data Joining:** 9.2/10 (Category avg: 8.9/10)

#### Who Is the Company Behind HubSpot Data Hub?

- **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot)
- **Company Website:** hubspot.com
- **Year Founded:** 2006
- **HQ Location:** Cambridge, Massachusetts, United States
- **Twitter:** @HubSpot  
784,270 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7728cdccf3cd40d382e6159b493e5f6534eb2bfad47dc424c39639ed9e0ebf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68529%2F&secure%5Burl_type%5D=linkedin_company_website)  
12,158 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 67% Small, 30% Medium

#### What Do G2 Reviewers Say About HubSpot Data Hub?

_AI-generated summary from verified user reviews_

##### Pros

- Users find HubSpot Data Hub exceptionally **easy to use** , with seamless integrations and intuitive reporting features enhancing workflow efficiency.
- Users value the **two-way data synchronization** of HubSpot Data Hub, enhancing efficiency and collaboration across teams.
- Users appreciate the **automation capabilities** of HubSpot Data Hub, significantly simplifying workflows and enhancing operational efficiency.
- Users appreciate the **seamless data integration** of HubSpot Data Hub, which enhances data management and operational efficiency.
- Users appreciate the **efficiency** of HubSpot Data Hub, significantly saving time and enhancing marketing effectiveness through automation.

##### Cons

- Users find HubSpot Data Hub occasionally **slow and complex** , particularly with scattered tools and complicated sharing settings.
- Users find the **limited features** of HubSpot Data Hub frustrating, especially as some are now behind paywalls.
- Users find the **learning curve complex** , often needing expert assistance to navigate advanced features effectively.
- Users find the **pricing to be expensive** , making it challenging to justify for some business cases.
- Users find the **complexity** of HubSpot Data Hub challenging, often needing expert assistance for advanced features.

#### What Are Recent G2 Reviews of HubSpot Data Hub?

**["A Powerful Platform for Centralizing and Managing Customer Data"](https://www.g2.com/survey_responses/hubspot-data-hub-review-10686855)**

**Rating:** 5.0/5.0 stars

_— Nancy K._

[Read full review](https://www.g2.com/survey_responses/hubspot-data-hub-review-10686855)

**["HubSpot Data Hub Keeps Customer Data Clean and Centralized"](https://www.g2.com/survey_responses/hubspot-data-hub-review-12562615)**

**Rating:** 4.0/5.0 stars

_— Sagar K._

[Read full review](https://www.g2.com/survey_responses/hubspot-data-hub-review-12562615)

#### What Are G2 Users Discussing About HubSpot Data Hub?

- [What is HubSpot Operations Hub used for?](https://www.g2.com/discussions/what-is-hubspot-operations-hub-used-for) - 1 comment

### [dbt](https://www.g2.com/products/dbt/reviews)

dbt is a transformation workflow that lets data teams quickly and collaboratively deploy analytics code following software engineering best practices like modularity, portability, CI/CD, and documentation. Now anyone who knows SQL can build production-grade data pipelines.

**Average Rating:** 4.7/5.0

**Total Reviews:** 208

#### How Do G2 Users Rate dbt?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Data Workflows:** 9.1/10 (Category avg: 8.8/10)
- **Profiling and Classification:** 8.3/10 (Category avg: 8.6/10)
- **Data Joining:** 9.1/10 (Category avg: 8.9/10)

#### Who Is the Company Behind dbt?

- **Seller:** [Fivetran](https://www.g2.com/sellers/fivetran)
- **Year Founded:** 2012
- **HQ Location:** Oakland, CA
- **Twitter:** @fivetran  
5,767 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7f1ca0a984cd3b7fe678e6cf023235ee7978629644faf3910a5df7f92b63eea3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffivetran%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,848 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Data Engineer, Analytics Engineer
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 56% Medium, 27% Small

#### What Do G2 Reviewers Say About dbt?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of dbt, thanks to its clear structure, intuitive documentation, and seamless integration.
- Users value dbt for its **integration of software engineering best practices** , enhancing maintainability and collaboration in SQL transformations.
- Users value the **automation** features of dbt, significantly enhancing SQL code maintainability and transforming data workflows.
- Users value the **transformative power** of dbt, efficiently organizing and modeling data for actionable insights.
- Users value dbt for its **high data quality** , ensuring integrity and enhancing analytics workflows through modularization and documentation.

##### Cons

- Users face challenges with **limited functionality** in dbt due to rigid models and debugging difficulties, affecting project progress.
- Users often face **dependency issues** with dbt, leading to time-consuming troubleshooting and disruption in workflows.
- Users find the **steep learning curve** of mastering concepts like Jinja and Git to be quite challenging.
- Users struggle with **unhelpful error messages** in dbt, making troubleshooting difficult and frustrating.
- Users face **confusing error reporting** that complicates troubleshooting and hinders quick identification of issues.

#### What Are Recent G2 Reviews of dbt?

**["dbt Streamlines Data Pipelines with Powerful Incremental and SCD2 Features"](https://www.g2.com/survey_responses/dbt-review-12712114)**

**Rating:** 5.0/5.0 stars

_— Hithesh P._

[Read full review](https://www.g2.com/survey_responses/dbt-review-12712114)

**["Simple SQL-Driven Materializations with Powerful Lineage"](https://www.g2.com/survey_responses/dbt-review-12985641)**

**Rating:** 5.0/5.0 stars

_— Anish G._

[Read full review](https://www.g2.com/survey_responses/dbt-review-12985641)

#### What Are G2 Users Discussing About dbt?

- [What is DBT data Modelling?](https://www.g2.com/discussions/what-is-dbt-data-modelling) - 2 comments
- [What is DBT technology?](https://www.g2.com/discussions/what-is-dbt-technology) - 2 comments
- [What is DBT database tool?](https://www.g2.com/discussions/what-is-dbt-database-tool) - 1 comment
- [What is DBT tool used for?](https://www.g2.com/discussions/what-is-dbt-tool-used-for) - 2 comments

### [Validity Engage](https://www.g2.com/products/validity-engage/reviews)

Litmus is the enterprise marketing success platform that gives marketing teams the control, visibility, and confidence to execute high-performing email programs at scale. From pre-send testing to post-send analytics, Litmus eliminates the errors, inefficiencies, and blind spots that cost enterprise senders revenue and reputation. Trusted by marketing teams at the world's leading brands, Litmus integrates into existing enterprise workflows to accelerate production, enforce brand standards, and protect deliverability across every send. Core capabilities: Email previews across 100+ clients and devices. Validate exactly how every email renders in Gmail, Outlook, Apple Mail, on mobile, in dark mode, and across every major environment — before sending to millions of subscribers. Eliminate the rendering errors that damage brand credibility at scale. Automated pre-send QA. Run spam filter testing, link validation, image blocking checks, and accessibility scans within a single workflow. Enterprise teams ship in half the time and with fewer errors when quality checks are built into the process, not bolted on at the end. Deliverability and inbox placement monitoring. Track inbox placement rates by mailbox provider, monitor sender reputation in real time, and blocklist hits or authentication failures. Litmus surfaces the deliverability intelligence your ESP doesn't provide. Sender Certification. Be part of the industry's most trusted allowlist, backed by 24/7 monitoring and exclusive data relationships with mailbox providers worldwide. Certified senders reach the inbox with a level of assurance no other program delivers. Competitive Intelligence. Monitor competitor send volume, frequency, subject line strategies, and inbox placement. Give enterprise marketing teams the benchmarking data they need to make informed strategic decisions and stay ahead of the market. Enterprise collaboration and approvals. Manage multi-stakeholder review cycles inside a single platform. Centralize feedback, enforce approval workflows, and get campaigns through legal, compliance, and brand review without version chaos or scattered email threads. For enterprise organizations ready to scale further, Litmus is the foundation for Validity Engage — an AI-powered email execution platform that orchestrates the full email marketing workflow, from content creation through sending and optimization. Litmus is part of the Validity portfolio, alongside BriteVerify for contact data validation and DemandTools for Salesforce CRM data quality — giving enterprise revenue and marketing teams a connected solution for data integrity, email performance, and program execution.

**Average Rating:** 4.5/5.0

**Total Reviews:** 973

#### How Do G2 Users Rate Validity Engage?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Data Workflows:** 9.1/10 (Category avg: 8.8/10)
- **Profiling and Classification:** 8.8/10 (Category avg: 8.6/10)
- **Data Joining:** 9.2/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Validity Engage?

- **Seller:** [Validity Inc](https://www.g2.com/sellers/validity-inc)
- **Company Website:** www.validity.com
- **Year Founded:** 2018
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @TrustValidity  
1,151 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8be688406ea338049038d268470cedfc67029c5530909fb0451c4a7545934bd3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11679353%2F&secure%5Burl_type%5D=linkedin_company_website)  
350 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Email Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 44% Medium, 29% Small

#### What Do G2 Reviewers Say About Validity Engage?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** in Litmus, highlighting its intuitive interface and streamlined functionality.
- Users value the **dynamic previews** of Litmus that enhance email rendering across various devices and clients.
- Users commend Litmus for its **user-friendly design and comprehensive email testing capabilities** , which boost productivity and quality.
- Users value the **dynamic previews** in Litmus that enhance email rendering visualization across various devices and clients.
- Users value the **user-friendly platform** of Litmus, seamlessly managing clients and enhancing email campaign quality.

##### Cons

- Users experience **slow performance** with Litmus, particularly with rendering email previews and updating changes.
- Users highlight the **missing features** like an undo button and template sharing between sub-accounts as significant drawbacks.
- Users express frustration with **email client settings** being inflexible, hindering customization and leading to trust issues with rendering accuracy.
- Users find the **email client settings too rigid** , complicating the preview process and limiting flexibility in email management.
- Users find the product **expensive** , especially for small teams, with many features locked behind higher pricing tiers.

#### What Are Recent G2 Reviews of Validity Engage?

**["Litmus Boosts Email Marketing Precision and Efficiency"](https://www.g2.com/survey_responses/validity-engage-review-11823029)**

**Rating:** 5.0/5.0 stars

_— Grecia L._

[Read full review](https://www.g2.com/survey_responses/validity-engage-review-11823029)

**["Collaboration Made Easy, Minor Pin Issue Aside"](https://www.g2.com/survey_responses/validity-engage-review-11899725)**

**Rating:** 4.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/validity-engage-review-11899725)

#### What Are G2 Users Discussing About Validity Engage?

- [What is DemandTools used for?](https://www.g2.com/discussions/what-is-demandtools-used-for) - 1 comment
- [What is Litmus used for?](https://www.g2.com/discussions/what-is-litmus-used-for) - 1 comment
- [What is litmus what are its types and uses?](https://www.g2.com/discussions/what-is-litmus-what-are-its-types-and-uses) - 2 comments
- [Is never bounce free?](https://www.g2.com/discussions/briteverify-is-never-bounce-free) - 1 comment
- [What is litmus email testing?](https://www.g2.com/discussions/what-is-litmus-email-testing) - 1 comment

### [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews)

Qlik Sense empowers people to make better data-driven decisions and take action. The solution provides augmented analytics for every business need from visualization and dashboards to natural language analytics, custom and embedded analytics, reporting and alerting. Our unique associative technology enhances human intuition with AI-powered insights, offering unmatched capabilities for combining data and exploring information. It indexes the associations in your data, and exposes related and unrelated values as you click, revealing hidden insights that would be missed by query-based tools. And it performs calculations as fast as you can think. Qlik Sense helps users move from passive to active analytics for real-time collaboration and action. And you get robust data integration, application automation and the convenience of SaaS with hybrid multi-cloud capabilities. See why we’ve been named a Gartner Magic Quadrant Leader for Analytics and BI platforms for 11 years in a row. Visit us at [https://www.qlik.com/us/](-%09https://www.qlik.com/us/products/qlik-sense?utm_medium=referral&utm_source=G2&utm_team=DIG&utm_term=QlikSense&utm_mpt_id=CKMP5D)

**Average Rating:** 4.4/5.0

**Total Reviews:** 762

#### How Do G2 Users Rate Qlik Sense?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10)
- **Data Joining:** 10.0/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Qlik Sense?

- **Seller:** [Qlik](https://www.g2.com/sellers/qlik)
- **Year Founded:** 1993
- **HQ Location:** Radnor, PA
- **Twitter:** @qlik  
64,130 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd147c14c7daf80e08bf113d2cae24ca3693e49a87c147350c31e8b0961c7297&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10162%2F&secure%5Burl_type%5D=linkedin_company_website)  
4,551 employees on LinkedIn®
- **Phone:** 1 (888) 994-9854

#### Who Uses This Product?

- **Who Uses This:** Consultant, Analyst
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 41% Large, 40% Medium

#### What Do G2 Reviewers Say About Qlik Sense?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of use** of Qlik Sense, appreciating its user-friendly interface and seamless data integration.
- Users value the **robust data visualization capabilities** in Qlik Sense, enhancing insight generation from diverse data sources.
- Users value the **rapid development capabilities** of Qlik Sense, enabling quick creation of insightful analytics applications.
- Users value the **robust data visualization capabilities** of Qlik Sense, enhancing insights and facilitating data integration effortlessly.
- Users praise the **versatile tools** of Qlik Sense, enabling effective data integration and insightful analytics at all levels.

##### Cons

- Users note the **limited features** of Qlik Sense, particularly regarding custom visuals and dashboard development ease.
- Users miss the **ability to add personal objects** and static report features in Qlik Sense SaaS compared to on-premise.
- Users find Qlik Sense to be **expensive** , which affects its accessibility and overall value for data analytics.
- Users are frustrated with **manual data management tasks** , wishing for more automation and better data organization in Qlik Sense.
- Using Qlik Sense involves a steep **learning curve** , making it challenging for beginners to utilize effectively.

#### What Are Recent G2 Reviews of Qlik Sense?

**["Intuitive Data Exploration and Dashboards with Qlik Sense’s Associative Model"](https://www.g2.com/survey_responses/qlik-sense-review-12963425)**

**Rating:** 4.5/5.0 stars

_— Suman K._

[Read full review](https://www.g2.com/survey_responses/qlik-sense-review-12963425)

**["Visually Stunning, Excel-Like Ease on Web"](https://www.g2.com/survey_responses/qlik-sense-review-12727600)**

**Rating:** 4.0/5.0 stars

_— Adnan J._

[Read full review](https://www.g2.com/survey_responses/qlik-sense-review-12727600)

#### What Are G2 Users Discussing About Qlik Sense?

- [What is Qlik Sense used for?](https://www.g2.com/discussions/what-is-qlik-sense-used-for)
- [What is QlikView used for?](https://www.g2.com/discussions/what-is-qlikview-used-for)
- [What is the difference between QlikView and qlik sense?](https://www.g2.com/discussions/what-is-the-difference-between-qlikview-and-qlik-sense) - 1 comment
- [Is qlik sense good?](https://www.g2.com/discussions/is-qlik-sense-good) - 1 comment
- [What can qlik sense do?](https://www.g2.com/discussions/what-can-qlik-sense-do) - 1 comment

### [Gathr.ai](https://www.g2.com/products/gathr-ai/reviews)

Gathr.ai powers AI with complete data context for higher quality intelligence. With day-zero, high-fidelity data discourse, users can get data-backed answers to the ‘why’, ‘what-if’, and ‘how do I’ questions that drive business KPIs forward. This intelligence is delivered natively on top of the organization’s existing data estate — including data warehouses, databases, federated SQL engines, and operational systems. Leading businesses across industries also rely on Gathr.ai to build high-performance data pipelines, bespoke Data+AI solutions, and action-driven analytics experiences. Built for builders, Gathr.ai delivers agility, performance, and control. It snaps into the existing stack — integrating upstream and downstream systems with no extra plumbing. It gives developers starter-kit speed and full extension freedom.

**Average Rating:** 4.8/5.0

**Total Reviews:** 33

#### How Do G2 Users Rate Gathr.ai?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Data Workflows:** 8.3/10 (Category avg: 8.8/10)
- **Profiling and Classification:** 10.0/10 (Category avg: 8.6/10)
- **Data Joining:** 8.3/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Gathr.ai?

- **Seller:** [Gathr.ai](https://www.g2.com/sellers/gathr-ai)
- **Year Founded:** 2022
- **HQ Location:** Los Gatos, CA, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=23bea0ac47df2a0da7303c7ace19ffd59b5d08c8cac44c527d18fae2d5b1cdd5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgathr-one&secure%5Burl_type%5D=linkedin_company_website)  
57 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Associate Software Engineer
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 79% Medium, 21% Large

#### What Do G2 Reviewers Say About Gathr.ai?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **seamless integrations** of Gathr.ai, enabling quick connections and streamlined data processing for analytics.
- Users praise Gathr.ai for its **effective data management capabilities** , enabling seamless access to insightful, quality-driven data analysis.
- Users value the **intuitive drag-and-drop interface** of Gathr.ai, simplifying complex pipeline creation and integration tasks.
- Users appreciate the **ease of use** of Gathr.ai, making data integration fast with its intuitive low-code interface.
- Users appreciate the **easy integrations** of Gathr.ai, enabling quick connections and efficient workflow setups across platforms.

##### Cons

- Users highlight **access issues** due to a lack of native connectors, making integration more complex than necessary.
- Users face **connection issues** with legacy systems but appreciate timely support and updates from Gathr.ai.
- Users find that the **difficult setup** for custom connectors can hinder their experience, despite the smooth integration process.
- Users find the **lack of real-time data** limiting for evaluating and enhancing pipeline performance effectively.
- Users find that **performance optimization requires technical expertise** , making improvements and data monitoring challenging in real-time streaming.

#### What Are Recent G2 Reviews of Gathr.ai?

**["Enables deep, self-service data exploration"](https://www.g2.com/survey_responses/gathr-ai-review-11440931)**

**Rating:** 5.0/5.0 stars

_— Neha G._

[Read full review](https://www.g2.com/survey_responses/gathr-ai-review-11440931)

**["Simplified data transformation for GenAI success"](https://www.g2.com/survey_responses/gathr-ai-review-11262615)**

**Rating:** 4.5/5.0 stars

_— siddharth g._

[Read full review](https://www.g2.com/survey_responses/gathr-ai-review-11262615)

### [DataGroomr](https://www.g2.com/products/datagroomr/reviews)

DataGroomr is the leading AI-powered Salesforce data quality platform, helping organizations identify duplicates, merge records, standardize data, enrich information, verify accuracy, and automate ongoing data maintenance all from a single, easy-to-use solution. Clean, reliable data is essential for sales, marketing, customer support, operations, and finance teams. Yet duplicate records, incomplete information, inconsistent formats, and outdated data continue to create costly challenges that impact productivity, reporting accuracy, customer experiences, and business decisions. DataGroomr solves these challenges with advanced artificial intelligence that continuously monitors and improves Salesforce data quality. Unlike traditional tools that depend on complex matching rules and ongoing maintenance, DataGroomr uses AI-powered matching to accurately identify duplicate records across Accounts, Contacts, Leads, and other Salesforce objects with little to no configuration required. The platform helps organizations uncover more duplicates with greater accuracy, merge records safely and efficiently, automate deduplication processes, and prevent new duplicates from entering Salesforce. Intelligent matching continuously learns from data patterns and user actions to improve performance over time. Beyond duplicate management, DataGroomr provides comprehensive data quality capabilities including data standardization, email, phone, and address verification, and agentic data enrichment. Teams can fill in missing information, improve record completeness, maintain consistent formatting, and ensure customer and prospect data remains accurate and actionable. DataGroomr also supports key Salesforce workflows, including lead conversion, bulk record management, and import preparation. Organizations can identify and resolve data quality issues before they impact users, reports, automations, integrations, or downstream systems. With powerful automation, intuitive workflows, and real-time visibility into data quality health, DataGroomr makes it easy to establish and maintain trusted Salesforce data at scale. Customers benefit from improved user confidence, more accurate reporting, stronger operational efficiency, and better business outcomes. Trusted by organizations of all sizes and backed by exceptional customer support, DataGroomr delivers a smarter, simpler approach to Salesforce data quality, helping teams spend less time fixing data and more time using it. Start your free trial at: http://www.datagroomr.com

**Average Rating:** 4.8/5.0

**Total Reviews:** 35

#### How Do G2 Users Rate DataGroomr?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10)
- **Data Workflows:** 8.9/10 (Category avg: 8.8/10)
- **Profiling and Classification:** 9.1/10 (Category avg: 8.6/10)
- **Data Joining:** 8.3/10 (Category avg: 8.9/10)

#### Who Is the Company Behind DataGroomr?

- **Seller:** [DataGroomr](https://www.g2.com/sellers/datagroomr)
- **Year Founded:** 2018
- **HQ Location:** Philadelphia, PA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b4d115d863891aad98d64e725ab9fd5a37eeb513177aaf0175d0da543cdd500c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdatagroomr%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Non-Profit Organization Management
- **Company Size:** 63% Medium, 20% Small

#### What Do G2 Reviewers Say About DataGroomr?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **quick deduplication** of Salesforce data, significantly reducing cleanup time and enhancing data quality.
- Users find DataGroomr's **ease of use** exceptional, streamlining data cleanup and ensuring high-quality data effortlessly.
- Users praise the **exceptional customer support** of DataGroomr, noting their willingness to help resolve issues effectively.
- Users value the **intuitive interface** of DataGroomr, enabling easy setup and efficient handling of tasks.
- Users love the **seamless Salesforce integration** of DataGroomr, which simplifies data management and improves efficiency.

##### Cons

- Users may experience a **steep learning curve** with DataGroomr's tools, requiring time to understand its logic and configuration.
- Users note a **learning curve** in DataGroomr, as creating field matching rules can be complex and unintuitive.
- Users note a **difficult learning curve** with DataGroomr, requiring time to fully grasp its features and functionality.
- Users find the **difficult setup** process challenging, but appreciate the support from the fantastic team available to assist.
- Users note a **learning difficulty** with DataGroomr due to its complex logic and lack of documentation for advanced features.

#### What Are Recent G2 Reviews of DataGroomr?

**["Great Dashboard and AI Rule Generation That Speeds Up Data Cleaning"](https://www.g2.com/survey_responses/datagroomr-review-12264292)**

**Rating:** 5.0/5.0 stars

_— John G._

[Read full review](https://www.g2.com/survey_responses/datagroomr-review-12264292)

**["Reliable and efficient tool for Salesforce data management"](https://www.g2.com/survey_responses/datagroomr-review-11574634)**

**Rating:** 5.0/5.0 stars

_— Jimmy L._

[Read full review](https://www.g2.com/survey_responses/datagroomr-review-11574634)

### [Incorta](https://www.g2.com/products/incorta/reviews)

Incorta is the first and only open data delivery platform that enables real-time analysis of live, detailed data across all systems of record—without the need for complex ETL processes. By enabling direct analysis on raw, source-identical data, Incorta provides faster, more accurate insights while removing barriers to exploration. With intuitive low-code/no-code tools, AI-powered querying through Nexus, and prebuilt business data applications, enterprise teams can quickly surface insights, break down technical roadblocks, and make smarter decisions without heavy engineering effort. For more information, please visit www.incorta.com.

**Average Rating:** 4.4/5.0

**Total Reviews:** 55

#### How Do G2 Users Rate Incorta?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Data Workflows:** 8.7/10 (Category avg: 8.8/10)
- **Profiling and Classification:** 8.6/10 (Category avg: 8.6/10)
- **Data Joining:** 8.6/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Incorta?

- **Seller:** [Incorta](https://www.g2.com/sellers/incorta)
- **Company Website:** www.incorta.com
- **Year Founded:** 2013
- **HQ Location:** San Mateo, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c8c59dc8a9a75b9a6418a91d4025810db481465cf5bce72225b97c66bb082527&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fincorta%2F&secure%5Burl_type%5D=linkedin_company_website)  
348 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 56% Large, 29% Medium

#### What Do G2 Reviewers Say About Incorta?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of integration** with diverse data sources and types in Incorta, streamlining their data management.
- Users value the **easy integrations** with various data sources, enhancing their data management experience significantly.
- Users value the **ease of integration** with various data sources and types in Incorta.

##### Cons

- Users face issues with **bugs** as the local data agent may not support the latest JRE builds effectively.

#### What Are Recent G2 Reviews of Incorta?

**["Great platformand support"](https://www.g2.com/survey_responses/incorta-review-10853785)**

**Rating:** 5.0/5.0 stars

_— Jeff W._

[Read full review](https://www.g2.com/survey_responses/incorta-review-10853785)

**["Facilitating presentation and information access"](https://www.g2.com/survey_responses/incorta-review-9467627)**

**Rating:** 5.0/5.0 stars

_— Elsayed H._

[Read full review](https://www.g2.com/survey_responses/incorta-review-9467627)

#### What Are G2 Users Discussing About Incorta?

- [Is Incorta a data warehouse?](https://www.g2.com/discussions/is-incorta-a-data-warehouse)
- [What is Incorta?](https://www.g2.com/discussions/what-is-incorta)
- [What do you know about Incorta?](https://www.g2.com/discussions/what-do-you-know-about-incorta)
- [What is Incorta used for?](https://www.g2.com/discussions/what-is-incorta-used-for) - 1 comment

### [OWOX](https://www.g2.com/products/owox/reviews)

OWOX Data Marts is a Free Forever Self-Service Analytics Platform that brings live, trusted data to spreadsheets and dashboards of decision-makers. Ask in plain English or click to build – your trusted reports update in real time with no analyst in the loop. With OWOX Data Marts, companies grow revenue as fast as they collect new data by enabling self-service reporting for everyone. Trusted by 165,000+ users in data teams, but also in marketing, finance, and product teams: from fast-scaling startups to global enterprises, OWOX products powers decisions across every department with data people actually trust. ‍ Self-hosted and Cloud Deployment are available to suit any data stack. Imagine a world where exploring data is as easy as driving a car, without the limitations of public transport (traditional BI dashboards) or the cost of a private driver (data analysts). That's exactly what we assure you!

**Average Rating:** 4.9/5.0

**Total Reviews:** 290

#### How Do G2 Users Rate OWOX?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)

#### Who Is the Company Behind OWOX?

- **Seller:** [OWOX](https://www.g2.com/sellers/owox)
- **Year Founded:** 2002
- **HQ Location:** WALNUT, California
- **Twitter:** @owox  
435 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee72c8f3a2f9195ba2e32b60c5801ad9e8bb90135f3c82058e174290a51247ed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1721152%2F&secure%5Burl_type%5D=linkedin_company_website)  
67 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Chief Marketing Officer, CEO
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 48% Small, 43% Medium

#### What Do G2 Reviewers Say About OWOX?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of OWOX, highlighting its quick setup and intuitive interface.
- Users value the **excellent support team** at OWOX, appreciating their flexibility and commitment to solving problems.
- Users value OWOX for its **data ownership and flexibility** , enabling efficient management and utilization of business data.
- Users value the **excellent customer support** from OWOX, noting their responsiveness and helpful assistance throughout the process.
- Users value the **easy-to-use analytics** of OWOX, enabling effective tracking and improved advertising insights.

##### Cons

- Users report **data management issues** with OWOX, including bugs and unreliable scheduling that affect data accuracy.
- Users face **error handling issues** , requiring dedicated troubleshooting to unearth fundamental data errors and ensure reliability.
- The **expensive pricing** structure for hourly schedules limits accessibility, despite overall satisfaction with the product's functionality.
- Users find the **integration issues** with custom external services a barrier to achieving optimal functionality.
- Users desire **more detailed instructions** and features like reliability in scheduling and data updates in OWOX.

#### What Are Recent G2 Reviews of OWOX?

**["Nice team and Tracking & Attribution Solution"](https://www.g2.com/survey_responses/owox-review-9851467)**

**Rating:** 4.5/5.0 stars

_— Serhii K._

[Read full review](https://www.g2.com/survey_responses/owox-review-9851467)

**["Simple and helpful"](https://www.g2.com/survey_responses/owox-review-9843178)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/owox-review-9843178)

#### What Are G2 Users Discussing About OWOX?

- [What is OWOX BI used for?](https://www.g2.com/discussions/what-is-owox-bi-used-for) - 1 comment

### [AWS Glue](https://www.g2.com/products/aws-glue/reviews)

AWS Glue is a serverless data integration service that makes it easier for analytics users to discover, prepare, move, and integrate data from multiple sources for analytics, machine learning, and application develop-ment. You can discover and connect to 70+ diverse data sources, manage your data in a centralized data catalog, and visually create, run, and monitor ETL pipelines to load data into your data lakes. You can im-mediately search and query catalogued data using Amazon Athena, Amazon EMR, and Amazon Redshift Spectrum.

**Average Rating:** 4.3/5.0

**Total Reviews:** 194

#### How Do G2 Users Rate AWS Glue?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Data Workflows:** 8.4/10 (Category avg: 8.8/10)
- **Profiling and Classification:** 8.4/10 (Category avg: 8.6/10)
- **Data Joining:** 8.8/10 (Category avg: 8.9/10)

#### Who Is the Company Behind AWS Glue?

- **Seller:** [Amazon Web Services (AWS)](https://www.g2.com/sellers/amazon-web-services-aws-3e93cc28-2e9b-4961-b258-c6ce0feec7dd)
- **Year Founded:** 2006
- **HQ Location:** Seattle, WA
- **Twitter:** @awscloud  
2,232,483 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=072881eee28a2afe24f8d1bda9f20e3e146b9fb4b214f216411ce2ed6898b31e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Famazon-web-services%2F&secure%5Burl_type%5D=linkedin_company_website)  
147,094 employees on LinkedIn®
- **Ownership:** NASDAQ: AMZN

#### Who Uses This Product?

- **Who Uses This:** Data Engineer, Software Engineer
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 49% Large, 29% Medium

#### What Do G2 Reviewers Say About AWS Glue?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of AWS Glue, finding it simple and effective for ETL operations.
- Users appreciate the **seamless integration capabilities** of AWS Glue, enhancing data movement and analytics efficiency.
- Users appreciate the **fully managed ETL service** of AWS Glue, enjoying seamless integration and ease of use.
- Users love AWS Glue for its **simplified data preparation and rich features** , enhancing analytics and machine learning processes.
- Users appreciate the **ease of implementation** in AWS Glue, enhancing their experience in building data integration frameworks.

##### Cons

- Users experience **slow performance** with AWS Glue, noting long start-up times and complex debugging challenges.
- Users find **debugging difficult** due to unclear error messages and a steep learning curve with AWS Glue.
- Users face **difficult debugging** issues with AWS Glue due to unclear error messages and complex processes during job execution.
- Users experience **performance issues** with AWS Glue, noting slow startup times and challenging debugging processes.
- Users face **time-consuming startup and debugging processes** with AWS Glue, impacting efficiency and user experience.

#### What Are Recent G2 Reviews of AWS Glue?

**["Serverless ETL Made Easy with AWS Glue"](https://www.g2.com/survey_responses/aws-glue-review-12864874)**

**Rating:** 5.0/5.0 stars

_— mani s._

[Read full review](https://www.g2.com/survey_responses/aws-glue-review-12864874)

**["AWS Glue Makes ETL Simple with Serverless Scalability and Deep AWS Integration"](https://www.g2.com/survey_responses/aws-glue-review-12380790)**

**Rating:** 4.5/5.0 stars

_— Pradip G._

[Read full review](https://www.g2.com/survey_responses/aws-glue-review-12380790)

#### What Are G2 Users Discussing About AWS Glue?

- [What is AWS Glue and how it works?](https://www.g2.com/discussions/what-is-aws-glue-and-how-it-works) - 1 comment
- [What does AWS Glue do?](https://www.g2.com/discussions/what-does-aws-glue-do) - 2 comments
- [What are the main components of AWS Glue?](https://www.g2.com/discussions/what-are-the-main-components-of-aws-glue) - 2 comments
- [What are the features of glue?](https://www.g2.com/discussions/what-are-the-features-of-glue) - 1 comment

### [Savant Labs](https://www.g2.com/products/savant-labs/reviews)

Savant is an AI workflow automation platform built for enterprise finance, tax, and accounting teams. It turns messy, manual data work like extraction, preparation, reconciliation, and reporting into centrally governed, audit-ready workflows, driving efficiency without sacrificing accuracy, control, or compliance. Savant integrates with your preferred LLM, including Claude, Copilot, ChatGPT, and private LLMs, so you control model choice, data residency, and cost. Ask in plain language for the workflow you want to build, or simply say "run this month's reconciliation," and Savant turns that instruction into a repeatable, governed, auditable workflow. Trusted by Fortune 500 enterprises, Savant catches errors before they're filed, ensures audit readiness without the scramble, and gives finance teams their time back. WHAT SETS SAVANT APART Unlike general-purpose AI tools or legacy analytics platforms, Savant was built specifically for finance workflows where 99% accuracy isn't good enough — because 1% errors at scale become audit findings, restatements, and compliance exposure. Three things make Savant different - Deterministic, not probabilistic: Savant uses rule-based AI agents, not LLM guesses. Consistent inputs produce consistent outputs. - Governance and auditability are built in, not bolted on: Audit trail, data lineage, SOX controls, role-based access, and evidence packs are standard, not add-ons. - Handles the data other tools can't: Native processing for PDFs, scanned documents, and invoices — the unstructured data that breaks legacy workflows. KEY FEATURES - AI-powered workflow automation: Automate any workflow end to end — financial reconciliation, month-end close, tax provisioning, accruals, and more. Works with structured and unstructured data, including PDFs, scanned documents, and ERP extracts. - Reproducible results: AI agents follow step-by-step logic with validation at each stage. Same inputs produce the same outputs, every time — no black boxes, no probabilistic guesses. - Built-in audit trail, data lineage, and evidence packs: Every workflow step is logged automatically. Complete data lineage from source to output. No manual documentation, no reconstructing steps across email chains. - SOX compliance by design: Segregation of duties, version control, approval management, and user activity history are built in from day one. - Human-in-the-loop exception handling: Savant proactively flags exceptions for human review, allowing analysts to catch errors before they reach a filing. The AI learns from human judgments over time. - 500+ enterprise connectors: Connect to your existing ERPs, CRMs, BI platforms, file systems, email, and more out of the box. - Enterprise-grade security: SOC 2 Type II, SOC 1 Type II, ISO 27001. SSO/SAML, role-based access control, private cloud and VPC deployment available. USE CASES - Month-end and year-end close automation - Financial reconciliations and tie-outs - Tax provision preparation - State apportionment calculations - Sales and use tax reconciliation - Data extraction from PDFs, invoices, and scanned documents - ERP data consolidation across multiple systems - Intercompany accounting and multi-entity reporting - Audit evidence package preparation - Recurring reporting and dashboard publishing

**Average Rating:** 4.7/5.0

**Total Reviews:** 51

#### How Do G2 Users Rate Savant Labs?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10)
- **Data Workflows:** 9.3/10 (Category avg: 8.8/10)
- **Profiling and Classification:** 8.0/10 (Category avg: 8.6/10)
- **Data Joining:** 9.4/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Savant Labs?

- **Seller:** [Savant Labs](https://www.g2.com/sellers/savant-labs)
- **Company Website:** www.savantlabs.io
- **Year Founded:** 2021
- **HQ Location:** San Francisco, California
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5dcb585c5245667215a14c13aa5332e041e2aa08dcb405a69812a52bc310dd41&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsavant-labs&secure%5Burl_type%5D=linkedin_company_website)  
61 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Logistics and Supply Chain
- **Company Size:** 42% Large, 40% Medium

#### What Do G2 Reviewers Say About Savant Labs?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Savant Labs, enjoying its intuitive interface and seamless analytics capabilities.
- Users appreciate the **friendly and responsive customer support** that effectively addresses issues and inquiries promptly.
- Users love the **user-friendly interface** , which simplifies analytics and enhances productivity with seamless data integration.
- Users appreciate the **easy integrations** with Google Drive and other tools, enhancing analysis efficiency without coding.
- Users love the **easy integrations** with various data sources, enhancing their analytics experience without coding knowledge.

##### Cons

- Users note a **steep learning curve** with Savant Labs, requiring practice and patience to navigate effectively.
- Users find the **learning difficulty** with Savant Labs steep, requiring practice to navigate its innovative features effectively.
- Users experience **integration issues** with Savant Labs, facing difficulties in updating data sources and tool functionality.
- Users face significant **access issues** , particularly with personal email logins and outdated tools during analyses.
- Users face challenges with **data management** , particularly in updating sources and refreshing analyses effectively.

#### What Are Recent G2 Reviews of Savant Labs?

**["Faster close + auditors actually trust our process now"](https://www.g2.com/survey_responses/savant-labs-review-12941283)**

**Rating:** 5.0/5.0 stars

_— Lawrence M._

[Read full review](https://www.g2.com/survey_responses/savant-labs-review-12941283)

**["Automated sales tax reconciliation and significantly shortened month-end close"](https://www.g2.com/survey_responses/savant-labs-review-12942104)**

**Rating:** 5.0/5.0 stars

_— Marlene S._

[Read full review](https://www.g2.com/survey_responses/savant-labs-review-12942104)

### [SAS Data Management](https://www.g2.com/products/sas-data-management/reviews)

SAS Data Management is a comprehensive solution designed to transform raw data into a valuable business asset by improving, integrating, managing, and governing data across an organization. It enables users to access data from various sources, create rules, collaborate with teams, and manage metadata, thereby preparing data for analytics and informed decision-making. Key Features and Functionality: - Data Access and Integration: Seamlessly access data from diverse sources, including legacy systems and modern platforms like Hadoop, ensuring comprehensive data integration. - Data Quality and Cleansing: Utilize embedded tools to automatically identify and rectify data quality issues, reducing errors and inconsistencies. - Data Preparation: Prepare data for analytics and reporting in a self-service environment without the need for coding or IT assistance, enhancing productivity. - Data Governance: Implement consistent policies and processes to ensure data conforms to established standards and regulatory requirements. - Personal Data Protection: Identify and monitor personal data sources to comply with privacy regulations such as GDPR. - Data Federation and Stewardship: Simplify data integration complexities with a virtual data environment that delivers a complete data picture in a user-friendly format. Primary Value and Solutions Provided: SAS Data Management addresses the critical need for organizations to manage their data effectively, turning it into a strategic asset. By providing a unified platform for data access, integration, quality, governance, and master data management, it eliminates the need for multiple, overlapping tools. This consolidation leads to improved data accuracy, streamlined operations, and enhanced decision-making capabilities. Organizations can ensure that all internal and third-party data remains clean and well-managed, facilitating compliance with regulatory standards and enabling more efficient and effective business processes.

**Average Rating:** 4.1/5.0

**Total Reviews:** 97

#### How Do G2 Users Rate SAS Data Management?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.0/10)
- **Data Workflows:** 9.8/10 (Category avg: 8.8/10)
- **Profiling and Classification:** 9.6/10 (Category avg: 8.6/10)
- **Data Joining:** 9.6/10 (Category avg: 8.9/10)

#### Who Is the Company Behind SAS Data Management?

- **Seller:** [SAS Institute Inc.](https://www.g2.com/sellers/sas-institute-inc-df6dde22-a5e5-4913-8b21-4fa0c6c5c7c2)
- **Year Founded:** 1976
- **HQ Location:** Cary, NC
- **Twitter:** @SASsoftware  
60,863 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=64db42c044af5bbad79bd9677a620a6c31a8ff1abf4e7b2a6f1d6ed9561d105d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1491%2F&secure%5Burl_type%5D=linkedin_company_website)  
18,638 employees on LinkedIn®
- **Phone:** 1-800-727-0025

#### Who Uses This Product?

- **Top Industries:** Higher Education, Research
- **Company Size:** 51% Large, 26% Small

#### What Do G2 Reviewers Say About SAS Data Management?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** of SAS Data Management instrumental for effective data preparation and transformation.
- Users value the **user-friendly data transformation tools** in SAS Data Management, simplifying data preparation significantly.
- Users value the **robust data cleaning tools** in SAS Data Management, enhancing accuracy and consistency throughout analytics projects.
- Users find that **SAS Data Quality streamlines data preparation** , ensuring business-ready analytics and improving overall data standards.
- Users value the **strong data transformation capabilities** of SAS Data Management, ensuring effective data manipulation and quality control.

##### Cons

- Users find the **expensive cost** of SAS Data Management to be a major barrier to access and integration.
- Users find SAS Data Management to have a **not user-friendly interface** , making navigation difficult for less experienced individuals.
- Users face **slow performance** when handling large datasets, causing frustration and increased time consumption for reports.
- Users find that **training is required** to effectively navigate the complexities of SAS Data Management, especially for non-technical individuals.
- Users find the **complexity** of SAS Data Management challenging, requiring advanced statistical knowledge to navigate effectively.

#### What Are Recent G2 Reviews of SAS Data Management?

**["Effortless Data Proficiency Management"](https://www.g2.com/survey_responses/sas-data-management-review-12704573)**

**Rating:** 5.0/5.0 stars

_— Han L._

[Read full review](https://www.g2.com/survey_responses/sas-data-management-review-12704573)

**["Sas Data integration studio review"](https://www.g2.com/survey_responses/sas-data-management-review-11499859)**

**Rating:** 5.0/5.0 stars

_— sai bharath M._

[Read full review](https://www.g2.com/survey_responses/sas-data-management-review-11499859)

#### What Are G2 Users Discussing About SAS Data Management?

- [What is SAS Data Governance used for?](https://www.g2.com/discussions/what-is-sas-data-governance-used-for)
- [What is SAS Scoring Accelerator used for?](https://www.g2.com/discussions/what-is-sas-scoring-accelerator-used-for)

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