Best Data Preparation Software for Medium-Sized Businesses

How Many Data Preparation Software Products Does G2 Track?

Total Products under this Category: 128

Category Stats (Sep 2026)

  • Average Rating: 4.53/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Palantir Foundry (+1.85%) - Among all products in this category, Palantir Foundry recorded the largest rating increase compared to last month

Last updated: September 27, 2026

How Does G2 Rank Data Preparation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 12,300+ Authentic Reviews
  • 128+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Data Preparation Software

G2 Grid® for Data Preparation Software plotting products by satisfaction and market presence

Highlighted products: Tableau, HubSpot Data Hub, SAS Viya, Alteryx, Domo, dbt, Qlik Sense, and DemandTools.

Underlying data: [Grid® JSON](https://www.g2.com/categories/data-preparation/grids.json?focus%5B%5D=tableau&focus%5B%5D=hubspot-data-hub&focus%5B%5D=sas-sas-viya&focus%5B%5D=alteryx&focus%5B%5D=domo&focus%5B%5D=dbt&focus%5B%5D=qlik-sense&focus%5B%5D=demandtools&segment=mid-market)

Tableau

Tableau is the world’s leading AI-powered analytics platform. Whether you are a business user or an analyst, Tableau turns trusted data into actionable insights. With our flexible, interoperable platform, you can: Turn data into action at scale with human and agent collaboration. Tableau Next delivers agentic AI for faster data-insight-action workflows. It surfaces insights, provides proactive recommendations, and helps you take action in the flow of work. Scale data-driven insights with complete operational confidence. Tableau Cloud enables fully managed analytics at scale. It accelerates your time to value and gives you access to the latest AI-powered innovations. Deploy visual, self-service analytics with unmatched control and flexibility. Tableau Server meets your organization's governance and security needs. It provides enterprise-grade, self-service analytics on-premise or in your private cloud.

Average Rating: 4.4/5.0

Total Reviews: 4,068

How Do G2 Users Rate Tableau?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.1/10)
  • Data Workflows: 8.5/10 (Category avg: 8.9/10)
  • Profiling and Classification: 8.2/10 (Category avg: 8.6/10)
  • Data Joining: 8.5/10 (Category avg: 8.9/10)

Who Is the Company Behind Tableau?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • Twitter: @salesforce
    579,511 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Data Analyst, Business Analyst
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 41% Large, 36% Medium

What Do G2 Reviewers Say About Tableau?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of Tableau, simplifying data visualization and integration for effective decision-making.
  • Users value the ease of creating interactive visualizations with Tableau, simplifying data analysis from multiple sources.
  • Users love the intuitive and powerful visualization capabilities of Tableau, enabling clear insights from complex data.
  • Users appreciate the ease of use and powerful visualization features of Tableau, streamlining data presentation and analysis.
  • Users find Tableau's intuitive design exceptional, enabling effortless data visualization and interactive dashboards for effective reporting.
Cons
  • Users find the learning curve steep, complicating the onboarding process and integration with Salesforce.
  • Users find learning Tableau challenging, particularly due to its complexity and difficulties in collaboration and calculations.
  • Users find Tableau expensive, with costs complicating its value in large organizations and advanced functionalities.
  • Users experience slow performance with large datasets and lengthy data refresh processes, leading to frustration.
  • Users find Tableau's onboarding complex, making simple tasks unnecessarily complicated and challenging to switch from MS products.

What Are Recent G2 Reviews of Tableau?

What Are G2 Users Discussing About Tableau?

HubSpot Data Hub

Data Hub connects, cleanses, and automates customer data across the HubSpot CRM, providing operations teams with tools to maintain data quality, ensure system integration, and streamline business processes. Core Value Proposition: Data Hub addresses critical operational challenges: disconnected data across applications, manual data entry consuming team time, data quality issues undermining business decisions, and complex automation requirements existing tools cannot handle. The platform offers native integrations with other applications to create a more efficient, aligned, and agile business. Key Capabilities: Data Integration: Data Hub connects contacts, leads, and company data between HubSpot and external applications bidirectionally and in real-time. This creates a unified customer data foundation rather than requiring manual data transfer. Data Quality Management: The platform includes tools that maintain a clean database, allowing operations teams to save hours of manual data validation and correction work. Process Automation: Data Hub enables complex business process automation across systems, connecting trigger events in one application to automated actions in another. This streamlines internal workflows and reduces manual coordination. Unified Customer View: By connecting all customer data sources to the HubSpot CRM platform, Data Hub creates a single source of truth that sales, marketing, and service teams can reference for customer interactions. Data Hub vs. Alternatives: Unlike standalone integration platforms (iPaaS) requiring technical expertise to configure and maintain, Data Hub provides native HubSpot integration with a visual interface designed for operations professionals rather than developers. This reduces implementation time and ongoing maintenance requirements. Data Hub eliminates manual data entry and data validation by automating these workflows. The platform guarantees up-to-date data and maintains a clean database without constant manual intervention. Who Should Use Data Hub: Data Hub serves operations teams managing data across multiple systems, organizations experiencing data quality issues affecting business decisions, and companies needing to automate complex cross-system workflows without extensive technical resources. The platform enables business agility as organizations grow. Outcome: Data Hub supercharges your HubSpot CRM with a complete toolkit to connect, clean, and automate customer data, uniting all customer data into one connected platform that results in a friction-free customer experience.

Average Rating: 4.5/5.0

Total Reviews: 622

How Do G2 Users Rate HubSpot Data Hub?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)
  • Data Workflows: 9.9/10 (Category avg: 8.9/10)
  • Profiling and Classification: 9.6/10 (Category avg: 8.6/10)
  • Data Joining: 8.8/10 (Category avg: 8.9/10)

Who Is the Company Behind HubSpot Data Hub?

  • Seller: HubSpot
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Cambridge, Massachusetts, United States
  • Twitter: @HubSpot
    784,270 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    17,628 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 64% Small, 32% Medium

What Do G2 Reviewers Say About HubSpot Data Hub?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the user-friendly interface of HubSpot Data Hub, making information easily accessible and operations efficient.
  • Users value the two-way data sync of HubSpot Data Hub, enhancing efficiency and collaboration across teams.
  • Users benefit from automation capabilities in HubSpot Data Hub, significantly streamlining tasks and enhancing overall efficiency.
  • Users value the two-way data sync across platforms, enhancing efficiency and ensuring accurate, consistent information for teams.
  • Users appreciate the efficiency of HubSpot Data Hub, streamlining data management and reducing workflow complexities.
Cons
  • Users find the limitations in data handling frustrating, particularly regarding external data integration and processing capabilities.
  • Users find the missing features in HubSpot Data Hub limit their ability to manage complex contact data effectively.
  • Users find the learning curve steep, especially when unfamiliar with workflow automation, affecting overall usability.
  • Users find HubSpot Data Hub fairly expensive, particularly for small teams wanting advanced features and customization.
  • Users find the complexity of reporting and data tracking in HubSpot Data Hub to be challenging and frustrating.

What Are Recent G2 Reviews of HubSpot Data Hub?

What Are G2 Users Discussing About HubSpot Data Hub?

SAS Viya

SAS Viya is a cloud-native data and AI platform that enables teams to build, deploy and scale explainable AI that drives trusted, confident decisions. It unites the entire data and AI life cycle and empowers teams to innovate quickly while balancing speed, automation and governance by design. Viya unifies data management, advanced analytics and decisioning in a single platform, so organizations can move from experimentation to production with confidence, delivering measurable business impact that is secure, explainable and scalable across any environment. Key capabilities required to deliver trusted decisions include: • End-to-end clarity across the data and AI life cycle, with built-in lineage, auditability and continuous monitoring to support defensible decisions. • Governance by design, enabling consistent oversight across data, models and decisions to reduce risk and accelerate adoption. • Explainable AI at scale, so insights and outcomes can be understood, validated and trusted by business and regulators alike. • Operationalized analytics, ensuring value continues beyond deployment through monitoring, retraining and life cycle management. • Flexible, cloud-native deployment, allowing organizations to start anywhere and scale everywhere while maintaining control.

Average Rating: 4.3/5.0

Total Reviews: 778

How Do G2 Users Rate SAS Viya?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 9.1/10)
  • Data Workflows: 8.5/10 (Category avg: 8.9/10)
  • Profiling and Classification: 8.5/10 (Category avg: 8.6/10)
  • Data Joining: 8.8/10 (Category avg: 8.9/10)

Who Is the Company Behind SAS Viya?

  • Seller: SAS Institute Inc.
  • Company Website:
  • Year Founded: 1976
  • HQ Location: Cary, NC
  • Twitter: @SASsoftware
    60,863 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    15,122 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Student, Biostatistician
  • Top Industries: Pharmaceuticals, Banking
  • Company Size: 33% Small, 33% Large

What Do G2 Reviewers Say About SAS Viya?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use in SAS Viya, enhancing data visualization and decision-making for businesses.
  • Users appreciate the advanced analytical capabilities of SAS Viya, making data analysis and decision-making more efficient.
  • Users value the sophisticated analytical capabilities of SAS Viya, enhancing decision-making and insights from diverse data sources.
  • Users value the end-to-end data lifecycle tooling in SAS Viya, enhancing insights and strategic decision-making capabilities.
  • Users value the powerful data visualization capabilities of SAS Viya, enhancing insights and decision-making in their organizations.
Cons
  • Users find SAS Viya difficult for non-technical users to navigate, impacting ease of access to reports and dashboards.
  • Users find the visualization complexity of SAS Viya challenging, especially for those without technical expertise.
  • Users find the learning curve challenging, especially for non-technical individuals navigating reports and dashboards.
  • Users find the difficult learning curve for SAS Viya challenging, especially for non-technical users attempting to access features.
  • Users find the expensive pricing of SAS Viya a potential barrier, complicating their decision-making process.

What Are Recent G2 Reviews of SAS Viya?

What Are G2 Users Discussing About SAS Viya?

Alteryx

Alteryx is the agentic analytics and automation company that helps organizations turn complex data into trusted insights, decisions, and action. Built for the people closest to the business, the Alteryx One platform is designed to work across an organization’s existing data and technology ecosystem. It enables business users to produce AI-ready datasets and define, maintain, and update business logic into visual workflows that AI uses to automate operations and insights. This business logic stays visible, understandable, repeatable, and auditable (VURA), so that teams can automate data-intensive workflows without coding. Alteryx closes the last-mile gap between data platforms and the decisions and operations that run the business—giving AI the trusted business context it needs to deliver reliable results. Over 8,000 customers worldwide, including more than half of the Global 2000, rely on Alteryx to improve revenue performance, manage costs, increase operational efficiency, and reduce risk. Collectively, they run more than 380 million workflows on Alteryx each year.

Average Rating: 4.6/5.0

Total Reviews: 863

How Do G2 Users Rate Alteryx?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)
  • Data Workflows: 9.2/10 (Category avg: 8.9/10)
  • Profiling and Classification: 8.4/10 (Category avg: 8.6/10)
  • Data Joining: 9.1/10 (Category avg: 8.9/10)

Who Is the Company Behind Alteryx?

  • Seller: Alteryx
  • Company Website:
  • Year Founded: 1997
  • HQ Location: Irvine, CA
  • Twitter: @alteryx
    26,149 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,312 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Data Analyst, Analyst
  • Top Industries: Financial Services, Accounting
  • Company Size: 63% Large, 21% Medium

What Do G2 Reviewers Say About Alteryx?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use in Alteryx, finding it simple to automate tasks with drag and drop functionality.
  • Users value the automation capabilities of Alteryx, streamlining data processes and enhancing analytical efficiency.
  • Users find Alteryx to be very intuitive, making it easy for non-technical users to learn and utilize.
  • Users find that Alteryx's interface makes learning technology easy for everyone, even those without a tech background.
  • Users value Alteryx for its efficiency in managing data, streamlining workflows, and enhancing overall productivity.
Cons
  • Users highlight the expensive pricing of Alteryx, making it difficult for small teams or startups to afford licenses.
  • Users face a steep learning curve with Alteryx, requiring time to master its complex features.
  • Users find that Alteryx suffers from missing features, such as lack of direct database access and limited reporting tools.
  • Users find the learning difficulty of Alteryx steep, especially for those unfamiliar with RegEx and SQL.
  • Users experience slow performance with Alteryx, particularly when handling large workflows and during data wrangling tasks.

What Are Recent G2 Reviews of Alteryx?

Domo

Domo’s AI and data platform business is now part of Progress Software. Domo's cloud-native AI data readiness platform complements and significantly broadens Progress' data platform offerings, creating powerful synergies to deliver innovative, secure and scalable AI data readiness solutions worldwide. Together, these capabilities will help customers turn fragmented enterprise data and knowledge into governed, AI-ready intelligence, improving the security, governance and cost of AI-powered initiatives. Domo is the agentic platform for the intelligent enterprise, helping organizations connect, govern, activate, and distribute data and AI across their business. Built for enterprises, Domo works with existing cloud data platforms such as Snowflake, BigQuery, and Databricks to help teams turn governed data into AI-powered agents, apps, workflows, and analytics. Domo is built on three layers. The data foundation connects and governs data across cloud data platforms and business systems. The activation layer enables organizations to build AI agents, apps, workflows, automations, and dashboards on top of that foundation. The distribution layer delivers intelligence where work happens through embedded apps, mobile, dashboards, and AI assistants using Model Context Protocol (MCP). Governance underpins every layer, helping organizations scale AI and data products with security and trust. Key capabilities include: • Connecting and governing data across cloud data platforms and enterprise applications. • Building AI agents, apps, workflows, automations, dashboards, and analytics. • Delivering data and AI through dashboards, embedded apps, AI assistants, and AI agents. • Supporting both low-code and pro-code development for business and technical teams. • Applying governance, security, and access controls across data and AI. Organizations use Domo for AI agents, apps, and workflows, as well as business intelligence, operational analytics, embedded analytics, and executive reporting. By combining governed data, AI activation, app development, and distribution in a single platform, Domo helps organizations build and scale trusted data products across the enterprise.

Average Rating: 4.3/5.0

Total Reviews: 1,074

How Do G2 Users Rate Domo?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)
  • Data Workflows: 8.2/10 (Category avg: 8.9/10)
  • Profiling and Classification: 7.7/10 (Category avg: 8.6/10)
  • Data Joining: 9.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Domo?

  • Seller: Domo
  • Company Website:
  • Year Founded: 2010
  • HQ Location: American Fork, UT
  • Twitter: @Domotalk
    63,513 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,288 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Data Analyst, Business Analyst
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 50% Medium, 28% Large

What Do G2 Reviewers Say About Domo?

AI-generated summary from verified user reviews

Pros
  • Users find Domo's ease of use and intuitive design invaluable for managing data efficiently and effectively.
  • Users value the flexible and user-friendly data visualization capabilities of Domo, enhancing their data analysis experience significantly.
  • Users find Domo's intuitive design empowering, facilitating easy access and effective data visualization for all skill levels.
  • Users praise Domo for its easy integrations, streamlining data management and enhancing real-time collaboration across various platforms.
  • Users value Domo's seamless integration capabilities, enabling efficient data management and real-time insights from various sources.
Cons
  • Users find the learning curve steep, often needing dedicated resources to manage updates and functionalities effectively.
  • Users report missing features in Domo, including flexibility in pivot charts and dynamic column options.
  • Users face significant data management issues with Domo, including unreliable connectors and challenging reporting functionality.
  • Users find Domo expensive, especially with drastic price increases that strain budgets and erode client trust.
  • Users find Domo's complexity hinders flexibility and speed in dataset management, making changes challenging and time-consuming.

What Are Recent G2 Reviews of Domo?

What Are G2 Users Discussing About Domo?

dbt

dbt is a transformation workflow that lets data teams quickly and collaboratively deploy analytics code following software engineering best practices like modularity, portability, CI/CD, and documentation. Now anyone who knows SQL can build production-grade data pipelines.

Average Rating: 4.7/5.0

Total Reviews: 208

How Do G2 Users Rate dbt?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.1/10)
  • Data Workflows: 9.1/10 (Category avg: 8.9/10)
  • Profiling and Classification: 8.3/10 (Category avg: 8.6/10)
  • Data Joining: 9.1/10 (Category avg: 8.9/10)

Who Is the Company Behind dbt?

  • Seller: Fivetran
  • Year Founded: 2012
  • HQ Location: Oakland, CA
  • Twitter: @fivetran
    5,767 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,902 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Data Engineer, Analytics Engineer
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 56% Medium, 27% Small

What Do G2 Reviewers Say About dbt?

AI-generated summary from verified user reviews

Pros
  • Users find dbt's ease of use exceptional, with straightforward setup and intuitive features enhancing their data transformation processes.
  • Users appreciate the maintainability and clarity of dbt's SQL code base, enhancing collaboration and data transformations.
  • Users value the automation of data workflows with dbt, enhancing maintainability and collaboration in SQL transformations.
  • Users love the ease of transforming data with dbt, allowing for organized and efficient analytics workflows.
  • Users value the data quality of dbt, praising its effectiveness in ensuring data integrity and operational efficiency.
Cons
  • Users find that dbt has limited functionality due to rigidness and complex debugging, hindering project progress.
  • Users face dependency issues in dbt, as model errors and upstream changes complicate troubleshooting and disrupt workflows.
  • Users find the steep learning curve of dbt daunting, needing mastery of concepts like Jinja and Git.
  • Users encounter poor error handling with unclear messages, making troubleshooting frustrating and complicating the user experience.
  • Users often face confusing error reporting and unclear messages, making troubleshooting and identifying issues challenging.

What Are Recent G2 Reviews of dbt?

What Are G2 Users Discussing About dbt?

Qlik Sense

Qlik Sense empowers people to make better data-driven decisions and take action. The solution provides augmented analytics for every business need from visualization and dashboards to natural language analytics, custom and embedded analytics, reporting and alerting. Our unique associative technology enhances human intuition with AI-powered insights, offering unmatched capabilities for combining data and exploring information. It indexes the associations in your data, and exposes related and unrelated values as you click, revealing hidden insights that would be missed by query-based tools. And it performs calculations as fast as you can think. Qlik Sense helps users move from passive to active analytics for real-time collaboration and action. And you get robust data integration, application automation and the convenience of SaaS with hybrid multi-cloud capabilities. See why we’ve been named a Gartner Magic Quadrant Leader for Analytics and BI platforms for 11 years in a row. Visit us at https://www.qlik.com/us/

Average Rating: 4.4/5.0

Total Reviews: 762

How Do G2 Users Rate Qlik Sense?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.1/10)
  • Data Joining: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Qlik Sense?

  • Seller: Qlik
  • Year Founded: 1993
  • HQ Location: Radnor, PA
  • Twitter: @qlik
    64,130 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4,399 employees on LinkedIn®
  • Phone: 1 (888) 994-9854

Who Uses This Product?

  • Who Uses This: Consultant, Analyst
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 41% Large, 41% Medium

What Do G2 Reviewers Say About Qlik Sense?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use in Qlik Sense, enhancing their productivity with minimal IT support needed.
  • Users commend the robust data visualization capabilities of Qlik Sense, enhancing insights with its user-friendly interface.
  • Users appreciate the rapid development capabilities of Qlik Sense, enabling quick creation and deployment of analytics applications.
  • Users value the robust data visualization capabilities of Qlik Sense, enhancing their insights and business strategies.
  • Users value the versatile and user-friendly tools in Qlik Sense, enhancing data representation and insights across levels.
Cons
  • Users find the limited features of Qlik Sense restrict their ability to create custom visualizations effectively.
  • Users find the missing features in Qlik Sense restrictive, particularly lacking personal object additions and static report options.
  • Users find Qlik Sense expensive, which limits its accessibility despite its capabilities.
  • Users note the limited automation in data updates and desire better organization and visualization capabilities in Qlik Sense.
  • Users find the learning curve steep, especially with scripting functions and integration challenges for beginners.

What Are Recent G2 Reviews of Qlik Sense?

What Are G2 Users Discussing About Qlik Sense?

DemandTools

DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control. With DemandTools, you manage your CRM data in minutes, not months, so you always have accurate, AI-ready data enabling everyone to do their job more effectively, efficiently, and profitably. By fixing common data problems, automating data quality routines, and working within your specific processes and customizations, DemandTools gives stakeholders accurate insights and reporting, improves business efficiency, and gets you clean data faster, with less effort. DemandTools has 12 modules making it the most versatile and adaptable data quality solution for CRM. Data Quality Assessment Understand how strong or weak your data is and know where to focus remediation efforts. Module: Assess Duplicate Management Detect, eliminate, and prevent duplicate records from misleading your sales and marketing teams and causing friction in your customer journey. Modules: Dedupe, Convert, DupeBlocker, Match Data Migration Management Maintain data integrity while moving data into and out of Salesforce. Modules: Import, Export, Delete, Match Standardization, mass modification, and business insights. Apply record changes en masse and standardize data to get trustworthy insights in every report. Modules: Modify, Tune, Reassign Email Verification Verify email addresses in CRM to keep communication flowing with your customers. Module: Verify Get clean data and strengthen your business with DemandTools. Looking for more than data quality? Validity also offers Validity Engage, the trusted Enterprise AI platform for email marketing.

Average Rating: 4.5/5.0

Total Reviews: 276

How Do G2 Users Rate DemandTools?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
  • Data Workflows: 9.1/10 (Category avg: 8.9/10)
  • Profiling and Classification: 8.8/10 (Category avg: 8.6/10)
  • Data Joining: 9.2/10 (Category avg: 8.9/10)

Who Is the Company Behind DemandTools?

  • Seller: Validity Inc
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Boston, Massachusetts
  • Twitter: @TrustValidity
    1,151 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    349 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Salesforce Administrator
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 48% Medium, 33% Large

What Do G2 Reviewers Say About DemandTools?

AI-generated summary from verified user reviews

Pros
  • Users find DemandTools to have an easy-to-use interface that allows for efficient data management and customization.
  • Users value the efficient duplicate management in DemandTools, greatly simplifying finding and reconciling duplicates.
  • Users value the efficiency of DemandTools, streamlining data management and making processes significantly faster and easier.
  • Users love the problem-solving capabilities of DemandTools, finding it invaluable for fixing errors and managing duplicates.
  • Users value the Salesforce integration of DemandTools for its ease of use and efficient data handling capabilities.
Cons
  • Users find the limited functionality of DemandTools frustrating, especially regarding tagging and historical data access.
  • Users find missing features in DemandTools, particularly in Dynamics support, record-level error details, and merge history.
  • Users feel the poor interface design of DemandTools detracts from its usability and overall appeal.
  • Users experience slow loading times, particularly when handling large datasets, affecting workflow and efficiency.
  • Users find the slow performance of DemandTools noticeable, particularly when handling large datasets during previews.

What Are Recent G2 Reviews of DemandTools?

Gathr.ai

Gathr.ai powers AI with complete data context for higher quality intelligence. With day-zero, high-fidelity data discourse, users can get data-backed answers to the ‘why’, ‘what-if’, and ‘how do I’ questions that drive business KPIs forward. This intelligence is delivered natively on top of the organization’s existing data estate — including data warehouses, databases, federated SQL engines, and operational systems. Leading businesses across industries also rely on Gathr.ai to build high-performance data pipelines, bespoke Data+AI solutions, and action-driven analytics experiences. Built for builders, Gathr.ai delivers agility, performance, and control. It snaps into the existing stack — integrating upstream and downstream systems with no extra plumbing. It gives developers starter-kit speed and full extension freedom.

Average Rating: 4.8/5.0

Total Reviews: 33

How Do G2 Users Rate Gathr.ai?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Data Workflows: 8.3/10 (Category avg: 8.9/10)
  • Profiling and Classification: 10.0/10 (Category avg: 8.6/10)
  • Data Joining: 8.3/10 (Category avg: 8.9/10)

Who Is the Company Behind Gathr.ai?

  • Seller: Gathr.ai
  • Year Founded: 2022
  • HQ Location: Los Gatos, CA, US
  • LinkedIn® Page: www.linkedin.com
    46 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Associate Software Engineer
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 79% Medium, 21% Large

What Do G2 Reviewers Say About Gathr.ai?

AI-generated summary from verified user reviews

Pros
  • Users value the seamless integrations of Gathr.ai, enabling quick connections and streamlined data processing for analytics.
  • Users celebrate the user-friendly data management features of Gathr.ai, enabling quick insights and better data quality control.
  • Users appreciate the intuitive drag-and-drop interface of Gathr.ai, enabling quick and easy pipeline creation and integration.
  • Users appreciate the ease of use of Gathr.ai, making data processing quick and efficient with its intuitive interface.
  • Users love the easy integrations with Gathr.ai, enabling swift creation of complex data workflows and analytics.
Cons
  • Users note that access issues arise due to a lack of native connectors, complicating integration workflows.
  • Users report connection issues when configuring connectors for legacy systems, but support can offer timely solutions.
  • Users find the difficult setup of custom connectors a bit challenging, but it's not a major hindrance.
  • Users find the lack of real-time data hinders their ability to effectively monitor or improve pipeline performance.
  • Users find that performance optimization requires technical expertise and lacks visibility into real-time data transfer rates.

What Are Recent G2 Reviews of Gathr.ai?

DataGroomr

DataGroomr is the leading AI-powered Salesforce data quality platform, helping organizations identify duplicates, merge records, standardize data, enrich information, verify accuracy, and automate ongoing data maintenance all from a single, easy-to-use solution. Clean, reliable data is essential for sales, marketing, customer support, operations, and finance teams. Yet duplicate records, incomplete information, inconsistent formats, and outdated data continue to create costly challenges that impact productivity, reporting accuracy, customer experiences, and business decisions. DataGroomr solves these challenges with advanced artificial intelligence that continuously monitors and improves Salesforce data quality. Unlike traditional tools that depend on complex matching rules and ongoing maintenance, DataGroomr uses AI-powered matching to accurately identify duplicate records across Accounts, Contacts, Leads, and other Salesforce objects with little to no configuration required. The platform helps organizations uncover more duplicates with greater accuracy, merge records safely and efficiently, automate deduplication processes, and prevent new duplicates from entering Salesforce. Intelligent matching continuously learns from data patterns and user actions to improve performance over time. Beyond duplicate management, DataGroomr provides comprehensive data quality capabilities including data standardization, email, phone, and address verification, and agentic data enrichment. Teams can fill in missing information, improve record completeness, maintain consistent formatting, and ensure customer and prospect data remains accurate and actionable. DataGroomr also supports key Salesforce workflows, including lead conversion, bulk record management, and import preparation. Organizations can identify and resolve data quality issues before they impact users, reports, automations, integrations, or downstream systems. With powerful automation, intuitive workflows, and real-time visibility into data quality health, DataGroomr makes it easy to establish and maintain trusted Salesforce data at scale. Customers benefit from improved user confidence, more accurate reporting, stronger operational efficiency, and better business outcomes. Trusted by organizations of all sizes and backed by exceptional customer support, DataGroomr delivers a smarter, simpler approach to Salesforce data quality, helping teams spend less time fixing data and more time using it. Start your free trial at: http://www.datagroomr.com

Average Rating: 4.8/5.0

Total Reviews: 35

How Do G2 Users Rate DataGroomr?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.1/10)
  • Data Workflows: 8.9/10 (Category avg: 8.9/10)
  • Profiling and Classification: 9.1/10 (Category avg: 8.6/10)
  • Data Joining: 8.3/10 (Category avg: 8.9/10)

Who Is the Company Behind DataGroomr?

Who Uses This Product?

  • Top Industries: Non-Profit Organization Management
  • Company Size: 63% Medium, 20% Small

What Do G2 Reviewers Say About DataGroomr?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the granular approach to duplicate management in DataGroomr, finding it essential for Salesforce maintenance.
  • Users appreciate the user-friendly interface of DataGroomr, making duplicate management in Salesforce effortless and efficient.
  • Users praise the excellent customer support from DataGroomr, noting quick responses and attentive assistance during onboarding.
  • Users value the intuitive interface of DataGroomr, appreciating its user-friendly design for efficient duplicate management.
  • Users praise the seamless Salesforce integration of DataGroomr for efficient duplicate record management and support.
Cons
  • Users note a steep learning curve for DataGroomr, requiring time to master its features effectively.
  • Users note that there's a learning curve with DataGroomr, making it complex for new users to grasp quickly.
  • Users caution about a difficult learning curve, emphasizing the need for time to master DataGroomr's features effectively.
  • Users find the difficult setup challenging, especially with strict rules and customized mappings, but support is helpful.
  • Users face a learning difficulty with DataGroomr, requiring time to grasp its complex logic and features.

What Are Recent G2 Reviews of DataGroomr?

OWOX

OWOX Data Marts is a Free Forever Self-Service Analytics Platform that brings live, trusted data to spreadsheets and dashboards of decision-makers. Ask in plain English or click to build – your trusted reports update in real time with no analyst in the loop. With OWOX Data Marts, companies grow revenue as fast as they collect new data by enabling self-service reporting for everyone. Trusted by 165,000+ users in data teams, but also in marketing, finance, and product teams: from fast-scaling startups to global enterprises, OWOX products powers decisions across every department with data people actually trust. ‍ Self-hosted and Cloud Deployment are available to suit any data stack. Imagine a world where exploring data is as easy as driving a car, without the limitations of public transport (traditional BI dashboards) or the cost of a private driver (data analysts). That's exactly what we assure you!

Average Rating: 4.9/5.0

Total Reviews: 290

How Do G2 Users Rate OWOX?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)

Who Is the Company Behind OWOX?

  • Seller: OWOX
  • Year Founded: 2002
  • HQ Location: WALNUT, California
  • Twitter: @owox
    435 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    69 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Chief Marketing Officer, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 48% Small, 43% Medium

What Do G2 Reviewers Say About OWOX?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of OWOX, finding it reliable and quick to implement without issues.
  • Users appreciate the excellent support team and flexibility of OWOX in addressing their unique needs.
  • Users value the transparency and accessibility of data ownership with OWOX, enhancing their data management capabilities.
  • Users value the excellent customer support from OWOX, appreciating their responsiveness and ongoing assistance.
  • Users value the ease of use and insightful analytics of OWOX, significantly enhancing their data-driven decisions.
Cons
  • Users face data management issues with OWOX, highlighting bugs and scheduling reliability concerns affecting their experience.
  • Users face error handling challenges with OWOX, often requiring dedicated resources for troubleshooting and issue resolution.
  • Users find the pricing structure expensive, wishing for more affordable options to enhance their experience.
  • Users feel the integration issues with third-party apps hinder the overall functionality of OWOX.
  • Users desire more step-by-step instructions and greater reliability in scheduling features for OWOX.

What Are Recent G2 Reviews of OWOX?

What Are G2 Users Discussing About OWOX?

Incorta

Incorta is the first and only open data delivery platform that enables real-time analysis of live, detailed data across all systems of record—without the need for complex ETL processes. By enabling direct analysis on raw, source-identical data, Incorta provides faster, more accurate insights while removing barriers to exploration. With intuitive low-code/no-code tools, AI-powered querying through Nexus, and prebuilt business data applications, enterprise teams can quickly surface insights, break down technical roadblocks, and make smarter decisions without heavy engineering effort. For more information, please visit www.incorta.com.

Average Rating: 4.4/5.0

Total Reviews: 55

How Do G2 Users Rate Incorta?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)
  • Data Workflows: 8.7/10 (Category avg: 8.9/10)
  • Profiling and Classification: 8.6/10 (Category avg: 8.6/10)
  • Data Joining: 8.6/10 (Category avg: 8.9/10)

Who Is the Company Behind Incorta?

  • Seller: Incorta
  • Company Website:
  • Year Founded: 2013
  • HQ Location: San Mateo, CA
  • LinkedIn® Page: www.linkedin.com
    359 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 56% Large, 29% Medium

What Do G2 Reviewers Say About Incorta?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of integration with diverse data sources, enhancing their data management efficiency.
  • Users value the easy integrations with various data sources, enhancing their data analysis experience significantly.
  • Users value the ease of integration with various data sources, enhancing their workflow and data management.
Cons
  • Users often face bugs related to outdated JRE support, impacting the performance of the local data agent.

What Are Recent G2 Reviews of Incorta?

What Are G2 Users Discussing About Incorta?

AWS Glue

AWS Glue is a serverless data integration service that makes it easier for analytics users to discover, prepare, move, and integrate data from multiple sources for analytics, machine learning, and application develop-ment. You can discover and connect to 70+ diverse data sources, manage your data in a centralized data catalog, and visually create, run, and monitor ETL pipelines to load data into your data lakes. You can im-mediately search and query catalogued data using Amazon Athena, Amazon EMR, and Amazon Redshift Spectrum.

Average Rating: 4.3/5.0

Total Reviews: 194

How Do G2 Users Rate AWS Glue?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)
  • Data Workflows: 8.4/10 (Category avg: 8.9/10)
  • Profiling and Classification: 8.4/10 (Category avg: 8.6/10)
  • Data Joining: 8.8/10 (Category avg: 8.9/10)

Who Is the Company Behind AWS Glue?

  • Seller: Amazon Web Services (AWS)
  • Year Founded: 2006
  • HQ Location: Seattle, WA
  • Twitter: @awscloud
    2,232,483 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    147,094 employees on LinkedIn®
  • Ownership: NASDAQ: AMZN

Who Uses This Product?

  • Who Uses This: Data Engineer, Software Engineer
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 49% Large, 29% Medium

What Do G2 Reviewers Say About AWS Glue?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of AWS Glue, finding it simple for data preparation and ETL operations.
  • Users value the s seamless data integration capabilities of AWS Glue, enhancing efficiency across analytics and application development.
  • Users appreciate the fully managed ETL service of AWS Glue, enjoying seamless integration and ease of use.
  • Users appreciate the versatile functionality of AWS Glue, simplifying data discovery, preparation, and analytics integration.
  • Users appreciate the ease of implementation and effective support of AWS Glue for seamless data integration and error tracing.
Cons
  • Users experience slow performance with AWS Glue, particularly in startup times and complex debugging processes.
  • Users face difficulties in debugging AWS Glue due to unclear error messages and a steep learning curve.
  • Users often face difficult debugging with AWS Glue, as error messages are not always clear and can be frustrating.
  • Users experience performance issues with AWS Glue, such as slow startup times and complex debugging processes.
  • Users note that AWS Glue can be time-consuming due to slow startup times and complex debugging processes.

What Are Recent G2 Reviews of AWS Glue?

What Are G2 Users Discussing About AWS Glue?

KNIME

KNIME helps everybody make sense of data. Its free and open source KNIME Analytics Platform enables anyone — whether they come from a business, technical or data background — to intuitively work with data, every day. KNIME Business Hub is the commercial complement to KNIME Analytics Platform and enables users to collaborate on data science and share insights across the organization. Together, the products support the complete data science lifecycle, allowing teams at all levels of analytics readiness to support the operationalization of data and to build a scalable data science practice.

Average Rating: 4.5/5.0

Total Reviews: 117

How Do G2 Users Rate KNIME?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.1/10)
  • Data Workflows: 10.0/10 (Category avg: 8.9/10)
  • Data Joining: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind KNIME?

  • Seller: KNIME
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Zurich, Switzerland
  • Twitter: @knime
    7,998 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    244 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Higher Education
  • Company Size: 39% Large, 34% Medium

What Do G2 Reviewers Say About KNIME?

AI-generated summary from verified user reviews

Pros
  • Users find KNIME's ease of use enhances productivity, enabling even non-technical individuals to build workflows effortlessly.
  • Users find KNIME's coding ease remarkable, enabling effortless workflows without requiring extensive technical skills.
  • Users find KNIME to be an easy-to-learn platform, enabling quick workflow creation without coding skills.
  • Users find KNIME easy to learn and start delivering results, thanks to its intuitive visual workflow interface.
  • Users love the easy and intuitive data visualization capabilities of KNIME, enhancing understanding and communication of data insights.
Cons
  • Users find the initial learning curve challenging, especially for those unfamiliar with data science concepts and visual programming.
  • Users face memory usage issues with KNIME, leading to slow performance, especially with larger files and operations.
  • Users report storage limitations with KNIME, leading to performance issues and difficulties with large datasets.
  • Users note that data management issues hinder their experience, especially with file handling and certain databases.
  • Users find the lack of learning resources for KNIME to be a significant barrier to effective usage.

What Are Recent G2 Reviews of KNIME?

What Are G2 Users Discussing About KNIME?

Savant Labs

Savant is an AI workflow automation platform built for enterprise finance, tax, and accounting teams. It turns messy, manual data work like extraction, preparation, reconciliation, and reporting into centrally governed, audit-ready workflows, driving efficiency without sacrificing accuracy, control, or compliance. Savant integrates with your preferred LLM, including Claude, Copilot, ChatGPT, and private LLMs, so you control model choice, data residency, and cost. Ask in plain language for the workflow you want to build, or simply say "run this month's reconciliation," and Savant turns that instruction into a repeatable, governed, auditable workflow. Trusted by Fortune 500 enterprises, Savant catches errors before they're filed, ensures audit readiness without the scramble, and gives finance teams their time back. WHAT SETS SAVANT APART Unlike general-purpose AI tools or legacy analytics platforms, Savant was built specifically for finance workflows where 99% accuracy isn't good enough — because 1% errors at scale become audit findings, restatements, and compliance exposure. Three things make Savant different - Deterministic, not probabilistic: Savant uses rule-based AI agents, not LLM guesses. Consistent inputs produce consistent outputs. - Governance and auditability are built in, not bolted on: Audit trail, data lineage, SOX controls, role-based access, and evidence packs are standard, not add-ons. - Handles the data other tools can't: Native processing for PDFs, scanned documents, and invoices — the unstructured data that breaks legacy workflows. KEY FEATURES - AI-powered workflow automation: Automate any workflow end to end — financial reconciliation, month-end close, tax provisioning, accruals, and more. Works with structured and unstructured data, including PDFs, scanned documents, and ERP extracts. - Reproducible results: AI agents follow step-by-step logic with validation at each stage. Same inputs produce the same outputs, every time — no black boxes, no probabilistic guesses. - Built-in audit trail, data lineage, and evidence packs: Every workflow step is logged automatically. Complete data lineage from source to output. No manual documentation, no reconstructing steps across email chains. - SOX compliance by design: Segregation of duties, version control, approval management, and user activity history are built in from day one. - Human-in-the-loop exception handling: Savant proactively flags exceptions for human review, allowing analysts to catch errors before they reach a filing. The AI learns from human judgments over time. - 500+ enterprise connectors: Connect to your existing ERPs, CRMs, BI platforms, file systems, email, and more out of the box. - Enterprise-grade security: SOC 2 Type II, SOC 1 Type II, ISO 27001. SSO/SAML, role-based access control, private cloud and VPC deployment available. USE CASES - Month-end and year-end close automation - Financial reconciliations and tie-outs - Tax provision preparation - State apportionment calculations - Sales and use tax reconciliation - Data extraction from PDFs, invoices, and scanned documents - ERP data consolidation across multiple systems - Intercompany accounting and multi-entity reporting - Audit evidence package preparation - Recurring reporting and dashboard publishing

Average Rating: 4.7/5.0

Total Reviews: 51

How Do G2 Users Rate Savant Labs?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.1/10)
  • Data Workflows: 9.3/10 (Category avg: 8.9/10)
  • Profiling and Classification: 8.0/10 (Category avg: 8.6/10)
  • Data Joining: 9.4/10 (Category avg: 8.9/10)

Who Is the Company Behind Savant Labs?

  • Seller: Savant Labs
  • Company Website:
  • Year Founded: 2021
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    66 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Logistics and Supply Chain
  • Company Size: 42% Large, 40% Medium

What Do G2 Reviewers Say About Savant Labs?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use in Savant Labs, enabling seamless analytics without requiring extensive knowledge.
  • Users appreciate the friendly customer support from Savant Labs, which provides timely assistance for any issues encountered.
  • Users praise the user-friendly interface of Savant Labs, making complex data analytics accessible to everyone.
  • Users enjoy the easy integration capabilities of Savant Labs, simplifying workflows and enhancing data connectivity effortlessly.
  • Users highlight the easy integrations of Savant Labs, allowing seamless connectivity with various data sources effortlessly.
Cons
  • Users note a steep learning curve with Savant Labs, often struggling with data source updates and tool integration.
  • Users experience a steep learning curve with Savant Labs, making it challenging to master effectively.
  • Users often face integration issues, struggling with data updates and lacking clear instructions for linking tools effectively.
  • Users face access issues with Savant Labs, struggling to log in and navigate complex features and tools.
  • Users face data management challenges, struggling with updating sources and lack of clear guidance in Savant Labs.

What Are Recent G2 Reviews of Savant Labs?

Shalaka Joshi
SJ
Researched and written by Shalaka Joshi
Updated