--- title: DataGroomr Reviews meta_title: 'DataGroomr Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 35 reviews by the users' company size, role or industry to find out how DataGroomr works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 35 scale: '5' date_modified: '2026-06-24' parent_category: name: IT Infrastructure url: https://www.g2.com/categories/it-infrastructure --- # DataGroomr Reviews **Vendor:** DataGroomr **Category:** [Data Preparation Software](https://www.g2.com/categories/data-preparation) **Average Rating:** 4.8/5.0 **Total Reviews:** 35 ## About DataGroomr DataGroomr is the leading AI-powered Salesforce data quality platform, helping organizations identify duplicates, merge records, standardize data, enrich information, verify accuracy, and automate ongoing data maintenance all from a single, easy-to-use solution. Clean, reliable data is essential for sales, marketing, customer support, operations, and finance teams. Yet duplicate records, incomplete information, inconsistent formats, and outdated data continue to create costly challenges that impact productivity, reporting accuracy, customer experiences, and business decisions. DataGroomr solves these challenges with advanced artificial intelligence that continuously monitors and improves Salesforce data quality. Unlike traditional tools that depend on complex matching rules and ongoing maintenance, DataGroomr uses AI-powered matching to accurately identify duplicate records across Accounts, Contacts, Leads, and other Salesforce objects with little to no configuration required. The platform helps organizations uncover more duplicates with greater accuracy, merge records safely and efficiently, automate deduplication processes, and prevent new duplicates from entering Salesforce. Intelligent matching continuously learns from data patterns and user actions to improve performance over time. Beyond duplicate management, DataGroomr provides comprehensive data quality capabilities including data standardization, email, phone, and address verification, and agentic data enrichment. Teams can fill in missing information, improve record completeness, maintain consistent formatting, and ensure customer and prospect data remains accurate and actionable. DataGroomr also supports key Salesforce workflows, including lead conversion, bulk record management, and import preparation. Organizations can identify and resolve data quality issues before they impact users, reports, automations, integrations, or downstream systems. With powerful automation, intuitive workflows, and real-time visibility into data quality health, DataGroomr makes it easy to establish and maintain trusted Salesforce data at scale. Customers benefit from improved user confidence, more accurate reporting, stronger operational efficiency, and better business outcomes. Trusted by organizations of all sizes and backed by exceptional customer support, DataGroomr delivers a smarter, simpler approach to Salesforce data quality, helping teams spend less time fixing data and more time using it. Start your free trial at: http://www.datagroomr.com ## DataGroomr Pros & Cons **What users like:** - Users value the **effortless duplicate management** of DataGroomr, enabling quick cleanup of Salesforce data. (21 reviews) - Users praise DataGroomr for its **fast and easy-to-use interface** , making data management and cleanup seamless. (21 reviews) - Users rave about the **exceptional customer support** from DataGroomr, always ready to assist and troubleshoot. (17 reviews) - Users find DataGroomr's interface **intuitive** , enabling quick and easy management tasks that enhance team efficiency. (12 reviews) - Users value the **seamless Salesforce integration** of DataGroomr, enhancing data quality and simplifying contact management. (12 reviews) - Time-saving (12 reviews) - Users highlight the **time-saving efficiency** of DataGroomr, transforming hours of data cleaning into mere minutes. (11 reviews) - Users praise the **exceptional product quality** of DataGroomr, noting its effectiveness and ease in managing Salesforce data. (11 reviews) - Data Quality (10 reviews) - Features (10 reviews) **What users dislike:** - Users highlight a noticeable **learning curve** with DataGroomr, requiring time to master its features effectively. (6 reviews) - Users find the **complexity** of DataGroomr challenging, noting a significant learning curve for effective use. (4 reviews) - Users note a **difficult learning curve** with DataGroomr, requiring time to master its features and logic. (3 reviews) - Users find the **difficult setup** challenging, especially with customizations and strict merge rules, despite helpful team support. (3 reviews) - Users note a **steep learning curve** with DataGroomr, requiring time to fully understand its features and functionality. (3 reviews) - Users find some features **not intuitive** , requiring time and support to effectively learn and utilize the tool. (3 reviews) - Users note a **steep learning curve** with DataGroomr, requiring time to master the tool's features and logic. (3 reviews) - Users find the **data manipulation tools clunky** , and managing duplicate records can be challenging with DataGroomr. (2 reviews) - Limitations (2 reviews) - Limited Functionality (2 reviews) ## DataGroomr Reviews ### 1. Great Dashboard and AI Rule Generation That Speeds Up Data Cleaning **Rating:** 5.0/5.0 stars **Reviewed by:** John G. | Business Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about DataGroomr?** The dashboard is great showing all the necessary information for data cleaning. The Ui is clean and friendly and the AI rules generation helps us tremendously in filtering and focusing on the types of duplicates we would like to catch. This has helped in reeducing our time in data cleaning efforts. The installation and integration is also very seemless making the implementation very easy. **What do you dislike about DataGroomr?** The record limit is one of the constraint that is always a concern to keep to our license subscription. **What problems is DataGroomr solving and how is that benefiting you?** It is helping by giving us a cleaner data by reducing duplicates, data consistency, verification and completeness of information. ### 2. Reliable and efficient tool for Salesforce data management **Rating:** 5.0/5.0 stars **Reviewed by:** Jimmy L. | CRM Support Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** August 20, 2025 **What do you like best about DataGroomr?** I really like how simple the UI is and how easy it is to navigate. The interface is intuitive, and the matching rules save us a tremendous amount of time by catching duplicates that Salesforce’s native duplicate rules miss. This is an app our organization relies on daily and it has become vital to our Salesforce operations. Their customer support is always incredibly responsive and helpful whenever we have questions. **What do you dislike about DataGroomr?** The only downside is keeping an eye on duplicate records to stay within the record limit, otherwise an upgrade to the next subscription tier may be required. **What problems is DataGroomr solving and how is that benefiting you?** DataGroomr helps us maintain clean and reliable Salesforce data by identifying and merging duplicates that would otherwise slip through Salesforce’s native rules. This ensures our teams have accurate information to work with, improves efficiency, and prevents wasted time on duplicate records. It has become an essential part of our data quality and preparation process. ### 3. Top-Choice for Cleansing Salesforce Duplicates **Rating:** 5.0/5.0 stars **Reviewed by:** Allegra S. **Reviewed Date:** October 29, 2025 **What do you like best about DataGroomr?** I appreciate the comprehensive functionality that DataGroomr offers, which perfectly supports our needs in resolving duplicate records within Salesforce. The software enables a granular approach to selecting, purging, and merging duplicates, which was exactly what we were looking for. Additionally, I find the interface to be very user-friendly, which is a significant upgrade from other solutions we initially considered. The onboarding experience was enriched by excellent support from Alex and Steve, who were attentive and accommodated our requirements during the trial. Their flexibility and support ensured we were well-equipped to assess DataGroomr's suitability to our needs before signing the contract. The application's ability to set complex matching rules, export data to CSV, and manage Salesforce duplicate reports stands out as incredibly useful. I also find the confidence threshold and logic provided by DataGroomr highly beneficial. Overall, the experience has been seamless, allowing us to maintain a cleaner Salesforce instance effortlessly. Given these positive experiences, I rate my likelihood of recommending DataGroomr as a ten out of ten. **What do you dislike about DataGroomr?** I found creating field matching rules in DataGroomr somewhat complex and not as intuitive as it could have been. **What problems is DataGroomr solving and how is that benefiting you?** I use DataGroomr to clean up Salesforce duplicates easily, allowing granular control over selection, merging, and purging, resulting in a more organized and efficient system. ### 4. Effortless Setup with Powerful Customisation and Transparency **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Civic & Social Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2025 **What do you like best about DataGroomr?** It is a low-fuss setup, that allows full customisation but provides a lot of guardrails and defaults if we choose. It also gives great transparent updates on both Datagroomr and Salesforce, on the status of requests, and logs the different users action so we have an audit trail. **What do you dislike about DataGroomr?** We weren't able to fully utilise the trial period because the cap on merging records was the one thing we were trying to achieve at the beginning- but DataGroomr have been very helpful in making the most of the solution. **What problems is DataGroomr solving and how is that benefiting you?** Cleaning up duplicates through a structured process that allows us to adapt what aspects of the record are being considered. The intuitive review process is a million times better than human eyes scanning excel and running formulas. ### 5. Great Product **Rating:** 5.0/5.0 stars **Reviewed by:** Cosmina P. | Senior Salesforce Business Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2026 **What do you like best about DataGroomr?** DataGroomr has been an excellent deduplication solution for us. The implementation was quick and straightforward, and the tool is very easy to use on a daily basis. We’ve been using it for about two years to continuously clean account and contact duplicates, with great results. Creating our own deduplication models is simple, and the support team is extremely reactive and reliable. **What do you dislike about DataGroomr?** At the moment, there isn’t anything we particularly dislike. Our main focus so far has been on data cleaning. **What problems is DataGroomr solving and how is that benefiting you?** Deduplication ### 6. Essential Tool for Database Cleanup with Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about DataGroomr?** With 1000s of dupes in our system, DataGroomr has been essential to sorting out our database. The customer service team are fantastic and go above and beyond to help out. Would recommend to any company in need of a merging solution! **What do you dislike about DataGroomr?** The setting up can be complicated when using strict merge rules, but the team are fantastic and always on hand to help where needed. **What problems is DataGroomr solving and how is that benefiting you?** During our migration to SF we had 1000s of dupes in our system as a result of combining two previous CRMs and so this has been essential to us sorting out our database. Sorting out all these merges would have been near impossible without DataGroomr! ### 7. Helps End Users Keep Our System Clean and Secure **Rating:** 5.0/5.0 stars **Reviewed by:** Kfir K. | VP Technology, Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about DataGroomr?** We like the ability for our end users to safely keep our system clean. **What do you dislike about DataGroomr?** At this time we have no specific issues with the platform; our issues are mainly with our own data integrity. **What problems is DataGroomr solving and how is that benefiting you?** An extreme amount of Duplicates in our system. ### 8. Great tool with strong de-duping and data management features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2025 **What do you like best about DataGroomr?** Customer support at DataGroomr is great: we had a personalized onboarding experience that involved several 1:1 calls with team members who helped with custom configuration, and we've had solid support throughout our first year. The undo merge option and comprehensive logs of all transactions are helpful, and there's a ton of opportunity for really precise, custom configuration using matching models and rules. **What do you dislike about DataGroomr?** There's definitely a learning curve with all of the tools DataGroomr offers, but the platform comes with solid default settings and customer support can help with any configuration needs. **What problems is DataGroomr solving and how is that benefiting you?** De-duplicating records has become a seamless and largely automated process, especially given the guardrails that come on the platform (undo merge and browser logs). ### 9. The perfect dedupe tool **Rating:** 5.0/5.0 stars **Reviewed by:** Gab L. | RevOps Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** January 08, 2025 **What do you like best about DataGroomr?** I love DataGroomr. I spearheaded an entity resolution project at my ~1500 person org and spent a lot of time looking into deduping tools. I did calls with 5 different companies, and researched about 10. DataGroomr won out, and I'm so glad they did. The whole team has been so helpful, we cut our duplicate problem down from experiencing multiple reports of duplicate accounts every single day to maybe one or two a week. Additionally, they have amazing process automation tools which allowed us to automate things related to forecasting, other SaaS integrations, user management, and of course, continuous deduping for our company. Best of all, it's an extremely affordable, scalable solution. Also, the customer service with DataGroomr is amazing. They answer me in minutes sometimes. **What do you dislike about DataGroomr?** This isn't actually a bad thing, and I don't dislike it, but I do want to warn new users: There is a learning curve to this tool, and it's unavoidable. You will need to spend some time figuring out the logic if you want to get the most out of it. But everyone over at DataGroomr is so nice, they're all willing to help you with even the most complicated requests. I actually picked this tool over competitors because of the complexity. It meant there were more applications than just the original deduping I was planning to use it for. **What problems is DataGroomr solving and how is that benefiting you?** We had an enormous duplicate problem in our SFDC instance with about a decade of tech debt to clean up, and I was the sole administrator of this project. It seemed impossible, but with DG, I was able to get the system cleaned up within a couple months. This is a project I thought would take multiple people at least a year, so I'm very impressed. I also found out I could automate a few other things for the business. It's one of those tools that has a lot of hidden potential beyond the initial deduping scope, as long as you're willing to play with it and experiment. ### 10. DataGroomr was essential in integrating our previously siloed systems **Rating:** 5.0/5.0 stars **Reviewed by:** Sam D. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2025 **What do you like best about DataGroomr?** DataGroomr made it quick and easy to merge duplicate contacts, accounts, leads, etc. After years of siloed data in multiple systems coming together, we had loads of cleanup to do. DataGroomr made it quick and easy to identify those duplicates and merge them. Being able to filter and search based on all the variables in our instance made it pain-free to sort out multiple site installations from true duplicates. Getting everything implemented was easy. We signed up, integrated DataGroomr with SalesForce, and ran the first analysis; it was that simple. **What do you dislike about DataGroomr?** I would love the ability to merge opportunities, we struggle with our sales operations team creating opportunities because they cannot identify the correct opportunity in SalesForce. Being able to merge those so we maintain data integrity (not manually changing dates later to match up) would be outstanding. **What problems is DataGroomr solving and how is that benefiting you?** DataGroomr aided us in deduping years of duplicate content from merging multiple siloed systems without losing any data. ### 11. A solid, affordable tool with in person support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2025 **What do you like best about DataGroomr?** Human interaction. DataGroomr team has always been available to follow up with us as we were learning the tool. Their technical team has walked us through setting up things in our org and were able to help us understand what pre existed before I took over. The functionality of the tool is intuitive and many things can be setup with point and click administration. The scalability of the Product is also something that as we've used it we've seen better use cases for within our business. **What do you dislike about DataGroomr?** The matching models and criteria take some time to learn and understand. The product is intuitive when you use it all the time, but it can be challenging to pick up. I'd like to see a way to connect data sets without having to connect a whole object for cleaning. Sometimes I'd prefer to connect a subset of data instead of all the data on an Object. **What problems is DataGroomr solving and how is that benefiting you?** We're learning more about the functionality, but from what we've used so far, Trimmr and Brushr have really helped us align our data into standard formatting and handle mass merges with high confidence. ### 12. Effective, Efficient Data Quality Management for Salesforce Data **Rating:** 5.0/5.0 stars **Reviewed by:** Mark D. | CIO, Mid-Market (51-1000 emp.) **Reviewed Date:** December 24, 2024 **What do you like best about DataGroomr?** Effectiveness, Ease of Use, and Support! **What do you dislike about DataGroomr?** Not having one instance for multiple Orgs **What problems is DataGroomr solving and how is that benefiting you?** Managing duplicate records, quality of data as it relates to Address fields or emails, and standardization of data is a nightmare without Datagroomr. My client had over 700k accounts, with over 96k duplicates. Creating a formula to isolate the duplicates and have a high confidence in merging the data has significantly reduced the amount of time we're spending cleaning and merging data. Additionally, the roll back feature gives peace of mind should there be an issues with a merge. I think overall, data quality management is such a difficult topic to tackle internally due to all the variables at play with record data. The DataGroomr team has been absolutely incredible in helping us strategize best practices, actually helping us learn the product, and taking our requests in product releases or updates. ### 13. Awesome Tool - Awesome Support **Rating:** 4.5/5.0 stars **Reviewed by:** Sophie M. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2025 **What do you like best about DataGroomr?** As a Salesforce user and Data Analyst who has had experience with many different tools, ERPs and their development/support team, I can say that DataGroomr is the best of them. Their tool is extremely well thought, user-friendly, and does just what you need without the bulkiness of other major apps. Their support is not only responsive and helpful, but they are also willing to make improvements, patches and updates to their app to accommodate our needs, and in record time. Since we started with them about 9 months ago, they have already implemented several improvements to the app, one of them even before we bought the license. There are so many uses to this app that I'm still discovering everything we can do with it, I really like it!! **What do you dislike about DataGroomr?** Any issues i've encoutnered have been solved in a timely manner. **What problems is DataGroomr solving and how is that benefiting you?** I use DataGroomr to de-duplicate records in Salesforce as well as to mass clean some fields like phone number, address, etc. I've also used it once to validate email addresses on a list of contacts and it worked great! ### 14. Data Groomr - Reliable Contact Verification tool for Salesforce **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2025 **What do you like best about DataGroomr?** We’ve been using DataGroomr for over a year, and it’s been excellent for maintaining accurate data in Salesforce. Its seamless integration, mass verification capabilities, and efficient duplicate detection have greatly improved our CRM's data quality. The support team is prompt and helpful, making the experience even better. Overall, DataGroomr is a dependable solution for contact verification, and we highly recommend it! **What do you dislike about DataGroomr?** I’d really appreciate a feature where if two phone fields have the same number, only one credit is deducted. This would make the platform even more efficient and cost-effective. **What problems is DataGroomr solving and how is that benefiting you?** DataGroomr has been solving a critical challenge for us—maintaining accurate contact data in Salesforce. Its ability to identify duplicate records, wrong numbers, and inconsistent phone details saves our team significant time and effort in manual verification. The software’s mass verification feature ensures that large datasets can be cleaned quickly, improving both efficiency and data quality. ### 15. Exactly what we needed **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2025 **What do you like best about DataGroomr?** We were looking for a easy to use solution to identify duplicates that regularly occur due to various data sources we have. DataGroomr has worked perfectly for us. Support has been wonderful and always willing to go the extra step to help us find solutions to corner cases we come across. I couldn't recommend them more **What do you dislike about DataGroomr?** I have no complaints about the product at this time **What problems is DataGroomr solving and how is that benefiting you?** We have multiple automated data sources combined with manual entry which can result in duplicate Salesforce records being created, DataGroomr helps us find these even when it isn't an exact match and merge the records with limited user input on our end. There are specifica tasks we can even set to automatically run The jdata cleaning features are very helpful allowing us to automate simple tasks such as having all phone numbers formatted the same ### 16. Cleaner Data For the Win! **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer K. | Operations Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2025 **What do you like best about DataGroomr?** This has been a game changer to scrub lead lists before we put the new leads into Salesforce to reduce duplications! The DataGroomr team is easy to work with and quick to answer questions! **What do you dislike about DataGroomr?** How we needed to use it required special mapping to be set up, but the team was great about getting that taken care of! **What problems is DataGroomr solving and how is that benefiting you?** We load lead lists into our system a few times a year and were ending up with hundreds of duplicate entries. Now we use DataGroomr as a step before we load to remove any duplicates. ### 17. Catches dupes that Salesforce doesn't **Rating:** 5.0/5.0 stars **Reviewed by:** Jesse G. | Marketing Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2025 **What do you like best about DataGroomr?** Super easy to use, doesn't take hours of integration, and it catches the duplicates that Salesforce isn't showing me. I schedule weekly runs for exact match dupes and then do a quick review for anything that is left over. **What do you dislike about DataGroomr?** I have no idea what the puzzle pieces are supposed to do for your workflows. **What problems is DataGroomr solving and how is that benefiting you?** DataGroomr is helping us to remove duplicates and clean up our accounts. Leads get merged with contacts if there's a dupe, or get converted to the right account if they didn't exist as a contact before. ### 18. A Tool to Make Your Life Easier **Rating:** 5.0/5.0 stars **Reviewed by:** Veronika G. | Salesforce Administrator, Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2025 **What do you like best about DataGroomr?** DataGroomr is a game-changer for deduplicating Salesforce data. As a Salesforce Administrator, I appreciate its user-friendly interface and AI tools that make identifying and merging duplicates effortless. We're now considering rolling it out to power users due to its ease of use and ability to empower teams to maintain clean data independently. Highly recommend for improving data integrity! **What do you dislike about DataGroomr?** Can't think of any disadvantages, so far DataGroomr has been the most helpful of all data integrity tools. **What problems is DataGroomr solving and how is that benefiting you?** Data integrity Data verification ### 19. Best Deduplicate tool for complex Business Processes (Non-Profit) **Rating:** 5.0/5.0 stars **Reviewed by:** Marvin F. | Salesforce Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2025 **What do you like best about DataGroomr?** With DataGroomr you can easily import your needs for your specific business in regards to Deduplication. It is easy to handle. Customer Support is fast and helps as expacted. **What do you dislike about DataGroomr?** We are using DataGroomr for around a year now, and we can not finde any dislikes there. **What problems is DataGroomr solving and how is that benefiting you?** We have multiple scenarios of Duplicate Contact due to our Non-Profit Organization. DataGroomr is soliving our Deduplication in terms of thousend of naming conventions from our Donors. ### 20. User friendly duplicate management for Salesforce **Rating:** 4.0/5.0 stars **Reviewed by:** Adam P. | CRM Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2025 **What do you like best about DataGroomr?** The duplicate management function is smooth and easy to use. With only a little configuration, we've been able to have tech-challenged team members handle very sensitive duplicate merging. **What do you dislike about DataGroomr?** The tools for manipulating data in the CRM could use an overhaul; they feel clunkier than DemandTools. **What problems is DataGroomr solving and how is that benefiting you?** Our Salesforce CRM gets a lot of duplicates, especially ones created by integrations. DataGroomr helps us catch them and merge them quickly without losing valuable data. ### 21. DataGroomr has been a great platform and partner to get Salesforce account duplicates under control. **Rating:** 5.0/5.0 stars **Reviewed by:** Mike H. | Sr. Director, Business Applications, Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2025 **What do you like best about DataGroomr?** The user interface is simple and the deduplication results have been exactly as hoped. **What do you dislike about DataGroomr?** Have yet to encounter anything that I dislike. **What problems is DataGroomr solving and how is that benefiting you?** Due to some unique circumstances involving a merger and conversions from multiple source systems, duplicate accounts have been a significant challenge since our initial Salesforce implementation. The DataGroomr team has been an exceptional platform and partner, and is always a pleasure to deal with. ### 22. Great Product **Rating:** 4.5/5.0 stars **Reviewed by:** Blake B. | Client Services, Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2025 **What do you like best about DataGroomr?** DataGroomr is a phenomenal product. I primarily use this tool for doing mass updates in CRM. Building rules is pretty straightforward. I would recommend this product to those that need a data management tool. **What do you dislike about DataGroomr?** The only thing that I dislike is the tool can rarely miss an update even if the rule is valid. **What problems is DataGroomr solving and how is that benefiting you?** I primarily use this tool for doing mass updates in CRM. ### 23. DataGroomr 2024 review **Rating:** 4.5/5.0 stars **Reviewed by:** Sophie-Kristin S. | Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2025 **What do you like best about DataGroomr?** The ability to clean and deduplicate my Salesforce data in minutes instead of hours is a game-changer. DataGroomr has saved me so much time and hassle! **What do you dislike about DataGroomr?** While the platform is powerful, it took me a little while to fully understand all its features. A more detailed onboarding or tutorial could help new users get started faster. **What problems is DataGroomr solving and how is that benefiting you?** Cleaning up dupes and importing lists. ### 24. Innovative and Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Nikko J. | Technology Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2025 **What do you like best about DataGroomr?** DataGroomr was actually recommended to us by our programmers that helps us build our Salesforce environment. We upload a lot of data and mostly we get a bunch of duplicates in which DataGroomr helps a lot when we import data. The UI of it is very straighforward along with their support team **What do you dislike about DataGroomr?** Just like most startups, they are still a small company. It is not the worst thing but having to have more customer support would be helpful **What problems is DataGroomr solving and how is that benefiting you?** Removing duplicate data before importing and also able to select which field that can be submitted ### 25. Great tool for deduping and handling large prospecting lists! **Rating:** 4.5/5.0 stars **Reviewed by:** Omri T. | Sales Operations Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2025 **What do you like best about DataGroomr?** fast and easy to use interface! makes sure all of our data is high quality and rid of any duplication. **What do you dislike about DataGroomr?** N/A. Nothing to dislike -- i enjoy clean and consistent data! **What problems is DataGroomr solving and how is that benefiting you?** Allows Rev Ops to handle large prospecting lists efficiently to ensure no duplicates enter the system and that all of the data follows a common structure. ### 26. I just became 100% more efficient with the use of DataGroomr **Rating:** 5.0/5.0 stars **Reviewed by:** Maria R. | Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2025 **What do you like best about DataGroomr?** DataGroomr has helped me quickly identify and anlyze duplicates in my company's Salesforce instance. We are also using it to verify phone numbers. No more manual checking! **What do you dislike about DataGroomr?** I am still trying to figure out how to set up for our highly customized Salesforce instance, but getting there. **What problems is DataGroomr solving and how is that benefiting you?** Cutting down on manual tasks related to de-duping and validation. ### 27. You only get accurate reports from clean data **Rating:** 5.0/5.0 stars **Reviewed by:** Ralph P. | Senior Director of IT, Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2025 **What do you like best about DataGroomr?** The product is easy to use. You can make the filters as simple or complex. It gives the ability to clean your data in steps. **What do you dislike about DataGroomr?** This is not a dislike about the product, but we had to purchase a higher level than we originally planned. That is because our data contained so many duplicate records. **What problems is DataGroomr solving and how is that benefiting you?** When we implemented Salesforce, we did not implement the necessary guardrails to ensure that we were not adding duplicate records. As we continued to grow, we had a large number of duplicate contacts, abandoned sales quotes, etc. ### 28. Game-Changer for Salesforce Data Quality! **Rating:** 5.0/5.0 stars **Reviewed by:** 💾 Ashish S. | Senior Revenue Operations (Sales, Customer Success, Marketing), Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2024 **What do you like best about DataGroomr?** Datagroomr made cleaning up our Salesforce data so easy! The out-of-the-box setup got us running quickly and made integration with Salesforce easy. It catches duplicates, automates cleanup daily to where I do not have to login daily, and standardizes everything effortlessly. Our data’s never been this clean. The smart merge rules and intuitive duplicate detection keep our database clean and efficient. Highly recommend! **What do you dislike about DataGroomr?** Probably the best dedupe tool i've used, I cannot complain. **What problems is DataGroomr solving and how is that benefiting you?** data duplications in salesforce and bulk converting leads into Contacts ### 29. Easy to setup and use! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2025 **What do you like best about DataGroomr?** It makes it really easy to clean our data at scale, the built-in options for this are limited for salesforce, so it's great to have a tool that takes care of everything that we've been wanting. **What do you dislike about DataGroomr?** Sometimes it feels like there are too many options and too many settings for the platform. I would like some more simplicity. **What problems is DataGroomr solving and how is that benefiting you?** DataGroomr helps us improve the quality of our data at scale and that is helping with accuracy and drop rate for our sales team. ### 30. Best Dedupe Tool for avoiding manual duplicate records **Rating:** 5.0/5.0 stars **Reviewed by:** Rishi K. | Salesforce Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2024 **What do you like best about DataGroomr?** Datagrommer simplifies the process of decoding standard and custom objects, empowering machine learning AI to define test cases for identifying duplicate records. This tool has greatly improved the quality of our CRM database by eliminating duplicate entries and ensuring the accuracy and reliability of customer data. Designed with user-friendliness in mind, the deduplication tool offers clear, intuitive options for defining matching criteria, making it accessible even to non-technical users. **What do you dislike about DataGroomr?** Not figured out any dislike about DataGroomer so far. **What problems is DataGroomr solving and how is that benefiting you?** It hepls to clean the data quality of our CRM system. ### 31. Excellent product at a reasonable price **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2025 **What do you like best about DataGroomr?** The tool is very powerful and has a range of complexity. You can use pre-built pieces to get started cleaning your data quickly, but there are also advanced tools for complex queries. The onboarding was quick and the customer service has been very good. **What do you dislike about DataGroomr?** Some of the more advanced features of the tool are not as intuitive and we didn't find a lot of documentation about them. However, we were able to work with an implementation specialist who got us going. **What problems is DataGroomr solving and how is that benefiting you?** We needed a tool to manage duplicate records in Salesforce. It was quick to set up and is keeping our database clean. ### 32. Brilliant tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Stefan S. | Salesforce Product Owner, Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2025 **What do you like best about DataGroomr?** DataGroomr is a brilliant tool which finally helped us to get rid of duplicates which a very complex concept of not that many different customers but those who are there have multiple branches and stores which needs to be an own account but are not a duplicate even those the Account name is matching Brilliant support team which is super fast **What do you dislike about DataGroomr?** Nothing to mention All fine Fair pricing **What problems is DataGroomr solving and how is that benefiting you?** Duplicate check ### 33. Intuitive Interface & Great Customer Service! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2025 **What do you like best about DataGroomr?** The best customer service. Always willing to meet and troubleshoot issues. Intuitive interface For our needs we mostly need to review each instance but it is easy and quick to do. Great price. **What do you dislike about DataGroomr?** Takes a little time to get the algorithms right - but this might be more of a user issue **What problems is DataGroomr solving and how is that benefiting you?** Merging duplicate contact and account records quickly. ### 34. Good deduping app **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2025 **What do you like best about DataGroomr?** DataGroomr has a fun, user friendly UI allowing us to create fairly complex rules for our data deduping. It can also traverse across object relationships which is something other deduping tools cannot do. The customer support has been great too. **What do you dislike about DataGroomr?** Initially there were some errors in merging/deduping but they have been promptly resolved by DataGroomr. **What problems is DataGroomr solving and how is that benefiting you?** Dirty, duplicative data in Salesforce ### 35. Automate your merge cleanup process **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2025 **What do you like best about DataGroomr?** The program, once configured is easy to use as it runs itself. Customer support is great and onboarding with guidance is a plus. Integration was a breeze. **What do you dislike about DataGroomr?** The implementation process can take some time as you train the AI engine to look for records to merge. **What problems is DataGroomr solving and how is that benefiting you?** Helps reduce the number of duplicates that we have within Salesforce. - [View DataGroomr pricing details and edition comparison](https://www.g2.com/products/datagroomr/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-26+18%3A25%3A56+-0500&secure%5Bsession_id%5D=a046f762-22f7-4133-9477-cabf77fcc8ef&secure%5Btoken%5D=9202f23a7e99f399b6f5f907adf1700e16381a55e4a69480feb66504178b509d&format=llm_user) ## DataGroomr Integrations - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [Dropcontact](https://www.g2.com/products/dropcontact/reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) - [SigParser](https://www.g2.com/products/sigparser/reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) ## DataGroomr Features **Data Source Access** - Breadth of Data Sources - Ease of Data Connectivity - API Connectivity **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Data Interaction** - Profiling and Classification - Metadata Management - Data Modeling - Data Joining - Data Blending - Data Quality and Cleansing - Data Sharing - Data Governance **Data Exporting** - Breadth of Integrations - Ease of Integrations - Data Workflows **Functionality** - Identification - Correction - Normalization - Preventative Cleaning - Data Matching **Generative AI** - AI Text Generation **Management** - Reporting - Automation - Quality Audits - Dashboard - Governance **Generative AI** - AI Text Generation - AI Text Summarization ## Top DataGroomr Alternatives - [DemandTools](https://www.g2.com/products/demandtools/reviews) - 4.6/5.0 (275 reviews) - [Alteryx](https://www.g2.com/products/alteryx/reviews) - 4.6/5.0 (821 reviews) - [Planhat](https://www.g2.com/products/planhat/reviews) - 4.5/5.0 (923 reviews)