DataGroomr Reviews & Product Details

DataGroomr is a modern, AI-powered platform purpose-built to ensure exceptional data quality in Salesforce. For organizations that rely on Salesforce to drive sales, marketing, customer support, operations, and finance, clean and reliable data is not optional - it is foundational. Yet traditional data cleansing tools are often complex, brittle, and time-consuming to configure. DataGroomr changes that paradigm. Duplicate records are one of the most common and damaging data quality issues in Salesforce. They distort reporting, frustrate users, degrade customer experiences, and undermine downstream systems. DataGroomr addresses this challenge with advanced artificial intelligence that accurately identifies duplicates across Accounts, Contacts, Leads, and other objects - without requiring filters, rules, or manual tuning. Using state-of-the-art AI matching techniques, DataGroomr detects more duplicates with greater precision than traditional rule-based approaches. The platform requires no upfront configuration and continuously improves over time by learning from your data patterns and user decisions. This adaptive intelligence ensures long-term accuracy as your Salesforce org evolves. Beyond detection, DataGroomr provides powerful, flexible tools to safely merge records at scale. Teams can merge multiple records at once while maintaining full control over how fields are handled, ensuring data integrity and compliance with internal processes. DataGroomr also helps prevent data issues before they happen by deduplicating import files prior to loading them into Salesforce. Data quality goes beyond duplicates alone. DataGroomr offers built-in verification for global email, address, and phone data, helping organizations maintain trusted, enriched records across regions and use cases. A single, intuitive interface provides clear insights into data health, trends, and improvement over time—making data quality visible and actionable. Designed for ease of use, DataGroomr fits seamlessly into Salesforce workflows and is trusted by teams of all sizes. Backed by a responsive and knowledgeable support team, customers can confidently scale their data quality initiatives without added complexity. Discover why DataGroomr consistently earns 5-star reviews on the Salesforce AppExchange - and experience a smarter, simpler approach to Salesforce data quality. Start your free trial at: http://www.datagroomr.com

Product Website

Seller

DataGroomr

Discussions

DataGroomr Community

Languages Supported

English

Overview by

Ben Novoselsky

Pricing

Pricing provided by DataGroomr.

Micro

$199.00

Per Year

Standard

Starting at $1,495.00

Per Year

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DataGroomr Integrations

(2)

Integration information sourced from real user reviews.

DataGroomr Media

DataGroomr Demo - DataGroomr's Unified Dashboard

DataGroomr displays data hygiene information in simple charts consolidated in a customizable dashboard. By default, DataGroomr displays your duplicate summary and history widgets, which can be resized, moved and configured to display different time frames and different datasets.

DataGroomr Demo - DataGroomr Deduplication

DataGroomr's Trimmr module leverages machine learning to find duplicates in Salesforce. There is no setup or configuration required. Use Trimmr to merge your duplicates using a modern side-by-side compare or en-masse.

DataGroomr Schedulr model allows you to automate merges, reports and much more.

If you want even more control over duplicates, you can leverage the power of DataGroomr's Machine Learning Engine designed specifically for your data. Create a model using only the fields you want and then train exclusively on your data.

Use Merge rules to customize the entire merging process. Define how the master record is selected and which data is saved.

DataGroomr Demo - Deduplicate Import Files

Use the included DataGroomr's Importr module to deduplicate, merge and append records while importing to Salesforce.

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John G.

Business Analyst

Mid-Market (51-1000 emp.)

1/27/2026

"Great Dashboard and AI Rule Generation That Speeds Up Data Cleaning"

5/5

What do you like best about DataGroomr?

The dashboard is great showing all the necessary information for data cleaning. The Ui is clean and friendly and the AI rules generation helps us tremendously in filtering and focusing on the types of duplicates we would like to catch. This has helped in reeducing our time in data cleaning efforts.

The installation and integration is also very seemless making the implementation very easy. Review collected by and hosted on G2.com.

What do you dislike about DataGroomr?

The record limit is one of the constraint that is always a concern to keep to our license subscription. Review collected by and hosted on G2.com.

Jimmy L.

CRM Support Specialist

Enterprise (> 1000 emp.)

8/20/2025

"Reliable and efficient tool for Salesforce data management"

5/5

What do you like best about DataGroomr?

I really like how simple the UI is and how easy it is to navigate. The interface is intuitive, and the matching rules save us a tremendous amount of time by catching duplicates that Salesforce’s native duplicate rules miss. This is an app our organization relies on daily and it has become vital to our Salesforce operations. Their customer support is always incredibly responsive and helpful whenever we have questions. Review collected by and hosted on G2.com.

What do you dislike about DataGroomr?

The only downside is keeping an eye on duplicate records to stay within the record limit, otherwise an upgrade to the next subscription tier may be required. Review collected by and hosted on G2.com.

What problems is DataGroomr solving and how is that benefiting you?

DataGroomr helps us maintain clean and reliable Salesforce data by identifying and merging duplicates that would otherwise slip through Salesforce’s native rules. This ensures our teams have accurate information to work with, improves efficiency, and prevents wasted time on duplicate records. It has become an essential part of our data quality and preparation process. Review collected by and hosted on G2.com.

Allegra S.

10/29/2025

"Top-Choice for Cleansing Salesforce Duplicates"

5/5

What do you like best about DataGroomr?

I appreciate the comprehensive functionality that DataGroomr offers, which perfectly supports our needs in resolving duplicate records within Salesforce. The software enables a granular approach to selecting, purging, and merging duplicates, which was exactly what we were looking for. Additionally, I find the interface to be very user-friendly, which is a significant upgrade from other solutions we initially considered. The onboarding experience was enriched by excellent support from Alex and Steve, who were attentive and accommodated our requirements during the trial. Their flexibility and support ensured we were well-equipped to assess DataGroomr's suitability to our needs before signing the contract. The application's ability to set complex matching rules, export data to CSV, and manage Salesforce duplicate reports stands out as incredibly useful. I also find the confidence threshold and logic provided by DataGroomr highly beneficial. Overall, the experience has been seamless, allowing us to maintain a cleaner Salesforce instance effortlessly. Given these positive experiences, I rate my likelihood of recommending DataGroomr as a ten out of ten. Review collected by and hosted on G2.com.

What do you dislike about DataGroomr?

I found creating field matching rules in DataGroomr somewhat complex and not as intuitive as it could have been. Review collected by and hosted on G2.com.

Verified User in Civic & Social Organization

Small-Business (50 or fewer emp.)

12/7/2025

"Effortless Setup with Powerful Customisation and Transparency"

5/5

What do you like best about DataGroomr?

It is a low-fuss setup, that allows full customisation but provides a lot of guardrails and defaults if we choose. It also gives great transparent updates on both Datagroomr and Salesforce, on the status of requests, and logs the different users action so we have an audit trail. Review collected by and hosted on G2.com.

What do you dislike about DataGroomr?

We weren't able to fully utilise the trial period because the cap on merging records was the one thing we were trying to achieve at the beginning- but DataGroomr have been very helpful in making the most of the solution. Review collected by and hosted on G2.com.

Verified User in Staffing and Recruiting

Mid-Market (51-1000 emp.)

12/17/2025

"Essential Tool for Database Cleanup with Outstanding Support"

5/5

What do you like best about DataGroomr?

With 1000s of dupes in our system, DataGroomr has been essential to sorting out our database. The customer service team are fantastic and go above and beyond to help out. Would recommend to any company in need of a merging solution! Review collected by and hosted on G2.com.

What do you dislike about DataGroomr?

The setting up can be complicated when using strict merge rules, but the team are fantastic and always on hand to help where needed. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management

Small-Business (50 or fewer emp.)

9/3/2025

"Great tool with strong de-duping and data management features"

4.5/5

What do you like best about DataGroomr?

Customer support at DataGroomr is great: we had a personalized onboarding experience that involved several 1:1 calls with team members who helped with custom configuration, and we've had solid support throughout our first year. The undo merge option and comprehensive logs of all transactions are helpful, and there's a ton of opportunity for really precise, custom configuration using matching models and rules. Review collected by and hosted on G2.com.

What do you dislike about DataGroomr?

There's definitely a learning curve with all of the tools DataGroomr offers, but the platform comes with solid default settings and customer support can help with any configuration needs. Review collected by and hosted on G2.com.

Gab L.

RevOps Analyst

Enterprise (> 1000 emp.)

1/8/2025

"The perfect dedupe tool"

5/5

What do you like best about DataGroomr?

I love DataGroomr.

I spearheaded an entity resolution project at my ~1500 person org and spent a lot of time looking into deduping tools. I did calls with 5 different companies, and researched about 10. DataGroomr won out, and I'm so glad they did. The whole team has been so helpful, we cut our duplicate problem down from experiencing multiple reports of duplicate accounts every single day to maybe one or two a week.

Additionally, they have amazing process automation tools which allowed us to automate things related to forecasting, other SaaS integrations, user management, and of course, continuous deduping for our company.

Best of all, it's an extremely affordable, scalable solution.

Also, the customer service with DataGroomr is amazing. They answer me in minutes sometimes. Review collected by and hosted on G2.com.

What do you dislike about DataGroomr?

This isn't actually a bad thing, and I don't dislike it, but I do want to warn new users: There is a learning curve to this tool, and it's unavoidable.

You will need to spend some time figuring out the logic if you want to get the most out of it. But everyone over at DataGroomr is so nice, they're all willing to help you with even the most complicated requests. I actually picked this tool over competitors because of the complexity. It meant there were more applications than just the original deduping I was planning to use it for. Review collected by and hosted on G2.com.

What problems is DataGroomr solving and how is that benefiting you?

We had an enormous duplicate problem in our SFDC instance with about a decade of tech debt to clean up, and I was the sole administrator of this project. It seemed impossible, but with DG, I was able to get the system cleaned up within a couple months. This is a project I thought would take multiple people at least a year, so I'm very impressed.

I also found out I could automate a few other things for the business. It's one of those tools that has a lot of hidden potential beyond the initial deduping scope, as long as you're willing to play with it and experiment. Review collected by and hosted on G2.com.

Sam D.

Marketing Director

Mid-Market (51-1000 emp.)

1/8/2025

"DataGroomr was essential in integrating our previously siloed systems"

5/5

What do you like best about DataGroomr?

DataGroomr made it quick and easy to merge duplicate contacts, accounts, leads, etc. After years of siloed data in multiple systems coming together, we had loads of cleanup to do. DataGroomr made it quick and easy to identify those duplicates and merge them. Being able to filter and search based on all the variables in our instance made it pain-free to sort out multiple site installations from true duplicates. Getting everything implemented was easy. We signed up, integrated DataGroomr with SalesForce, and ran the first analysis; it was that simple. Review collected by and hosted on G2.com.

What do you dislike about DataGroomr?

I would love the ability to merge opportunities, we struggle with our sales operations team creating opportunities because they cannot identify the correct opportunity in SalesForce. Being able to merge those so we maintain data integrity (not manually changing dates later to match up) would be outstanding. Review collected by and hosted on G2.com.

Verified User in Manufacturing

Mid-Market (51-1000 emp.)

2/27/2025

"A solid, affordable tool with in person support"

4.5/5

What do you like best about DataGroomr?

Human interaction. DataGroomr team has always been available to follow up with us as we were learning the tool. Their technical team has walked us through setting up things in our org and were able to help us understand what pre existed before I took over. The functionality of the tool is intuitive and many things can be setup with point and click administration. The scalability of the Product is also something that as we've used it we've seen better use cases for within our business. Review collected by and hosted on G2.com.

What do you dislike about DataGroomr?

The matching models and criteria take some time to learn and understand. The product is intuitive when you use it all the time, but it can be challenging to pick up. I'd like to see a way to connect data sets without having to connect a whole object for cleaning. Sometimes I'd prefer to connect a subset of data instead of all the data on an Object. Review collected by and hosted on G2.com.

Mark D.

CIO

Mid-Market (51-1000 emp.)

12/24/2024

"Effective, Efficient Data Quality Management for Salesforce Data"

5/5

What do you like best about DataGroomr?

Effectiveness, Ease of Use, and Support! Review collected by and hosted on G2.com.

What do you dislike about DataGroomr?

Not having one instance for multiple Orgs Review collected by and hosted on G2.com.

What problems is DataGroomr solving and how is that benefiting you?

Managing duplicate records, quality of data as it relates to Address fields or emails, and standardization of data is a nightmare without Datagroomr. My client had over 700k accounts, with over 96k duplicates. Creating a formula to isolate the duplicates and have a high confidence in merging the data has significantly reduced the amount of time we're spending cleaning and merging data. Additionally, the roll back feature gives peace of mind should there be an issues with a merge. I think overall, data quality management is such a difficult topic to tackle internally due to all the variables at play with record data. The DataGroomr team has been absolutely incredible in helping us strategize best practices, actually helping us learn the product, and taking our requests in product releases or updates. Review collected by and hosted on G2.com.