# Best A/B Testing Tools - Page 2 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* VWO Testing is the top-ranked A/B testing software in 2026, rated 4.4 out of 5 on G2 based on 900+ verified reviews. For teams prioritizing progressive feature releases without code redeployment, LaunchDarkly and Bloomreach both lead at 4.6 stars, while Webflow edges ahead at 4.8 stars for designer-led testing workflows. 1. VWO Testing — 4.4/5 (900+ reviews): Visual website testing and conversion validation 2. AB Tasty — 4.4/5 (400+ reviews): No-code web experiments with targeting control 3. LaunchDarkly — 4.5/5 (700+ reviews): Progressive feature release control 4. Bloomreach — 4.6/5 (700+ reviews): Personalized commerce testing and journey optimization 5. Webflow — 4.4/5 (900+ reviews): Designer-led website changes for testing readiness *Updated June 2026. Based on 2026 G2 verified review data across 5 products.* A/B testing tools, also known as split-testing software, help businesses test different variations of their website or digital experiences to identify the best-performing version based on their business goals. Each variation can test a different idea or goal by modifying website elements such as headlines, images, layouts, landing pages, colors, text, calls to action, and displayed or hidden content. Organizations use A/B testing tools to improve website performance, increase conversion rates, and understand how website changes impact user engagement and conversion. Marketers use A/B testing tools with [personalization software](https://www.g2.com/categories/personalization) to personalize web experiences based on segmentation data, such as visitor demographics or traffic source. These platforms often integrate with [digital analytics software](https://www.g2.com/categories/digital-analytics) to track engagement, as well as [heatmap tools](https://www.g2.com/categories/heatmap-tools) and [session replay software](https://www.g2.com/categories/session-replay) to understand where users click and which website elements they interact with most. Development and product teams can also use A/B testing tools with [feature management software](https://www.g2.com/categories/feature-management) to selectively roll out website changes or features to specific user groups and track performance and other engagement metrics. To qualify for inclusion in the A/B Testing category, a product must: - Conduct split-traffic experiments on websites with defined, trackable goals to determine the best-performing variation - Deploy multiple versions of website content or webpage elements in real time - Perform split-URL experiments - Adjust and manage traffic volume to experiment with variations - Provide tools for both technical and non-technical users to perform website experiments ## Top A/B Testing Tools at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) | 4.4/5.0 (915 reviews) | Visual website testing and conversion validation | "[Amazing No-Code Visual Editor That Makes Test Variations Fast](https://www.g2.com/survey_responses/vwo-testing-review-12795530)" | | 2 | [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) | 4.4/5.0 (405 reviews) | No-code web experiments with targeting control | "[AB Tasty’s All-in-One Platform for Testing, Personalization, and Experimentation](https://www.g2.com/survey_responses/ab-tasty-review-12668027)" | | 3 | [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) | 4.5/5.0 (765 reviews) | Progressive feature release control | "[Fantastic SDK Integrations and a Unified Workflow for Safe Deployments & Experimentation](https://www.g2.com/survey_responses/launchdarkly-review-13086481)" | | 4 | [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) | 4.6/5.0 (766 reviews) | Personalized commerce testing and journey optimization | "[Bloomreach Makes Personalisation Easy with Powerful Segmentation and Automation](https://www.g2.com/survey_responses/bloomreach-review-13078543)" | | 5 | [Omniconvert](https://www.g2.com/products/omniconvert/reviews) | 4.6/5.0 (183 reviews) | Fast onsite copy and variant tests | "[CRO Platform with Fast A/B Testing and Personalization](https://www.g2.com/survey_responses/omniconvert-review-12923579)" | | 6 | [Webflow](https://www.g2.com/products/webflow/reviews) | 4.4/5.0 (980 reviews) | Designer-led website changes for testing readiness | "[Best webdesign building platform](https://www.g2.com/survey_responses/webflow-review-7038852)" | | 7 | [PostHog](https://www.g2.com/products/posthog/reviews) | 4.5/5.0 (1,044 reviews) | Product analytics with built-in experiments | "[PostHog Gives a Complete, Connected View of the Customer Journey](https://www.g2.com/survey_responses/posthog-review-12905573)" | | 8 | [EngageBay](https://www.g2.com/products/engagebay/reviews) | 4.6/5.0 (677 reviews) | CRM-led email campaign testing | "[EngageBay Keeps Customer Info Organized and Saves Me Time Daily](https://www.g2.com/survey_responses/engagebay-review-13093549)" | | 9 | [MoEngage](https://www.g2.com/products/moengage/reviews) | 4.5/5.0 (509 reviews) | Lifecycle campaign testing and segmentation | "[MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys](https://www.g2.com/survey_responses/moengage-review-12502802)" | | 10 | [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) | 4.0/5.0 (4,385 reviews) | — | "[Powerful, Data-Driven Marketing Automation for Enterprise Teams](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861)" | --- ## What Are the Most Common Questions About A/B Testing Tools? *AI-generated · Last updated: May 26, 2026* ### What top A/B Testing tools for SaaS companies measuring feature impact on user retention and upsell? Based on G2 reviews, buyers evaluating A/B Testing Tools for SaaS use cases often focus on platforms that help teams validate feature changes, monitor behavior, and connect experiments to product decisions. According to verified users, Statsig stands out for feature flags, controlled rollouts, and impact measurement, while reviewers say PostHog is valuable for combining analytics, session replay, experiments, and feature flags in one workflow. G2 reviewers mention VWO Testing for straightforward test setup, visual editing, and conversion-focused experimentation, especially when teams want to reduce guesswork and iterate faster. Across these products, users consistently highlight faster learning cycles, data-backed release decisions, and less reliance on intuition when testing product changes. **Here are some of the top-rated products on G2:** - [Statsig](https://www.g2.com/products/statsig/reviews/statsig-review-11460134) – used for feature flags, product experiments, and impact measurement with fast analysis workflows - [PostHog](https://www.g2.com/products/posthog/reviews/posthog-review-12624413) – suited for teams wanting analytics, session recordings, feature flags, and experiments in one platform - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews/vwo-testing-review-11531965) – helpful for running landing page, cart, and feature experiments with strong support and reporting ### Which A/B Testing platforms let non-technical PMs set up and launch variants in under an hour? Based on G2 reviews, [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews/vwo-testing-review-11537425) is the strongest fit for non-technical PMs who want to launch variants quickly. According to verified users, its visual editor, intuitive interface, and low developer dependence make it easier to create and analyze tests without heavy engineering support. G2 reviewers mention that teams can set up A/B, multivariate, and split tests with limited developer involvement, and several users specifically call out straightforward onboarding and responsive support. Reviews also note that simple UI changes, landing page tests, and hypothesis validation can be done quickly, while more advanced scenarios may still require some learning. For buyer research, that makes it a practical option for PM-led experimentation. ### What A/B Testing solutions with audit trails and rollback capabilities for safely reverting problematic experiments? Based on G2 reviews, buyers looking for safer experiment control often prioritize platforms with fast rollback, feature control, and visibility into flag changes. According to verified users, LaunchDarkly is repeatedly praised for letting teams decouple deployment from release, roll back problematic features instantly, and manage targeted releases without redeploying. G2 reviewers mention that audit logging, flag tracking, and kill-switch capabilities help reduce deployment risk and simplify recovery when experiments or releases misbehave. While many reviews frame LaunchDarkly as feature management first, users also describe using it for A/B testing and controlled experimentation. For teams worried about bad variants affecting production, reviewers consistently point to fast reversibility and granular release control as key strengths. ### What A/B Testing tools supporting multivariate tests, segmentation, and audience targeting without complex configuration? Based on G2 reviews, several A/B Testing Tools are praised for balancing targeting depth with practical usability. According to verified users, VWO Testing supports multivariate testing, segmentation, split URL tests, and audience targeting with a visual editor that reduces developer reliance. G2 reviewers also describe AB Tasty as an all-in-one platform for experimentation, personalization, and segmentation, especially useful for marketing teams and non-technical users. Statsig is mentioned for scalable experimentation and feature targeting, though some users note a steeper learning curve for advanced workflows. Across reviews, buyers most often value intuitive setup, flexible audience rules, and the ability to personalize experiments without overly complex configuration or heavy engineering effort. ### What best A/B Testing tools for product teams running experiments without needing data science or analytics expertise? Based on G2 reviews, product teams without deep analytics expertise tend to prefer platforms that simplify setup, reporting, and interpretation. According to verified users, VWO Testing is frequently described as intuitive, with a visual editor and clear reporting that help teams test ideas without heavy technical support. G2 reviewers also mention Statsig for making experimentation easier to run at scale, though some note that statistical concepts can still require orientation. PostHog is valued for combining analytics, session replay, and experiments in one place, helping teams avoid juggling multiple tools. Reviewers consistently say the strongest options reduce guesswork, make metrics easier to understand, and let non-specialists launch and learn from experiments faster. **Here are some of the top-rated products on G2:** - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews/vwo-testing-review-11577789) – good for teams that want no-code test creation and clear reports without heavy analytics expertise - [Statsig](https://www.g2.com/products/statsig/reviews/statsig-review-12030406) – useful for product teams that need simple dashboards and safer experiment rollouts - [PostHog](https://www.g2.com/products/posthog/reviews/posthog-review-11752532) – fits teams that want experiments, analytics, and session replay in one accessible workflow ### Which A/B Testing platforms prevent bugs that could ship bad variants or break existing user flows? Based on G2 reviews, [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews/launchdarkly-review-12864876) is the clearest match for teams focused on preventing bad variants from reaching users. According to verified users, it supports gradual rollouts, targeting rules, and instant rollbacks, which helps teams test safely in production and quickly disable problematic changes without redeploying code. G2 reviewers mention kill switches, segment-based releases, and controlled feature exposure as major benefits for reducing deployment risk. Reviews also describe stronger release confidence, fewer all-or-nothing launches, and better collaboration between engineering and product teams. For buyers prioritizing safety and rollback over traditional visual experimentation, LaunchDarkly is consistently positioned as a reliable control layer for safer experimentation workflows. ### What most trusted A/B Testing platforms by growth teams based on user reviews? Based on G2 reviews, trust is usually tied to ease of use, dependable support, reliable data, and low-friction experimentation. According to verified users, VWO Testing is widely trusted for intuitive setup, responsive support, and helping teams make data-backed website decisions. Statsig is frequently praised for rigorous experimentation, reliable metrics, and strong support for feature rollouts and product testing. AB Tasty earns trust from teams that want an all-in-one platform for personalization, segmentation, and experimentation, with several reviews emphasizing helpful support and usability. G2 reviewers also describe LaunchDarkly as dependable for controlled releases and safer experimentation. Across these platforms, users most consistently trust tools that combine clear workflows, stable performance, and responsive vendor support. **Here are some of the top-rated products on G2:** - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews/vwo-testing-review-8844002) – trusted for intuitive experimentation, onboarding support, and validating UX improvements before launch - [Statsig](https://www.g2.com/products/statsig/reviews/statsig-review-11957257) – trusted for automated analysis, experimentation rigor, and responsive support for product teams - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews/ab-tasty-review-11856369) – trusted for easy setup, straightforward reporting, and strong support during experimentation programs ### What A/B Testing platforms with clear statistical reporting and automatic stopping rules to avoid false positives? Based on G2 reviews, buyers looking for stronger statistical confidence often gravitate toward platforms that surface experiment health clearly and reduce manual interpretation. According to verified users, Statsig is repeatedly praised for clear results visualization, statistical depth, diagnostics, and support for sequential testing that helps teams make decisions without waiting for rigid sample windows. G2 reviewers mention that its dashboards help stakeholders understand experiment outcomes faster, and several users value its rigor around experiment analysis and confidence signals. VWO Testing is also noted for clear reports and easy-to-understand results, though reviews more often emphasize usability than advanced statistical controls. Overall, Statsig is the product reviewers most strongly associate with transparent experiment analysis and disciplined decision-making. ### What highest rated A/B Testing tool for product managers needing reliable, fast experiment validation before shipping? Based on G2 reviews, [Statsig](https://www.g2.com/products/statsig/reviews/statsig-review-12022356) is a strong fit for product managers who need reliable and fast experiment validation before shipping changes. According to verified users, it supports rapid experiment setup, feature rollouts, and impact measurement with reliable metrics and clear dashboards. G2 reviewers mention that Statsig helps teams ship features safely, validate changes with data, and move from launch to decision faster. Reviews also highlight real-time diagnostics, strong support for feature gates, and workflows that reduce operational complexity compared with internal tooling. For product managers balancing release speed with decision confidence, users consistently describe Statsig as a practical platform for fast validation and safer rollouts. ### Which A/B Testing solutions integrate seamlessly with Google Analytics, Mixpanel, and product analytics platforms? Based on G2 reviews, the most commonly mentioned integrations in this category involve analytics and product measurement tools. According to verified users, VWO Testing integrates with GA4, GA, GTM, Mixpanel, and CMS tools, making it useful for teams that want experimentation tied closely to existing analytics workflows. G2 reviewers also mention AB Tasty integrations with marketing and analytics tools, including Mixpanel and Heap Analytics, while users of VWO specifically call out smooth analytics integrations for reporting and segmentation. Statsig is often described as fitting well into existing pipelines and data workflows, though reviews more often emphasize experimentation and analytics together than specific third-party app mentions. Overall, VWO appears most consistently connected to Google Analytics and product analytics integrations in recent reviews. ## G2 Grid® for A/B Testing Tools ![G2 Grid® for A/B Testing Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/a-b-testing-tools/grids.png?focus%5B%5D=4306&focus%5B%5D=4730&focus%5B%5D=15273&focus%5B%5D=19103&focus%5B%5D=3442&focus%5B%5D=16536&focus%5B%5D=145164&focus%5B%5D=68577) Highlighted products: VWO Testing, AB Tasty, LaunchDarkly, Bloomreach, Omniconvert, Webflow, PostHog, and EngageBay. Underlying data: [Grid® JSON](https://www.g2.com/categories/a-b-testing-tools/grids.json?focus%5B%5D=wingify-vwo-testing&focus%5B%5D=ab-tasty&focus%5B%5D=launchdarkly&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=omniconvert&focus%5B%5D=webflow&focus%5B%5D=posthog&focus%5B%5D=engagebay) ## How Many A/B Testing Tools Products Does G2 Track? **Total Products under this Category:** 123 ### Category Stats (Jul 2026) - **Average Rating**: 4.49/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Harness Platform (+0.22%) - Among all products in this category, Harness Platform recorded the largest rating increase compared to last month *Last updated: July 14, 2026* ## How Does G2 Rank A/B Testing Tools Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 18,400+ Authentic Reviews - 123+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which A/B Testing Tools Is Best for Your Use Case? - **Leader:** [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) - **Highest Performer:** [EngageBay](https://www.g2.com/products/engagebay/reviews) - **Easiest to Use:** [EngageBay](https://www.g2.com/products/engagebay/reviews) - **Top Trending:** [PostHog](https://www.g2.com/products/posthog/reviews) - **Best Free Software:** [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) --- **Sponsored** ### Signitic Signitic is an all-in-one tool that allows you to create, customize, and manage an unlimited number of email signatures effortlessly. With Signitic, take advantage of this often underutilized acquisition channel: your email signature. Easily integrate campaign banners according to your schedule and the needs of your company’s various departments, and analyze the results. The time when you had to modify each signature of your colleagues one by one is over. With Signitic, users can ensure that their email signatures are always up to date, reflecting the latest links, images, and campaign taglines, thereby enhancing their marketing efforts and professional image. Use our drag-and-drop editor to create a unique signature for your employees. Instead of manually editing signatures for each employee or campaign, you can make updates in one place, ensuring that all signatures are up to date and consistent. What's more, thanks to our Microsoft 365 and Google Workspace partnership, integrate your collaborators and share their signatures in less than five minutes. We've thought of everything so that you don't have to worry about your colleagues' e-mail signatures. Additionally, Signitic offers an analytics tool that enables users to track the performance of their email signatures, providing insights into how effectively they are driving traffic and engagement. 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[Constructor](https://www.g2.com/products/constructor-io-constructor/reviews) Constructor is the only search and product discovery platform tailor-made for enterprise ecommerce where conversions matter. Constructor's AI first solutions make it easier for shoppers to discover products they want to buy and for ecommerce teams to deliver personalized experiences in real-time that drive impressive results. Optimizing specifically for ecommerce metrics like revenue, conversion rate and profit, Constructor generates consistent $10M+ lifts for some of the biggest brands in ecommerce, such as Sephora, Petco, home24, Maxeda Brands, Birkenstock and Grove Collaborative. **Average Rating:** 4.8/5.0 **Total Reviews:** 58 **How Do G2 Users Rate Constructor?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 9.6/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 9.0/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 9.2/10 (Category avg: 7.4/10) **Who Is the Company Behind Constructor?** - **Seller:** [Constructor.io](https://www.g2.com/sellers/constructor-io) - **Company Website:** https://constructor.io/ - **Year Founded:** 2015 - **HQ Location:** SAN FRANCISCO, CA - **Twitter:** @constructor_io (263 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/constructor-io/ (1,322 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 43% Enterprise, 40% Mid-Market #### What Are Constructor's Pros and Cons? **Pros:** - Ease of Use (11 reviews) - Search Efficiency (9 reviews) - Customer Support (8 reviews) - Helpful (8 reviews) - Results (8 reviews) **Cons:** - Improvement Needed (5 reviews) - Missing Features (5 reviews) - Lack of Guidance (4 reviews) - Time-Consuming (4 reviews) - Data Management Issues (3 reviews) ### What Do G2 Reviewers Say About Constructor? *AI-generated summary from verified user reviews* **Pros:** - Users find Constructor to be **extremely easy to use** , thanks to its intuitive design and responsive support. - Users value the **search efficiency** of Constructor, benefiting from tailored results and real-time adjustments for optimal engagement. - Users commend Constructor for its **responsive and engaged customer support** , fostering a genuine partnership that drives success. - Users value Constructor's **responsive and supportive team** , which enhances partnership and ensures successful outcomes in their projects. - Users highlight the **impressive commercial impact** of Constructor, especially through powerful recommendations and A/B testing. **Cons:** - Users find that **improvement is needed** in guiding algorithms and enhancing visibility into catalog updates. - Users note the **missing features** like custom date range selection and instant rule changes that impact usability. - Users experience a **lack of guidance** , making it challenging to navigate and fully utilize Constructor's features effectively. - Users find Constructor to be **time-consuming** due to its learning curve and slow algorithm adaptation, especially for new users. - Users face **data management issues** with sync delays, inconsistent date selection, and complicated export formats in Constructor. #### What Are Recent G2 Reviews of Constructor? **"[Great search tool with measurable business impact and a great partner](https://www.g2.com/survey_responses/constructor-review-12213509)"** **Rating:** 5.0/5.0 stars *— Aaron D.* [Read full review](https://www.g2.com/survey_responses/constructor-review-12213509) --- **"[AI-Powered Merchandising That Learns and Scales as You Grow](https://www.g2.com/survey_responses/constructor-review-12303109)"** **Rating:** 5.0/5.0 stars *— Rich B.* [Read full review](https://www.g2.com/survey_responses/constructor-review-12303109) --- ### 2. [Optibase](https://www.g2.com/products/optibase/reviews) Optibase offers a native way to set up A/B tests and split tests in the Webflow Designer within minutes without impacting your website loading performance. Make data-driven decisions: Say goodbye to guessing and hello to data-driven decisions with Optibase's A/B and split testing app for Webflow. Test everything from copy to design or even entire pages and improve your conversions. Customizable tracking for every element: Easily track click events and form submissions to measure variation performance. It's as simple as creating a conversion in our Webflow app and connecting it to the element you want to measure. Track and measure your way to higher conversions: We built both a Webflow app and a web app - our web app is convenient to use since you can track the performance of your tests without having to open Webflow and navigate to the specific project in a designer. Ongoing support: Professional support backed by a team of passionate developers, making regular improvements to our product. We're always happy to hear your feedback and suggestions, so make sure to reach out! **Average Rating:** 4.6/5.0 **Total Reviews:** 19 **How Do G2 Users Rate Optibase?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 7.8/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 8.1/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 5.3/10 (Category avg: 7.4/10) **Who Is the Company Behind Optibase?** - **Seller:** [Flowout](https://www.g2.com/sellers/flowout) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/optibasehq/ (4 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 84% Small-Business, 16% Mid-Market #### What Are Optibase's Pros and Cons? **Pros:** - Ease of Use (7 reviews) - Easy Setup (4 reviews) - Quick Setup (4 reviews) - Customer Support (3 reviews) - A/B Testing (2 reviews) **Cons:** - Testing Difficulties (2 reviews) - Bug Issues (1 reviews) - Confusion (1 reviews) - Expensive (1 reviews) - Inadequate Reporting (1 reviews) ### What Do G2 Reviewers Say About Optibase? *AI-generated summary from verified user reviews* **Pros:** - Users find Optibase's **ease of use** exceptional, streamlining A/B testing for Webflow projects effortlessly. - Users appreciate the **easy setup** of Optibase, enabling quick and seamless implementation for their Webflow projects. - Users praise Optibase for its **quick setup** , making A/B testing effortless and integrated within their Webflow projects. - Users value the **quick customer support** from Optibase, which enhances their testing experience significantly. - Users value the **seamless A/B testing** capabilities of Optibase, enhancing their Webflow projects effortlessly and efficiently. **Cons:** - Users struggle with **testing difficulties** , particularly in connecting conversion events and finding specific ones among deleted options. - Users report numerous **bug issues** with Optibase, leading to unreliable results and frustrating customer service experiences. - Users find that connecting conversion events is **finnicky** , making the testing process frustrating and inefficient. - Users find the pricing of Optibase **confusing and expensive** , which affects their overall satisfaction with the product. - Users note the need for **inadequate reporting** that hampers performance and clarity in conversions and pricing. #### What Are Recent G2 Reviews of Optibase? **"[Best CRO tool for Webflow](https://www.g2.com/survey_responses/optibase-review-11385092)"** **Rating:** 5.0/5.0 stars *— Corey H.* [Read full review](https://www.g2.com/survey_responses/optibase-review-11385092) --- **"[The A/B testing tool Webflow has been missing](https://www.g2.com/survey_responses/optibase-review-11498239)"** **Rating:** 5.0/5.0 stars *— Alexandre T.* [Read full review](https://www.g2.com/survey_responses/optibase-review-11498239) --- ### 3. [Leadpages](https://www.g2.com/products/leadpages/reviews) Leadpages® is an AI-powered landing page builder and conversion optimization platform built to help small businesses and marketers launch faster, convert more traffic, and grow without the usual complexity. Create branded landing pages in minutes, then let Leadpages keep improving them with AI-powered A/B testing, optimization, personalization, and visitor insights. From lead capture and checkout to heatmaps and conversion tracking, Leadpages gives you the tools to build, test, and optimize in one place. Whether you're running paid campaigns, growing your email list, or launching a new offer, Leadpages helps you go from idea to live page fast and then works behind the scenes to help that page perform better over time. Since 2012, Leadpages has helped tens of thousands of businesses grow online. Today, with AI built into the platform, Leadpages helps you do more than publish pages. It helps you launch smarter, test continuously, and turn more visitors into customers. **Average Rating:** 4.3/5.0 **Total Reviews:** 226 **How Do G2 Users Rate Leadpages?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 8.8/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 9.7/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 8.9/10 (Category avg: 7.4/10) **Who Is the Company Behind Leadpages?** - **Seller:** [Leadpages](https://www.g2.com/sellers/leadpages) - **Year Founded:** 2012 - **HQ Location:** Minneapolis, MN - **Twitter:** @Leadpages (26,807 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3264767/ (35 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, Owner - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 89% Small-Business, 9% Mid-Market #### What Are Leadpages's Pros and Cons? **Pros:** - Ease of Creation (2 reviews) - Customer Support (1 reviews) - Drag-and-Drop Functionality (1 reviews) - Ease of Use (1 reviews) - Easy Creation (1 reviews) **Cons:** - Editing Issues (1 reviews) - Expensive (1 reviews) - Landing Page Issues (1 reviews) - Limited Features (1 reviews) - Limited Flexibility (1 reviews) ### What Do G2 Reviewers Say About Leadpages? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of creation** with Leadpages, enabling rapid setup of mobile-ready sites with customizable options. - Users value the **responsive customer support** that provides direct answers and knowledgeable assistance with Leadpages. - Users love the **drag-and-drop functionality** of Leadpages for quickly creating mobile-ready sites with ease. - Users appreciate the **ease of use** of Leadpages, enabling quick site setup with mobile readiness and effective support. - Users value the **easy creation** of pages with Leadpages, enhancing their website-building experience and effectiveness. **Cons:** - Users note **editing issues** with some templates and image flexibility, though overall usability remains satisfactory. - Users find Leadpages **expensive** , especially when costs rise unexpectedly with the number of templates and pages used. - Users face **landing page issues** related to costs and template limits, creating stress during management and usage. - Users find the **limited features** somewhat restrictive but appreciate the ease of customization with templates. - Users wish for more **flexibility in image editing** in Leadpages, though many find workarounds acceptable. #### What Are Recent G2 Reviews of Leadpages? **"[Powerful Landing Pages and Lead Generation in One Platform](https://www.g2.com/survey_responses/leadpages-review-12467676)"** **Rating:** 4.0/5.0 stars *— Dawson B.* [Read full review](https://www.g2.com/survey_responses/leadpages-review-12467676) --- **"[Quick/Easy/Fast and Mobile-Ready Sites with Helpful people](https://www.g2.com/survey_responses/leadpages-review-12219044)"** **Rating:** 5.0/5.0 stars *— Justin V.* [Read full review](https://www.g2.com/survey_responses/leadpages-review-12219044) --- #### What Are G2 Users Discussing About Leadpages? - [What is Leadpages used for?](https://www.g2.com/discussions/what-is-leadpages-used-for) ### 4. [Landingi](https://www.g2.com/products/landingi/reviews) Landingi is an AI landing page operation system built for marketers who need to create, launch, manage, and optimize landing pages at scale. It supports every stage of campaign execution using landing pages – from creation and publishing to integration, optimization, and conversion improvement. At the core of the platform is Landingi’s AI ecosystem: Lunar, Solis, and Orbit. These tools support marketers across the full landing page workflow and turn AI into a practical execution layer, not just an add-on. Lunar is an AI landing page generator that helps marketers create landing pages faster, reducing the time needed to move from idea to launch-ready asset. It accelerates campaign creation and removes much of the manual work involved in building pages from scratch. Solis is an AI agent that supports landing page optimization by analyzing user behavior and page performance. It helps teams identify what may be limiting results and speeds up the implementation of changes that support better conversion outcomes. Orbit (coming soon) extends Landingi into AI-native workflows through MCP. It connects Landingi capabilities with a marketer’s preferred AI environment, making it easier to work with landing page creation and optimization in a more connected and efficient way. Together, Lunar, Solis, and Orbit give marketers AI support across design, execution, optimization, and conversion-focused improvements. This helps reduce operational friction, improve speed, and maintain control over campaign workflows. Beyond AI, Landingi provides the operational features teams need to scale. Marketers can create and manage Programmatic Landing Pages for large-volume campaigns, run A/B tests to compare variants and improve results, and use Smart Sections to update repeated page elements across multiple landing pages faster. The platform also supports scheduling, making it easier to control when pages go live or expire, and Dynamic Text Replacement (DTR), which helps align page content with ad intent and improve message match. Landingi also supports multi-language pages with automatic translations into 35 languages. To support campaign execution, Landingi also provides a pixel-perfect drag-and-drop editor for building landing pages, including mobile views. With 400+ ready-to-use templates designed for different industries and campaign goals, teams can create high-converting pages faster and with less effort. Landingi also offers 170+ integrations that connect the platform with the rest of the marketing stack, including analytics, CRM, email marketing, advertising, and automation tools. This helps teams automate workflows, improve campaign efficiency, and keep landing page operations aligned with their broader marketing systems. Landingi is also built for teams that need reliability, security, and compliance alongside speed. The platform highlights enterprise-grade infrastructure, including 99.96% uptime, and positions infrastructure stability as a core part of campaign performance. For enterprise environments, Landingi emphasizes system reliability, data security, integrations, and scalability. It also communicates GDPR compliance and states support for DORA requirements, alongside features such as 2FA, audit logs, secure AWS-based infrastructure, and regular external penetration testing. As a result, Landingi gives marketers the infrastructure to run landing page operations with more speed, consistency, and control. **Average Rating:** 4.5/5.0 **Total Reviews:** 382 **How Do G2 Users Rate Landingi?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 8.4/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 8.4/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 7.5/10 (Category avg: 7.4/10) **Who Is the Company Behind Landingi?** - **Seller:** [Landingi](https://www.g2.com/sellers/landingi) - **Company Website:** https://landingi.com - **Year Founded:** 2013 - **HQ Location:** Dallas, US - **Twitter:** @landingiapp (2,100 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3227749/ (32 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Owner - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 90% Small-Business, 10% Mid-Market #### What Are Landingi's Pros and Cons? **Pros:** - Ease of Use (39 reviews) - Landing Pages (27 reviews) - Easy Setup (24 reviews) - Ease of Creation (18 reviews) - Customer Support (17 reviews) **Cons:** - Limited Features (11 reviews) - Missing Features (10 reviews) - Expensive (9 reviews) - Poor Design (9 reviews) - Landing Pages (7 reviews) ### What Do G2 Reviewers Say About Landingi? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Landingi, finding it intuitive and quick to learn even for beginners. - Users appreciate the **ease of creating landing pages** with Landingi, especially for both web and mobile versions. - Users value the **easy setup** of Landingi, allowing quick creation of landing pages for web and mobile. - Users appreciate the **ease of creation** in Landingi, enabling quick and simple landing page development without coding skills. - Users praise Landingi's **fast and effective customer support** , enhancing their overall experience with the platform. **Cons:** - Users feel the **limited features** of Landingi hinder their experience and require extra payments for essential elements. - Users find the **missing features** in Landingi limiting, with some needing extra payments for basic functions and insights. - Users find Landingi **expensive** as many basic functions require additional payments and costs are quite high. - Users find the **poor design** of Landingi limits creative freedom and complicates the editing experience. - Users face **limited functionality with multi-page landing pages** , frequent logouts, and high costs for basic features. #### What Are Recent G2 Reviews of Landingi? **"[Perfect for Campaign Deployments, Needs Better Mobile Workflow](https://www.g2.com/survey_responses/landingi-review-12268440)"** **Rating:** 4.0/5.0 stars *— Filip K.* [Read full review](https://www.g2.com/survey_responses/landingi-review-12268440) --- **"[A Powerful Tool for Launching High-Converting Landing Pages Quickly](https://www.g2.com/survey_responses/landingi-review-11376240)"** **Rating:** 4.5/5.0 stars *— Kathy P.* [Read full review](https://www.g2.com/survey_responses/landingi-review-11376240) --- #### What Are G2 Users Discussing About Landingi? - [What is Landingi used for?](https://www.g2.com/discussions/what-is-landingi-used-for) - 2 comments - [How do I create a free landing page?](https://www.g2.com/discussions/how-do-i-create-a-free-landing-page) - [How much does Instapage cost?](https://www.g2.com/discussions/how-much-does-instapage-cost) - [What is the best landing page builder?](https://www.g2.com/discussions/what-is-the-best-landing-page-builder) - [What is Landingi?](https://www.g2.com/discussions/what-is-landingi) ### 5. [Instapage](https://www.g2.com/products/instapage/reviews) Instapage is a complete growth marketing platform with the #1-rated builder for PPC, SEO, demand generation, A/B testing, personalization, and email automation. Convert visitors into customers, engage them at every touchpoint, and optimize performance across your entire marketing funnel. **Average Rating:** 4.3/5.0 **Total Reviews:** 507 **How Do G2 Users Rate Instapage?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 7.4/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 8.1/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 6.1/10 (Category avg: 7.4/10) **Who Is the Company Behind Instapage?** - **Seller:** [airSlate](https://www.g2.com/sellers/airslate) - **Company Website:** https://www.airslate.com/ - **Year Founded:** 2006 - **HQ Location:** Brookline, Massachusetts - **Twitter:** @airSlate (1,234 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/airslate/ (798 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, CEO - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 64% Small-Business, 28% Mid-Market #### What Are Instapage's Pros and Cons? **Pros:** - Ease of Use (18 reviews) - Landing Pages (12 reviews) - Easy Creation (11 reviews) - Intuitive (11 reviews) - Easy Setup (8 reviews) **Cons:** - Unintuitive Interface (6 reviews) - Limited Customization (5 reviews) - Limited Features (4 reviews) - Missing Features (4 reviews) - UX Improvement (4 reviews) ### What Do G2 Reviewers Say About Instapage? *AI-generated summary from verified user reviews* **Pros:** - Users find the **ease of use** of Instapage impressive, allowing quick and simple creation of stunning landing pages. - Users commend Instapage for its **superior optimization and extensive block library** , making landing page creation efficient and visually appealing. - Users love the **easy creation** of stunning landing pages with Instapage, simplifying their workflow and enhancing productivity. - Users love the **intuitive drag-and-drop interface** of Instapage, making landing page creation quick and effortless. - Users highlight the **easy setup** of Instapage, enabling quick navigation and efficient landing page creation. **Cons:** - Users find the **unintuitive interface** of Instapage frustrating, often making simple tasks unnecessarily complicated. - Users wish for more **customization options** in Instapage, as mobile adaptations can be cumbersome and problematic. - Users note the **limited editing functionalities** of Instapage, impacting their ability to customize effectively. - Users often find **missing features** in Instapage, such as options for dropdown buttons and global code snippets. - Users often face **UX improvement challenges** with Instapage, struggling with customization and intuitive controls. #### What Are Recent G2 Reviews of Instapage? **"[Effortless Landing Pages with Top-Notch Support](https://www.g2.com/survey_responses/instapage-review-4868415)"** **Rating:** 5.0/5.0 stars *— Beverly L.* [Read full review](https://www.g2.com/survey_responses/instapage-review-4868415) --- **"[Outstanding Support, Intuitive Builder, and Reliable Integrations](https://www.g2.com/survey_responses/instapage-review-12767568)"** **Rating:** 4.0/5.0 stars *— Ethan S.* [Read full review](https://www.g2.com/survey_responses/instapage-review-12767568) --- #### What Are G2 Users Discussing About Instapage? - [What is Instapage used for?](https://www.g2.com/discussions/what-is-instapage-used-for) - 1 comment ### 6. [Convertful](https://www.g2.com/products/convertful/reviews) SaaS toolkit to acquire subscribers and leads using smart behavior-based sign-up forms. Create subscription forms in minutes using convenient drag and drop builder. No coding needed. **Average Rating:** 4.9/5.0 **Total Reviews:** 65 **How Do G2 Users Rate Convertful?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 8.9/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 7.5/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 7.5/10 (Category avg: 7.4/10) **Who Is the Company Behind Convertful?** - **Seller:** [Convertful](https://www.g2.com/sellers/convertful) - **Year Founded:** 2017 - **HQ Location:** Road Town, VG - **Twitter:** @convertful (91 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/convertful/ (4 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, CEO - **Top Industries:** Marketing and Advertising, Design - **Company Size:** 97% Small-Business, 3% Mid-Market #### What Are Convertful's Pros and Cons? **Pros:** - Affordable (1 reviews) - Analytics (1 reviews) - Control (1 reviews) - Customization (1 reviews) - Ease of Use (1 reviews) **Cons:** - Expensive (2 reviews) - Conversion Issues (1 reviews) - Cost (1 reviews) - Limitations (1 reviews) - Pricing Issues (1 reviews) ### What Do G2 Reviewers Say About Convertful? *AI-generated summary from verified user reviews* **Pros:** - Users find Convertful to be an **affordable solution** for acquiring email subscribers with easy navigation and effective integrations. - Users value the **analytics capabilities** of Convertful, making email subscriber acquisition efficient and insightful. - Users find Convertful's **user-friendly control and customization** helpful for efficient email subscriber acquisition. - Users value the **ample customization options** of Convertful, finding it easy to tailor to their needs. - Users admire the **ease of use** of Convertful, finding it intuitive and efficient for email subscription needs. **Cons:** - Users find the **pricing too high** considering the limited features available in Convertful's free plan. - Users express frustration over **conversion issues** due to pageview limits on the free plan, impacting small website owners. - Users feel the **cost doesn’t justify the features** they actually utilize, leading to dissatisfaction with pricing. - Users point out the **restrictive pageview limits** on the free plan, making it challenging for small website owners. - Users feel that the **pricing does not align** with the limited features they utilize in Convertful. #### What Are Recent G2 Reviews of Convertful? **"[User-Friendly but Free Plan Is Quite Limited](https://www.g2.com/survey_responses/convertful-review-10999978)"** **Rating:** 5.0/5.0 stars *— Nikhil C.* [Read full review](https://www.g2.com/survey_responses/convertful-review-10999978) --- **"[Saves coding time](https://www.g2.com/survey_responses/convertful-review-10588830)"** **Rating:** 4.0/5.0 stars *— Gergana B.* [Read full review](https://www.g2.com/survey_responses/convertful-review-10588830) --- #### What Are G2 Users Discussing About Convertful? - [What is Convertful used for?](https://www.g2.com/discussions/what-is-convertful-used-for) - [What does Convertful do?](https://www.g2.com/discussions/what-does-convertful-do) - [Is Convertful free?](https://www.g2.com/discussions/is-convertful-free) - [Is Convertful good?](https://www.g2.com/discussions/is-convertful-good) - [What is Convertful?](https://www.g2.com/discussions/what-is-convertful) ### 7. [Amplitude Feature Experimentation](https://www.g2.com/products/amplitude-feature-experimentation/reviews) Part of the Amplitude AI Analytics Platform, Amplitude Feature Experimentation lets you test and control your products with the same user data in your analytics. Roll out tests quicker and get more meaningful results that drive product growth. Feature Experimentation makes it easy for product teams, data teams, engineering teams, or any team to run better tests: • Self-service experimentation guides you through designing, shipping, and seeing results—no engineering resources needed • Performance capabilities like T-tests, CUPED, and multi-arm bandits let you test rigorously without sacrificing control or performance • Target precisely with behavioral cohorts and identity resolution that fuel personalize at scale • Smarter feature flags are as easy to deploy to user segments as they are to roll back • Unlock a culture of experimentation with increased testing velocity and results you can share across your org And with Feature Experimentation integrated in the rest of the Amplitude platform, your tests connect seamlessly with your insights. Spin up a conversion test from a funnel chart, watch tester behavior in session replays, and retarget based on experiment data. Plus, you can consolidate your tech stack. Amplitude Feature Experimentation is a smarter, faster way to test and innovate. Ditch the guesswork and discover what really drives growth. **Average Rating:** 4.1/5.0 **Total Reviews:** 38 **How Do G2 Users Rate Amplitude Feature Experimentation?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 8.8/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 8.3/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 5.8/10 (Category avg: 7.4/10) **Who Is the Company Behind Amplitude Feature Experimentation?** - **Seller:** [Amplitude](https://www.g2.com/sellers/amplitude) - **Company Website:** https://amplitude.com - **Year Founded:** 2012 - **HQ Location:** San Francisco, CA - **Twitter:** @Amplitude_HQ (22,465 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3626155/ (1,003 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager - **Top Industries:** Computer Software - **Company Size:** 59% Mid-Market, 31% Small-Business #### What Are Amplitude Feature Experimentation's Pros and Cons? **Pros:** - Experimentation (12 reviews) - Analytics (11 reviews) - Ease of Use (10 reviews) - A/B Testing (9 reviews) - Easy Setup (7 reviews) **Cons:** - Limitations (6 reviews) - Complex Features (5 reviews) - Complexity (4 reviews) - Missing Features (4 reviews) - Need for Improvement (4 reviews) ### What Do G2 Reviewers Say About Amplitude Feature Experimentation? *AI-generated summary from verified user reviews* **Pros:** - Users value the **seamless integration** of Amplitude Feature Experimentation with dashboards, enhancing insights into user behavior and performance. - Users value the **seamless integration of analytics** in Amplitude Feature Experimentation, enhancing understanding of user behavior. - Users find Amplitude Feature Experimentation to be **easy to use** , especially with seamless integration into existing workflows and support. - Users praise the **ease of A/B testing** in Amplitude Feature Experimentation, enhancing decision-making and confidence in results. - Users appreciate the **easy setup** of Amplitude Feature Experimentation, enabling quick implementation of experiments and analysis. **Cons:** - Users face **limitations in user cohort management** and experience complications due to lack of features and support options. - Users find the **complex features** challenging initially, requiring time to understand and manage effectively. - Users find the **complexity of features** in Amplitude Feature Experimentation overwhelming and challenging to navigate initially. - Users find the **missing features** in Amplitude Feature Experimentation hinder its usability compared to competitors. - Users identify a **need for improvement** in UI/UX support and self-serving features impacting system performance. #### What Are Recent G2 Reviews of Amplitude Feature Experimentation? **"[Seamless Experiment Setup with Robust, Statistically Backed Results](https://www.g2.com/survey_responses/amplitude-feature-experimentation-review-12889763)"** **Rating:** 4.5/5.0 stars *— Sourabh A.* [Read full review](https://www.g2.com/survey_responses/amplitude-feature-experimentation-review-12889763) --- **"[Deep Amplitude Integration Makes Experimentation and Follow-Up Analysis Easy](https://www.g2.com/survey_responses/amplitude-feature-experimentation-review-12887991)"** **Rating:** 4.0/5.0 stars *— Mike R.* [Read full review](https://www.g2.com/survey_responses/amplitude-feature-experimentation-review-12887991) --- #### What Are G2 Users Discussing About Amplitude Feature Experimentation? - [Is SaaS an amplitude?](https://www.g2.com/discussions/is-saas-an-amplitude) - [Does amplitude have AB testing?](https://www.g2.com/discussions/does-amplitude-have-ab-testing) - [What is amplitude technology?](https://www.g2.com/discussions/what-is-amplitude-technology) - [What is amplitude software used for?](https://www.g2.com/discussions/what-is-amplitude-software-used-for) ### 8. [Psyke](https://www.g2.com/products/psyke/reviews) Self-optimised signup flows forsales, marketing and agencies **Average Rating:** 4.9/5.0 **Total Reviews:** 30 **How Do G2 Users Rate Psyke?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 10.0/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 10.0/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 10.0/10 (Category avg: 7.4/10) **Who Is the Company Behind Psyke?** - **Seller:** [Upflowy](https://www.g2.com/sellers/upflowy) - **Year Founded:** 2020 - **HQ Location:** Sydney - **Twitter:** @upflowy (365 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/upflowy/ (22 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 73% Small-Business, 7% Mid-Market #### What Are Recent G2 Reviews of Psyke? **"[Seamless to signup and get started](https://www.g2.com/survey_responses/psyke-review-6493451)"** **Rating:** 5.0/5.0 stars *— Matt C.* [Read full review](https://www.g2.com/survey_responses/psyke-review-6493451) --- **"[The new frontier of form builder](https://www.g2.com/survey_responses/psyke-review-5447207)"** **Rating:** 5.0/5.0 stars *— Sebastian P.* [Read full review](https://www.g2.com/survey_responses/psyke-review-5447207) --- #### What Are G2 Users Discussing About Psyke? - [What is Upflowy used for?](https://www.g2.com/discussions/what-is-upflowy-used-for) ### 9. [Medallia Digital Experience Analytics (DXA)](https://www.g2.com/products/medallia-digital-experience-analytics-dxa/reviews) Digital leaders rely on feedback as the lifeblood of their experience program. But what happens when customers leave confusing, inactionable feedback? Or when customers don’t leave feedback at all? Go beyond feedback and exceed customers expectations with Medallia Digital Experience Analytics (DXA). Medallia DXA contextualizes every piece of feedback with relevant behavioral insights, so teams can take action on what customers say and what they do, driving organization-wide impact. **Average Rating:** 4.4/5.0 **Total Reviews:** 34 **How Do G2 Users Rate Medallia Digital Experience Analytics (DXA)?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) **Who Is the Company Behind Medallia Digital Experience Analytics (DXA)?** - **Seller:** [Medallia](https://www.g2.com/sellers/medallia) - **Year Founded:** 2001 - **HQ Location:** San Francisco, CA - **Twitter:** @Medallia (12,225 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/49697/ (1,938 employees on LinkedIn®) - **Phone:** 650-321-3000 **Who Uses This Product?** - **Top Industries:** Insurance, Telecommunications - **Company Size:** 50% Enterprise, 36% Mid-Market #### What Are Medallia Digital Experience Analytics (DXA)'s Pros and Cons? **Pros:** - Analytics (1 reviews) - Communication (1 reviews) - Ease of Use (1 reviews) - Feature Variety (1 reviews) - Filtering Options (1 reviews) **Cons:** - Capture Issues (1 reviews) - Complex Configuration (1 reviews) - Complex Features (1 reviews) - Complexity (1 reviews) - Complex Querying (1 reviews) ### What Do G2 Reviewers Say About Medallia Digital Experience Analytics (DXA)? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **visibility into real customer behavior** provided by Medallia DXA, enhancing decision-making for digital improvements. - Users appreciate the **visual communication capabilities** of Medallia DXA, facilitating better alignment and decision-making with stakeholders. - Users appreciate the **ease of use** of Medallia DXA, enabling clear communication of customer insights to teams. - Users value the **variety of features** in Medallia DXA, enhancing visibility into genuine customer behaviors and interactions. - Users value the **effective filtering options** in Medallia DXA, enhancing insights into customer behaviors and decision-making. **Cons:** - Users find the **manual effort required for insights extraction** burdensome, complicating the use of powerful features. - Users find the **complex configuration** of Medallia DXA challenging, hindering adoption and requiring significant ongoing management. - Users find the **complexity of features** in Medallia DXA overwhelming, necessitating significant manual effort for effective use. - Users find the **complexity** of setup and data management in Medallia DXA burdensome, slowing down user adoption. - Users find the **complex querying** in Medallia DXA to be time-consuming and a barrier to insights extraction. #### What Are Recent G2 Reviews of Medallia Digital Experience Analytics (DXA)? **"[Generates powerful insights for optimising customer experience](https://www.g2.com/survey_responses/medallia-digital-experience-analytics-dxa-review-11428888)"** **Rating:** 5.0/5.0 stars *— Gagandeep B.* [Read full review](https://www.g2.com/survey_responses/medallia-digital-experience-analytics-dxa-review-11428888) --- **"[Unlocks Real Customer Insights with Powerful Session Replays](https://www.g2.com/survey_responses/medallia-digital-experience-analytics-dxa-review-12122175)"** **Rating:** 4.5/5.0 stars *— Verified User in Health, Wellness and Fitness* [Read full review](https://www.g2.com/survey_responses/medallia-digital-experience-analytics-dxa-review-12122175) --- #### What Are G2 Users Discussing About Medallia Digital Experience Analytics (DXA)? - [What is decibel medallia?](https://www.g2.com/discussions/what-is-decibel-medallia) - [What does decibel insight do?](https://www.g2.com/discussions/what-does-decibel-insight-do) - [What is decibel tool?](https://www.g2.com/discussions/what-is-decibel-tool) ### 10. [Chartbeat](https://www.g2.com/products/chartbeat/reviews) Chartbeat, Inc. includes four product lines — Chartbeat, Tubular, Lineup, and FatTail — and combines analytics that power smarter audience strategies with revenue solutions that simplify ad operations and accelerate monetization. See how Chartbeat, Inc. is shaping the future of media strategy and revenue. https://lp.chartbeat.com/chartbeat-inc Chartbeat, the content intelligence platform for publishers, empowers media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged. Partnering with over 60,000 media brands across 70+ countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization tools, robust reporting, and more help the world’s leading media organizations understand, measure, and build business value from the attention earned by their written and video content. **Average Rating:** 4.4/5.0 **Total Reviews:** 68 **How Do G2 Users Rate Chartbeat?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 9.3/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 7.5/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 7.1/10 (Category avg: 7.4/10) **Who Is the Company Behind Chartbeat?** - **Seller:** [Chartbeat](https://www.g2.com/sellers/chartbeat) - **Year Founded:** 2009 - **HQ Location:** New York, NY - **Twitter:** @Chartbeat (24,171 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1004390/ (133 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Online Media, Broadcast Media - **Company Size:** 49% Mid-Market, 26% Enterprise #### What Are Recent G2 Reviews of Chartbeat? **"[Excellent way to keep up with view goals](https://www.g2.com/survey_responses/chartbeat-review-9540331)"** **Rating:** 4.0/5.0 stars *— Joshua M.* [Read full review](https://www.g2.com/survey_responses/chartbeat-review-9540331) --- **"[Excellent Real Time News Traffic Analysis](https://www.g2.com/survey_responses/chartbeat-review-9670945)"** **Rating:** 4.0/5.0 stars *— Triyanto P.* [Read full review](https://www.g2.com/survey_responses/chartbeat-review-9670945) --- #### What Are G2 Users Discussing About Chartbeat? - [Who uses chartbeat?](https://www.g2.com/discussions/who-uses-chartbeat) - [How much is Chartbeat?](https://www.g2.com/discussions/how-much-is-chartbeat) - [What is chartbeat used for?](https://www.g2.com/discussions/what-is-chartbeat-used-for) ### 11. [Plerdy](https://www.g2.com/products/plerdy/reviews) Plerdy CRO, SEO & A/B Testing Tools — a powerful toolkit designed to enhance conversions, refine user experience, and optimize your online store’s performance. 🚀 A/B Testing Tool With Plerdy's A/B Testing Tool, you can test variations of your website’s elements effortlessly. It’s ideal for e-commerce and online businesses that want to improve user interactions and increase conversions. Set up A/B tests quickly, check real-time data, and use insights to make informed, data-backed decisions. 🔥 Heatmaps Plerdy's dynamic heatmaps give you a detailed view of how users interact with your website. Track scroll depth, cursor movement, clicks, and even text selection. This breakdown by traffic source or device helps you fine-tune usability and increase engagement. 💬 Pop-Up Forms & NPS Plerdy’s customizable pop-up forms help you engage with your audience. Capture feedback, gather leads, or share targeted messages with over 25 customization options. Create engaging experiences by tailoring forms to different segments, helping boost your connection with users. 🔍 SEO Checker Boost your SEO without impacting your website’s loading speed. Plerdy’s SEO Checker offers daily automated audits, comprehensive reports, and insights aligned with Google’s mobile-first indexing. This tool lets you stay updated on SEO status, visibility, and site performance improvements. 🎥 Session Replay Understand user journeys better with Plerdy’s session replay. View actual user interactions, segment recordings by traffic channels or devices, and reveal insights that can help refine the user experience across your website. 📊 Conversion Rate and Events Track key events automatically with Plerdy’s conversion tools. Build conversion funnels, identify drop-off points, and take steps to optimize the user journey, leading to higher conversions and an improved overall experience. 💼 Sales Performance (E-commerce Tracking) For e-commerce businesses, Plerdy’s sales performance tracking reveals how users interact with your products. Spot non-performing items and adjust your strategy to maximize sales and profitability. 🛠 Customization and Integration Plerdy is designed to fit into your existing systems seamlessly. Customize the tools according to your needs and integrate them with your workflows, ensuring an efficient optimization process. With Plerdy, you get all the essentials to elevate your site’s performance, boost conversions, and improve SEO. Try these tools to better understand user behavior and make data-driven improvements. 🌟 **Average Rating:** 4.7/5.0 **Total Reviews:** 317 **How Do G2 Users Rate Plerdy?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 8.4/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 7.5/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 8.8/10 (Category avg: 7.4/10) **Who Is the Company Behind Plerdy?** - **Seller:** [Plerdy](https://www.g2.com/sellers/plerdy) - **Year Founded:** 2017 - **HQ Location:** Lviv, Lvivska - **Twitter:** @plerdy_com (111 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18210042/ (13 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 90% Small-Business, 6% Mid-Market #### What Are Plerdy's Pros and Cons? **Pros:** - Heatmaps (16 reviews) - Ease of Use (15 reviews) - Insights (12 reviews) - SEO Optimization (11 reviews) - Easy Setup (9 reviews) **Cons:** - Learning Curve (11 reviews) - Steep Learning Curve (5 reviews) - Complexity (4 reviews) - Interface Usability (4 reviews) - Not Intuitive (4 reviews) ### What Do G2 Reviewers Say About Plerdy? *AI-generated summary from verified user reviews* **Pros:** - Users value the **affordable heatmaps** of Plerdy, appreciating the insights and additional tools it offers. - Users find Plerdy's **ease of use** remarkable, making website optimization and integration effortless and efficient. - Users value the **deep insights into user behavior** Plerdy provides, enhancing website optimization and design strategies. - Users value the **comprehensive insights and tools** of Plerdy, significantly enhancing their SEO and optimization efforts. - Users find the **easy setup** of Plerdy convenient, enhancing their overall experience with the product. **Cons:** - Users find the **learning curve steep** due to the overwhelming number of features and limited textual help resources. - Users find the **steep learning curve** of Plerdy challenging at first, requiring more tutorials for easier onboarding. - Users find the **complexity** of Plerdy's numerous features challenging, making the learning curve steep. - Users note the **interface usability issues** in Plerdy, calling for a smoother and simpler experience. - Users find the **interface not intuitive** , requiring extra effort to learn and navigate effectively. #### What Are Recent G2 Reviews of Plerdy? **"[Like it because of the ease of use](https://www.g2.com/survey_responses/plerdy-review-10655449)"** **Rating:** 5.0/5.0 stars *— Rassul T.* [Read full review](https://www.g2.com/survey_responses/plerdy-review-10655449) --- **"[Tracking is all what it takes. Plerdy does that and much more!](https://www.g2.com/survey_responses/plerdy-review-7234470)"** **Rating:** 5.0/5.0 stars *— Verified User in Wholesale* [Read full review](https://www.g2.com/survey_responses/plerdy-review-7234470) --- #### What Are G2 Users Discussing About Plerdy? - [What is Plerdy used for?](https://www.g2.com/discussions/what-is-plerdy-used-for) - 1 comment ### 12. [Manago AI](https://www.g2.com/products/manago-ai/reviews) Manago AI is a Customer Engagement Platform that helps marketers connect their data, understand every customer, communicate on every channel and drive results. Trusted by 2,000+ brands, Manago AI gives marketers the speed, clarity and confidence to move from idea to live campaign in minutes across email, SMS, WhatsApp and web. No technical resource required. **Average Rating:** 4.4/5.0 **Total Reviews:** 298 **How Do G2 Users Rate Manago AI?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 8.1/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 7.6/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 7.2/10 (Category avg: 7.4/10) **Who Is the Company Behind Manago AI?** - **Seller:** [Manago AI](https://www.g2.com/sellers/manago-ai) - **Year Founded:** 2011 - **HQ Location:** Kraków, PL - **LinkedIn® Page:** https://www.linkedin.com/company/5134015/ (347 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Automation Specialist, Marketing Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 56% Small-Business, 36% Mid-Market #### What Are Manago AI's Pros and Cons? **Pros:** - Automation (15 reviews) - Automation Efficiency (14 reviews) - Customer Support (14 reviews) - Features (12 reviews) - Helpful (11 reviews) **Cons:** - Learning Curve (10 reviews) - Not Intuitive (8 reviews) - Complex Usability (7 reviews) - Complexity (5 reviews) - Feature Issues (5 reviews) ### What Do G2 Reviewers Say About Manago AI? *AI-generated summary from verified user reviews* **Pros:** - Users value the **flexibility and adaptability** of SALESmanago, enhancing their marketing automation capabilities effortlessly. - Users praise the **automation efficiency** of Manago AI, highlighting its adaptability and seamless integration for enhanced marketing processes. - Users value the **responsive customer support** of Manago AI, which greatly enhances their implementation and marketing success. - Users admire the **advanced campaign automation and seamless integration** of Manago AI, enhancing their marketing strategies significantly. - Users appreciate the **intuitive email builder** and responsive support, enhancing customer communication and workflow efficiency. **Cons:** - Users find the **learning curve** challenging, as setup can be time-consuming and initially not intuitive. - Users find Manago AI's interface **not intuitive** , with features difficult to locate and a cluttered user experience. - Users encounter **complex usability** in some areas of SALESmanago, but find support helpful for navigation. - Users find the system's **complexity** challenging, making it difficult to utilize all features effectively. - Users face **feature issues** , such as poor SMS integration and hidden functionalities, affecting overall usability and support experience. #### What Are Recent G2 Reviews of Manago AI? **"[Intuitive, Feature-Rich Newsletter Builder with Reliable Automations and Great Support](https://www.g2.com/survey_responses/manago-ai-review-12970320)"** **Rating:** 4.0/5.0 stars *— Paulina .* [Read full review](https://www.g2.com/survey_responses/manago-ai-review-12970320) --- **"[Intuitive and Effective for Marketing Automation](https://www.g2.com/survey_responses/manago-ai-review-1910860)"** **Rating:** 5.0/5.0 stars *— Oscar G.* [Read full review](https://www.g2.com/survey_responses/manago-ai-review-1910860) --- #### What Are G2 Users Discussing About Manago AI? - [What is SALESmanago used for?](https://www.g2.com/discussions/what-is-salesmanago-used-for) ### 13. [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews) Adobe Target is an enterprise-level personalization and optimization platform designed to enhance digital customer experiences across various channels, including websites, mobile apps, emails, and more. By leveraging advanced machine learning algorithms and real-time data, Adobe Target enables businesses to deliver tailored content and offers, thereby improving key performance metrics such as conversions, customer retention, and revenue. Key Features and Functionality: - A/B and Multivariate Testing: Conduct A/B tests and multivariate tests to identify the most effective content, designs, and strategies for specific audience segments. - Automated Personalization: Utilize machine learning to deliver personalized experiences by analyzing visitor behavior and preferences, ensuring content relevance across digital touchpoints. - Recommendations: Automatically display products or content that might interest customers based on previous user activity, enhancing engagement and discovery. - Auto-Target: Employ advanced algorithms to identify high-performing experiences and deliver the most tailored content to each visitor, optimizing for individual profiles and behaviors. - Mobile Optimization: Test and personalize mobile web and app experiences, ensuring seamless and engaging interactions tailored to mobile users. Primary Value and Solutions Provided: Adobe Target empowers businesses to create and deliver personalized, data-driven experiences that resonate with individual customers. By optimizing digital interactions through testing and automation, companies can enhance customer engagement, increase conversion rates, and drive higher revenue. The platform's integration with Adobe Experience Cloud ensures a unified approach to personalization, enabling organizations to scale their efforts efficiently across multiple channels. **Average Rating:** 4.0/5.0 **Total Reviews:** 68 **How Do G2 Users Rate Adobe Target?** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 7.4/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 7.9/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 7.9/10 (Category avg: 7.4/10) **Who Is the Company Behind Adobe Target?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) - **Ownership:** NASDAQ:ADBE **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 67% Enterprise, 17% Small-Business #### What Are Adobe Target's Pros and Cons? **Pros:** - Personalization (4 reviews) - A/B Testing (3 reviews) - Experimentation (3 reviews) - Customer Support (2 reviews) - Customization (2 reviews) **Cons:** - Learning Curve (3 reviews) - Bug Issues (2 reviews) - Difficult Setup (2 reviews) - Not Intuitive (2 reviews) - Steep Learning Curve (2 reviews) ### What Do G2 Reviewers Say About Adobe Target? *AI-generated summary from verified user reviews* **Pros:** - Users value the **personalization capabilities** of Adobe Target, enhancing customer experiences through tailored content. - Users appreciate the **easy setup of A/B testing** , enabling quick and efficient launch of experiments. - Users value the **extensive experimentation capabilities** of Adobe Target, enhancing personalization and targeted marketing efforts. - Users appreciate the **accessible and helpful customer support** of Adobe Target, enhancing their overall experience with the platform. - Users value the **customization capabilities** of Adobe Target, enabling targeted content for specific audience personas. **Cons:** - Users face a challenging **learning curve** with Adobe Target, finding setup and usability less intuitive than other Adobe products. - Users experience **bug issues** with Adobe Target, particularly following UI updates, impacting performance and custom experience creation. - Users face a **difficult setup** process, requiring significant time and effort to configure Adobe Target effectively. - Users find the **not intuitive interface** of Adobe Target makes setup cumbersome and less user-friendly compared to other tools. - Users find a **steep learning curve** with Adobe Target, making setup and usage more challenging than other Adobe modules. #### What Are Recent G2 Reviews of Adobe Target? **"[Powerful Personalization with Strong Adobe Ecosystem Integrations](https://www.g2.com/survey_responses/adobe-target-review-12532976)"** **Rating:** 4.5/5.0 stars *— Verified User in Consulting* [Read full review](https://www.g2.com/survey_responses/adobe-target-review-12532976) --- **"[Effortless AB Testing with Reliable Performance](https://www.g2.com/survey_responses/adobe-target-review-11960296)"** **Rating:** 5.0/5.0 stars *— Stephen D.* [Read full review](https://www.g2.com/survey_responses/adobe-target-review-11960296) --- ### 14. [Monetate](https://www.g2.com/products/monetate/reviews) Monetate helps organizations make digital experiences personal and profitable. We empower merchandising, marketing, and technical teams by delivering category-defining customer experiences that drive over $230 billion in annual revenue. More of the top 1,000 retailers than any other vendor use Monetate’s AI-powered search, merchandising, testing, and personalization capabilities to increase customer engagement, boost conversion rates, and maximize revenue through interactions that matter to customers. Global companies deliver customer-centric content, product recommendations, and experiences powered by Monetate’s unique blend of machine learning and natural language processing that analyzes real-time and historical data, intent, and meaning. **Average Rating:** 4.1/5.0 **Total Reviews:** 127 **How Do G2 Users Rate Monetate?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 7.0/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 7.9/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 6.7/10 (Category avg: 7.4/10) **Who Is the Company Behind Monetate?** - **Seller:** [Monetate](https://www.g2.com/sellers/monetate-0016d06a-2f85-4105-9fad-407d1891d243) - **Company Website:** https://monetate.com/ - **Year Founded:** 2008 - **HQ Location:** New York - **Twitter:** @monetate (5,819 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/monetate-/about/ (107 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 41% Enterprise, 38% Mid-Market #### What Are Monetate's Pros and Cons? **Pros:** - Ease of Use (7 reviews) - Experience (6 reviews) - Helpful (4 reviews) - Automation (3 reviews) - Content Personalization (3 reviews) **Cons:** - Missing Features (6 reviews) - Feature Deficiency (5 reviews) - Poor Interface Design (4 reviews) - Data Inaccuracy (3 reviews) - Design Issues (3 reviews) ### What Do G2 Reviewers Say About Monetate? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Monetate, praising its straightforward integration and good documentation for quick implementation. - Users appreciate the **flexibility and ease of use** of Monetate for creating effective AB testing experiences. - Users value the **ease of use and excellent support** from Monetate, enhancing overall experience and satisfaction. - Users value the **sophisticated automation** features of Monetate, enabling efficient testing and streamlined website management. - Users value the **customized content delivery** of Monetate, enhancing user engagement through precise personalization across diverse markets. **Cons:** - Users find the **missing features** in Monetate limit functionality, complicating A/B testing and manual setup tasks. - Users find the **feature deficiencies** of Monetate frustrating, especially regarding data handling and usability. - Users find the **poor interface design** of Monetate confusing and outdated, which complicates their experience. - Users find the **data inaccuracy** frustrating, as it complicates understanding performance metrics and effects on site analytics. - Users find the **dated and confusing UI** of Monetate challenging, impacting their overall experience and understanding. #### What Are Recent G2 Reviews of Monetate? **"[Ecommerce Personalization and Promotions Strategist](https://www.g2.com/survey_responses/monetate-review-9556799)"** **Rating:** 4.5/5.0 stars *— Verified User in Business Supplies and Equipment* [Read full review](https://www.g2.com/survey_responses/monetate-review-9556799) --- **"[cost and ease of use, as well as having a csm that is active](https://www.g2.com/survey_responses/monetate-review-11922190)"** **Rating:** 4.0/5.0 stars *— ronald w.* [Read full review](https://www.g2.com/survey_responses/monetate-review-11922190) --- #### What Are G2 Users Discussing About Monetate? - [What is Kibo Personalization (formerly Monetate and Certona) used for?](https://www.g2.com/discussions/what-is-kibo-personalization-formerly-monetate-and-certona-used-for) ### 15. [Optimizely Feature Experimentation](https://www.g2.com/products/optimizely-feature-experimentation/reviews) Optimizely Feature Experimentation is a full-stack experimentation and feature management platform built for product, engineering, and data teams. Run A/B and multivariate tests across web, mobile, and server-side environments from a single SDK. Feature flags, audience targeting, and real-time results all come built in. The Stats Engine supports multiple statistical methods, including sequential testing, Bayesian, and frequentist (fixed horizon), so teams can choose the approach that fits their traffic, goals, and decision-making style. Results stay valid throughout, with false discovery rate controls and outlier smoothing built in. Multi-armed bandits automatically shift traffic to winning variations. AI agents review experiments before launch, generate variations, and surface insights from results. From controlled rollouts and instant rollbacks to full-stack experimentation across every digital surface, Optimizely compresses the cycle from hypothesis to validated decision. Teams ship faster and learn with every release. **Average Rating:** 4.3/5.0 **Total Reviews:** 117 **How Do G2 Users Rate Optimizely Feature Experimentation?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 7.1/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 7.7/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 6.5/10 (Category avg: 7.4/10) **Who Is the Company Behind Optimizely Feature Experimentation?** - **Seller:** [Optimizely](https://www.g2.com/sellers/optimizely-a5a01825-75d4-4ab9-84c1-3a421d75af81) - **Year Founded:** 1994 - **HQ Location:** New York - **Twitter:** @Optimizely (28,791 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/optimizely/ (1,650 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Senior Software Engineer - **Top Industries:** Financial Services, Computer Software - **Company Size:** 50% Mid-Market, 26% Small-Business #### What Are Optimizely Feature Experimentation's Pros and Cons? **Pros:** - A/B Testing (10 reviews) - Ease of Use (10 reviews) - Experimentation (10 reviews) - Implementation Ease (8 reviews) - Features (6 reviews) **Cons:** - Difficulty of Use (5 reviews) - Feature Flags Issues (3 reviews) - Learning Curve (3 reviews) - Navigation Difficulty (3 reviews) - Complex Features (2 reviews) ### What Do G2 Reviewers Say About Optimizely Feature Experimentation? *AI-generated summary from verified user reviews* **Pros:** - Users love the **easy-to-use A/B testing** features of Optimizely, facilitating data-driven decision-making and optimization. - Users appreciate the **ease of use** of Optimizely Feature Experimentation, praising its intuitive interface and management simplicity. - Users find the **user-friendly interface** of Optimizely Feature Experimentation essential for efficient A/B testing and audience management. - Users find the **implementation ease** of Optimizely Feature Experimentation remarkable, allowing seamless execution of experiments and integration. - Users appreciate the **comprehensive tools** of Optimizely Feature Experimentation for optimizing digital experiences and data-driven decisions. **Cons:** - Users find the **difficulties in using** Optimizely's feature experimentation to be a significant barrier during setup and implementation. - Users face **feature flags issues** that complicate management and require prior A/B testing knowledge for effective use. - Users find a **steep learning curve** due to the need for prior A/B testing knowledge to navigate the platform. - Users find the **navigation difficult** , which complicates the process of applying multiple feature flags effectively. - Users find the **complex features** of Optimizely challenging, particularly in handling advanced experiments and navigation. #### What Are Recent G2 Reviews of Optimizely Feature Experimentation? **"[Easy to use, complicated to implement](https://www.g2.com/survey_responses/optimizely-feature-experimentation-review-10949890)"** **Rating:** 4.0/5.0 stars *— Giovanni L.* [Read full review](https://www.g2.com/survey_responses/optimizely-feature-experimentation-review-10949890) --- **"[Very good to control roles and permission](https://www.g2.com/survey_responses/optimizely-feature-experimentation-review-10989663)"** **Rating:** 5.0/5.0 stars *— Matheus S.* [Read full review](https://www.g2.com/survey_responses/optimizely-feature-experimentation-review-10989663) --- #### What Are G2 Users Discussing About Optimizely Feature Experimentation? - [What is optimizely experiment?](https://www.g2.com/discussions/what-is-optimizely-experiment) - [Is optimizely open source?](https://www.g2.com/discussions/is-optimizely-open-source) - 1 comment - [What is the use of optimizely?](https://www.g2.com/discussions/what-is-the-use-of-optimizely) - [What is Optimizely Full Stack?](https://www.g2.com/discussions/what-is-optimizely-full-stack) ### 16. [ClickFunnels](https://www.g2.com/products/clickfunnels/reviews) ClickFunnels is a sales funnel software platform that helps entrepreneurs, small business owners, and marketers build and manage their online sales process from a single tool. Instead of managing separate software for landing pages, email, checkout, and follow-up, members can build and launch a complete sales funnel in one place. The platform is built for people who want to sell online but do not have a background in web design or coding. Members can get a funnel live using pre-built templates and a drag-and-drop editor, without writing a single line of code. ClickFunnels supports a range of business types and use cases, including: - Building sales pages and lead capture forms that convert visitors into customers - Selling digital products, online courses, and membership sites - Running email marketing campaigns and automated follow-up sequences - Managing an ecommerce store with checkout, upsells, and order management - Tracking funnel performance with built-in analytics The platform also connects with third-party tools through integrations and a public API, and includes built-in AI tools for writing and funnel building. Training resources are included across all plans, with access to a library of tutorials and onboarding support. ClickFunnels has over 100,000 members and more than 1 million sales funnels created on the platform. **Average Rating:** 4.6/5.0 **Total Reviews:** 384 **How Do G2 Users Rate ClickFunnels?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 8.7/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 9.0/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 8.1/10 (Category avg: 7.4/10) **Who Is the Company Behind ClickFunnels?** - **Seller:** [ClickFunnels](https://www.g2.com/sellers/clickfunnels) - **Year Founded:** 2013 - **HQ Location:** Eagle, ID - **Twitter:** @clickfunnels (25,076 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/7793713/ (419 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, Founder - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 95% Small-Business, 4% Mid-Market #### What Are ClickFunnels's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Easy Setup (2 reviews) - Features (2 reviews) - Flexibility (2 reviews) - Implementation Ease (2 reviews) **Cons:** - Learning Curve (2 reviews) - Missing Features (2 reviews) - Steep Learning Curve (2 reviews) - Bug Issues (1 reviews) - Complex Features (1 reviews) ### What Do G2 Reviewers Say About ClickFunnels? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** in ClickFunnels, enabling quick setup and efficient campaign management. - Users find the **easy setup** of ClickFunnels invaluable for swiftly launching and managing high-converting sales funnels. - Users value the **flexibility and efficiency** of ClickFunnels, benefiting from its all-in-one platform for sales funnels. - Users value the **flexibility** of ClickFunnels for creating customized, high-converting sales funnels efficiently and effectively. - Users find **ClickFunnels easy to implement** , appreciating its fast setup and supportive customer service for smooth deployment. **Cons:** - Users find the **steep learning curve** challenging, especially with complex workflows and many settings in ClickFunnels. - Users express frustration over **missing essential features** in ClickFunnels, impacting usability and overall experience. - Users face a **steep learning curve** with ClickFunnels, particularly due to its complex features and settings. - Users report numerous **bug issues** with ClickFunnels, causing frustration and dissatisfaction with the overall toolset and experience. - Users find the **complex features** of ClickFunnels challenging, making it easy to unknowingly disrupt their site. #### What Are Recent G2 Reviews of ClickFunnels? **"[Easy-to-Implement ClickFunnels Funnels That Boost Order Size](https://www.g2.com/survey_responses/clickfunnels-review-12663289)"** **Rating:** 5.0/5.0 stars *— JT M.* [Read full review](https://www.g2.com/survey_responses/clickfunnels-review-12663289) --- **"[Powerful funnel platform with fast AI-driven setup for agencies](https://www.g2.com/survey_responses/clickfunnels-review-12329803)"** **Rating:** 4.5/5.0 stars *— Christian K.* [Read full review](https://www.g2.com/survey_responses/clickfunnels-review-12329803) --- #### What Are G2 Users Discussing About ClickFunnels? - [What is ClickFunnels used for?](https://www.g2.com/discussions/what-is-clickfunnels-used-for) - [How do I use ClickFunnels for free?](https://www.g2.com/discussions/how-do-i-use-clickfunnels-for-free) - 1 comment - [What is the cost of ClickFunnels?](https://www.g2.com/discussions/what-is-the-cost-of-clickfunnels) - [Are ClickFunnels worth it?](https://www.g2.com/discussions/are-clickfunnels-worth-it) - 1 comment - [What do you get with ClickFunnels?](https://www.g2.com/discussions/what-do-you-get-with-clickfunnels) - 1 comment ### 17. [OptiMonk](https://www.g2.com/products/optimonk/reviews) ✨AI Popup Builder | Popups that perfectly match your brand. Built in minutes. Designed to convert. OptiMonk is the only AI-driven popup builder designed for ecommerce businesses. It enables digital marketers to create high-converting popups in minutes—without any technical knowledge or complex editing tools. With everything you need to maximize email and SMS capture, OptiMonk goes beyond list building. It also helps reduce cart abandonment, drive upsells, promote seasonal offers, and guide visitors through your site. You can create stunning, branded popup campaigns for all of these use cases quickly with our AI wizard. With just a few clicks, our AI automates the creation of popups, ensuring every campaign fits your brand perfectly and is optimized for maximum conversions. This makes the process of launching new campaigns smooth and efficient. And while our AI handles the heavy lifting, you can still take control with our industry-leading drag-and-drop editor—perfect for those moments when you want to fine-tune your campaigns and add a personal touch. Try OptiMonk and see the difference for yourself! EVERYTHING YOU NEED TO INCREASE CONVERSIONS: 👉 AI wizard: Instantly create stunning, branded popup campaigns with the power of AI. 👉 Drag & drop editor: Fine-tune your popups anytime with our easy visual editor. 👉 Use case library: We provide ready-made templates for a wide range of use cases, incorporating proven strategies like discount codes, limited-time offers, gamification, and personalized product recommendations. 👉 A/B testing: Launch quick tests to find the best headlines, offers, or messages. 👉 Analytics: Optimize for real revenue, not just clicks or signups. 👉 Personalization: Show the right message to the right customer, every time. Start turning traffic into sales now with OptiMonk! **Average Rating:** 4.8/5.0 **Total Reviews:** 155 **How Do G2 Users Rate OptiMonk?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 8.7/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 8.3/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 7.9/10 (Category avg: 7.4/10) **Who Is the Company Behind OptiMonk?** - **Seller:** [OptiMonk](https://www.g2.com/sellers/optimonk) - **Year Founded:** 2014 - **HQ Location:** Debrecen - **Twitter:** @OptiMonk1 (3,123 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5369196/ (49 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Marketing Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 83% Small-Business, 14% Mid-Market #### What Are OptiMonk's Pros and Cons? **Pros:** - Campaign Creation (1 reviews) - Campaign Management (1 reviews) - Convenience (1 reviews) - Customer Support (1 reviews) - Ease of Creation (1 reviews) **Cons:** - Difficult Setup (1 reviews) - Editing Issues (1 reviews) - Integration Difficulty (1 reviews) - Integration Issues (1 reviews) - Lack of API Integration (1 reviews) ### What Do G2 Reviewers Say About OptiMonk? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of campaign creation** with OptiMonk's user-friendly templates. - Users praise the **user-friendly campaign creation** with templates, making it easy to design effective marketing campaigns. - Users find the **setup and campaign management convenient** once initial challenges are addressed, enhancing workflow efficiency. - Users commend the **excellent customer support** from OptiMonk, noting their helpfulness and professionalism consistently. - Users love the **ease of creation** with OptiMonk, finding it simple to design impactful campaigns using templates. **Cons:** - Users find the **difficult setup** challenging, especially when targeting specific pages to conserve pageviews. - Users find **editing issues** arise when trying to change colors and fonts, making it a challenging task. - Users experience **integration difficulty** with OptiMonk, especially when setting up targeted pages to save pageviews. - Users find **integration issues** with Emarsys challenging, complicating setup and limiting pageview management. - Users find the **lack of API integration** challenging, complicating setup and limiting efficient use of pageviews. #### What Are Recent G2 Reviews of OptiMonk? **"[Easy Popup Setup with Great Analytics](https://www.g2.com/survey_responses/optimonk-review-12954054)"** **Rating:** 4.5/5.0 stars *— Emin Z.* [Read full review](https://www.g2.com/survey_responses/optimonk-review-12954054) --- **"[Empowers Marketing with Ease and Innovation](https://www.g2.com/survey_responses/optimonk-review-12762071)"** **Rating:** 4.5/5.0 stars *— Prahlad K.* [Read full review](https://www.g2.com/survey_responses/optimonk-review-12762071) --- #### What Are G2 Users Discussing About OptiMonk? - [Is opt in Monster free?](https://www.g2.com/discussions/is-opt-in-monster-free) - [How do you set up OptiMonk?](https://www.g2.com/discussions/how-do-you-set-up-optimonk) - [What is front OptiMonk com?](https://www.g2.com/discussions/what-is-front-optimonk-com) - [What is OptiMonk used for?](https://www.g2.com/discussions/what-is-optimonk-used-for) ### 18. [Crazy Egg](https://www.g2.com/products/crazy-egg/reviews) Since 2005, Crazy Egg has helped hundreds of thousands of website owners pay attention to every website visitor, so they can get the most out of every website visit. With access to 5 different types of heatmaps, a visitor recordings/session replay tool, A/B testing, AND surveys, you have the complete package to transform your business by improving your user experience. **Average Rating:** 4.2/5.0 **Total Reviews:** 125 **How Do G2 Users Rate Crazy Egg?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 7.9/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 7.1/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 5.4/10 (Category avg: 7.4/10) **Who Is the Company Behind Crazy Egg?** - **Seller:** [Crazy Egg](https://www.g2.com/sellers/crazy-egg) - **Year Founded:** 2006 - **HQ Location:** La Mirada, CA - **Twitter:** @CrazyEgg (43,482 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5202702/ (43 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 43% Mid-Market, 43% Small-Business #### What Are Crazy Egg's Pros and Cons? **Pros:** - Ease of Use (12 reviews) - Heatmaps (8 reviews) - Easy Setup (7 reviews) - Customer Support (6 reviews) - Insights (6 reviews) **Cons:** - Limitations (4 reviews) - Limited Features (4 reviews) - Missing Features (4 reviews) - Filtering Issues (3 reviews) - Limited Analysis (2 reviews) ### What Do G2 Reviewers Say About Crazy Egg? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** of Crazy Egg, finding it simple to install and navigate without technical skills. - Users value the **intuitive heat maps** of Crazy Egg, significantly enhancing their website analysis and user experience. - Users commend the **easy setup** of Crazy Egg, appreciating its simplicity and quick implementation for web analytics. - Users praise Crazy Egg's **exceptional customer support** , experiencing prompt and effective assistance for their analytics needs. - Users value the **intuitive heatmaps and session recordings** , enhancing user behavior analysis and website optimization. **Cons:** - Users find the **tracking script requirement** restrictive, limiting exploration of Crazy Egg's features effectively. - Users feel the **limited features** of Crazy Egg restrict exploration and advanced analytics capabilities, impacting overall usability. - Users find the **missing advanced analytics features** in Crazy Egg limits its effectiveness compared to other tools. - Users find **filtering issues** in Crazy Egg limit report visibility and advanced analytics compared to competitors. - Users find the **limited analysis** capabilities of Crazy Egg restrict their ability to perform deeper data evaluations externally. #### What Are Recent G2 Reviews of Crazy Egg? **"[Crazy Egg Packs Great Value with Tons of Features and Regular Updates](https://www.g2.com/survey_responses/crazy-egg-review-12772507)"** **Rating:** 4.0/5.0 stars *— Louis C.* [Read full review](https://www.g2.com/survey_responses/crazy-egg-review-12772507) --- **"[Incredible customer support for a great product](https://www.g2.com/survey_responses/crazy-egg-review-11892350)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/crazy-egg-review-11892350) --- #### What Are G2 Users Discussing About Crazy Egg? - [What do you recommend for those considering Crazy Egg for heat mapping and user behavior analysis?](https://www.g2.com/discussions/what-do-you-recommend-for-those-considering-crazy-egg-for-heat-mapping-and-user-behavior-analysis) - [What is Crazy Egg used for?](https://www.g2.com/discussions/what-is-crazy-egg-used-for) - [What does Crazy Egg do?](https://www.g2.com/discussions/what-does-crazy-egg-do) - [How do you install Crazy Egg?](https://www.g2.com/discussions/how-do-you-install-crazy-egg) - [Who owns Crazy Egg?](https://www.g2.com/discussions/who-owns-crazy-egg) ### 19. [ConvertFlow](https://www.g2.com/products/convertflow/reviews) Launch and A/B test funnels quickly with AI using ConvertFlow's funnel builder. Use AI to remix 400+ funnel templates for landing pages, quizzes, forms, popups and more. Landing Page Funnels: • Create and A/B test landing pages that match your ad campaigns, 
without waiting on developers • Generate landing pages quickly using AI to remix 100+ landing page templates • Create multi-step personalized sales funnels • Host pages on your own custom domain, sync to Shopify pages, or embed anywhere Quiz Funnels: • Product quizzes uncover shopper preferences, segment shoppers into the right audiences and make personalized product recommendations • Lead generation quizzes qualify leads and conditionally route them through funnel paths • Quiz templates for a wide range of industries • Display as popups, pages, and embeddable formats • Conditional product recommendations using answers & scores • Sync answers to Klaviyo, HubSpot, Attentive, MailChimp, Customer.io etc Popups: • Grow your email & SMS opt-in lists faster by targeting personalized offers to new & returning shoppers • Choose from 100+ list subscribe templates • Launch popups, sticky bars, embeds, and landing pages • Personalize by product interest, shopping cart & more • Syncs with Klaviyo, Attentive, MailChimp, Postscript etc Upsell Funnels: • Grow AOV with 1-click upsells & cart cross-sells • Triggers based on product just added to cart • Display cross-sells as popups, on pages, and with embeds • Shoppers can add all products to cart with a single click • Target cross-sells to returning subscriber segments Abandonment Funnels: • Prevents shopping cart abandonment before it happens by making offers to exiting shoppers • Triggers on desktop when mouse moves to exit 
or on mobile when back button is clicked • Triggers pre-cart abandonment email & SMS sequences Full-Funnel Personalization: • Connect your marketing CRMs and start personalizing website funnels based on contact segmentation • Use merge tags to greet returning contacts • Target website content and funnel experiences to visitor segments and lifecycle stages **Average Rating:** 4.5/5.0 **Total Reviews:** 55 **How Do G2 Users Rate ConvertFlow?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 8.3/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 9.2/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 6.7/10 (Category avg: 7.4/10) **Who Is the Company Behind ConvertFlow?** - **Seller:** [ConvertFlow](https://www.g2.com/sellers/convertflow) - **Year Founded:** 2016 - **HQ Location:** Miami - **Twitter:** @convertflow (1,449 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/convertflow/ (7 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Health, Wellness and Fitness - **Company Size:** 70% Small-Business, 29% Mid-Market #### What Are ConvertFlow's Pros and Cons? **Pros:** - Ease of Use (8 reviews) - Integrations (5 reviews) - Easy Integrations (4 reviews) - Easy Setup (4 reviews) - A/B Testing (3 reviews) **Cons:** - Slow Loading (3 reviews) - Slow Performance (3 reviews) - Complex Interface (2 reviews) - Editing Issues (2 reviews) - Editor Issues (2 reviews) ### What Do G2 Reviewers Say About ConvertFlow? *AI-generated summary from verified user reviews* **Pros:** - Users find ConvertFlow to be **intuitive and easy to use** , appreciating its seamless integration and helpful features. - Users appreciate the **seamless integration** capabilities of ConvertFlow, enhancing their website functionality effortlessly. - Users enjoy the **easy integrations** with ConvertFlow, finding it intuitive and quick to set up on their sites. - Users highlight the **easy setup** of ConvertFlow, appreciating its seamless integration and user-friendly features. - Users love the **A/B testing capabilities** of ConvertFlow, leading to significant revenue generation through effective funnel optimization. **Cons:** - Users experience **slow loading** times with ConvertFlow, leading to frustration while navigating the platform. - Users experience **slow performance** with ConvertFlow, including long loading times and lag in complex workflows. - Users find the **complex interface** challenging, requiring focus and technical skills for optimal use and customization. - Users report **editing issues** with ConvertFlow, particularly with element placement and occasional lag during complex flows. - Users find the **editor can lag and be finicky** , which sometimes complicates the editing process. #### What Are Recent G2 Reviews of ConvertFlow? **"[Great tool for landing pages and AB testing. Support has been fantastic.](https://www.g2.com/survey_responses/convertflow-review-11414580)"** **Rating:** 4.5/5.0 stars *— Pieta M.* [Read full review](https://www.g2.com/survey_responses/convertflow-review-11414580) --- **"[ConvertFlow Funnels Drove Millions in Revenue for Us](https://www.g2.com/survey_responses/convertflow-review-12196001)"** **Rating:** 5.0/5.0 stars *— Verified User in Construction* [Read full review](https://www.g2.com/survey_responses/convertflow-review-12196001) --- #### What Are G2 Users Discussing About ConvertFlow? - [What is ConvertFlow used for?](https://www.g2.com/discussions/what-is-convertflow-used-for) ### 20. [Shogun](https://www.g2.com/products/shogun-shogun/reviews) Shogun is a comprehensive suite of optimization, personalization, and visual merchandising tools designed to grow your business. Integrated seamlessly with Shopify and BigCommerce, our platform empowers your team to create, customize, and optimize landing pages effortlessly. With our intuitive visual editor, you can quickly tailor pages to your brand's needs, while A/B testing ensures you're always improving conversion rates. Personalize every visitor's experience with Targeted Experiences, and drive organic traffic with AI-generated SEO copy. Trusted by over 35,000 ecommerce brands like Beardbrand, Rumpl, and The Ridge, Shogun enables you to differentiate and increase conversions without needing to code. **Average Rating:** 4.6/5.0 **Total Reviews:** 86 **How Do G2 Users Rate Shogun?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 6.9/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 7.6/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 6.5/10 (Category avg: 7.4/10) **Who Is the Company Behind Shogun?** - **Seller:** [Shogun](https://www.g2.com/sellers/shogun) - **Year Founded:** 2015 - **HQ Location:** San Mateo, CA - **Twitter:** @Shogun (1,849 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/6460956/ (237 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 76% Small-Business, 23% Mid-Market #### What Are Shogun's Pros and Cons? **Pros:** - Ease of Use (22 reviews) - Customer Support (20 reviews) - Helpful (13 reviews) - Intuitive (10 reviews) - User-Friendly (9 reviews) **Cons:** - Editing Issues (7 reviews) - Layout Issues (6 reviews) - Learning Curve (6 reviews) - Limited Features (5 reviews) - Expensive (4 reviews) ### What Do G2 Reviewers Say About Shogun? *AI-generated summary from verified user reviews* **Pros:** - Users find Shogun's **ease of use** exceptional, thanks to its intuitive drag-and-drop features for seamless site updates. - Users praise Shogun for its **responsive customer support** , enhancing their experience and facilitating seamless software use. - Users find Shogun's **helpful customer support** and ease of use to be invaluable for their design needs. - Users praise Shogun for its **intuitive design** , making it easy for teams to build and edit pages effectively. - Users appreciate Shogun's **user-friendly interface** , making website management intuitive and efficient with quick support. **Cons:** - Users experience **editing issues** with page rendering and block formatting that require customer support for resolution. - Users experience **layout issues** with spacing and formatting across devices, requiring adjustments for optimal results. - Users find the **steep learning curve** challenging, requiring time and practice to master Shogun’s interface effectively. - Users express frustration with **limited features** in Shogun, impacting customization and usability for their projects. - Users feel the service is **expensive** , particularly when considering limitations and the need for higher-priced tiers. #### What Are Recent G2 Reviews of Shogun? **"[Customer Service Team On point](https://www.g2.com/survey_responses/shogun-review-10958274)"** **Rating:** 4.5/5.0 stars *— Verified User in Furniture* [Read full review](https://www.g2.com/survey_responses/shogun-review-10958274) --- **"[Easy to use and fully customizable elements](https://www.g2.com/survey_responses/shogun-review-10394859)"** **Rating:** 4.0/5.0 stars *— Lance M.* [Read full review](https://www.g2.com/survey_responses/shogun-review-10394859) --- #### What Are G2 Users Discussing About Shogun? - [What does Shogun Page Builder do?](https://www.g2.com/discussions/what-does-shogun-page-builder-do) - [Is Shogun Page Builder free?](https://www.g2.com/discussions/is-shogun-page-builder-free) - [How does Shogun work for BigCommerce?](https://www.g2.com/discussions/how-does-shogun-work-for-bigcommerce) - [What can Shogun do?](https://www.g2.com/discussions/shogun-page-builder-what-can-shogun-do) ### 21. [Nosto](https://www.g2.com/products/nosto/reviews) Nosto is the agentic Commerce Experience Platform (CXP) that gives ecommerce leaders intuitively designed tools and AI agents to increase online revenue through end-to-end commerce experience management. With experience.AI™, Nosto’s intelligence engine, brands can enrich and connect customer, product, and content data in real-time. This unified data layer makes it actionable to personalize every step of the customer journey—from high-relevance Site Search to automated Category Merchandising, A/B testing and 1to1 Product Recommendations. To accelerate productivity, Nosto introduces Huginn, an always-on AI commerce agent. Huginn orchestrates a network of purpose-built agents to automate complex workflows, allowing teams to move from ideation to execution faster than ever before. Trusted by over 1,500 global brands—including Kylie Cosmetics, Muji, Dermalogica, and New Era—Nosto is built for scale. It empowers brands with significant SKUs to launch and optimize compelling onsite experiences without extensive IT resources. With offices in New York, London, Paris, Berlin, and Stockholm, Nosto pairs innovative agentic technology with expert support to help brands maximize their digital potential. **Average Rating:** 4.6/5.0 **Total Reviews:** 226 **How Do G2 Users Rate Nosto?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 7.9/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 8.1/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 8.3/10 (Category avg: 7.4/10) **Who Is the Company Behind Nosto?** - **Seller:** [Nosto Solutions](https://www.g2.com/sellers/nosto-solutions) - **Year Founded:** 2013 - **HQ Location:** Helsinki, Southern Finland - **Twitter:** @NostoSolutions (2,397 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2621568/ (165 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 49% Small-Business, 45% Mid-Market #### What Are Nosto's Pros and Cons? **Pros:** - Features (14 reviews) - Customer Support (11 reviews) - Personalization (11 reviews) - Recommendation Systems (11 reviews) - Recommendations System (10 reviews) **Cons:** - Difficult Learning (5 reviews) - Learning Curve (4 reviews) - Missing Features (4 reviews) - Expensive (3 reviews) - Feature Limitations (3 reviews) ### What Do G2 Reviewers Say About Nosto? *AI-generated summary from verified user reviews* **Pros:** - Users commend Nosto for its **easy installation and excellent customer support** , enhancing personalization and boosting sales effectively. - Users highlight the **excellent customer support** from Nosto, particularly valuing the prompt assistance from their account manager. - Users enjoy the **personalization features** of Nosto, enhancing customer experiences and driving sales effortlessly. - Users value Nosto for its **automated product recommendations** , enhancing efficiency and boosting sales through tailored suggestions. - Users value the **automated product recommendations** from Nosto, greatly reducing manual work and enhancing customer experiences. **Cons:** - Users find **difficult learning** curve in Nosto, requiring time and support to fully understand its functionalities. - Users find the **learning curve challenging** without support, making it complex to understand initial functionalities. - Users report **missing features** such as improved reporting and customization options, impacting their overall experience with Nosto. - Users find Nosto to be **expensive** compared to alternatives, making it challenging for small businesses to justify the cost. - Users face **feature limitations** in Nosto, particularly with customization and data accessibility hindering their overall experience. #### What Are Recent G2 Reviews of Nosto? **"[Excellent Customer Service + Results!](https://www.g2.com/survey_responses/nosto-review-7776547)"** **Rating:** 5.0/5.0 stars *— Eryn D.* [Read full review](https://www.g2.com/survey_responses/nosto-review-7776547) --- **"[Utility and flexibility with Nosto](https://www.g2.com/survey_responses/nosto-review-11299199)"** **Rating:** 5.0/5.0 stars *— Jeffrey R.* [Read full review](https://www.g2.com/survey_responses/nosto-review-11299199) --- #### What Are G2 Users Discussing About Nosto? - [What is Nosto used for?](https://www.g2.com/discussions/what-is-nosto-used-for) - 1 comment ### 22. [Symplify Conversion](https://www.g2.com/products/symplify-conversion/reviews) Symplify Conversion is a conversion optimisation platform built for marketing and product teams who want to turn website traffic into revenue without relying on developers. Run A/B, multivariate, and funnel tests directly on your live site while mapping user behavior through integrated heatmaps, session recordings, and surveys. Built in Stockholm with European data hosting, Symplify Conversion allows you to identify leaks, analyze journeys, and deploy variations seamlessly via a single script. Symplify Conversion gives your team: - A/B, multivariate, and funnel testing on live pages - Integrated heatmaps, session recordings, and user surveys - A fully editable visual version of your live site. No CMS or HTML necessary - One single, lightweight script to eliminate performance lag - Instant conversion analytics and tracking from your first test Trusted by organisations across Europe and globally, Symplify Conversion is the compliant, high-performance choice for data-driven optimisation. **Average Rating:** 4.7/5.0 **Total Reviews:** 20 **How Do G2 Users Rate Symplify Conversion?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10) - **Multivariate testing capacities:** 6.7/10 (Category avg: 8.6/10) **Who Is the Company Behind Symplify Conversion?** - **Seller:** [Symplify](https://www.g2.com/sellers/symplify) - **Year Founded:** 2000 - **HQ Location:** Stockholm - **Twitter:** @WorldOfSymplify (53 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/33288841/ (49 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Small-Business, 42% Mid-Market #### What Are Recent G2 Reviews of Symplify Conversion? **"[Great collaboration and a lot of good insights](https://www.g2.com/survey_responses/symplify-conversion-review-5211989)"** **Rating:** 5.0/5.0 stars *— Erica B.* [Read full review](https://www.g2.com/survey_responses/symplify-conversion-review-5211989) --- **"[Efficient Tool for Optimizing E-Commerce Conversions](https://www.g2.com/survey_responses/symplify-conversion-review-9185969)"** **Rating:** 4.0/5.0 stars *— Joachim G.* [Read full review](https://www.g2.com/survey_responses/symplify-conversion-review-9185969) --- #### What Are G2 Users Discussing About Symplify Conversion? - [What is Symplify Conversion used for?](https://www.g2.com/discussions/what-is-symplify-conversion-used-for) ### 23. [Hushly](https://www.g2.com/products/hushly/reviews) Hushly is an three-in-one conversion cloud designed to improve buyer experiences and drive conversions for B2B marketers. Our system of engagement includes a variety of tools and capabilities, such as website personalization, content personalization, landing page builder and personalization, demand capture, enrichment, human-verified leads, along with account-based experiences. These tools allow marketers to create more relevant and engaging experiences for their target audience, which can ultimately help drive better business outcomes, such as increased engagement, higher conversion rates, and greater customer loyalty. Buyers benefit from dynamic, personalized content and connected digital experiences that enable them to be better educated and make informed decisions more quickly. **Average Rating:** 4.8/5.0 **Total Reviews:** 69 **How Do G2 Users Rate Hushly?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10) **Who Is the Company Behind Hushly?** - **Seller:** [LeadTip Inc.](https://www.g2.com/sellers/leadtip-inc) - **Year Founded:** 2016 - **HQ Location:** Cupertino, CA - **Twitter:** @MyHushly (2,297 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/hushly/about (39 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 62% Mid-Market, 25% Enterprise #### What Are Hushly's Pros and Cons? **Pros:** - AI Technology (3 reviews) - Analytics (3 reviews) - Customer Support (3 reviews) - Customization (3 reviews) - Ease of Use (3 reviews) **Cons:** - Learning Curve (2 reviews) - UX Improvement (2 reviews) - Complex Features (1 reviews) - Complexity (1 reviews) - Design Limitations (1 reviews) ### What Do G2 Reviewers Say About Hushly? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **exceptional AI automation** of Hushly, enhancing personalization and improving ABM execution at scale. - Users appreciate Hushly's **powerful personalization tools** that enhance lead conversion and streamline inbound strategies seamlessly. - Users commend Hushly's **responsive customer support** , ensuring seamless implementation and optimization throughout their experience. - Users value the **customization capabilities** of Hushly, enabling tailored content and optimized lead conversion strategies. - Users find Hushly **very easy to use** , especially appreciated for its seamless integration and efficient lead conversion tools. **Cons:** - Users experience a **steep learning curve** when setting up advanced features, though support is available for assistance. - Users note the **need for a UX refresh** in Hushly, as feature complications hinder ease of use. - Users experience **feature complications** with Hushly, leading to challenges in usability and overall satisfaction. - Users report **feature complications** in Hushly, which hinder ease of use and create a frustrating experience. - Users note the **design limitations** of Hushly, mentioning that a UX refresh is needed for better experience. #### What Are Recent G2 Reviews of Hushly? **"[A Smart Platform That Truly Supports Modern B2B Marketing](https://www.g2.com/survey_responses/hushly-review-11054714)"** **Rating:** 5.0/5.0 stars *— Bob M.* [Read full review](https://www.g2.com/survey_responses/hushly-review-11054714) --- **"[ABM Digital Experiences](https://www.g2.com/survey_responses/hushly-review-11451285)"** **Rating:** 5.0/5.0 stars *— Carlos T.* [Read full review](https://www.g2.com/survey_responses/hushly-review-11451285) --- #### What Are G2 Users Discussing About Hushly? - [What is Hushly used for?](https://www.g2.com/discussions/what-is-hushly-used-for) ### 24. [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews) Introducing Unbounce, a high-converting landing page creation and optimization platform that helps you build conversion-optimized campaigns that’ll help you scale your marketing without limits. **Average Rating:** 4.3/5.0 **Total Reviews:** 380 **How Do G2 Users Rate Unbounce Landing Pages?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 7.1/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 8.0/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 6.9/10 (Category avg: 7.4/10) **Who Is the Company Behind Unbounce Landing Pages?** - **Seller:** [Unbounce](https://www.g2.com/sellers/unbounce) - **Company Website:** https://unbounce.com - **Year Founded:** 2009 - **HQ Location:** Vancouver - **Twitter:** @unbounce (72,651 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/503432/ (130 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Founder - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 59% Small-Business, 33% Mid-Market #### What Are Unbounce Landing Pages's Pros and Cons? **Pros:** - Ease of Use (5 reviews) - Integrations (5 reviews) - Easy Setup (3 reviews) - Drag (2 reviews) - Easy Creation (2 reviews) **Cons:** - Poor Customer Support (3 reviews) - Billing Issues (2 reviews) - Complexity (1 reviews) - Complex Processes (1 reviews) - Delayed Responses (1 reviews) ### What Do G2 Reviewers Say About Unbounce Landing Pages? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Unbounce, praising its intuitive drag-and-drop editor for efficient landing page creation. - Users love the **seamless integrations** of Unbounce Landing Pages, enhancing their marketing efficiency and performance. - Users praise the **easy setup** of Unbounce, enabling quick creation and integration of landing pages efficiently. - Users love the **intuitive drag-and-drop editor** of Unbounce, allowing for fast and creative landing page creation. - Users find it easy to use the **intuitive drag-and-drop builder** for quickly creating effective landing pages. **Cons:** - Users express frustration with the **poor customer support** of Unbounce, citing slow responses and billing issues. - Users face significant **billing issues** , with unexpected charges and unresponsive support causing frustration and dissatisfaction. - Users find the **complexity of integration** with CRM systems adds challenges to their overall experience with Unbounce. - Users experience **complex processes** with Unbounce, particularly in CRM integration and gathering user behavior insights. - Users experience **delayed responses** from Unbounce, making support frustrating and resolving issues a lengthy process. #### What Are Recent G2 Reviews of Unbounce Landing Pages? **"[Fast, Self-Serve Creation of Great-Looking Landing Pages](https://www.g2.com/survey_responses/unbounce-landing-pages-review-12707370)"** **Rating:** 4.0/5.0 stars *— Noga M.* [Read full review](https://www.g2.com/survey_responses/unbounce-landing-pages-review-12707370) --- **"[Unbounce improve Conversion](https://www.g2.com/survey_responses/unbounce-landing-pages-review-11149411)"** **Rating:** 5.0/5.0 stars *— Michael D.* [Read full review](https://www.g2.com/survey_responses/unbounce-landing-pages-review-11149411) --- ### 25. [SiteSpect](https://www.g2.com/products/sitespect/reviews) SiteSpect is the leading A/B testing and optimization platform that enables growing businesses to test changes to their website, mobile experience, and other digital properties. SiteSpect enables you to test and personalize across the entire customer experience, from client-side look and feel to server-side functionality, engaging your website visitors with the right experience at the right time. The platform's ease of use and speed of deployment empowers marketers, developers, and IT professionals to create and run tests that help you make smarter data-driven decisions, increase engagement, improve site performance, and grow faster. SiteSpect is the most complete, powerful, and easiest solution for optimizing and personalizing your customers’ experiences. SiteSpect offers unprecedented site performance, scalability, data integrity, security, and the ability to optimize every part of the customer experience. Our solution is PCI compliant and fully redundant and can be deployed via private cloud, public cloud or on-premise behind your firewall. **Average Rating:** 4.4/5.0 **Total Reviews:** 59 **How Do G2 Users Rate SiteSpect?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 7.7/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 8.3/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 4.6/10 (Category avg: 7.4/10) **Who Is the Company Behind SiteSpect?** - **Seller:** [Monetate](https://www.g2.com/sellers/monetate-0016d06a-2f85-4105-9fad-407d1891d243) - **Year Founded:** 2008 - **HQ Location:** New York - **Twitter:** @monetate (5,819 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/monetate-/about/ (107 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail, Leisure, Travel & Tourism - **Company Size:** 43% Mid-Market, 35% Enterprise #### What Are SiteSpect's Pros and Cons? **Pros:** - Customer Support (3 reviews) - A/B Testing (2 reviews) - Analytics (1 reviews) - Ease of Use (1 reviews) - Feature Variety (1 reviews) **Cons:** - Complex Features (2 reviews) - Complex Interface (1 reviews) - Complexity (1 reviews) - Complex Reporting (1 reviews) - Difficulty of Use (1 reviews) ### What Do G2 Reviewers Say About SiteSpect? *AI-generated summary from verified user reviews* **Pros:** - Users value the **exceptional customer support** of SiteSpect, noting quick responses and proactive solutions to their needs. - Users value the **powerful A/B testing capabilities** of SiteSpect, appreciating its flexibility and excellent customer support. - Users value the **robust analytics capabilities** of SiteSpect, appreciating its server-side and client-side testing options. - Users appreciate the **ease of use** of SiteSpect, finding its user interface highly intuitive and accessible. - Users value the **variety of features** SiteSpect offers, effectively managing complex tests and setups seamlessly. **Cons:** - Users find the **complex features** of SiteSpect overwhelming, especially for those new to AB testing. - Users find the **interface complex** , especially beginners, though it becomes manageable with time and experience. - Users find the **complexity overwhelming** , but appreciate that support helps navigate the numerous possibilities. - Users find the **complexity of the tool** challenging for beginners, though it becomes easier with time. - Users find SiteSpect **difficult to use initially** , especially if they're new to AB testing, but adapt quickly. #### What Are Recent G2 Reviews of SiteSpect? **"[Great AB testing platform](https://www.g2.com/survey_responses/sitespect-review-10986309)"** **Rating:** 4.5/5.0 stars *— Dylan .* [Read full review](https://www.g2.com/survey_responses/sitespect-review-10986309) --- **"[Fantastic CRO Tool](https://www.g2.com/survey_responses/sitespect-review-11031047)"** **Rating:** 5.0/5.0 stars *— Jordy P.* [Read full review](https://www.g2.com/survey_responses/sitespect-review-11031047) --- #### What Are G2 Users Discussing About SiteSpect? - [How do you use Sitespect?](https://www.g2.com/discussions/how-do-you-use-sitespect) - [Who owns SiteSpect?](https://www.g2.com/discussions/who-owns-sitespect) - [How much does SiteSpect cost?](https://www.g2.com/discussions/how-much-does-sitespect-cost) - [What does SiteSpect do?](https://www.g2.com/discussions/what-does-sitespect-do) ## What Is A/B Testing Tools? [Conversion Rate Optimization Tools](https://www.g2.com/categories/conversion-rate-optimization-tools) ## What Software Categories Are Similar to A/B Testing Tools? - [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization) - [Personalization Engines](https://www.g2.com/categories/personalization-engines) - [Personalization Software](https://www.g2.com/categories/personalization) --- ## How Do You Choose the Right A/B Testing Tools? ### What You Should Know About A/B Testing Tools ### What are A/B Testing Tools? A/B testing tools measure how customers interact with a brand’s digital creative content. Through conducting tests on customer interaction, companies can extract real data and metrics to optimize products. A/B testing tools allow marketers, advertisers, and web developers to test different versions of digital content to find the customer-preferred digital experience and personalization for various personas. Website visitors subconsciously react to every element on a web page—such as the color and aggressiveness of a live chat pop-up, the phrasing of a call-to-action (CTA) button, or the positioning of the search bar. A/B testing solutions give web content creators the tools to deploy the tests, determine the target audience, and analyze the experiment results. These tools are used to improve conversion rate and bounce rates, as well as the overall success of a website. The main way that digital creativity is tested is through a rotating A/B test. This is done by using two iterations of a design and seeing which one gets the highest click-through rate. A company can conduct a test with version A for 500 users from the target audience and then another test on version B for 500 users with a completely different variant. The company can then see which one gets the highest click-through rate and, ultimately, determine which variant should be used. A/B testing can offer the following use cases to improve a company’s performance: - Create the most successful version of the e-commerce site, especially the home page and calls-to-action (CTA) - Increase website traffic and reduce bounce rates - Gain insight into user behavior - Analyze any and all test segments to discover key opportunities - Increase conversion rates and e-commerce profits - Tailor e-commerce content and goals through continuous testing - Determine the consumer impact of differing designs and formats on website optimization #### What Types of A/B Testing Tools Exist? **Proprietary A/B testing** Proprietary solutions will require time and resources but will adapt to very specific case studies and customizations. Proprietary products also provide customer support and streamline the process of setting up, tracking, and analyzing tests. **Open-source A/B testing** Open-source solutions come with a very small price tag (if any at all). While open-source software doesn’t offer the same kinds of reports and finetuned features as proprietary solutions, it gives access to an entire community of programmers and developers with bountiful testing experience. ### What are the Common Features of A/B Testing Tools? **A/B/n testing:** This type of split testing takes A/B testing to the next level by analyzing multiple versions of a creative product, one variable at a time. This allows a company to determine the best variation across a multitude of tests that measure KPIs on several iterations. The analytics tools used for a simple A/B test will also measure the same KPIs for the multiple variations. **Multivariate testing:** Multivariate testing uses the same methods as A/B testing, but instead of testing only two variables, it tests a higher number. This is essentially like having two tests combined into one. This is a way to conduct test combinations. For example, one multivariate test can test whether the combination of a blue header and white text works better than a red header with grey text. Then, it can test what happens when the combination is flipped—whether a blue header would work better with grey text or a red header would work better with white text. A successfully performed multivariate test would then show which combination had the highest click-through rate. The major benefit of multivariate testing is saving time and ensuring that the best combination with the highest conversion rate is being presented on the website. **Multipage funnel testing:** Multipage funnel testing is a way to test variations of several consecutive website pages. This is a great way to see if customers are finding what they’re looking for in the quickest way possible. The use case of multipage funnel testing can be easily applicable to retail, e-commerce, and any other website where the company is selling a product. This can test how quickly a user went through the buyer funnel from initial interest all the way to the final goal of purchasing the product. A multipage funnel test can help test the most effective way to convert customer interest into a customer purchase. **Audience targeting:** Audience targeting provides the ability to choose where the test will run and for whom. A/B test can be conducted to see which visitor conditions to show the experiment to and which specific URLs the experiment should run on the site. To increase engagement from mobile users who are using Google Chrome, audience targeting can conduct the A/B test on these specific users. This helps increase engagement with a particular audience. **Funnel analysis:** Funnel analysis allows companies to analyze the data in the buyer's journey and make necessary changes to facilitate conversion rate optimization. A/B test with funnel analysis helps understand if things such as registration pages or website subscription options are driving more people to convert or if they’re turning customers away. This allows the tester to see if they need to make adjustments to certain stages to increase engagement. **Heat maps:** Heat maps are a very effective tool for visualizing which links users click on when they visit a website. Heat maps applied to an A/B test will show certain links on a webpage in either blue, yellow, or red to indicate how often those links are clicked. This way, testers can analyze how to effectively set up a page and ensure that the most important links are in spots that are being clicked on the most. **Surveys:** A valuable feature in A/B testing software is surveys. This enables companies to directly ask users which type of variant they prefer through a variety of different questions. The data from the survey can then be translated into graphs or charts, which makes it easier for the tester to visualize the results. This can help companies target which specific variants are working well and which variants are failing. It also may give companies more detail on where to head in order to improve their designs by asking questions that make users explain in detail rather than asking simple yes or no questions. **Statistical relevance analysis:** Statistical relevance analysis helps confirm if an A/B test has a large enough sample size. Users can track their data in real time and see if the test needs more time or if there’s enough traffic to confirm that one variant performed better than another. This helps users stop the test and not use more time on it than needed. Achieving the right sample size ensures the statistical significance of test results is achieved during the testing process. **Test scheduling:** A/B testing platforms allow users to schedule tests in advance to ensure that they are conducted during a time when the website is expected to get a lot of traffic. ### What are the Benefits of A/B Testing Tools? A/B testing software is an essential tool for optimization and growth. The best way to improve a product's performance is by continuously conducting new trials to see what works and what doesn't. The following are reasons why vendors benefit from using these tools. **Higher conversion rates:** Companies can conduct a test to see what will produce the best conversion rate. Rotating A/B tests can give content creators an accurate representation of how quickly users can find what they’re looking for on a website. This can lead to customers purchasing more quickly or subscribing to newsletters more frequently, leading to greater conversions and higher revenue for the company. **Real-time testing:** A/B testing can save companies plenty of time by testing variations in real time. Instead of having to pull people aside to conduct trials, rotating tests are conducted on users who are currently visiting the website. **Genuine testing:** Another major benefit of A/B testing is genuine testing. Tests are conducted on actual visitors who are coming to the website, which means that the results are not skewed by incentives or preconceived knowledge within a trial. Since the testing is done on completely random visitors, the company will get the most accurate picture of how customers are behaving in real time. **Reduced bounce rate:** One of the main goals of A/B testing tools is to test ways to keep people on a website for as long as possible. This can be done by incorporating different page layouts, links that lead back to the website, and CTA buttons. High bounce rates are the main reason for low conversion rates, so testing ways to reduce the bounce rate of a landing page is a critical way to keep customers engaged. ### Who Uses A/B Testing Tools? While A/B testing tools and personalization software generally integrate with systems that work on both the front end and back end of websites, the software isn’t just for technical website developers who specialize in coding. Users with varying skill sets can use the software to enhance their currently existing websites. Appropriately, A/B testing software vendors clearly advertise either their ease of use (embedding just one line of code) or the flexibility with which their tests can be conducted (conducting split-level experiments). Here are some ways various team members can use these tools to enhance performance: **Digital marketing teams:** Digital marketing teams can utilize A/B testing software in a variety of ways. They can measure the efficacy of CTAs, headlines, images, and copy to see which variations will have higher click-through rates with users. In addition, they can measure the frequency of cart abandonment to test how likely a customer is to convert into a sale. **Design teams:** Perfecting the design of a website is an ongoing process. Design teams can utilize A/B testing to optimize a website’s performance and quality of the user experience by making sure visitors are staying on for an ample amount of time. They can do this by testing how quickly people find what they’re looking for, where to place links on a page to get the most clicks, and other web layout adjustments in order to increase customer engagement.  **Research and development teams:** Research teams that focus on optimizing website performance can use surveys within A/B testing tools to see which variants appeal to more users. They can ask about customer desires, demographics, and any other details that they can extract to improve their product and website. #### Software Related to A/B Testing Tools A/B testing can be supplemented with a wide variety of other software that also test for conversion rates and lead generation: [Email marketing software](https://www.g2.com/categories/email-marketing) **:** Email marketing software includes A/B testing features, which can be used to test which of two email campaign options will be more successful. During this process, two variations of an email campaign are sent out to two different pools of recipients. Whichever pool has the higher click rate on the email campaign will indicate which one will be more successful. The results can indicate the open rate, click-through rate, and the number of subscribers that were influenced by the email campaign. This is a great tool to guarantee that the marketing campaign is effective and that it will generate more revenue and happier customers. [Web content management software](https://www.g2.com/categories/web-content-management) **:** Web content management (WCM) systems allow users to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites. WCM tools offer an assortment of templated web pages, from which site administrators can browse and choose. Since the main goal of web content management is to maximize customer engagement, it is a great software to integrate with A/B testing. A/B tests can be conducted on certain web content and provide higher conversion rates. [Digital analytics software](https://www.g2.com/categories/digital-analytics) **:** Digital analytics software tracks website visitors and measures web traffic. Marketers, web developers, and analysts use digital analytics suites to report on the effectiveness and popularity of web experiences and to determine how visitors are finding and interacting with their sites. Digital analytics supplement A/B testing by showing companies which areas need improvement on their website. This can indicate what areas need help from a test to determine what will improve customer engagement. [Heatmap tools](https://www.g2.com/categories/heatmap-tools) **:** Marketers and web developers use heat maps and in-page analytics to visualize where on a web page visitors click, hover, and scroll. Heat maps can be integrated with A/B testing software to effectively set up a page and ensure that the most important links are in spots that are being clicked on the most. ### Challenges with A/B Testing Tools **Ensuring random testing:** It is difficult to ensure that a test is truly random. For example, if a company wanted to conduct an A/B test on page traffic on any random day, it might be difficult to assess whether visitors were less likely to come on that day. If the weather was nice or it was too close to the holidays, people might be less likely to be on their computers, which can skew the test's results. **Testing too many variables:** Product teams are constantly trying to reimagine product pages with new designs to increase sales. However, overtesting can be a problem, especially when users are more familiar with one design over another. This can lead product teams to be overfocused on certain website designs that will most likely not have an effect on the user. The best way to avoid this issue is to focus on major design changes, such as page layouts, rather than the font size of certain words. **Small sample sizes:** Often, A/B tests are conducted on too small a sample. This means that there is not enough data to confidently say that a variation is more successful than another variation because not enough people were tested. The best way to avoid this issue is to conduct a test that is concluded when the test reaches 95% confidence. While this may take some time, it can ensure that it was conducted effectively. ### How to Buy A/B Testing Tools and Software #### Requirements Gathering (RFI/RFP) for A/B Testing Tools When searching for the right A/B testing tool, it’s important to create a long list based on products that contain some of the most necessary features for an effective experiment. After the available pool has been segmented based on crucial features, one can then sort based on nice-to-haves, bells and whistles, and industry-specific software requirements. #### Compare A/B Testing Software Products **Create a long list** In order to create a long list, buyers must ensure the products being considered meet these core criteria: - The software is compatible with one’s technology and computer programs - Cloud storage is available for experimental data - The software offers the scalability needed to perform experiments with a certain n-size - Cost aligns with budget **Create a short list** Once a long list based on core features is created, a short list should be further narrowed based on nice-to-haves and bells and whistles:  - What you see is what you get (WYSIWYG) editing - Little to no coding options for businesses that don’t have employees with a computer science background - Multivariate testing capacities should experiment with more than one variable need to be tested simultaneously - Mobile app testing capabilities if a business has mobile content **Conduct demos** Buyers must schedule calls with the vendors on the short list to ensure their product is the right fit. The most foolproof way to make the right decision is to actually test out the software. It is important to ask vendors about how their product addresses the business’ most pressing needs. #### Selection of A/B Testing Tools **Choose a selection team** The selection team should include the CEO and other executives from finance, marketing, and IT. The CEO will be there to represent the whole company and its business objectives. Finance will be able to represent the company and IT will determine if the product fits well into existing tech stacks and company technology. Most importantly, representatives from marketing will be able to speak fluently on the goals of A/B testing and company needs with software, since the marketing team will be the end user for these tools. **Negotiation** A/B testing software vendors will be bringing their strongest team to seal the deal with a potential client. Therefore, it’s important to come to the negotiation process with questions on certain key features one needs. These include (but are not limited to) multivariate testing and WYSIWYG capabilities, how much coding experience is needed to use the interface, and AI or machine learning. Buyers must ask questions about the total costs and fees associated with purchasing, implementing, and using the product. In order to prevent surprises later, it is crucial to ensure the terms and conditions are read in full and discussed.  **Final decision** It could be useful to create a scoring template that measures the various features mentioned in the long and short list, as well as notes from calls between the client and vendor. ### A/B Testing Tools Trends **Calls-to-action (CTA):** CTAs have become the most popular test to conduct within A/B testing. Calls to action are phrases that try to induce urgency in the buyer, like a certain offering will expire soon or must be purchased immediately. More companies are using CTA links, as they help with end-of-funnel marketing and can lead to a sale in the quickest way possible. Common A/B tests to run on a CTA button include bigger text size, brighter button colors, and any other adjustments to make the button more visually appealing or engaging. **Mobile A/B testing:** These tests are seeing a huge spike in growth as more users are shifting away from desktops and onto their phones. Mobile A/B testing trends can help companies analyze how their mobile app’s layout is performing and how to make mobile purchases for consumers as simple as possible. Since the screen size is so drastic from the desktop to the mobile screen, it’s important to make necessary changes so users can see product offerings on a smaller screen. **Website personalization:** A/B tests enable users to run tests based on customers’ personal information. Companies can utilize big data to offer tailored content (based on assumptions about the way a visitor will behave) to invoke the feeling of a personalized shopping or browsing experience. Testers can run A/B tests to examine if the tailored content leads to more conversions or engagement.