G2

Giovanni L.

Front-End Developer

Mid-Market (51-1000 emp.)

3/17/2025

"Easy to use, complicated to implement"

4/5

What do you like best about Optimizely Feature Experimentation?

It is quite easy to use once it is implemented, and above all the multiple options without having to modify much of the implemented code, being able to perform A/B tests and manage variables all from the same space. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

The only thing I didn't like was the implementation, it's true that the team was helping us a lot, but it took us a long time to implement it, first of all to understand the implementation and above all to be able to segment perfectly. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

I benefit from A/B testing to be able to measure the different functionalities and designs that can affect my conversion, and to be able to control deployments easily especially when it is a big functionality that can affect several things and that anyone can do it without having to depend on the developer running it. Review collected by and hosted on G2.com.