Zipy Features
Metrics (9)
Sessions - Digital Analytics
This feature was mentioned in 10 Zipy reviews.
Accurately measure total web traffic and present data elegantly.
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
As reported in 10 Zipy reviews.
Accurately determine where most people enter your site and where they leave and present data elegantly.
Standard Event Tracking
10 reviewers of Zipy have provided feedback on this feature.
Software automatically tracks standard user actions.
Custom Event Tracking
As reported in 10 Zipy reviews.
Able to set up custom variables to track any user activity on the site.
Retention
Accurately measure bounce rate.
Return
As reported in 10 Zipy reviews.
Track user return rates and related metrics.
Conversions
10 reviewers of Zipy have provided feedback on this feature.
Track what proportion of users convert via a certain action.
Funnels
This feature was mentioned in 10 Zipy reviews.
See how many users proceed down a certain path to conversion.
Reporting (6)
Real-Time Reporting
Based on 10 Zipy reviews.
Obtain live data for who is currently accessing your site.
Trending
Report on how any user activity has changed over time.
Segmentation
As reported in 10 Zipy reviews.
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Mobile Reporting
Analytic tools are also available for mobile and tablet versions of websites.
Unification Across Devices
10 reviewers of Zipy have provided feedback on this feature.
Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards.
Other (6)
User Data
Able to access user-specific data such as location, language, gender, and activity while on the site.
Site Search Reporting
Report on keywords used in internal searches.
Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best.
E-Commerce
Track revenue and transactions.
Promotional Messages
Able to deploy promotional or other pop-up messages based on user actions.
Administration Alerts
System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (4)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
User Behavior (3)
Click Tracking
As reported in 22 Zipy reviews.
Tracks where users are clicking on a web page.
Mouse Movement
This feature was mentioned in 22 Zipy reviews.
Tracks mouse movement over a web page.
Frustration Tracking
This feature was mentioned in 20 Zipy reviews.
See where users experience the most difficulty on a web page.
A/B Testing (4)
Error and Bug Tracking
As reported in 21 Zipy reviews.
Tracks sessions where users encountered errors and bugs.
Split URL Testing
This feature was mentioned in 16 Zipy reviews.
Split web traffic to a page between two different URLs.
Data Analysis
20 reviewers of Zipy have provided feedback on this feature.
Offers insights into relationships between user information and user behavior.
Notes
19 reviewers of Zipy have provided feedback on this feature.
Leave notes on sessions and bugs.
Visitor Information (2)
User Identification
21 reviewers of Zipy have provided feedback on this feature.
Collects user information (location, IP address, email, etc.).
Search Box
As reported in 21 Zipy reviews.
Search sessions by keywords or IP address.
Bug Reporting (3)
User Reports & Feedback
As reported in 24 Zipy reviews.
Give users in-app method of reporting bugs and leaving general performance feedback.
Tester Reports & Feedback
As reported in 21 Zipy reviews.
Give testers in-app method of reporting bugs and leaving general performance feedback.
Team Reports & Comments
20 reviewers of Zipy have provided feedback on this feature.
Give team members method of reporting bugs and leaving comments on bug status.
Bug Monitoring (3)
Analytics
As reported in 25 Zipy reviews.
Provide reproducible, insightful info surrounding bug and crash scenarios.
Bug History
Based on 23 Zipy reviews.
Track history of bug status by application version, date, etc.
Data Retention
As reported in 24 Zipy reviews.
Store bug tracking data for an appropriate and useful amount of time.
Platform Basics (2)
Dynamic Segmentation
Based on 17 Zipy reviews.
Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).
Journey Optimization
This feature was mentioned in 17 Zipy reviews.
Automates the testing and optimization of customer-facing messaging and campaigns.
Platform Data (4)
Journey Reporting
16 reviewers of Zipy have provided feedback on this feature.
Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).
Trends Reporting
Based on 17 Zipy reviews.
Ability to measure product usage by feature, campaign performance by source, and other trending metrics.
Dashboards
This feature was mentioned in 18 Zipy reviews.
Provides dashboards to combine and visualize quantitative and qualitive customer journey data.
Advanced Data Filtering
18 reviewers of Zipy have provided feedback on this feature.
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.
Platform Additional Functionality (3)
Journey Mapping
17 reviewers of Zipy have provided feedback on this feature.
Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.
Integrations
18 reviewers of Zipy have provided feedback on this feature.
Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.
Automated Alerts
Based on 16 Zipy reviews.
Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.
Agentic AI - Session Replay (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Bug Tracking (3)
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Customer Journey Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Product Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Experience Monitoring (DEM) (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
Issue tracking is a system that registers all issues in a centralized repository as they are reported by customers. Learn more about the different types of issue tracking software and how organizations can utilize them.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.


