Zipy Features
Metrics (9)
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Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly.
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
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Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly.
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Standard Event Tracking
Software automatically tracks standard user actions.
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Custom Event Tracking
Able to set up custom variables to track any user activity on the site.
Retention
Accurately measure bounce rate.
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Return
Track user return rates and related metrics.
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Conversions
Track what proportion of users convert via a certain action.
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Funnels
See how many users proceed down a certain path to conversion.
Reporting (6)
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Real-Time Reporting
Obtain live data for who is currently accessing your site.
Trending
Report on how any user activity has changed over time.
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Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Mobile Reporting
Analytic tools are also available for mobile and tablet versions of websites.
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Unification Across Devices
Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards.
Other (6)
User Data
Able to access user-specific data such as location, language, gender, and activity while on the site.
Site Search Reporting
Report on keywords used in internal searches.
Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best.
E-Commerce
Track revenue and transactions.
Promotional Messages
Able to deploy promotional or other pop-up messages based on user actions.
Administration Alerts
System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (4)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
User Behavior (3)
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Click Tracking
Tracks where users are clicking on a web page.
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Mouse Movement
Tracks mouse movement over a web page.
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Frustration Tracking
See where users experience the most difficulty on a web page.
A/B Testing (4)
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Error and Bug Tracking
Tracks sessions where users encountered errors and bugs.
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Split URL Testing
Split web traffic to a page between two different URLs.
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Data Analysis
Offers insights into relationships between user information and user behavior.
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Notes
Leave notes on sessions and bugs.
Visitor Information (2)
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User Identification
Collects user information (location, IP address, email, etc.).
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Search Box
Search sessions by keywords or IP address.
Product Analytics (1)
Usage Tracking/Analytics
Track and interpret metrics on the usage of company resources
Bug Reporting (3)
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User Reports & Feedback
Give users in-app method of reporting bugs and leaving general performance feedback.
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Tester Reports & Feedback
Give testers in-app method of reporting bugs and leaving general performance feedback.
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Team Reports & Comments
Give team members method of reporting bugs and leaving comments on bug status.
Bug Monitoring (3)
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Analytics
Provide reproducible, insightful info surrounding bug and crash scenarios.
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Bug History
Track history of bug status by application version, date, etc.
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Data Retention
Store bug tracking data for an appropriate and useful amount of time.
Platform Basics (2)
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Dynamic Segmentation
Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).
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Journey Optimization
Automates the testing and optimization of customer-facing messaging and campaigns.
Platform Data (4)
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Journey Reporting
Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).
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Trends Reporting
Ability to measure product usage by feature, campaign performance by source, and other trending metrics.
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Dashboards
Provides dashboards to combine and visualize quantitative and qualitive customer journey data.
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Advanced Data Filtering
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.
Platform Additional Functionality (3)
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Journey Mapping
Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.
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Integrations
Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.
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Automated Alerts
Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.
Agentic AI - Session Replay (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Bug Tracking (5)
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Assignment Management
Assign issues and tasks based on availability or required skills
Prioritization
Arrange tasks based on the level of priority or urgency
Agentic AI - Customer Journey Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Product Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Machine Learning
Enable businesses to implement machine learning algorithms on business data such as sales and revenue
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Experience Monitoring (DEM) (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Behavioral Analytics - Product Analytics (5)
Multi-Product Analytics
View analytics for multiple products in a single dashboard, including cross-product engagement
User level Analytics
Ability to see analytics at the user level.
Account level Analytics
Ability to see analytics at the account level.
Segmentation
Ability to compare usage across segments such as role, company size, etc.
Funnels
See how users move though a product via grouped page sequences
AI driven optimization - Product Analytics (4)
User scoring
Scores customers and visitors to identify at-risk or thriving accounts.
Adaptive learning
View analytics for multiple products in a single dashboard, including cross-product engagement
Automated insights
Anticipates needs and offers suggestions without prompting
Autonomous task execution
Capability to perform complex tasks without constant human input
Platform Infrastructure - Product Analytics (3)
Cross System integrations
Works across multiple software systems or databases
Alerts
Receive automated alerts and reports based on gains or losses in performance.
Integrations
Breadth and functionality of integrations with third-party products.
Additional Functionality (61)
API
Application programming interface that allows for integration with other systems/databases
Audit Trail
A record of all activities within the system, including user access, changes made, etc.
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Projections
Estimate or forecast of a future scenario based on the study of present trends
Charting
Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.
Ticket Management
Track, manage, or resolve user requests and IT incidents/issues
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Status Tracking
Track the status over time for a request, process, asset, or transaction
Progress Tracking
Reporting on how each user, task or process has advanced since its initiation
Workflow Management
Create, design and manage workflows for repetitive tasks
Project Time Tracking
Measure time to completion or hours worked for projects
Issue Tracking
Record and follow the progress of every issue
Configurable Workflow
Configure existing workflows to meet your organization's needs
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Agile Methodologies
Iterative project Management approach that involves technologies such as Kanban, Scrum, XP, APF, XPM and more
Customizable Fields
Customize data fields to support various needs and use cases
Backlog Management
The process of evaluating, scheduling, and assigning tasks that have been put on the back burner in favor of higher priority items.
Real-Time Updates
Receive system updates as soon as any changes are made
Single Sign On
Allow users to access multiple services after entering their login credentials once
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Task Scheduling
Track and manage the scheduling of tasks
Activity Tracking
Track and document all activities across devices, networks, and other systems
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Task Management
Create, manage and track all task activities and progression
Project Management
Plan and coordinate all the resources, costs and time needed to execute assignments
Project Planning
Organize and schedule projects
Feedback Management
Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service
Code Repository Integration
Connect to code repositories (e.g., Git or SVN) to import a project or automate the scanning of source code
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Email Management
Manage, store and organize emails within the system or via third-party apps
Knowledge Base Management
Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support
Multiple Projects
Ability to handle several projects simultaneously
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
File Management
Create, save, and store files
Issue Management
Identify and respond to unexpected problems or failures (ie. "negative events")
Task Planning
Data Visualization
Graphical representation of data
Bug/Issue Capture
The creation of a bug/issue ticket, submitted by a team member, customer or end user
Bug Tracking
Monitor and track bugs and issues in the system.
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Commenting/Notes
Leave comments and notes on documents for others to view
@mentions
An @mention is a way to tag or notify a specific person about a message/post
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Task Progress Tracking
Track the status and progress of tasks
Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Funnel Analysis
Method of analysis that visualizes the series of events that lead towards a defined goal.
Product Data Management
Capture, organize and track product-specific data and information in a centralized location
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Cohort Analysis
Analytics that breaks the data in a data set into related groups/categories.
Session Recording
Record active support and chat sessions for auditing and training
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Data Visualization
Graphical representation of data
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Interactive Reports
Edit and personalize data view as needed
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Top-Rated Alternatives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.
Issue tracking is a system that registers all issues in a centralized repository as they are reported by customers. Learn more about the different types of issue tracking software and how organizations can utilize them.
