Zapier Reviews & Product Details

Zapier's copilot is a nice touch; it makes setting up workflows easier and less likely to fail. Zapier has embraced the AI era and has made additions and adjustments to the platform. There is quite a bit that can be done with AI, including integrating AI tools with other apps. Zapier has changed from being an integration and automation tool to being an AI platform, "the world’s most connected AI platform." The YT channel is still up and current, with a lot of content about AI and what is happening in the world today. Review collected by and hosted on G2.com.

I first discovered Zapier years ago, before AI became a part of everyday life and an integral part of computing infrastructure. At that time Zapier was innovative and enabled integration and automation that was difficult to do without advanced programming skills. But at present there are mainstream AI tools that can do what Zapier does that are easier to use. The rapid change in the technology landscape has also pushed me to improve my skills. I am now able to interact with APIs directly, such that I do not need Zapier as much. Review collected by and hosted on G2.com.

I am still incredibly happy with Zapier, and they have certainly improved the integrations. Zapier Copilot is what we use most. No more sifting through emails manually and answering tedious quote requests; everything gets done for you. You just set the rules, the do's and don'ts. It connects seamlessly to all the apps our team uses: Gmail, Drive, Google Calendar, Sheets, Forms, Docs, and Stripe, and best of all, Zapier connects to ChatGPT and thousands of more apps. Review collected by and hosted on G2.com.

I still have a bit of an issue with the cost, but it can actually be worth it when you realise the hours you gain from all the automated workflows. Once you have the hang of it, it's pretty impressive. Review collected by and hosted on G2.com.

One thing new I have started liking about Zapier is its AI features like Copilot and Zapier Agents. Copilot lets you just describe what you want in plain language, and it builds the automation for you. Zapier Agents go a step further and can handle multi-step tasks on their own without me setting up every single step manually. This has made building and managing automations much faster and easier than before. Review collected by and hosted on G2.com.

One thing I feel Zapier can improve is handling more complex logic, like loops or advanced branching, which sometimes needs workarounds or extra steps to set up. Apart from that, it works well for my day-to-day use and I haven't faced any major issues. Review collected by and hosted on G2.com.

Zapier remains a key tool for connecting different platforms and automating processes without relying on complex developments. I increasingly value the ease of building flows between CRM, forms, email, databases, and other tools we use in operations. I also find Zapier's evolution towards artificial intelligence and the possibility of incorporating more advanced agents and automations within business processes very interesting. Review collected by and hosted on G2.com.

My main opportunity for improvement remains the price, especially for companies in Latin America. When processes begin to scale, task consumption increases rapidly, and the cost can become a limitation for automating more areas of the company. It would be very valuable to have more competitive pricing plans or schemes for emerging markets and for users who handle a high volume of automations. Review collected by and hosted on G2.com.

Zapier has been a hero for many automations that I had to build to remove toil in software development teams. It has served me well over time with things like syncing project management tools with code repositories, sending reminders to Slack with informed data from databases and email, sending notifications when updates happen in third-party providers, and, more recently, building agents to optimize daily operations in different areas of the business. What I like best is the thousands of integrations they have; even if a platform is very niche, you can integrate it with generic nodes like an HTTP request. On the other hand, something I love is the user experience: really easy to use without a lot of knowledge, even in the first interaction with the platform, easy to get started; being able to execute step by step, debug the data, and have real data in each step to emulate and play with to get the result you are looking for is something that I find really valuable.

Finally, my next step is to start using the MCP. I heard many good comments, but it's something I haven't used yet, but it will be in the next couple of weeks Review collected by and hosted on G2.com.

The operators to modify data or flows are not very obvious. For example, to map data in a certain format, there are nodes that help you do it pretty easily, but you can't find them by name. I usually implement scripts with JS or Python code to fix my data, but later I notice that it is much simpler to do it with a simple node that already does it for me. Also, when I tried to get support, it was really hard to explain the issue due to the nature of the problem, and I had to iterate on it a lot to explain myself. This is not a platform problem, is more like a user experience issue where the tools are already available but are not obvious to you Review collected by and hosted on G2.com.

What I love most about Zapier is how easy it makes it to create automations. I also really like its databases, and I’ve tried the MCP as well—it’s been incredible. I’ve experimented with other automation platforms, but Zapier is always the one I come back to because it feels so simple and intuitive to use. Overall, it’s genuinely amazing. Review collected by and hosted on G2.com.

The one thing I’m not a huge fan of is the pricing model, especially how usage is calculated based on each step. With our current plan, we don’t usually use up all of our monthly usage, but knowing that every additional step counts sometimes makes us hesitate before creating a new flow. I’d personally prefer a pricing model that gives us a bit more freedom to experiment and build automations without having to think as much about usage. Review collected by and hosted on G2.com.

What I like best about Zapier is that it lets me link up all our disjointed SaaS tools without needing an in-house IT team or a developer to write custom code. I’m the Business Development & Operations Manager at Veridian BioLabs, a small biotech firm out in Houston working on preclinical research and new biomolecules. We’re lean, no dedicated IT staff, and I’m constantly testing different platforms, juggling lab project coordination, vendor follow-ups, and BD outreach. Before Zapier, every handoff between our tools meant manual copying, pasting, and a ton of extra admin work that pulled me away from higher-priority stuff.

The no-code setup is such a lifesaver for us. We work with sensitive research and client data, so I need automations I can build, tweak, and audit myself. A few weeks back, we set up a zap tied to our CRM. Whenever a new biotech lead fills out our contact form requesting a preclinical study Review collected by and hosted on G2.com.

For starters, error alerts are really basic, and they don’t give me the detailed audit context I absolutely need for our biotech workflows. When a zap fails, the notification is super vague — it just says something didn’t run successfully. It doesn’t break down whether it’s a permissions issue, a field format that got rejected, or a compliance restriction from one of our research and document tools. A couple weeks back, I built a zap meant to automatically log new vendor paperwork and submissions straight into our secure document repository. It failed overnight, and I didn’t spot the alert until mid-morning the next day. When I hopped into the logs to investigate, the records were sparse. I couldn’t quickly tell if it was just a random one-time glitch, or if there was an underlying problem that would keep dropping vendor documents moving forward. That’s really stressful working in preclinical research. Every record needs to be traceable and audit-ready, and gaps like this can create headaches if we get asked to show our documentation trail later.

I also find the advanced conditional logic clunky to build and keep up with. Simple, single-trigger zaps work perfectly fine, no complaints there. But once I start adding multiple branching rules — like sorting incoming inquiries to separate general sales questions from leads asking for full preclinical study feasibility reviews — the whole workflow gets messy really fast. The interface doesn’t lay out all the logic in a clean, easy-to-follow way. If I step away from it and come back a month later to tweak a rule, I end up spending a bunch of time retracing every filter and condition I set up originally. It’s way too easy to accidentally mess up a rule, and route sensitive contact or lab-related information into the wrong folder or team inbox. That’s a risk we simply can’t take at Veridian BioLabs. We don’t have an IT team to double-check every automation I build, so any misconfiguration falls directly on me to catch. Review collected by and hosted on G2.com.

Started using Zapier's AI Agents for Business Operations to help automate parts of our Salesforce-SendGrid workflow monitoring - it's been a useful addition on top of the core Zaps we already had running. Review collected by and hosted on G2.com.

Same issue as before - the trigger still doesn't fire reliably when filtering on a specific field value, and it fails silently with no error message. I'm still using the workaround I found, but better error handling here would help a lot. Apart from that, it continues to work well. Review collected by and hosted on G2.com.

What I find that works best for myself is that it was easy to learn the basics of connecting tools and automating my workflow. I am able to automate marketing through a few platforms such as Facebook and Gmail. The interface saves me hours, if not weeks, worth of workflows. One unexpected benefit was that I'm not bombarded with ads, which is very nice and helps me focus on the task. This is by far the best outcome one could want or need when implementing this type of software. Review collected by and hosted on G2.com.

It took a bit longer than expected to learn how the whole automation tasks actually work, but overall I caught on quicker than if I didn't have Zapier. Review collected by and hosted on G2.com.

I didn’t have to spend weeks designing complicated workflows. My first Zap took less than fifteen minutes to set up, and from that moment it started eliminating manual tasks we were doing every day. We had several processes that weren’t particularly difficult, just repetitive. With Zapier, we connected everything and the whole workflow became automatic. Processes that required multiple human actions now happen in seconds, and more importantly, the interface is user-friendly. The Trigger → Action logic is so straightforward that even people without a technical background can pick it up quickly. What surprised me even more is how much the platform has evolved over the years. What started as a simple automation tool now includes Tables, Interfaces, Canvas, Chatbots, AI Agents, and Copilot. Review collected by and hosted on G2.com.

Zapier feels like a bargain because you're only automating a few things here and there. Then a couple of months go by, you check your usage, and suddenly you realize your automations have been working a lot harder than you thought. I still remember looking at my task count one month and thinking, "Wait... did all of these really run?" The good news is that it usually means the automations are doing their job. The bad news is that your bill tends to notice it too. Review collected by and hosted on G2.com.