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Zapier Reviews & Product Details

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Zapier Reviews (2,089)

View 6 Video Reviews
Reviews

Zapier Reviews (2,089)

View 6 Video Reviews
4.5
2,089 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the product for its ease of use and wide range of integrations, allowing them to automate repetitive tasks without needing technical skills. Many appreciate how it saves time by streamlining workflows across various applications, making it a valuable tool for enhancing productivity. However, some users note that the pricing can escalate quickly as automation needs grow.

Pros & Cons

Generated from real user reviews
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Arun B.
AB
Arun B.
Salesforce Technical Lead
Mid-Market (51-1000 emp.)
"Automates Repetitive Workflows and Saves Hours Each Week"
4.5/5
What do you like best about Zapier?

It automates repetitive workflows, connects apps seamlessly, and saves me hours each week by cutting down on manual tasks and boosting overall efficiency. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

Pricing can scale quickly as task volume grows, which makes the ROI harder to justify for high-usage workflows. Debugging more complex Zaps isn’t always intuitive, especially when errors span multiple steps or integrations. Some integrations also feel limited compared to native features, so I end up relying on workarounds. Performance can occasionally lag, with noticeable delays in task execution. Onboarding is straightforward at a basic level, but mastering advanced logic takes time, and support responses can vary in depth. The AI features are promising, but they still feel somewhat limited when it comes to handling more complex automation scenarios. Review collected by and hosted on G2.com.

KP
Karthick P.
GTM Manager
Mid-Market (51-1000 emp.)
"Time-Saving No-Code Automation with a Huge App Ecosystem"
4/5
What do you like best about Zapier?

The best part of Zapier is its an complete no code automation tools which supports huge application ecosystems like CRM. slack , google workspace and email other than 1000+ systems this is completely time saving automation process with multi step process

The tool is completely reliable and simple to use Review collected by and hosted on G2.com.

What do you dislike about Zapier?

As your usage grows more tasks, multi steps Zaps and premium apps the cost will be raised fast for small business or individuals it feels overpriced

Limited real time performance for lower plans Review collected by and hosted on G2.com.

Salman R.
SR
Salman R.
Technical Writer and Content Marketer
Small-Business (50 or fewer emp.)
"Zapier Automates the Busywork and Keeps Our Apps in Sync"
4/5
What do you like best about Zapier?

Zapier basically takes care of all the boring stuff that used to eat up my whole morning. Instead of copying lead info from one place and pasting it into another, it now happens automatically. That’s a huge relief, because I don’t have to worry about typos or forgetting to update a spreadsheet. It connects the different apps we use so they actually work together, and I can finally focus on my real work. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

My main issue is how quickly the cost adds up once you start relying on it for everything. Since they charge based on how many tasks run, a busy month can make the bill a bit of a shock. It can also get messy when a "Zap" stops working because one of the connected apps changed something on their end. Then you’re stuck digging through the settings to figure out what went wrong, which can be a real pain—especially if you have a lot of different steps and automations set up. Review collected by and hosted on G2.com.

Priyanshu J.
PJ
Priyanshu J.
Social Media Lead
Computer Software
Small-Business (50 or fewer emp.)
"Seamless Notion–Google Sheets Automation That Saves Time"
4.5/5
What do you like best about Zapier?

What I like best about is how I use it to connect Notion with tools like Google Sheets. Whenever I add data in a form or sheet, it automatically creates an entry in Notion. I don’t have to copy-paste anything manually anymore. This has saved me a lot of time in managing content and tasks.

I also use it to get instant updates or notifications when something changes. Once the workflow is set, it runs smoothly without issues. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

The task limit on the free plan, When I connected Notion with Google Sheets, my tasks got used up very quickly. Even simple automations started hitting the limit faster than expected. Because of that, some workflows stopped in between. Also, multi-step automations are only available in paid plans. So I couldn’t build more advanced workflows without upgrading. Review collected by and hosted on G2.com.

Ross T.
RT
Ross T.
Facilities Manager
Small-Business (50 or fewer emp.)
"Don't let no coding experience keep you from a more streamline workflow."
5/5
What do you like best about Zapier?

Being able to jump right into using agents with zero coding experience is just amazing. The ability to describe what you want in normal written text and have that executed is just next level. The UI is simple to use and took only a couple minutes to figure out. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

No specifically about Zapier but using API in Zapier was also brand new to me. I struggled to get the agent to do what I wanted using an API. I think I did not have all the permissions properly set up but Zapier could only help me so much in this regard. Review collected by and hosted on G2.com.

MM
Mike M.
Owner/Founder/Marketing Manager
Small-Business (50 or fewer emp.)
"Zapier Streamlines Our Workflows with Reliable Automation and Excellent Support"
5/5
What do you like best about Zapier?

Zapier allows us to automate in ways that make our business' day easier, get more accomplished, reduced errors and follow the same processes. We use Zapier to tie together our HubSpot CRM, Quickbooks, home-grown systems and other applications without having to deal with custom coding and all the APIs. The user interface allows us to very rapidly introduce new Zaps and Zapier forms when we identify the needs. And, since we rarely ever experience issues with Zapier, our systems run in a 99.9% uptime. Over the past 10 years of use, we have expanded our Zapier subscription as needed, allowing us to keep the costs inline with our actual usage. Support has been excellent; they even contacted me regarding a functionality request with MySQL and had me test it when ready (which really opened up a lot more functionality for us). Their adoption of AI for use in the workflows and agentic use has created an entire new pathway for us to use Zapier to assist our team. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

To our company, the only issue to Zapier is it required us to actually take the time to review everything we were doing (which often pointed out things we should be doing better). Since we grew with the platform's expansion over 10 years, I have had to updated many of our Zaps to keep up to date with the newest App connections, but that is small price to pay. Review collected by and hosted on G2.com.

Blair M.
BM
Blair M.
Education Consultant
Mid-Market (51-1000 emp.)
"Robust, Secure Automations with Zapier’s 9,000+ Connections"
4.5/5
What do you like best about Zapier?

Its robustness: from the classic Zaps to agents, chatbots, tables, and 9,000+ connections... you can do almost anything with Zapier.

Plus, it takes permissions and access controls seriously: I've never had a Zap do something unpredictable vs. this being a common occurrence with other AI tools. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

Copilot is an excellent helper, but about 25% of the time it ends up over-promising and getting in a "Ah we're almost there, let me fix this!" loop that just creates a Franken-Zap. Review collected by and hosted on G2.com.

Jenny W.
JW
Jenny W.
Director of Programming & Community Growth
Small-Business (50 or fewer emp.)
"Zapier is the Gold Standard for integrating systems, I always turn to it first no matter what"
4.5/5
What do you like best about Zapier?

We use Claude on our team, so I'm excited to try out the new MCP server! Review collected by and hosted on G2.com.

What do you dislike about Zapier?

Some of the AI chat functionality can time out and/or require multiple authorizations, so I'd like a bit more prominent notification or maybe an email after a certain amount of time has passed - so that when something has timed out so I know to go look and re-authorize or provide more instructions. Review collected by and hosted on G2.com.

MS
Michael S.
Director of Strategic Operations
Small-Business (50 or fewer emp.)
"Intuitive, Powerful Automations with Tons of Integrations"
4/5
What do you like best about Zapier?

From my experience, Zapier stands out because it balances ease of use with a surprisingly powerful set of capabilities. The UI/UX is intuitive enough that I was able to start building workflows quickly without much ramp-up, and the sheer volume of integrations meant I could connect almost every tool I was using without needing custom development. Performance has generally been reliable for the types of automations I’ve run, especially for operational workflows that don’t require real-time precision. From a pricing and ROI perspective, it’s easy to justify when it replaces repetitive manual work, though you do have to be mindful as usage scales. I also found the onboarding experience straightforward, with plenty of templates and guidance to get started, and support resources that helped fill in gaps when needed. More recently, the addition of AI-driven features has made it even more useful, especially for adding logic, summarization, or smarter routing into workflows without adding complexity. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

From my experience, the biggest downside of Zapier is how quickly the pricing can scale because it’s based on tasks. At first it feels inexpensive, but once you start building multi-step workflows or running automations at higher volume, each step counts as a task and costs can add up fast. It forces you to constantly think about efficiency instead of just building the best workflow. Along with that, debugging can be a bit clunky when something breaks, and performance isn’t always truly real-time for more time-sensitive use cases. While the UI is easy to use, more complex automations can become hard to manage and organize over time. Support is solid but not always fast unless you’re on higher tiers, and the AI features, while promising, still feel somewhat limited compared to what you might build natively. Review collected by and hosted on G2.com.

Stacey B.
SB
Stacey B.
Digital Media Consultant
Small-Business (50 or fewer emp.)
"Zapier Makes Connecting Tools and Automating Data Flow Simple"
5/5
What do you like best about Zapier?

I have been using Zapier as my go-to tool for myself and my clients for over 10 years. I love how simple it is to learn, use and implement. It makes it so simple to be able to connect your tools and send data automatically where it needs to go and when. The interface is easy to navigate and connecting your day-to-day tools to it is super easy as well. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

I don't love the limits on the number of paths you can have, although the limit has increased since it was first launched. The biggest thing I dislike is their pricing model. It's by far the most expensive out of all the no code automation platforms and can sometimes have a hard time justifying the cost to clients when other platforms are cheaper for double or more tasks/runs. Review collected by and hosted on G2.com.

Questions about Zapier? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Mohammed Ismail H.
MH
Mohammed Ismail Hossain Sheraji
•
Last activity over 1 year ago

Can you reduce the steps while setting triggers and actions?

GU
Guest User
•
Last activity 7 months ago

What can Zapier do?

2 Upvotes
2
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$19.99

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$49.00
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