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Zapier Reviews & Product Details

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Zapier Reviews (2,089)

View 6 Video Reviews
Reviews

Zapier Reviews (2,089)

View 6 Video Reviews
4.5
2,089 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the product for its ease of use and wide range of integrations, allowing them to automate repetitive tasks without needing technical skills. Many appreciate how it saves time by streamlining workflows across various applications, making it a valuable tool for enhancing productivity. However, some users note that the pricing can escalate quickly as automation needs grow.

Pros & Cons

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Rongen R.
RR
Rongen R.
Digital Developer
Small-Business (50 or fewer emp.)
"Zapier as the most complete integration and automation system that connects to most app."
4.5/5
What do you like best about Zapier?

I like the new Zapier Canvas, AI-powered automation development where I can build the whole process by prompting in a human language. It can also troubleshoot by just asking its own AI. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

The free account has limitations on actions and triggers. The paid account has limitation of number of tasks based on your plan, though it resets every month. I think Zapier has to think of its rivals and competitions pricing and the rest of AI tools that can now automate a lot of things. Review collected by and hosted on G2.com.

Richard D.
RD
Richard D.
manager
Small-Business (50 or fewer emp.)
"Easy to Use with a Huge Range of Integrations"
4/5
What do you like best about Zapier?

What I like best about Zapier is how easy it is to connect different platforms and automate workflows without needing custom development. We use it to connect marketing tools, CRMs, AI agents, lead generation systems, and communication channels, which saves a significant amount of time and reduces manual work. The large number of integrations and the reliability of the automations make it an essential part of our operations. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

The main drawback for us is the pricing. As our automation volume grows, the costs can increase quite quickly, especially for businesses managing multiple clients and complex workflows. With more competitors entering the market and offering similar capabilities at lower price points, it would be great to see Zapier introduce more competitive pricing tiers or higher task limits within existing plans. The platform itself is excellent, but the cost can become a significant factor when scaling operations. Review collected by and hosted on G2.com.

Ionela C.
IC
Ionela C.
Technical Specialist
Enterprise (> 1000 emp.)
"Easy to Use and Intuitive"
5/5
What do you like best about Zapier?

One of Zapier’s biggest strengths is its simplicity. You can connect apps and create automated workflows (“Zaps”) with a visual interface—no coding required. Even beginners can set up useful automations in minutes. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

Pricing gets expensive quickly. While there are thousands of integrations, if an app isn’t supported well, you may need webhooks or custom APIs, which defeats the “no-code” appeal. Review collected by and hosted on G2.com.

Abhishan M.
AM
Abhishan M.
Frontend engineer
Information Technology and Services
Small-Business (50 or fewer emp.)
"Zapier Eliminates Repetitive Work with Powerful Integrations"
4.5/5
What do you like best about Zapier?

What I find most impressive about Zapier is how quickly repetitive tasks seem to vanish once I automate them with it. I use Zapier to integrate my forms, CRMs, spreadsheets, and notifications, and this has saved me from a ton of manual work every week. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

What impressed me most about Zapier was how many repetitive tasks it started handling automatically as soon as I began using it. I’ve set up connections between different forms, CRMs, spreadsheets, and notification apps in Zapier, and it has saved me hours by eliminating the need to do the same work over and over again. Review collected by and hosted on G2.com.

Mark D.
MD
Mark D.
Owner and Principal
Small-Business (50 or fewer emp.)
"Zapier Makes No-Code Automation a Huge Time Saver"
5/5
What do you like best about Zapier?

What is most useful about Zapier is the fact that it allows regular users to create an automation process without needing to become a full-fledged software engineer or create some kind of horrifying spreadsheet creation by dawn. Essentially, it connects apps you might use and enables them to communicate with each other so repetitive processes could be automated, thus saving a lot of time.

The best thing about Zapier is the time and effort that it saves. Instead of going through repetitive tasks all day long, it automates them, so the user doesn’t need to put any effort into them at all. Additionally, the app is very useful in business settings, as it allows you to automate such things as forms, emails, spreadsheets, CRM, calendar appointments, project management, and notifications without needing a personalized software solution created from scratch. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

The most negative aspect of using Zapier is that after you use it for the first time and experience the magic of automating anything without having to code anything yourself, it quickly becomes a weird automation box where no one knows why a certain automation triggered twice or why a client received a letter written in 2018.

As for negative features, there are three primary issues with this tool: price, complexity, and lack of control. After getting used to the service, you'll likely pay more due to the number of tasks, and some of the automations may fail if a particular application's API changes or the log-in fails. In essence, even if the program offers convenient automation, there will still be a need for constant monitoring. As such, Zapier is useful when you need to connect different tools quickly; however, it is definitely not the best long-term solution. Review collected by and hosted on G2.com.

Agu Chioma D.
AD
Agu Chioma D.
Customer Support Specialist
Small-Business (50 or fewer emp.)
"Efficient Automation with User-Friendly Interface but Needs Advanced Support"
4.5/5
What do you like best about Zapier?

Something I love about Zapier is that it is easy to use. It's not a complicated automation tool. You can easily use it to automate tools with the help of the AI built in it, which is great whenever you get stuck. The initial setup is very easy because it's well explained from the trigger part to the action button. And when you get stuck, the AI in Zapier helps to solve the problem. I also appreciate that it makes work easier and saves time by automating tasks and reducing errors, especially those caused by fatigue when doing manual tasks. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

When you are using the advanced part of Zapier, like the 'code by Zapier' and other features, it can get hard. I wish they would create a course to teach people how to use these advanced features. Also, when they make updates, like in the formatter and utility parts, it can cause issues with the past setup and cause confusion about what you already know about it. Review collected by and hosted on G2.com.

Sourabh S.
SS
Sourabh S.
Technical Support Specialist
Small-Business (50 or fewer emp.)
"Zapier with AI, a good combination for integration"
5/5
What do you like best about Zapier?

I really like the AI features, especially the custom prompts. They make everything easier and faster. The Sub Zap function is great too; it helps speed things up and saves time. Overall, it’s just good to have an AI assistant that simplifies tasks, whether they're simple or complex. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

Right now, we can add only 3-4 path steps into one Zap. So we're using "sub-Zaps." This helps keep everything tidy. If we were able to put more path steps directly into a single Zap, it would definitely make things simpler and give us more options. Review collected by and hosted on G2.com.

DB
Dawson B.
President
Small-Business (50 or fewer emp.)
"An extremely powerful tool that keeps getting better"
5/5
What do you like best about Zapier?

Zapier's AI tools and integrations have kept it at the forefront of innovation. I always have a concern at the back of my mind that a tool or app that's been around for a while won't be able to keep up. Zapier has more than kept up. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

With Zapier's support for AI (its own tools and integrations), there's more to learn than ever. But it's definitely worth the time and effort. Review collected by and hosted on G2.com.

Kaleem A.
KA
Kaleem A.
Software Engineer
Information Technology and Services
Mid-Market (51-1000 emp.)
"Easy Way to Connect Salesforce, Slack and Other Tools With a Huge Integration Library"
4.5/5
What do you like best about Zapier?

What I like most is how easy it is to connect tools that normally don't work well together without needing engineering support every time. We mainly use it for automating sales and ops workflows between Salesforce, Slack, Jira and a few internal reporting tools.

And the setup for simple automations is pretty quick and the UI is easy enough for non-developers too. It saves a lot of repetitive manual work especially around lead updates, notifications, task creation and syncing data across teams.

The huge integration library is probably the biggest advantage. Even when a direct integration is missing there's usually some workaround using webhooks or APIs which is pretty useful. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

The task limits can get used up pretty fast especially if you have multiple automations running across systems, debugging more complex workflows can also be a little messy sometimes. For basic automations it's super straightforward, but once you start adding filters, paths, webhooks or multi-step logic it takes some time to properly troubleshoot failed runs.

Some integrations also feel slightly limited unless you use custom APIs or webhook based workarounds, though that's not a huge issue if you're comfortable working with technical teams. Review collected by and hosted on G2.com.

Charlotte M.
CM
Charlotte M.
Chief of Staff
Insurance
Mid-Market (51-1000 emp.)
"Zapier for business use"
4.5/5
What do you like best about Zapier?

Having the ability to leverage AI support to help build workflows and processes through simple language are incredibly helpful and means it is easier for no-code users to implement solutions for their own pain points. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

Same as previously captured:

Caps on the weekly user allowance is a challenging limitation of the platform - in order to execute company-wide initiatives, you need to invest significant funds Review collected by and hosted on G2.com.

Questions about Zapier? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User
•
Last activity 7 months ago

What can Zapier do?

2 Upvotes
2
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Mohammed Ismail H.
MH
Mohammed Ismail Hossain Sheraji
•
Last activity over 1 year ago

Can you reduce the steps while setting triggers and actions?

Pricing Options

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Starter

$19.99

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$49.00
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