[ Wicked ... Reviews ](https://www.g2.com/products/wicked-reports/reviews) [ Wicked ... Reviews ](https://www.g2.com/products/wicked-reports/reviews) # Wicked Reports Features ##### ## Analytics (6) Reports Data collected and analyzed by the platform delivered in an easily digestible format. Dashboard Reports and other relevant data housed in a single, easy-to-navigate location. Web Analytics Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful. Campaign Tracking Tools to track the success of various marketing campaigns in order to optimize marketing efforts. Customer Demographics The ability to collect and analyze customer data in order to determine which demographics make up a customer base. Predictive Analytics Predictions of future behavior based on past and present data. Show More ##### ## Administration (3) Data Storage The ability to store large quantities of data for analysis within the platform itself. A/B Testing Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results. Integrations Integrations with other software tools in order to fascilitate the exchange of data collected by various software. Show More ##### ## Attribution Modeling (6) Single-Touch Attribution Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. Multi-Touch Attribution Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. Algorithmic Attribution Uses machine learning to create an attribution model. Cross-Device Attribution Tracks customer interactions across mobile and desktop. Offline Attribution Allows users to track touchpoints through offline channels, such as events. Custom Attribution Allows the user to create a custom attribution model. Show More ##### ## Marketing (3) B2C Attribution Provides features for B2C marketers. Marketing Channels Enables marketers to track multiple marketing channels. Integrations Integrates with other sales, marketing, and advertising software. Show More ##### ## Reporting (3) Dashboards Provides customizable dashboards that allow users to view and manage data. Data Visualizations Displays attribution data through easy-to-interpret charts and graphs. Custom Reporting Allows users to build custom reports. Show More ##### ## Platform Basics (1) Dynamic Segmentation Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). Show More ##### ## Platform Data (4) Journey Reporting Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). Trends Reporting Ability to measure product usage by feature, campaign performance by source, and other trending metrics. Dashboards Provides dashboards to combine and visualize quantitative and qualitive customer journey data. Advanced Data Filtering Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. Show More ##### ## Platform Additional Functionality (2) Journey Mapping Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. Integrations Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. Show More ##### ## Development (2) Pre-built Connectors Facilitiates API development and integrations with prebuilt connectors, templates, and examples. Custom Connectors Provides the ability to create connectors from existing services and APIs in catalog. Show More ##### ## Management (2) Reporting and Analytics Provides dashboards to gain real-time insights into API performance, usage, and errors. Data Mapping Facilitates to and fro data map according to the data model between applications/web services. Show More ##### ## Integration Options (4) ERP Systems Provides integrations to ERP Systems. Accounting Systems Provides integrations to accounting Systems. CRM and Marketing Automation Systems Provides integrations to customer relationship management and marketing automation systems. EDI Provides integrations to EDI service providers. Show More ##### ## Generative AI (1) AI Text Generation Allows users to generate text based on a text prompt. Show More ##### ## Agentic AI - Customer Journey Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Attribution (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - E-Commerce Analytics (5) Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More [ ![rampmetrics](https://images.g2crowd.com/uploads/product/hd_favicon/7199f940d4942523f87e03ee6359f13a/rampmetrics.svg "rampmetrics") Sponsored rampmetrics 4.8/5 (25) Visit Website ](javascript:void(0)) ## Top-Rated Alternatives [ ![Triple Whale](https://images.g2crowd.com/uploads/product/hd_favicon/1921fd8daa032ed541e35791b1f7334e/triple-whale.svg "Triple Whale") Triple Whale 4.5/5 (476) ](https://www.g2.com/products/triple-whale/reviews) [ ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5 (14,161) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ActiveCampaign 4.4/5 (14,166) ](https://www.g2.com/products/activecampaign/reviews) [ View All Alternatives ](https://www.g2.com/products/wicked-reports/competitors/alternatives) ##### Categories on G2 [ Customer Journey Analytics ](https://www.g2.com/categories/customer-journey-analytics)[ Attribution ](https://www.g2.com/categories/attribution)[ E-Commerce Analytics ](https://www.g2.com/categories/e-commerce-analytics) [ E-Commerce Data Integration ](https://www.g2.com/categories/e-commerce-data-integration) Show More ##### Explore More [ Best account orchestration solution for boosting sales ](https://www.g2.com/discussions/best-account-orchestration-solutions-for-boosting-sales-performance)[ FP&A Tools ](https://www.g2.com/discussions/best-options-for-fp-a-tools-in-2025)[ Which API management software offers the best analytics? ](https://www.g2.com/discussions/which-api-management-software-offers-the-best-analytics) [ Recommendations for best event management platforms ](https://www.g2.com/discussions/what-are-the-best-event-management-platform-recommendations)[ Recommend best corporate password management tool ](https://www.g2.com/discussions/recommend-best-corporate-password-management-tool)[ Best AI coding assistants for in-IDE real-time suggestions and error fixes ](https://www.g2.com/discussions/best-ai-coding-assistants-for-in-ide-real-time-suggestions-and-error-fixes) Show More [ Best account orchestration solution for boosting sales ](https://www.g2.com/discussions/best-account-orchestration-solutions-for-boosting-sales-performance)[ FP&A Tools ](https://www.g2.com/discussions/best-options-for-fp-a-tools-in-2025)[ Which API management software offers the best analytics? ](https://www.g2.com/discussions/which-api-management-software-offers-the-best-analytics) [ Recommendations for best event management platforms ](https://www.g2.com/discussions/what-are-the-best-event-management-platform-recommendations)[ Recommend best corporate password management tool ](https://www.g2.com/discussions/recommend-best-corporate-password-management-tool)[ Best AI coding assistants for in-IDE real-time suggestions and error fixes ](https://www.g2.com/discussions/best-ai-coding-assistants-for-in-ide-real-time-suggestions-and-error-fixes)