--- title: Wicked Reports Reviews meta_title: 'Wicked Reports Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 27 reviews by the users' company size, role or industry to find out how Wicked Reports works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 27 scale: '5' date_modified: '2026-08-07' parent_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- # Wicked Reports Reviews **Vendor:** Wicked Reports **Category:** [Attribution Software](https://www.g2.com/categories/attribution) **Average Rating:** 4.2/5.0 **Total Reviews:** 27 ## About Wicked Reports Wicked Reports is a cross-channel multi-touch marketing attribution platform for ecommerce businesses. See deep inside every paid ad channel for insights on which marketing efforts are working to find your best customers, highest sales, and best performing campaigns. Easily detect and save wasted ad spend using our Wicked Playbook insights. Wicked Reports provides unlimited attribution time windows and attribution models optimized for ecommerce. Make reality-based decisions on ad spend to increase ROI. ## Wicked Reports Reviews ### 1. Good not great **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2022 **What do you like best about Wicked Reports?** Multiple attribution models make the data more accurate **What do you dislike about Wicked Reports?** Delayed data makes it tough to do reporting on the previous week on Monday mornings. **What problems is Wicked Reports solving and how is that benefiting you?** Accurate attribution data ### 2. Attribution got messy, and sometimes in-accurate **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2018 **What do you like best about Wicked Reports?** Customer support was great. Extremely helpful in solving errors. Along with weekly classes and they're training courses. **What do you dislike about Wicked Reports?** I only used two main features - ROI and cohort analysis. It seemed that there were a lot of other bells and whistles, however they didn't make any impact on our business. **Recommendations to others considering Wicked Reports:** Consider allowing for mobile app and cross-platform attribution. **What problems is Wicked Reports solving and how is that benefiting you?** We are solving cross-platform attribution to understand where we need to allocate most of our marketing dollars to achieve the highest ROI. ## Wicked Reports Discussions - [Is there a free version of Wicked Reports?](https://www.g2.com/discussions/is-there-a-free-version-of-wicked-reports) - 1 comment - [How does Wicked Reports work?](https://www.g2.com/discussions/how-does-wicked-reports-work) - 1 comment - [View Wicked Reports pricing details and edition comparison](https://www.g2.com/products/wicked-reports/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+11%3A54%3A06+-0500&secure%5Bsession_id%5D=8dcf2b1d-5591-43fc-8d43-5916cddfe3cd&secure%5Btoken%5D=1e7455903ae3498280a2d4db31352f39412717fa532c2e31f6c35ab20f2e31a1&format=llm_user) ## Wicked Reports Features **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics - Predictive Analytics **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution - Cross Channel Attribution **Platform Basics** - Dynamic Segmentation **Development ** - Pre-built Connectors - Custom Connectors **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Administration** - Data Storage - A/B Testing - Integrations **Marketing** - B2C Attribution - Multi-Channel Marketing - Third-Party Integrations - Social Media Integration **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Management ** - Reporting and Analytics - Data Mapping **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Additional Functionality** - Journey Mapping - Integrations **Integration Options** - ERP Systems - Accounting Systems - CRM and Marketing Automation Systems - EDI **Generative AI** - AI Text Generation **Additional Functionality** - AI/Machine Learning - Multi-Channel Management - Multi-Campaign - Campaign Segmentation - Channel Management - Advertising Management - Reporting/Analytics - Campaign Planning - Customer Activity Tracking - Performance Metrics - Conversion Tracking - API - Data Import/Export - Campaign Management - Generative AI - A/B Testing - Customer Journey Mapping - Affiliate Management - Predictive Analytics - Monitoring - AI Copilot - Lead Capture - CRM - Audience Targeting - Attribution Modeling - ROI Tracking - Conversion Rate Optimization - Alerts/Notifications - Lead Management - Campaign Analytics - Visitor Tracking - Customer Segmentation - Customizable Reports - Dashboard Creation - Website Analytics - Engagement Tracking - Lead Qualification - Behavior Tracking **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration ## Top Wicked Reports Alternatives - [Triple Whale](https://www.g2.com/products/triple-whale/reviews) - 4.5/5.0 (477 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,259 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,243 reviews)