--- title: WebEngage Reviews meta_title: 'WebEngage Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 767 reviews by the users' company size, role or industry to find out how WebEngage works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 767 scale: '5' date_modified: '2026-07-21' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # WebEngage Reviews **Vendor:** WebEngage **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.5/5.0 **Total Reviews:** 767 ## About WebEngage WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America. ## WebEngage Pros & Cons **What users like:** - Users find WebEngage's interface **easy to use** , enhancing engagement and streamlining their marketing automation processes. (61 reviews) - Users value the **powerful analytics and segmentation features** of WebEngage, enhancing campaign effectiveness and user insights. (47 reviews) - Users commend the **intuitive journey designer** of WebEngage, streamlining complex marketing workflows effortlessly. (43 reviews) - Users value the **helpful support** from WebEngage, enhancing their marketing automation experience and user engagement. (42 reviews) - Users value the **user-friendly features** of WebEngage, enhancing accessibility and improving engagement through intuitive tools. (39 reviews) - Automation (38 reviews) - Intuitive (36 reviews) - Users commend the **superfast customer support** from WebEngage, ensuring quick assistance for effective communication strategies. (34 reviews) - Customer Engagement (31 reviews) - Segmentation (31 reviews) **What users dislike:** - Users find the **learning curve steep** , making it challenging to fully utilize WebEngage's features effectively. (23 reviews) - Users experience **slow performance** with loading segments and dashboard responsiveness, which can be quite inconvenient. (20 reviews) - Users find the **time-consuming loading times** for segments and setups to be quite frustrating and inconvenient. (17 reviews) - Users find **missing features** frustrating, with slow enhancements and inaccessible options behind paywalls affecting their experience. (16 reviews) - Users experience a **steep learning curve** , finding the interface and setup complex for new users to navigate. (14 reviews) - Dashboard Issues (13 reviews) - Difficult Setup (13 reviews) - Users note that WebEngage can be **slow to load** , especially during high traffic, impacting user experience. (13 reviews) - Users find the **limited features** of WebEngage frustrating, hindering ease of use and campaign management. (12 reviews) - Not Intuitive (12 reviews) ## WebEngage Reviews ### 1. Best CRM Tool for website need **Rating:** 4.5/5.0 stars **Reviewed by:** Anuj G. | Automation Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2024 **What do you like best about WebEngage?** Integration is very easy with any 3 party tool, all the channels overview reporting is very easy **What do you dislike about WebEngage?** CSM doesnot reply early some time take too long **What problems is WebEngage solving and how is that benefiting you?** Customer Journey Mapping events and Create website personalization ### 2. Advanced features **Rating:** 5.0/5.0 stars **Reviewed by:** Stalin L. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2024 **What do you like best about WebEngage?** As a marketing manager, it is very necessary to know what customers are looking for and then create segments accordingly and send personalise communications to them to get more results, track the entire user journey and nurture them timely. All my needs have been fulfilled using WebEngage for last one year. **What do you dislike about WebEngage?** The platform is a little difficult to understand for new bees. it could be better if its more easy to use. **What problems is WebEngage solving and how is that benefiting you?** Segmenting clients and sending them personal communications in automated from was the big problem that Web Engage has solved. ### 3. Robust Solution **Rating:** 5.0/5.0 stars **Reviewed by:** flossy f. | marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2024 **What do you like best about WebEngage?** The tool is reliable, The functions work smoothly, Segmentation and wide options for enabling various journeys. **What do you dislike about WebEngage?** The Live segments take a long time to load. **What problems is WebEngage solving and how is that benefiting you?** It's a all in one robust Solution ### 4. I've been using website for 1.5 year and it has been wonderful. **Rating:** 5.0/5.0 stars **Reviewed by:** Mahima B. | Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2024 **What do you like best about WebEngage?** What I appreciate most about WebEngage is their relentless commitment to continuous improvement. They consistently enhance their product, making it better with each passing day. Their customer support is also pretty good. **What do you dislike about WebEngage?** It is easier to use and I don't see any issues in this. **What problems is WebEngage solving and how is that benefiting you?** WebEngage is solving critical problems in customer engagement and retention by providing a robust platform for personalized, multi-channel marketing campaigns. It helps streamline communication through emails, SMS, push notifications, and web overlays, ensuring we reach our customers effectively. By leveraging real-time analytics and customer journey mapping, we gain valuable insights into user behavior, allowing us to tailor our strategies for better results. This comprehensive approach not only improves our customer interactions but also boosts conversions and loyalty, ultimately driving business growth. ### 5. Webengage is a very powerful platform to create a wholesome online shopping experience for them! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2024 **What do you like best about WebEngage?** Their multi-channel support for campaigns and journeys, and seamless UI to make everything easy to set-up and intuitive. Their customer support is very agile and always eager to help improve our communication strategy. **What do you dislike about WebEngage?** Creating WA templates is a bit of a hassle, as we have to create the template in both Gupshup (service provider) and then in Webengage. **What problems is WebEngage solving and how is that benefiting you?** Creating seamless user journeys and marketing across multiple channels, all in one platform makes is super easy to experiment, iterate and manage customer marketing efforts via Webengage ### 6. Reliable Services with Exceptional support from the team **Rating:** 4.5/5.0 stars **Reviewed by:** Dimple V. | Senior executive, Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2024 **What do you like best about WebEngage?** It's so easy to create the campaigns and downloading the reports. They have a webengage knowledge base which gives total support in terms of the product knowledge. Different testing to increas the revenue works in a great way (RFM, AB Testing) **What do you dislike about WebEngage?** Sometimes reports take time in downloading. **What problems is WebEngage solving and how is that benefiting you?** Webengage provides all the information about the daily campaigns which we do which helps us to know about our products value. We can align the campaign easily for any day and if there is any sort of error then there team is always available to help us. ### 7. WebEngage: Truly revolutionizing User Engagement and Retention Game **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2024 **What do you like best about WebEngage?** WebEngage is a powerful omnichannel customer engagement and retention tool. Indeed a very user-friendly and intutive product. It made it easy to understand and analyze campaign performance across all the channels. Their customer support have always been good. **What do you dislike about WebEngage?** Occasionally, there's a discrepany between the key campaign metric numbers on the dashboard vs the weekly downloaded reports. This could be improved and made better. Rest, Everything seems good. **What problems is WebEngage solving and how is that benefiting you?** WebEngage is a great product, it has got all the required features to scale up user engagement and retention efforts. Truly helped us engaging users through every stage of their lifecycle with an omni-channel approach. For us, it has been truly effective with customer retention, Helped us diving growth and revenue! **Official Response from Karan Ashta:** > Thank you for your feedback. We apologize for any discrepancies in campaign metric numbers and are actively working to improve this aspect of our platform. ### 8. As my 1st CRM tool i have enjoy using webengage. **Rating:** 4.5/5.0 stars **Reviewed by:** Ashvet Ashok B. | CRM Executive, Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2024 **What do you like best about WebEngage?** It simplifies daily use integration and implementation, Its is also easy to use on daily basis and complete the assigneed task beefore time. Even the customer support is fast & accuratee than expecteed. **What do you dislike about WebEngage?** Some possible automation which is not optmized (like Journey cannnot be optimiized) but it is justified. I would have personaly loved if it was editable. **What problems is WebEngage solving and how is that benefiting you?** The operation process is automateed in very professional way. ### 9. Good tool to engage with users effectively **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2024 **What do you like best about WebEngage?** WebEngage is easy to implement and use. Getting all the insights about users and making appropriate decisions to activate the communication channels is super simple. WebEngage POC and support are also helpful in solving any query/concern. **What do you dislike about WebEngage?** The mobile and web sync while users transition from one platform to another is a challenge that must be solved. E.g. if a user is on the App and registering while registering if they go to the web environment and come back on the App after registering attribution is broken for the user. **What problems is WebEngage solving and how is that benefiting you?** I can set up campaigns for users as per their actions on my Website and App and the insights by Webengage are good to optimize the campaigns, comminications, segments, jouneys to effectively better the outcomes. ### 10. Webengage and its reps have been really helpful to us, helping us understand & use the tool better **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2024 **What do you like best about WebEngage?** Very intuitive and easy to understand and get around in. Eisha and Yash stand out as really good customer success managers. I've experienced the not-so-great side of B2B SaaS support and I can say WE is doing a very good job with it. **What do you dislike about WebEngage?** Reporting can be better. We need customisable dashboards, more accurate data fetching. Also email builder can be more UX friendly as well. **What problems is WebEngage solving and how is that benefiting you?** Letting us send out mass emails without affecting our domains Allows us to build and track emails from within the tool itself Automating our user journey emails Allows us to edit content and emails on the fly ### 11. Excellent service and ease of usability **Rating:** 5.0/5.0 stars **Reviewed by:** Nishant T. | Asst Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about WebEngage?** As a budding marketer, i have had the opportunity to work wiht the customer retention team at my firm and web engage as a marcom tool has come been of greta help to understand the world of customer retention through content marketing The creation of flows and journeys and being able to access dashboard to evaluate performance of campaigns has been an enriching experience for me and a greta learnign start **What do you dislike about WebEngage?** The frequent bugs make it difficult to retrieve drafts which can sometimes get lost **What problems is WebEngage solving and how is that benefiting you?** Evaluate the user journey better and understand the lapses in the journey from lead to customer Automating the delivering system for large voume of communication **Official Response from Karan Ashta:** > We're thrilled to hear that WebEngage has been a valuable tool for your marketing efforts and has provided you with enriching experiences. We appreciate your feedback and are continuously working to improve our platform, including addressing any bugs that may affect your experience. ### 12. Boosted our bottom funnel conversions & ROI significantly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2024 **What do you like best about WebEngage?** I think best part about webengage is its ease of use in Marketing automation. The process of creating campaigns & journeys is very simple & intuitive. Amazing work on the UI/UX of the tool. It integrates seamlessly with most CRMs. The pro-activeness of account manager and customer support is excellent **What do you dislike about WebEngage?** Nothing too major. Would love to apply it to multiple business units in a single account which share leads. As of now, we are struggling a bit with that **What problems is WebEngage solving and how is that benefiting you?** I think primarily WebEngage is helping us with marketing automation and customer journey mapping. It is helping us with our conversion funnel optimisation and we have seen significant result in conversions and ROI ### 13. A good tool for marketing needs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2023 **What do you like best about WebEngage?** A full-stack CRM tool to help businesses bring in leads, engage with users and maximise retention all in one go. **What do you dislike about WebEngage?** Could have a more DIY form of editing templates to create campaigns at a faster pace without need design or tech intervention. **What problems is WebEngage solving and how is that benefiting you?** Enabling a multi-channel marketing approach helping us hyper segment and launch targeted campaigns to optimise for high impact results. ### 14. Revamping Customer Engagement for Increased Revenue **Rating:** 5.0/5.0 stars **Reviewed by:** Valerio V. | Digital Marketinf, Mid-Market (51-1000 emp.) **Reviewed Date:** July 07, 2024 **What do you like best about WebEngage?** The Customer Success Management (CSM) Services and Integrations team at WebEngage, along with the product’s capabilities, can significantly transform your communication. When properly utilized by a business, I’ve witnessed firsthand how the product surprises with its amazing analytics and customizable features tailored for businesses. **What do you dislike about WebEngage?** Honestly nothing at the moment. I only wish the CSM services were made mandatory during the initial 3-6 months. **What problems is WebEngage solving and how is that benefiting you?** With WebEngage, you won’t need to use multiple separate platforms to launch your campaigns. Whether it’s reports, revenue, or clicks, everything is available in one place! ### 15. best marketing Automation Tools **Rating:** 4.5/5.0 stars **Reviewed by:** Mohd S. | Assistant Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2024 **What do you like best about WebEngage?** I like the tool for its ease of usage and implementation, specially Journey part and integration is also easy along with custome support and good features also **What do you dislike about WebEngage?** Not Providing feature of Priortization among Journeys **What problems is WebEngage solving and how is that benefiting you?** Helping us to target customers effictively via customer behaviour and helping us to improvize Journey ### 16. Good Platform for retention marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Deepanshu R. | Marketing Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2023 **What do you like best about WebEngage?** Ease of Integration Frequency of Use Number of Features Customer Support **What do you dislike about WebEngage?** More User Data can be tracked for better Analysis. **What problems is WebEngage solving and how is that benefiting you?** Customer Retention & Understanding user behaviour. ### 17. Intuitive UI and cool features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2024 **What do you like best about WebEngage?** The experience has been pretty good and exciting, lots to learn. An easy and intuitive UI helps beginners to navigate through the platform easily and set up their tasks efficiently. **What do you dislike about WebEngage?** The customer support and the TAT to solve basic hygiene issues are a bit tiresome and takes a lot of effort in following-up. **What problems is WebEngage solving and how is that benefiting you?** Retargetting marketing efforts, especially customer journey mapping and revenue reporting. ### 18. It’s pretty much what a marketer would need to make things work **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** July 12, 2024 **What do you like best about WebEngage?** 1) Clean, Clear and Analyzed data. Can't thank events section enough for this that even gives timely updates if a certain number of messages were sent out or not. 2) Automations: Sending series of messages based on the actions and reactions of the customer is pretty impressive. Through this, we stay connected with the customer throughout the sales funnel, giving us an opportunity to set communication tone accordingly. 3) Desiging emails 4) Regular retention meetings 5) Knowlege bank and seminars: Have attended online sessions and they're are informative. **What do you dislike about WebEngage?** 1) Product changes can be implemented On timely basis. 2) The dashboard often runs slow **What problems is WebEngage solving and how is that benefiting you?** 1) setting automations 2) providing multiple marketing channels 3) increasing scope of personalisations, specially for content 4) setting segments ### 19. Easy to integrate, comfortable with building and testing journeys **Rating:** 4.5/5.0 stars **Reviewed by:** Mohammadamin N. | Marketing Automation and Marketing Analytics Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2024 **What do you like best about WebEngage?** Support in integration phase, easy to integrate with thirdparties, journey implementation, and journey builder is the best sides of WebEngage in our business. **What do you dislike about WebEngage?** Having relational databases and more data integration tools, could help us more to do calculations and segmentations and get more out of WebEngage. **What problems is WebEngage solving and how is that benefiting you?** In most cases, the first problem we consider WebEngage, is running tests on conversion rate optimization, but the second handy problem we solve with help of WebEngage is retention and having more customized engaging communications via Email, SMS, and Web Push using WebEngage journey builder. ### 20. WebEngage in Campaign Optimization **Rating:** 2.5/5.0 stars **Reviewed by:** Manikandan K. | Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** The infrastructure and the ability to connect multiple channels in one streamlined alignment, along with the multi-outcome feature, are the aspects I like most about the WebEngage platform. **What do you dislike about WebEngage?** The support and responses provided by their tech and onboarding team are the main aspects I dislike about the WebEngage platform. Additionally, there are a few features that are lacking on this platform **What problems is WebEngage solving and how is that benefiting you?** Instead of using multiple panels for various channels, WebEngage allows us to work on a unified platform with multiple outcomes. This greatly aids us in marketing automation. **Official Response from Deepak Ruchandani:** > Hi Manikandan, Thanks for sharing your feedback. I appreciate your feedback, and rest assured, our commitment to delivering the best experience is unwavering. We're actively working on enhancing our responses. Would you be open to a call to discuss the missing features? Thanks Deepak Ruchandani Product Marketing Manager, WebEngage ### 21. Webengage is one of the best customer engagement platforms which helps brands grow their business. **Rating:** 5.0/5.0 stars **Reviewed by:** Harsheen G. | Assistant Manager - Retention, Mid-Market (51-1000 emp.) **Reviewed Date:** July 06, 2024 **What do you like best about WebEngage?** They offer engagement across multiple channels. A variety of journeys can be created which helps in customer engagement. User segmentation can be done in depth which helps in personalised campaigns. The platform provides deep insights and analytics. It also a user-friendly platform. **What do you dislike about WebEngage?** Nothing major, probably the solutions can be provided quicker for our queries. **What problems is WebEngage solving and how is that benefiting you?** It is helping us to personalise the campaigns based on user behaviour and attributes. We are able to map the journeys as per events executed by the customers which helps us retain them. ### 22. An extraordinary experience with WebEngage **Rating:** 5.0/5.0 stars **Reviewed by:** Keval M. | Growth Specialist, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2023 **What do you like best about WebEngage?** Its easy in use it provides to automate the customer journey. The Customer Support team also provides ease to work & solve all the queries promptly. It was easy to implement & integration part was smooth **What do you dislike about WebEngage?** Sometimes becomes of limitation in feature count, and the target objective isn't able to be achieved. The Frequency is also limited with onsite notification campaign **What problems is WebEngage solving and how is that benefiting you?** It helps with user-level data which is our utmost important metric in an organization. The customer journey it is helping to build is useful to target the right segment with the right communication. Overall is benefitting in mapping our customer journey **Official Response from Karan Ashta:** > Thank you for your feedback about our customer support team. We understand your concerns and continuously work to enhance our processes and products. We appreciate your support! ### 23. Hyper personalization made easy ✅ **Rating:** 4.5/5.0 stars **Reviewed by:** Rinsy R. | Assistant Manager - CRM & Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2024 **What do you like best about WebEngage?** ET Money runs multiple Hyper personalized marketing journeys, no other CRM platform other than WebEngage could cater to such extensive hyper personalization. We've also had seamless experience with the product support team and our account manager Anand. The product team is always up for incorporating new features and are on top of things. **What do you dislike about WebEngage?** We don't have a date filter in campaigns. If I have to revisit any campaign of a specific date we have to keep scrolling through pages and pages. **What problems is WebEngage solving and how is that benefiting you?** The functionality that allows ET Money to send extensive personalized campaigns to our users. Running automation projects seamlessly and having proper stats for campaign performance. **Official Response from Karan Ashta:** > We're thrilled to hear that you've had a seamless experience with our product support team and account manager, Anand. We're committed to providing top-notch service and are glad to hear that it's reflected in your experience. Thank you for your feedback on the date filter in campaigns. We're constantly working on improving our platform and will definitely consider your suggestion for future updates. ### 24. Fantastic marketing automation tool **Rating:** 5.0/5.0 stars **Reviewed by:** Fady W. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2024 **What do you like best about WebEngage?** Creating amazing journeys and RFM Segments **What do you dislike about WebEngage?** Not have Ai tools for sugession contents. **What problems is WebEngage solving and how is that benefiting you?** personalize the messages, and creating customer journeys ### 25. Best tool for retention **Rating:** 4.5/5.0 stars **Reviewed by:** Simran S. | Marketing Automation Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2024 **What do you like best about WebEngage?** It is helpful to create journies in very efficient manner and ease of imprelentation also helps to create website personalisation **What do you dislike about WebEngage?** It takes time to get a respose from their team if we are facing any issue **What problems is WebEngage solving and how is that benefiting you?** Making our customer journey simpler and very helpful to reach out to our existing customer base with the help of journies ### 26. Insights made easy and everything under watch **Rating:** 5.0/5.0 stars **Reviewed by:** Garviksh B. | Product analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2024 **What do you like best about WebEngage?** I like web-engage because it's helps me get insights easy and clear. The RFM and Funnels especially gets me a uper hand understanding user journey within the app. And it's easy to track marketing success rate with an ease. **What do you dislike about WebEngage?** Being a product analyst there are some downsides too, it's hard to know facts at some point if WebEngage is not calibrated well. **What problems is WebEngage solving and how is that benefiting you?** It's helped me understand various users batch and their journey within the app itself and it's cross platform function with Branch helps me understand/ visualise how our marketing campaign are performing with real life analysis. **Official Response from Karan Ashta:** > We're glad to hear that WebEngage has been helpful in providing you with clear insights and understanding user journeys within the app. Our RFM and Funnels features are designed to give you a comprehensive view of user behavior and marketing success. ### 27. Great product with great team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2024 **What do you like best about WebEngage?** WebEngage has a great support team.they are always there with you to get the full value of the product. They care about the success of your product even more than you. This is what I most like about WebEngage, although the productitself has great features for both analytics and automation. **What do you dislike about WebEngage?** The analytics sectionneed to be improved by adding more features to create custome charts. Sometimes I extract the data and create charts on excel or google sheet **What problems is WebEngage solving and how is that benefiting you?** We define events for the main steps of users in our application. Then we can easily analyze customer journeys and make informed decisions about future improvements. We also send personalized push notifications in campaigns as easy as pie :) ### 28. Support Service **Rating:** 4.0/5.0 stars **Reviewed by:** Parvinder . | CRM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2024 **What do you like best about WebEngage?** Support team is always ready to assist in any escalated issues. **What do you dislike about WebEngage?** There are some features which does not work properly like other tools, one of them is A/B test. **What problems is WebEngage solving and how is that benefiting you?** Webengage is helpful for us to automate the journeys which are in use on daily basis. ### 29. WebEngage: Best way to engage with customers **Rating:** 5.0/5.0 stars **Reviewed by:** Aman K. | Associate Manager - Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2024 **What do you like best about WebEngage?** It has a great User-friendly interface that helps to create highly personalized campaigns to engage customers in the best manner. In the past, with the help of WebEngage, we have seen a prominent growth in customer retention and satisfaction. **What do you dislike about WebEngage?** Sometimes it becomes slow, especially during our month-end sale otherwise it is good in everything. **What problems is WebEngage solving and how is that benefiting you?** with the help of catalog, we have automated many communications which are saving time and effort also some new in-app features like 'Spin the Wheel' and 'Scratch the Card' have played a significant role in real-time engagement of users. So overall, WebEngae has solved the problem of Customer Retention & Engagement in a great manner. ### 30. Webengage makes retention easier **Rating:** 5.0/5.0 stars **Reviewed by:** Mohamed S. | Growth marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about WebEngage?**

Easy accessible and interactive dashboard

Analytics in hand

Easier to retain the customer

Much easier API integrations

Great customer support like Philip and Nishit

Easy implementation of API and custom events by simple CSV

**What do you dislike about WebEngage?** Data capturing delays sometimes occur. The server is rarely down. **What problems is WebEngage solving and how is that benefiting you?** I started as an email marketing specialist at Edvoy without any experience in WebEngage. Now, I am a growth marketer managing push notifications, emails, WhatsApp, SMS, data uploads, personalization, and lifecycle marketing communications—all thanks to WebEngage. After completing the WebEngage course you provided, I am now becoming a marketing and retention expert. Thanks to the team. **Official Response from Karan Ashta:** > We're glad to hear that you find our dashboard analytics easy to access and interactive, as well as our API integrations and customer support helpful. We apologize for any data capturing delays or server downtime you may have experienced. We're constantly working to improve our service and appreciate your feedback. ### 31. Best Web Personaliztion & Analytical Tool for Website **Rating:** 5.0/5.0 stars **Reviewed by:** Devadiga V. | Marketing Executive, Luxury Goods & Jewelry, Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2023 **What do you like best about WebEngage?** Webpersonalization and Analytical tool is fantastic! It helped me understand website visitors better by tracking their behavior on run time. I can make personalized content and offerings to meet their needs, ultimately improving user experience and driving conversions. **What do you dislike about WebEngage?** Segment can be made by only last 1 year Data **What problems is WebEngage solving and how is that benefiting you?** It helped us in Customer Segmentation and helped us in Targeting the user with personalization Content through all the communication and also helped to know customer Behaviour and like how the customer is behaving in website and analyse the data. **Official Response from Karan Ashta:** > Thank you for your feedback. We understand your concerns and continuously work to enhance our processes and products. We appreciate your support! ### 32. It's great system but needs proper set up **Rating:** 2.5/5.0 stars **Reviewed by:** Prrasad S B. | Corporate General Manager - Electronic Distribution & Revenue management , Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2024 **What do you like best about WebEngage?** It's has better crm capabilities compare few other crm in market **What do you dislike about WebEngage?** Support needs to improve - customer wants immidiate support **What problems is WebEngage solving and how is that benefiting you?** Customer retention ### 33. webengage usage experience **Rating:** 5.0/5.0 stars **Reviewed by:** Vignesh K. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2024 **What do you like best about WebEngage?** 1. Very User friendly to use and access the platform 2. Was able to quickly adapt to the tool 3. Any time avilable support for our account 4. Feautures loaded application by which we can implement lot of campagins **What do you dislike about WebEngage?** Nothing as of now very dynamic tool capable of adapting for any industry **What problems is WebEngage solving and how is that benefiting you?** We had a proble of making the users converse/connect with our counsellors as soon as possible with webengage dynamic journey builder we were able to nurture our users to make them connect to our counsellors as per there wish and time and make the content dynamic **Official Response from Karan Ashta:** > We're glad to hear that you find WebEngage user-friendly and adaptable. Our support team is available around the clock to assist you with any queries or concerns. ### 34. Review for webengage **Rating:** 4.0/5.0 stars **Reviewed by:** Srimathi S. | Campaign analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2023 **What do you like best about WebEngage?** All the features in Webengage are highly user friendly and thats good for the clients. **What do you dislike about WebEngage?** The main issuei have with the webengage platform is the support and responses provided by their tech and onboarding team. Additionally, the platform lacks some features. **What problems is WebEngage solving and how is that benefiting you?** Instead of using multiple panels for different channels, Webengage allows us to work on a unified platform that delivers multiple outcomes. This streamlines our marketing automation efforts. **Official Response from Karan Ashta:** > Thank you for your feedback. We understand your concerns and continuously work to enhance our processes and products. We appreciate your support! ### 35. Amongst many CRM and Marketing platforms I have come across, Webengage is the best. **Rating:** 5.0/5.0 stars **Reviewed by:** Marmik S. | Markting exective - Trigger and journey automation., Luxury Goods & Jewelry, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2024 **What do you like best about WebEngage?** Most importantly the learners guide because I have learned it only through the guide and following the steps. Integrations and journey setups are the easiest **What do you dislike about WebEngage?** Nothing as such. Everything in webengage is simplest and easy to work. **What problems is WebEngage solving and how is that benefiting you?** We have made more then 100 journeys in webenageg in our organisation and it has helped us build a seamless process of website surfing and reaching the end goal. The segementation part in webengage is the most helpfull for us in targetting the right audience with relevant content and at the right time. **Official Response from Karan Ashta:** > We're thrilled to hear that you find our learner's guide helpful and that you've been able to easily set up integrations and Journeys. Thank you for sharing your positive experience! ### 36. WebEngage is an easy-to-use platform that effectively enhances customer engagement and experience. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2024 **What do you like best about WebEngage?** The platform's user-friendly interface and seamless integration with other tools enhance customer engagement efficiently. **What do you dislike about WebEngage?** Customer support needs improvement. Issues take too long to resolve via mail, whereas phone calls resolve them in minutes. **What problems is WebEngage solving and how is that benefiting you?** Team's support in catalog creation was instrumental in elevating our business and leisure journeys. We can now offer personalized, category-wise experiences to our guests. ### 37. All in one **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2024 **What do you like best about WebEngage?** Best part is you get everthing in one tool. email, journies, surverys , training,ESP, whatsapp. amazing MARTECH tool **What do you dislike about WebEngage?** more training sessions and need help how to improve better in terms of open rate, revenue from journies etc **What problems is WebEngage solving and how is that benefiting you?** benifits Brand recall customer connectivity more revenue via email and cart abandonment journey ### 38. webengage provided a big growth to our APP as it boosts the retention rate of our customers **Rating:** 4.0/5.0 stars **Reviewed by:** Mohamed M. | Marketing Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2024 **What do you like best about WebEngage?** how it is friendly and easy to use and the support of their team **What do you dislike about WebEngage?** sometimes it's hard to integrate with other services providers **What problems is WebEngage solving and how is that benefiting you?** webengage provided a great support and increase in growth to our APP as it boosts the retention rate of our customers and provided us with great data about our customers to be able to use in future automation journeys and marketing campaigns ### 39. It has helped us automate our workflows and have greater reach **Rating:** 4.5/5.0 stars **Reviewed by:** Elena M. | Project Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2024 **What do you like best about WebEngage?** WebEngage is an exceptional marketing automation tool that has allowed us to begin to visualize user journeys and understand key gaps in their workflows. I love the way it allows us to create automated workflows for all the leads that have been generated with the goal of achieving higher connections with our prospective buyers. Visually I like the platform and it's not that difficult to use. **What do you dislike about WebEngage?** It needs to be updated at the interface level, it could definitely be better and they could add integrations with e-commerce tools. **What problems is WebEngage solving and how is that benefiting you?** The main benefit we have gained from using this tool is that by creating sales-focused customer funnels we have been able to make different evaluations and comparisons throughout the funnel that have helped us make effective decisions in the relentless pursuit of driving higher productivity and profitability. Marketing automation has been instrumental in improving our workflow, while at the same time allowing us to have higher conversion rates and increase sales. ### 40. Best Marketing Automation Toolkit **Rating:** 3.5/5.0 stars **Reviewed by:** Shubham K. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2024 **What do you like best about WebEngage?** In our organisation, WebEngage has emerged as a very resourceful tool, it is used daily, particularly because of its robust capabilities in data analysis and creative data visualization. For an employee working in strategy team like myself, the ability to analyze and visually represent data is core to the day to day working. WebEngage excels in this area. The platform offers comprehensive tools for tracking and analyzing the performance of various campaigns across different channels. This has been instrumental in understanding our audience better and tailoring our strategies accordingly. A key aspect of my role involves monitoring and evaluating the effectiveness of our marketing initiatives frequently, like on a weekly basis. WebEngage's capabilities in tracking top-performing campaigns and measuring click-through rates have been invaluable. These features provide me with actionable insights, enabling me to implement our approaches for better results. This in turn also helps me to summarise the results of campaigns and present to the top management of the orgaisation. **What do you dislike about WebEngage?** There are several areas where WebEngage could improve. Firstly, some of the newer features like predictive user segments are still in developent and exhibit bugs, particularly with issues in fetching user lists. customer support responsiveness to our marketing team and the quality of their solutions have been inconsistent, sometimes leading to delays in resolving critical issues. I have also faced high data loading time, which affects operational efficiency, especially when quick data analysis is needed. Lastly our engineering team faced challenges in integration, where I believe straightforward guidance and robust technical support from WebEngage would be more helpful. **What problems is WebEngage solving and how is that benefiting you?** WebEngage has helped us to identify user behaviour by tracking events in our products, thus helping us to refine our product offerings and provide the promised value to our customers. Personalised campaigns through WebEngage has helped us to identify specific user behaviour, helping us to improve funnel metric, especially Trials to Subs metric for our organisation. ### 41. Best CRM Platform for All Retention and Automation NeedS **Rating:** 4.5/5.0 stars **Reviewed by:** Chirayu P. | Marketing Automation Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2024 **What do you like best about WebEngage?** Supportive CSM which helps you to be on top of retention campaign. **What do you dislike about WebEngage?** Integration sometime is hectic, and analysis of whatsapp doesnot provide clicks **What problems is WebEngage solving and how is that benefiting you?** Website and App personlalization, very easy to create any jounrey and schedule later ### 42. Best Marketing Automation Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Bharath S. | Marketing Automation Team Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** The best Marketing Automation tool. The UI is friendly to use. **What do you dislike about WebEngage?** On-site survey (Weboverlay) campaign-wise reports are not available. **What problems is WebEngage solving and how is that benefiting you?** Pre header option was recently added for the Email Journey and it is really helping us to analyze the Subject line optimization. Likewise there are so many other new updates that really helps us to optimize our campaigns for better revenue growth. ### 43. All in one tool to scale up your brand visibility and awareness **Rating:** 5.0/5.0 stars **Reviewed by:** Pratik M. | Assistant Manager Website Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about WebEngage?** Number for features, Customer Support... **What do you dislike about WebEngage?** The execution, Implementation takes long **What problems is WebEngage solving and how is that benefiting you?** Webengage has helped us creating a brand awareness amongst our buyers. Existing and new buyers. It has helped us creating retention journeys. It has helped us increase our AOV. It has also helped us in email marketing and whatsapp marketing. We have made some website personalisation on our website that have helped us increase our sales overtime. Overall, a very good tool to have for a new brand like ours. **Official Response from Karan Ashta:** > We're glad to hear that you are enjoying the numerous features and support provided by WebEngage. We appreciate your feedback. We apologize for any inconvenience you experienced with the execution and implementation process. We are constantly working to improve our processes and appreciate your patience. ### 44. excellent tool for CRM **Rating:** 4.5/5.0 stars **Reviewed by:** Amit K. | Senior software developer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2024 **What do you like best about WebEngage?** While setting up a journey, we can easily create these segments using WebEngage and configure the communication to be triggered for a specific user. The teams at WebEngage, including Customer Support and Customer Success, are incredibly supportive, and the integration is very simple. **What do you dislike about WebEngage?** You need to work on the analytics part. I noticed some data discrepancies in the campaign analytics. **What problems is WebEngage solving and how is that benefiting you?** Webengage solves behavior and action-based cross-channel communication, making it easy for us to communicate with our customers and understand their behavior. ### 45. Power Packed Platform for Digital Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Rohit S. | Senior eRTM Exe., Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about WebEngage?** Competitive package out of everything available in the market presently and CSM plays a crucial role in delivering the best results for clients. One of the best things about WebEngage is its super responsive support team. **What do you dislike about WebEngage?** There is nothing about disliking the platform. The slowness in getting new developments is the only feedback I would like to post. **What problems is WebEngage solving and how is that benefiting you?** WebEngage is bridging the gap between the Company and its Customers through popular features like Push & Building automated user journey's **Official Response from Karan Ashta:** > We're thrilled to hear that you find our platform competitive and our customer success team responsive. We appreciate your feedback about the slowness in getting new developments, and we're constantly working to improve in that area. Thank you for sharing your experience with us! ### 46. Overall experience is good with few improvements **Rating:** 4.5/5.0 stars **Reviewed by:** Vijayaraje R. | Manager - Digital Marketing and Automation , Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about WebEngage?** The platform is user friendly. Number of features present in the platform helps in resolving numerous amount of use cases. Customer support also tries to resolve issues/query promptly. There has been a lot of improvement in the dashboard in the recent years. **What do you dislike about WebEngage?** The integration is easy with WebEngage compatible platforms but when it is not, it takes time. Also, there is delayed response from technical teams when stuck in a campaign/use case. **What problems is WebEngage solving and how is that benefiting you?** WebEngage is helping us focus on the consumer journey on our website and to create touchpoints to bring them back on the website. It is helping us create numerous journeys/use cases by which we can reach the customer at right time through right channel. **Official Response from Karan Ashta:** > We're glad to hear that you find our platform user-friendly and that our customer support has been helpful. We understand the challenges with integration and delayed technical support, and we are continuously working to improve in these areas. Your feedback is valuable to us and we appreciate your input. ### 47. WebEnagage - The Marketing Automation Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Sameer K. | Chief Manager -- Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** July 20, 2024 **What do you like best about WebEngage?** The seamless interface, Easy to use. Customer service & involvement of Webengage team in Implementation, management of journeys. **What do you dislike about WebEngage?** I think Webenagege team can schdule more trainings at the brand side. **What problems is WebEngage solving and how is that benefiting you?** With the use of WebEbgage we were able to create Journey on our Website, Push Notifications & segmenation of the visitors. ### 48. Best tool for marketing automation **Rating:** 4.5/5.0 stars **Reviewed by:** Yathin K. | Senior Data Specialist (Loyalty, Marketing), Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2024 **What do you like best about WebEngage?** We have been using using webengage from the past 5 months.The tool is user friendly It is helping us to derive the segments and target the users quickly. Surveys and Journey designing capabilities are really good. The Customers Success team was very supportive. **What do you dislike about WebEngage?** Nothing much to dislike as we are able to solve most our business use cases. There is scope to improve analytics/reporting features. **What problems is WebEngage solving and how is that benefiting you?** Using webengage we have automated most of the customer journey's, We now have one platform webengage where we can analyze and segment customers using offline and online transactions. ### 49. Best CRM Tool for website personalisation **Rating:** 4.5/5.0 stars **Reviewed by:** Anurag K. | Marketing automation specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2024 **What do you like best about WebEngage?** Very easy to integrate, Easy application of web personalisation & in -app personalisation **What do you dislike about WebEngage?** Support Team & CSM reverts are very slow, **What problems is WebEngage solving and how is that benefiting you?** Easy to integrate with shopify and other E-commerce platforms ### 50. WebEngage Usage **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2024 **What do you like best about WebEngage?** Mostly the platform has the things i need. **What do you dislike about WebEngage?** There are particular use cases that i am unable to implement on WebEngage like Caraousel on WhatsApp. And this is dependent on your integration with the thrid party, i.e. all the third parties dont provide that. Additionally, in the past, I have struggled with capping the campaigns to only x number of people in a journey. for, eg: if i want to branch within a journey. There was a very complicated way of doing that. **What problems is WebEngage solving and how is that benefiting you?** I am able to send do most of the things. like one platform on which i can send, WA, SMS, PNs , emails etc. so this is quite helpful. ## WebEngage Discussions - [Can we get a detailed day to day report of a journey?](https://www.g2.com/discussions/webengage-can-we-get-a-detailed-day-to-day-report-of-a-journey) - 2 comments, 1 upvote - [How can I keep track my mobile app activities like uninstalling it](https://www.g2.com/discussions/35421-how-can-i-keep-track-my-mobile-app-activities-like-uninstalling-it) - 1 comment, 1 upvote - [What are the unique journeys have you executed which resulted](https://www.g2.com/discussions/25199-what-are-the-unique-journeys-have-you-executed-which-resulted) - 1 comment, 1 upvote - [Can we get a detailed day to day report of a journey?](https://www.g2.com/discussions/can-we-get-a-detailed-day-to-day-report-of-a-journey) - 1 comment - [View WebEngage pricing details and edition comparison](https://www.g2.com/products/webengage/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-23+07%3A31%3A44+-0500&secure%5Bsession_id%5D=fd3b9beb-6e10-432d-a65d-7e1f6bcc64ca&secure%5Btoken%5D=e106e28c0e3cad0e914af03bff303eda217862a816fcb4a3cb3da6bb314c56ad&format=llm_user) ## WebEngage Integrations - [Android Studio](https://www.g2.com/products/android-studio/reviews) - [Chat360](https://www.g2.com/products/chat360/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [GoKwik](https://www.g2.com/products/gokwik/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Gupshup](https://www.g2.com/products/gupshup/reviews) - [Interakt](https://www.g2.com/products/haptik-interakt/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Nector](https://www.g2.com/products/nector/reviews) - [RudderStack](https://www.g2.com/products/rudderstack/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Sinch](https://www.g2.com/products/sinch/reviews) - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) - [WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## WebEngage Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Text Messaging** - Bulk SMS - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Templates** - Library - Customization - Optimization **Analytics** - Campaign Performance - Audience Insights **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Email Campaigns - Audience Segmentation **Personalization** - Recommendation - Content - Cart Abandonment - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Sharing - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Multichannel** - Web - Email - Mobile **SMS Platform** - Reporting - Automation - White Label - Short Codes - API Integration **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top WebEngage Alternatives - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (564 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (509 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,396 reviews)