--- title: WebEngage Reviews meta_title: 'WebEngage Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 767 reviews by the users' company size, role or industry to find out how WebEngage works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 767 scale: '5' date_modified: '2026-07-21' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # WebEngage Reviews **Vendor:** WebEngage **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.5/5.0 **Total Reviews:** 767 ## About WebEngage WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America. ## WebEngage Pros & Cons **What users like:** - Users find WebEngage's interface **easy to use** , enhancing engagement and streamlining their marketing automation processes. (61 reviews) - Users value the **powerful analytics and segmentation features** of WebEngage, enhancing campaign effectiveness and user insights. (47 reviews) - Users commend the **intuitive journey designer** of WebEngage, streamlining complex marketing workflows effortlessly. (43 reviews) - Users value the **helpful support** from WebEngage, enhancing their marketing automation experience and user engagement. (42 reviews) - Users value the **user-friendly features** of WebEngage, enhancing accessibility and improving engagement through intuitive tools. (39 reviews) - Automation (38 reviews) - Intuitive (36 reviews) - Users commend the **superfast customer support** from WebEngage, ensuring quick assistance for effective communication strategies. (34 reviews) - Customer Engagement (31 reviews) - Segmentation (31 reviews) **What users dislike:** - Users find the **learning curve steep** , making it challenging to fully utilize WebEngage's features effectively. (23 reviews) - Users experience **slow performance** with loading segments and dashboard responsiveness, which can be quite inconvenient. (20 reviews) - Users find the **time-consuming loading times** for segments and setups to be quite frustrating and inconvenient. (17 reviews) - Users find **missing features** frustrating, with slow enhancements and inaccessible options behind paywalls affecting their experience. (16 reviews) - Users experience a **steep learning curve** , finding the interface and setup complex for new users to navigate. (14 reviews) - Dashboard Issues (13 reviews) - Difficult Setup (13 reviews) - Users note that WebEngage can be **slow to load** , especially during high traffic, impacting user experience. (13 reviews) - Users find the **limited features** of WebEngage frustrating, hindering ease of use and campaign management. (12 reviews) - Not Intuitive (12 reviews) ## WebEngage Reviews ### 1. Powerful Omnichannel Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Koushal B. | Marketing Operations & Analytics Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2025 **What do you like best about WebEngage?** What I love most about WebEngage is how it simplifies our complex marketing needs with its intuitive journey designer - I can build multi-channel campaigns without bothering our tech team! The segmentation is incredibly powerful, letting me target specific customer groups based on their actual behaviors rather than just basic demographics. Their personalization features have transformed our messaging. The analytics dashboard gives me all the insights I need at a glance, making reporting to leadership a breeze. And I can't praise their support team enough - whenever I've hit a roadblock, they've responded quickly with practical solutions rather than generic troubleshooting. **What do you dislike about WebEngage?** While WebEngage is excellent overall, there are a few areas for improvement. The reporting interface, though data-rich, can feel cluttered at times, making it challenging to quickly find specific metrics when I'm in a hurry. I occasionally experience minor lag times when working with large customer datasets, which can interrupt my workflow. Despite these minor drawbacks, the platform's strengths far outweigh these issues. **What problems is WebEngage solving and how is that benefiting you?** WebEngage solved our fragmented communication problem by unifying all messaging channels into one platform. It eliminated our data silos and inconsistent customer experiences across email, SMS, Whatsapp, and push notifications. The automated workflows have saved our team countless hours on manual campaign tasks, letting us focus on strategy instead. Our customer retention has improved through targeted re-engagement campaigns, and the analytics have revealed valuable behavior insights we were missing before. ### 2. Good user friendly product **Rating:** 4.5/5.0 stars **Reviewed by:** omkar k. | Product management, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2025 **What do you like best about WebEngage?** Managing all communication in one platform **What do you dislike about WebEngage?** data extraction for the campaigns and user id creation **What problems is WebEngage solving and how is that benefiting you?** managing all communication channel under one roof which is very convenient to use ### 3. Highly recommended marketing automation with a good support **Rating:** 5.0/5.0 stars **Reviewed by:** Kiandokht B. | Senior marketing automation specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2025 **What do you like best about WebEngage?** What I like the most about Webengage is that I can easily create customer journeys.Optimizing journeys in Webengage is not even very easy but also is very effective. We have increased our conversions by using Webengage up to 30%. Webengage is a very user friendly platform that you can learn fast. I use Webenage for almost 3 hours each day. **What do you dislike about WebEngage?** WebEngage can feel complex to set up but with their customer support team and also a good tchnical team you can be sure that you will get over and the integration becomes very easy in this way. **What problems is WebEngage solving and how is that benefiting you?** Webenage helps me to send better messages to our customers and to convert them better. It buys me so much time that I don't need to send SMS to our users in an old way and all of them are now automated. ### 4. User friendly marketing automation tool for increasing sales **Rating:** 4.0/5.0 stars **Reviewed by:** Sridevi R. | Online Head, Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** the omni channel facility is very useful **What do you dislike about WebEngage?** Costing can be reduced. Support system can be improved. Call centre for telephonic support will be very useful **What problems is WebEngage solving and how is that benefiting you?** Automation of customer interaction and sales campaigns ### 5. Webengage is great for analytics and data insights **Rating:** 5.0/5.0 stars **Reviewed by:** K SRICHARAN B. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 03, 2025 **What do you like best about WebEngage?** Great for dashboarding and tracking business metrics **What do you dislike about WebEngage?** Nothing to dislike. It's a great platform **What problems is WebEngage solving and how is that benefiting you?** It helping me create dashboards and monitor the user funnel ### 6. Great UI and Analysis feature. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2025 **What do you like best about WebEngage?** Making campaigns and recycling bin feature and Analysis. **What do you dislike about WebEngage?** Sgementation takes time. Can be improved. **What problems is WebEngage solving and how is that benefiting you?** Tracking user attributes and help in making personalization. ### 7. Great tool for lifecycle management **Rating:** 4.5/5.0 stars **Reviewed by:** Avichal P. | VP-Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2025 **What do you like best about WebEngage?** Ease of use, easy UI/UX, almost no time to get upto speed on the tool, service is pretty great **What do you dislike about WebEngage?** Some customizations are maybe not at par + whatsapp integrations are deep with 3/4 players only **What problems is WebEngage solving and how is that benefiting you?** Customer retention and lifecycle management ### 8. Webengage provides a one-stop-solution for both re-engagement and analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2025 **What do you like best about WebEngage?** The ability to run varied campaign types under one platform, something we weren't able to do before and get deep down data on campaign performance. The event tracking is very helpful, giving us the ability to track user movement and behaviour through our website and webapps. The analytics makes it very easy to track users flows and get a handle of funnel breakage. **What do you dislike about WebEngage?** The integrations with third party vendors, in particular, Karix. Nothing about that WhatsApp message aggregator is smooth, also we still aren't able to get click data on our WhatsApp campaigns. **What problems is WebEngage solving and how is that benefiting you?** Consolidating marketing campaigns and their performance and helps us in giving deep down analytical data on how users flow through our platforms. ### 9. Webengage Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2024 **What do you like best about WebEngage?** - Campaign metrics that it help to track - Automated nurturing journey - Centralized place to launch campaigns across different channels **What do you dislike about WebEngage?** - It doesn't recommend what clients should use to improve their campaign performance. How can we do things differently? What can we innovate further? **What problems is WebEngage solving and how is that benefiting you?** - Automated nurturing journey for identified leads. It helps in reducing manual efforts in setting up email campaigns. More importantly, it send campaigns real time, instead of identifying the intent later and sending campaigns. ### 10. Best Martech Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Prateek C. | Campaign Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2022 **What do you like best about WebEngage?** Their Analytics has improved a lot. Also, they keep on adding cool new features like catalogs, etc + they've updated the notifications dashboard and UI to the the next level. **What do you dislike about WebEngage?** Nothing as of now. I think they're moving the right direction. **What problems is WebEngage solving and how is that benefiting you?** Helps create and optimise email, sms, whatsapp, webpush, notifications easily and it also provides complete reports for analysis **Official Response from Deepak Ruchandani:** > Hi Prateek, Thanks for sharing your feedback. Thrilled to know that our journey designer is delivering exceptional results for you, creating a positive experience. Thanks Deepak Ruchandani Product Marketing Manager, WebEngage ### 11. WebEngage Helped Us Reduce Drop-Offs & Drive Growth **Rating:** 4.0/5.0 stars **Reviewed by:** Rahul K. | Sr. Manager - Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** July 07, 2025 **What do you like best about WebEngage?** We’ve been using WebEngage to improve our demat onboarding journey at SMC Global. The journey builder is intuitive, segmentation is strong, and support has been excellent. It helped us reduce drop-offs post-OTP and eKYC stages. Highly recommended for teams focused on automation and growth. Best thing is easy journey builder and strong segmentation. **What do you dislike about WebEngage?** Creating lists takes longer than expected — it could be more streamlined. Despite that, the results and support have been solid. **What problems is WebEngage solving and how is that benefiting you?** Users onboarding and reducing drop offs. ### 12. We like webengage platform they give detailed user journey tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2025 **What do you like best about WebEngage?** the best part of webengage is thier automation and multiple ways to go back to left user and also notifying customer who visted our website or app customer support and demo is expllent easy impentention by expert and good demo trial easy to use for new user also integration is also good they have multiple platform for connecting to webengage frequency of use is regualr its give detailed journey overall excellent choice for easy joruney tracking and goving back to left user and targeting by segments **What do you dislike about WebEngage?** some cost is higher and upfront is big downside compare to other providers and for small business its burden when high charges for starting **What problems is WebEngage solving and how is that benefiting you?** our data is on multiple places and its good for integrated way to target user and go back to reach again in proper way ### 13. Great and affordable tool for omnichannel Marketing & Communication **Rating:** 5.0/5.0 stars **Reviewed by:** Dhairya M. | Associate Director, Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2024 **What do you like best about WebEngage?** - Catalogs - Integrations with almost all Service Providers - Unified View of Users/User Segments - Analytics - Easy to Use UI - Great & Pro-active Customer Support **What do you dislike about WebEngage?** - Takes a lot of time to load sometime - New features for communication channels does not become a part for a long time (Example: Different types of WhatsApp Templates) **What problems is WebEngage solving and how is that benefiting you?** Automating all platforms' communication with single platform. Personalization Unified Customer View **Official Response from Karan Ashta:** > Thank you for your feedback. We understand your concerns about load times and continuously work to enhance our processes and products. We appreciate your support! ### 14. Webengage Customer Engagement Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Srinivas R. | CoFounder CTO, Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2024 **What do you like best about WebEngage?** The support quality has increased, the tools have matured, and become more stable **What do you dislike about WebEngage?** Pricing transparency more developer engagement **What problems is WebEngage solving and how is that benefiting you?** Its primarily solving the customer engagement issues with personalisation and more importantly giving our marketing team flexibility to plan things based on user journeys. ### 15. one of the most successful analytical tool in the market **Rating:** 4.5/5.0 stars **Reviewed by:** Saksham K. | Head of sales & operations, Cosmetics, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2025 **What do you like best about WebEngage?** WebEngage has helped us bring all kinds of analytical capabilities as well as all kinds of marketing communication challens under one umbrella and significantly increased proficiency and productivity of the team with fewer chances of missing out on timely commucation through various channels. With ease of integration and easy access to expensive other supporting marketing tools at affordable prices. **What do you dislike about WebEngage?** WebEngage can be more user friendly and more frequent webinars for different features on the platform. **What problems is WebEngage solving and how is that benefiting you?** Marketing communication through various different channels on the platform including SMS, Whatsapp, Email and Push notifications are easier than ever now with the help of webengage. With the help of analytics we are able to target the right audience resulting in increase in customer retention rate. ### 16. Near Perfect Tool For Customer Engagement! **Rating:** 5.0/5.0 stars **Reviewed by:** Sachin B. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2024 **What do you like best about WebEngage?** We frequently use WebEngage and it works best for Marketing Automation and Customer Engagement, It's easy to learn and use, setting up Push Notifications, Journeys, Creating Segments is quite fast and it helps to automate most of the stuf. WebEngage Support is always active and available for us with fast response and fixes. It's easy to integrate and implement. **What do you dislike about WebEngage?** What I dislike about the Product is that it should have some features for free or atleast the part of the basic plan like Intelligent Sending, RCS, In-Line Content. Also WebEngage is best suited for Marketing Automation but not for Customer Analytics. I wish to see it become more powerful in **What problems is WebEngage solving and how is that benefiting you?** We primarily use WebEngage for Growth, be it Activation or Retention. We use it as a CDP, Omnichannel Campaign Management, Creating Automated Journeys, Sending Daily Push Campaigns and Analytics. It has helped us in Identifying and Decreasing Drop Across Funnel, Increasing Conversions, Retaining and Engaging Users through Campaigns. ### 17. Great tool for startups **Rating:** 5.0/5.0 stars **Reviewed by:** Brijesh P. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2025 **What do you like best about WebEngage?** The fact that we can orchestrate the customer journey using webengage is a major plus for startups. This is a really effective customer engagement solution and i would recommend it to all startups... **What do you dislike about WebEngage?** Support needs to improve as there tends to be a "take it live and forget it" attitude... There has to be better support for startups with smaller teams. **What problems is WebEngage solving and how is that benefiting you?** help us connect with users realtime, marketing automation and customer journey orchestration. ### 18. Great Engagement Tool and some suggestions. **Rating:** 4.0/5.0 stars **Reviewed by:** Mohit P. | Support Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2024 **What do you like best about WebEngage?** WebEbgage is a great tool for the automation on client engagement and conversion. Built-in AI features are work really well and accurate too. The best part is creating a client Journey is very simple and easy and all channels of communication are available with N numbers of combination. The onboarding team team is really helpful. Overall experience is Good. **What do you dislike about WebEngage?** Not Dislike but yes some suggestion. 1. Can reduce the AI analyzing time for new users' behavior under the Journey section which is approx 1 month currently. 2. Can figure out the solution for the Best channel for communication for new users. 3. Can Improve support TAT for the queries received on the Webengage portal. 4. Commercials may sound high for small businesses. Webengange can provide discounted rates for a year or half year for small enterprises. **What problems is WebEngage solving and how is that benefiting you?** For client awareness on our website , and analysing client data on our website for best conversion of leads. ### 19. WebEngage platform review **Rating:** 3.5/5.0 stars **Reviewed by:** Dhivagar R. | Customer Retention Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2024 **What do you like best about WebEngage?** The best thing about WebEngage is its quick report generation. Generating a report takes no more than five minutes, which is extremely useful. The best channel option for reachability is very useful in a journey. We can easily identify which channel will work best for a certain segment. The integration and implementation are easy to use without coding for all channels. As all the channels are integrated here at WebEngage and its omnichannel, it is to set up and track all the campaigns in one place. Most of the time, the customer support team is quick to respond and very helpful. The day-wise, week-wise, and month-wise campaign tracking feature is very interesting and helpful for understanding and analyzing campaign data easily. **What do you dislike about WebEngage?** There is no option to set a specific target limit in one-time campaigns, which would help restrict the number of messages sent through a certain campaign. This feature can be added. The onsite surveys can be made more user-friendly, allowing for design edits at certain intervals. Currently, the process is heavily dependent on coding, making it difficult for users to make edits. **What problems is WebEngage solving and how is that benefiting you?** WebEngage serves as a powerful customer data platform. With all user data recorded in one place, it’s easy to target the entire customer base directly from a single platform. This platform allows easy integration with multiple channels like Email, SMS, RCS, WhatsApp, Web Push Notifications, and social media. This reduces the need for additional platforms, as all communication and campaign tracking can be managed in one place. WebEngage also provides insights into channel-specific user behavior and enables effective customer segmentation based on behavior, demographics, geography, and custom properties. And the most important thing is, WebEngage reduces manual effort through campaign automation. Once a journey is set up, users are engaged in real-time when they perform specific actions, so it helps streamlining communication. ### 20. User Interface is friendly to work on **Rating:** 5.0/5.0 stars **Reviewed by:** Shaurya S. | Senior CRM Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2024 **What do you like best about WebEngage?** The best thing about WebEngage is the user interface which makes it very easy for the user to implement the campaign. WebEngage is full of features that improve customer experience and increase the frequency of usage of our campaign which helps us to reach our users on time. We can schedule N numbers of campaigns and no campaign gets hampered, and neither does any campaign impact any other campaign. The customer support system of Webengage is also good which is always there to help us in resolving any issue that occurs during the execution of any campaign on Webengage. The integration between our Data Science Team information and WebEngage team is also very smooth and each information floats easily as per our demand. **What do you dislike about WebEngage?** I'm fully satisfied with the support and features provided by WebEngage and my experience is good so far. **What problems is WebEngage solving and how is that benefiting you?** Initially, we used to face many issues like Personalisation not working for the name tag and now we can use the name tag which has increased the CTR by about 62% on app push and about 82% on WhatsApp. **Official Response from Karan Ashta:** > Thank you for your positive feedback about our user interface and features. We're committed to providing a platform that enhances customer experience and campaign effectiveness. We're also glad to hear that our customer support system has been helpful for you. ### 21. WebEngage has been a gamechanger for Customer Engagement and Retention at Bold Care **Rating:** 4.5/5.0 stars **Reviewed by:** Seerat P. | Digital Marketing Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2024 **What do you like best about WebEngage?** The platform's robust customer segmentation and automated workflows have allowed us to create hyper-personalized campaigns, resulting in better customer engagement and higher conversion rates. The implementation of Campaigns is very easy with the interface. The analytics and insights have been crucial for understanding our audience's needs, enabling us to continuously refine our approach. Overall, WebEngage's intuitive interface and powerful capabilities make it an invaluable tool for building long-term customer relationships. **What do you dislike about WebEngage?** With so many features, new team members can find the platform a bit overwhelming at first, requiring a steeper learning curve to fully leverage WebEngage's potential. Although there are built-in templates, the customization options can feel limited at times, when you want to use interactive campaigns that require Add-ons. **What problems is WebEngage solving and how is that benefiting you?** WebEngage is helping Bold Care solve key CRM challenges by enhancing our customer engagement, personalization, and retention efforts. Through its segmentation and automation features, we're able to target customers with tailored messages based on their behavior and preferences, which leads to higher engagement and conversion rates. The platform’s multi-channel capabilities (email, SMS, WhatsApp, in-app messaging) allow us to maintain a consistent, personalized experience across touchpoints, keeping our audience engaged at every stage of the customer journey. Additionally, WebEngage's analytics provide deep insights into customer behavior, helping us fine-tune our strategies in real-time, which ultimately drives better retention and long-term loyalty for Bold Care. ### 22. Its adoptive in a very short time, all features are very helpful & easy to use. **Rating:** 4.5/5.0 stars **Reviewed by:** Karamvir S. | Senior CRM Manager, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2024 **What do you like best about WebEngage?** Dashboard is itself very helpful. it is very adaptive. You can integrate it with your software easily within a few steps. Also, it is very easy to use the software. You can use it as a single platform to send all your emails, SMS, RCS, WhatsApp, Push Notifications, Web Push, Onsite campaigns, etc. Segmentation is also very easy, you can create multiple segments & use them in your campaigns. There is one feature called journey, if you use it, you will love it. we use it very frequently. You can also download the reports easily to see the performance. Also, they have a very amazing customer support team, which helps their customers very promptly. **What do you dislike about WebEngage?** I don't have any issues with WebEngage as it currently meets our requirements. **What problems is WebEngage solving and how is that benefiting you?** This is helping us to create multiple reminder journeys i.e. - webinar reminder, form filled not booked, booked not attended, request callback journey, downpayment journey etc. also, segmentation of these users & exclusion from one journey if user is entering in other journey. the one most loved thing is master exclusion, you can exit the user at any point of time in journey if user does that master event. this is helping us to target the right audience by giving this segmentation feature & the exclusion feature, which is helping us to maintain our ROI. ### 23. Effortless Journey Creation for Mac Users **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2025 **What do you like best about WebEngage?** helps you create journeys quite seemlessly **What do you dislike about WebEngage?** works the best on a mac and it would be great if it did work better on a windows **What problems is WebEngage solving and how is that benefiting you?** retention marketing ### 24. Helped us curate 360 degree engagement strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Samir S. | Senior growth marketing manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 26, 2025 **What do you like best about WebEngage?** Easy to use platform, multi layered integrations with marketing channels and seamless customer support. **What do you dislike about WebEngage?** Nothing critical as such. However, based on our custom business requirements, team has always helped us with the features. **What problems is WebEngage solving and how is that benefiting you?** Multiple use cases like engaging users for acquisition, to retention and even cross-selling. Webengage's platform enable us to orchestrate our entire customer engagement journeys. ### 25. Webengage Review **Rating:** 3.5/5.0 stars **Reviewed by:** Chirag J. | Product Manager 2, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2024 **What do you like best about WebEngage?** The best thing about webengage is its ability to triggger communication to users at specific events/journeys the user makes on the product. These communications can be triggered in a variety of ways and through multiple channels like push, whatsapp, sms and e-mail. **What do you dislike about WebEngage?** I wish webengage was a little more userfirendly and its frontend analytics piece was a little more easy to navigate and visually rich like mixpanel. **What problems is WebEngage solving and how is that benefiting you?** It helps us nudge users at the right time in specific areas/journeys of the product when the user might be at the risk of dropping off or not completing a particular journey. This has been hugely beneficial to us as we are a payments product and earn on every successful transaction. The two areas where they have been very helpful is in helping more users complete a payment and also complete their onboarding journey. ### 26. A Game Changer for Our Communication Channels **Rating:** 4.5/5.0 stars **Reviewed by:** Musharraf S. | Senior Program Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2024 **What do you like best about WebEngage?** We've been using WebEngage for over 3 years now, and it’s really made a difference for us as a growing startup. Initially, managing our communication channels as we scaled up was getting tough, especially from our backend systems. Then we integrated with WebEngage, and honestly, we weren't sure how it would go. But it turned out great! We now use WebEngage for all our communication needs—whether it’s creating leads, running promotions, or nurturing customers. What we really love is how WebEngage keeps up with market trends and quickly introduces new features that are super useful for businesses like ours :) **What do you dislike about WebEngage?** Nothing's perfect, there’s always room for improvement. Sometimes the dashboard takes ages to load and just shows the loading screen forever, which can be frustrating. And while their support is generally helpful, but, if we run into a more complex issue that needs a developer's help, it can take quite a bit of time to get things sorted :( **What problems is WebEngage solving and how is that benefiting you?** WebEngage is helping us streamline and automate our customer communication across multiple channels like email, SMS, WhatsApp, and push notifications. Before using WebEngage, managing these channels separately was time-consuming and inefficient. Now, we can handle everything from lead generation to customer nurturing and promotions in one place, which has improved our response times and engagement rates. The platform's ability to segment users and create personalized campaigns has also helped us target the right audience, ultimately boosting our conversion rates and enhancing customer satisfaction. ### 27. Easy to use and analize **Rating:** 4.0/5.0 stars **Reviewed by:** Kapil K. | Senior Executive Retention Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2024 **What do you like best about WebEngage?** WebEngage is easy to schedule broadcast campaigns, journeys and segmentation is also very easy. I can easily do segmentation as per my need. I can do segmentation on the basis of user behaviour, orders/product purchase history. Also, I can download reports easily. I can add customized UTM is email templates and track the data in GA4 as well. It's very easy to check campaign-wise reports/matrix like sent count, opens, clicks, unsubscribe count. It's very easy to use. **What do you dislike about WebEngage?** I had 1 experience where the tool was slow and was not loading fast. Also, if I raise any ticket, customer support is available on email and hence, I don't get quick solution, which is possible on Google meet. But, WebEngage support team keeps Google meet as a last option. **What problems is WebEngage solving and how is that benefiting you?** We have huge user's data. It's very easy to upload csv file and create segments as per different data we have, like buyers of product A, product B. i.e. uploading offline data is very easy. Also, it's good that we can create different journeys like a welcome journey, abandoned checkout journey, upsell and cross-sell journies. Building drag and drop email template is very easy. So, I don't need HTML tech guy to create HTML email template. Also, steps of creating broadcast campaigns and overall UI of tool is simple and easy to understand. Process of scheduling SMS is also similar like email scheduling. So, it helps us and my team to do daily execution of broadcast and journeys easily. ### 28. WebEngage - A leading MarTech Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Manjesh Y. | Product Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2024 **What do you like best about WebEngage?** I am using WebEngage for over a year and I am really impressed with its product analysis and development. The WebEngage platform not only helps build strong relationships with customers but also provides valuable insights that have shaped our strategies and product developments at TutorBin. By using WebEngage’s journey flows and segments, it has proven to be one of the best tools for driving product improvement and engagement. I am really satisfied with my overall experience of using WebEngage in my professional journey. **What do you dislike about WebEngage?** There is not even a single thing that I came across on the WebEngage platform which has led to any issues while I used this tool for my product analysis and tracking various events for better customer engagement and retention. Overall, it has been a very smooth experience for me and I am glad to have been using this tool. **What problems is WebEngage solving and how is that benefiting you?** WebEngage is tackling one of the biggest challenges for businesses i.e. bridging the gap between companies and their customers. It’s helping solve the tricky issues around customer engagement and retention. With its tailored journeys and smart segmentation, WebEngage makes it easier for any business to boost their key metrics and keep customers coming back. ### 29. Best Application **Rating:** 4.5/5.0 stars **Reviewed by:** Utkarsh D. | Manager - Product & Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2025 **What do you like best about WebEngage?** Simple and classic to use and understand Webengage and its application across all different analytics. **What do you dislike about WebEngage?** Easy making of Dashboards is still I am over expecting from webengage **What problems is WebEngage solving and how is that benefiting you?** 1. Easy Campaign setup and its analysis 2. Various integration facilities to merge other product outcomes 3. Analytics view ### 30. The platform features are advanced, though it needs some handholding. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2025 **What do you like best about WebEngage?** It's analytics. We found some very deep insights by looking at the paths and cohorts. **What do you dislike about WebEngage?** UI is average compared to competitors like Moengage. **What problems is WebEngage solving and how is that benefiting you?** Webengage is helping us gain that 5% user lost in each part of the funnel from Registration to course purchase to course completion. ### 31. Game-changer for Customer Retention and Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Naveen K. | Assistant Manager, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2025 **What do you like best about WebEngage?** Easy-to-use interface for campaign creation Powerful segmentation tools Multichannel messaging works seamlessly Detailed analytics provide actionable insights **What do you dislike about WebEngage?** Initial setup can be time-consuming Pricing can be steep for smaller businesses **What problems is WebEngage solving and how is that benefiting you?** As a daily user of WebEngage, I've found it to be a game-changer for our customer retention and engagement strategy. The platform's ability to create personalized customer journeys is impressive. Setting up triggered campaigns is straightforward, and the real-time segmentation helps us target exactly the right audience. ### 32. Great tool for User Engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Jyotsna A. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2024 **What do you like best about WebEngage?** We are a fast-growing consumer tech mobile application, and have been using WebEngage for almost a year now during our rapid growth journey. We use WebEngage daily for our notification campaigns and across the funnel engagement. Pretty easy to use and has all the right features we have needed. Definitely appreciate the ease of setting up user journeys. We required a couple custom features here and there, and the Support team was very helpful with getting those to us in a timely manner. **What do you dislike about WebEngage?** Developers had to put some extra effort for the integration. Plus some of the documentation was not very straightforward, specially needed additional support with setting up notification channels for our Android App. **What problems is WebEngage solving and how is that benefiting you?** Engaging customers in a personalized way across the funnel and running custom campaigns. ### 33. Best tool for Retaining users **Rating:** 4.5/5.0 stars **Reviewed by:** Keshav B. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2025 **What do you like best about WebEngage?** The best feature of WebEngage is its ability to retain users through marketing automation and to trigger communication during various user journeys. **What do you dislike about WebEngage?** Some technical features are hard to understand at first, but the training provided through WebEngage helps in learning those as well. **What problems is WebEngage solving and how is that benefiting you?** it is helping use retaining our customers through various automation triggers of communication. ### 34. An intuitive tool backed by amazing Customer Support! **Rating:** 4.5/5.0 stars **Reviewed by:** Kotecha D. | Product Marketing Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2024 **What do you like best about WebEngage?** It is very intuitive tool that makes life much easier in every way. Additionally, the customer support is promot and extremely helpful. Would highly recommend it to peers looking out for platforms that make using marketing chnnels such as Push Notifications, Email a strong way to connect with their audience. Kudos to the Customer Success Team in particular. **What do you dislike about WebEngage?** Nothing that I can think if as of now. jq **What problems is WebEngage solving and how is that benefiting you?** WebEngage helps bridge the drop-offs in the user journey of myHQ. It is extremely helpful as it allows us to use different channels such as WhatsApp, Push and Email in the most efficient way possible. We can do cross-channel marketing and it being intuitive is one of the biggest advantages out there. **Official Response from Karan Ashta:** > Thank you for your kind words! We are glad to know that our platform is making your marketing efforts easier and more effective. ### 35. One of the best Marketing Automation Tools Today! **Rating:** 4.5/5.0 stars **Reviewed by:** Anup K. | Senior Manager - CRM Markeing, Enterprise (> 1000 emp.) **Reviewed Date:** April 26, 2025 **What do you like best about WebEngage?** Ease of Use, Quick Support and Conversion Driven Features. **What do you dislike about WebEngage?** Analytics could be improved a bit more.. **What problems is WebEngage solving and how is that benefiting you?** Behavior Based Targeting and Communications and multi-channel support with respect to the user. ### 36. good platform for user engagement and move them towards bofu **Rating:** 5.0/5.0 stars **Reviewed by:** bikram b. | digital marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2025 **What do you like best about WebEngage?** we can create complex web journeys with validation and conditions to reach out specific cohorts of users. **What do you dislike about WebEngage?** some reporting features still need improvement. **What problems is WebEngage solving and how is that benefiting you?** we are able to easily reach out to our customers and convey the promotional as well as transactional messages to them. it is helping to improve the conversion rates as we are able to reach them at regular interval with relative ease. ### 37. User Friendly Interface, Omni channel, Advanced Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Irfan Q. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2025 **What do you like best about WebEngage?** WebEngage has a. user-friendly interface. It is very easy to create Journey with the drag and drop Journey builder. omnichannel capabilities allow me to connect with users across email, SMS, push notifications, WhatsApp. It gives Real-time insights into campaign performance and user engagement. I can create granular audience segmentation for targeted marketing. I appreciate that WebEngage organizes webinars and meetups with industry experts, providing valuable opportunities to learn from the best in the industry. **What do you dislike about WebEngage?** Pricing can be high for small businesses. **What problems is WebEngage solving and how is that benefiting you?** WebEngage helped me in improving customer engagement, retention by providing an omnichannel marketing automation platform. ### 38. Good **Rating:** 3.5/5.0 stars **Reviewed by:** Rekha . | Senior executive, Enterprise (> 1000 emp.) **Reviewed Date:** April 26, 2025 **What do you like best about WebEngage?** 1 . Easy to use Team are very supporting **What do you dislike about WebEngage?** New Analytics dashboard is running very slow **What problems is WebEngage solving and how is that benefiting you?** Dormant user are coming to our platform ### 39. Useful platform with features to nudge customers at right place, time and medium **Rating:** 4.5/5.0 stars **Reviewed by:** Enakshi C. | Vice President, Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2024 **What do you like best about WebEngage?** I like the ease of use of the UI, as well as the intuitive features given. They have options like 'time to send, time not to send' for emails, whatsapp, notifications...The analytics are also 1-view, making it easy to deduce performance on a quick view **What do you dislike about WebEngage?** I feel that the platform doesn't suggest or give recommendations on campaigns that advertisers setup. It should also suggest how I may improve a campaign for whatsapp either by creative or message, or audience or timing. Those would help **What problems is WebEngage solving and how is that benefiting you?** The use cases for us in our industry - 1. Opening demat account - for Leads, by nurturing 2. Adding funds to their account - for trading 2. Trading on our StoxBox App 3. Logging into the App post download ### 40. Definitive and comprehensive platform for all our Lead Engagements **Rating:** 5.0/5.0 stars **Reviewed by:** Rohan K. | Head - Business, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2025 **What do you like best about WebEngage?** Easy to use and comprehensive, with pre built insights on leads, and easily downloadable CSVs **What do you dislike about WebEngage?** Few features we were not able to explore as they were behind a paywall, if there could be a way where we can have a few credits to try them first before making a payment **What problems is WebEngage solving and how is that benefiting you?** Sorting the Filter process before the lead reaches the sales team ### 41. Best tool for marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** neha d. | Astt manager digital merchandiser, Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2024 **What do you like best about WebEngage?** WebEngage is a powerful customer engagement platform that enables brands to create diffrent journeys across all the communication channels like web push, whatsa app and so on to target their customers and generate revenues. Customer support is really nice and once you get your hands on it becomes your go to tool that u start using it everyday **What do you dislike about WebEngage?** without the basic knowledge of the tool it is little tricky. **What problems is WebEngage solving and how is that benefiting you?** it helps to track all the events of the customers and help me to identify the stages where the customers are dropping and help me to create steps to retain them, also help me to analyse the channels reachability which help us to knw through which channel to target to generate the max revenue. ### 42. Very Good **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2022 **What do you like best about WebEngage?** Tracking data and communication to users **What do you dislike about WebEngage?** Till now not able to find anything which can be disliked **What problems is WebEngage solving and how is that benefiting you?** Webenagege gives the users communication based on events ### 43. Amazing team to work with. One of the finest CRM. Awesome team, that helps achieve your goals **Rating:** 5.0/5.0 stars **Reviewed by:** Vaibhav J. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2025 **What do you like best about WebEngage?** Ease of use, with a greater team that helps ease the implementation of new features that will help us grow like we aim to **What do you dislike about WebEngage?** The greater implementation of AI and generative AI could elevate the usage **What problems is WebEngage solving and how is that benefiting you?** Creating journeys, personalizing customer experiences, elevating customer communication, giving me perfect view of the analytics against customer's journey at an overall level ### 44. Helps manage all CRM Commnunication Channels in one place with Personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Seema B. | Senior Executive SEO , Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2024 **What do you like best about WebEngage?** The only CRM tool I handled before this was MailChimp for emails. In my current job when I was given access to webengage it was easy to pick it up with its step-by-step tools and easy personalisation methods. Plus I could get all the channels in one place and it was easy to integrate with the AWS we were currently on with just one click - Yeah. I was also surprised, especially after manually uploading so many lists at previous jobs. Our company was that boring transaction-based email company - i.e., boring signups, and delivery instructions to our users. But now we send them timely pushes, SMS, emails, rcs, and web push. We have automatic user journeys for new users, abandoned carts etc which has helped our company get more revenue. We use webengage daily as an e-commerce business we can't afford to leave gaps with our customers. So, pushes, nudges, timely sale announcements, and educational emails are a necessary part of our life. I like the way the email journey is made. It is systematic, from naming the campaign, timing, and scheduling methods, to the ability to A/B test msgs, see sample emails, and personalise for mobile and desktop. What I love I how easy it is to get test emails and check it. And we always are able to find minor issues in our scheduled emails and fix them before scheduling them. The peace of mind is priceless. Our team enjoys this maker-checker process a lot. The RFM, Funnels and Cohorts help us create new lists easily and it is especially a delight after they started refreshing them. Now we segment and target users based on the lists we create easily knowing full well that everyone in the segment is covered when they are starting their journey-with automatic refreshes... The insights for the business are valuable. We have for sure upped our retention game in the company and enjoy looking forward to regular product updates from Webengage as they are always up to something new based on retention strategies and usecases. **What do you dislike about WebEngage?** Earlier a lot of lists were static - not anymore, The learning curve especially for tasks a bit complicated tasks like personalisation, and fetching important dynamic things was a bit hard. We had to contact customer support to sort out some of those issues. We received responses within 24 hours with solutions. Now they are starting with their academy to help with common tasks. **What problems is WebEngage solving and how is that benefiting you?** As a startup we didn't know how to engage our users across all channels to give a full stack experience and personalise the journeys. And WebEngage helped us get all channels in one place, track everything, and A/B test our ideas. Which we use a lot as we are trying to find the best way to reach our segmented users. Our team easily schedules the pushes based on the winning science - clicks, purchases or event-based conversions, we can get a look at how our snapshot view of how the campaigns are doing. Recently we started with RCS and since we didn't activate that in web-engage. I know how hard it was to manually down the list of users and send them the msg out and then come back and send the left-out users SMS or Whatsapp based on their reach. As a small team, WebEngage helped us implement journeys and campaigns faster and across multiple channels. Their segmentation helps us send relevant msgs to our user in less time. We can see good retention and a considerable increase in revenue and repeat businesses from our customers because now we are in front of them through their preferred channel with content personalised to their segments. Looking forward to hyper-personalisation and other experiments on it. ### 45. Excellent Martech platform that does wonders **Rating:** 5.0/5.0 stars **Reviewed by:** Mahan P. | Sr. Campaign Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2024 **What do you like best about WebEngage?** First of all WebEngage helps you target the right users with the right channel with a very easy to use interface. Features such as Personalization, A/B testing helps garner better response rates in campaign efforts. Simple yet easy SDK integration with application allows us to better track events such as login and session details etc. Web engage journeys are one of the best when it comes to implementing campaign logic. Automation of Campaign workflows is breezy with action based triggers and delays based on user behavior. Link Tracking and analysis features further help me understand campaign performance at the deeper level. For eg. with A/B testing i can test two variants of the SMS and which ever gets the most engagement will be used for the bulk of the users. Which intern helps me improve my campaign strategies. I am using web engage for all of our daily campaigns. Marketing as well as collection. lastly the support that you received from the customer support team. They are like wizards who know what needs to be fixed and will promptly take actions on it. **What do you dislike about WebEngage?** There are a few features that are lacking or missing such as AI content suggestion tool for push and email campaigns. some pre built templates would have also helped. Another feature which I think should be improved is the reports section. They should offer more customization options when it comes to reports. **What problems is WebEngage solving and how is that benefiting you?** WebEngage is enabling us to streamline and improve our digital collection efforts. earlier, we used to struggle a lot with Disjointed communications across different channels such as SMS, IVR, EMAIL. Manually triggering of these collection messages at the right time was a difficult task and personalization was also missing from it. Earlier we used to juggle between multiple vendor platforms to execute these campaigns and moving from one vendor to another for SMS or IVR services was an hassle. Web engage allowed us to use multiple vendors minus the hassle of going through the vendor specific panels. Another advantage of using web engage is effective link tracking. This feature allowed me to identify which channel is actually driving the conversion and which isn't. This information can be further used to do the cost optimization of campaigns. Omnichannel journeys have allowed us to put sms,ivr, Whatsapp and push in one simplified journey which gets triggered based on user actions such as click, open, read and events such as paid, form filed, documents submitted etc. Further more A/B testing not just allows you to test different variants of content but also different vendors. To put it simply assume you want to send 2 different versions of sms through two different vendors this can be done with web engage. All of these feature have allowed us to Design seamless collection journeys that reach users on their preferred channels at preferred time. Also Automated collection messages based on user behavior ensure that they receive the right message at the right time on the right channel. Overall, WebEngage is making our digital collection efforts more automated, data-driven and ultimately more successful. ### 46. WebEngage is compatible with InsureTech. **Rating:** 4.0/5.0 stars **Reviewed by:** Siddhant S. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2024 **What do you like best about WebEngage?** Insurance as a use case is very complex, and user psychology tends to be somewhat negative. Here, WebEngage comes into play to identify user behavior, segment it accordingly, and creatively nudge users. The way WebEngage creates the entire user journey and mind map is very simple for anyone to understand from any department. **What do you dislike about WebEngage?** There are cases where we sometimes find it difficult, as users can have multiple iterations in an insurance policy, and to keep track, we update the data over the existing events. This makes it necessary for the admin to close the track on the previous data points against those events or attributes. **What problems is WebEngage solving and how is that benefiting you?** We are an insurance management application. Here, we not only focus on selling insurance but also on keeping track of all existing and older insurance policies. Maintaining that is not possible at the user level, so introducing a two-dashboard approach helps us maintain all the logs without compromising the data. ### 47. WebEngage is a leading platform impacting both, customer retention and engagement. **Rating:** 4.5/5.0 stars **Reviewed by:** Sheetal R. | Growth Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2024 **What do you like best about WebEngage?** I have been using WebEngage for more than 2 years, and I am proud to mention that their ability to build a product and relationships with their clients is beyond appreciation. I am glad to have been in contact with their team to increase customer engagement and retention for our company, TutorBin, and I can say that our decision to use WebEngage was one of the best to date. We have successfully increased retention using WebEngage journeys and curated segments. **What do you dislike about WebEngage?** In my experience, there is nothing to dislike about WebEngage, whether as a product or as a team. Whenever there is a concern related to the product, their team helps us resolve it on a priority basis. I would like to appreciate their customer support team for their assistance and resolutions throughout our usage. **What problems is WebEngage solving and how is that benefiting you?** WebEngage is addressing the most important metric in any business: customer retention. In my work experience, there can be no retention without engagement. WebEngage helps track user behavior and leverages this information to drive customer engagement based on their likes and dislikes. ### 48. My Go to Engagement Platform been using it for 5 years **Rating:** 5.0/5.0 stars **Reviewed by:** Sathishbabu N. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2024 **What do you like best about WebEngage?** I've been using WebEngage for 5 years. It is super simple to navigate and easy to setup campaigns. The interface is user-friendly, so setting up and managing campaigns is a easy task. I love there analytics part where we can able to combine engagement with product to get better data understnding, It also making our communication much more effective. The automation features are a huge time-saver, ensuring our users always hear from us at the right time. Browine points for their startup program I have recommeded 3 startups to be part of their startup program, do check it out. **What do you dislike about WebEngage?** Not much of dislike, they keep evolvoing and listern to their customers to constantly improve. **What problems is WebEngage solving and how is that benefiting you?** For us Webengage has been helping us solve several key business problems. One is Customer Engagement,after we implemented webengage we saw significant improvement on our customer engagement, This has led to higher customer satisfaction and retention rates. Secondly, the automation features streamline our marketing efforts, saving us time and ensuring consistent communication. Lastly, the detailed analytics provide insights into customer behavior, helping us make data-driven decisions to optimize our campaigns. ### 49. Great marketing tool for B2B2C channel businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Preksha S. | Business Marketing Lead, Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2024 **What do you like best about WebEngage?** Love the analytics and smart recommendations that help me make the most use out of the tool. I love using it because it is very easy to use, reduces dependency on me or my team for the execution and can be easily implemented. The CSM we have is also very supportive and helps with any issues we might be facing. **What do you dislike about WebEngage?** Some features are not available yet, but the team has taken up the feedback and started the dev on them so that is good. **What problems is WebEngage solving and how is that benefiting you?** It is helping me connect with my large userbase intuitively at the right time, based on the behaviour of our user. ### 50. Web Engage - One stop for all our solution **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul R. | Senior Manager - CRM, Loyalty & Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2024 **What do you like best about WebEngage?** Web Engage's customer sucess team ( customer support) plays a key role in driving your journeys and campaigns bringing in best practices and analyzing and tweaking journeys to ensure we follow all industry standards which has helped us drive incremental revenue. Their Rnd team comes with innovatations making the tool have so many new features and functionalities that have helped us create a lot more journeys and campaigns apart from the BAU's. Without offline and online data on web engage, now we are truly expereincing customer 360 through web engage. We have a lot of use cases that we plan to implement in the near future. The integration with various inhouse systems is surely a plus and needs to be highlighted. It is also worth noting that the implementation did not take time at all and took less than a month. Kiddos to the onboarding team for the brillant turn around time to get it up and running! **What do you dislike about WebEngage?** Honestly, the tool is superb with a lot of features. We as a team is looking forward for the much awaited "magic box". I truly belive that this will be a revolution with so much of value addition that it will bring in! We are so much curiously waiting for this feature . This will take web engage to a different level for sure, AI/ predective analytics so much more. CEP+CDP+AI will unleash all together a new proposotion what the industry has not seen. **What problems is WebEngage solving and how is that benefiting you?** Our offline and online data is now available in web engage giving us a customer 360. Now we are able to create segmentation, tarrget customers with personalized offers , review and analyze take up all in one tool. This is very important for us. This has helped us to understand our customers better which has led to an elevated customer experience. ## WebEngage Discussions - [Can we get a detailed day to day report of a journey?](https://www.g2.com/discussions/webengage-can-we-get-a-detailed-day-to-day-report-of-a-journey) - 2 comments, 1 upvote - [How can I keep track my mobile app activities like uninstalling it](https://www.g2.com/discussions/35421-how-can-i-keep-track-my-mobile-app-activities-like-uninstalling-it) - 1 comment, 1 upvote - [What are the unique journeys have you executed which resulted](https://www.g2.com/discussions/25199-what-are-the-unique-journeys-have-you-executed-which-resulted) - 1 comment, 1 upvote - [Can we get a detailed day to day report of a journey?](https://www.g2.com/discussions/can-we-get-a-detailed-day-to-day-report-of-a-journey) - 1 comment - [View WebEngage pricing details and edition comparison](https://www.g2.com/products/webengage/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-22+03%3A58%3A48+-0500&secure%5Bsession_id%5D=4d69fe37-aec6-41b0-9fb4-2ed4f04910ba&secure%5Btoken%5D=844b680d370711d1e0f4dd9ea8f72a4b9e0d973a4552b54519f826175d79f985&format=llm_user) ## WebEngage Integrations - [Android Studio](https://www.g2.com/products/android-studio/reviews) - [Chat360](https://www.g2.com/products/chat360/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [GoKwik](https://www.g2.com/products/gokwik/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Gupshup](https://www.g2.com/products/gupshup/reviews) - [Interakt](https://www.g2.com/products/haptik-interakt/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Nector](https://www.g2.com/products/nector/reviews) - [RudderStack](https://www.g2.com/products/rudderstack/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Sinch](https://www.g2.com/products/sinch/reviews) - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) - [WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## WebEngage Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Text Messaging** - Bulk SMS - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Templates** - Library - Customization - Optimization **Analytics** - Campaign Performance - Audience Insights **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Email Campaigns - Audience Segmentation **Personalization** - Recommendation - Content - Cart Abandonment - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Sharing - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Multichannel** - Web - Email - Mobile **SMS Platform** - Reporting - Automation - White Label - Short Codes - API Integration **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top WebEngage Alternatives - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (564 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (509 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,396 reviews)