--- title: Twitter Ads Reviews meta_title: 'Twitter Ads Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 242 reviews by the users' company size, role or industry to find out how Twitter Ads works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 242 scale: '5' date_modified: '2026-08-07' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Twitter Ads Reviews **Vendor:** Twitter **Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Average Rating:** 3.9/5.0 **Total Reviews:** 242 ## About Twitter Ads Get your Tweets and your account in front of more people who are interested in your business. ## Twitter Ads Pros & Cons **What users like:** - Users appreciate the **user-friendly interface** of Twitter Ads, making campaign creation accessible even for beginners. (1 reviews) - Users appreciate the **great and reliable customer support** from Twitter Ads, enhancing their advertising experience significantly. (1 reviews) - Users find Twitter Ads **easy to use** due to its familiar UI and straightforward campaign implementation process. (1 reviews) - Users find **easy creation** of ads in Twitter Ads helpful, simplifying campaign setup with a familiar interface. (1 reviews) - Users value the **easy management** of Twitter Ads, benefitting from a familiar interface and straightforward campaign setup. (1 reviews) - Implementation Ease (1 reviews) - User Interface (1 reviews) **What users dislike:** - Users struggle with the **inability to edit ads** once posted, leading to frustration and inefficiencies in campaigns. (1 reviews) ## Twitter Ads Reviews ### 1. It does what it says! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2019 **What do you like best about Twitter Ads?** I like that it shows you the best performing posts for each month. **What do you dislike about Twitter Ads?** It doesn't look very pretty, I feel it's interface could be improved. **What problems is Twitter Ads solving and how is that benefiting you?** It allows us to see how well we're performing online instead of just mindlessly posting. ### 2. B2B Success **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Twitter Ads?** Great for tapping in to a different market segment. When working in B2B Twitter was the most effective channel to reach industry leaders, so by advertising on this channel ensured we could reach them **What do you dislike about Twitter Ads?** The reach and engagement is much lower on Twitter. Potentially due to the conversational nature of the channel, I don't think users engage or respond as well to ads as they do on other channels **What problems is Twitter Ads solving and how is that benefiting you?** New markets, reaching B2B users ### 3. Great way to target business and consumer by interest on social **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2019 **What do you like best about Twitter Ads?** Different targetting options by interest, hashtag, who they follow. **What do you dislike about Twitter Ads?** Product/ targetted worked as expected, no issues. **Recommendations to others considering Twitter Ads:** Check the size of audiences based on interests / followers up front to see whether you will get the reach you want. Note that there are restrictions on things like video length. **What problems is Twitter Ads solving and how is that benefiting you?** Broadening audience reach for B2B and B2B2C campaigns. Can be a more cost-effective tool for B2B than LinkedIn but not quite as targetted. ### 4. Money well spent **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Twitter Ads?** Advertising posts for better activity and response from the audience. **What do you dislike about Twitter Ads?** Nothing that I can really think of , everything is going good so far. **What problems is Twitter Ads solving and how is that benefiting you?** Making sure certain posts gets better traction from our Twitter page. ### 5. Not as effective as facebook advertising **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2019 **What do you like best about Twitter Ads?** You can be part of trending topics especially when there is a lot of momentum around your cause or topic area **What do you dislike about Twitter Ads?** it didn't produce many results, Facebook advertising is usually more effective. **Recommendations to others considering Twitter Ads:** Do research on whether Twitter can really give you the same awareness or sales results as Facebook **What problems is Twitter Ads solving and how is that benefiting you?** Used Twitter to promote some videos to build my start up. And consult companies on their social media advertising to build awareness and sales. ### 6. First time user **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan L. | Audio Mixer, Media Production, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2019 **What do you like best about Twitter Ads?** Twitter ads allows us to have a quicker campaign run compared to other social media platforms **What do you dislike about Twitter Ads?** While effective using twitter adds can be pricey and the customer service behind the creation isn’t very good. **What problems is Twitter Ads solving and how is that benefiting you?** Reaching a new audience and wider impressions and reach. ### 7. Ok for remarketing **Rating:** 1.0/5.0 stars **Reviewed by:** Mike S. | Co-Founder / CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2019 **What do you like best about Twitter Ads?** Twitter ads work well for a remarketing into a sales funnel but for lead gen it’s dramatically more expensive than Facebook. **What do you dislike about Twitter Ads?** CPM cost just too high, audience engagement not good and just not as effective as other platforms. **What problems is Twitter Ads solving and how is that benefiting you?** Using for lead generation and remarketing ### 8. Excellent tool for growing an audience **Rating:** 5.0/5.0 stars **Reviewed by:** Brittany W. | Beauty, Fashion, and Lifestyle Vlogger/Blogger, Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2018 **What do you like best about Twitter Ads?** I like how easy Twitter Ads makes it for the user to grow an audience. You can choose specific Twitter accounts and users with similar target audiences to make sure that your ads are reaching the right users. I have found this feature to be very helpful. You can set up campaigns easily with set timeframes and budgets. If I am wanting to promote a specific tweet or group of tweets, I am able to do so with this program. **What do you dislike about Twitter Ads?** I would have to say that something that I dislike about Twitter Ads is that it is fairly expensive, especially depending on what audience you are trying to reach. I have found that I stick to shorter campaigns because of this, so I could only imagine the cost of a long term campaign. I have found that many times with shorter campaigns, the impressions are always there while the end result can be fairly unpredictable. Sometimes it will be a successful campaign and other times the result is less than ideal. **Recommendations to others considering Twitter Ads:** I would highly recommend using Twitter Ads if you are trying to promote something specific or your account in general. With many options as far as reach and campaigns, it is easy and delivers excellent results. **What problems is Twitter Ads solving and how is that benefiting you?** I use Twitter Ads when I am wanting to promote something or gain added exposure. If I am trying to grow my audience or reach a specific audience, I find that Twitter Ads is helpful in doing so. ### 9. Simple and expensive than other **Rating:** 3.5/5.0 stars **Reviewed by:** Ahmet Enes D. | Ahmet Enes Dabanlioglu, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2019 **What do you like best about Twitter Ads?** If you want show ad to followers of someone's, best place for you and have a simple interface **What do you dislike about Twitter Ads?** Interest and behavioral targeting not enough. Twitter has so much negative people and this situation affecting you ad **What problems is Twitter Ads solving and how is that benefiting you?** We know someone's followers match with our customer. In this case Twitter ads helping you ### 10. Advertising Channel That Is Worth It **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2019 **What do you like best about Twitter Ads?** Easy to target the right audience and ensure that you are getting the right message in front of the right people. **What do you dislike about Twitter Ads?** How many bots are there on Twitter - not always sure that the ad platform is able to filter them out. **Recommendations to others considering Twitter Ads:** make sure you use images with the ads for better response rate. **What problems is Twitter Ads solving and how is that benefiting you?** We use Twitter ads with really good success when advertising events like webinars, We find the immediacy of the ads really useful when getting to a likely audience who will book onto online events, ### 11. Easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2019 **What do you like best about Twitter Ads?** Easy to use and boost ads on Twitter fit for your audiences **What do you dislike about Twitter Ads?** Scheduling can occasionally be difficult and the target audiences on twitter seem to be reduce. The ad space doesn’t seem as engaging as other channels due to the more conversation tone. **What problems is Twitter Ads solving and how is that benefiting you?** Reaching new audiences and becoming a more personal brand. It has shown testing creatives is beneficial across different networks ### 12. Niche target audience and expensive ads **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2019 **What do you like best about Twitter Ads?** Depending on who you're trying to target, certain profiles fit Twitter really well. ie, people who watch reality programs tend to be on Twitter talking about it. **What do you dislike about Twitter Ads?** The Ads seem to be quite expensive, they aren't as easy to work with as something like Facebook or Linkedin. **Recommendations to others considering Twitter Ads:** Make sure you know who it is you're trying to target, before spending the money you need to make sure it's right. **What problems is Twitter Ads solving and how is that benefiting you?** Getting in front of certain audiences, it's good for awareness. The use of hashtags is strong on Twitter. ### 13. Excellent and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2019 **What do you like best about Twitter Ads?** It has an intuitive platform, can be simple if necessary but can be made more complex as required. Analytics are excellent **What do you dislike about Twitter Ads?** Setting the cost is a bit of an artform. Sometimes you can spend loads of money for very little, sometimes you don't set it high enough and the ad goes nowhere **What problems is Twitter Ads solving and how is that benefiting you?** We get amazing reach to the people we want to reach. It enables us to get outside of the UK ### 14. Very helpful and effective **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2019 **What do you like best about Twitter Ads?** It's a cost effective way to reach a targeted demographic Twitter ads usually work well with specific campaigns and driving website clicks **What do you dislike about Twitter Ads?** Nothing to dislike about the twitter ads **What problems is Twitter Ads solving and how is that benefiting you?** Twitter Ads allows you to target by keyword or other user accounts. This ensures that your ads are being seen by Twitter users with a vested interest in your topic, issue or product. Furthermore, you are able to target by location, age and gender. ### 15. Superb responses, more targeted than FB **Rating:** 4.5/5.0 stars **Reviewed by:** Marc Y. | Catering Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2019 **What do you like best about Twitter Ads?** The ads are very focused and we can reach our target market with ease **What do you dislike about Twitter Ads?** Costly. It's not the cheapest option but offers in my option best chance if returns **What problems is Twitter Ads solving and how is that benefiting you?** We can engage with the right people and a few retweets of a campaign can result in multiple gains ### 16. Twitter Ads Review **Rating:** 5.0/5.0 stars **Reviewed by:** Wai-Kin C. | Graphic Designer, Design, Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2019 **What do you like best about Twitter Ads?** It can target the right demographic and audience. **What do you dislike about Twitter Ads?** I feel like Twitter is limited to depending what audience it can research in terms of age brackets. **What problems is Twitter Ads solving and how is that benefiting you?** I have no issue with the ads. ### 17. Not great for B2C **Rating:** 3.0/5.0 stars **Reviewed by:** Bradley H. | Head of Paid Search, Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2019 **What do you like best about Twitter Ads?** Twitter ads are easy to use and set up. **What do you dislike about Twitter Ads?** Don’t often translate to new business or sales. **Recommendations to others considering Twitter Ads:** Work with a small budget until you’ve proved an ROI. **What problems is Twitter Ads solving and how is that benefiting you?** Reaching potential new business online. ### 18. Twitter end user ads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Twitter Ads?** They give you tips about what you could be doing better. **What do you dislike about Twitter Ads?** The backend is confusing as you have to create the creative then link it to the campaign **Recommendations to others considering Twitter Ads:** Really think about who you are targetting **What problems is Twitter Ads solving and how is that benefiting you?** Made it easier to tech my audiences with easy targeting. ### 19. Ok but not as good as other platforms **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2019 **What do you like best about Twitter Ads?** Simple to set up and use, good reach and can target the right groups of people. **What do you dislike about Twitter Ads?** General targeting which stops you if you are looking for a specific audience! A lot of bugs when creating ads which can be frustrating **Recommendations to others considering Twitter Ads:** It’s worth doing for content or creating conversation to drive traffic. Not so much direct revenue **What problems is Twitter Ads solving and how is that benefiting you?** It brings in traffic and revenue as we are able to create retargeting lists! ### 20. One of the best options for social media marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Sivrikaya F. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2019 **What do you like best about Twitter Ads?** Twitter ads helped us a lot to build our digital identity. **What do you dislike about Twitter Ads?** Compared to other options Twitter Ads is a bit more expensive. **What problems is Twitter Ads solving and how is that benefiting you?** We have grown as a company and accomplished numerous advertisement projects. ### 21. Simple, efficient yet out-dated **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2019 **What do you like best about Twitter Ads?** Simple to use and pretty users friendly. Targeting is quite unique and different than other platforms. Allows you to lead conversations and deliver good engagement **What do you dislike about Twitter Ads?** Hasn't been updated in years, can't bulk edit or bulk update, doesn't have an optimization algorithm. Can't keep up with the industry pace. **What problems is Twitter Ads solving and how is that benefiting you?** Being bespoke and relevant with related content - it's all about personalized content ### 22. Nice platform, question around user pool **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2019 **What do you like best about Twitter Ads?** Access to the population of the platform **What do you dislike about Twitter Ads?** Limited application, no lead gen form. Dated interface. **Recommendations to others considering Twitter Ads:** It's more about the population you get access to, there will be little help from the Twitter staff, make sure you're ready for the most basic of use. **What problems is Twitter Ads solving and how is that benefiting you?** Access to the pool of users on Twitter. ### 23. Powerful tool for reaching wide customer base **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2019 **What do you like best about Twitter Ads?** Easy to use and review performance of campaigns. Can ensure campaigns pace correctly and targeting is ok **What do you dislike about Twitter Ads?** Audience profiling not as good as facebook **Recommendations to others considering Twitter Ads:** Do lots of testing and experimenting with different audiences **What problems is Twitter Ads solving and how is that benefiting you?** Increase brand presence and audience engagement ### 24. Twitter review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2019 **What do you like best about Twitter Ads?** The best part of twitter is the latest tweets which can be used as part of daily news feed and which is instantaneous as well can be used for social media analysis. **What do you dislike about Twitter Ads?** The main disadvantage is the character count on the tweets. **What problems is Twitter Ads solving and how is that benefiting you?** The twitter ads are helping me to look at what people are knterested in according to a geographical location. ### 25. Twitter ads **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2019 **What do you like best about Twitter Ads?** How much reach I got from the ads and responses **What do you dislike about Twitter Ads?** Wasn't too sure if I was reaching my market audience **Recommendations to others considering Twitter Ads:** Always look at other ways of doing the ads before paying for ads inTwitter **What problems is Twitter Ads solving and how is that benefiting you?** To reach a bigger market audience ### 26. Great adverts **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2019 **What do you like best about Twitter Ads?** Twitter adverts are nice and simple. Easy to create and one of the best ways to target your competitors customers. **What do you dislike about Twitter Ads?** Although they have lots of positives, Twitter adverts can be more expensive than other social media advertising **What problems is Twitter Ads solving and how is that benefiting you?** It’s a great way to find people talking about a certain product, brand or event, allowing you to easily pin point your customers ### 27. excellent service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2019 **What do you like best about Twitter Ads?** I have had very minimum issues when dealing with them. The ads always appear on time and on schedule for when a new campaign is about to start. **What do you dislike about Twitter Ads?** The american only timezone support we need some support in EU **Recommendations to others considering Twitter Ads:** Consider how much time you can invest in getting the adverts right. **What problems is Twitter Ads solving and how is that benefiting you?** None it was very straight forward ### 28. highly recommend **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2019 **What do you like best about Twitter Ads?** being able to reach so many professionals **What do you dislike about Twitter Ads?** nothing, i think its a great tool that more people should use **What problems is Twitter Ads solving and how is that benefiting you?** membership queries ### 29. I get results from Twitter ads. **Rating:** 5.0/5.0 stars **Reviewed by:** Mott Marvin K. | Legal Assistant to The Law Offices of Roger Elkind, Esquire, Information Services, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2019 **What do you like best about Twitter Ads?** Having many followers and such a huge community make Twitter ads a valuable ally **What do you dislike about Twitter Ads?** I like just about everything about this service. **Recommendations to others considering Twitter Ads:** Twitter is HUGE - best exposure and targeting. **What problems is Twitter Ads solving and how is that benefiting you?** Getting Quality Exposure ### 30. Reach and relevance localised **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2019 **What do you like best about Twitter Ads?** Value spend. Direct communication. Blend of video and photo additions. **What do you dislike about Twitter Ads?** Verified leads. Spam controls. Measurement and ROI tools. **Recommendations to others considering Twitter Ads:** Ease of use. Targeted ads. **What problems is Twitter Ads solving and how is that benefiting you?** Brand awareness. New channel to broadcast. Link to website. Affiliate partnering. New territories. ### 31. Used them for attracting early career engineer **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 20, 2019 **What do you like best about Twitter Ads?** Easy to use the service and good reach with the base **What do you dislike about Twitter Ads?** Due to size , sometimes you need to quite specific and may miss out on details required **What problems is Twitter Ads solving and how is that benefiting you?** It had helped my company to attract the right audience. ### 32. Fantastic way to reach new business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Performing Arts | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2019 **What do you like best about Twitter Ads?** Twitter ads are instant, targeted and effective. They increased sales if my campaign and raised powerful brand awareness. **What do you dislike about Twitter Ads?** Sometimes they can lead to more promotion than sales. **Recommendations to others considering Twitter Ads:** Ensure you use the targeting feature correctly. **What problems is Twitter Ads solving and how is that benefiting you?** Reaching new business ### 33. Great way of advertising **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2019 **What do you like best about Twitter Ads?** Easy to use and reach audiences that match your requirement **What do you dislike about Twitter Ads?** Limit of characters. Lack of reporting insights **What problems is Twitter Ads solving and how is that benefiting you?** Targeting audiences with new offers and promotions ### 34. Quick and easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2019 **What do you like best about Twitter Ads?** Very easy for myself to promote my business and attract new customers! Promotes itself for me **What do you dislike about Twitter Ads?** It’s hard to access anything to edit and maintain the correct focus **Recommendations to others considering Twitter Ads:** Make sure they are captivating! **What problems is Twitter Ads solving and how is that benefiting you?** Proof reading and contacting twitter themselves ### 35. Tweet quick ads to millions! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** October 14, 2019 **What do you like best about Twitter Ads?** Simple approach to getting ads out there in front of millions of people! **What do you dislike about Twitter Ads?** Haven't found anything to dislike just yet, well worth a look into **What problems is Twitter Ads solving and how is that benefiting you?** No longer limited by small numbers of views ### 36. One of the cheapest options out there but... **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2019 **What do you like best about Twitter Ads?** Its extremely user friendly and easy to navigate and set up adds **What do you dislike about Twitter Ads?** Actual results could be bit more rewarding **What problems is Twitter Ads solving and how is that benefiting you?** It has helped my music get more recognition ### 37. An unintuitive UI and confusing setup **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2019 **What do you like best about Twitter Ads?** I like the ability to create Website Cards. They are a convenient ad format. **What do you dislike about Twitter Ads?** I really dislike the column arrangements and how you can't view conversions on an ad basis. It makes no sense. Also, campaign editing is a strange setup and it's difficult to navigate. **What problems is Twitter Ads solving and how is that benefiting you?** We're able to remarket to customers at a cheaper cost. ### 38. Interesting for b2b **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** October 02, 2019 **What do you like best about Twitter Ads?** Great capabilities for B2B campaigns thanks to follower targeting **What do you dislike about Twitter Ads?** Haters are quite numerous and community management is complicated **What problems is Twitter Ads solving and how is that benefiting you?** Target B2B audience ### 39. Brilliant **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2019 **What do you like best about Twitter Ads?** Love twitter ads.. easy and intuitive way of advertising **What do you dislike about Twitter Ads?** Nothing comes to me. Well organised. Love it **What problems is Twitter Ads solving and how is that benefiting you?** Lots of leads generation with right content ### 40. Easy but non-effective **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2019 **What do you like best about Twitter Ads?** Twitter is a great platform for reaching out. **What do you dislike about Twitter Ads?** You circle has to be developed before implementing. **What problems is Twitter Ads solving and how is that benefiting you?** Visibility. ### 41. Worst experience ever **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 05, 2019 **What do you like best about Twitter Ads?** Nothing but it seeming like an easy process until they quickly take your money for nothing **What do you dislike about Twitter Ads?** They say 18,000 viewed my added but it only got 3 likes and one retweet. One of those likes was from a close friend! **What problems is Twitter Ads solving and how is that benefiting you?** Contacted Twitter but Ther didn’t help ### 42. Excellent Audience **Rating:** 3.5/5.0 stars **Reviewed by:** Taylor L. | Medical Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2019 **What do you like best about Twitter Ads?** I like that it allows for a huge population to view. There are many people a part of the social media app, so it allows for things to reach a big population and be seen. **What do you dislike about Twitter Ads?** I dislike that there is mostly only a younger generation. There are not a lot of parents and grandparent aged people on this social media. **What problems is Twitter Ads solving and how is that benefiting you?** Helped reach many people ### 43. Expensive but good conversion **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2018 **What do you like best about Twitter Ads?** Twitter ads is a strong competitor in the social media advertising sphere. While in my opinion, it ranks 3rd after Facebook (price-wise) and Instagram (Niche-marketing), I am still a big fan of Twitter ads mainly due to the fact that the conversion rate is higher than other social media platforms. To make it simple, a customer/sales lead who comes to your website through Twitter is more likely to buy products (and normally their basket has a higher average value) than those who come from Facebook and Instagram. The ads creation page is easy to use and creating your first ad can be as fast as a few clicks. The analytics side is also quite comprehensive. **What do you dislike about Twitter Ads?** The main issue with Twitter ads is cost. Clicks on Twitters ads go as higher as 3-4$ sometimes! While on Facebook you can get them as low as 4 cents! And I believe when Instagram allows us to tag products in our ads it will further increase the gap between those 2 platforms and Twitter. Targeting can be quite troublesome when you want to target demographics or geographical locations, mainly due to the limitations resulting from how Twitter sign up process works (when users sign up for new accounts, the Gender and Location fields are optional, so users either skip or fill in false info). **Recommendations to others considering Twitter Ads:** I highly recommend Twitter for users looking to eastablish a strong online presence on the platform and the digital sphere. While a little on the expensive side, the payoff on the long run is quite remarkable, especially that Twitter will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans).. **What problems is Twitter Ads solving and how is that benefiting you?** One of the main benefits of using Twitter ads is the ability to target your competitors' followers. This enabled us to target our client's competitors whenever we ran ads on the platform and helped us not only gain a new customer but also move them away from our client's competitors. ### 44. Entrepreneurs! **Rating:** 5.0/5.0 stars **Reviewed by:** Greissy P. | CEO, Design, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2018 **What do you like best about Twitter Ads?** I really like thwt you can announce your service in a tweet through an add. It's a very effective way to get clients and people know your business. **What do you dislike about Twitter Ads?** Well, sometimes your Ad can be shadowed by bigger companies or sponsored adds but, keep trying! **Recommendations to others considering Twitter Ads:** It's a very good way to generate engagdment with your content or offer the products or services you sell, Twitter Ads is very efective. I recommend create a specific content for Twitter Ads because it's a very powerfull tool for your business. **What problems is Twitter Ads solving and how is that benefiting you?** People get informed about what my business do. ### 45. Twitter ads promote brand and engagement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2019 **What do you like best about Twitter Ads?** The ability to create a highly target campaign to ensure our brand and tweets are getting in front of the right audience. **What do you dislike about Twitter Ads?** Wish there were dedicated reps to help us craft strategic campaigns. **What problems is Twitter Ads solving and how is that benefiting you?** Brand awareness and engagement ### 46. Interaction is Twitter's winning value. **Rating:** 4.5/5.0 stars **Reviewed by:** Rebecca O. | Customer Relationship Manager, Hospitality, Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2018 **What do you like best about Twitter Ads?** I like the simplicity of the Twitter ad. Interface ,which makes setting up a Twitter ad. Campaign pretty intuitive. Twitter ad. Provides advertisers with multiple options to benefit from advert-wise on the Twitter platform. Thus we are able to either choose to increase our Twitter follower population ,direct Twitter users to our website ,run surveys , direct Twitter users to install our mobile app etc However the most important feature on Twitter which really hits me is the level of interaction we get from Twitter users during an advert campaign, as Twitter ad. Enable users communicate with us directly from our ad. Media or tweet. **What do you dislike about Twitter Ads?** Twitter doesn't offer payment options for all currencies. .Recently the local central bank introduced newer rules restraining online payments in foreign currency for residents.This greatly affected our Twitter ad . Campaigns as we were unable to pay for our campaigns because Twitter wasn't billing us in our local currency. **What problems is Twitter Ads solving and how is that benefiting you?** Twitter serves as an effective,albeit expensive means for my company to put our brand out there in the faces of potential customers.This has been a very successful approach ,but expensive too. ### 47. twitter and ads **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Wireless | Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2019 **What do you like best about Twitter Ads?** I am fond of the relevant information given and the notifications of today's upbeat trends and style. **What do you dislike about Twitter Ads?** I prefer to be in control of any advertising that is shown. **Recommendations to others considering Twitter Ads:** I believe twitter ads could generate revenue if displayed in the way to draw your reader. **What problems is Twitter Ads solving and how is that benefiting you?** n/a ### 48. Easy to advertise **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2019 **What do you like best about Twitter Ads?** Twitter ads help us find our core market and users **What do you dislike about Twitter Ads?** Its expensive to use and creates a hassle **What problems is Twitter Ads solving and how is that benefiting you?** Finding our target audience on social ### 49. Massively used social network **Rating:** 4.5/5.0 stars **Reviewed by:** Lic. Francia Sanoja b. | Nutricionista, Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2018 **What do you like best about Twitter Ads?** The reach of the social network, because it reaches thousands of users, allowing for content updates very frequently. **What do you dislike about Twitter Ads?** That on some occasions users make inappropriate use of it, which detracts from the shine it has due to its platform. **What problems is Twitter Ads solving and how is that benefiting you?** Advertising, daily news. Content interaction. There are many benefits. ### 50. A good tool to promote products or companies **Rating:** 5.0/5.0 stars **Reviewed by:** Alejandra R. | CENSISTA, Market Research, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2018 **What do you like best about Twitter Ads?** that through this tool we can promote and move any product we wish to sell faster, even from home **What do you dislike about Twitter Ads?** Perhaps there are other social networks that people use a bit more than Twitter, like Facebook Business. **Recommendations to others considering Twitter Ads:** it is an excellent tool to promote any type of quality product **What problems is Twitter Ads solving and how is that benefiting you?** one can have a better relationship with brands and companies that may interest us, even if the company is not on my Twitter but I am subscribed through my email, they can include me as a suggestion ## Twitter Ads Discussions - ["Benefits of using twitter ads as a tool to promote my business"](https://www.g2.com/discussions/44110-benefits-of-using-twitter-ads-as-a-tool-to-promote-my-business) - 2 comments, 1 upvote - [how do i add a call button on twitter ads](https://www.g2.com/discussions/14480-how-do-i-add-a-call-button-on-twitter-ads) - 2 comments, 1 upvote - [View Twitter Ads pricing details and edition comparison](https://www.g2.com/products/twitter-ads/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+10%3A19%3A15+-0500&secure%5Bsession_id%5D=06275d9b-c9ce-4ac5-af32-deba5d6a0b9c&secure%5Btoken%5D=d421b8ae9ac78e34354a9d3a3adec6eca1b46a05761168a521a6c5d4e7e3bcab&format=llm_user) ## Twitter Ads Features **Platform Interoperability** - Close Ecosystem API **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Fraud Protection - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Platform** - API / Integrations - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management ## Top Twitter Ads Alternatives - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (765 reviews) - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews)