--- title: Twitter Ads Reviews meta_title: 'Twitter Ads Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 242 reviews by the users' company size, role or industry to find out how Twitter Ads works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 242 scale: '5' date_modified: '2026-07-17' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Twitter Ads Reviews **Vendor:** Twitter **Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Average Rating:** 3.9/5.0 **Total Reviews:** 242 ## About Twitter Ads Get your Tweets and your account in front of more people who are interested in your business. ## Twitter Ads Pros & Cons **What users like:** - Users appreciate the **user-friendly interface** of Twitter Ads, making campaign creation accessible even for beginners. (1 reviews) - Users appreciate the **great and reliable customer support** from Twitter Ads, enhancing their advertising experience significantly. (1 reviews) - Users find Twitter Ads **easy to use** due to its familiar UI and straightforward campaign implementation process. (1 reviews) - Users find **easy creation** of ads in Twitter Ads helpful, simplifying campaign setup with a familiar interface. (1 reviews) - Users value the **easy management** of Twitter Ads, benefitting from a familiar interface and straightforward campaign setup. (1 reviews) - Implementation Ease (1 reviews) - User Interface (1 reviews) **What users dislike:** - Users struggle with the **inability to edit ads** once posted, leading to frustration and inefficiencies in campaigns. (1 reviews) ## Twitter Ads Reviews ### 1. Twitter Ads Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 21, 2021 **What do you like best about Twitter Ads?** Easy to see and catch the attention of the user, whether it be mobile or desktop. **What do you dislike about Twitter Ads?** I like most features and there is not much that I dislike. **Recommendations to others considering Twitter Ads:** Use these in popular forums to catch multiple users and a new audience. **What problems is Twitter Ads solving and how is that benefiting you?** Quick way to bring a product or service to someones attention and the benefits are the user tends to be able to click on the link and be taken to the product/service immediately. ### 2. Good targeting features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 02, 2021 **What do you like best about Twitter Ads?** I like it enables me to target people to topics and searches **What do you dislike about Twitter Ads?** It doesn't seem to provide estimate spend and recommmed daily budget **Recommendations to others considering Twitter Ads:** I would advise check in with the company to provide more advice on usage and spend **What problems is Twitter Ads solving and how is that benefiting you?** Reach more industry professional and increase brand awareness ### 3. One of my favorite Ads Platform both for B2C & B2B **Rating:** 4.5/5.0 stars **Reviewed by:** Ozge Sila G. | Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2020 **What do you like best about Twitter Ads?** -It is definitely very easy to use. -Follower look-a-likes are good, it provides you an interest best demographic targeting. -you can target hashtags -I like sponsored tweets as well so that you can boost your regular organic posts too. -Platform suggest you to target areas, for example hashtags, accounts etc. -You can target based on demographics, interest, likes etc. Good for both b2b and b2c marketing activities. -Pricing is great if you compare wih other ads platforms. -You can target global events. **What do you dislike about Twitter Ads?** Not a dislike but the things I don't like: -Campaings means "targeting". So one campaign cannot have different targeting criteria. If you want to target different audience, you need to create another campaign. However depend on your companies marketing strategy a campaign might be anything, So all in all it might me good if you can add different targeted auidaince in a same campaign might be great. For example you have bunch of products and you want to divide campaigns according to products and add different targeting under each campaign, that's not how it works in Twitter. -Insights page was awesome however they close that page. -Twitter event calendar is great, so that you can target important events. **Recommendations to others considering Twitter Ads:** I recommend tou new ones, start searching on Twitter, define your : -hashtags to target -accounts to target -competitors accounts -account to target their look a likes now you're ready **What problems is Twitter Ads solving and how is that benefiting you?** -Lookalike followers are best. So with this you may target some influencer accounts or competitor's twitter accounts. -We use to reach new audiances both gain traffic to our website and gain followers to twitter account. -With Twitter ads, our company can find proper audiance to target and advertise our products. ### 4. Easy enough **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2021 **What do you like best about Twitter Ads?** Twitter Ads have appeared to be somewhat beneficial for us, but we still need a more extensive reach - it doesn't seem to reach our demographic. **What do you dislike about Twitter Ads?** No dislikes; it just doesn't work particularly well for our apartment complex. **What problems is Twitter Ads solving and how is that benefiting you?** We realize it does help us reach a new demographic but doesn't necessarily have a significant impact on our rentals. ### 5. Twitter Ads = Twitter Patted **Rating:** 5.0/5.0 stars **Reviewed by:** Anthony S. | Owner/DJ, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2020 **What do you like best about Twitter Ads?** I like the fact that when I post a tweet with what I’m doing for my DJ gigs it goes everywhere and helps me with promoting. Keeps potential clients aware of what I’m doing as well as helps me with letting people hear my music **What do you dislike about Twitter Ads?** Only able to do a limited amount of characters so I have to limit my information about what is going on and some of the restrictions that may be involved with certain events. **Recommendations to others considering Twitter Ads:** Tweet away and have everyone know what you are doing and helps promote your business or activities or events. **What problems is Twitter Ads solving and how is that benefiting you?** Helps me get things out quickly or on the go and helps me utilize my time. It helps also with getting the word out about my major djing events and gigs. ### 6. Benefits of using twitter ads as a tool to promote my business **Rating:** 4.0/5.0 stars **Reviewed by:** Elvys G. | Jefe de unidad, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2020 **What do you like best about Twitter Ads?** It is a powerful tool that has allowed me to advertise the products and services that I offer **What do you dislike about Twitter Ads?** Honestly nothing, I see the very optimal tool to promote the business I have. **Recommendations to others considering Twitter Ads:** Twitter is, of all the social networks that exist today, the most dynamic, so it is perfect to frequently inform about the most interesting news of your business. By staying active in it, you will connect and create a special connection with other brands and other users, which will raise your level of receptivity for the good or service you offer. **What problems is Twitter Ads solving and how is that benefiting you?** There are a large number of users on twitter who can be reached with a low budget, being ideal for small businesses or ventures, which are becoming known. ### 7. More expensive than FB **Rating:** 4.0/5.0 stars **Reviewed by:** Cayla G. | Scientific Activities Communications Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2021 **What do you like best about Twitter Ads?** I like Twitter because a lot of my audience is already using the platform, however i have noticed that they do not reach as large of an audience **What do you dislike about Twitter Ads?** i think i dislike the pricing options compared to other platforms **What problems is Twitter Ads solving and how is that benefiting you?** i am solving the problem of not being able to reach the professionals who may not be able to find our page organically ### 8. Twitter ads is easy to use and can help promote your business. **Rating:** 5.0/5.0 stars **Reviewed by:** Parrish M. | Digital Marketing Coordinator , Enterprise (> 1000 emp.) **Reviewed Date:** September 16, 2020 **What do you like best about Twitter Ads?** Twitter ads is super easy to use and it is cost efficient, especially for business who are trying to promote their business. It helped my last job promote their business and reach their targeted audience. It also gives you live analytics on your promoted tweets, which can help you going forward. **What do you dislike about Twitter Ads?** Nothing really. It was very easy to use and figure out. It helped Dude Solutions target their target audience through promoted tweets and it helped them be able to produce campaigns going forward. **Recommendations to others considering Twitter Ads:** Do it because it is cost efficient and it can help your business grow their social presence, especially nowadays with social media being as important as it has become, especially when ti comes to running a business and reaching your target audience. **What problems is Twitter Ads solving and how is that benefiting you?** Dude Solutions used Twitter Ads to reach targeted audiences and promote tweets that will reach who they want it to reach. ### 9. Twitter Ads for commercial use **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2020 **What do you like best about Twitter Ads?** It's useful to have links that directly take you to the product of interest as opposed to just seeing an advertisement elsewhere and then having to go find the product or company online later which most people don't tend to do or may forget. **What do you dislike about Twitter Ads?** Often the ads are not actually that relevant. It can be annoying to see 10 different company advertisements of the same product when you don't care enough for such a product to see it advertised so much! **What problems is Twitter Ads solving and how is that benefiting you?** It's a quick way to link the advert to the home page of the company. Twitter is people's go to for relaxation and break time so it's one of the best ways to sell things to people when they have time to be browsing. ### 10. Twitties **Rating:** 2.5/5.0 stars **Reviewed by:** Brian Y. | Associate Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2021 **What do you like best about Twitter Ads?** It’s relevant unlike other platforms(fb) **What do you dislike about Twitter Ads?** Too many Ads sometimes hides the actual feed **What problems is Twitter Ads solving and how is that benefiting you?** Allowing content sharing on your devices may make the Ads little relevant. ### 11. An Interesting Ad Platform Lacking In Effectiveness **Rating:** 2.0/5.0 stars **Reviewed by:** Kyle M. | Administrative Assistant & Project Officer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2019 **What do you like best about Twitter Ads?** It is relatively easy to build ad campaigns, building them around selected tweets in ad groups to see which sets will prove to be more effective in driving customer interactions, follower gain, sales etc. There's flexibility in budget, timing and you can run multiple campaigns in unison for a bigger impact and improve results for the company. The ability to target certain users is definitely advantageous, allowing to create ad sets targeting different regions, age groups etc with images/tweets aimed best to attract their interest. **What do you dislike about Twitter Ads?** From previous experience, for what you pay on Twitter for engagement to place tweets in front of users, you get significantly less gain from it than for an equivalent ad promoted on Facebook for a similar budget. Now, this is all relative to the business you are aiming to promote, but there is a large amount of trial and error in discovering what tweets will work best for advertising. **Recommendations to others considering Twitter Ads:** Keep to a low budget for your first dozen or so ad campaigns as you'll likely use your budget ineffectively until you get the necessary feedback to construct better Twitter ad campaigns. Twitter is less user-friendly in the ad creation process than Facebook so it takes more work to build a campaign that provides results for a comparable budget. **What problems is Twitter Ads solving and how is that benefiting you?** Twitter ads have provided the companies I've worked with some minor gains but has generally assisted in deciding the budget for various platforms dependent on the effectiveness of Twitter as an ad platform. It's made us think more about how to improve our basic tweets to drive more natural engagement and using ad campaigns as a crutch to boost certain tweets as and when needed for additional support. ### 12. Twitter advertising tool for large companies **Rating:** 5.0/5.0 stars **Reviewed by:** Sophia J. | Community Manager, Food & Beverages, Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2019 **What do you like best about Twitter Ads?** that I like most about this tool is the ease with which Twitter ads can configure ads, digital marketing campaigns, videos and content, brings a panel of suggestions with which creatively helps me to post the best content for my company, and achieve a greater reach that is what differentiates it from normal twitter, which generates high conversions, a second point that I like is targeting to the target audience, something that distinguishes Twitter advertising. **What do you dislike about Twitter Ads?** It is a good marketing strategy in this social network, the only thing I do not like is that it does not have a separate chat for conversations and forums on the products being promoted, in this case my company that we focus on the need to increase our advertising on social networks such as twitter. **Recommendations to others considering Twitter Ads:** I recommend it because if you want to create ads with Twitter Ads, the platform offers its advertising customers six different types of campaigns: a campaign to increase clicks, another to increase followers, another for brand popularity, one for interactions in the tuits, another for clicks in the videos and a last one for downloads or installation of apps, from which it follows that the campaigns are aimed at six different objectives. The path to the right Twitter campaign necessarily involves defining the target. **What problems is Twitter Ads solving and how is that benefiting you?** In our company is intended to care for relationships with customers, we select a campaign of interactions. our goal is, however, sell products on the website, it is convenient to resort to the campaign of clicks or conversions on the website, so that with all this Twitter allows us as customers to select our own campaigns, our main objective is to attract visitors to our website and get more conversions, so that our products have more sales and is more appealing to people. ### 13. TWITTER ADS, grow together **Rating:** 5.0/5.0 stars **Reviewed by:** alberto p. | Gerente de ventas, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2019 **What do you like best about Twitter Ads?** I like how it helps to boost my interests through its tools that allow me to facilitate a greater market study through tweets and comments. Additionally, I can take my publications to a large scale through its platform that offers me benefits with different tools and functions since it is easy for me to read user profiles and stay connected by creating various business Tweets in different entities that can reach anywhere without limitation. This drives me as it suggests and makes my business profile known, reaching any part of the world, and also allows me to disclose the exact geographical location of where we are in the world. To interact effectively with our audience through private chat or, if I prefer, group chat when it comes to new launches to share more detailed information about our publications. Twitter Ads is the best extension that Twitter can provide to its users since through it you can showcase all your personality and ingenuity or capability through its platforms. **What do you dislike about Twitter Ads?** Twitter ads is an extremely effective and efficient extension, which is why I don't dislike anything about it. I just have to say that its resources can be further leveraged and its functionalities given more capacity, in addition to a user manual to know how to execute it for greater exploitation in the use of this extraordinary Twitter ads extension. **Recommendations to others considering Twitter Ads:** I recommend it to all business entrepreneurs; it is the best application to create a substantial business profile because it helps me to be recognized as an exponential company worldwide. Also, with Twitter ads, we save on advertising expenses. Excellent application. **What problems is Twitter Ads solving and how is that benefiting you?** I have made enormous progress thanks to the communication and entertainment methods of my company, since once I started using it, I immediately obtained positive results from other users and entities that observe my profile daily. I obtained the best benefits as I have been recognized for generating my own application in mass advertisements, which help me to boost my business favorably. Successfully achieving upward benefits for my company since KKO REAL/ real cocoa processor is a company dedicated to consumer goods and through Twitter ads we have achieved the growth our company needed to establish branches throughout the national territory. ### 14. Advertising on Twitter **Rating:** 3.5/5.0 stars **Reviewed by:** Jermaine T. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2019 **What do you like best about Twitter Ads?** I love how easy twitter has made it to advertise on their platform. With the amount of traffic twitter gets they have made it very profitable to obtain new customers browsing Twitter casually. I love that you're able to break down who you're targeting based on audience, allowing you to get people based on education, location or interest. It's really great for segmenting an audience you know will work with you! **What do you dislike about Twitter Ads?** With Twitter's advertising platform I dislike that they take quite a while to approve certain ads, I understand the idea behind it however this doesn't all you to advertise for spontaneous events. **Recommendations to others considering Twitter Ads:** I would highly recommend using Twitter Ads. Not using Twitter Ads is throwing money away! When we began using Twitter for advertising it changed the way we acquired new customers. It was like everyone wanted to be apart of a winning team. **What problems is Twitter Ads solving and how is that benefiting you?** With Twitter ads we 're able to promote target ads for people who fit in our audience in hopes of obtaining them as a long-term customer. We have found the highest amount of interactions when using twitter for advertising and it really allows us to spend less for the same amount of results ### 15. Practical **Rating:** 5.0/5.0 stars **Reviewed by:** Lorena B. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2020 **What do you like best about Twitter Ads?** The ease in defining which audience I want to reach. **What do you dislike about Twitter Ads?** Sometimes, I receive some ads on my Twitter account that have nothing to do with me or topics of my interest. **What problems is Twitter Ads solving and how is that benefiting you?** Bring more people to my profile. ### 16. Effective Platform to Explore your products & services **Rating:** 4.0/5.0 stars **Reviewed by:** Monika D. | Assistant Manager - Digital Marketing, E-Learning, Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2019 **What do you like best about Twitter Ads?** I love the dashboard of Twitter ads, Its the fastest way to live your ads on Twitter. **What do you dislike about Twitter Ads?** Poor customer services, as compared to Facebook, Twitter customer service is not as good as it should be. **What problems is Twitter Ads solving and how is that benefiting you?** Within minutes, we can easily grow our target audiences., Followers, etc. ### 17. How helpful is to use Twitter Ads **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2020 **What do you like best about Twitter Ads?** It has a great scope, you could get to communicate to hundreds of people and to get their replays about what they feel about your brand. **What do you dislike about Twitter Ads?** You can’t make sell or buy anything. It could help you jus to communicate you’re brand. **Recommendations to others considering Twitter Ads:** You can get to interact to more people than others apps. **What problems is Twitter Ads solving and how is that benefiting you?** It help me to Interact with my target. ### 18. The best social network to promote your business **Rating:** 5.0/5.0 stars **Reviewed by:** Brian B. | Executive Director, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** September 10, 2019 **What do you like best about Twitter Ads?** *Twitter allow us to promote our businesses and products, this social network has a very good acceptance by the public in general so we can reach more users. *This social network is extremely simple to use, so there are no problems when using it. *It allows to communicate more quickly and easily, thus increasing the followers and buyers. **What do you dislike about Twitter Ads?** I have no complaints from Twitter, so far there have been no failures. I don't dislike anything about the social network. **Recommendations to others considering Twitter Ads:** I recommend it because it is very cheap, very easy to use, it has easy access, millions of users what is excellent for business, you can use it online or download it on your cell phone. In general, everyone should create their accounts and not stop using them, it will be very beneficial. **What problems is Twitter Ads solving and how is that benefiting you?** Previously I had promotional problems, I didn't have many followers, so my business needed an efficient social network to be able to obtain greater benefits, and this was a great help. I could have greater access to the market and to users from different places, I could also promote my business and my products. Now I have higher sales and a better number of followers. I don't regret using twitter. ### 19. Generation of advertising traffic with Twitter Ads. **Rating:** 5.0/5.0 stars **Reviewed by:** Maira M. | Marketing Team, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Twitter Ads?** This platform has many positive aspects one of them is the advertising traffic within the twitter platform, I like sponsored tweets because they have more segmentation options, customizing my audience with better results getting more advertising, by configuring the twitter advertising gives me options for my tastes of publication is a fairly powerful feature within the application. **What do you dislike about Twitter Ads?** Among its disadvantages is the ignorance of it, there is little advertising for twitter ads a powerful tool for advertising within it, has limitations on its free account many of its functions are limited so you must pay to get more benefits. **Recommendations to others considering Twitter Ads:** Twitter is a platform that is very recognized, that has millions of followers, for advertising and marketing companies is excellent option to promote services of all kinds, make campaigns where they get many followers and be known, has different tools and configurations that help you make the contents of your publications and cost plans of advertising tailored to each need, just try it. **What problems is Twitter Ads solving and how is that benefiting you?** This platform was used to promote and promote my company, as a marketing and advertising company through sponsored tweets, showing and giving it to know the identity of the company and its philosophy, locate customers interested in the company and tweet regularly to those who are interested in the services we provide, create eye-catching content and always with followers. ### 20. Twitter and customers **Rating:** 1.5/5.0 stars **Reviewed by:** HAMMED A. | Entertainment Reporter, Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2020 **What do you like best about Twitter Ads?** It wide audience target and how it delivered it results,it is really amazing and times saving **What do you dislike about Twitter Ads?** It prices are too high,they should give opportunity to small business owners too,that want to expand on their platform **Recommendations to others considering Twitter Ads:** Twitter is great way to make your presence know online,it makes it easy to reach out to different audience **What problems is Twitter Ads solving and how is that benefiting you?** Am using Twitter Ad to expand the visibility of my music website and want more page view,I have realized more page view on the platform ### 21. Twitter announcements, marketing, and advertising. **Rating:** 5.0/5.0 stars **Reviewed by:** Ysmael B. | Ejecutivo de Negocios., Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2019 **What do you like best about Twitter Ads?** The best thing about Twitter is this extension because through it I can make advertisements or anticipate products that are not commonly circulating in the market, and to make them known, this tool gives me the possibility to do it for free. From there, I can determine if the product will have the impact the company desires through a market study on this platform. It allows my clients to evaluate the product on numerical scales, and they can also comment, which facilitates the market study process. Based on comments, we will know if the product will be a success or not. Through the comments, we can find out if the image it carries is pleasing and if our clients want anything else added. But what I truly like about Twitter ads is the number of tools it provides me to carry out our advertising and, at the same time, the market evaluation. **What do you dislike about Twitter Ads?** Twitter Ads is a sophisticated and multi-functional tool for running high-performance advertising. Through it, we consider production options, therefore I must rate it as an excellent extension of Twitter. **Recommendations to others considering Twitter Ads:** Twitter Ads is an extraordinary and highly effective tool for sharing advertisements on a large scale. It is completely free and offers many features that provide the ability to conduct professional-level advertising even if you are not a professional. Twitter Ads is truly an excellent extension of Twitter, and I recommend it to all companies to successfully scale their business. **What problems is Twitter Ads solving and how is that benefiting you?** Through this tool, we can achieve greater advertising impact, and the best part is that it saves us a lot of money on advertising investment. Moreover, with Twitter Ads, it is not necessary to implement billboards that many people see but many others do not. Through this extensive social network and with the help of its Twitter Ads extension, our advertising reaches every mobile device, PCs, MACs, and others, as through this medium we perfectly manage digital advertising 2.0, which is the most persuasive for this time since everything is managed digitally, and the advantages are even more productive than other advertising options. Through this platform, we can respond to comments and questions from consumers about our products being launched. ### 22. Great app, wide outreach and high interaction **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2020 **What do you like best about Twitter Ads?** Wide outreach, narrow targeting and high interactions **What do you dislike about Twitter Ads?** The Headline reporting and budgeting is not that good **What problems is Twitter Ads solving and how is that benefiting you?** User interaction and greater outreach ### 23. Reach your target demographic group for your specific advertising based on various selected groups. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2019 **What do you like best about Twitter Ads?** This is a great tool for reaching very specific groups who you wish to target via a direct approach to the chosen demographic. By doing this swiftly it results in expanding the reach and depth of the message. **What do you dislike about Twitter Ads?** It creates an enhanced engagement with the specific people who you wish to connect with, however engagement in itself isn't any guarantee of an increase in revenue/customers etc. **Recommendations to others considering Twitter Ads:** This isn't free therefore you need to look at how cost effective it is in relation to your business. It is proven that this tool in terms of advertising results in a success rate of interaction with adverts from a prospective customer which is higher than when using traditional banner ads. **What problems is Twitter Ads solving and how is that benefiting you?** I found that I was able to see which groups were most closely reacting to my use of Twitter as a means of both advertising and growing the business. ### 24. Twitter ads are becoming better and better **Rating:** 5.0/5.0 stars **Reviewed by:** Yacine H. | Vice President - Client Relations, Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2019 **What do you like best about Twitter Ads?** Twitter ads really came a long way and their capabilities are now surpassing Facebook/instagram advertising from my point of view. I'm running a digital agency for the past 7 years and i've observed the evolution of the ad platforms. Today, twitter allows you to target your competitors follower, people similar to them, to upload your own custom audience, and to roll out a campaign anytime you want. I think they really came a long way and they are now more powerful and cheaper than other digital ad platforms. **What do you dislike about Twitter Ads?** The sponsored tweets section is quite glitchy. Many times the account's tweets are not showing up and can't be "boosted" from my end, but on another computer then it's possible. Also the dashboard is always set to 7days timeframe, I'd like to be able to set it and it stays the way I put it. **Recommendations to others considering Twitter Ads:** Try them out, really. They are getting more and more powerful and you have targeting possibilities that are were removed from the other platforms (Facebook & Google). **What problems is Twitter Ads solving and how is that benefiting you?** Advertising for our customers and putting people in contact with their products, services, or news. ### 25. Very good **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2020 **What do you like best about Twitter Ads?** I like how they can show it to a selected group of people who are likely to purches my product **What do you dislike about Twitter Ads?** The price is a little to much for me as it could have some room for improvement making it more affordable **Recommendations to others considering Twitter Ads:** It is good but make sure you research it before you start investing in advertising as it can be quite expensive **What problems is Twitter Ads solving and how is that benefiting you?** It helps spread my customer basis on my online business ### 26. Advertising Businesses **Rating:** 3.5/5.0 stars **Reviewed by:** Al-ameen A. | Electrical Engineering Intern, Computer Games, Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2019 **What do you like best about Twitter Ads?** Seeing a lot of businesses booming these days from the twitter community is very commendable. The campaign dashboard is also god for making decisions. It's also access to amazing field of legitimate data for data analysis **What do you dislike about Twitter Ads?** Sometimes the ads may just be too much and flood my Time line and make me lose track of important news. Another thing is that sometimes flimsy topics are invited and accepted. **Recommendations to others considering Twitter Ads:** It's an amazing opportunity to put your struggles and put your achievements and/or businesses to the world **What problems is Twitter Ads solving and how is that benefiting you?** Mostly, it's about advertising views, opinions, brands and businesses. In my case, i advertise my views and business. It is fun also to vote on issues that may or may not affect you and see whether you're of the majority opinion or minority. ### 27. Twitter ads tenability to earn. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Civil Engineering | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2019 **What do you like best about Twitter Ads?** Twitter ads makes it easy for users to discover new apps, softwares, goods and services that are new in the markets offered at a cheap price. Its also easy to interpret such information and most if the advertisements are short , precise and target the main of objective of the given software, or good being advertised. Most if the ads are cheap and they connect us to mew users or developers who build us in the market industry in a different way. **What do you dislike about Twitter Ads?** Most if these ads pop up when one is busy and are not related to the search that one may be doing. This may lead to gambling or mismatching of information leading to loss. Some of the advertisements one may not be interested in them making it difficult for the twitter users. **What problems is Twitter Ads solving and how is that benefiting you?** One benefit I have realized about twitter ads is they are relatively cheap, you can spend as little as cents on the adds and make an investment out if it. Through this ads you can solve problems like on how to overcome obstacles that prevent an organization from achieving its objectives. ### 28. We reach the younger generation more efficiently with Twitter ads. **Rating:** 5.0/5.0 stars **Reviewed by:** Richard Oluwseun I. | Social Media Manager., Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2019 **What do you like best about Twitter Ads?** Twitter business provides me a variety of ways to advertise on the Twitter social networking platform.It is intuitive and we were able to begin running Twitter ads. Just fifteen day after we newly created our Twitter handle. I can measure the performance of my Twitter ad. In real time via the dashboard and I can export analytical information provided by Twitter for each campaign ad. Into a spreadsheet for advanced data analysis.I can also target Twitter handles with specific features through my Twitter advertising campaign. **What do you dislike about Twitter Ads?** Inability to create multiple promoted tweets all at once.I can barely use Twitter ads. On mobile phone as the functionality available when I access Twitter ads. through mobile phone is too minimal. **What problems is Twitter Ads solving and how is that benefiting you?** Advertising to the younger generation who may likely be interested in our services is achieved through Twitter ads. We have successfully reached potential customers between the ages of 18 -30 through Twitter ads. than on any other social media ad. platform. ### 29. Used this to promote online MSc and the University **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2019 **What do you like best about Twitter Ads?** Extremely precise targeting. You can target people who have used a specific word or hashtag in their Twitter. FB Doesn't allow this. It's easy to download a list of every follower for any Twitter account and create your own tailored audience to target with your Twitter ads, so it means you get very specific targeting. Twitter also works with third-party advertising partners, including Google, to market Twitter’s own services and serve ads on behalf of Twitter advertisers, including through the delivery of interest-based ads. **What do you dislike about Twitter Ads?** We saw a lower conversion rate from Twitter compared to FB. But given the lower cost per click, it's fine. However, I do hear of some friends stating that they believe that twitter didn't contribute meaningfully to increasd following as they alreay have an organic one. **Recommendations to others considering Twitter Ads:** Extremely easy to use, with great targeting.It has a lower cost per click than other vendors & given that it is one of the premier platforms for advertising, it spells for a great combination. It also allows you to further target those who have engaged with your ad, to increase conversion rate, meaning it's deefinitely worth your buck. However, do consider that it you may be getting a lower conversion rate than FB. **What problems is Twitter Ads solving and how is that benefiting you?** Reach a target audience (i.e. potential university students) to sell our degrees ### 30. Easy to use platform, but not right for everyone **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about Twitter Ads?** The platform is easy to use, and they offer a line of credit for agencies. **What do you dislike about Twitter Ads?** The agency line of credit process can be a pain. Also, not all of their support staff knows how to answer questions about the line of credit. **Recommendations to others considering Twitter Ads:** Make sure Twitter ads are right for you/your clients. Twitter is great for awareness and brand launches, but not so much for your day-to-day advertising. **What problems is Twitter Ads solving and how is that benefiting you?** For some of our clients, Twitter is great for gaining awareness of their brand. ### 31. Easy to set up campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Anna K. | Digital Marketing Executive , Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2019 **What do you like best about Twitter Ads?** I quite like that you can target other profiles on Twitter and add hashtags that might help the campaign's performance. Most campaigns I have ran were quite cost-effective. **What do you dislike about Twitter Ads?** Targeting is still a bit limited, as well as campaign types. **What problems is Twitter Ads solving and how is that benefiting you?** I am trying to reach people who hang out on Twitter rather than other social platforms. I have seen really good CPC from Twitter ads. ### 32. A good platform to promote any business. **Rating:** 4.5/5.0 stars **Reviewed by:** Carl J. | Chief Technology Officer, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2019 **What do you like best about Twitter Ads?** I like that Twitter Ads is a very useful option to promote any business, I love that it has sementacion tool for interests, it is very similar to Facebook Ads, they have the same segmentation system and it works really well. Another thing that I love about this platform is that it can be segmented very well since most of the traffic on this platform comes from mobile traffic, this helps my company a lot since we also offer products for smart phones. I also like that this company is 100% responsible, they have years of experience in the area and it makes me feel safe when announcing my website here. **What do you dislike about Twitter Ads?** The only thing I do not like about this company is that the web traffic is very expensive, the cost to advertise on this platform is much more expensive than that of Facebook Ads or other advertising platforms. **Recommendations to others considering Twitter Ads:** I recommend using this advertising platform, it is very useful and effective, it works excellent. The support works very well, and the performance of the campaigns is great. I recommend using images of quality and that they adapt to the mobile version since they will mostly receive mobile traffic. **What problems is Twitter Ads solving and how is that benefiting you?** This company has really been of great help to my business, it has allowed me to grow in followers on Twitter and further diversify my income. In addition, sometimes I have had to use ads in this company because in Facebook Ads there is much more competition. This has favored me a lot. ### 33. Very reliable medium for digital advertising. **Rating:** 5.0/5.0 stars **Reviewed by:** Adeola A. | Developer Marketer., Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2019 **What do you like best about Twitter Ads?** I like how conveniently Twitter users Can engage with any of our advert choices - promoted tweet, website clicks etc The metrics provided by Twitter after every ad. Campaign makes it convenient to gain useful insights into ways we can improve the effectiveness of our ads in future. I also like that during “website click” campaigns on Twitter, we have successfully grown the number of our Twitter followers. **What do you dislike about Twitter Ads?** Pacing can be better on Twitter. There have been times we ran campaigns at midnight and in less than two hours, our budget had been exhausted. **What problems is Twitter Ads solving and how is that benefiting you?** My company relies heavily on Twitter ads. To provide exposure to the various software developer hackathons and programs we organize for the tech startup ecosystem in my country. ### 34. Once the Twitter ball is rolling.. **Rating:** 4.0/5.0 stars **Reviewed by:** Anthony T. | Intern, Accounting, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2019 **What do you like best about Twitter Ads?** I like the fact that for a relatively low price, your tweet can be seen by a far greater audience and that impressions are much higher. It appears that once a tweet has several likes and retweets, it is boosted within the Twitter algorithm. **What do you dislike about Twitter Ads?** It would be great if Tweets were more visible without the need to use Twitter ads all of the time. **Recommendations to others considering Twitter Ads:** Conduct your own research before making a financial decision based on advertising through Twitter. **What problems is Twitter Ads solving and how is that benefiting you?** As previously stated, accessing a far greater audience and also more of a targeted audience. ### 35. Not the best ad platform **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2019 **What do you like best about Twitter Ads?** Easy to set up and quick to start getting traffic. Good for targeting competitor's followers. **What do you dislike about Twitter Ads?** The targeting is either too broad to be useful or so specific that there's hardly any conversions. **Recommendations to others considering Twitter Ads:** I would suggest you test small and work your way up. It's not like facebook or google, so don't throw too much money at it right away. I used it a few years ago and didn't have any desire to try again... comments from colleagues has not changed my mind! But never say never, it's probably due for another test to see if it's improved. **What problems is Twitter Ads solving and how is that benefiting you?** The aim was to get more leads but the cpl was much higher than other platforms. ### 36. Tweeting to the masses **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2019 **What do you like best about Twitter Ads?** Twitter gives you the ability to tailor your marketing and adverts to specific demographics that suit your companies needs, making marketing effective and targeted **What do you dislike about Twitter Ads?** By targeting specific segments it reduces the overall amount of users you can reach **Recommendations to others considering Twitter Ads:** Twitter Ads is ideal if you wish to reach a specific segment of people in a specific location. It is a fantastic tool and marketing aid to open up conversation and encourage discussion. **What problems is Twitter Ads solving and how is that benefiting you?** Twitter is fantastic for engagement as it is a platform used mainly for discussion. Through using Twitter ads, the company I work for has been able to open up conversation with those around us who we have previously been unable to reach. ### 37. Twitter ads review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2019 **What do you like best about Twitter Ads?** Very easy to create ad copies and set up campaigns. Automated suggestions helps quicker set up the campaigns. very good platform for running awareness campaigns as the reach is high and CPC is low. Ability to import your lists for retargetting campaigns is extremely helpful. Another great thing is the ability to exclude certain accounts from targetting - it helps narrow down your audience. **What do you dislike about Twitter Ads?** The quality of accounts. If a certain account has 2m followers, it doesn't mean they are all are genuinely interested in that account - there are so many fake accounts. I wish there was a way to target only legitimate followers of certain accounts. **What problems is Twitter Ads solving and how is that benefiting you?** The greatest benefit is being able to reach audience by interest or event people have attended. This is another level of targetting which really helps achieve the best marketing campaign ROI. ### 38. Twitter ads **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2019 **What do you like best about Twitter Ads?** Great ability to target ads at specific target audiences **What do you dislike about Twitter Ads?** If you going to run ads why not consider Facebook as they do a better job in my opinion. **Recommendations to others considering Twitter Ads:** Always think of the type of audience who would potentially use that platform to begin with, for myself I found that Twitter is not for me however YouTube ads and Facebook ads where better suited for my needs due to the people who would be using them channels on a daily basis. **What problems is Twitter Ads solving and how is that benefiting you?** With Twitter I got the feeling the users are always in a rush and not willing to engage as much with the ads whereas in past experiences I have used other platforms which worked better because of the type of typical person who uses that platform to begin with. ### 39. Tried out Twitter ads but didn't go through to payment - just trialled. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2019 **What do you like best about Twitter Ads?** You only pay for performance, it targets keywords, the cost per click is low and you can tailor the audiences. The dashboard is quite intuitive to use, and clearly laid out. Easy for a layman like me, with only some knowledge of FB ads previously, to understand. **What do you dislike about Twitter Ads?** Not as good as FB and google IMHO. Easy to miss, among all the posts on Twitter. Also hard to tell if someone actually contacted me because they saw my ad and clicked through. **Recommendations to others considering Twitter Ads:** n/a **What problems is Twitter Ads solving and how is that benefiting you?** I am solving the problem of people clicking through to my website. None - I was just looking around at various options and haven't paid for Twitter ads yet. I decided to hold off until I have more of a budget to spend on advertising, as my main goal is to drive traffic to my website. ### 40. Create the community you dream of **Rating:** 4.0/5.0 stars **Reviewed by:** Karem L. | Karem Lozada, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2019 **What do you like best about Twitter Ads?** With this Twitter advertising tool, companies or users can promote their tweets, personal accounts and themes to get more traffic, followers and interactions that translate into more sales for the company. **What do you dislike about Twitter Ads?** It still has many gaps in terms of usability and errors typical of new platforms. For example, that some features like the checkbox do not appear when editing accesses. You can not segment by age, although they are trying to improve it by asking when is your birthday with the goal of congratulating you. **What problems is Twitter Ads solving and how is that benefiting you?** Possibility to segment the campaign based on preferences, geographical location, sex Statistics to know how our advertising campaign is working, if it is achieving its objectives or if it is necessary to remodel it. Establishment of a monthly, weekly or daily budget, depending on the needs of the company or individual. Choice of creativity: the one that we like the most and that can best impact our target, selecting the message that will accompany the image in the creativity and choosing the tweet message and the corresponding link. Possibility of reaching very heterogeneous audiences, which without the help of being a social network could hardly impact effectively. ### 41. Twitter ad review **Rating:** 5.0/5.0 stars **Reviewed by:** Ethan W. | Freelance Photographer and Videographer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2019 **What do you like best about Twitter Ads?** Twitter ads are extremely valuable in terms of reach, Twitter is much more open to retweeting and reaching more people off of one post. Not only does the sponsored ad reach desired customers, it also reached others with retweets as well! **What do you dislike about Twitter Ads?** The cost of the ads, compared to Instagram they are a bit more. But the interaction rate for Twitter is much higher! **What problems is Twitter Ads solving and how is that benefiting you?** Posting things and advertising products that people actually want to see! ### 42. Get's the job done, reporting could be improved **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2019 **What do you like best about Twitter Ads?** The targeting allows us to get much more specific in comparison to other platforms - as Facebook phases out interests, it is useful that Twitter still allows us to be much more specific with follower lookalikes, keywords and interests. **What do you dislike about Twitter Ads?** The age targeting - it is frustrating to not be able to be more specific with this. The reporting post campaign is fairly limited. **What problems is Twitter Ads solving and how is that benefiting you?** We are driving link clicks and starting conversations for our clients. ### 43. Simple UX, some things are tedious **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** July 19, 2019 **What do you like best about Twitter Ads?** I like that its platform is really simple & easy to use. The UX is clean & all the analytical tools provided are great. Honestly, not much to complain about outside, what else are you going to use? **What do you dislike about Twitter Ads?** Some of their reporting is a little hard to understand when you're exporting. Also, it doesn't really allow you to create mass "promoted-only" tweets. You kind of have to do them individually which is tedious. **Recommendations to others considering Twitter Ads:** I highly recommend using the tool, understanding how to ramp up spend if you're trying to scale your ads is a little difficult to understand, so reading up on that would be beneficial. **What problems is Twitter Ads solving and how is that benefiting you?** We're advertising to a different social audience. It's awesome for super interest-based targeting because you can target on specific handles & interests. ### 44. Ads with character, 240 of them! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2019 **What do you like best about Twitter Ads?** Twitter ads are a great way to reach segmented audiences and capitalise on cultural moments through use of custom targeting on subjects or hashtags. **What do you dislike about Twitter Ads?** The billing system can feel a little clunky at times, with uncertainty over spend thresholds and when the invoicing will take place. On occasion I have also found a campaign to be paused until invoicing complete. **What problems is Twitter Ads solving and how is that benefiting you?** Reaching key markets such as primary teachers who are keen to purchase educational resources and other assocIated products. ### 45. My review for twitter ads. **Rating:** 4.0/5.0 stars **Reviewed by:** John G. | Electrical Design Engineer, Electrical/Electronic Manufacturing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2019 **What do you like best about Twitter Ads?** It is too quick to reflect to changing evolvement in technology.It is a good tool in networking. **What do you dislike about Twitter Ads?** The limiting of tweets thus not giving adequate information. **What problems is Twitter Ads solving and how is that benefiting you?** Networking.Information is able to reach a large number of people thus being able to get ideas on electrical technology. ### 46. Twitter ads are great - so long as you know what you are doing **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2019 **What do you like best about Twitter Ads?** Twitter ads are a great way to increase the impact of your content - so long as you are already fairly certain of the audience that you want to be addressing **What do you dislike about Twitter Ads?** Can be somewhat complicated to really measure the impact of your ads in terms of conversion. **Recommendations to others considering Twitter Ads:** If Twitter is a main part of your strategy then you should definitely be using ads to boost the impact of your posts and to increase your audience. **What problems is Twitter Ads solving and how is that benefiting you?** We use Twitter as the primary channel for sharing our content, so twitter ads help us to increase the reach of that content. ### 47. Good platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Twitter Ads?** High level of audience engagement when targeted appropriately, good blend of targeting tactics. Also has a intuitive interface. **What do you dislike about Twitter Ads?** Much better for a large organisation, if you have a narrow audience other channels may be more cost effective. **Recommendations to others considering Twitter Ads:** Worth a try if looking to establish a stong online presence. **What problems is Twitter Ads solving and how is that benefiting you?** Auto-promote option makes it easy sonyou don't have to choose which tweets to promote. Adding to an existing campaign is great. ### 48. Exposure very expensive **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Alternative Medicine | Enterprise (> 1000 emp.) **Reviewed Date:** October 04, 2019 **What do you like best about Twitter Ads?** I like being able to single out very specific audiences more than other social networks. **What do you dislike about Twitter Ads?** Didn’t get as much conversions as we had forecasted. **What problems is Twitter Ads solving and how is that benefiting you?** Pushing our cbd company to pharmacies ### 49. Twitter will take your business a step further **Rating:** 4.5/5.0 stars **Reviewed by:** Hazem E. | Front end developer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2019 **What do you like best about Twitter Ads?** Twitter ads will help you reach more customers for your business **What do you dislike about Twitter Ads?** It can be more pricy than facebook for example, also the targeting is not as vast as facebook **Recommendations to others considering Twitter Ads:** twitter is a great platform for getting your business out there for people to see **What problems is Twitter Ads solving and how is that benefiting you?** Reaching more audience and making more money, getting more clients and visits in out physical shop from twitter ads ### 50. Simple Ad Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2019 **What do you like best about Twitter Ads?** I really like how organized all of our campaigns are within this platform. It makes it easy to navigate through all of the ad sets and ads as well. **What do you dislike about Twitter Ads?** I dislike that you have to create the tweets outside of the campaign creation. This adds an extra step to the process. **What problems is Twitter Ads solving and how is that benefiting you?** Twitter ads has allowed for us to reach multiple demographics that we normally would not be able to reach. This allows for us to distribute our advertisements to new audiences. ## Twitter Ads Discussions - ["Benefits of using twitter ads as a tool to promote my business"](https://www.g2.com/discussions/44110-benefits-of-using-twitter-ads-as-a-tool-to-promote-my-business) - 2 comments, 1 upvote - [how do i add a call button on twitter ads](https://www.g2.com/discussions/14480-how-do-i-add-a-call-button-on-twitter-ads) - 2 comments, 1 upvote - [View Twitter Ads pricing details and edition comparison](https://www.g2.com/products/twitter-ads/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-03+07%3A03%3A01+-0500&secure%5Bsession_id%5D=ad4827b5-d644-49b3-9c02-185360c92788&secure%5Btoken%5D=6a105d235819cc7f59b3dbffc436825b4a7f5c9725b754f493cf8a1253409e76&format=llm_user) ## Twitter Ads Features **Platform Interoperability** - Close Ecosystem API **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Fraud Protection - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Platform** - API / Integrations - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Twitter Ads Alternatives - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (765 reviews) - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews)