--- title: Twitter Ads Reviews meta_title: 'Twitter Ads Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 242 reviews by the users' company size, role or industry to find out how Twitter Ads works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 242 scale: '5' date_modified: '2026-08-09' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Twitter Ads Reviews **Vendor:** Twitter **Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Average Rating:** 3.9/5.0 **Total Reviews:** 242 ## About Twitter Ads Get your Tweets and your account in front of more people who are interested in your business. ## Twitter Ads Pros & Cons **What users like:** - Users appreciate the **user-friendly interface** of Twitter Ads, making campaign creation accessible even for beginners. (1 reviews) - Users appreciate the **great and reliable customer support** from Twitter Ads, enhancing their advertising experience significantly. (1 reviews) - Users find Twitter Ads **easy to use** due to its familiar UI and straightforward campaign implementation process. (1 reviews) - Users find **easy creation** of ads in Twitter Ads helpful, simplifying campaign setup with a familiar interface. (1 reviews) - Users value the **easy management** of Twitter Ads, benefitting from a familiar interface and straightforward campaign setup. (1 reviews) - Implementation Ease (1 reviews) - User Interface (1 reviews) **What users dislike:** - Users struggle with the **inability to edit ads** once posted, leading to frustration and inefficiencies in campaigns. (1 reviews) ## Twitter Ads Reviews ### 1. Not as effective as facebook advertising **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2019 **What do you like best about Twitter Ads?** You can be part of trending topics especially when there is a lot of momentum around your cause or topic area **What do you dislike about Twitter Ads?** it didn't produce many results, Facebook advertising is usually more effective. **Recommendations to others considering Twitter Ads:** Do research on whether Twitter can really give you the same awareness or sales results as Facebook **What problems is Twitter Ads solving and how is that benefiting you?** Used Twitter to promote some videos to build my start up. And consult companies on their social media advertising to build awareness and sales. ### 2. Ok for remarketing **Rating:** 1.0/5.0 stars **Reviewed by:** Mike S. | Co-Founder / CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2019 **What do you like best about Twitter Ads?** Twitter ads work well for a remarketing into a sales funnel but for lead gen it’s dramatically more expensive than Facebook. **What do you dislike about Twitter Ads?** CPM cost just too high, audience engagement not good and just not as effective as other platforms. **What problems is Twitter Ads solving and how is that benefiting you?** Using for lead generation and remarketing ### 3. Worst experience ever **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 05, 2019 **What do you like best about Twitter Ads?** Nothing but it seeming like an easy process until they quickly take your money for nothing **What do you dislike about Twitter Ads?** They say 18,000 viewed my added but it only got 3 likes and one retweet. One of those likes was from a close friend! **What problems is Twitter Ads solving and how is that benefiting you?** Contacted Twitter but Ther didn’t help ### 4. I don't find these profitable **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2017 **What do you like best about Twitter Ads?** Interface is pretty easy, not hard to get an ad going **What do you dislike about Twitter Ads?** I don't find a good roi with these. I tried for a little while but I don't use them anymore **What problems is Twitter Ads solving and how is that benefiting you?** Tried advertising for product. Didn't love my results. ### 5. Twitter Ads Review **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2017 **What do you like best about Twitter Ads?** Twitter ads provides a slightly different audience demographic than something like Facebook or Pinterest (tends to be older, more affluent, etc). **What do you dislike about Twitter Ads?** Extremely counter-intuitive ad platform (really difficult to work in), and audiences tend to be small & low performing. **Recommendations to others considering Twitter Ads:** Only use it if you absolutely have a need to reach its users on this platform specifically - if you just need a social tool, go with Facebook or one of the big dogs. Not worth it otherwise - poor performance, poor platform capabilities. **What problems is Twitter Ads solving and how is that benefiting you?** We use Twitter to attempt to reach new users in a different environment. Facebook is our bread and butter; however, Twitter allows us to hit users in a unique environment where they're definitely behaving differently than users on Facebook or other platforms. ### 6. So confusing to use **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2017 **What do you like best about Twitter Ads?** Nothing. It is so hard to use! It's always changing. It costs so much to run an ad. It's not worth it. **What do you dislike about Twitter Ads?** -Not easy to use -Not easy to analyze or see any type of analytics -Costs too much -Confusing and not user-friendly **Recommendations to others considering Twitter Ads:** Totally not worth it to advertise on Twitter. A waste of time and money for me. Your social marketing money is better spent elsewhere. **What problems is Twitter Ads solving and how is that benefiting you?** I have not noticed any benefits. ### 7. A frustrating experience compared to Facebook **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2016 **What do you like best about Twitter Ads?** The interface to set up a campaign is clean and straightforward, and you do have the ability to target followers of specific users to generate a target audience that fits with what you're going after. **What do you dislike about Twitter Ads?** The biggest gripe with Twitter Ads is that you get very little return on investment. If you want to make sure you're not getting a bunch of bot-like accounts following you during a followers campaign, for example, you will end up spending a lot of money for a limited number of follows. If you want to get the best bang for your buck, however, chances are a lot of bot-like accounts will end up following your account. Compared to Facebook, which gives you the ability to target specific audiences and reach real people with an excellent return on investment, Twitter Ads has a lot of work to do. **Recommendations to others considering Twitter Ads:** If you're looking to grow your followers, keep in mind that you will have to spend A LOT to ensure that real people fitting your target audience end up following. There's a limited return unless you disregard things like location, in which case your numbers will go up, but likely because a lot of bots are following you. Twitter does not do a good job of differentiating real and fake people and cleaning up accounts. **What problems is Twitter Ads solving and how is that benefiting you?** The biggest benefit has been targeting those who follow accounts that would be considered similar to ours from an interest standpoint. Although not as effective as Facebook's targeting, it's better than nothing, I suppose. ## Twitter Ads Discussions - ["Benefits of using twitter ads as a tool to promote my business"](https://www.g2.com/discussions/44110-benefits-of-using-twitter-ads-as-a-tool-to-promote-my-business) - 2 comments, 1 upvote - [how do i add a call button on twitter ads](https://www.g2.com/discussions/14480-how-do-i-add-a-call-button-on-twitter-ads) - 2 comments, 1 upvote - [View Twitter Ads pricing details and edition comparison](https://www.g2.com/products/twitter-ads/reviews?filters%5Bnps_score%5D%5B%5D=1§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+01%3A18%3A00+-0500&secure%5Bsession_id%5D=e9e8210c-b007-4c55-8cf3-c43391526997&secure%5Btoken%5D=2291757fd0abde387968f0781433c73fbe02ace988d4f054470ec827861cc65a&format=llm_user) ## Twitter Ads Features **Platform Interoperability** - Close Ecosystem API **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Fraud Protection - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Platform** - API / Integrations - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management ## Top Twitter Ads Alternatives - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,393 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (765 reviews) - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews)