--- title: Twitter Ads Reviews meta_title: 'Twitter Ads Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 242 reviews by the users' company size, role or industry to find out how Twitter Ads works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 242 scale: '5' date_modified: '2026-08-04' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Twitter Ads Reviews **Vendor:** Twitter **Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Average Rating:** 3.9/5.0 **Total Reviews:** 242 ## About Twitter Ads Get your Tweets and your account in front of more people who are interested in your business. ## Twitter Ads Pros & Cons **What users like:** - Users appreciate the **user-friendly interface** of Twitter Ads, making campaign creation accessible even for beginners. (1 reviews) - Users appreciate the **great and reliable customer support** from Twitter Ads, enhancing their advertising experience significantly. (1 reviews) - Users find Twitter Ads **easy to use** due to its familiar UI and straightforward campaign implementation process. (1 reviews) - Users find **easy creation** of ads in Twitter Ads helpful, simplifying campaign setup with a familiar interface. (1 reviews) - Users value the **easy management** of Twitter Ads, benefitting from a familiar interface and straightforward campaign setup. (1 reviews) - Implementation Ease (1 reviews) - User Interface (1 reviews) **What users dislike:** - Users struggle with the **inability to edit ads** once posted, leading to frustration and inefficiencies in campaigns. (1 reviews) ## Twitter Ads Reviews ### 1. Twitter is an hub for professionals from all fields. **Rating:** 4.0/5.0 stars **Reviewed by:** Shola A. | Design Engineer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2018 **What do you like best about Twitter Ads?** Twitter ads. is the fastest way to create social media ads. amongst all social media mediums. With Twitter we have successfully activated ad. campaigns in under five minutes.I love the interactive nature of Twitter,which allows our users ask us live questions by simply responding to our ad. tweet. **What do you dislike about Twitter Ads?** Twitter ad . appears to be very choosy when it comes to accepting payment methods for ads. While it doesn''t even accept Paypal,which is a widely used payment platform.There are times we have tried Credit cards as our payment methods and was rejected by the Twitter platform. There is also no responsive support medium when we have run into obstacles.On very few occasions when we have had to contact Twitter via the support form,it took almost three days to get a response and when we did,it was a one line response ; which didn''t even address our complaint. **What problems is Twitter Ads solving and how is that benefiting you?** Twitter ad. enable us reach professionals, who are our major business targets.Since Twitter has the highest professional audience of all social media platforms (according to our in-house data),it is just the perfect means for us to reach our target audience. ### 2. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Ashlee T. | Administrative Assistant, Executive Office, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2018 **What do you like best about Twitter Ads?** User friendly and gets the job done, have had no complaints. **What do you dislike about Twitter Ads?** Initially it was difficult for me to remember how to access but that was a user error and have no trouble with the software. **What problems is Twitter Ads solving and how is that benefiting you?** We use Twitter Ads to schedule tweets as well as see the audience being reached which is beneficial to the organization. ### 3. Effective Platform for Niche Services **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2018 **What do you like best about Twitter Ads?** For marketers who have a very specific product name or phrase, matching your ad to those using that language is invaluable. Brands who are trying to limit or shift the tone on a topic like their product could very easily promote a landing page that better explains their side, etc. **What do you dislike about Twitter Ads?** The scope is significantly limited by what is also its best feature - short of broadcasting only to those who repeatedly discuss political names or marketing terms, you're not going to be able to crack into an untapped market very efficiently. **Recommendations to others considering Twitter Ads:** Do not use when simply looking to 'get into the market.' Arguably, it's a difficult conversion platform for sales goals. Instead, use for redirects on reputation management or very unique phrases showing consumer interest **What problems is Twitter Ads solving and how is that benefiting you?** Reputation management and awareness around very specific products ### 4. It is easy to see results **Rating:** 5.0/5.0 stars **Reviewed by:** Aileen P. | Customer Support Team Lead, Entertainment, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Twitter Ads?** I like that I can easily see the analytics on my promoted tweets. **What do you dislike about Twitter Ads?** I am satisfied with it, there isn't anything I dislike right now. **What problems is Twitter Ads solving and how is that benefiting you?** It helps you reach a viwership organically. ### 5. Quite Frustrating **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Investment Banking | Enterprise (> 1000 emp.) **Reviewed Date:** July 24, 2018 **What do you like best about Twitter Ads?** I find that the ads really do tailor personally to you. For example if it was something I was looking at that day, I would then see it pop up on my twitter feed with promotions and discount. **What do you dislike about Twitter Ads?** I don't like how it's an extra thing you now have to scroll through. Personally, i follow a lot of accounts so it takes more time out of my day to scroll through my feeds. **What problems is Twitter Ads solving and how is that benefiting you?** Business problems, not so much. It hasn't done a whole lot for me. But i do realize that the adds take up more memory and cache space, causing my phone to be slower. ### 6. Reliably Strong **Rating:** 4.5/5.0 stars **Reviewed by:** Chelsea P. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2018 **What do you like best about Twitter Ads?** Easy and intuitive to use, Twitter is one of the best advertising platforms for a reason. We were able to broaden our reach to the right audiences quickly and easily, and really boost our marketing reach in a very short timeframe. **What do you dislike about Twitter Ads?** Always wish we could get it done cheaper! **Recommendations to others considering Twitter Ads:** Best of the best for a reason. **What problems is Twitter Ads solving and how is that benefiting you?** Looking to quickly grow our social media audiences, especially around key Twitter target groups. ### 7. Positive Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Twitter Ads?** The targeting capabilities. With Twitter Ads, you have the option to include 'Event' and 'TV' targeting, which enables you to get very granular in who you're reaching with your ads. **What do you dislike about Twitter Ads?** I wish the Audience Insights enabled you to search for users with particular interest, allowing you to better understand your target consumer. **Recommendations to others considering Twitter Ads:** Understand that although Twitter does not have all the capabilities of Facebook quite yet, they are heading in that direction and are much easier to collaborate with as partners. **What problems is Twitter Ads solving and how is that benefiting you?** With these ads, we are able to increase the VCR on our videos - something we've struggled with on other platforms. ### 8. Good for trending topics **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2018 **What do you like best about Twitter Ads?** Twitter is extremely good when the ad is related to a trending topic. **What do you dislike about Twitter Ads?** Twitter reach is relatively smaller than other social media platforms. It is very difficult to scale efficiently. **Recommendations to others considering Twitter Ads:** Twitter does not have bulk sheet building that is easy to use. Building can be very time consuming. I recommend narrowing down to a few campaigns, to optimize building time and also to leverage better Twitter's potential audience. **What problems is Twitter Ads solving and how is that benefiting you?** It helped us reach an specific profile of users we were not able to with other social platforms. ### 9. Twitter Ads are just "good" **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2018 **What do you like best about Twitter Ads?** I like that you can customize how you're going to target you ad. **What do you dislike about Twitter Ads?** I don't like the way Twitter makes you on "choose" the ad you'd like to promote. Sometimes I have to create one, sometimes my post doesn't show up, etc. **What problems is Twitter Ads solving and how is that benefiting you?** We solve event registrations on Twitter ads. We want to drive users to register for our events. ### 10. Effective advertizing medium but expensive. **Rating:** 5.0/5.0 stars **Reviewed by:** Olabintan A. | Customer Service Representative, Enterprise (> 1000 emp.) **Reviewed Date:** January 06, 2018 **What do you like best about Twitter Ads?** Twitter allows its users ask questions from an advertizer when they click on his/her promoted tweet. This has greatly helped us as salespeople as we are able to communicate with potential users of our product even before they visit our website . I have found out in the last few months ,our being able to communicate with potential customers in these way has led to an higher link-clink to customer conversion rate on our Twitter ad. campaigns. **What do you dislike about Twitter Ads?** In time past ,we've had problems using electronic cards on Twitter .There have been times where we had to try two,three different cards on a single Twitter ad. campaign before it's accepted. **What problems is Twitter Ads solving and how is that benefiting you?** Twitter ad. has allowed us reach potential clients and customers of our service on the Twitter platform. We cannot reach all of these millions of people simply by organic twitter activities. Only via ad. placements can we reach a major percentile of this huge ,active crowd. ### 11. Second Best Among Social Media Platforms **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2018 **What do you like best about Twitter Ads?** The engagement I usually get is not bad. They click the link, visit the site and sometimes they share it with their friends, which doesn't happen much for me in other platforms. **What do you dislike about Twitter Ads?** If you would like to edit you target profiles after you start the campaign, for instance, you have to export a CSV file and then make your edits and upload it back. This is just ridiculous! Why make things that difficult? **Recommendations to others considering Twitter Ads:** Worth to try. Try to be more specific with your audience and while setting up your ads, make it like the final version because it's very painful to edit it once you save it. It has pretty much the same process with other social ad platforms. Easy to understand. Not as sophisticated as Facebook Ads Manager. Based on my experience, there is totally different and more engaging audience for B2B solutions. Lastly, if you're directing them to your website, make sure that your page is mobile optimized since most of the audience is using the mobile app. **What problems is Twitter Ads solving and how is that benefiting you?** B2B Lead generation, mostly. If you target very specific audience, you get better results. This is for sure. There are many junk profiles and sometimes accounts from the countries that you didn't target see/click your ads, but overall it helped us to get a few decent leads. Surprisingly, we got better results on Twitter than LinkedIn for B2B lead generation. ### 12. Enables us target professionals. **Rating:** 5.0/5.0 stars **Reviewed by:** Abiola A. | Analyst, Consumer Goods, Enterprise (> 1000 emp.) **Reviewed Date:** January 04, 2018 **What do you like best about Twitter Ads?** Having been at the advertizing desk for two years at my place of work.Twitter ad. allowed us target our most trustworthy customers - professionals .From my experience with Twitter ads. we got more professionals to get involved and use our banking services on Twitter than we were able to,with any other social media advertizement medium. Coupled with the fact Twitter ad. allows twitter users(potential customers) ask us questions by commenting on our ad. placement ; just makes this advert medium the real deal. **What do you dislike about Twitter Ads?** Twitter ad. can really be very expensive .At my workplace ,we budgeted averagely $1 per one user acquisition on Twitter ; which was on the high-side in comparism with our other ad. options. **What problems is Twitter Ads solving and how is that benefiting you?** Twitter ad. enable us target professionals,who were our primary customers at my place of work and also interact with them during the course of the campaign. ### 13. Effective ad. medium but expensive. **Rating:** 4.5/5.0 stars **Reviewed by:** Opeyewa A. | Customer Representative, Oil & Energy, Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2018 **What do you like best about Twitter Ads?** Twitter ad. is simple to setup and very easy to understand the processes. Most times we get an ad. campaign setup in less than 3-4 minute which is very fast. It also gives us engagement power as Twitter users can interact with our Twitter handle during ad. campaigns ; allowing us better explain our offering to these users. **What do you dislike about Twitter Ads?** It is a very expensive medium of advertisement . Currently we average $2 per successful signup on Twitter. I also wish there is a standby support team behind this tool. Takes weeks at times to even get response to basic question forms submitted. **What problems is Twitter Ads solving and how is that benefiting you?** Twitter ad. has allowed us tap into the pool of potential customers on the Twitter website. Currently we have gotten maybe 20-25% of our current student trainees via our Twitter ad. and that's been props up to this tool/ ### 14. Effective! **Rating:** 4.0/5.0 stars **Reviewed by:** Olabisi O. | QA Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** February 08, 2018 **What do you like best about Twitter Ads?** I like the user interface, which is very easy to navigate around. I also like the fact that users who pick interest in our ads. Can ask us questions via the same ad. Twitter ad. Also promotes organic extension, such as the ability for Twitter users who see our ads to retweet it, thereby making it available to some of their own followers who haven't even come across the ad. **What do you dislike about Twitter Ads?** Sometimes it is very difficult to get a good product description for our ad. Which falls within Twitters limit of 140 characters. **What problems is Twitter Ads solving and how is that benefiting you?** Twitter ad. Allow us create ads. Targeting a select group of Twitter users, which our Research shows are likely to be in need of our service and product offerings. ### 15. Twitter Flashy Ads **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2018 **What do you like best about Twitter Ads?** This is the platform form for some educated or some sincere person. **What do you dislike about Twitter Ads?** Fake pages, fake accounts are problem....very choosy in terms of accepting payments **Recommendations to others considering Twitter Ads:** As of now no, but keep going and time to time implement accordingly. **What problems is Twitter Ads solving and how is that benefiting you?** You Pay for Performance. When you promote tweets on Twitter, you only pay when you've achieved your marketing objective. ... Keyword Targeting. ... Tweet Engager Targeting. ... Tailored Audiences. ... ### 16. Okay for scheduling **Rating:** 2.0/5.0 stars **Reviewed by:** Elle T. | Communications Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2018 **What do you like best about Twitter Ads?** We use twitter ads primarily to schedule upcoming tweets. Its great because its free. **What do you dislike about Twitter Ads?** I cant get the time zone to change for scheduling (its in Alaska time and we are on the east coast) even though I've changed my preferences. And I also don't like how you have to hunt through to see your scheduled tweets. **Recommendations to others considering Twitter Ads:** You may have a more streamlined process by selecting a third-party vendor for scheduling instead of relying on Twitter. **What problems is Twitter Ads solving and how is that benefiting you?** Scheduling tweets. It helps us stay on timeline ### 17. Great for retargeting, that's about it **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 02, 2018 **What do you like best about Twitter Ads?** The User Interface is incredibly easy. Its super simple to get ads up and running. **What do you dislike about Twitter Ads?** The targeting is horrible. As a B2B marketer, I can't really target the people I'm trying to reach very well. I can target groups and demographics, and other Twitter followers, but to me, that's not much better than casting a wide net. However, it is great for retargeting. **Recommendations to others considering Twitter Ads:** Probably good to use Twitter, while they're still around. Its hard to say if your target audience is actually using Twitter, since it seems like an echo chamber and most Twitter accounts aren't even real people (as in, they're run by marketers/ automation/ pr reps). But for remarketing you probably won't have that problem as much. **What problems is Twitter Ads solving and how is that benefiting you?** Get people engaged with our content and turned into leads. ### 18. Easy to use and even easier to loose track of much money **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2018 **What do you like best about Twitter Ads?** I can target people who have used a specific word or hashtag in their Twitter update (or people who have interacted with tweets containing those words) in the last seven days. **What do you dislike about Twitter Ads?** Unless your exact target audience is most active on Twitter, you may get an increase of spam bots following you. Twitter’s targeting features also aren’t as extensive as Facebook’s, making it more difficult to show your ads to the right people. **Recommendations to others considering Twitter Ads:** Twitter’s CTR rates are higher than Facebook’s. Twitter Ads are also more expensive than Facebook Ads. **What problems is Twitter Ads solving and how is that benefiting you?** Keyword targeting is a remarkably helpful and easier to go after specific people on Twitter. ### 19. Better targeting for career professionals. **Rating:** 4.5/5.0 stars **Reviewed by:** Ahmed A. | Writer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2018 **What do you like best about Twitter Ads?** I love how Twitter users who encounter our ad. On the platform can ask our Twitter handle questions about our brand.Thus ,keeping the conversation of our product flowing ,while the ad. Runs **What do you dislike about Twitter Ads?** Twitter ad. Is backed by a mediocre support team.We cannot contact them via email ,except via a contact form. For everytime we have reached them via this form,it takes an upward of a 48 hour period to get a response. And even when they respond,it's always a one liner explanation. **What problems is Twitter Ads solving and how is that benefiting you?** Twitter enable us target carer professionals who are the core of our customer base. ### 20. Easy to setup ad. campaign. **Rating:** 5.0/5.0 stars **Reviewed by:** Temitope E. | Support representative., Banking, Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2018 **What do you like best about Twitter Ads?** Twitter ad, is easy to use and setup ; providing us with instantaneous result. I love the targeting feature ,which allows us to target specific handles and handles which have got similar characteristics to them. **What do you dislike about Twitter Ads?** Twitter ad. doesn't support multiple currencies. Currently we pay for our ads. in us dollars , despite the dollar not being our official currency. **What problems is Twitter Ads solving and how is that benefiting you?** Twitter ad. enable us target professionals who are our primary users. Basically , it is the one social media platform where majority of our customers have been signed-up from. ### 21. Twitter isn't as effective as it was a few years ago. **Rating:** 2.5/5.0 stars **Reviewed by:** Michelle Z. | Executive Assistant & Social Media Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2017 **What do you like best about Twitter Ads?** Twitter ads is a relatively easy platform to use, but it's not something I would recommend over other social media advertising. **What do you dislike about Twitter Ads?** Twitter is definitely not as effective as it was a few years ago. It seems like everyone was on Twitter 5 years ago, and now, it's moved on to Facebook and Instagram. I wouldn't much rather go to Facebook advertising than Twitter Ads. I've run multiple ads on Twitter and they haven't brought in as many conversions as other platforms. **Recommendations to others considering Twitter Ads:** I would recommend testing Twitter Ads simultaneously with Facebook Ads. See what works better for you and go from there! **What problems is Twitter Ads solving and how is that benefiting you?** Twitter Ads has definitely increased brand awareness and follower growth, however no conversions have come from it unfortunately. ### 22. Twitter Ads Review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2017 **What do you like best about Twitter Ads?** Ease of use. Wasn't hard to learn from the beginning and reaches a slightly different audience then Facebook. Great targeting and reach specifics. **What do you dislike about Twitter Ads?** Not as broad spread as Facebook, or even Instagram. Not everyone has Twitter. **Recommendations to others considering Twitter Ads:** I don't think Twitter is growing much, but it is out there for now and useful for what its worth. **What problems is Twitter Ads solving and how is that benefiting you?** Reaches brides and customers outside of Facebook arena. ### 23. A good experience but much improvement needed **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2017 **What do you like best about Twitter Ads?** Twitter is one of the most popular social media channels so advertising on it is a no-brainer. There are options to narrow down the audience and what I like best are the varying tweet options, including how you want it to look and deciding buttons. **What do you dislike about Twitter Ads?** Due to how big Twitter is, you'd expect the layout and journey to be a lot better. It is quite tedious to set up a campaign simply because there's not a lot of selection on breaking down the audience. It's like you're blanket marketing and having to narrow down your audience is difficult. **What problems is Twitter Ads solving and how is that benefiting you?** Twitter allows us to advertise on one of the biggest social media platforms so the benefit is that we can target a lot of our customers and leads. ### 24. Paid ads on Social - mixed effects **Rating:** 4.0/5.0 stars **Reviewed by:** Mike T. | Digital Services Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2017 **What do you like best about Twitter Ads?** The targeting on the platform has grown quite a bit, but still has obvious limitations **What do you dislike about Twitter Ads?** People aren't looking to click off of twitter for an ad, so the platform itself is of limited value **What problems is Twitter Ads solving and how is that benefiting you?** Raising brand awareness for clients ### 25. As social advertising platforms go... meh **Rating:** 1.5/5.0 stars **Reviewed by:** Dustin W. S. | Co-founder, Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2017 **What do you like best about Twitter Ads?** I like that it's pretty easy to get a promoted tweet going. That's about it. **What do you dislike about Twitter Ads?** When you're trying to create a campaign, it's too complicated. I also think Twitter has done a terrible job at delivering ads in a way that is effective for the advertiser--I've spent far too much and got far too little positive results. **Recommendations to others considering Twitter Ads:** I actually don't recommend using Twitter ads at all. You're much better off finding an influencer on Twitter and doing a paid campaign with them. **What problems is Twitter Ads solving and how is that benefiting you?** Advertising to Twitter users. ### 26. Easy to reach a lot of people **Rating:** 4.0/5.0 stars **Reviewed by:** David K. | Chief Marketing Officer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2018 **What do you like best about Twitter Ads?** We use to promote webinars, events or new blog posts **What do you dislike about Twitter Ads?** Limited amount of characters per message **What problems is Twitter Ads solving and how is that benefiting you?** Allows use to promote new things with our company ### 27. Publishing Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Petra G. | Social Media, Publishing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2017 **What do you like best about Twitter Ads?** Increased traffic to our Twitter feeds, as well as response rates have increased. **What do you dislike about Twitter Ads?** I would like to see better analytics and ways to track the effectiveness of the money we spend. **What problems is Twitter Ads solving and how is that benefiting you?** We are going further faster with Twitter ads ### 28. I don't find these profitable **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2017 **What do you like best about Twitter Ads?** Interface is pretty easy, not hard to get an ad going **What do you dislike about Twitter Ads?** I don't find a good roi with these. I tried for a little while but I don't use them anymore **What problems is Twitter Ads solving and how is that benefiting you?** Tried advertising for product. Didn't love my results. ### 29. Gets the job done **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2017 **What do you like best about Twitter Ads?** easy to create ads in one location, and has been update to enable easy, searchable cards for future reuse, looks cleaner and nicer than general posts and allows for new ways to reach people for an inexpensive amount **What do you dislike about Twitter Ads?** could use more options for custom lists to make audience creation easier and more accurate (right now you can only upload email addresses whereas facebook allows you to upload lists with emails, gender, age, year of birth, address, country, phone number, and more), it is difficult to track conversions **Recommendations to others considering Twitter Ads:** we haven't seen as positive results with twitter ads as we have with facebook ads but it is a relatively easy and inexpensive ad option to experiment with **What problems is Twitter Ads solving and how is that benefiting you?** cheap advertising is the main use we have for twitter ads, the twitter cards are also a nice way to create more visually pleasing and eye-catching posts with more information. ### 30. Straightforward campaign setup **Rating:** 4.0/5.0 stars **Reviewed by:** Dan A. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2016 **What do you like best about Twitter Ads?** I like how simple it is to setup a new campaign and there are clear options for the different types of campaigns to run depending on your goal e.g. grow followers or direct traffic to a landing page. **What do you dislike about Twitter Ads?** The level of granularity in ads targeting means you can't be as detailed when compared to other social media advertising platforms - but you just need to be aware of this when deciding which platform to use and for what purpose. **Recommendations to others considering Twitter Ads:** The content you use in the ad is probably the most important factor in determining if you will get a good response. You can actually test several variations of ads toon a small target audience to identify which one performs best, before using it for the full campaign. **What problems is Twitter Ads solving and how is that benefiting you?** It can be hard to make yourself heard on Twitter because of the huge amounts of "noise", so the ads platform helps you cut through that to reach the right type of audience. ### 31. Twitter Ads Review **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2017 **What do you like best about Twitter Ads?** Twitter ads provides a slightly different audience demographic than something like Facebook or Pinterest (tends to be older, more affluent, etc). **What do you dislike about Twitter Ads?** Extremely counter-intuitive ad platform (really difficult to work in), and audiences tend to be small & low performing. **Recommendations to others considering Twitter Ads:** Only use it if you absolutely have a need to reach its users on this platform specifically - if you just need a social tool, go with Facebook or one of the big dogs. Not worth it otherwise - poor performance, poor platform capabilities. **What problems is Twitter Ads solving and how is that benefiting you?** We use Twitter to attempt to reach new users in a different environment. Facebook is our bread and butter; however, Twitter allows us to hit users in a unique environment where they're definitely behaving differently than users on Facebook or other platforms. ### 32. Expensive **Rating:** 3.5/5.0 stars **Reviewed by:** Kimberly M. A. | Visual Design Manager, Political Organization, Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Twitter Ads?** The ability to target specific demographics, such as younger users. **What do you dislike about Twitter Ads?** We're a non-profit and used many paid ads during election year. We used Twitter ads only in the ad, and only for a short time in order to meet specific demographics. However, FB ads proved to be more cost-efficient. All in all, the cost is too high for us to continue using at this moment. **What problems is Twitter Ads solving and how is that benefiting you?** Voter registration is our goal. The benefit of using Twitter over FB, is that the audience is younger and that is our key demographic. ### 33. Twitter Ads easy to use with good reach and filters **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2017 **What do you like best about Twitter Ads?** I like the ease of use and functionality when using Twitter ads. I was able to get a campaign up and running within about an hour to target Engineers within California. **What do you dislike about Twitter Ads?** I do not currently have any complaints or dislikes with Twiter ads, it worked as described. **Recommendations to others considering Twitter Ads:** I recommend using Twitter ads to help grow your Twitter account and attract new clients to your website. **What problems is Twitter Ads solving and how is that benefiting you?** It has helped me solve CASL compliance in Canada by allowing to reach a broader range of companies within Canada without having to use email blasts. Twitter ads has allowed me to bring in new customers and develop new impressions and followers on our Twitter account. ### 34. Twitter for Business **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2017 **What do you like best about Twitter Ads?** Twitter is very easy to use as long as you can stay in their character limit. It's a very simple interface and great for businesses. **What do you dislike about Twitter Ads?** The character limit can be a little hard to work with. Remember links and images can count in your character count. **Recommendations to others considering Twitter Ads:** Try it out. There are a lot of targeting options so if you don't succeed the first time be sure to try again. **What problems is Twitter Ads solving and how is that benefiting you?** Customer service is huge for us and Twitter allows us another way to interact with our clients. ### 35. Intuitive tool, easy to use and optimize **Rating:** 5.0/5.0 stars **Reviewed by:** Ben G. | Social Media Strategist, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** June 21, 2016 **What do you like best about Twitter Ads?** I love how, without any training, I could step in and start using this tool in a professional capacity for a large brand successfully. It's not hard to pick up and if you understand the industry and how paid social media works, optimizing is simple and not time intensive. Not sure why anyone would use a third party tool for this. **What do you dislike about Twitter Ads?** I wish the Twitter Analytics tools and the Twitter Ads platform were a bit more integrated. I really think they go hand in hand but seem a bit segmented. **Recommendations to others considering Twitter Ads:** Test test test. Testing will always be a very important part of what you do. It's easy to spend small amounts of money to find out what works, what doesn't, and what direction to take the campaigns. **What problems is Twitter Ads solving and how is that benefiting you?** Brands don't typically allocate large amounts of money to social buys. With tight budgets, it's really important to get the most out of your money. It's easy to stay efficient with the platform. ### 36. Love Love Love Twitter Ads! **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan H. | Resource Marketing Development Specialist (Temporary), Non-Profit Organization Management, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2016 **What do you like best about Twitter Ads?** Once of my favorite and most useful ads platforms to date! Twitter offers amazing support to get you rocking and rolling with their ads platform. Setting up an ad campaign is very easy. The dashboard allows rather specific or general targeting and you can set your pacing options. It's easier than setting up a Facebook ads campaign and just as effective. Target the people you need to reach and drive results. It's painless, I promise. **What do you dislike about Twitter Ads?** 140 characters aren't the easiest to work with. Create a card or add an image and you get fewer characters. Sometimes the metrics can be a bit misleading, but overall they are nice to have. **Recommendations to others considering Twitter Ads:** The bigger the budget, the better. Speak to Twitter directly and get top-notch support. The targeting dashboard is robust, so no who you want to target. Swap out messaging and images every few days to prevent your campaign from hitting a plateau. **What problems is Twitter Ads solving and how is that benefiting you?** We are reaching outside of our follower base to attract new customers. We're effectively targeting the people we want and informing them about our products and services at a fraction of the cost compared to traditional advertising. We're creating brand advocates. ### 37. So confusing to use **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2017 **What do you like best about Twitter Ads?** Nothing. It is so hard to use! It's always changing. It costs so much to run an ad. It's not worth it. **What do you dislike about Twitter Ads?** -Not easy to use -Not easy to analyze or see any type of analytics -Costs too much -Confusing and not user-friendly **Recommendations to others considering Twitter Ads:** Totally not worth it to advertise on Twitter. A waste of time and money for me. Your social marketing money is better spent elsewhere. **What problems is Twitter Ads solving and how is that benefiting you?** I have not noticed any benefits. ### 38. So easy and well laid out! **Rating:** 5.0/5.0 stars **Reviewed by:** Haley T. | Co-Founder/CMO, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2017 **What do you like best about Twitter Ads?** I LOVE when I am creating ads in Twitter. It is step by step and easy to see what you will be doing. I also love that you can schedule so many different version for each ad. Very user friendly! **What do you dislike about Twitter Ads?** I haven't found much yet! The process to upload videos is a little unnecessary but I still love this tool. **What problems is Twitter Ads solving and how is that benefiting you?** This is helping us find out twitter audience. ### 39. A frustrating experience compared to Facebook **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2016 **What do you like best about Twitter Ads?** The interface to set up a campaign is clean and straightforward, and you do have the ability to target followers of specific users to generate a target audience that fits with what you're going after. **What do you dislike about Twitter Ads?** The biggest gripe with Twitter Ads is that you get very little return on investment. If you want to make sure you're not getting a bunch of bot-like accounts following you during a followers campaign, for example, you will end up spending a lot of money for a limited number of follows. If you want to get the best bang for your buck, however, chances are a lot of bot-like accounts will end up following your account. Compared to Facebook, which gives you the ability to target specific audiences and reach real people with an excellent return on investment, Twitter Ads has a lot of work to do. **Recommendations to others considering Twitter Ads:** If you're looking to grow your followers, keep in mind that you will have to spend A LOT to ensure that real people fitting your target audience end up following. There's a limited return unless you disregard things like location, in which case your numbers will go up, but likely because a lot of bots are following you. Twitter does not do a good job of differentiating real and fake people and cleaning up accounts. **What problems is Twitter Ads solving and how is that benefiting you?** The biggest benefit has been targeting those who follow accounts that would be considered similar to ours from an interest standpoint. Although not as effective as Facebook's targeting, it's better than nothing, I suppose. ### 40. Basic platform that lacks the depth of the Facebook ads platform **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** June 30, 2016 **What do you like best about Twitter Ads?** Twitter ads is very user-friendly (in many respects more user-friendly than competitors). It is very easy to select a goal, key targets and to launch a campaign in less than 15 minutes. **What do you dislike about Twitter Ads?** Twitter ads will always be compared to its main competitors, mainly Facebook. As a result, I believe Twitter Ads lacks the depth of options that Facebook provides, both from the perspective of the formats that are available and the targeting. **Recommendations to others considering Twitter Ads:** Twitter ads is great to run basic campaigns on Twitter (engagement, reach, gain followers). Setting up your account at first can be tricky if you don't have an IO in place as Twitter will put a limit on your credit card without telling you, which can limit your daily spend. I strongly encourage calling them to have this lift off when you launch a campaign. **What problems is Twitter Ads solving and how is that benefiting you?** I used Twitter ads to solve a variety of problems but the main goals were to either increase reach or engagement for my clients. ### 41. Twitter's Ad Platform Is New But Full of Potential **Rating:** 4.5/5.0 stars **Reviewed by:** Duncan M. | Managing Partner, Director of Advertising, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2016 **What do you like best about Twitter Ads?** This platform is new but growing quite fast in popularity because of how different its targeting capabilities are. Being able to target followers of individuals lets you target some very niche industries that other ad platforms don't allow. We've been better able to target individuals for specific events, from specific companies and more using this platform. We see this is a very effective B2B platform - better than Linked In. The reporting platform is also pretty robust, however there could be additional data metrics on impressions, interest groups and followers - but we feel this will come as the platform grows. **What do you dislike about Twitter Ads?** We found overall, the cost is a little higher than other platforms we've tried, and when taken into consideration is limited targeting capabilities this is its major drawback. On the initial launch the geo-targeting was very limited for Canada (and still is only down to the city level), which makes postal code targeting or targeting people around a business difficult. **Recommendations to others considering Twitter Ads:** The user targeting is likely the most powerful feature available, and its a fantastic way to target competitors and businesses. We've found that targeting in this way lets you hit very niche market segments in more effectively than Linked In ads. **What problems is Twitter Ads solving and how is that benefiting you?** We've had a major issue targeting B2B with digital advertising platforms, Aside from Google Adwords Search its a tough market to crack. Twitter ads did a great job of bridging this gap for our agency. This platform is also very effective at allow advertisers to target fans and followers of our competition. We're using it more and more! ### 42. Good complement of other social ads **Rating:** 3.5/5.0 stars **Reviewed by:** Jeannie T. | Senior Brand Manager/Account Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2017 **What do you like best about Twitter Ads?** Twitter ads has a good platform to analyze ads (insights) and it integrates well with other tools for publishing. **What do you dislike about Twitter Ads?** limitation of 140 characters. Wished there was a possibility to do a max of 180 characters. **What problems is Twitter Ads solving and how is that benefiting you?** Choosing the best social media platform for ad engagement ### 43. Platform and Performance is a little below average **Rating:** 3.0/5.0 stars **Reviewed by:** Cole T. | Digital Marketing Manager, Insurance, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2016 **What do you like best about Twitter Ads?** Setting up a campaign is easy - follow the prompts and hit "play". Keyword and handle targeting works well and seems to make the most sense and be the most accurate. **What do you dislike about Twitter Ads?** Compared to other social platforms (Facebook in particular), Twitter doesn't provide the same level of reporting. With FB, there is so much data to leverage both when setting up a campaign, as well as when reviewing performance. Twitter doesn't have that. The platform is also not as functional for reviewing performance as it could be - I always export the data and analyze in excel or a BI tool. **Recommendations to others considering Twitter Ads:** Understand the reality that Twitter will be able to provide you. For our business, it's not a platform that is going to increase conversions, but it does provide us with brand awareness when used correctly. **What problems is Twitter Ads solving and how is that benefiting you?** Twitter Ads provides us with relatively inexpensive mobile traffic, both to our Twitter account to increase followers, and to our site. This traffic, once on site, does not convert as well as other mobile placements. ### 44. Best tool to reach the target audience and research **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2016 **What do you like best about Twitter Ads?** The most amazing feature of twitter ads is, whether the user is signed up on the social network or not, he can read Tweets. This actually works as a goldmine because this was my message reaches the audience at the right time. With in-depth segmentation and targeting, you can be sure that you’ll be getting the right message across to the right people at just the right time. **What do you dislike about Twitter Ads?** The most frequently faced problem by my team is 'spammers'. While Twitter has improved its security measures to detect bots and spammers before they become a problem, spam still exists on Twitter. Twitter enables users to flag what they deem to be spammers. Although it's easy to remove, but it's still a nuisance faced on everyday basis. **Recommendations to others considering Twitter Ads:** It is indeed the best solution to reach your TG without much effort. Hash tags and trends work well. **What problems is Twitter Ads solving and how is that benefiting you?** Twitter helps me a lot with targeting. Users are always checking out what topics are trending on twitter. With Promoted Trends, I often develop trends or hash tags and stir some buzz with engaging conversation, all while encouraging traffic to your company's Twitter page. Twitter is doing well for me and my team. ### 45. Connecting with the right (target) audiences at the right time! **Rating:** 5.0/5.0 stars **Reviewed by:** Taylor Nicole V. | Senior Manager, Digital, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2016 **What do you like best about Twitter Ads?** • Twitter ads allow us to quickly, easily and effectively connect with our target audience in a relevant and meaningful way: • Various campaign objectives allow us to choose a campaign that meets our objectives: follower growth, tweet engagement, etc. • Flexibility to set budget, optimize in real-time and change audience parameters. **What do you dislike about Twitter Ads?** • Would like more line of site on best practices to optimize campaign performance. • Would like to see a self-service option for promoted trends implemented as part of the Twitter Ads service. **What problems is Twitter Ads solving and how is that benefiting you?** Get your messages in front of people not yet following you by promoting your Tweets Gain more followers Quickly grow your community of high value followers and drive word of mouth by promoting your account Measure results in real time Track the growth of your follower base and see how people engage with every single Tweet ### 46. Good ad platform is you can figure out the targeting **Rating:** 4.0/5.0 stars **Reviewed by:** Joshua D. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2016 **What do you like best about Twitter Ads?** I like how Twitter gives you the different types of impressions. The lead generation card is very useful. Having the in stream actions are very useful as people can subscribe to your email, or request a demo without leaving Twitter. **What do you dislike about Twitter Ads?** It is much harder to target than Facebook and LinkedIn. Twitter obviously has less explicit information and they have not done a great job at generating implicit information. Would love it if I could target people who tweet about these topics, but didn't use hashtags. I also with that I could automatically import the leads in Salesforce. Doing it by hand is fine with small numbers, but if we ever hit scale it would get out of hand very quickly. There might be a SF integration that we just haven't found. **Recommendations to others considering Twitter Ads:** Try it out. It is not that expensive, and see if the conversions you generate match what you need. For us, we found that the conversions we not a great fit, but that is for our specific business. It is easy enough, and cheap enough that I believe every business should at least try out Twitter ads. See if you get a good ROI, and optimize from there. You already have a company Twitter account, or at least you should, so just bit the bullet and check out Twitter ads. **What problems is Twitter Ads solving and how is that benefiting you?** Lead generation. We are looking for people who have an interest in our product on Twitter. ### 47. Great tool for certain target audiences **Rating:** 4.0/5.0 stars **Reviewed by:** Michal S. | Director of Design, Enterprise (> 1000 emp.) **Reviewed Date:** July 05, 2016 **What do you like best about Twitter Ads?** Much easier to start a campaign than in FB Ads Manager or Google Adwords. Great for a launch of a new twitter account. **What do you dislike about Twitter Ads?** Much less inventory than Facebook / Google. Didn't really care about empty engagements category, like click on tweet, click on picture, if I advertise for website clicks (outbound traffic). **What problems is Twitter Ads solving and how is that benefiting you?** Works great for addressing tech professionals. ### 48. Great platform, not so great results. **Rating:** 2.5/5.0 stars **Reviewed by:** Andrew H. | CEO/Founder, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2015 **What do you like best about Twitter Ads?** We have used Twitter ads a few different times, both to promote Tweets and to gain followers. The campaign creation and management tool is clean, efficient, and powerful. The reporting tools allow you to then focus your budget on the content that is generating the most value, and cut spend on those with limited results. **What do you dislike about Twitter Ads?** While we spent considerable time targeting the right groups on Twitter, the followers we were gaining were not high quality. Instead, they were loosely affiliated with our target group. I would only recommend promoting content, not targeting for followers. That ad money was essentially wasted. **Recommendations to others considering Twitter Ads:** Don't worry if your targeting a small audience with your ads. We expanded our targeting because Twitter recommended doing so. The result was a bunch of non-relevant followers and retweets, and waisted ad money. Better to stay focused and pay a bit more for each online engagement you are looking for. **What problems is Twitter Ads solving and how is that benefiting you?** - Broader online advertising base - Improved social media following ### 49. Review of Twitter Ads **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2016 **What do you like best about Twitter Ads?** Twitter Ads are quick and easy to get published on the mobile app. Twitter provides the benefit of selecting a target market based on geographic location, and makes it easy to advertise to a geographic target market. **What do you dislike about Twitter Ads?** Due to the nature of the app, twitter advertisements often get scrolled by and you can not adjust the size and impact of an advertising tweet. It is also difficult to measure the return on twitter advertisements based on region. **What problems is Twitter Ads solving and how is that benefiting you?** The business problems you are solving are being able to expand advertising efforts and focus on social media. With increasing technology and social media use, many companies are turning towards a social media marketing platform. Twitter is one of the most recognized forms of social media along with Facebook and Instagram, and you are able to reach a huge audience by advertising on their mobile app. ### 50. Great way to target various user groups on social in different parts of the funnel **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2016 **What do you like best about Twitter Ads?** It is great to see that the targeting options and ad offerings have become more robust through the platform. We have used Twitter ads in a variety of ways in the past including targeting audiences using the Twitter TV functionality, different events and also just different groups with different interests. **What do you dislike about Twitter Ads?** Initially the ad offerings were not all that robust but with the recent addition of things like new creative options like promoted video tweets and native ads, we are able to get a lot more creative with our messaging. **Recommendations to others considering Twitter Ads:** I would recommend getting a Twitter rep so you can learn about the new product features as they are announced or even before in order to better satisfy client needs. **What problems is Twitter Ads solving and how is that benefiting you?** We have solved everything from lack of brand awareness to driving sales on Twitter. This platform allows us to address many different business problems within various parts of the funnel. ## Twitter Ads Discussions - ["Benefits of using twitter ads as a tool to promote my business"](https://www.g2.com/discussions/44110-benefits-of-using-twitter-ads-as-a-tool-to-promote-my-business) - 2 comments, 1 upvote - [how do i add a call button on twitter ads](https://www.g2.com/discussions/14480-how-do-i-add-a-call-button-on-twitter-ads) - 2 comments, 1 upvote - [View Twitter Ads pricing details and edition comparison](https://www.g2.com/products/twitter-ads/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-06+12%3A55%3A19+-0500&secure%5Bsession_id%5D=57ffe6a8-129d-49bf-a271-36f15148f77c&secure%5Btoken%5D=3740c0f6e38c552aad8b1367eadf0ce23957e6ebe9dd3a498b5b2ef4b1797fe6&format=llm_user) ## Twitter Ads Features **Platform Interoperability** - Close Ecosystem API **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Fraud Protection - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Platform** - API / Integrations - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management ## Top Twitter Ads Alternatives - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (765 reviews) - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews)