
The main benefit we recognize in Trustpilot is the visibility it can bring to a business and the recognition of its presence among consumers. Review collected by and hosted on G2.com.
The main issue, in our experience, is the verification and management of disputed reviews and the lack of protection for businesses when they provide serious evidence questioning the attribution or authenticity of a review.
We notably received three consecutive negative reviews in less than an hour, presenting a context, construction, and grammatical formulations that were extremely similar. The authors were only identified by pseudonyms, and we found no records linking these experiences to our clients.
We reported the three reviews to Trustpilot and submitted the observed elements and similarities. Despite our reports, the reviews were maintained. We received no invoice, order reference, or sufficiently precise information allowing us to identify the alleged experiences.
More concerning, in another case, we managed to contact the author of a review. He eventually confirmed that his order had been placed with another company, on another website, and not with our company. He agreed to withdraw his review and sent us his invoice confirming this confusion.
We also contested another review three times, without being able to identify the person in our records. Trustpilot maintained the review, explaining to us that a purchase was not necessary for an experience to be considered authentic.
We fully understand that a negative review should not be deleted simply because a company contests it. We never ask for the removal of criticisms from genuine customers.
However, when a company provides concrete elements justifying serious doubt, we believe Trustpilot should conduct more thorough verifications and ask the author to provide sufficient information to establish that they truly had an experience with the concerned company.
A Trustpilot rating can have a significant commercial and reputational impact. Therefore, we believe the dispute system should offer more transparency, verification, and a better balance between consumer protection and business protection. Review collected by and hosted on G2.com.


