TikTok Ads Features
Mobile Functionality (1)
Mobile Functionality
Overall product functionality for mobile advertising. This feature was mentioned in 82 TikTok Ads reviews.
Campaign Management (13)
Campaign Dashboard
As reported in 85 TikTok Ads reviews. Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
Based on 81 TikTok Ads reviews. Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
Amount and quality of inventory partner sites on which ads can be placed. 84 reviewers of TikTok Ads have provided feedback on this feature.
Bulk Editing
Enables marketers to edit campaigns in bulk as opposed to one piece at a time. 74 reviewers of TikTok Ads have provided feedback on this feature.
Batch Uploading
Based on 72 TikTok Ads reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. This feature was mentioned in 80 TikTok Ads reviews.
Fraud Protection
Ensures marketer's ad reach and performance is not inflated by bots or spam websites. This feature was mentioned in 74 TikTok Ads reviews.
Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad. This feature was mentioned in 77 TikTok Ads reviews.
Budget Pacing
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 82 TikTok Ads reviews.
Creative Optimization
Tools offered for creating and optimizing creative components of campaigns. 81 reviewers of TikTok Ads have provided feedback on this feature.
Rich Media Capabilties
Supports rich media display and video ads that involve user interaction. 76 reviewers of TikTok Ads have provided feedback on this feature.
In-App Ads
Allows for ads to be placed in mobile apps. This feature was mentioned in 82 TikTok Ads reviews.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction. This feature was mentioned in 77 TikTok Ads reviews.
Targeting (4)
Targeting
Able to target desired audiences based on demographics and behavior variables. This feature was mentioned in 87 TikTok Ads reviews.
Retargeting
Based on 82 TikTok Ads reviews. Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
Based on 84 TikTok Ads reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
Able to match the marketer's ad with specific content on a site or page. This feature was mentioned in 83 TikTok Ads reviews.
Mobile (3)
Mobile Tracking
Able to track consumers on their mobile devices where cookies do not apply. This feature was mentioned in 76 TikTok Ads reviews.
In-App Ads
Allows for ads to be placed in mobile apps. This feature was mentioned in 82 TikTok Ads reviews.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction. This feature was mentioned in 77 TikTok Ads reviews.
Platform (9)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 70 reviewers of TikTok Ads have provided feedback on this feature.
Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators. 77 reviewers of TikTok Ads have provided feedback on this feature.
User, Role, and Access Management
As reported in 80 TikTok Ads reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
As reported in 84 TikTok Ads reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Provides features to allow scaling for large organizations. 78 reviewers of TikTok Ads have provided feedback on this feature.
Customization
As reported in 80 TikTok Ads reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 75 reviewers of TikTok Ads have provided feedback on this feature.
Internationalization
Based on 70 TikTok Ads reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
Based on 75 TikTok Ads reviews. Alerts marketer of the performance of particular campaigns.
Link Options (3)
Custom Links
Allows affiliates to create custom links for products.
Referral Link Generator
Provides an affiliate link generator.
Smart Link
Supports the creation of smartlinks that redirect users to relevant offers based on predefined conditions such as device type, geolocation, etc.
Tracking Options (3)
Email Updates
Provides both merchants and affiliates with email updates on campaign performance.
Affiliate Tracking
Provides merchants with data and analysis on the performance of campaigns and specific affiliations.
Cookieless Tracking
Allows for tracking without the use of cookies.
Platform Interoperability (1)
Close Ecosystem API
Based on 59 TikTok Ads reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Affiliate Management (3)
Affiliate Network
Provides advertisers with access to a network of affiliates.
Commissions and Payouts
Supports multiple compensation models, such as pay-per-click, pay-per-sale, pay-per-lead, etc.
Customization
Includes features for customizing campaign assets.
Influencer Marketing (14)
Influencer Recruitment
Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.
Influencer Scoring
Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.
Audience Analysis
Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.
Influencer Segmentation
Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.
Influencer Collaboration
Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.
User-Generated Content (UGC) Management
Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.
Content Approval
Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.
Campaign Analytics
Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.
Reporting and Dashboards
Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.
Data Importing and Exporting Tools
Import and export lists of influencers and brand advocates with detailed profiles and contact information.
Influencer Whitelisting
Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission.
Influencer Compensation
Provides features for compensating influencers for their work.
Social Commerce
Supports social commerce capabilites such as shoppable content.
E-Commerce Integration
Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking.
Agentic AI - Mobile Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Influencer Marketing Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Affiliate Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives





