TikTok Ads Features

Overall product functionality for mobile advertising.

Overview of all media purchases and campaigns in a single interface.

Enables marketer to set metrics by which their campaigns are automatically optimized.

Amount and quality of inventory partner sites on which ads can be placed.

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Allows marketer to set a limit on how many times a consumer sees their ad.

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Tools offered for creating and optimizing creative components of campaigns.

Supports rich media display and video ads that involve user interaction.

Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction.

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Ads that target individuals who have previously interacted with a brand or visited a specific website

Able to target desired audiences based on demographics and behavior variables.

Able to retarget previous impressions to your site across the web to increase conversion rates.

Able to tailor ads based on consumer general region, state or designated market area (DMA).

Able to match the marketer's ad with specific content on a site or page.

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Able to track consumers on their mobile devices where cookies do not apply.

Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction.

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Able to create custom reports to cater to specific metrics and key performance indicators.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Provides features to allow scaling for large organizations.

Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

Alerts marketer of the performance of particular campaigns.

Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage advertised inventory that is featured and tracked across marketing campaigns

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Store, manage, and track all electronic documents in a centralized location

Create, save, and store files

Create, design and manage workflows for repetitive tasks

Manage, store and organize emails within the system or via third-party apps

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Track and manage schedules and meetings via an integrated calendar

Create, manage and track all task activities and progression

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Specify or track the date/time a project, task, etc., is due for completion

Manage contact details and communication with clients

Plan and coordinate all the resources, costs and time needed to execute assignments

Allows affiliates to create custom links for products

Able to generate affiliate links

Supports the creation of smartlinks that redirect users to relevant offers based on predefined conditions such as device type, geolocation, etc.

Provides both companies and affiliates with email updates on campaign performance

Track and document all activities across devices, networks, and other systems

Allows for tracking without the use of cookies

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Provides companies with access to a network of affiliates for recruiting

Supports multiple compensation models, such as pay-per-click, pay-per-sale, pay-per-lead, etc.

Supports the customization and management of affiliate campaigns and promotional links

Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.

Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.

Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.

Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.

Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.

Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.

Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.

Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.

Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.

Import and export lists of influencers and brand advocates with detailed profiles and contact information.

Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission.

Provides features for compensating influencers for their work.

Supports social commerce capabilites such as shoppable content.

Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking.

Review data from past periods to reveal recurring tendencies and predict future performance

Analyze and gain insights into data in real-time

Manage multiple campaigns in one system

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Group campaigns by project, client, or campaign for better management.

Manage and track all internal and external communication conducted via calls, email, text, or chat

Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Manage, organize, and store contact information

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Strategize and implement rewards for returning customers, employees and other members

Create, design and manage workflows for repetitive tasks

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Set up connections to third-party platforms to improve business processes

Plan and strategize marketing campaigns

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Set up connections to third-party platforms to improve business processes

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Plan and strategize marketing campaigns

Graphical representation of data

Track and monitor a specific set of keywords

Search and filter data across systems to locate required information by entering keywords or certain criteria

Create and manage advertising campaigns on social media networks

Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion

Market event via social media tools

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Track sent and received payments, invoices, and bills.

Alter the layout and content of reports

Create and send email blasts/campaigns

Manage the process of evaluating documents or requests submitted for approval

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Import and export data to and from software applications

Set campaign schedules by selecting start, pause, and end dates

Tracks metrics that provide insight into how a user interacts with any interface or product

Observe and track the demand, usage, progress or quality of a system, product, or user

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Track and document all activities across devices, networks, and other systems

Add customized logos and colors to align with company branding

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Allows users to narrow down search results by applying multiple filters that specify different aspects/qualities of the search query

Organize and group data or items based on various criteria

Find & retrieve relevant data or documents

Use AI to generate content in the form of text, images, videos, etc.

Application programming interface that allows for integration with other systems/databases

Track an affiliate partner's promotion of a product or service and any associated sales

Pre-designed layouts that can be customized to match preferences and requirements

Receive data and information in real time

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Track and interpret campaign performance metrics

Strategize and implement rewards for returning customers, employees and other members

Manage advertising space and its sales within your network or publication

Pre-made examples and templates for emails

Analyze and gain insights into data in real-time

Electronically collect payments for goods or services

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Application programming interface that allows for integration with other systems/databases

Manage multiple campaigns in one system

Process of dividing customers into groups based on common characteristics

Manage and support multiple languages

Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks

Active reporting of data and metrics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Add customized logos and colors to align with company branding

Manage the process of attracting and converting business prospects into leads

Alter the layout and content of reports

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

The process of affiliates referring more than just sales leads to you, but also searching for new affiliates

Market event via social media tools

Import and export data to and from software applications

Manage digital banner ads on company websites or affiliate partner websites

Tracking, calculating, and paying commissions and earnings to employees

Create and send email blasts/campaigns

Active monitoring of systems, applications, or networks

Use AI to generate content in the form of text, images, videos, etc.

Interact with data visualization elements, such as charts and graphs, to drill down into data

Geographic location of visitors determines behavior of the software

Identify and prevent suspicious activity

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Manage, organize, and store contact information