TikTok Ads Features

Overall product functionality for mobile advertising. This feature was mentioned in 82 TikTok Ads reviews.

As reported in 85 TikTok Ads reviews. Overview of all media purchases and campaigns in a single interface.

Based on 81 TikTok Ads reviews. Enables marketer to set metrics by which their campaigns are automatically optimized.

Amount and quality of inventory partner sites on which ads can be placed. 84 reviewers of TikTok Ads have provided feedback on this feature.

Enables marketers to edit campaigns in bulk as opposed to one piece at a time. 74 reviewers of TikTok Ads have provided feedback on this feature.

Based on 72 TikTok Ads reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. This feature was mentioned in 80 TikTok Ads reviews.

Ensures marketer's ad reach and performance is not inflated by bots or spam websites. This feature was mentioned in 74 TikTok Ads reviews.

Allows marketer to set a limit on how many times a consumer sees their ad. This feature was mentioned in 77 TikTok Ads reviews.

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 82 TikTok Ads reviews.

Tools offered for creating and optimizing creative components of campaigns. 81 reviewers of TikTok Ads have provided feedback on this feature.

Supports rich media display and video ads that involve user interaction. 76 reviewers of TikTok Ads have provided feedback on this feature.

Allows for ads to be placed in mobile apps. This feature was mentioned in 82 TikTok Ads reviews.

Supports rich media mobile ads that involve user interaction. This feature was mentioned in 77 TikTok Ads reviews.

Able to target desired audiences based on demographics and behavior variables. This feature was mentioned in 87 TikTok Ads reviews.

Based on 82 TikTok Ads reviews. Able to retarget previous impressions to your site across the web to increase conversion rates.

Based on 84 TikTok Ads reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA).

Able to match the marketer's ad with specific content on a site or page. This feature was mentioned in 83 TikTok Ads reviews.

Able to track consumers on their mobile devices where cookies do not apply. This feature was mentioned in 76 TikTok Ads reviews.

Allows for ads to be placed in mobile apps. This feature was mentioned in 82 TikTok Ads reviews.

Supports rich media mobile ads that involve user interaction. This feature was mentioned in 77 TikTok Ads reviews.

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 70 reviewers of TikTok Ads have provided feedback on this feature.

Able to create custom reports to cater to specific metrics and key performance indicators. 77 reviewers of TikTok Ads have provided feedback on this feature.

As reported in 80 TikTok Ads reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

As reported in 84 TikTok Ads reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Provides features to allow scaling for large organizations. 78 reviewers of TikTok Ads have provided feedback on this feature.

As reported in 80 TikTok Ads reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 75 reviewers of TikTok Ads have provided feedback on this feature.

Based on 70 TikTok Ads reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

Based on 75 TikTok Ads reviews. Alerts marketer of the performance of particular campaigns.

Allows affiliates to create custom links for products.

Provides an affiliate link generator.

Supports the creation of smartlinks that redirect users to relevant offers based on predefined conditions such as device type, geolocation, etc.

Provides both merchants and affiliates with email updates on campaign performance.

Provides merchants with data and analysis on the performance of campaigns and specific affiliations.

Allows for tracking without the use of cookies.

Based on 59 TikTok Ads reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Provides advertisers with access to a network of affiliates.

Supports multiple compensation models, such as pay-per-click, pay-per-sale, pay-per-lead, etc.

Includes features for customizing campaign assets.

Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.

Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.

Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.

Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.

Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.

Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.

Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.

Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.

Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.

Import and export lists of influencers and brand advocates with detailed profiles and contact information.

Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission.

Provides features for compensating influencers for their work.

Supports social commerce capabilites such as shoppable content.

Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives