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Stackline

By Stackline

4.4 out of 5 stars

How would you rate your experience with Stackline?

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Stackline Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Stackline Integrations

(1)
Integration information sourced from real user reviews.

Stackline Media

Stackline Demo - Share of Shelf
Stackline Omni's visualized share of shelf shows your position and competitor share, segmented by retailer.
Stackline Demo - Pricing by region
Stackline Omni showcases pricing, by region, down to the brick-and-mortar location-level
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Stackline Reviews (244)

Reviews

Stackline Reviews (244)

4.4
244 reviews

Pros & Cons

Generated from real user reviews
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JG
Marketing
Enterprise (> 1000 emp.)
"Great insights"
What do you like best about Stackline?

Provides all necessary insights to make more intelligent business decisions Review collected by and hosted on G2.com.

What do you dislike about Stackline?

Nothing, loving it all! Wouldn't change anything else Review collected by and hosted on G2.com.

Michael G.
MG
Marketing Analyst
Mid-Market (51-1000 emp.)
"A premium tool that offers real added value"
What do you like best about Stackline?

The data basis is very powerful and we make important decisions based on it. We measure our actions closely with Market Share. Creating and analyzing different segments was a great help. Review collected by and hosted on G2.com.

What do you dislike about Stackline?

After one of the last updates the dashboard changed, I liked the tables more than the new charts Review collected by and hosted on G2.com.

Verified User in Consumer Electronics
UC
Mid-Market (51-1000 emp.)
"Stackline collects great info but reporting system is not that ideal"
What do you like best about Stackline?

The information and market insight is great. There's a lot of informaiton in the dashboard the we can utilize for our daily market research. Review collected by and hosted on G2.com.

What do you dislike about Stackline?

In 2025, the format of the downloaded report was changed, which caused significant issues for us. We typically download the data and reformat it to communicate effectively with upper management. However, with the recent update, it has become very difficult to use. Review collected by and hosted on G2.com.

Verified User in Consumer Electronics
UC
Enterprise (> 1000 emp.)
"A very good service provider with excellent features and great people"
What do you like best about Stackline?

I enjoy using Stackline. The platform is straightforward to use and it is quite intuitive. It offers plenty of information covering a variety of metrics. It's easy to download data and they also have an API so you can pull in the data directly. Stackline teams are excellent, everyone loves working with the Customer Strategy Managers. Review collected by and hosted on G2.com.

What do you dislike about Stackline?

When it comes to product categorization and segmentation, there could be some room for improvement especially when it comes to non-English speaking markets. Nevertheless, if there's anything incorrect it gets resolved asap. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Enterprise (> 1000 emp.)
"Stackline is an easy analytic tool"
What do you like best about Stackline?

The self service analytics that enables market share for amazon and other retailers with easy to navigate UX. Allows our team to better make decisions and understand our business. Stackline is easy to learn and integrates well within our process, making it a weekly if not daily go to. Review collected by and hosted on G2.com.

What do you dislike about Stackline?

There are some nuances around market grouping which may allow items that do not fit the segment to regularly appear in the group, which makes it somewhat timeconsuming to audit. Review collected by and hosted on G2.com.

Rishab N.
RN
Sr Manager
Mid-Market (51-1000 emp.)
"Sr Manager - Media and Strategy"
What do you like best about Stackline?

The Amount of detail is awesome. I love the visuals Review collected by and hosted on G2.com.

What do you dislike about Stackline?

I think Visualization can be better and we need more customization options Review collected by and hosted on G2.com.

Tristan L.
TL
National Account Manager
Enterprise (> 1000 emp.)
"Great service, excellent interface but with a few minor quality-of-life issues"
What do you like best about Stackline?

The interface is great. It is easy to build, view and download reports. Segments are easy to create and reuse. There is almost nothing I want out of Stackline's reporting tools that I am unable to get. It is especially valuable for the data and insights that are not available anywhere else (such as category and competitor data in Atlas). Review collected by and hosted on G2.com.

What do you dislike about Stackline?

-I need easier segment catgorizations/folders. Right now every segment created by anyone with the organization is contained in a single shared space. I need folders by business/brand at a minimum. Ideally, there would be a more robust categorization system, but I definitely don't want/need to see reports for any other brands.

-1P data does not always match Vendor Central, and that can be alarming

-3P data can often be very different than what is in Seller Central, and that is compounded by the inclusion of "rogue" 3P. I would love a way to see 1P, inside 3P and outside 3P so that I can better separate out sales and understand my business performance. This might be unclear, so I'm happy to talk about it more with someone. Review collected by and hosted on G2.com.

Ferran d.
FD
Data Analyst
Enterprise (> 1000 emp.)
"Powerful tool providing valuable insights and enabling effective benchmarking"
What do you like best about Stackline?

Stackline offers a comprehensive and user-friendly platform for analysing Amazon marketplace data. The interface is intuitive and easy to navigate, allowing for efficient data exploration and analysis and making it a valuable asset in extracting insights to support our decisions.

One of the standout features of Stackline is its ability to provide accurate data for our competition, enabling us to make informed decisions and respond quickly to market trends. This is very useful as data includes sellout as well as as spend, traffic and conversion metrics, allowing us to effectively benchmark our performance against competition and make informed strategic decisions. Review collected by and hosted on G2.com.

What do you dislike about Stackline?

The lack of API documentation allowing us to easily integrate Stackline data with all other reports. Also this would enable us easier analysis due that we are interested in the number of items sold and an additional step of mapping how many items per ASIN is required (for our market each unit reported by Stackline may contain one or more items, depending on the ASIN). Review collected by and hosted on G2.com.

Danielle M.
DM
eCommerce Media Manager - Amazon
Enterprise (> 1000 emp.)
"The must have tools for taking big businesses to the next level on Amazon"
What do you like best about Stackline?

There is no shortage of data you can tap into with Stackline tools. Their dashboards make it easy to identify market opportunities, see where competition is gaining share, and manage ad campaigns and ad investment. Their tools are powerful and the managed service team is TOP NOTCH. I've worked with so many Amazon ad agencies, and none come even close to comparing to Stackline. I moved my organization from Flywheel (Ascential) to Stackline and I couldn't be happier with that decision. The team is sharp, attentive, detail oriented, organized and so kind. I use Stackline Becaon and Atlas all day every day and I'm still surprised at the number of insights I'm able to uncover from their software. They have a 1 month integration / on-boarding, then it took about 5 months to transition our 700 advertised SKUs to their structure and it was painless. Review collected by and hosted on G2.com.

What do you dislike about Stackline?

Billing is a little complicated to sort out. They don't have a streamlined pricing model, so it can be difficult to manage/forecast agency cost because nothing is a cut and clear price structure. Their sales team doesn't communicate well with their account managers, and sell pricing and features that are disconnected from reality. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Enterprise (> 1000 emp.)
"Great tool for Market Share comparison, especially on Amazon"
What do you like best about Stackline?

Superior way to track total available market (TAM) sales + share, trending seasonality, and custom built selling categories (+subs) too.

I think the best use case is highlighted above, the other tools have varying utilization rates and quality on my opinion. Review collected by and hosted on G2.com.

What do you dislike about Stackline?

Could allow for more seamless customization, track more ads data than just TOS, and be more robust in terms of quality of their “other tools” not surrounding the main product of a trackable market. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Average Discount

7%

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Stackline Features
Reports
Dashboard
Web Analytics
Data Storage
A/B Testing
Integrations
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Advanced Data Collection
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