Sprout Social Reviews & Product Details

I find the platform very easy to customize and fit your specific needs as an organization. Sprout Social does a great job at making it easy and simple to create custom reporting dashboard, calendars, inboxes, etc. While they make it easy and simple to setup they still offer very detailed customization that can be filtered and alternated in very granular ways. Review collected by and hosted on G2.com.

I think that Sprout Social doesn't have the most easy to use AI features and this is something that can be improved on. AI could be more intuitive to creating custom listening dashboards, analyzing these dashboards, pulling our top level insights, etc. I also think that the integration with Employee Advocacy is not the best. You cannot edit/interact with all the capabilities of Employee Advocacy within the Sprout Social platform. This makes it difficult to access all elements of the platform in a single setting. Review collected by and hosted on G2.com.

The ability to geotarget video content organically, meaning we are able to offer targeted posting to clients, without having to use ad spend where it may not be necessary. The smart inbox feature that allows us to moderate a client's entire social catalogue in one place, and report comments without having to enter the network itself. Being able to schedule all platforms at once, and edit content to tailor to each platform all in one place. Have unlimited account connections without needing to upgrade my plan. The reporting feature integrating with AI, so I am able to ask for a tailored report without having to manually select what it is I am looking for. It's integration with 3rd party platforms, making content creation easier. The ability to reach out to support via email or chat. Mobile app that lets me look at posts from my phone without needing to use the desktop version for quick scheduling options. Once the video has uploaded, it will immediately schedule quickly, unlike other platforms which take time on upload and saving. Review collected by and hosted on G2.com.

The cost is quite a lot more than other platforms, and there are limited advantages that make it the best option. You would need a very specific feature, to make paying the price worthwhile, and even then, it is slightly eye watering. The mobile app does not allow for individual platform edits, which is very inconvenient, when things need to be changed cross platform. Despite the advanced features of sprout, you are unable to upload custom thumbnails to TikTok, which other much cheaper services allow you to do. This is causing issues amongst my clients, and ultimately leads me to feel like I am wasting my time creating these assets, when they are only effective across Instagram. Review collected by and hosted on G2.com.

What I like best about Sprout Social is being able to manage social media across multiple locations in one place. The approval workflow allows our club teams to submit content while Marketing maintains brand consistency. The Smart Inbox helps organize messages and comments, and I especially like the Campaigns feature for coordinating promotions across locations. Review collected by and hosted on G2.com.

I don’t have any dislikes at this time. Sprout Social has been a great fit for our team and supports our needs across multiple locations. Review collected by and hosted on G2.com.

With Sprout, we have completed the entire approval process for our social media posts. Since our posts need to be approved by the company's executives, we share all the content with them for review and approval. This has helped us improve processes and integrate each of our networks in one place. Review collected by and hosted on G2.com.

The only downside I see is that the costs are very high for a company, as you need to pay a high subscription fee to manage it easily. Additionally, if you want to add an extra user, the cost increases even more. Review collected by and hosted on G2.com.

Overview

As a team of one overseeing 11 business units and managing more than 30 Google Business and social media profiles, Sprout Social has been essential to staying organized. I honestly don't know how I'd manage all of this without it.

What do you like best about Sprout Social?

It makes scheduling content across multiple businesses simple, and keeping track of analytics is just as easy. Integrating all of our profiles was straightforward as well. I also really appreciate that it points me toward the optimal time to post based on data collected directly from our profiles — it takes the guesswork out of timing.

What do you dislike about Sprout Social?

There are occasional performance hiccups. My biggest frustration is that once you deselect a profile from a multi-channel publish, it's difficult to get it back without starting the whole process over. Pricing is also a little steep, especially when it comes to adding just a single additional seat. Review collected by and hosted on G2.com.

There are occasional performance hiccups. My biggest frustration is that once you deselect a profile from a multi-channel publish, it's difficult to get it back without starting the whole process over. Pricing is also a little steep, especially when it comes to adding just a single additional seat. Review collected by and hosted on G2.com.

I love that Sprout makes it easier to manage multiple social media accounts in one centralized place. Having everything in one place saves me time and keeps me organized, especially when planning and scheduling content out in advance. Review collected by and hosted on G2.com.

I wish Sprout would expand on some of the Instagram engagement features - For example, liking comments and mentions in posts directly from Sprout instead of having to switch over to the Instagram app. Review collected by and hosted on G2.com.

I use Sprout Social almost daily for posting content for the College of Nursing at the University of Arizona. It is very easy to learn and use. The posting calendar and the AI integrations work really well. Having all our social accounts in one place saves time and reduces duplication. I love the "Use Optimal Times" feature that helps you select the best time to publish your post. The platform is very reliable and meets our workload demands. For the price, Sprout Social offers great features at a reasonable price. They frequently offer training sessions to improve your understanding of and ability to use the platform. Learning the platform is easy because the features are clear and function logically. The AI feature helps refine your posts so they perform as well as possible. Review collected by and hosted on G2.com.

I’d like Sprout Social to keep integrating AI into the platform in as many ways as possible. They’ve already added it in several areas, and I’m looking forward to even deeper insights drawn from my account data as those capabilities continue to expand. Review collected by and hosted on G2.com.

I love the Viral Boost timing feature and the ability to generate Alt Text with AI. It helps me find the best times to get the most engagement for my posts and increase my overall interactions and engagement rate. The AI alt text is very helpful in ensuring my content is ADA accessible for visually impaired audiences. Additionally, the ability to schedule posts much further in advance and manage multiple platforms at once is so helpful. I also appreciated attending Sprout Social virtual trainings and meeting with our representative every month, which is very helpful. Review collected by and hosted on G2.com.

I wish I could use trending audio from Instagram directly from Sprout Social. Anytime I want to make content with a trending audio from Meta, I have to do it natively in the app itself and can't use Sprout. Review collected by and hosted on G2.com.

I like the Sprout is a one-stop shop for all your social monitoring needs. It goes beyond just organic social monitoring, allowing for moderation tools, scheduling, and even social listening! Review collected by and hosted on G2.com.

Some of the UI layout is confusing to me. For example, when I was first using the Social Listening feature, there were so many tabs and lots of different widgets within the tabs that seemed mildly illogically organized to me. It took some time to get used to where to find things, because they weren't where I thought they'd be. Review collected by and hosted on G2.com.

What I like most about Sprout Social is that it brings all my social media management—scheduling and analytics included—into one easy-to-use platform. It makes it much simpler to schedule, track, and analyze content, even though it can take a little time to get familiar with all of the features. Overall, we found it straightforward to set up and use, and it was also easy for us to teach to our clients. Review collected by and hosted on G2.com.

It’s a powerful, well-organized tool for managing multiple social media accounts from a single platform. I honestly don’t have anything negative to say; it’s been one of the best SaaS social media services I’ve ever used. Review collected by and hosted on G2.com.