Sprout Social Reviews & Product Details

I love Sprout Social’s UI because it’s intuitive and easy to navigate. It also feels like the team is consistently innovating, especially compared to other platforms that stay stagnant or lag behind what social media marketers actually need. With Sprout, we’re able to offer services at scale for our clients, so instead of having to say no to certain requests, we can say yes—because Sprout provides a way to deliver those services without overtaxing our team. The initial setup was also very easy. Review collected by and hosted on G2.com.

I wish there were an option to schedule Stories on both Instagram and Facebook and that it was done directly from the platform vs. pushing to the phone. Review collected by and hosted on G2.com.

What I like most about Sprout Social is the ease of scheduling content and the depth of its analytics. The publishing calendar makes it simple to plan, organize, and manage posts across multiple platforms while maintaining a consistent social media presence. The reporting and metrics are equally valuable, providing clear insights into engagement, audience growth, and content performance. Together, these features help streamline my workflow and make more informed decisions about our social media strategy. Review collected by and hosted on G2.com.

I don't have any complaints. My experience with Sprout Social has been overwhelmingly positive, and the platform consistently provides value in managing our social media efforts. Review collected by and hosted on G2.com.

I like being able to customize my post per channel, individually. This is actually one of my favorite things. I can create my post, then customize. Review collected by and hosted on G2.com.

I've been using it for about 2 years and it took me a while to get used to it. I can't always change what I need to change and I have to start over. That is my least favorite part. Also, if I select 'customize post per network' before I load all, add captions, etc. I have to do it for each network separately. I just have to remember to do all the things before I select customize. That is very annoying. Review collected by and hosted on G2.com.

I like that cases are auto-assigned, so when I log in I know what I need to work on and don’t reply to messages meant for another customer service representative. Sprout Social is easy to understand and navigate. I also like using macros to tag concerns by issue, which makes it easier to identify the concerns we receive and track their numbers each week. The reports tab is accurate and there when I need it, and it makes it easier to identify weekly numbers and create slideshow reports for clients. I also found it easy to set up. Review collected by and hosted on G2.com.

Sometimes auto-assign cases don't work, so I still need to assign them to the next customer service representative. Sometimes Sprout Social doesn't catch the words it needs to catch. I also don't like that I only have one week to reply to each case; after that, I don't have an option to reply. At first, we had no initial practice on how to use Sprout Social. Review collected by and hosted on G2.com.

I really like that I can respond to direct messages from multiple Instagram and Facebook accounts all in one place. It makes communication much more streamlined and helps me reply to more guests without having to switch between accounts. Review collected by and hosted on G2.com.

I don’t like that I can’t see the grid planner while I’m scheduling, and I have to keep going back and forth between tabs. I also want to be able to add notes to different accounts on the calendar. Right now, I don’t like seeing all the notes together when some apply to different accounts, because it makes it harder for me to keep track of everything. I’d also like the option to zoom out more on the calendar so I can view more than a month at a time—for example, 15 days back and 15 days forward—instead of only being able to see the current month. Review collected by and hosted on G2.com.

The analytics and reporting functions are available for every platform that we use. I appreciate being able to easily get a high level overview of data for our social media as well as drill down by platform and a variety of filtering options. Having this all in one platform has made it so easy to create comprehensive reports and also look at performance trends over time.

I also like the workflow and approval process; as a manager, my team can create, share, review, and publish for multiple social media accounts all within Sprout Social's workflow and I can easily check in on the status of content. This has saved us time as we can co-work in the platform rather than having to send drafts back and forth in chat or email.

The customer support both pre-purchase and post-implementation were excellent, and the ongoing access to workshops, webinars and other learning opportunities is very important due to the large number of features available.

It was very easy to do the initial set-up of Sprout Social, and connect all our various social media accounts and other services (like Google Drive and Canvas). The recent addition of Reddit was a big bonus as we work on building our engagement there. Review collected by and hosted on G2.com.

Two things stood out for me. First, because there are so many features, it takes real time and dedication to learn the platform and set it up for optimal use. As a two-person team, we’re definitely not able to use Sprout Social to its fullest right now, simply because we don’t have the time to learn everything. Second, the cost is higher than what we’d been paying in the past, but it's been worth it for all the features we get. Review collected by and hosted on G2.com.

I like how Sprout Social offers many different options and provides lots of insights on posts with its reporting capabilities. The platform helps us save time by organizing content, creating calendars, re-typing hashtags, and designing reports. I appreciate the ability to create campaigns and tags to see specific insights from those campaigns. This feature helps us keep track of the kind of content we are posting each month and allows us to look back at specific tags to evaluate performance and decide on future actions. The initial setup was also very easy. Review collected by and hosted on G2.com.

I don't like that Sprout Social can't set automatic replies to reviews or comments. Our company wanted to automate replies to reviews on platforms like Google and TrustPilot, but Sprout Social only allows reviewing and replying, not automating this process. Review collected by and hosted on G2.com.

Sprout is the most robust of all the social media platforms I’ve used. I really like that I can handle planning, insights, and listening all in one place, instead of jumping between tools. I also get more data and clearer insights in Sprout than I’ve gotten from any other platform. Review collected by and hosted on G2.com.

It sometimes feels like there are so many options in Sprout that I’m not fully aware of all the resources available to me. I also wish there were more customization options within the custom reports. I really dislike that, in a single custom report, I have to select the accounts or date range multiple times across different sections of the same report. I run custom sentiment reports where this comes up a lot.

With an enterprise account managing many social media accounts, I wish there were clearer ways—like tables—to view datapoints from different accounts all at once and easily compare them. As it is, I often end up doing this manually by exporting the data and refining it in Excel. Review collected by and hosted on G2.com.

What I like most about Sprout Social is having everything in one centralized platform. It makes managing multiple brands and social accounts much more efficient, especially when it comes to scheduling content, monitoring engagement, and reporting on performance. The reporting tools make it easy to analyze results, identify trends, and share insights with clients. I also appreciate the ability to manage comments, messages, and brand mentions in one place, which helps streamline community management. Review collected by and hosted on G2.com.

My biggest dislike about Sprout Social is the pricing. While the platform offers a lot of valuable features, the costs can add up quickly, especially when managing multiple brands and accounts. Some useful features, like social listening and additional user permissions, come at an extra cost, making it difficult to take full advantage of everything the platform offers without significantly increasing the budget. Review collected by and hosted on G2.com.

I love how easy it is to schedule all of my digital content across different programs. Everything feels seamless, and it integrates smoothly across multiple platforms. I also really like having the app so I can approve and manage content while I’m on the go. The integrated AI is helpful too—it supports me with captions, content, and scheduling in a way that feels approachable and unbiased. Sprout has changed organic content from a task that takes a week of my time to a day. I love it. Review collected by and hosted on G2.com.

The only aspect I struggle with is switching between different social accounts. I wish I could manage all of my social accounts seamlessly from within the same Sprout login. Right now, I have to log in and log out repeatedly to access my various social accounts. Review collected by and hosted on G2.com.