Sprout Social Reviews & Product Details

I like how easy it is to use for basic tasks and scheduling posts, I think there's a wide variety of features and I love the sproutlink option and how easy it is to mass schedule and differentiate similar posts. Sometimes there are some odd errors with saying things didn't post, but it ends up posting anyway. Previously I'd had issues linking accounts but recently it's seemed to be better. Support team is also great and responsive to our questions and concerns. I appreciate how easy it is to create detailed reports that are shareable and interactive, it's great to be able to share and create reporting dashboards from what's on the account and is super helpful for social reporting. Review collected by and hosted on G2.com.

I think sometimes the menu is a bit cluttered when trying to find exactly what I want to do, and there are some weird glitches when I was trying to reschedule a drafted post where I just had to delete it and create an entirely new post. I'm also not a huge fan of trellis and the ai integration and didn't find it super helpful to me. I wish for reporting there was an easier way to search and filter posts by keyword, right now the only way to access this is to do a tag report which can be a bit labor intensive when you aren't actively tagging campaigns in real time as you post. I also think in terms of the reporting and analytics, I'd appreciate being able to compare different engagement metrics (impressions, engagements, engagement rate) over time by page on the account, right now it only allows you to do this for overall following and not the engagement. Review collected by and hosted on G2.com.

The reporting for all of our organic platforms. We see what works, how our engagement has changed, all in a streamlined report that is easy for the team to see. The publishing tool is also great, it's very easy to schedule the same content across all of platforms, as far in advanced as we need to. Review collected by and hosted on G2.com.

My biggest frustration was the sales process during our early renewal. We were reviewing a 12-month contract with the influencer add-on in June, and our rep pushed hard for an end-of-month signature. Our marketing director told her more than once that leadership needed more time and that he didn’t want to overpromise. The follow-ups kept coming almost daily anyway, many asking whether we’d gotten time with our VP yet. It crossed the line on the second-to-last day of the month. That afternoon I told the rep we likely wouldn’t make the June deadline and would reconnect when our director was back from PTO. About an hour and a half later, her sales manager emailed our VP directly, with the rep copied. The email said our director and I had felt the timeline was doable and asked him to sign that day before the discount expired. Neither of us had said that, and it went around the people actually running the evaluation while one of them was out of office. The platform itself has been solid, but this damaged our trust in the sales team and made the renewal far more stressful than it needed to be. Review collected by and hosted on G2.com.

Using SproutSocial allows us to see all of our platforms in one place. We can post, respond, and organize all of our social media in one place. It's super efficient. The fact that the platform bundles all of it together into one price point helps us financially as well. Because of the efficiency, our numbers have increased and it gives us more to report on and build upon for our stakeholders. Plus, the support that is provided through their online customer support team is quick and easy to use. Whenever we've had an issue, the team is available to help us troubleshoot. Our team also enjoys the many topics that are covered for future benefits or how to use features that SproutSocial has available to their users. Review collected by and hosted on G2.com.

Some of the things we dislike are:

- Mobile App limitations, on the go community management or approvals can be frustration.

- Draft Management: it lacks simple features like clearly filtering used vs. unused media in the libraries

- Reporting Contraints: Standard templates work fine, but you're limited in creating customized reporting on the dashboards.

- Failed posts: Sometimes you'll schedule a post and it will silently fail, so that you then have to re-post it manually

- Pricing: While the platform bundles things together, it still charges per user, and I think the average system like this, their competition, charges per month. I think they should also charge per month. Review collected by and hosted on G2.com.

I use Sprout Social to manage many client accounts, and it makes scheduling posts across different platforms and times easy. The scheduler and recommended post times help me know when to post and save my team a lot of time. I find the UI easy to understand and navigate when choosing which accounts to post to. I also like that Sprout Social integrates with HubSpot, Asana, and plenty of other platforms. It gives me a simpler workflow, and setup was very easy: connecting accounts and following the step-by-step tutorials made it simple. Review collected by and hosted on G2.com.

I think the home dashboard could be cleaner and a little simpler. Segmented folders or boxes, with clients grouped by vertical, would make the workflow easier and the dashboard more all-encompassing. Review collected by and hosted on G2.com.

I love how everything is in one place and the UI is very easily manageable. I also had no trouble navigating the platform given the very in depth tutorials provided. I also like how it connects across all platforms that we're using -- makes uploads easy. The changes we make across scheduled posts also update quickly for all accounts which is great because we're a remote team. The ALT text generation AI option for photo posts has been really helpful with our engagement. As for pricing, it is more on the higher end but given the features, I think it's fair. However, I do think it should be priced more affordably. Review collected by and hosted on G2.com.

I don't like how it logs me out intermittently because this makes last-minute changes or emergency edits much more stressful than it already is. There are also times that our posts get approved without a clear approval line provided in the activity section of the posts -- we get in trouble for this bug. Review collected by and hosted on G2.com.

What I like best about Sprout Social is how easy it makes it to manage social media across multiple platforms in one place. The reporting and analytics tools are especially helpful for tracking performance, understanding audience engagement, and identifying opportunities to improve our social media strategy. The team has also been extremely supportive throughout the onboarding process, and integrating our social media platforms into the tool has been a smooth and easy experience. Review collected by and hosted on G2.com.

One area that could be improved is that some features take time to learn and fully understand during onboarding. It would be helpful to have more guidance on the advanced features, along with clearer direction on how to get the most out of the platform’s reporting and analytics tools. Overall, though, my experience has been positive so far. Review collected by and hosted on G2.com.

In my role on the social media team, it's extremely helpful being able to manage and schedule content across all of our top social platforms in one place. It makes my daily workflow more streamlined, since we are integrated with all of our social accounts so this is especially when cross-posting content. I also really appreciate how customizable the analytics tools are, which helps me focus on the metrics that matter most to our team and make it easier for me to pull that all together for our weekly and monthly performance share outs. The team is also always available to help us when we need assistance. Review collected by and hosted on G2.com.

I’d love to see Sprout Social expand its AI capabilities, especially when it comes to content moderation. Having smarter tools to help flag, filter, and manage comments would make it much easier to stay on top of engagement across our social channels and free up more time for other priorities. Review collected by and hosted on G2.com.

Everything lives in one place. Sprout gives me a comprehensive snapshot of performance across paid, owned, and earned, and across every platform. One of the hardest parts of managing social is that each platform measures things its own way. Sprout levels that out and sorts all the metrics into the same buckets, so I can see the full picture of what’s happening with a brand without stitching together native analytics. Review collected by and hosted on G2.com.

Some tasks still have to be done in the native platforms, and Sprout can’t keep pace with the new features and products each platform rolls out. It solves a lot of the login-sharing headaches, but as long as we have to jump into native apps to get certain things done, it can’t be a truly comprehensive solution. Review collected by and hosted on G2.com.

I like how it makes scheduling posts across multiple platforms much simpler and more streamlined. Instead of manually going into each app to post the same content, we can do it all within sprout. I use the influencer integration platform the most, and I’ve found it to be a really great tool overall for finding creators who are a good fit. The "match" percentage is also a great tool to show clients that the creators we picked are a good fit. Our support rep, Karie, has been very helpful and easy to set up calls with - even for a quick question. I like that she can show us real uses within our accounts so we really get an idea of how to use it in our daily practice. Tracking performance on the influencer integration is really great because it pulls every thing automatically for us when the brand is tagged. Previously, we had to ask for screenshots from creators, but using the analytics that the platform pulls, we can have always up to date numbers. Review collected by and hosted on G2.com.

I wish Sprout could show when creators might have fraudulent followers. It can be difficult when a creator doesn’t want to opt in to Sprout, because then we can’t confirm their audience demographics, and it also makes it harder to identify bot followers. I also dislike that we have to pay per “seat.” Sometimes we just want to show something or log in for a quick second, but only one of us can be logged in at a time on the influencer platform. It would be much more convenient to have unlimited seats for interns, bosses, etc., even if the “seat” is really meant for the person using it day to day (the influencer manager). Review collected by and hosted on G2.com.

Login is secure and the menu is easy to navigate. No limit on how much I can schedule out. I integrate with Instagram, Facebook, YouTube, TikTok, X and LinkedIn. No problems with the integrations disconnecting. Creating reports is easy and the ability to share reports helps me get performance of our socials out to leadership faster. Review collected by and hosted on G2.com.

I do not have access to the pricing but would be interested in the bitly link tracking services. I have used the support chat feature before because some analytics were not updating properly. They submitted a problem and within a week the report was updated. I dislike the recommended AI description feature. It doesn't take into account the description inputted in the text box nor does it rewrite as well as Claude, ChatGPT, CoPilot or Gemini. It's just not my first choice. Review collected by and hosted on G2.com.