Sprinklr Modern Engagement Reviews & Product Details


What is Sprinklr Modern Engagement?

Sprinklr is the first unified customer experience management platform for the enterprise. We help the world’s largest brands reach, engage, and listen to their customers on Facebook, Twitter, and 23+ other social channels for the purposes of marketing, advertising, research, care, and commerce. Sprinklr does all of that on one unified platform, which integrates with legacy systems and allows siloed teams to collaborate to deliver a seamless experience to every one of their customers across any channel — at scale. Headquartered in New York City with 1,400 employees in 19 offices, Sprinklr works with 1,200+ global companies including Nike, McDonald’s, Microsoft, P&G, Samsung, more than 50% of the Fortune 50, and nine out of ten of the world’s most valuable brands. Its partners include SAP, IBM, Microsoft, and many others across the CXM ecosystem. For more information, visit sprinklr.com, chat with us at @sprinklr, or email info@sprinklr.com.

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Sprinklr Modern Engagement Profile Details

Sprinklr Modern Engagement Profile Details

Vendor
Sprinklr
Company Website
Year Founded
2009
HQ Location
New York, NY
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
1,699
Twitter
@sprinklr
Twitter Followers
35,785
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Companies Using Sprinklr Modern Engagement

Cisco
Microsoft
Hewlett-Packard
AT&T
PayPal
Nike
EMC
SAP
Yahoo!
Wells Fargo
Apple
Intel

Sprinklr Modern Engagement Reviews

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Sprinklr Modern Engagement Reviews

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1-25 of 479 total Sprinklr Modern Engagement reviews
Chief Marketing Officer
Computer Software
Mid-Market
(501-1000 employees)
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Most Recent Sprinklr Modern Engagement Video Review
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"Social at scale"

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Enterprise
(10,001+ employees)
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"It's a good customer support tool."

What do you like best?

I think it is a well-organized tool.

It is very suitable for customer support.

And It is good to be able to provide customer support in real time.

In addition, the ability to post ads for company products is also an advantage.

Customer support results can be analyzed and satisfaction surveys can be conducted.

Regardless of company network, it can be used easily from outside.

It can also be used as a smartphone.

A computer account can be linked to a smartphone account.

You can review the content you have provided.

I used a few tools to assist customers, but I think sprinklers are the best for customer support.

What do you dislike?

Sometimes it hangs and an error occurs.

In addition, in the case of facebook or twiter, it is impossible to delete the contents.

Reporting on support results in real time is difficult.

In many cases, the sprinkler does not come in.

There are times when the case is not well distributed.

An error may occur during the creation of the support content, which may require rewriting.

Sometimes I log in but the status changes automatically.

Recommendations to others considering the product:

I recommend you.

It is relatively easy to use.

What problems are you solving with the product? What benefits have you realized?

We are supporting the problem with the Dell computer.

We will advertise for Dell model, and upload image that helps when Dell model problem occurs.

Customer support hours can be analyzed and improved.

We upload information about the Dell model and see how customers respond to it.

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Director of Social Media Strategy
Hospitality
Enterprise
(10,001+ employees)
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"Sprinklr. Is. A. Beast. "

What do you like best?

Sprinklr. Is. A. Beast.

I have never experienced a tool that is as robust and customizable. If you think you're familiar with social listening and social customer care management, I can attest that Sprinklr is likely bigger, badder and deeper. I have both a Marketing and Computer Science background, and I love being able to challenge the tool's capabilities and go down data black holes. And through all this, what I like best is certainly our Success team. They are just as data-nerdy as my team is and willing to tackle tool optimizations without hesitation.

What do you dislike?

Robustness and customization doesn't come easy and the setup is pretty intense. But all worth it. I would have to say, I wasn't a fan of the UX, but with the launch of 'Space' we're definitely going in the right direction.

Recommendations to others considering the product:

Be sure to find a tool admin that is computer and data-literate to ensure the most streamlined enablement.

What problems are you solving with the product? What benefits have you realized?

Sprinklr provides my business with solutions for social customer care, inbound listening, and every real-time data point you could imagine.

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Sr. Manager Reporting & Analytics
Retail
Enterprise
(1001-5000 employees)
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"Great Platform"

What do you like best?

I like the ability to create rules and auto route issues to agents. It's much more efficient than trying to go in and find the next message to respond to directly and brings a whole new level of innovation and efficiency to the table. I love the fact the SprinklR takes their customer feedback seriously. I have made recommendations (and probably similar to other companies recommendations) that have been implemented as normal functionality. This says alot for the company as a whole.

What do you dislike?

When the reporting modules changed.. .they are now a little harder to read and get through. I like the old format with the new options. When you choose one data point.. .it could cause another data point to not work. There must be a way to streamline this better. At times i have spent way too much time creating a report that should of been much simpler to create. The other thing i dislike is that on scheduled file exports, it comes as a link. I dislike the link process all together. I should get an email with the excel attachment. I do a great deal of automation but cannot automate my sprinklr reports to run for this very reason. They are the only vendor we have that i am unable to move the file from the email directly into a directly by way of automation. It's tedious to find the email every morning, click a link, download the file then save it to the right directory. If it came through as an excel file instead of a link... i could programmatically move it from email to the correct folder and have a trigger setup to run automatically before i come into the office.

Recommendations to others considering the product:

Sprinklr is perfect for a call center/agent customer service environment. Once the platform is setup, and the agents understand the system, they will be able to provide great customer service, while keeping their occupancy up. The fact that the system can be tailored for each company differently, it a huge plus. Most companies thrive on out of the box experiences, but SprinklR focuses on what each customer needs.

What problems are you solving with the product? What benefits have you realized?

The main benefit is getting to the customers posts very quickly. In a customer driven environment, its important to be quick and efficient. SprinklR has certainly provided that. We have messages routing to agents automatically, and the fluff posts that we have the ability to identify, we have those auto doing an auto no response. This has really taken our Social Media team to a new level.

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Senior Business Analyst - Social Media Listening
Information Technology and Services
Enterprise
(10,001+ employees)
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"Feedback for Sprinklr's Display Module "

What do you like best?

The visualization is amazing. Most importantly the ability to customize CSS, JSON and JavaScript take this module to a different level. The ability to sync Display with SAM to post content, images, GIF helps us in creating an interesting story for our customers.

What do you dislike?

The Display UI is slow, laggy and sluggish to respond at times when creating/ editing/ displaying a storyboard. The storyboards take a lot of time to save/ publish.

Recommendations to others considering the product:

The Display is an amazing module to showcase listening/ engagement capabilities for your business. The ability to customize widgets/ charts using CSS and JSON code makes is so powerful to use it for your use case. I recommend this module to every business who are looking to adopt it.

What problems are you solving with the product? What benefits have you realized?

We use Display to showcase listening capabilities to our internal stakeholders. We demonstrate the level of details built in Sprinklr listening module.

We realize the benefit of using Display as our business stakeholders (Product Design, Services, Marketing, Sales, HR etc.) now take social feedback as an important factor in decisions making.

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Enterprise
(10,001+ employees)
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"Consolidation of all social tools in one space"

What do you like best?

My favorite thing about Sprinklr is having all my essential social tools in one location. I love having a master view of our all our published outbound content, inbound messages in the same space as listening. It makes my job much easier.

What do you dislike?

Overall, I'd say that the user experience could be improved. For example, when I look at inbound messages that are part of a thread, it takes multiple clicks before I can have an expanded view of that thread. I also like the tagging system but it also takes too many clicks to add tags to inbound posts.

Recommendations to others considering the product:

Consider your business priorities and overall social strategy. If your social strategy is focused on less than 3 platforms, you might want to reconsider Sprinklr and use a range of other tools.

What problems are you solving with the product? What benefits have you realized?

Sprinklr helps us listen and engage with our audience. It helps us stay on top of what they are saying about our content, and helps us find out what matters most tot hem.

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Mid-Market
(201-500 employees)
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"Sprinklr is a powerful platform that is made for large teams"

What do you like best?

Having a digital approvals process for social posts (would like a digital approvals process for all digital assets such as website images, vendor images, etc). The Planner is useful for scheduling if you want to drag a drop posts to another day and to give you a snapshot of your month. The platform is really robust for a large or international digital team, but may be too much power for any social team (not including legal and regulatory) under 10 people --> there isn't enough bandwidth to take advantage of all that Sprinklr has to offer.

What do you dislike?

Not necessarily user friendly. Having training was imperative to understanding the platform and doing individual problem solving. There has also been no "key" or intro video or information in the knowledge portal to onboard users to Space, which has proven difficult. Also, delegating/assigning tasks in the platform to users is more time consuming than time saving.

What problems are you solving with the product? What benefits have you realized?

The approvals process in Sprinklr is useful for our highly regulated industry. The UGC approvals is cool. Listening portion is useful, but our team does not have time to use it.

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Market Advertising Specialist
Mid-Market
(51-200 employees)
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""A decent client bolster apparatus.""

What do you like best?

The general format of Sprinklr Social and Messaging Suite is flawless and makes finding and arranging information simple. I like that we can redo the format to suit our inclinations. Makes the board of different social stages solidified and simpler to learn. Sprinklr has enabled our group to streamline movement crosswise over worldwide channels and organizations with resource the board, worldwide labeling structures, and predictable revealing.

What do you dislike?

Since the framework is intended for explicit use cases, the vast majority of the inconvenience shooting, falls on the person who sees how the usefulness is being utilized.

Recommendations to others considering the product:

Sprinklr has incredible assets that can be utilized for Paid social advertising, natural social showcasing, and network the board - the stage is best utilized when every one of the individual groups is exploiting the stage capacities.

What problems are you solving with the product? What benefits have you realized?

We utilized Sprinklr to survey execution over different campaigns, fabricate advertisements for Facebook and Instagram campaigns, and manufacture social listening questions to evaluate how individuals were responding to key minutes our business was related with.

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atencion al cliente
Small-Business
(11-50 employees)
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"Sprinklr Core"

What do you like best?

La capacidad de personalizar toda la taxonomía del sistema de cada entorno de cliente mediante el uso de campos personalizados y etiquetado. Los campos personalizados para el etiquetado tienen varios casos de uso y pueden resultar muy valiosos como formas de filtrar el rendimiento y los datos de compromiso

What do you dislike?

A diferencia de algunos de sus competidores, Sprinklr requiere administración central para grupos de usuarios más grandes para garantizar que cada usuario esté familiarizado con la idiosincrasia del entorno personalizado. En otras palabras, debido a que el sistema está diseñado para casos de uso específicos, la mayor parte de la resolución de problemas recae en la persona que entiende cómo se utiliza la funcionalidad.

Recommendations to others considering the product:

Lo recomiendo, muy bueno.

What problems are you solving with the product? What benefits have you realized?

El intercambio de contenidos y el intercambio de silos de comunicaciones en la educación superior demostraron ser los mayores problemas resueltos. La colaboración entre usuarios, departamentos y escuelas demostró ser el mayor beneficio, ya que la arquitectura del sistema fomentó las conversaciones sobre la estrategia de contenido y la creación de indicadores clave de rendimiento antes de embarcarse en informes de medición y análisis

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Social Media Community Manager
Higher Education
Enterprise
(5001-10,000 employees)
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"My experience with Sprinklr"

What do you like best?

How it combines all social media sites. Rather than having to search through each social media platform, potentially missing key comments by users, Sprinklr brings all of those comments into one, easy to use platform. Additionally, Sprinklr allows you to use tagging, which makes for easy analytical reviews with specific campaigns being currently run as well as comparison to previous campaigns.

What do you dislike?

Still working out some glitches. Instagram direct messages do not currently pull through and that would be very helpful if that was resolved.

Recommendations to others considering the product:

Get to know this product and the many features it provides for social media monitoring, analytics, advertising and more.

What problems are you solving with the product? What benefits have you realized?

We're able to promptly and effectively respond to all social media inquiries across all of the social media websites we utilize for our business. Along with this, we can quickly pull analytical insights to determine what it and is not working for us.

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Marketing Specialist
Small-Business
(11-50 employees)
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"Helps us stay closely connected to our contacts, leads and overall audience"

What do you like best?

I really like its ability to publish to various social media platforms and track user activity and sentiment on those platforms. Viewing the data through the calendar helps to simplify our organization of the data. The tagging feature is great for organizing data into relevant groups and topics. The overall layout of Sprinklr Core is neat and makes finding and sorting data easy. I like that we can customize the layout to suit our preferences.

What do you dislike?

Some of the data regarding sentiment doesn't always match up well with the raw data we see. Though working with the Sprinklr Core support team has generally been pleasant, there are times when it's hard to get a hold of them. The search feature for posts is a bit limited and doesn't allow us the complete control that I'd like to search for older posts.

Recommendations to others considering the product:

I think Sprinklr Core can be valuable for companies with a strong focus on social media engagement. It can allow you to process data more quickly and efficiently, which is especially handy when you're dealing with lots of posts and followers. When used thoughtfully, it can potentially improve sentiment for company and lead to higher conversions and customer satisfaction. It is also just a great organizational tool that can help you save time by scheduling posts to publish later.

What problems are you solving with the product? What benefits have you realized?

We have used Sprinklr Core to help publish social media posts and analyze the activity from all of our social media accounts, which include Facebook, Twitter and Pinterest. It helps us to quickly receive social media data and respond and react to the data in a timely, thoughtful and well-organized fashion. Social media is a key part of our reputation management today and Sprinklr Core helps to keep us in touch in a more streamlined and organized way. We have achieved greater user engagement and improved sentiment by using Sprinklr Core.

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Digital Marketing Analyst
Marketing and Advertising
Enterprise
(10,001+ employees)
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"Sprinklr - A must for multi-social media posting"

What do you like best?

it helps to have everything together in one interface; lets you publish in bulk; options to schedule in advance your posts; easy to monitor all aspects of social

What do you dislike?

sometimes a preview is not entirely true/detailed e.g. when scheduling tweets on twitter you cannot automatically see the image that is being pulled in; platform bugs that impact workflow; lack of actual support of tech/customer support

Recommendations to others considering the product:

if you're posting company branded posts on multiple social platforms then Sprinklr is a great fit for the service's versatility. However, if your company only uses one social platform then Hootsuite would be a better option.

What problems are you solving with the product? What benefits have you realized?

social listening, company branded social posts;scheduling media posts; organic campaign analysis; file exports to data visualization partner

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UI
Enterprise
(10,001+ employees)
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"Great tool to schedule posts "

What do you like best?

I like that once I schedule posts.. let's say 3 posts a week, I can forget about them and the software posts them like clockwork.

What do you dislike?

I don't like when I schedule a post for LinkedIn on a certain day and time and click the button on the bottom left to schedule another post (promoting the same post, but maybe using copy better suited to twitter), the software forgets the time/date of the previous posts and defaults to the current date/time. Sometimes I forget to manually correct this and end up with posts scheduled for different days. Would be good to be able to schedule posts for different channels in the same window.

What problems are you solving with the product? What benefits have you realized?

Adhoc social promotion... with Sprinklr I can put a designated strategy behind what I post/and when I post to see what day/time posts perform best on. And can plan accordingly. I can also monitor content and make sure it is engaging and not too much of the same.

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Communication Specialist
Small-Business
(2-10 employees)
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"A good tool with a lot of malfunctions"

What do you like best?

The way it puts everything in one place - comments, messages, various platforms - Facebook, Twitter, Instagram. The ease of answering all the comments and questions in the same place. The archive for all the posts on a Facebook page. The ease of scheduling posts for a whole month in advance. I hope that I'll soon be able to use it for Instagram properly as well. Also, it would be great to access the library easily and find my own uploads there.

What do you dislike?

The Search function for the Messenger only works for the messages received, but not for our responses too. The mobile Sprinklr for Instagram never functioned, even after I checked with the support team from Sprinklr if I do anything wrong (I wasn't). I couldn't add name or page tags in the posts. The photo/video library is a mess. I recently experienced more than 7 times a bug on my smartphone, where a message appeared (You cannot use Sprinklr on this device) and obviously couldn't use the app on my Android device, the one that I use since 2017.

Recommendations to others considering the product:

Patience with the bugs. I hope that I'll soon be able to use it for Instagram properly as well. Also, it would be great to access the library easily and find my own uploads there.

What problems are you solving with the product? What benefits have you realized?

I manage Microsoft Romania Facebook page and it would be a brilliant tool once all the bugs are fixed. I hope that I'll soon be able to use it for Instagram properly as well. Also, it would be great to access the library easily and find my own uploads there.

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Senior Proposal Analyst
Information Technology and Services
Enterprise
(10,001+ employees)
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"Social Media Magic"

What do you like best?

Extremely simple to setup.

Many customization options in the analytics section.

Can manage multiple accounts over multiple platforms.

User friendly, even for newbies.

Many, useful options to share data with colleagues.

What do you dislike?

It does not perform the same on different browsers, it works best on Chrome, i would have issues on firefox and IE.

Recommendations to others considering the product:

Give it a try, i havent work with any other took for at least 4 years since i am writing this. Sprinklr does everything i need in a quick and hassle free way. I show other colleagues this tool and its benefits whenever someone asks me, which tools do i use for analytics and monitoring.

What problems are you solving with the product? What benefits have you realized?

It has everything you need in one tool, you can login and monitor multiple social media sites on one screen, the reporting tools here are the best money can buy.

I used to work at a place that did not provide a tool like sprinklr and work took at least triple the amount of time as everything had to be sorted out manually. Once everything is configured (which is done easily) All the metrics are available one click away.

Another benefit is that it support not only multiple accounts, but multiple social media networks, one can simply work immensely with sprinklr.

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Enterprise
(10,001+ employees)
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"A Bird´s Eye view of all your social media touchpoints"

What do you like best?

The possibility to navigate the information, investigating from a macro view to the specific detail you need to know. Also, custom metrics make exporting to spreadsheets a thing of the past. You can work your data inside the platform.

Heaving our customer service team onboard is allowing other areas from the company to create actionable content for social media and mitigate crisis in a much faster and centralized work.

The implementation and operation teams work closely to us in order to have a very precise setup, and customer service is always available.

Also, you have the means to create reports, workflows and apply automation to a wide range of processes that otherwise would require a lot of manual work, such as integrating informations from multiple networks, categorize content and prioritize our client´s needs.

We replaced 3 other social media tools for Sprinklr, with major improvements.

What do you dislike?

There should be better integration between the modules. It is imposible (at this moment) to merge information from Paid Media and Social Core or other modules. Also, metrics and tags/classifications should be unified across the modules. You can tag all your work in Social Core or Care modules, and the Paid module have no idea of the detailed information you added.

The overall cost is very expensive for the tools themselves, and for most of them there is also a per user cost that can limit the usage depending on your team size.

Recommendations to others considering the product:

Consider the integrations beforehand. Automate everything you possibly can, including tagging contents based on specific keywords and hashtags.

Use the custom metrics to avoid needing to work the data off platform.

What problems are you solving with the product? What benefits have you realized?

We now have an overview of everything that happens inside our networks, and a view of the market. We are hoping to implement the approbation and posting workflows very soon, so we can better create, manage and analyse the content we produce.

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Community Manager
Enterprise
(10,001+ employees)
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Incredible for responding"

What do you like best?

The responding of interactions in the channel of my clients. its very easy to interact and reply the comments we received in the channels.

i like also to the way tha the planner works

its very usefull to programming the posts on the weekends.

The responding of interactions in the channel of my clients. its very easy to interact and reply the comments we received in the channels.

i like also to the way tha the planner works

its very usefull to programming the posts on the weekends.

What do you dislike?

I have problems to published intagram videos e photoalbuns.

sprinklr doesnt let us published videos and photoalbuns directed there. we have to use our own cellphones to post the content.

I have problems to published intagram videos e photoalbuns.

sprinklr doesnt let us published videos and photoalbuns directed there. we have to use our own cellphones to post the content.

I have problems to published intagram videos e photoalbuns.

sprinklr doesnt let us published videos and photoalbuns directed there. we have to use our own cellphones to post the content.

Recommendations to others considering the product:

publishing instagram videos.

What problems are you solving with the product? What benefits have you realized?

Collected comments from darkposts on instagram. its too much better to categorized the comments when we have make the responding of the comments.

Collected comments from darkposts on instagram. its too much better to categorized the comments when we have make the responding of the comments principally on the instagram.

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Small-Business
(Myself Only)
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"There is still room for improvement"

What do you like best?

I very much hope that the new version of UI is intuitive, simple, convenient and fast.I can see more directly the information sent by users, and communicate with users more efficiently.I can also see whether there are messages during the non working hours, so that I can follow up the users' questions.Search cases have also become more convenient,make our work more efficient.

What do you dislike?

Its growth is obvious to all. We see that it is constantly improving itself.But there is still room for improvement. When users click on online support, our list will not automatically display information, which will lead us to ignore the user's request, will be mistaken for us to ignore the user, hope that this point It can be improved as soon as possible, thank you.

I think the function of adding pictures can be strengthened. I hope we can add more than one picture at a time. It will be more convenient and faster. You can add a single number of pictures, but do not add one.

Recommendations to others considering the product:

I hope it can get better and better.

What problems are you solving with the product? What benefits have you realized?

I can quickly find my case and help me better follow up customer problems.It is faster and more convenient to switch between different cases.Prompted information can help me understand the update status of the case.Tool optimization is a very important part of our work, and good tools can make our work more efficient.

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Enterprise
(10,001+ employees)
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"All-in-one Social Media Insight Gear"

What do you like best?

Aggregation of all channels and KPI's, and cascaded breakdown visual reports on "Campaign" or "Content" level.

Unifying cross platform Engagements at glance.

Support of the Paid Ads reports, to provide Performance checking.

Flexibility on the time filters, and accurate "Time Zone" based reports.

Schedule a Post in different formats for different platforms, post it as scheduled.

What do you dislike?

defining personalized gadget is a bit complex.

Lack of support on the "Telegram" which is our countries major communication channel.

Instagram not supporting direct posting from the platform (Media API limitation, not Sprinklrs issue actually)

Lack of support on Video View Rates in Instagram.

Not easy to separate the Story, and actual post engagements on the Instagram.

the mobile app is not friendly on the dashboard checking.

Sometimes the Account connections are disconnected, and the KPI's are missed during that time.

(Recently notification is coming, but KPI's seems not to be backtracked for that duration)

Recent upgrade on the "Space" environment, is a bit hard on the UI usage while it seems to be heavy for the browser processing power.

Recommendations to others considering the product:

Perfect tool, with support of almost all main social media channels.

Main benefit: aggregating all the Channels and KPI in one suit, saving a lot of effort and time on merging cross platform report.

With Sprinklr you can get insight, of Total Social Media Status at a glance.

What problems are you solving with the product? What benefits have you realized?

Cross platform Social campaign results are now easily aggregated.

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Small-Business
(11-50 employees)
Validated Reviewer
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"Sprinklr Is The Worst."

What do you like best?

I like that it is great for managing multiple accounts from multiple stakeholders, and it's designed to serve a multi-layered organization.

What do you dislike?

Everything else. The team at Sprinklr has made my experience with the tool at 2 companies complete garbage. The team is not knowledgeable and not only do they make little effort to assist, they also don't find solutions. It feels constantly like the Sprinklr team isn't paid enough and they're all terrible at client services. I cannot recommend them less. The people I've worked with at Sprinklr never know what they're talking about and cannot solve client troubles.

Recommendations to others considering the product:

Do not consider Sprinklr. Use the native tools because the Sprinklr team will not serve you. Go with Opal?

What problems are you solving with the product? What benefits have you realized?

I have solved no business problems. Sprinklr has created new problems. Onboarding a tool is always a troublesome step (to get all stakeholders to integrate it into a process, etc.), but the Sprinklr team was not at all adept at on boarding. I had to have my team and my agency conduct RACI exercises and properly onboard. The Sprinklr team was useless and uninformed about how they could fit in and could not provide a case for the tool to serve us (SPRINKLR SHOULD HAVE BEEN THE TOOL TO SERVE US!)

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Enterprise
(10,001+ employees)
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"Social Media Listening"

What do you like best?

Integrated tools and techniques to structure and synthesize the data, Natural Language Processing capabilities, search size, simple to use methodology to setup listening. Easy to engage with customers across multiple platforms through a single tool, engagement metrics, real-time monitoring, ease of access, reviewing conversations and keyword highlight features. Well planned and executed platform updates and enhancements. Overall good performance and reliability.

What do you dislike?

Sentiment Analysis, User Interface, Time to Resolve can improve.

Ability to evaluate the reach or impressions on web pages and domains.

Ability to block span generated through bots and domains.

Scope for Competitor Analysis.

Recommendations to others considering the product:

Definitely recommended!

What problems are you solving with the product? What benefits have you realized?

Social Media Analytics through Sprinklr helps deliver insights that enable businesses to drive improvements in Product Quality & Customer Experience. Listening allows to identify and assess sensitive conversations on social media and act real-time, now that social being the prominent channel for customers to share their experiences with a brand, their service and products. Publish proactive content in the form of self-help material for a wide range of issues and educational topics.

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Mid-Market
(51-200 employees)
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"One Stop Social Stop"

What do you like best?

Makes management of multiple social platforms consolidated and easier to learn. If you're new to running social ads, this helps eliminate some of the barriers to entry. It's also good for budget management and making many changes in bulk. Customizable columns are helpful, and having the change history on record is useful. It saves time only having to log into one platform on Sprinklr instead of multiple platforms throughout the day.

What do you dislike?

Not all features available natively are in Sprinklr. There are occasionally errors that occur and do not have very thorough explanations or solutions in the UI. Support is available, but they usually time a bit of time to follow up with a solution, and don't always have a solution. It's frustrating that performance isn't as easy to see outside of the reports section, and I'd like there to be a "total" row for all campaigns i'm viewing, especially when across multiple engines.

Recommendations to others considering the product:

Take advantage of their support team and review their training materials

What problems are you solving with the product? What benefits have you realized?

This helps our agency run paid social ads for our client, while ensuring that security and privacy are still in place for them. The client gets to opportunity to keep control of their budgets and ad spend, and it also requires their approval for publishing new ads, ensuring brand guidelines are followed. QA is something that's very import to the client the extra approval step makes sure they get to review anything and request changes before ads go live and start spending.

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Graphic Designer
Design
Small-Business
(2-10 employees)
Validated Reviewer
Review Source
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"Graphic Designer"

What do you like best?

It was easier to use that other programs we have used previously. There are so many options that the system gives you and your customers.

What do you dislike?

It seem like with the display world, there is so much more that technology allows us to do. I think more simple features would be better. The learning curve can be difficult and the fact that some deep coding is need can limit companies.

Recommendations to others considering the product:

Learn the system well and try to get a full understanding of it's features. There is so much more than meets the eye and you can do many things with this program. There are so many options that the system gives you and your customers.

What problems are you solving with the product? What benefits have you realized?

The coding aspect is huge and allows for so many more options when using the display. I think the direction the features head in can really allow for more uses over time.

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Internal Marketing Representative
Enterprise
(5001-10,000 employees)
Validated Reviewer
Verified Current User
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"Great Social Platform"

What do you like best?

The platform is easy to navigate and it's easy to create groups and post to a multitude of accounts at once. Scheduling posts out is simple and I love that you can sample what your post is going to look like on different screens.

What do you dislike?

Limiting calendar view gets tricky and glitchy. In working with as large of an organization as I do with several different account holders, I wish you could limit who can see which accounts. Our team is seeing all dental practices instead of just the ones they support which gets a little tricky.

What problems are you solving with the product? What benefits have you realized?

We are using Sprinklr to respond to both Facebook and Google reviews as well as post on a mass scale as a company that supports over 800 dental offices

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Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
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"Sprinklr Core Use for Social Media Publishing"

What do you like best?

The planner view. I like the ability of viewing what I have staged on each platform for each day, with the ease of seeing if there are any "holes" in our posting schedule.

What do you dislike?

Sometimes, though it hasn't happened in about a month or so, there seems to be a "miscommunication"/"translation error" between Sprinklr and Facebook. Some of our Facebook videos, particularly if they were added through the planner and not the SAM, have uploaded as 360 videos when they shouldn't have.

What problems are you solving with the product? What benefits have you realized?

We're working on expanding our reach, particularly to younger audiences (as a broadcast television series, our mean audience age is older). Sprinklr core analytics helps us realize which strategies are effective and which are not.

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Enterprise
(10,001+ employees)
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"Awesome one-stop shop for social analytics"

What do you like best?

Visualizations, menu, ability to download reports

What do you dislike?

A little hard to integrate with other third party capabilities like Bazaarvoice for Ratings & Reviews. We need easier ways to respond to R&R as well as consumer analytics coming from their platform to give us a 360 view of our consumer sentiment.

Recommendations to others considering the product:

Awesome product. They need to improve a little bit their openness to integrate with other tools in our company but overall, great product and service. Make sure you do a proper mapping and matching with all your existing capabilities and platforms, and get commitment beforehand to properly integrate. Otherwise, customizations later will be considerable.

What problems are you solving with the product? What benefits have you realized?

Understand our consumer sentiment, great visualizations and reporting capabilities. It helps us connect all the interaction points with our consumers, saving us time from having to access different platforms, vendors and some times disconnected metrics.

Sprinklr Modern Engagement Features

  • Social Measurement
  • Sentiment Scoring
  • Influencer Identification
  • Social Reporting
  • Social Listening
  • Social Analytics

Sprinklr Modern Engagement User Ratings

7.3
Ease of Use
Average: 8.7*
7.5
Quality of Support
Average: 8.6*
6.5
Ease of Setup
Average: 8.7*
* Social Media Management Category
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