--- title: Sprinklr Social Reviews meta_title: 'Sprinklr Social Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1223 reviews by the users' company size, role or industry to find out how Sprinklr Social works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 1223 scale: '5' date_modified: '2026-09-30' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing ---

Sprinklr Social Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Sprinklr Solutions
(1)

See how Sprinklr products can work together to solve real problems.

Shruti D.
SD
Shruti D.
HR / People's Team
Mid-Market (51-1000 emp.)
"Feature Rich Social Platform That Keeps Getting Smarter"
5/5
What do you like best about Sprinklr Social?

What I like most about Sprinklr Social is how it brings all social interactions into one place and offers seamless integrations across channels. The AI powered features, such as response suggestions, sentiment analysis, and smart workflows, help teams work more efficiently and manage conversations at scale. It also provides strong analytics and actionable insights, and considering the breadth of features and capabilities it offers, the platform delivers good value for enterprise teams. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Social?

Sprinklr Social offers a lot of powerful features, but it can sometimes feel a bit overwhelming for new users. A simpler interface and faster performance in some areas would make the overall experience even better. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Verified User in Computer Software
Enterprise (> 1000 emp.)
"Robust Features, Steep Learning Curve"
3.5/5
What do you like best about Sprinklr Social?

I use Sprinklr Social to upload and publish content, track metrics in a consolidated place, and understand reporting for everything we post. It's really helpful for listening and employee advocacy. I appreciate how it helps us understand what's performing on social media by giving a breakdown based on specific metrics. I like how robust the platform is and the opportunities for customization. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Social?

Sprinklr Social is so robust that setting it up is a whole job in itself. Even after using it for over two years, there are still parts of it that are confusing when it comes to getting set up. There's a huge learning curve, and it’s not as intuitive as you'd think. It just feels like there should be a templitized setup depending on company/team size, rather than having to start everything from scratch. Review collected by and hosted on G2.com.

M C.
MC
M C.
Principal Brand Marketing Manager
Enterprise (> 1000 emp.)
"Highly Customizable and the Most Robust Tool Out There, but an Outdated UI and Weak AI Hold It Back"
3.5/5
What do you like best about Sprinklr Social?

I like how customizable Sprinklr is. It allows me to really tailor fit the software to my strategy and measurement framework. For example, adding in benchmarks and then creating views where I can see performance of each post against channel benchmarks. I also appreciate the complexity of tagging and the ability to truly tailor our utm tagging system to automatically tag links based on our complex requirements. All of the things I've mentioned had to be developed with managed services, but the point is that once they're in place they truly work for exactly what we need. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Social?

The interface is outdated. And although one of my favorite things about Sprinklr is how customizable it is, sometimes those customizations can stack up, get outdated, and cause disorganization.

The AI features are pretty terrible and I don't use them often. If I need to rewrite copy or analyze data I do it in another tool. Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Verified User in Entertainment
Small-Business (50 or fewer emp.)
"AI-Powered Summaries Simplify Conversation Analysis"
4/5
What do you like best about Sprinklr Social?

The most helpful feature is definitely AI, because it simplifies the analysis process and quickly summarizes the most relevant insights from conversations. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Social?

What I dislike the most is that the platform can occasionally be affected by bugs or temporary issues. For example, some Facebook metrics are sometimes unavailable or inaccurate, and AI features occasionally disappear or stop working for a while. These issues can interrupt workflows and make reporting more challenging. Review collected by and hosted on G2.com.

lindokuhle n.
LN
lindokuhle n.
Junior Social Media Community Manager
Mid-Market (51-1000 emp.)
"All-in-One Social Management with a Powerful Unified Inbox"
4/5
What do you like best about Sprinklr Social?

I like that Sprinklr Social brings publishing, community management, social listening, and reporting together in one platform. Its strongest feature, in my experience, is the unified inbox, which makes it much easier to manage conversations across multiple channels while keeping customer responses consistent. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Social?

Sprinklr Social can feel complex and overwhelming, particularly during the initial setup or when trying to navigate its many features. Reporting and workflow customization also take time to learn and get comfortable with, and occasional lag can slow things down. On top of that, the high cost may be frustrating for smaller teams. Review collected by and hosted on G2.com.

Ahmed E.
AE
Ahmed E.
Senior Sales Account Manager at Enterprise Business Unit (EBU)
Mid-Market (51-1000 emp.)
"Boosts Social Media Efficiency, User-Friendly Setup"
4.5/5
What do you like best about Sprinklr Social?

I like the adaptability of the Sprinklr Social platform and the tools it offers, especially the AI and the LLM. The way it segregates chats and sentiments is really valuable. It helps us enhance our customer experience by focusing on the pain points and complaints customers may have, providing very good reporting on the issues our customers face. The setup was pretty straightforward without the need for complicated technical background or integration. It was just button play, making it very smooth. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Social?

I don't have anything, to be honest. So far, it's sufficient to the need that we have. But if I would say something to be improved, it is just to interact more in other social platforms. That's it. Review collected by and hosted on G2.com.

Nareg K.
NK
Nareg K.
HR Data Analytics
Enterprise (> 1000 emp.)
"Powerful all-in-one social management tool with a learning curve"
4.5/5
What do you like best about Sprinklr Social?

I like that Sprinklr Social keeps making it easier to manage different parts of social media in one place. The reporting and monitoring features feel really useful, especially when trying to keep track of engagement and customer conversations across channels. I also like that it supports more than just posting, like social customer service and commerce-related use cases. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Social?

It still has a bit of a learning curve, especially for new users. Some features can feel buried in menus, so making the navigation simpler or adding more guided tips would help. Performance could also be smoother when working with larger reports or switching between different sections. Review collected by and hosted on G2.com.

Verified User in Insurance
UI
Verified User in Insurance
Enterprise (> 1000 emp.)
"All-in-One Social Planning, Publishing, Approvals & Reporting"
4/5
What do you like best about Sprinklr Social?

I like having social planning, publishing, approvals and performance reporting all in one place. It makes it easier to manage campaigns across channels while keeping teams aligned and maintaining the appropriate governance. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Social?

There’s a lot of functionality, but that can make the platform feel cumbersome at times. Streamlining common workflows and reducing the number of clicks needed for everyday tasks would make it easier and faster to use. Review collected by and hosted on G2.com.

Kelsie D.
KD
Kelsie D.
Communications and Alumni Relations Manager
Enterprise (> 1000 emp.)
"Great tool for social media managers"
3.5/5
What do you like best about Sprinklr Social?

I like that it brings so many parts of social media management into one place. From scheduling and publishing content to monitoring engagement and reporting on performance, it helps streamline workflows and makes it easier to stay organized. It's become a valuable tool for keeping our team connected to our audiences and measuring the impact of our work. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Social?

The price point is a bit of a tougher sell now that there are so many programs on the market that do a lot of the same things. Review collected by and hosted on G2.com.

Response from Rupali Verma of Sprinklr Social

Hi Kelsie

We're thrilled to hear that you are having a great experience with us and we're committed to provide the best possible service to all of our customers.

If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review!

LS
Luciana S.
IT Manager
Health, Wellness and Fitness
Mid-Market (51-1000 emp.)
"Sprinklr Social: Versatile Publishing, Listening, and Analytics in One Platform"
4.5/5
What do you like best about Sprinklr Social?

Sprinklr Social is a versatile and detailed solution that supports us in managing multiple social media platforms for effective communication

I like the robust publishing and scheduling tools that helps us in content calendars and bulk posting

The app has remarkable social listening features and they help us track keywords, brand mentions and sentiment

The dashboard for Sprinklr Social has advanced analytics features and they offer reliable performance insights

Sprinklr helps us manage even large scale social media platforms and this happens in a unified way

The software has a centralized invox, where all communication gets in from comments, engagements and messages

We get timely and reliable workflow automation support from Sprinklr, where it handles things like content reviews, tasks assigning, approvals and others Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Social?

Sprinklr has sheer number of features, which makes some users feel overwhelmed

The price may not suite small enterprises and this plays a major factor for new subscribers

The interface is completely complex and at very first time, one need some assistance Review collected by and hosted on G2.com.

Questions about Sprinklr Social? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

RL
Ryan Lippard
•
Last activity over 4 years ago

What is the best way to find hashtags that are getting traffic.

Yav L.
YL
Yav Lino Nguz
•
Last activity almost 3 years ago

Can I use this for my personal accounts?

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

16 months

Average Discount

12%

Sprinklr Social Comparisons
Sprinklr Social Features
Social Analytics
Social Publishing
Multi-Account Management
Report Customizability
Report Exporting
Scalability
Competitor Analysis
Post Performance
Content Calendar
Approval Workflows
Users and Permissions