--- title: Sprinklr Social Reviews meta_title: 'Sprinklr Social Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1216 reviews by the users' company size, role or industry to find out how Sprinklr Social works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 1216 scale: '5' date_modified: '2026-07-22' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Sprinklr Social Reviews **Vendor:** Sprinklr **Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) **Average Rating:** 4.1/5.0 **Total Reviews:** 1,216 ## About Sprinklr Social Sprinklr Social’s industry-leading platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with in-depth capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. - Plan and schedule content using an editorial calendar, store all media assets in a digital asset manager and simultaneously publish across channels at AI-recommended times with an omni- channel publisher - Generate engaging, platform-specific content instantly with Sprinklr AI+ - Engage with your audience across 35+ social and messaging channels using a unified inbox - Leverage AI-powered classification to efficiently analyze sentiment and intent of the inbound messages and engage better and faster with AI Smart Response, Smart Compose, and auto- responses - Analyze performance across owned, earned and paid media, and integrate data from multiple sources into a unified report and get on-demand or routine access - Get 5 times more granular business insights with custom metrics and out-of-the-box dashboards - Uncover AI-powered, critical insights across brand health, campaign performance, competitor benchmarking and more - Empower your sales teams to grow leads by reaching more prospects and delivering personalized content faster - Amplify reach by empower your employees to share your branded content easily, leveraging user-generated content and engaging influencers - Leverage truly enterprise-grade with 10x more granular & customizable compliance and approval workflows for unique business needs ## Sprinklr Social Pros & Cons **What users like:** - Users find **Sprinklr Social easy to use** , enhancing team collaboration and simplifying content scheduling effortlessly. (95 reviews) - Users value the **centralized management** of Sprinklr Social for seamless control over multiple social media platforms. (74 reviews) - Users appreciate the **omni-channel experience** of Sprinklr Social, valuing its comprehensive support and customizable features. (66 reviews) - Users value the **advanced analytics and reporting tools** of Sprinklr Social, enhancing insights into performance and strategy. (51 reviews) - Users value the **omni-channel integration** of Sprinklr Social, enhancing engagement across all major social media platforms. (43 reviews) - Users value the **ability to manage multiple accounts** seamlessly with Sprinklr Social's unified dashboard and tools. (38 reviews) - Helpfulness (35 reviews) - Post Scheduling (35 reviews) - Users value the **powerful AI-driven features** of Sprinklr Social, enhancing effectiveness and streamlining social campaign management. (35 reviews) - Powerful Features (34 reviews) **What users dislike:** - Users find the **complex usage** of Sprinklr Social to be overwhelming, hindering their ability to fully utilize the platform. (54 reviews) - Users find the **learning curve steep** for Sprinklr, requiring significant IT knowledge to navigate its complexities. (48 reviews) - Users find Sprinklr Social's **complex setup and configuration** challenging, often requiring external assistance for effective use. (36 reviews) - Users feel there is a need for **improvement in AI capabilities** and desire more user-friendly workflows and statistics. (34 reviews) - Users experience a **steep learning curve** with Sprinklr Social, citing its overwhelming interface and multitude of features. (32 reviews) - Difficult Learning (29 reviews) - Users note several **missing features** in Sprinklr Social, like limitations on integrations and complex reporting processes. (29 reviews) - Inadequate Support (26 reviews) - Not Intuitive (24 reviews) - Users find Sprinklr Social to be **not user-friendly** , often struggling with functionality and data accuracy. (24 reviews) ## Sprinklr Social Reviews ### 1. Great for social listening and managing several accounts **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Sprinklr Social?** The listening tool is great. It helps our team be aware of most of what is being said on the internet about our organization. **What do you dislike about Sprinklr Social?** Small bugs at times can be difficult. Our team has trouble uploading videos unless they are a certain format. We also have issues posting to Blue Sky **What problems is Sprinklr Social solving and how is that benefiting you?** Helps us stay informed on conversations happening online about our organization. Pools all conversations into one platform. Allows us to view what is going on on all our social platforms in one place. ### 2. A good tool for social listening **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2025 **What do you like best about Sprinklr Social?** I like that you can set up customised dashboards, i think its great for reporting **What do you dislike about Sprinklr Social?** it would be better if tools like optimal posting times worked better. It would be better if you could add new tags automatically to make reporting easier instead of having to contact an admin each time. More bespoke reporting dashboard options would be great, currently it's quite confusing. Would be better if you could track demographics better when looking at engagement and that this could be incorporated as part of reporting **What problems is Sprinklr Social solving and how is that benefiting you?** 1) scheduling posts, and mass scheduling posts. 2) having a clear view of what content is going out and when to avoid overloading content on channels. ### 3. Great insights platform **Rating:** 4.0/5.0 stars **Reviewed by:** Nesime E. | Customer Service Manager Vue UK & Ireland, Enterprise (> 1000 emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Sprinklr Social?** Listening insights Location insights for reviews Engagement dashabords for CS and CM **What do you dislike about Sprinklr Social?** I would have to say some of the keyword analysis, more training and support required with this. **What problems is Sprinklr Social solving and how is that benefiting you?** Hosting all of our social channels in one area as well as our customer reviews ### 4. A useful help for social publishing and for social media analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2025 **What do you like best about Sprinklr Social?** I like the variety of social platforms that you can add for publishing, and also the benchmarking tools that help me analyze my performances and competitor's one. Also the historic benchmark within performances through the years is a usefool tool for analysis **What do you dislike about Sprinklr Social?** Sometimes publishing doesn't work, maybe because of some issues with platform's API **What problems is Sprinklr Social solving and how is that benefiting you?** It helps me scheduling and organizing publishing between a big range of social platforms ### 5. Good experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** Aggregates all our social platforms in a simple way. **What do you dislike about Sprinklr Social?** • Social media platforms APIs limitations • Look and feel in shared dashboards **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr aggregates data from our various social media account for easy and quick insights. It also helps us to publish on social media. ### 6. Easy to use and practical platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** It's easy to navigate and does not require technical skills. **What do you dislike about Sprinklr Social?** It's quite often that there are bugs and I cannot access, e.g.; some comments or messages. **What problems is Sprinklr Social solving and how is that benefiting you?** Multiple platforms content scheduling from one place & simple community management again from one place for all platforms. ### 7. Powerful service, social and insights manager. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** Sprinklr has so many tools and features to explore. **What do you dislike about Sprinklr Social?** At times it can feel like you're not getting the most out of the product due to how much is possible. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr helps us manage social media customer facing conversations, content schedules and online listening. ### 8. Software glitches **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2025 **What do you like best about Sprinklr Social?** Fast and easy to use. Users are ale to learn it much faster compared to other software. **What do you dislike about Sprinklr Social?** While updating the priority and sentiment of a particular case which appears in the open stack, the case disappears and has to be reloaded so that the case can be seen. Unable to like the post that appear on social media. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr helps to cater to users and engage which can help in improving the positive engagements for a brand. ### 9. Easy to use & comprehensive social management system **Rating:** 4.0/5.0 stars **Reviewed by:** Katherine S. | Senior Marketing Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2024 **What do you like best about Sprinklr Social?** Sprinklr's data analytics and editorial calendar view present a user friendly and easy to understand assessment of your social media performance across multiple platforms and accounts. Our entire team was able to easily learn this platform and implement it across the company. **What do you dislike about Sprinklr Social?** Based on feedback from my team, small glitches or bugs can take awhile to be addressed by customer support. **What problems is Sprinklr Social solving and how is that benefiting you?** The biggest solve for us is managing hundreds of individual accounts through one platform! We are able to post on behalf of every salesperson in our company with the click of a button and automate campaigns on their behalf so that they do not need to worry about managing their social media themselves. ### 10. Love Sprinklr! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Sprinklr Social?** I love the UI experience and the ease of use for the everyday responsibilities the team has. **What do you dislike about Sprinklr Social?** I feel like there are some many tools in Sprinklr that I do not have time on my own to learn about them and how to best utilize them. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr helps solve the issue of responding to clients from multiple social channels in a timely manner, coordinating resolutions with internal team members. ### 11. best omnichannel for customer experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** July 09, 2025 **What do you like best about Sprinklr Social?** easy to access and navigate, also good with the report and has lots of feature **What do you dislike about Sprinklr Social?** the report of the case closure quite late **What problems is Sprinklr Social solving and how is that benefiting you?** any kind of down, sprinklr is fast to response and solve it fast ### 12. The Social Tool That Has It All And More **Rating:** 5.0/5.0 stars **Reviewed by:** Gillian H. | Sr. Mananger of Social Media and Content, Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2024 **What do you like best about Sprinklr Social?** The interface is great! The tool is user friendly and easily to train users on. I have been using Sprinklr for years now and the weay you can set up queues to meet your needs- for example by priority. Do you social ads comments you want to hit first? Set up a queue to pull in negative comments first? They have you covered! Their team is also so incredibly helpful and ready to optimize and assist you anyway they can! **What do you dislike about Sprinklr Social?** It is an expensive tool and that becomes difficult when your MarComm budget is small. The tool is robust and you pay for what you get, but when you want to add on other components on to your tool and have already maxed your budget it's hard. **What problems is Sprinklr Social solving and how is that benefiting you?** Letting us get to our guests issues quicker! We can also look back on conversations and see if a guest is having a reoccuring issue. It's also solving our need for robust reporting! We always want to share what we are doing for the business and the robust reporting Sprinklr has is great for that! ### 13. The robust and comprehensive social media management tool **Rating:** 4.5/5.0 stars **Reviewed by:** Amit P. | Senior Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2024 **What do you like best about Sprinklr Social?** The number of social channels supported to publish and engage is the best in the industry. The ease of connecting various social accounts to Sprinklr and setting up workflows is a breeze. Sprinklr offers a wide range of integrations with third-party software; it takes an expert to have these working. We have a couple hundred users who rely on Sprinklr to schedule, post, and analyze the engagement of posts via Sprinklr; it has become one of the most popular tools within our organization. **What do you dislike about Sprinklr Social?** At times, it may get complex due to the various functionalities this tool offers, and since the Sprinklr U courses are not updated regularly with new UI, it makes it harder for beginners. Lately getting answers to queries has been taking a bit longer, it would be great if Sprinklr can work on their technical support. **What problems is Sprinklr Social solving and how is that benefiting you?** The option to post on multiple social channels and approval workflows are the first ones to be mentioned, followed by the editorial calendar and reporting dashboards to analyze and improve social performance. ### 14. A platform that helps you daily **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Enterprise (> 1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** Integration, coordination, easy to use. It helps you manage your contents and reporting your performance **What do you dislike about Sprinklr Social?** Sometimes if you publish your posts outside sprinklr you don't get all the metrics and features **What problems is Sprinklr Social solving and how is that benefiting you?** integrate all your business accounts ### 15. Convinient, easy to understand.Overal pretty good. **Rating:** 3.5/5.0 stars **Reviewed by:** Muhammed S. | Social Media Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2025 **What do you like best about Sprinklr Social?** The interface is what hooks me the most. it doesnt overwhelm me that much compared to the competitors. **What do you dislike about Sprinklr Social?** color scheme could be changed. I dont know. its just a suggestion. **What problems is Sprinklr Social solving and how is that benefiting you?** having to manage multiple account in an easy and conviniet way is the best I would describe. ### 16. Sprinklr - A very useful tool **Rating:** 5.0/5.0 stars **Reviewed by:** Abheeshta M. | Tech Support Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** The ease of use is the one thing I love about sprinklr **What do you dislike about Sprinklr Social?** The actions of snoozing and assigning to others could have been more simple **What problems is Sprinklr Social solving and how is that benefiting you?** It surely is helping customers troubleshoot issues ### 17. Easy to use and understand. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** How you are able to find all the info you need in one area. Such as profile and history of conversation. **What do you dislike about Sprinklr Social?** The search function when trying to locate a case. **What problems is Sprinklr Social solving and how is that benefiting you?** N/A ### 18. Sprinklr review - Lovleen **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Sprinklr Social?** the system is easy to use and it is great you can create your own dashboards **What do you dislike about Sprinklr Social?** It gives the data you need to analyse social channels but I feel there should be more tools without having to pay more **What problems is Sprinklr Social solving and how is that benefiting you?** I can carry out Community Management from Sprinklr which is great - it saves me having to go on each social channel to do it ### 19. Sprinklr streamlined & managed our social media moderation amazingly while gaining valuable insights **Rating:** 4.5/5.0 stars **Reviewed by:** Imane M. | Content Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Sprinklr Social?** Sprinklr Social is incredibly helpful because it is ease of use, and consolidates all social media channels into a single platform, simplifying the process of monitoring, managing, and engaging with audiences across various networks. Its comprehensive moderation tools, including advanced filtering, AI-powered sentiment analysis, and automated moderation rules, enable efficient management of large volumes of interactions, ensuring timely and appropriate responses. **What do you dislike about Sprinklr Social?** While Sprinklr Social offers many powerful features, there are some aspects that can be less helpful and present downsides. One of the main challenges is the platform's complexity and ease of implementation or integration for new users. Its extensive capabilities can be overwhelming, especially for new users, requiring significant time and effort to master. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social solves the problem of fragmented social media management by consolidating multiple social media channels into a single platform, eliminating the need to switch between different accounts and interfaces. Allows us to cater to needs of different brands such as listening, moderation, community engagement and customer service tasks. ### 20. Usefull **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** All social media activities in one place **What do you dislike about Sprinklr Social?** A lot of unnecessary informations to fill. **What problems is Sprinklr Social solving and how is that benefiting you?** It helps to have all marketing campaigns in one place. Reduces time spent for analytics. ### 21. Sprinklr is great! **Rating:** 5.0/5.0 stars **Reviewed by:** Cally K. | Brand Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2024 **What do you like best about Sprinklr Social?** I appreciate the option for an approval process, scheduling, selecting content pulled screenshots for video content, the ability to back data behind the post, the analytics are incredible and the ability to categorize the post. It is very user friendly, there are a lot of customizations. Our Rep Akshay is they best and supports us with our questions. I use this all the time. **What do you dislike about Sprinklr Social?** I wish the tagging was more precise, sometimes I cannot tag the correct people. **What problems is Sprinklr Social solving and how is that benefiting you?** I am able to look at granular reporting for our review and social platforms. I can easily screenshot widgets and throw them into my presentations. ### 22. Nice user experience **Rating:** 4.5/5.0 stars **Reviewed by:** Joao P. | Social Care Supervisor, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Sprinklr Social?** The number off dashboards and metrics that is possible to see **What do you dislike about Sprinklr Social?** The layout off the agent console vs care console **What problems is Sprinklr Social solving and how is that benefiting you?** Don´t have that information. ### 23. Good overall **Rating:** 5.0/5.0 stars **Reviewed by:** Sumedha S K. | Senior consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** Not much have used. But amazing to use and easy **What do you dislike about Sprinklr Social?** Slow and very lethargic to use. Needs improvement on the reply skills **What problems is Sprinklr Social solving and how is that benefiting you?** not anything ### 24. Sprinklr Experience **Rating:** 3.0/5.0 stars **Reviewed by:** Stephanie O. | Analista de Mídias Sociais Bilíngue Jr, Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** The tool is very practical and intuitive. **What do you dislike about Sprinklr Social?** Recurring bugs. This disrupts the workflow. **What problems is Sprinklr Social solving and how is that benefiting you?** It helps to interact and get closer to the target audience. ### 25. a powerful tool for managing **Rating:** 5.0/5.0 stars **Reviewed by:** sooraj s. | Associate-CS phone, Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** make it easy to track engagement in one place **What do you dislike about Sprinklr Social?** the user interface can feel good and better **What problems is Sprinklr Social solving and how is that benefiting you?** sprinklr social help us manage customer interaction ### 26. Sprinklr review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** August 21, 2024 **What do you like best about Sprinklr Social?** we have all the information in one system so it is time saving **What do you dislike about Sprinklr Social?** sometimes its very slow, merge option is not working **What problems is Sprinklr Social solving and how is that benefiting you?** case management ### 27. A Powerful Platform with a Learning Curve **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Sprinklr Social?** Centralized management allows our team to monitor multiple social media channels from a single dashboard. **What do you dislike about Sprinklr Social?** The platform has steep learning curve, requiring time and effort to master its extensive functionalities **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social makes juggling multiple accounts easy with a central dashboard, smart automation, and relevant insights - ultimately saving us time (and money). ### 28. Feedback on Sprinklr **Rating:** 2.5/5.0 stars **Reviewed by:** Lester Y. | Customer Service Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** The reminder to reply is goooooooooooood **What do you dislike about Sprinklr Social?** Not really impactful, it is hard to follow up when the email trail gets long **What problems is Sprinklr Social solving and how is that benefiting you?** None ### 29. It's an extremely good platform, very comprehensive but sometimes also comes with a learning curve. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2025 **What do you like best about Sprinklr Social?** Honestly, what I like most about Sprinklr Social is that everything is in one place. I can schedule and publish then monitor all I need. **What do you dislike about Sprinklr Social?** A small downside it the learning curve, as it’s not the easiest platform to learn, but once it’s set up, it saves a ton of time and helps me manage things. **What problems is Sprinklr Social solving and how is that benefiting you?** Performance problems mainly and also the challenge of having accounts across different teams and platforms. ### 30. Customer satisfaction **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** Good customer support and high customer satisfaction, simplified application, all channels linked **What do you dislike about Sprinklr Social?** Representation could sometimes be simpler **What problems is Sprinklr Social solving and how is that benefiting you?** None ### 31. Enterprise workflow engine, built for scale **Rating:** 4.5/5.0 stars **Reviewed by:** Miles B. | Director of Marketing Operations, Financial Services, Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2025 **What do you like best about Sprinklr Social?** The core principle of connecting customer experience to marketing is a powerful underlying concept. One that goes ignored by many that consider social media marketing to be primarily an outbound promotional channel. **What do you dislike about Sprinklr Social?** Sprinklr can feel like a spaceship pilot controls. Lots of configuration options provide flexibility and robust customization choices but is definitely harder to wrap your head around if you're looking for an easy button. **What problems is Sprinklr Social solving and how is that benefiting you?** unifying the customer experience team with the social media marketing team. ### 32. A powerful yet complex tool **Rating:** 3.5/5.0 stars **Reviewed by:** Simone C. | Senior Digital Analytics & Performance Marketing Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2024 **What do you like best about Sprinklr Social?** Being a Data Analyst, one of the platform’s key strengths is its advanced analytics and reporting tools, which provide detailed insights into campaign performance, audience behavior, and sentiment analysis. **What do you dislike about Sprinklr Social?** While Sprinklr’s range of features is undoubtedly impressive, it comes with a learning curve. The interface feels overwhelming at first and navigating between the various modules and configuring settings took time to me. I have found the platform a bit unintuitive until I become more familiar with it. **What problems is Sprinklr Social solving and how is that benefiting you?** Having real-time analytics of different social media and track brand mentions. ### 33. Sprinklr helps customers with their social media posts. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** It formats to mostly all social media type platforms. **What do you dislike about Sprinklr Social?** It can freeze or lag when you get into a lengthy conversation with the customer. **What problems is Sprinklr Social solving and how is that benefiting you?** It helps customers reach out to us via social media to ask us questions on the help they need for our service. ### 34. The life of a Social Media Manager is easier with Spirnklr **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Sprinklr Social?** The ease of use, the intuiting interface **What do you dislike about Sprinklr Social?** Nothing to mention in particular, I hadn't have any problem at all **What problems is Sprinklr Social solving and how is that benefiting you?** Schedule all contents that I have to publish every day in a fast and practical way ### 35. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2025 **What do you like best about Sprinklr Social?** It is Easy to use Strong support with collaboration with Sprinklr team **What do you dislike about Sprinklr Social?** Reporting fu ctionalitu Integration to other tools **What problems is Sprinklr Social solving and how is that benefiting you?** Resolving customer pain points Understanding customer pain points ### 36. Good experience with Sprinklr Social **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** Unified customer experience across all internal and external comms channel. **What do you dislike about Sprinklr Social?** API limitations continue to be a hurdle to be more adaptive to newer trends and features. **What problems is Sprinklr Social solving and how is that benefiting you?** Social esearch and competitive intelligence is somehting that I look out for! ### 37. A brilliant platform but has some bugbears **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2024 **What do you like best about Sprinklr Social?** Managing multiple accounts and channels that have via Sprinklr is very quick and easy and the platforms offers a wide range of functionalities beyond what I've seen on similar systems. Integration is easy and it's straightforward for new users to get integrated on the platform, publishing content and reviewing reporting metrics. The workflow options have been superb for ensuring a level of quality and consistency. This has allowed us to open up content creation to our wider teams, emnabling higher quantities and qualitites of outputs, more instanteniously. **What do you dislike about Sprinklr Social?** Having used Sprinklr most days since 2022, we've found that the platform becomes more intuative. However, while the basics are very easy to use, adjusting the backend administration settings can be quite complicated. There are several API limitations, particularly with LinkedIn. Of course, this would be present for any similar system but it adds limitations and complexities. Since the restructure at Sprinklr the level of support has been stripped back, making this more challenging. That said, the Customer Support team have become much stronger in the past few months and we're falling into new ways of working. We really appreciate the team's hard work. **What problems is Sprinklr Social solving and how is that benefiting you?** The three key reasons why we use Sprinklr Social are for: 1. the workflow management to allow non-digital marketing specialists in our organisation to post which mainting quality and consistency. 2. the ability to manage everything on platform, improving cybersecurity over multiple users having direct native access. 3. the integrated in-depth reporting metrics. ### 38. Has potential but needs fine-tuning **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** Convenience; majority of paid social channels in one place. **What do you dislike about Sprinklr Social?** Lots of errors/bugs/glitches with minimal fixes in place from tech/customer support (outside of "automatic" confirmed receipt responses) **What problems is Sprinklr Social solving and how is that benefiting you?** Provides a centralized location where we can work and store data. ### 39. Social Monitoring **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Enterprise (> 1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** It is quite an intuitive platform to use and there are many functions available to use. It is possible to use different modules to perform similar activities. **What do you dislike about Sprinklr Social?** It is not easy to find the information needed to do certain things. **What problems is Sprinklr Social solving and how is that benefiting you?** nobody ### 40. I love the platform so far, very excited to use it. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Sprinklr Social?** I love the fact that i do not need to leave the sprinklr platform in order for me to make reports, upload photos, post to multiple platforms, and manage all my keywords, competitor research, etc. **What do you dislike about Sprinklr Social?** There really isn't anything that i dislike about the platform. its very easy to use and straight forward with a very friendly UI and after watching the Sprinklr University videos, everything seems very straight forward. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr is solving our problem of being able to post simultaneously across multiple channels and accounts, managing our customer support requests by merging our various inboxes into one, being able to effectively monitor our competitors and generating accurate and concise reports. **Official Response from Rupali Verma:** > Hi We're thrilled to hear that you are having a great experience with us and we're committed to provide the best possible service to all of our customers. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 41. Easy to use, multiple dashboards help a lot **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** Fetches Data very effectively, which in turn helps to work on things quickly. **What do you dislike about Sprinklr Social?** Catching the sentiment of the users is a bit dicey. **What problems is Sprinklr Social solving and how is that benefiting you?** Fetches data which is on social that could hamper company reputation. ### 42. Excellent for Scheduling Posts **Rating:** 4.5/5.0 stars **Reviewed by:** Gregory H. | Product Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Sprinklr Social?** Sprinklr Social has an excellent scheduling feature that's easy for me to use, easy for my team to use, and easy for my extended team to use. We post dozens of items on LinkedIn across my teams and we get great impression counts. **What do you dislike about Sprinklr Social?** The search features to find a titled post leave much to be desired. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr streamlines the content into groups. And it allows multi-language support where other platforms don't. ### 43. Didn't Settle for Just Any Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Paige Z. | Assistant Director of Social Media, Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2024 **What do you like best about Sprinklr Social?** Beyond the intrcate social analytics given for all platforms hooked up to Sprinklr, the number one thing that sold us was the ability to see how Bryant compares to its competitors. Sprinklr offers a unique tool where even if a competitor is not on Sprinklr, but simply providing the links to their social media channels, Sprinklr will manually put them into the platform for you. This has been extremely helpful to see where Bryant is doing the best, is neutral, and can use some improvement. Implementing this into our strategy has been very successful. We are constantly utilizing this feature. Lastly, when we have a concern or question, Sprinklr is easy to get a hold of and answers any question in detail. When thing are confusing, they set up a call to explain it all. **What do you dislike about Sprinklr Social?** Sometimes there are miscommunications between the platforms and Sprinklr which can cause some content to not post. I wish the publishing calendar also allowed you to put notes like, "post XYZ on this day". Currently you can only place drafts or finalized content on the calendar. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social allows us to view our competitor's analytics, to an extent, which has been very beneficial in forming our content strategey plan. We can see how Bryant compares and adjust where needed. ### 44. Global Digital Platform Manager **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Sprinklr Social?** All the AI features launched recently in the latest release. **What do you dislike about Sprinklr Social?** Admin and account configuration requires a wide deep knowledge of the backend which it's a high time consuming task. **What problems is Sprinklr Social solving and how is that benefiting you?** It's a time saving managerial tool for Marketing teams. Now with the new AI features, not only saves time but helps to extract social insights in a faster and more digested manner. ### 45. Sprinklr is too big now in social listening to avoid, but it certainly has it's faults in places. **Rating:** 2.0/5.0 stars **Reviewed by:** Ivan S. | Marketer, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** June 06, 2024 **What do you like best about Sprinklr Social?** I like how easy it is to collaborate: by tagging other users, having an approval line and that all posts are visible to admins, including Drafts. The editorial calendar's layout and feedback when an action is done are very user-friendly. I also like the email notification feature, when it acts on a scheduled post. I like the attention in having visibility of them across modules, too - like with the right naming and tagging conventions, posts are then passed into Analytics reports and all other functions in sprinklr can use them. **What do you dislike about Sprinklr Social?** We like the basic workings of the module Spinklr Social, however it has a few small drawbacks. On the whole it works rather well - maybe even the best part of Sprinklr. The timezones and selecting time feature for scheduling posts are a little confusing and we have made mistakes with publishing times in the past. It would be made batter if with AI it would pick-up key words from the text and tag our Outbound posts automatically, instead of us having to rely the users for that, because they very very often don't tag - which then ruins analytics. Sptinklr Customer Support doens't respond accurately often to our ad-hoc issues. It will still take a day or two but they would often respond to something without in-depth understanding, not addressing what is really the problem we find. **What problems is Sprinklr Social solving and how is that benefiting you?** It handles all of our Social media needs, integrated in 1 place. ### 46. Great way to manage Social Media **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2025 **What do you like best about Sprinklr Social?** One stop solution in receiving contacts from multiple social media platform **What do you dislike about Sprinklr Social?** Sometimes some account got locked out/logged out **What problems is Sprinklr Social solving and how is that benefiting you?** Receiving multiple contact from social media platform in one place ### 47. It is a very good tool. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Sprinklr Social?** The connection between platforms and the detail for Social Media **What do you dislike about Sprinklr Social?** Customer service or partner follow-up **What problems is Sprinklr Social solving and how is that benefiting you?** The standardization of processes ### 48. The best tool to manage your social accounts **Rating:** 5.0/5.0 stars **Reviewed by:** Leonardo N. | Project Analyst , Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Sprinklr Social?** In our agency, this is the best tool for social media management because it allows us to manage all the analysis within a single, easy-to-use platform that integrates with most of your top desired channels. Its powerful AI driven insights allow brands to learn about their audience and engage with them better, and the advanced analytics give you deep, actionable data to help optimize campaign. Also features enterprise-grade security and custom workflows that empower global organizations to scale their social strategy with trust and ease. **What do you dislike about Sprinklr Social?** Sprinklr does provide a comprehensive tool-set for managing social mediaHowever, it has its downsides as well. It is complex, and the learning curve can be steep so extensive training may need to take place for many users. Also, the high price tag on Sprinklr can make it out of reach for most small to medium businesses and more suited towards enterprise-scale clients with big budgets. **What problems is Sprinklr Social solving and how is that benefiting you?** In our agency, the option to centralize social media management and also data-driven insights are beneficial in our opinion. Centralized management removes the complexity of operations and provides for a consistent approach across channels, data-driven insights empowers business to make smarter decisions, optimize strategies, and extract better ROI from their social media efforts. ### 49. Highly Recommend Sprinklr for Social Media Management **Rating:** 4.5/5.0 stars **Reviewed by:** Vipin N. | Group Account Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Sprinklr Social?** Sprinklr Social is really easy to use, with a simple design that makes my brand's social media management easy. The detailed analytics and insights help us make informed decisions. Easily customize able platform to fit our exact needs. Their support team is great – they're quick to respond and really knowledgeable, so any questions or problems get sorted out fast. **What do you dislike about Sprinklr Social?** Not a direct issue with Sprinklr, but rather due to API limitations imposed by respective platforms (such as Meta), which result in reporting constraints. **What problems is Sprinklr Social solving and how is that benefiting you?** 1) Content Publishing and Scheduling: Helps my community manager to easily publish and schedule content across platforms with ease. Smart Scheduling is another good feature that picks up the best time to publish based on the time of the day with the highest traffic time. Saves time and efforts for the team in identifying the best time to publish the content. 2) Reporting: Centralised and structured reporting. With various data source, it becomes easy for the Analyst to get data insights. The data visualization is very user friendly on Sprinklr, letting the data analysts to play around to get the data in their desired format. The externally shareable dashboard link is a huge saviour as it can be shared with the stakeholders and the data gets updated in real time. 3) Community management: Engagement dashboards helps in fetching all inbound messages in one dashboard, making it easier for the community manager to monitor the brand mentions in one place. 4) Knowledge Portal: KB Articles are perfect for anyone using Sprinklr for the first time, easy to follow steps that make getting started simple and guided. ### 50. A brilliant, in-depth social tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** April 16, 2024 **What do you like best about Sprinklr Social?** Sprinklr is thorough, highly customisable, and the UI is easy to get to grips with. I use it daily in my role as social media lead, and have found it easy to implement across my team and agency. **What do you dislike about Sprinklr Social?** Because it is so complex, it can feel a little overwhelming at first. Thankfully we have a great customer service rep to walk us through any issues. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr allows us to listen, plan ahead, react and respond and analyse from within one platform. The fact that we don't need to use multiple tools is a huge plus. ## Sprinklr Social Discussions - [What is the best way to find hashtags that are getting traffic.](https://www.g2.com/discussions/34161-what-is-the-best-way-to-find-hashtags-that-are-getting-traffic) - 1 comment, 1 upvote - [Can I use this for my personal accounts?](https://www.g2.com/discussions/33990-can-i-use-this-for-my-personal-accounts) - 1 comment, 1 upvote - [View Sprinklr Social pricing details and edition comparison](https://www.g2.com/products/sprinklr-social/reviews?page=5&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-22+18%3A19%3A06+-0500&secure%5Bsession_id%5D=e6a6f80a-b4e9-4245-8009-f21d51af3579&secure%5Btoken%5D=30b27a49effbc277b3e287ec19f3d74ce8bf7cc2b09819fad7871eee3b72a700&format=llm_user) ## Sprinklr Social Integrations - [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) - [Bitly](https://www.g2.com/products/bitly/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Grammarly](https://www.g2.com/products/grammarly/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Opal](https://www.g2.com/products/opal/reviews) - [Shelf](https://www.g2.com/products/shelf-shelf/reviews) - [StoryStream](https://www.g2.com/products/storystream/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Trustpilot](https://www.g2.com/products/trustpilot/reviews) ## Sprinklr Social Features **Social Analytics** - Competitor Analysis - Post Performance - Hashtag Analytics - Sentiment Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation **Collection** - Review Forms - Engagement **Content Sharing** - Social sharing - Content scheduling - Content optimization - AI Content Generation - Content Settings **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Content** - Types - Migration - Publishing - UGC **Generative AI** - AI Text Generation **Conversational AI - Conversational Commerce Platforms** - AI chatbots - Messaging and Notifications - AI agents - Voice assistants - Communication apps **Agentic AI - SAP Store** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Review Management** - Adaptive Learning - Natural Language Interaction **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Management** - Social Analytics - Social Publishing - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability **Discovery** - 3rd-Party Trends **Process** - Mentions - Tickets - Macros **Moderation** - Reviewer Validation - Legal Agreements **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Engagement** - Live Streaming - Omnichannel - Personalization - Conversational Commerce - Moderation **Platform integration - Conversational Commerce Platforms** - Ecommerce stores - Sales channels - Payment Platform - Internal tools **Insight** - Monitoring - Adoption Insight - Engagement Analysis **Channels** - Email - Social - Live Chat - Phone - Text **Use Cases** - E-commerce - Retail - Customer Service **Analytics** - Engagement tracking - Trends **Social Shopping** - Shoppable Media - Social Store **Customer Query Resolution - AI Customer Support Agents** - Automated Ticket Resolution - Contextual Response Generation - Sentiment Analysis - Knowledge Base Utilization - Multilingual Support **Analytics and Reporting - Conversational Commerce Platforms** - Conversational analytics - Advance reporting **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Mobile** - Mobile Optimization **Insight** - Surveys - Reporting - Visitor Activity - Help Desk **Administration** - Insights - Content - Sampling **Platform** - Integrations - Mobile - Adoption Insight - Auto-translation & multiple language management **Analytics** - Social Listening - Campaigns **Customer Interaction Automation - AI Customer Support Agents** - Proactive Customer Outreach - Feedback Collection - Escalation Handling - Workflow Optimization **Platform** - Multichannel Sharing - Integration - Content Distribution **Display Options** - Badges - Integration & APIs **Agentic AI - Employee Advocacy** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Automation** - Customer Interaction Automation - Feedback Collection - Document Processing **Autonomy** - Independent Decision Making - Adaptive Responses - Task Execution - Problem Solving ## Top Sprinklr Social Alternatives - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) - 4.4/5.0 (373 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,559 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,318 reviews)