--- title: Sprinklr Social Reviews meta_title: 'Sprinklr Social Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1216 reviews by the users' company size, role or industry to find out how Sprinklr Social works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 1216 scale: '5' date_modified: '2026-07-23' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Sprinklr Social Reviews **Vendor:** Sprinklr **Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) **Average Rating:** 4.1/5.0 **Total Reviews:** 1,216 ## About Sprinklr Social Sprinklr Social’s industry-leading platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with in-depth capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. - Plan and schedule content using an editorial calendar, store all media assets in a digital asset manager and simultaneously publish across channels at AI-recommended times with an omni- channel publisher - Generate engaging, platform-specific content instantly with Sprinklr AI+ - Engage with your audience across 35+ social and messaging channels using a unified inbox - Leverage AI-powered classification to efficiently analyze sentiment and intent of the inbound messages and engage better and faster with AI Smart Response, Smart Compose, and auto- responses - Analyze performance across owned, earned and paid media, and integrate data from multiple sources into a unified report and get on-demand or routine access - Get 5 times more granular business insights with custom metrics and out-of-the-box dashboards - Uncover AI-powered, critical insights across brand health, campaign performance, competitor benchmarking and more - Empower your sales teams to grow leads by reaching more prospects and delivering personalized content faster - Amplify reach by empower your employees to share your branded content easily, leveraging user-generated content and engaging influencers - Leverage truly enterprise-grade with 10x more granular & customizable compliance and approval workflows for unique business needs ## Sprinklr Social Pros & Cons **What users like:** - Users find **Sprinklr Social easy to use** , enhancing team collaboration and simplifying content scheduling effortlessly. (95 reviews) - Users value the **centralized management** of Sprinklr Social for seamless control over multiple social media platforms. (74 reviews) - Users appreciate the **omni-channel experience** of Sprinklr Social, valuing its comprehensive support and customizable features. (66 reviews) - Users value the **advanced analytics and reporting tools** of Sprinklr Social, enhancing insights into performance and strategy. (51 reviews) - Users value the **omni-channel integration** of Sprinklr Social, enhancing engagement across all major social media platforms. (43 reviews) - Users value the **ability to manage multiple accounts** seamlessly with Sprinklr Social's unified dashboard and tools. (38 reviews) - Helpfulness (35 reviews) - Post Scheduling (35 reviews) - Users value the **powerful AI-driven features** of Sprinklr Social, enhancing effectiveness and streamlining social campaign management. (35 reviews) - Powerful Features (34 reviews) **What users dislike:** - Users find the **complex usage** of Sprinklr Social to be overwhelming, hindering their ability to fully utilize the platform. (54 reviews) - Users find the **learning curve steep** for Sprinklr, requiring significant IT knowledge to navigate its complexities. (48 reviews) - Users find Sprinklr Social's **complex setup and configuration** challenging, often requiring external assistance for effective use. (36 reviews) - Users feel there is a need for **improvement in AI capabilities** and desire more user-friendly workflows and statistics. (34 reviews) - Users experience a **steep learning curve** with Sprinklr Social, citing its overwhelming interface and multitude of features. (32 reviews) - Difficult Learning (29 reviews) - Users note several **missing features** in Sprinklr Social, like limitations on integrations and complex reporting processes. (29 reviews) - Inadequate Support (26 reviews) - Not Intuitive (24 reviews) - Users find Sprinklr Social to be **not user-friendly** , often struggling with functionality and data accuracy. (24 reviews) ## Sprinklr Social Reviews ### 1. User-Friendly Tool for social media analysts **Rating:** 5.0/5.0 stars **Reviewed by:** Arpit V. | Social Media Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about Sprinklr Social?** Reporting dashboards and ability to show a lot more in-depth details about accounts on various platforms. **What do you dislike about Sprinklr Social?** Dashboards are sometimes very slow to load . **What problems is Sprinklr Social solving and how is that benefiting you?** It helps us to see the overall performance of our accounts in one view and at one glance across multiple platforms, which was lacking in our previous tools that were being used by us. ### 2. Content Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Maria G. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2023 **What do you like best about Sprinklr Social?** I like the capacity it has for reporting. It allows us to see more granular numbers with comments, engagements and sentiment. It over exceeds what competitors can do. **What do you dislike about Sprinklr Social?** Not much, other than the learning curve that I have at times the tool is very robust. Bi-quarterly trainings that include any new employees. I would like to see improvements in more Spainsh language sentiment. **What problems is Sprinklr Social solving and how is that benefiting you?** Meausuring how our content is performing across all of our social channels and has allowed us to craft detailed strategies for our content. Also, the approval process between the publishers and clients is very helpful. **Official Response from Rupali Verma:** > Hi Maria We're happy to hear that you have a positive experience and love our reporting capabilities. It is great to see that you use our platform to make data backed business strategies. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 3. ABOVE above and beyond customer service. **Rating:** 5.0/5.0 stars **Reviewed by:** Samantha W. | Enterprise (> 1000 emp.) **Reviewed Date:** September 24, 2023 **What do you like best about Sprinklr Social?** Ability to customize the experience for users and customizability of the workspace within the platform. Incredible customer support from account specialists, success managers, and IT support. **What do you dislike about Sprinklr Social?** It is such a powerful platform that has so many features it can be overwhelming to users. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr solves the need for multiple programs to pull analytics, proactive marketing, reactive social engagement, and listening. ### 4. Powerful tool but lack of intuitiveness **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Sprinklr Social?** I find the tool quite advanced and powerful **What do you dislike about Sprinklr Social?** I find it a bit hard to master especially when you’re not using it on a daily basis. The UX can probably be improved, especially when it comes to navigation. However, they recently implemented a feature that enables you to simplify the interface, which has proved very useful for us. **Recommendations to others considering Sprinklr Social:** Make sure you have dedicated resources to set up and ensure the tool is used to its full capacity **What problems is Sprinklr Social solving and how is that benefiting you?** Publishing on social media in an integrated manner, gathering all corporate accounts across the world in one single place ### 5. I used Sprinklr Social in order to manage Burger King account and plan all social media campaings **Rating:** 4.0/5.0 stars **Reviewed by:** Mickael D. | Senior Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 22, 2023 **What do you like best about Sprinklr Social?** To have a global vision through a dashboard, avoiding process of previews per platform and reception of creation by the creative agency It's really ease of use and also a good customer support **What do you dislike about Sprinklr Social?** We had few problems at the begginning with the integration of TikTok for example and some campaigns have been dealyed due to some bugs **What problems is Sprinklr Social solving and how is that benefiting you?** Avoiding errors and mistakes when creative agency sends the creation to the media agency because now the creative agency directly plug the assets in the platform There is no need to check all the BMs thanks to the dashboard ### 6. Super Useful - Could be more user friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Yesmeen W. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2023 **What do you like best about Sprinklr Social?** It has a ton of knowledge and holds information for a long time. It has so many tools to break down social insights, platforms, etc. **What do you dislike about Sprinklr Social?** With all the information it provides it can be overwhelming at times. It would be nice to be able to organize it all a bit more simpler. **What problems is Sprinklr Social solving and how is that benefiting you?** It allows us to integrate all of our social platforms and have many users at multiple times managing all of these accounts. Easy to have eyes on everything at one time. ### 7. The next level **Rating:** 4.5/5.0 stars **Reviewed by:** Mohamed E. | Head of BI, Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2023 **What do you like best about Sprinklr Social?** We moved as a BI team from a former social listening tool to Sprinklr Social because we wanted a more sophisticated tool matching our advanced needs. It did not disappoint. Also, the level of service we had from our Client Support at that time Sonbaty was amazing! **What do you dislike about Sprinklr Social?** The level of information we can dig in the Grounded Theory approach is massive. However, we sometimes do not know that we can have this level of information. **What problems is Sprinklr Social solving and how is that benefiting you?** We had sophisticated dashboards which enabled us to dig many more interesting insights. ### 8. Sprinklr's capabilities when it comes to social rivals that of the native platform experience. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2023 **What do you like best about Sprinklr Social?** The ability to customize/custom build the tool and interface based on your needs and core utilizations of social media. **What do you dislike about Sprinklr Social?** With that customization comes sometimes too many options which can be overwhelming, especially when trying to sort something out on the fly. **What problems is Sprinklr Social solving and how is that benefiting you?** The ability to bring together ALL social platforms across different clients in one structured place. It allows us to dive deep into analytics, see trends in consumer/user feedback, and ensure we do not miss any opportunities to insert client brands in appropriate conversations. ### 9. Digital media project manager **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** April 16, 2024 **What do you like best about Sprinklr Social?** Plenty of different uses, fast customer support **What do you dislike about Sprinklr Social?** Recurrent bugs, not always very ergonomic **What problems is Sprinklr Social solving and how is that benefiting you?** Synchronization between the different teams ### 10. Great Tool but Not User Friendly **Rating:** 3.0/5.0 stars **Reviewed by:** Victoria W. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Sprinklr Social?** I love that Sprinklr has many capabilities from building to reporting to scheduling content. **What do you dislike about Sprinklr Social?** I think Sprinklr isn't very user friendly and requires a lot of "setup" on the backend for anything to work properly. It's a great tool but takes a long time to learn how to use anything. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr allows our team to build the same ad across multiple ad accounts easily and quickly. The ability to develop custom reporting metrics in platform is also nice. **Official Response from Rupali Verma:** > Hi Victoria Thank you for taking the time to share your feedback about your recent experience with us. We're sorry to hear that you had an unpleasant experience with our user experience. Please feel free to reach out to our support team or your customer success manager to share your concerns. We hope to have the opportunity to serve you better in the future. ### 11. Sprinklr is very straightforward and easy to use. **Rating:** 4.0/5.0 stars **Reviewed by:** Daffkenlly I. | Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2023 **What do you like best about Sprinklr Social?** I like how I can click directly on a user's profile to look natively at a post for Twitter and Instagram. I also like that it gives me so much time to work on a case, I also really like the section for adding notes and that you can go back and look at the case's history. **What do you dislike about Sprinklr Social?** I don't like the technical difficulties we usually experience. I also dislike that I cannot click on the user's name to see the profile on Facebook. **What problems is Sprinklr Social solving and how is that benefiting you?** We get to reach out to users and help them with their issues; this also allows us to create trusting relation with users, which helps our brand. ### 12. Ideal Enterprise Social Media Management Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 25, 2023 **What do you like best about Sprinklr Social?** Sprinklr enables our users globally to manage their social media presence effectively. We have the capability to post, listen, manage paid social, benchmarking, schedule, analyze reports and performance and more. **What do you dislike about Sprinklr Social?** Sprinklr can be complex to use at first glance and requires sufficient training and support internally and externally for effective use. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr is a unified customer experience management platform that lets us manage, monitor, and report customer engagements in a seamless, unified and AI-powered manner. ### 13. Amazing app! **Rating:** 4.0/5.0 stars **Reviewed by:** Digital F. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2023 **What do you like best about Sprinklr Social?** For our company, the most useful tool is social calendar and community management. Since we have a lot of social media accounts to manage, this app makes it very easy. **What do you dislike about Sprinklr Social?** Maybe they can work on the design interface and experience during the usage of the app. This will definitely help in mastering the use of the app, without requiring tutorials or trainings **What problems is Sprinklr Social solving and how is that benefiting you?** Manage all the social media accounts for my company in just one place. As a team we are all involve and work together to master our social media communities and consumer experience. ### 14. The only ORM tool you will need for all social media **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** September 22, 2023 **What do you like best about Sprinklr Social?** I love Sprinklr Social's user-friendly interface and comprehensive analytics. It makes managing social media effortless and helps us track our performance effectively. Great tool for businesses! **What do you dislike about Sprinklr Social?** The UI is overwhelming and complex for new users, making it challenging to navigate and utilize and can be a bit of if a challenge **What problems is Sprinklr Social solving and how is that benefiting you?** We are able to track all social reviews almost at reat time and take proactive actions before any review snowballs into larger issue. ### 15. Daily Use of Sprinklr **Rating:** 5.0/5.0 stars **Reviewed by:** Kathrina B. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2023 **What do you like best about Sprinklr Social?** I like the ease of using the Agent console and being able to manage my cases. **What do you dislike about Sprinklr Social?** I dislike the notes section, I think it can become time-consuming when filling out multiple fields on each ticket **What problems is Sprinklr Social solving and how is that benefiting you?** It allows me to view comments made on Twitter, Instagram, and Facebook in real time. This is a great benefit because it allows us to acknowledge and resolve issues as soon as they arise. ### 16. Unified CXM Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2023 **What do you like best about Sprinklr Social?** We have been using Sprinklr for our social media management & also to connect with our end users. This tool is easy to set up, we were able to integrate our social channel on the dashboard. We have been getting good support from our CSM, who has helped us get started with the tool. **What do you dislike about Sprinklr Social?** For ease of mobility, it would be great if they could introduce Ipad & Iphone app. We also feel their AI can be a strength in sensing the correct conversation. **What problems is Sprinklr Social solving and how is that benefiting you?** It's an all in one tool for social media management & tracking the conversation with our customers. ### 17. Huge fan of Sprinklr **Rating:** 4.5/5.0 stars **Reviewed by:** Nikolaj Taszarek T. | Consumer and Community Insights & Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Sprinklr Social?** What I like about Sprinklr: 1. Everything is in one platform, which is fantastic. 2. Consultants are always cheerful and helpful. 3. The university + knowledge portal is fantastic. 4. Updates multiple times a year which is cool. **What do you dislike about Sprinklr Social?** 1. Certain things released are not appropriately tested, to be honest. I submitted 10-15+ things to support regarding presentations when that was released. It was super buggy, and I felt like I was doing the testing for Sprinklr. 2. **What problems is Sprinklr Social solving and how is that benefiting you?** As mentioned in the previous section, everything is gathered in one fantastic place. When reviewing or looking at data, you are always sure it is up to date. **Official Response from Rupali Verma:** > Hi Nikolaj We're thrilled to hear that you are having a great experience with us. It makes us happy that you love working with our team and and find our platform integrated and suited to your needs. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 18. Vanshraj Roy is a fantastic support! **Rating:** 4.0/5.0 stars **Reviewed by:** Deme L. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2023 **What do you like best about Sprinklr Social?** I greatly enjoy the ability to bring all social platforms into one tool. Reporting is in depth and useful for insights **What do you dislike about Sprinklr Social?** Social listening does not always match the total mentions from other platforms (Brandwatch, etc.) **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social brings all of our platforms into one tool. I would consider GoodRx power users of Sprinklr Social in terms of community management, listening, and reporting. **Official Response from Rupali Verma:** > Hi Thank you again for taking the time to leave this review. We are happy to hear that you are enjoying our software’s reporting capabilities and find it to be an integrated platform. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. ### 19. Full suite product **Rating:** 4.0/5.0 stars **Reviewed by:** emma m. | Enterprise (> 1000 emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Sprinklr Social?** I like that it takes all of our comments and organizes them in easy-to-see columns. It's easy to reply and categorize by the campaign as well as to triage to other team members. Most importantly it is in real-time. **What do you dislike about Sprinklr Social?** I wish that it marked real-time responses in the column. Sometimes I need to either refresh the column or it has a delay to be able to see if a response has been responded to. **What problems is Sprinklr Social solving and how is that benefiting you?** Responding, creating, and evaluating our owned channels. Makes it easy to have everything in one place. Responding to our followers, creating new content, and seeing how it performs. **Official Response from Rupali Verma:** > Hi Emma We're thrilled to hear that you are having a great experience with us and we're committed to provide the best possible service to all of our customers. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 20. Sprinklr for social listening and benchmarks **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2023 **What do you like best about Sprinklr Social?** We can gather the information of all social media, we have the opportunity to visualize dashboards, graphics, and personalize them the way we prefer to have a better visualization and give proper insights to our clients considering the reports we need **What do you dislike about Sprinklr Social?** We have a few limitations regarding users information, for example, we have the Instagram information based on the account configuration and not on user´s location, and when we add a filter on location, automatically the Instagram posts are discarded **What problems is Sprinklr Social solving and how is that benefiting you?** Listening’s about user´s conversation regarding products releases and perception, this way we can elaborate ad hoc reports to give insights and improvements to the way the brand communicates with their costumers **Official Response from Rupali Verma:** > Hi We're happy to hear that you have a positive experience with us and find our dashboards and reports to be insightful. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 21. Difficult and time consuming **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Sprinklr Social?** I love the amount of data that I get with Sprinklr; the insights and automations are why I switched over from Sprout Social. **What do you dislike about Sprinklr Social?** The migration has been difficult, to say the least. The sales rep we have worked with was very persistent, but once we signed the contract (January) it has taken months to have help setting up our environment the way we need. From the start, I told Sprinklr that I operate as a team of one and need certain things to support my department. **What problems is Sprinklr Social solving and how is that benefiting you?** I need granular insights into my work; Sprinklr provides that, but the UX is clunky. I dislike that each custom report looks different across channels; it would be so helpful to look at each at a glance and see the exact same insights. **Official Response from Rupali Verma:** > Hi Thank you for taking the time to share your feedback about your recent experience with us. We're sorry to hear that you had an unpleasant experience with our services. Please feel free to reach out to our support team or your customer success manager to share your concerns. We hope to have the opportunity to serve you better in the future. ### 22. It's been a all day learning with the vast tools of sprinkler social **Rating:** 4.5/5.0 stars **Reviewed by:** Maria C. | Enterprise (> 1000 emp.) **Reviewed Date:** September 22, 2023 **What do you like best about Sprinklr Social?** Having all in one space makes our shop much more easier. **What do you dislike about Sprinklr Social?** i find it not as intuitive as i wish. Sometimes i still strugle do implement content or making a report. **What problems is Sprinklr Social solving and how is that benefiting you?** Specially it solved all the reporting and annalytics difficulties that i was having and allowed my team to centralize all the schedulle content. ### 23. Functional across multiple business units **Rating:** 3.0/5.0 stars **Reviewed by:** Leah R. | Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Sprinklr Social?** The Sprinklr interface allows users across multiple business units (i.e. marketing, customer service, agency partners, client approvers, etc.) to utilize a single platform to work seamlessly together to accomplish their varying social needs. **What do you dislike about Sprinklr Social?** Sprinklr offers so many features and functions that it can often be overwhelming to understand the best approach to accomplish your needs. While the platform offers pre-made widgets, a generalized template for particular needs is missing **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr to analyze social media content performance and understand larger trends from my audience. The platform allows for both an individualized look into post-level performance, as well as a macro-level analysis of follower growth, content grouping, and historical patterns. ### 24. Such an easy tool to engage with your community! **Rating:** 4.0/5.0 stars **Reviewed by:** Eireann B. | Global Social Lead - Beauty & Wellness - Unilever, Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2023 **What do you like best about Sprinklr Social?** It is easy to connect social channels Having all of your social channels in one platform makes it easy for community nurturers / managers to manage the platforms It helps to effectively cuts down time that community managers are spending manually replying / posting in feeds **What do you dislike about Sprinklr Social?** You aren't able to reply to DMs on Instagram withing Sprinklr feeds for accounts with over 100k followers It would be helpful if Reels posting came with the option to choose the thumbnail that would appear on the feed **What problems is Sprinklr Social solving and how is that benefiting you?** I work in an angency & Sprinklr helps my colleagues to be able to effectively manage mutliple accounts Reporting is super easy to use & it's really helpful that you can duplicate widgets from other reporting templates ### 25. Social Reporting and Listening **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2023 **What do you like best about Sprinklr Social?** It has helped my team cut down time spent on ad building, as well as reporting. There are so many ways to decipher the data, with widgets that are easy to create. We've been able to provide more insightful recomendations to our clients. **What do you dislike about Sprinklr Social?** I think that since there are a lot of capabilities and information, the organization of those capabilities could be better. I wish I could better organize dashboards to fit my user experience better, and be able to search for things while seeing my options instead of typing and waiting for things to appear **What problems is Sprinklr Social solving and how is that benefiting you?** Time spent on building and reporting, as well as building insightful reporting across social channels ### 26. Robust CXM tool, but only if fully vested **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** April 26, 2023 **What do you like best about Sprinklr Social?** Our team implemented Sprinklr to work as a lean and efficient team by leveraging the AI tools available. The customization of the platform is unbeaten by other tools we've used for social media management and listening. **What do you dislike about Sprinklr Social?** Unfortunately, unless the tool is implemented across multiple departments and you fully vest in its different sub-divided tools, it's expensive and cannot be used in an efficient way to justify the cost. **What problems is Sprinklr Social solving and how is that benefiting you?** Our social media team oversees a significant number of platforms and brand channels, while operating on a very lean staff. The automation and AI tools of Sprinklr allow us to do more with less. **Official Response from Rupali Verma:** > Hi Thank you for taking the time to share your feedback about your recent experience with us. We are sorry that you are not able to use our software to it full capabilities. We would like to assure you that we are committed to resolving any issues that arise to ensure that all of our customers have a positive experience with us. Please feel free to reach out to our support team or your customer success manager to share your concerns. We hope to have the opportunity to serve you better in the future. ### 27. Great Ad and Community Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Sprinklr Social?** Creating campaigns across multiple ad account through a bulk sheet process is a breeze with Sprinklr! **What do you dislike about Sprinklr Social?** There are still a few limitations such a integrations to other third parties but the team is great about finding solutions with us. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr is solving for effeciency on our team. We are able effeciently, build and report on ads, triage community management and monitor monthly campaigns. ### 28. I've had a very positive experience. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** September 22, 2023 **What do you like best about Sprinklr Social?** Central place for publishing to multiple platforms. **What do you dislike about Sprinklr Social?** The number of dropdowns required to publish something. **What problems is Sprinklr Social solving and how is that benefiting you?** Having to post to each platform individually. ### 29. Too tough Dashboards for a social media listening tool **Rating:** 3.0/5.0 stars **Reviewed by:** Muhammad H. | Head of Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2022 **What do you like best about Sprinklr Social?** Sprinklr is a very vast tool which covers a lot of things when it comes to social media listening. The dashboard almost sums up everything. It is one of the most comprehensive tool in the space of Social Engagement and listening. **What do you dislike about Sprinklr Social?** The worst part of sprinklr is that its not user friendly at all, despite buying it for a lot of money, I don't often use it because of the complexities of managing dashboard. Another issue with Sprinklr is, that it does not manage Urdu as a language. **What problems is Sprinklr Social solving and how is that benefiting you?** The problem which Sprinklr Social engagement tools solve out is the social listening and the things talking about your brand. Those brands who are very peculiar about their presence should opt for it. ### 30. Sprinklr Social makes engagement easy! **Rating:** 3.5/5.0 stars **Reviewed by:** Victoria L. | Freelance Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Sprinklr Social?** With a user friendly interface and a simple layout, Sprinklr makes it easy to manage accounts across multiple social media platforms. **What do you dislike about Sprinklr Social?** The pricing for Sprinklr is on the steep side. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr lets you schedule posts in advance, making posting easier and convient. ### 31. Using Sprinklr for Social listening and performance **Rating:** 4.5/5.0 stars **Reviewed by:** Mohamed N. | Social Media Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2023 **What do you like best about Sprinklr Social?** Sprinklr gives me good and insightful data for brand performance and what people say about company on social media channels **What do you dislike about Sprinklr Social?** Sprinklr needs to add new channels such as TikTok, and LinkedIn to support brands on different industry **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social supported me to find and analyze relevant data related to the company name and brand positioning. **Official Response from Rupali Verma:** > Hi Mohamed Thank you for sharing your positive experience with us. We are happy to hear that our software helps you give insights on your brand performance. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 32. My Experience was Elevate Engagement , Smooth Workflows **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2023 **What do you like best about Sprinklr Social?** Sprinklr Social stand out with its suitable tools, fast Social listening , live Engagement , Personalize Customer Experience ,all in one unified interface deep insights. **What do you dislike about Sprinklr Social?** Sprinklr can be expensive , customization challenges, Integration Issues Some users have reports difficulties in Integrating with certain third party tools ... **What problems is Sprinklr Social solving and how is that benefiting you?** Competitor analysis,helps Businesses making their presence effective in online , content Scheduling ,it provide deep analyiss ,business dafinatly increased ,Live monitoring. **Official Response from Rupali Verma:** > Hi We're happy to hear that you have a positive experience and love our all-in-one platform for all your social media needs. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 33. It is an amazing service provided **Rating:** 5.0/5.0 stars **Reviewed by:** Mohamed R. | Customer Care Associate, Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Sprinklr Social?** Amazing service including the varity of different options **What do you dislike about Sprinklr Social?** I don't really find a disadvantage in sprinkler and definitely it will continue to grow to better customer experience **What problems is Sprinklr Social solving and how is that benefiting you?** Customer service usses **Official Response from Rupali Verma:** > Hi Mohamed We're happy to hear that you have a positive experience and are happy with our our customer service. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 34. Great tool for social **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Sprinklr Social?** 1. Simple and easy to use dashboard 2. Creating or scheduling posts is very easy 3. Good reports & insights 4. Good customer support 5. One tool for managing multiple channels **What do you dislike about Sprinklr Social?** 1. Cost is bit high 2. Dashboard slow down sometimes 3. They should come up with mobile app as well **What problems is Sprinklr Social solving and how is that benefiting you?** Simple tool to manage & access multiple channels from one portal. ### 35. The ULTIMATE Unified CX Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2023 **What do you like best about Sprinklr Social?** I love the ability to customise it exactly to my needs - whatever you can think to do, it's probably possible! Whatever new features role out, I'm always the first to adopt it. The support team is excellent and usually solves issues very efficiently. **What do you dislike about Sprinklr Social?** Maybe it was the platform I inherited when I joined, but the platform didn't work for my requirements. It took over a year of success meetings to get it to meet the requirements of the business and optimize to meet our targets. **What problems is Sprinklr Social solving and how is that benefiting you?** My team manage over 120 accounts - this really would not be possible without the platform. Smart routing systems and effective reporting allow care to flow seamlessly. **Official Response from Rupali Verma:** > Hi We're thrilled to hear that you are having a great experience with us. We are very happy to hear that you love Sprinklr Social's customisation capabilities. As much as we are excited to roll out new features we love when our users adopt them and enjoy using them. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 36. I like it **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** September 22, 2023 **What do you like best about Sprinklr Social?** It is organized and fully customizable. Sprinklr reps are available to answer questions and assist with any issues. **What do you dislike about Sprinklr Social?** A lot of spam finding its way through ratehr than filtering out. **What problems is Sprinklr Social solving and how is that benefiting you?** Combines multiple social platforms into one queue. ### 37. Social Media Management much easier with Sprinklr Social **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Sprinklr Social?** I'm impressed by how Sprinklr Social seamlessly integrates monitoring, and analytics, transforming my social media management into a streamlined and insightful process. **What do you dislike about Sprinklr Social?** Nothing, maybe I just think that it could be more intuitive. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social provide me a centralized hub for businesses to streamline our social media efforts, enhance customer engagement, and gather insights from social media interactions. ### 38. Smooth and easy, with a lot of opportunities to engage and learn about social perfomance **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2023 **What do you like best about Sprinklr Social?** The ability to build widgets to discover insights **What do you dislike about Sprinklr Social?** Sometimes there is a bit of a learning curve **What problems is Sprinklr Social solving and how is that benefiting you?** Allowing us to listen and discover insights about our communities across all channels ### 39. Large learning curve but indubitably valuable for our Social Media Team **Rating:** 4.5/5.0 stars **Reviewed by:** Noelle M. | Social Media Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2022 **What do you like best about Sprinklr Social?** Sprinklr Social Engagement has robust post, messaging, and publishing capabilities that are uniquely suited for our small team. We struggled with how to manage our many social accounts while posting natively on each platform. Sprinklr Social Engagement has streamlined that process and allowed us to plan ahead with our social strategy. The approval path is extremely helpful in the curation of our social calendar. **What do you dislike about Sprinklr Social?** The dashboards are hyper-customizable, which can be very helpful. However, sometimes all the bells and whistles are confusing and lead to miscommunication with our followers. Thankfully, the Sprinklr team is always ready to hop in and answer any questions we may have. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social Engagement has greatly increased our efficiency when it comes to community management and publishing materials on our social channels. With all our brand mentions, comments, DMs, and other engagements laid out for us in our dashboards, we can quickly and efficiently see to our audience's needs. ### 40. Good product that can be improved by provide more metrics **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** September 24, 2023 **What do you like best about Sprinklr Social?** Inbuilt product and brand performance parameters **What do you dislike about Sprinklr Social?** Provide more proprietary metrics like share SRS, velocity **What problems is Sprinklr Social solving and how is that benefiting you?** Consumer insights, Product, brand and competition analysis ### 41. very nice time **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Sprinklr Social?** its very easy going and simple to use as a user i had a good time using it **What do you dislike about Sprinklr Social?** as a user i havent found something to hole me back and say there was a problem **What problems is Sprinklr Social solving and how is that benefiting you?** it helps us collect leads ### 42. Great Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 24, 2023 **What do you like best about Sprinklr Social?** Ease of connections. UCX friendly. Application operational Effecirncy **What do you dislike about Sprinklr Social?** The app works perfectly connecting businesses with their agencies and more **What problems is Sprinklr Social solving and how is that benefiting you?** Customer's feedback Enggagement Social Media management and reporting ### 43. User-friendly software with great features **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah A. | Content Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** January 13, 2023 **What do you like best about Sprinklr Social?** The most helpful feature in Sprinklr that I haven't seen on other platforms is the ability to crop and adjust photos so they all publish looking great on social media. **What do you dislike about Sprinklr Social?** The calendar view could be improved- it wasn't always easy to schedule posts because there are a lot of required tabs you have to select before publishing. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr made it easy for me to plan content and for my manager to go in and see exactly what will be posted for the month. ### 44. HSBC & Modern Engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Joel P. | Senior Social Media Insights and Governance Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 05, 2022 **What do you like best about Sprinklr Social?** We use modern engagement to ensure we have a governance first approach to social. We use a variety of features via the Rule Engine, this enables us to have alignment across numerous social channels and automate processes that otherwise would be extremely time consuming. **What do you dislike about Sprinklr Social?** They only downside is the complexity of the Rule Engine, in certain areas there feels like we have to duplicate processes and I think there could be better guidance created to help new starters navigate a very tricky area. **What problems is Sprinklr Social solving and how is that benefiting you?** The biggest positive is the control that modern engagement provides my team. At HSBC we manage a huge amount of social accounts, data and people. As an admin of the platform the ability to ensure compliance is in place is of paramount importance, the ability to create approval flows and other governance workflows is so key in use moving forward with social and ensuring our content is compliant. ### 45. Sprinklr makes managing your social operations at scale a breeze with advanced customization options **Rating:** 4.5/5.0 stars **Reviewed by:** Caroline J. | Social Media Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** September 20, 2022 **What do you like best about Sprinklr Social?** I like that Sprinklr is both intuitive and easy to use for the beginner user, but also very customizable for more advancers users who really want to drill-in and glean insights. **What do you dislike about Sprinklr Social?** Many of the more high-value features (several features that come standard with other platform management solutions) are only available as add-ons, which can drive up operational costs. **What problems is Sprinklr Social solving and how is that benefiting you?** I oversee 300+ accounts with respect to access/governance, data/insights, content management, and customer care. There are no other tools on the market I've found that tick every box for our daily needs like Sprinklr does. ### 46. Worth the effort **Rating:** 4.5/5.0 stars **Reviewed by:** Raphaella P. | Paid Social Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Sprinklr Social?** The usability of having everything all in one place makes it easier for the management of socials and engagement of the users that interact with your brand. **What do you dislike about Sprinklr Social?** There is a huge learning curve with Sprinklr in general. Even the font it's difficult to read at times, and not so easy on the eyes. There is specific lingo that can get a little confusing. **What problems is Sprinklr Social solving and how is that benefiting you?** When you have/manage multiple brands with multiple accounts having it all in one place is extremely beneficial. It drives productivity for the media team. ### 47. Three Year Sprinklr User **Rating:** 4.5/5.0 stars **Reviewed by:** Tori P. | Senior Social Media Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Sprinklr Social?** The ability to monitor DMs, comments and mentions in one place. **What do you dislike about Sprinklr Social?** The common glitches for UTM campaigns with links. **What problems is Sprinklr Social solving and how is that benefiting you?** Having to move between multiple platforms saves time. ### 48. Sprinklr Social Engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Sprinklr Social?** Social engagement is easy to use and train new employees. Thanks to canned responses, we are able to respond to our customers quickly, in real time. **What do you dislike about Sprinklr Social?** Inbound messages can lag at times and reporting can be inaccurate at times. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr social engagement makes it easy to post social content and respond to our customers effectively. ### 49. Good for the basics **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2023 **What do you like best about Sprinklr Social?** It streamlines moderation and social listening **What do you dislike about Sprinklr Social?** Sprout social felt more streamlined and high tech **What problems is Sprinklr Social solving and how is that benefiting you?** Capturing social listening **Official Response from Rupali Verma:** > Hi We're thrilled to hear that you are having a great experience with us and we're committed to provide the best possible service to all of our customers. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 50. Quick and easy publishing and insights extraction **Rating:** 4.0/5.0 stars **Reviewed by:** Kunal M. | Assistant Marketing manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 09, 2022 **What do you like best about Sprinklr Social?** Quick and easy publishing on all social media channels including LinkedIn, Facebook, Twitter and Instagram **What do you dislike about Sprinklr Social?** Analytics for Facebook and LinkedIn derived from Sprinklr don't match with the native ones **Recommendations to others considering Sprinklr Social:** Sprinklr social engagement and sales offer publishing, reporting, and analytics functionalities. If you are using Sprinklr for publishing, please only use Sprinklr to post all your social media assets. It will be easier for you to derive analytics instantly for any campaign **What problems is Sprinklr Social solving and how is that benefiting you?** Getting all outbound and inbound messages details in a single dashboard result in lower SLA ## Sprinklr Social Discussions - [What is the best way to find hashtags that are getting traffic.](https://www.g2.com/discussions/34161-what-is-the-best-way-to-find-hashtags-that-are-getting-traffic) - 1 comment, 1 upvote - [Can I use this for my personal accounts?](https://www.g2.com/discussions/33990-can-i-use-this-for-my-personal-accounts) - 1 comment, 1 upvote - [View Sprinklr Social pricing details and edition comparison](https://www.g2.com/products/sprinklr-social/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-07-27+12%3A59%3A10+-0500&secure%5Bsession_id%5D=7e864c3e-84e5-483c-8051-86455292056f&secure%5Btoken%5D=dcc2e46c5533e106ecefbe8adddcf408d49339021b3bd0b6623dcd797abe2517&format=llm_user) ## Sprinklr Social Integrations - [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) - [Bitly](https://www.g2.com/products/bitly/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Grammarly](https://www.g2.com/products/grammarly/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Opal](https://www.g2.com/products/opal/reviews) - [Shelf](https://www.g2.com/products/shelf-shelf/reviews) - [StoryStream](https://www.g2.com/products/storystream/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Trustpilot](https://www.g2.com/products/trustpilot/reviews) ## Sprinklr Social Features **Social Analytics** - Competitor Analysis - Post Performance - Hashtag Analytics - Sentiment Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation **Collection** - Review Forms - Engagement **Content Sharing** - Social sharing - Content scheduling - Content optimization - AI Content Generation - Content Settings **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Content** - Types - Migration - Publishing - UGC **Generative AI** - AI Text Generation **Conversational AI - Conversational Commerce Platforms** - AI chatbots - Messaging and Notifications - AI agents - Voice assistants - Communication apps **Agentic AI - SAP Store** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Review Management** - Adaptive Learning - Natural Language Interaction **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Management** - Social Analytics - Social Publishing - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability **Discovery** - 3rd-Party Trends **Process** - Mentions - Tickets - Macros **Moderation** - Reviewer Validation - Legal Agreements **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Engagement** - Live Streaming - Omnichannel - Personalization - Conversational Commerce - Moderation **Platform integration - Conversational Commerce Platforms** - Ecommerce stores - Sales channels - Payment Platform - Internal tools **Insight** - Monitoring - Adoption Insight - Engagement Analysis **Channels** - Email - Social - Live Chat - Phone - Text **Use Cases** - E-commerce - Retail - Customer Service **Analytics** - Engagement tracking - Trends **Social Shopping** - Shoppable Media - Social Store **Customer Query Resolution - AI Customer Support Agents** - Automated Ticket Resolution - Contextual Response Generation - Sentiment Analysis - Knowledge Base Utilization - Multilingual Support **Analytics and Reporting - Conversational Commerce Platforms** - Conversational analytics - Advance reporting **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Mobile** - Mobile Optimization **Insight** - Surveys - Reporting - Visitor Activity - Help Desk **Administration** - Insights - Content - Sampling **Platform** - Integrations - Mobile - Adoption Insight - Auto-translation & multiple language management **Analytics** - Social Listening - Campaigns **Customer Interaction Automation - AI Customer Support Agents** - Proactive Customer Outreach - Feedback Collection - Escalation Handling - Workflow Optimization **Platform** - Multichannel Sharing - Integration - Content Distribution **Display Options** - Badges - Integration & APIs **Agentic AI - Employee Advocacy** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Automation** - Customer Interaction Automation - Feedback Collection - Document Processing **Autonomy** - Independent Decision Making - Adaptive Responses - Task Execution - Problem Solving ## Top Sprinklr Social Alternatives - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) - 4.4/5.0 (373 reviews) - 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