Sonar Features
Analysis (4)
Application Attribution
As reported in 17 Sonar reviews. Attributes app installs to the marketing campaigns and media sources that drove it.
Campaign Analysis
Based on 17 Sonar reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns.
Uninstall Tracking
As reported in 13 Sonar reviews. Measures user-level uninstall insights.
Custom Dashboards
Creates custom data views to suit every team member's needs. 15 reviewers of Sonar have provided feedback on this feature.
Campaigns (5)
Proximity Marketing
Collects geo-location data on mobile users to customize relevant campaigns.
Push Notifications
Based on 20 Sonar reviews and verified by the G2 Product R&D team. Pushes notifications or text messages to mobile devices
Bulk SMS
Based on 16 Sonar reviews and verified by the G2 Product R&D team. Provides templates for mass mobile messaging campaigns
Two-Way Text Messaging
Based on 21 Sonar reviews. Facilitates two-way text messaging to encourage consumer engagement and loyalty
Audience Segmentation
Identifies the most granular audience segments based on actions, inactions, and user properties. This feature was mentioned in 18 Sonar reviews.
Engagement (1)
Coupons and Promotions
Sends out coupons and promotions to reward and entice mobile device users. This feature was mentioned in 17 Sonar reviews.
Platform (3)
Optimization
Based on 19 Sonar reviews. Optimizes marketing campaigns for mobile devices.
Integrations - Mobile Marketing
Based on 16 Sonar reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers.
Internationalization
Facilitates global text message and mobile marketing campaigns. 16 reviewers of Sonar have provided feedback on this feature.
Messenger (4)
Sequencing
Based on 26 Sonar reviews and verified by the G2 Product R&D team. Mapped-out responses for conversations.
AI
Based on 22 Sonar reviews and verified by the G2 Product R&D team. Artificial intelligence (AI) and chatbot involvement.
Live Chat
Based on 25 Sonar reviews and verified by the G2 Product R&D team. Live human component of conversations.
Customization Interface
Based on 26 Sonar reviews and verified by the G2 Product R&D team. Quality of interface for designing and customizing conversation maps.
Channels (5)
Social Media
Based on 21 Sonar reviews and verified by the G2 Product R&D team. Conversations enacted over social media.
Website
Based on 24 Sonar reviews and verified by the G2 Product R&D team. Conversations enacted through embedding or pop-ups on websites.
Text Message (SMS)
Based on 32 Sonar reviews and verified by the G2 Product R&D team. Conversations enacted through text message (SMS).
Voice Assistants
Conversations enacted through voice assistants.
Other
Based on 19 Sonar reviews and verified by the G2 Product R&D team. Conversations enacted through other channels.
Customers (5)
Targeting
Based on 25 Sonar reviews and verified by the G2 Product R&D team. Overall quality of customer targeting based on needs or situations.
Profiles
Based on 25 Sonar reviews and verified by the G2 Product R&D team. Creation and modification of customer profiles based on conversations.
Analytics
Based on 23 Sonar reviews and verified by the G2 Product R&D team. Reporting based around specific and overall conversation results.
Lead Gathering
Based on 21 Sonar reviews and verified by the G2 Product R&D team. Capture and organization of leads from conversations.
Sales Conversion
Based on 28 Sonar reviews and verified by the G2 Product R&D team. Success rate of conversations leading to customer purchases.
Integrated Workflows (7)
Task Management
Automates in-system tasks and provides reminders and details for manual tasks for sales team members to complete.
Email Tracking/Automation
Integrates tightly with email inbox and allows the scheduling and tracking of email outreach and correspondence.
Calls and Voice
Provides sales dialer functionality or integrates tightly with dialer software, with useful automation and high-quality calls.
Other Outreach Options
Provides relevant automation in sales channels outside of email and calls, like social media posts, SMS text messages and more.
CRM Integration
Provides two-way integration with sales CRM: (1) Tracking sales team actions and prospect responses and (2) Pulling CRM data to populate and personalize sales outreach.
Calendar
Integrates with calendar software so users can seamlessly schedule calls.
Shared Records
Automatically assign strategic leads and accounts to individual reps in a shared bucket for anyone to work on.
Repeatability and Reportability (5)
Content Management
Retains and incorporates company-approved messaging and presentations into emails, calls, meetings, etc.
Workflow Management
Orchestrates automated sales tasks and outreach across a number of channels (email, calls, social media, etc.) and/or integrated systems.
Workflow Performance
Reports on the effectiveness of an entire outreach workflow as well as the effectiveness of specific marketing materials, messaging, outreach tactics, and team members.
Sales Coaching and Insights
Surfaces relevant insights about how a team member can perform better, either with improved sales techniques or prospect-specific hints.
Gamification
Provides gamifaction features to rank sales reps on performance
Text Messaging (8)
Bulk SMS
Based on 27 Sonar reviews and verified by the G2 Product R&D team. Enables users to send mass text message campaigns
Two-Way Text Messaging
Based on 32 Sonar reviews and verified by the G2 Product R&D team. Facilitates two-way text messaging to encourage consumer engagement and loyalty
Text Scheduler
Based on 24 Sonar reviews and verified by the G2 Product R&D team. Provides the ability to schedule single or bulk text messages to recipients on a specific date and time
Automatic Replies
Based on 23 Sonar reviews and verified by the G2 Product R&D team. Provides automatic text message replies to recipients
Automatic URL Shortening
Based on 22 Sonar reviews and verified by the G2 Product R&D team. Provides automatic URL shortening to use less characters via text
MMS Marketing
Based on 20 Sonar reviews and verified by the G2 Product R&D team. Sends out multimedia via text messages, such as coupons, pictures, and audio
Personalization
Offers features for personalizing text messages based on customer information or past behavior
Transactional SMS
Allows users to establish automated workflows and triggers to deliver transactional text messages
SMS Platform (6)
Reporting
Based on 24 Sonar reviews and verified by the G2 Product R&D team. Provides pre-built or customizable performance reports
Automation
Based on 20 Sonar reviews and verified by the G2 Product R&D team. Automates tasks and features for added convenience
White Label
Offers a white labeling service for agencies or resellers to customize platform branding
Text-to-Landline
Text enables landline phones so users can receive text messages sent to an existing business number
Short Codes
Provides businesses with 5- to 6-digit short codes for running text marketing campaigns
API Integration
Facilitates the integration of text messaging into existing business applications through an SMS gateway API
Lead Monitoring (3)
Features
Provides features to create and manage lists of potential customers
Performance
Monitors form’s performance and contribution to the sales pipeline
Identification
Identifies the visitor, tracks the pages that they are visiting, and the time they are spending on each page
Data Capture (4)
Mobile
Records leads using different types of devices
Websites
Captures form submissions from existing forms on websites or landing pages
Social Media
Captures leads across social media channels
Data
Captures measurable, real customer data gathered directly from a website
Analytics (2)
Export/Import
Exports and imports lead data to and from various formats like plain text, spreadsheets, etc.
Reporting
Supports basic data reporting which includes user engagement analysis, entry and exit statistics, referrer information, etc.
Customization (3)
Forms
Creates custom lead capture forms for specific uses, such as an e-book download or email newsletter
Templates
Provides pre-configured templates that can be customized by users
Integration
Integrates with sales and marketing software solutions to transfer lead data between them
AI and Automation (5)
Lead Prioritization
Allows users to create lead prioritization rules to prioritize the msot important bueyrs and customers.
Lead Scoring
Provides lead scoring features that allow user to target leads that are the most qualified and likely to engage
Best Time of Day Scheduling
Provides features that allow users to identify and automate the best time to send out emails or other sales engagement communcations
Buyer Intelligence
Provides features that allow users to have insight into buyer profiles such as likelihood to respond to emails and calls.
Machine Learning
Provides AI and machine learning features that offer predictive recommendations no how to engage with buyers based on historical buyer behavior.
Generative AI (1)
AI Text Generation
Allows users to generate text based on a text prompt.
Agentic AI - Lead Capture (2)
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - SMS Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Sales Engagement (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Mobile Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Conversational Marketing (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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