--- title: Smartly Video and Display Reviews meta_title: 'Smartly Video and Display Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Smartly Video and Display works for a business like yours. aggregate_rating: rating_value: 5.0 review_count: 2 scale: '5' date_modified: '2025-10-31' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Smartly Video and Display Reviews **Vendor:** Smartly.io **Category:** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms) **Average Rating:** 5.0/5.0 **Total Reviews:** 2 ## About Smartly Video and Display Ad-Lib.io powers creative effectiveness. We are a next generation creative technology platform that empowers marketers at enterprise brands to produce and optimize relevant creative across all channels--display, social, video, and mobile. 80+ global brands, including 10 of the top 30 global advertisers, leverage Ad-Lib.io to personalize ads at scale. Recent awards win include: • 2021 Startup of the Year by Campaign Tech • #1 Most Value Tech Product by Campaign Tech Asia • 2021 Programmatic Power Player by AdExchanger Our platform makes it easy to translate your “big idea” and brand assets into custom, reusable templates, activate campaigns across channels, formats, and regions, dynamically optimize ads for maximum relevance, and generate creative insights down to the creative element pre, during and post flight to boost campaign effectiveness. To find out more, visit https://ad-lib.io/ ## Smartly Video and Display Reviews ### 1. Process efficiencies and customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 08, 2020 **What do you like best about Smartly Video and Display?** As a media agency, creative asset delivery is a constant challenge for us. The Ad-lib product allows us to leave a lot of the management of our dynamic creative assets to them. They are well integrated with the Google Marketing Platform stack, which is a huge plus for us. They have been extremely flexible with our requirements, as we have required some unique reporting, which has not been an issue for them. And finally the customer service is first class! **What do you dislike about Smartly Video and Display?** There hasn't really been anything that I don't like with the product, we engaged with them to solve a specific problem with the management of delivery, trafficking, feed management of dynamic creative built in CM Studio, and it has helped immensely with that. The more we work closely with the team, the more opportunities we are able to uncover that Ad-lib can support us with. **What problems is Smartly Video and Display solving and how is that benefiting you?** One of our key clients works with very complex dynamic creative set ups, and as the media buying agency, we have in the past had to manage the delivery of multiple assets from multiple creative agencies. Ad-lib have been able to step in to do asset development, with a streamlined review and approval process which has saved a huge amount of time. The ability to optimise to granular creative iterations, as well as being able to report on that granularity has been a great improvement for us too. ### 2. Very fast, powerful offers large time savings for larger advertisers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2020 **What do you like best about Smartly Video and Display?** Simplified workflow combining all stakeholders is very helpful, cuts days or weeks off creative build and approvals. Targeting & decisioning capabilities and granular reporting are very powerful. **What do you dislike about Smartly Video and Display?** Less suitable for smaller or tactical advertisers - Saas pricing is more geared for large brands or multi market. **What problems is Smartly Video and Display solving and how is that benefiting you?** Time & effort - much quicker and easier allows for focus to be on more advanced targeting and testing - [View Smartly Video and Display pricing details and edition comparison](https://www.g2.com/products/smartly-video-and-display/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-18+05%3A56%3A25+-0500&secure%5Bsession_id%5D=42099839-63a8-482e-b6fa-37db460104a5&secure%5Btoken%5D=1d097c910f4406184cd9418ddf28d425bb9b7e11cb50a9fc6ae8b0e7c6a1f035&format=llm_user) ## Smartly Video and Display Features **Channel Functionality** - Display Functionality **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Testing Tools** - Dynamic Versioning - A/B Testing **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Smartly Video and Display Alternatives - [Celtra](https://www.g2.com/products/celtra/reviews) - 4.4/5.0 (366 reviews) - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) - 4.1/5.0 (373 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (759 reviews)