ShowUp is a web-based vendor management and event operations platform designed to help organizers of vendor-based events manage applications, payments, booth assignments, and communication in a single system. The platform is commonly used for events such as pop-up markets, card shows, expos, fairs, and other multi-vendor events where organizers need to coordinate vendors efficiently and at scale.
ShowUp replaces workflows that are often spread across multiple tools—such as form builders, spreadsheets, email, and payment apps—by centralizing vendor-related processes into one dashboard. Organizers can create events, collect vendor applications, review and approve applicants, assign booth locations using interactive venue maps, and collect payments through integrated payment processing.
The platform supports both approval-based and instant booking workflows, allowing organizers to control how vendors apply and secure spots. Vendors interact with a professional event page where they can submit applications, view availability, select booths when enabled, and complete payments online. Automated emails and status updates help reduce manual follow-up and improve communication clarity for both organizers and vendors.
ShowUp is used by individual organizers, small teams, and larger organizations that run recurring or multi-day events. It supports multi-event management, team access with multiple staff members, and features designed to accommodate high-demand events such as waitlists and manual vendor additions for offline payments.
Key features and capabilities include:
- Custom vendor application forms with configurable questions and requirements
- Vendor approval, waitlist, and rejection workflows
- Interactive venue maps for booth visualization and assignment
- Online vendor payments processed directly to the organizer’s payment account
- Event listing pages that can be shared publicly or embedded into external websites
- Automated email notifications for application status, confirmations, and reminders
- Team access for organizers and staff managing events together
ShowUp is designed to support organizers who want a more structured, transparent, and scalable approach to managing vendors while maintaining flexibility in how events are run.
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Garrett Kellner