# Selligent by Marigold Reviews **Vendor:** Zeta Global **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.0/5.0 **Total Reviews:** 36 ## About Selligent by Marigold Selligent by Marigold provides a flexible, multichannel marketing platform to enterprise organizations in retail, travel & hospitality, media & publishing, and financial services. Our robust and customizable tool can be configured to fit exact requirements and slot neatly into existing martech ecosystems. We offer local and regional support and insight across Europe, providing a collaborative approach to building your ideal marketing solution. Working with your teams wherever they are - the power of an enterprise solution with the support of a local business. ## Selligent by Marigold Pros & Cons **What users like:** - Users find the **comprehensive reporting** in Selligent by Marigold incredibly valuable for their needs. (1 reviews) - Users value the **comprehensive reporting** capabilities of Selligent, enhancing their overall analytics experience. (1 reviews) - Users appreciate the **efficiency** of Selligent by Marigold, noting its ability to handle various tasks effectively. (1 reviews) - Users value the **variety of features** in Selligent, finding it efficient and capable of meeting their needs. (1 reviews) - Users find the **comprehensive reporting** features of Selligent by Marigold essential for their needs. (1 reviews) **What users dislike:** - Users complain about **access restrictions** due to outdated features, lacking updates compared to newer platforms. (1 reviews) - Users feel that Selligent by Marigold is **outdated** , lacking essential features found in newer platforms. (1 reviews) - Users feel Selligent by Marigold has **limited features** due to its outdated development and lack of updates. (1 reviews) - Users find Selligent by Marigold **missing key features** , as it remains outdated without recent updates. (1 reviews) - Users feel Selligent by Marigold suffers from **update issues** , lacking essential features present in newer platforms. (1 reviews) ## Selligent by Marigold Reviews ### 1. Clear, Easy to Use, and Packed with Useful Features **Rating:** 4.0/5.0 stars **Reviewed by:** Thomas K. | Marketing automation specialist, Enterprise (> 1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Selligent by Marigold?** It’s clear and easy to use. It also offers good support options, and there are plenty of features available that you can actually use. **What do you dislike about Selligent by Marigold?** Sometimes errors occur, but it doesn’t explain what the error is or what caused it. **What problems is Selligent by Marigold solving and how is that benefiting you?** It’s easy to integrate with different platforms, and it also makes it simple to target a large number of people you want to reach specifically. ### 2. Reliable Tool, but Missing Key Features **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Selligent by Marigold?** It's a fairly well-oiled machine and can do most of things we need it to do. The reporting is comprehensive. **What do you dislike about Selligent by Marigold?** It's pretty outdated. No updates are being made at this point, so it's missing some key features that newer platforms offer. **What problems is Selligent by Marigold solving and how is that benefiting you?** It's handled a large portion of our email needs for years and has served us well. ### 3. Selligent Marketing Cloud has helped My business to save time when sending more marketing messages **Rating:** 5.0/5.0 stars **Reviewed by:** Isaac E. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Selligent by Marigold?** Selligent Marketing Cloud allows my businessto create and manage campaigns across multiple channels, including email, mobile, social media, and web. And this gives the company more income channels **What do you dislike about Selligent by Marigold?** While Selligent Marketing Cloud offers a range of customization options, it is as flexible as some other marketing automation solutions ,and this limit the ability of my business to create more unique and highly customized campaigns. **What problems is Selligent by Marigold solving and how is that benefiting you?** Selligent Marketing Cloud provides powerful reporting and analytics features that enable my business to track the success of our campaigns and make data-driven decisions about future marketing efforts. Selligent Marketing Cloud Has helped my company optimize our marketing strategies and improve our return on investment. ### 4. A remote access strategy for the effective management of our marketing team **Rating:** 4.5/5.0 stars **Reviewed by:** Nicolas B. | Analyst Software, Enterprise (> 1000 emp.) **Reviewed Date:** January 10, 2022 **What do you like best about Selligent by Marigold?** Now we can manage our marketing campaigns from the cloud access, in addition to the fact that it is possible to share with third parties and clients the results and progress of each of the campaigns as well as share information in real time that facilitate the creative process and flow of the information, the costs associated with the deployment have been reduced because under this new situation of remote work we were able to achieve a decrease in administrative costs and a considerable improvement in productivity per employee **What do you dislike about Selligent by Marigold?** I consider that access is a bit vulnerable and that security is an aspect in which it can be improved a lot, access is only protected with a username and password, something that may be susceptible in the future and cause loss of information, in addition to improving the stability of the platform because sometimes it suffers infrequent crashes but that delay our processes of creation and assignment of campaigns **What problems is Selligent by Marigold solving and how is that benefiting you?** We have managed to improve remote work, we have managed to deploy a system that has allowed our collaborators to work from the comfort of their home, this has allowed us to maintain the constant flow of information and has increased the productivity of each of our collaborators as well as well as the number of satisfied customers with our campaigns which are executed in less time ### 5. Good for small companies with limited use cases, not for large enterprises **Rating:** 0.0/5.0 stars **Reviewed by:** Sabrina C. | External Sales Support Advisor, Wholesale, Enterprise (> 1000 emp.) **Reviewed Date:** February 04, 2022 **What do you like best about Selligent by Marigold?** Nothing, honestly, I cannot think of one redeeming feature **What do you dislike about Selligent by Marigold?** Where to begin: the outdated user interface that makes it very difficult for business users to use the tool, to give you an example: the system has difficulty dealing with multi picklist values, limited integration features with other tools and databases, limited customization, lacking basic features such as advanced user access management (again to give you an example, you cannot users access to part of your database) **What problems is Selligent by Marigold solving and how is that benefiting you?** None ### 6. Great Customer Service and Features, but Outdated Message Studio UI **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2020 **What do you like best about Selligent by Marigold?** My organization has been using Selligent's Marketing Cloud services for many years now. We rely on Message Studio to deploy most of our batch and transaction email campaigns. The customer service is great. All users have access to knowledgeable and responsive support through email or phone. Message Studio also offers unlimited custom email fields unlike some competitors (Twilio Sendgrid). **What do you dislike about Selligent by Marigold?** The user interface has not been significantly updated in many years. We've also experienced intermittent issues accessing certain pages and logging into our account. **What problems is Selligent by Marigold solving and how is that benefiting you?** While we use other enterprise solutions to manage some of our larger volume marketing campaigns, Selligent has been a reliable tool for smaller volume targeted marketing campaigns and their API has enhanced the capabilities of our homegrown CRM. ### 7. Selligent is a cross channel marketing campaign management solution. **Rating:** 5.0/5.0 stars **Reviewed by:** Nancy R. | Head of Field Support and Quality Assurance, Enterprise (> 1000 emp.) **Reviewed Date:** August 13, 2020 **What do you like best about Selligent by Marigold?** Selligent is a well maintained multichannel tool that provides ideal services for managing marketing campaigns. It tracks online performance, display review sites, provide customizable features, social channels, consulting partnerships and segmentation. Reporting keeps a track of marketing performance, customer, purchase, sales and products by the company which allows ease of approaching the data in a single view. Reporting is very easy to navigate and detailed. Segmentation is also a quality feature. It has great A/B features for email marketing and supports bulk emails efficiently. Message Studio provides very extensive marketing solutions. API platform is a great feature which helps to connect different sevices and other partners. It offers a great platform to connect with customers. Automation really reduces the workload and strengthen the productivity of the company. The customer service is also very quick and responsive. It provides easy scheduling and reusable templates. System is really flexible, relaiable and extremely collaborative. There is no need of any extensive training, its easy to navigate through. **What do you dislike about Selligent by Marigold?** User interface can be more friendlier. Sometimes it crashes suddenly, needs a good internet connection. Dynamic content takes a lot of time and effort as compare to other competitors in market. There are some functionality limitations in drag and drop features and system also slows down when doing multiple tasks at once. Some features are also a bit difficult to operate. **What problems is Selligent by Marigold solving and how is that benefiting you?** Selligent is best to use in any kind of large companies. It provides the best channel for email marketing as it can manage large volumes of mails very efficiently. It has very good performance, improves business process outcomes and is also cost effective. ### 8. Selligent Marketing Cloud is a life cycle management software which have best data management. **Rating:** 5.0/5.0 stars **Reviewed by:** Jr.Garcia H. | Associate, Trading & Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2020 **What do you like best about Selligent by Marigold?** Selligent Marketing Cloud is used for retail, entertainment, travel, finance and many other big industries. It is used for client life cycle management and is one of the best softwares of its kind that I have seen. The features are customizable and the implementation requires some time but after learning it the whole process becomes smooth. It streamlines the marketing emails and the templates can be created without any hassle. Their professional support team is also one of the reason that we keep using it. Social marketing and Segmentation are its one of my favorite features. The Message Studio got connect to our own CRM within no time. It helps us to send numberless email within a short amount of time. the interface is also very smooth working. **What do you dislike about Selligent by Marigold?** When using Selligent Marketing Cloud offline the system crashes which can result in loss of data. There is need of drag and drop editor and the system doesn't work the same for Mac users. I hope they introduce both web and browser in the future because currently it is only on desktop. The reporting feature could be better it is not exactly according to my need right now. It is difficult to set up. **What problems is Selligent by Marigold solving and how is that benefiting you?** Selligent Marketing Cloud contains such a system that it will make your customer loyal and increases your profit by its innovative features. I strongly suggest using Selligent Marketing Cloud to everyone. ### 9. Out-of the box, marketer-friendly orchestration capability **Rating:** 5.0/5.0 stars **Reviewed by:** Ray A. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2020 **What do you like best about Selligent by Marigold?** Clean & powerful UI, deep data functions **What do you dislike about Selligent by Marigold?** bit of a learning curve to know ins&outs **What problems is Selligent by Marigold solving and how is that benefiting you?** It's refreshing to bring clients from legacy platforms, who've been accustomed to either significant back-end customization, or integrating completely different products, in order to implement cross-channel marketing orchestration. Website personalization, testing, and segmentation is really easy to integrate into email automations. ### 10. Efficient and Reliable Service Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Ivette S. | Jefe de Custodia y COrrespondencia, Enterprise (> 1000 emp.) **Reviewed Date:** August 06, 2019 **What do you like best about Selligent by Marigold?** I love that Message Studio can connect to our Salesforce CRM quite easily. The results are reliable and we can send thousands of emails in seconds! We received a great walk through when we started to use the platform and the Selligent team has been a great support for our projects; they are always willing to collaborate when we need it and help us find new strategies. Selligent offers competitive cost options and adaptable to the budgets of medium and large companies. **What do you dislike about Selligent by Marigold?** Creating templates from scratch can be a little difficult. We decided to work them separately and only copy the code to the platform. **Recommendations to others considering Selligent by Marigold:** We are currently using Message Studio, we highly recommend it as a reliable platform for email campaigns. **What problems is Selligent by Marigold solving and how is that benefiting you?** We have automated the process of sending emails to our customers through a secure, stable and user-friendly platform. We use Message Studio at a regional level (Central America) for multiple processes, allowing us to measure the impact of our campaigns and communication with customers immediately. ### 11. Best-in-Class Email Tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Danielle V. | Manager, Email Marketing , Public Relations and Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2019 **What do you like best about Selligent by Marigold?** The user-friendly interface helps my team's day-to-day go smoothly. The smart technology allows us to make next-level decisions for audience segmenting and personalization. **What do you dislike about Selligent by Marigold?** One thing that can be challenging is the limitation with dynamic reporting. When an email is truly dynamic and has several content blocks to support different audience types, we are limited on how much we can drill down into the engagement of each unique send. On the other hand, we have fantastic support from our client relationship manager and technical project managers who always take our feedback to the product team to continue enhancing the capabilities for their users. **What problems is Selligent by Marigold solving and how is that benefiting you?** Personalization vs. plain old segmentation - this is a problem we are faced with daily. How do we truly personalize on a 1:1 level as opposed to just segmenting by category preference? With the journeys feature and Site, we are able to develop more relevant experiences with true personalization. For example, the ability to capture site behavior in real-time while the person is still shopping. When you have the ability to do this, you can trigger a personalized message either on site or via email with a promotion on that very product the customer was browsing! ### 12. Powerful Email Marketing platform and Great support team **Rating:** 4.5/5.0 stars **Reviewed by:** sachin b. | CRM and Customer Analytics consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2019 **What do you like best about Selligent by Marigold?** User interface - Login process is easy. setting up user profiles is very simple on the UI. Sub organization set up process is simple and well maintained security between organizations. Email marketing features : Awesome A/B features, dynamic content features Builk emails - Support large volume emails. Transaction emails - Support real time trigger emails Data Integration - Support file imports and direct database connection. Reports - I like heat map and domain based campaign performance reports Email editor - Easy to set up simple templates in Selligent for users who dont know HTML coding. Log files - In case you want to import data back to your in house system then team provides all the logs in details. Support process - Very experienced and knowledgeable support team and always available for help. Never had any issues with support team. Account manager - Always available to help with our account. LCM - For creating life cycle marketing features based on the customer transactions. Training - Your marketing agency do not require extensive training. The UI is very simple and easy to learn for any user. **What do you dislike about Selligent by Marigold?** Segmentation - Limited features for creating complex segment. Examples - If I want to exclude domains that are marked as Invalid in my previous campaign then new records with that domains should be excluded from future campaigns. Marketing Features - You have to purchase additional license not integrated with enterprise license. Email preview - It does show email preview and easy to send test emails. But does not have features to see preview based on the devices and browsers. You need to get additional tool. Ad-hoc reporting - User should have some knowledge on the SQL to build ad-hoc reports. **What problems is Selligent by Marigold solving and how is that benefiting you?** We feel Selligent is best tool for your email marketing and our previous system we used to encounter issue when we try to launch large volume email campaigns. Delivery rate is depends upon cleansed customer list. If you try to use purchase list then you will end up in delivery issues. We like A/B testing features in the tool and Template editor. ### 13. Great, feature-rich marketing automation platform with responsive support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2019 **What do you like best about Selligent by Marigold?** Selligent's user interface for data import and segmentation make it extremely easy for a marketer or technical person to interact with the system. Also - it's consistent across all modules in the Marketing Cloud. A lot of their competitors' feel like a patchwork of different software pieces. The implementation team and support have are head and shoulders above what we were used to with our old vendor. If we have an issue, they are quick to address it and clearly communicate to us. Specifically, during implementation, their data team worked closely with us to ensure that we were following best practices. They pushed back when they saw issues which was helpful. A really great partner. **What do you dislike about Selligent by Marigold?** There is some confusion around their legacy product, Campaigns, and their new web-based one, Selligent Marketing Cloud. The documentation for both is housed in the same help center. Sometimes I was reading an article for Campaigns when it should have been SMC. Easy fix. We only have experience with SMC and couldn't be happier. **What problems is Selligent by Marigold solving and how is that benefiting you?** It is helping us with our 1:1, personalized customer communications. ### 14. The Power of the Selligent Marketing Cloud **Rating:** 4.5/5.0 stars **Reviewed by:** Rekha G. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2020 **What do you like best about Selligent by Marigold?** Ability to execute customized marketing journeys in an omni channel platform. The ability to segment audiences and target them with infinite precision. **What do you dislike about Selligent by Marigold?** The self service aspect is a bit off putting as it takes time to master the intricacies of the entire platform. **What problems is Selligent by Marigold solving and how is that benefiting you?** Customer Journeys, Audience Segmentation, Intelligent learning solutions, Dashboards ### 15. Undelivered Expectations **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Building Materials | Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2019 **What do you like best about Selligent by Marigold?** Some of the staff is very knowledgeable and helpful. Journey flows give a visual experience to scheduling. Currently building out a reporting dashboard. **What do you dislike about Selligent by Marigold?** The functionalities we were sold were not delivered after over a year of services. It’s as if they have no knowledge of how e-mail marketing should work or how it should be built and setup. Very disappointing. **Recommendations to others considering Selligent by Marigold:** Go with someone else. **What problems is Selligent by Marigold solving and how is that benefiting you?** Deploying basic email campaigns ### 16. Perfect for email campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Adriana G. | Redactor, Small-Business (50 or fewer emp.) **Reviewed Date:** September 10, 2018 **What do you like best about Selligent by Marigold?** Easy to use and very intuitive. Perfect for mass email campaigns. **What do you dislike about Selligent by Marigold?** Its complicated to integrate GIFs in the email. Except this, it is one of the best tools for mailing. **Recommendations to others considering Selligent by Marigold:** Perfect for media campaign and marketing at emails. Better than mailchimp. **What problems is Selligent by Marigold solving and how is that benefiting you?** Its a perfect campaigner for marketing and massive mail attachments. ### 17. The most flexible platform for 1:1 Communication & Customer Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** John E. | Owner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2017 **What do you like best about Selligent by Marigold?** The ultimate flexibilty of the platform. Integration possibilities with other systems, user friendlyness and the local partnerships available. Reporting insights are phenomenal! **What do you dislike about Selligent by Marigold?** About the platform? None. What I dislike is to explain that the platform is no MailChimplike solution... **Recommendations to others considering Selligent by Marigold:** Here's the platform you really need to communicate with your customers. It gives you the best insights in how your customers behave. The power of automated campaign flows, segmentation and filter options is the ultimate marketers dream. **What problems is Selligent by Marigold solving and how is that benefiting you?** 1:1 communication in a split second with all our customers. This saves so much time. By using the Express tool, we are able to create an e-mail campaign in 10 minutes, given that the content is available. ### 18. Flexible and powerful platform with fantastic support services **Rating:** 4.0/5.0 stars **Reviewed by:** Jennifer K. | Senior Email Marketing Communications Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2017 **What do you like best about Selligent by Marigold?** We found Selligent to be an incredibly flexible solution with a depth of functionality and capabilities. Now we’re able to leverage data such as product category, purchase history, purchase affinity and interest levels within our content strategy to dynamically personalize all our communication. The platform allowed us to completely revolutionize our email programs and reach our goal to execute 1:1 marketing – and the investment is already paying off with a significant revenue uptick. We also consider Selligent’s service team to be a true partner for us. I love our account manager. She is always available for our team and supportive of our initiatives and ideas. They not only provide strategic guidance on our campaigns and the use of the platform, but they also go above and beyond to make sure we are successful. **What do you dislike about Selligent by Marigold?** As with any platform or service, executing a custom, never-before-done, project can take quite a bit of upfront time investment. The tech service team could ‘ve used some work on translating concepts for non-technical audiences. **What problems is Selligent by Marigold solving and how is that benefiting you?** The Selligent platform allows us to be more efficient in creating complex and sophisticated campaigns that generate higher engagement rates and increased revenue. And, not only does the platform help us achieve our 1:1 marketing goals, but what really stands out to me is the team and the Selligent service support- I know they have my back and for us that is invaluable! ### 19. Excellent all-around ESP, amazing support, and lots of functionalities **Rating:** 5.0/5.0 stars **Reviewed by:** Wilson L. | Marketing Technology Specialist, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2017 **What do you like best about Selligent by Marigold?** Selligent provides very capable and user-friendly functionalities as an industry leading ESP. Creating a lifecycle email is very easy with their drag and drop interface. Batch and AB test emails are launched without failure. Their platform connects to our EDS very easily and syncing with an IDS is almost painless (just one minor complaint). Email personalization is very easy to set-up with their Content Block feature (need training to understand at first, but very flexible and useful once understood). Their reporting is straight forward, easy to navigate, and flexible. You have the ability to break your mailing down by device, browser, by day, by week, by month, and by year. Additionally, they provide you with overlay reporting, detailed failure reporting, and you can download the raw data so you can do the analytics yourself in excel or SQL. Lastly, they have an awesome support staff. They are very friendly, responsive, and go above and beyond with helping you trouble-shoot any problems. **What do you dislike about Selligent by Marigold?** The email template editor can use some work. Doing edits on the fly in the editor can take a lot of time. I suggest using third party websites/software to code your emails and importing the code to the editor. Dynamic content can be improved with an addition of an IF ELSE statement. Nesting dynamic content logic solves this issue. **Recommendations to others considering Selligent by Marigold:** Highly recommended because of all the great functionalities and support. More technical users will thrive in this platform as Selligent does a great job with making EDS syncing, targeting, personalization, and executing lifecycle and AB tests very easy. Less technical users will require training. **What problems is Selligent by Marigold solving and how is that benefiting you?** Sending our Job Alerts and email communication to our list is very easy with Selligent. They take care of the technical work (data storage, IP & reputation monitoring, email validation, etc.) while us marketers can focus on email creation and strategy. ### 20. Marketer-friendly, great for custom integrations thanks to open API and flexible data model **Rating:** 5.0/5.0 stars **Reviewed by:** Jan B. | CEO, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2017 **What do you like best about Selligent by Marigold?** It's a rare combination of cloud solution with flexible data setup. It basically allowed us to migrate from previous campaign management platform within weeks. We simply replicated the same data model we used to have for on-premise installation of other vendor. Even having moved to the cloud, we still have an access to SQL console to understand what happens under the bonnet. Very much appreciated by IT guys. On marketing side: friendly GUI, powerful A/B testing and remarkable delivery speed. **What do you dislike about Selligent by Marigold?** Not 100% HTML5 ready. For agencies like ours, who run their business on Apple computers, there is a small challenge while Selligent requires tiny *.exe component to be installed. **What problems is Selligent by Marigold solving and how is that benefiting you?** We run a few loyalty programs (some with millions of participants) and we really like how easy it is to convert sometimes complicated business logic into actionable lifecycle campaigns. Having completed data integration trainings at Selligent, we really can dive deep into Selligent system tables to extract data needed to control in-store systems and applications. Really powerful combination. ### 21. Powerful Application, Great Company **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas D. | Email Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2017 **What do you like best about Selligent by Marigold?** Excellent testing capabilities (subject line, content testing), very reliable application (up-time, application speed, import speed etc.), excellent support model (great RM, technical/strategic resources, deliverability services), easy to use/powerful reporting, customize roles and permissions, good amount of flexibility with how you set up/use data within the application **What do you dislike about Selligent by Marigold?** Dynamic content is very time consuming to build, not as scalable/easy to use as other platforms I've used. Some of the terminology used within the tool can be difficult to grasp. Takes a bit to learn, but in the end it all makes sense. **Recommendations to others considering Selligent by Marigold:** Requires a bit more training than average, but it is worth the effort. Gives you great control over your programs. **What problems is Selligent by Marigold solving and how is that benefiting you?** Advanced content testing - optimized/highly personalized emails ### 22. Excellent ESP, Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2017 **What do you like best about Selligent by Marigold?** Selligent's platform provides an impressive variety of functions that allow us to manage our email campaigns with great flexibility and the technical support is excellent. Our Relationship Manager is not only supportive of our initiatives, but she seems to see our needs before we have them! Between the platform and our Relationship Manager, it's tough not to be successful with this ESP. **What do you dislike about Selligent by Marigold?** We experience occasional technical hiccups that, because of our reliance on the ESP, can cause quite a headache. Support is always quick to help, though! **What problems is Selligent by Marigold solving and how is that benefiting you?** We have migrated our emails from multiple platforms to Selligent because it's so responsive and allows us to be incredibly agile. We make use of Content Blocks for personalization, Reports to measure engagement, and A/B Testing for campaign optimization. ### 23. One-Stop-Shop for CRM Campaign/Program Management **Rating:** 5.0/5.0 stars **Reviewed by:** Nicola A. | Manager, Customer Relationship Management, Brand Communication, Hospitality, Enterprise (> 1000 emp.) **Reviewed Date:** June 29, 2017 **What do you like best about Selligent by Marigold?** Life-cycle Campaign Management Tool allows the execution of complex, multi-channel campaign flows in a simple drag and drop interface. Integrates forms and landing pages to allow seamless data flows between website and Message Studio databases. Open Time Personalization with LiveContent allows for very cool functionality within email templates. **What do you dislike about Selligent by Marigold?** Some functionality limitations in the drag and drop features, however these can usually be remedied with SQL coding. **What problems is Selligent by Marigold solving and how is that benefiting you?** Complete campaign and CRM data management with limited need to involve IT. Efficiency in campaign execution with templates and multiplicative work flows. Facilitates multiple sub-organizations with users ranging from novice to campaign and data experts. ### 24. Great ESP for Batch and Lifecycle Programs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2017 **What do you like best about Selligent by Marigold?** Selligent is a very robust platform. Great for batch mailings, AB testing and database management. Reporting is great but still missing certain layers (like drilldown user reports and history). Missing a time graph of mailing engagement from when the campaigns are sent. I think the platform's strength is in the Lifecycle program. Lots of features and mapping capabilities. **What do you dislike about Selligent by Marigold?** Can be buggy at times and slow when layering in multiple targets and exclusions at once. Dynamic content blocks with WYSIWYG capabilities would be helpful. A lot of the personalization and dynamic capabilities has to use complicated XML,JSON development that is an extra cost. **What problems is Selligent by Marigold solving and how is that benefiting you?** More personalized 1-1 experience using dynamic LCM programs and logic. Selligent has a great drip feature that lets you visualize the whole experience as complicated as it can be. ### 25. Extensive tool for email marketing needs **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2017 **What do you like best about Selligent by Marigold?** Message Studio has a lot of potential to turn a regular program into an extensive one. It offers a variety of lifecycle marketing solutions for automation. **What do you dislike about Selligent by Marigold?** Some of the features are not easy to figure out and not intuitive without referring to the manual. **Recommendations to others considering Selligent by Marigold:** Examine your email marketing needs and review Selligent's feature to make sure you are able to take advantage of them. **What problems is Selligent by Marigold solving and how is that benefiting you?** We were able to get the abandoned cart program up and running using the lifecycle marketing. It has generated much better results for us as compared to the way we have been sending out the abandoned cart emails before. These emails are deployed hourly now. ### 26. A full featured ESP with as much self service, or full service support as your team needs. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2017 **What do you like best about Selligent by Marigold?** I enjoy the autonomy to manage my own campaigns and make changes when I need, as well as the flexability to have work done by myself or by team when it makes sense. **What do you dislike about Selligent by Marigold?** As with any full featured tool, you have to learn the tool to get all the use from it. This isn't really a complaint, just something to be aware of. **Recommendations to others considering Selligent by Marigold:** I only have experience with Harmony, Siebel, and Selligent and I favor Selligent above them all, and am working to consolidate all emails to that platform. **What problems is Selligent by Marigold solving and how is that benefiting you?** Email automation and modularization. We can and have reduced speed to market and reduced creative and development costs. The limit to your efficiency is your willingness to invest and execute. ### 27. Best tool for Dynamic content and personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2017 **What do you like best about Selligent by Marigold?** Easy to use and versatile token syntax which allows for dynamic content and personalization **What do you dislike about Selligent by Marigold?** General loading time is slow. I've experience this at previous companies as well. **What problems is Selligent by Marigold solving and how is that benefiting you?** Bottleneck of production time. We spent a lot of time coding from scratch and manually adding in tracking, but were able to resolve this problem by utilizing token calls and token definitions, content blocks, reusable templates to reduce the amount of time spent on production. ### 28. Clear platform and good support from the beginning. **Rating:** 4.0/5.0 stars **Reviewed by:** Sina S. | Online Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2017 **What do you like best about Selligent by Marigold?** The tool is very user-friendly and easy to use. It offers many functionalities that could be additionally utilized. Good customer service - the onboarding also worked smoothly, our contacts were very helpful and always available for questions. **What do you dislike about Selligent by Marigold?** The creation of templates in the editor is relatively complex and definitely requires practice - therefore, we mostly use the option of sending with the express template. This is very simple, but also offers less flexibility in design. **What problems is Selligent by Marigold solving and how is that benefiting you?** Newsletter dispatch for customers and prospects, targeted customer communication through various targeting lists ### 29. Alright...but not wow. **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** September 19, 2017 **What do you like best about Selligent by Marigold?** I like the service rep that we have. He's awesome! **What do you dislike about Selligent by Marigold?** I dislike that Selligent is not updating our platform any longer. I also dislike that their back end doesn't play well with our back end. That isn't entirely their fault. **Recommendations to others considering Selligent by Marigold:** Spring for the program that is being updated. **What problems is Selligent by Marigold solving and how is that benefiting you?** We launch successful batch and blast email campaigns. ### 30. Reliable, with great service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2017 **What do you like best about Selligent by Marigold?** Selligent has proven very reliable as well as extremely collaborative in problem solving when there have been issues on our end. **What do you dislike about Selligent by Marigold?** nothing to add here, our experience with selligent has been very positive **What problems is Selligent by Marigold solving and how is that benefiting you?** We use selligent as our primarily email tool for sending huge numbers of transactional product emails. ### 31. Email platform with a lot of functionality **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Photography | Enterprise (> 1000 emp.) **Reviewed Date:** June 29, 2017 **What do you like best about Selligent by Marigold?** The people. Everyone from our relationship manager to the support staff are amazing and always trying to go out of their way to support. **What do you dislike about Selligent by Marigold?** Sometimes we have issues with software bugs. **Recommendations to others considering Selligent by Marigold:** Make sure to thoroughly vet your potential platforms and design your data in a manner that properly functions with how you plan to leverage it within Message Studio. **What problems is Selligent by Marigold solving and how is that benefiting you?** We are using Selligent to help us automate our currently manual email work flow. ### 32. Great tool once you learn how to use it properly. **Rating:** 3.5/5.0 stars **Reviewed by:** Michael P. | Manager, Loyalty Marketing Operations, Hospitality, Enterprise (> 1000 emp.) **Reviewed Date:** June 30, 2017 **What do you like best about Selligent by Marigold?** The open API platform (which is native to Selligent) is great for connecting partners and other services. **What do you dislike about Selligent by Marigold?** Each additional component of the tool is an "add-on" where is should be available from the start. **What problems is Selligent by Marigold solving and how is that benefiting you?** Having an open API platform helps us connect to programs and platforms which we'd normally have a flat-file or some type of manual load. Message Studio takes that out of the equation. ### 33. Strong Marketing Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2017 **What do you like best about Selligent by Marigold?** Selligent is a very efficient platform for sending large volumes of email marketing campaigns quickly. Their support is responsive, they promote proactive deliverability support and work with our marketing teams to implement new programs and ideas. **What do you dislike about Selligent by Marigold?** As is the case with many marketing platforms, data integration can sometimes be daunting and slow. In the day and age of data driven marketing platforms a tighter integration with our internal systems would be beneficial. **Recommendations to others considering Selligent by Marigold:** Very solid platform, easy integration, strong support **What problems is Selligent by Marigold solving and how is that benefiting you?** We use Selligent for email deployment and customer targeting. ### 34. Great tool for managing email deployments **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** June 28, 2017 **What do you like best about Selligent by Marigold?** The simplicity of the User Interface, responsiveness of their customer support and dynamic personalization capabilities **What do you dislike about Selligent by Marigold?** The tool's reporting capabilities could be more robust. **What problems is Selligent by Marigold solving and how is that benefiting you?** Selligent has allowed us to consolidate hundreds of mailings into one dynamic mailing. It has also enabled us to automate a lot of our nurture streams. ### 35. Email marketing execution vie Selligent **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Photography | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2017 **What do you like best about Selligent by Marigold?** User-friendly interface, clear navigation **What do you dislike about Selligent by Marigold?** Analytics tools could be more straight-forward **Recommendations to others considering Selligent by Marigold:** Good enough platform **What problems is Selligent by Marigold solving and how is that benefiting you?** This email marketing platform has solved the issues we had with the previous platform, such as target creating problems and analytics issues ### 36. Overall, great tool for sending to mid-size audiences **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** January 18, 2017 **What do you like best about Selligent by Marigold?** Easy to use. Does require technical expertise to setup correctly. Lots of data available on performance. **What do you dislike about Selligent by Marigold?** Requires technical expertise to tweak settings. **What problems is Selligent by Marigold solving and how is that benefiting you?** Sending emails to subscriber lists. Easily distributes weekly and adhoc email communications to a wide audience. ## Selligent by Marigold Discussions - [How would you rate your experience and what are the main benefits obtained with migrating to SMC?](https://www.g2.com/discussions/13937-how-would-you-rate-your-experience-and-what-are-the-main-benefits-obtained-with-migrating-to-smc) - 1 upvote - [How would Selligent’s support my customer retention?](https://www.g2.com/discussions/customer-retention) - 1 upvote - [What channels does the Selligent platform support?](https://www.g2.com/discussions/5832-omnichannel-capabilities) - 1 upvote - [One Solution?](https://www.g2.com/discussions/one-solution) - 1 upvote - [Can I really create “Omnichannel” journeys in Selligent or is that just marketing jargon?](https://www.g2.com/discussions/omnichannel-journey-building) - 1 upvote - [View Selligent by Marigold pricing details and edition comparison](https://www.g2.com/products/selligent-by-marigold/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-19+04%3A29%3A13+-0500&secure%5Bsession_id%5D=38bb79c8-05ac-44ea-baf8-3e5838896be9&secure%5Btoken%5D=de1c86ce624d7fdc62eb0273db89ab59d40e885b760fbfdf8e1ce2b4ba5f1fe1&format=llm_user) ## Selligent by Marigold Integrations - [Playable](https://www.g2.com/products/playable-playable/reviews) ## Selligent by Marigold Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices **Platform Basics** - Dynamic Segmentation - Journey Optimization **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Selligent by Marigold Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,073 reviews) - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) - 4.1/5.0 (332 reviews) - [Actito](https://www.g2.com/products/actito/reviews) - 4.3/5.0 (171 reviews)