--- title: Selligent by Marigold Reviews meta_title: 'Selligent by Marigold Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 36 reviews by the users' company size, role or industry to find out how Selligent by Marigold works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 36 scale: '5' date_modified: '2026-08-04' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Selligent by Marigold Reviews **Vendor:** Zeta Global **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.0/5.0 **Total Reviews:** 36 ## About Selligent by Marigold Selligent by Marigold provides a flexible, multichannel marketing platform to enterprise organizations in retail, travel & hospitality, media & publishing, and financial services. Our robust and customizable tool can be configured to fit exact requirements and slot neatly into existing martech ecosystems. We offer local and regional support and insight across Europe, providing a collaborative approach to building your ideal marketing solution. Working with your teams wherever they are - the power of an enterprise solution with the support of a local business. ## Selligent by Marigold Pros & Cons **What users like:** - Users appreciate the **comprehensive reporting** capabilities of Selligent by Marigold, effectively meeting their analytics needs. (1 reviews) - Users value the **comprehensive reporting capabilities** of Selligent by Marigold, meeting most of their analytical needs. (1 reviews) - Users commend the **efficiency** of Selligent by Marigold, noting it meets most needs effectively and provides comprehensive reporting. (1 reviews) - Users value the **wide array of features** offered by Selligent, which effectively meets their diverse needs. (1 reviews) - Users value the **comprehensive reporting** features of Selligent by Marigold, enhancing their operational efficiency. (1 reviews) **What users dislike:** - Users feel the **access restrictions** of Selligent limit functionality, as it lacks updates and newer features. (1 reviews) - Users feel Selligent lacks **modern features** , as it hasn't been updated and falls short compared to newer platforms. (1 reviews) - Users find Selligent lacking due to its **limited features** , as it remains outdated without key updates or improvements. (1 reviews) - Users find Selligent by Marigold **missing key features** , as it has not been updated to compete with newer platforms. (1 reviews) - Users find Selligent by Marigold to be **outdated and lacking updates** , resulting in missing key features compared to newer platforms. (1 reviews) ## Selligent by Marigold Discussions - [How would you rate your experience and what are the main benefits obtained with migrating to SMC?](https://www.g2.com/discussions/13937-how-would-you-rate-your-experience-and-what-are-the-main-benefits-obtained-with-migrating-to-smc) - 1 upvote - [How would Selligent’s support my customer retention?](https://www.g2.com/discussions/customer-retention) - 1 upvote - [What channels does the Selligent platform support?](https://www.g2.com/discussions/5832-omnichannel-capabilities) - 1 upvote - [One Solution?](https://www.g2.com/discussions/one-solution) - 1 upvote - [Can I really create “Omnichannel” journeys in Selligent or is that just marketing jargon?](https://www.g2.com/discussions/omnichannel-journey-building) - 1 upvote - [View Selligent by Marigold pricing details and edition comparison](https://www.g2.com/products/selligent-by-marigold/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-05+19%3A26%3A38+-0500&secure%5Bsession_id%5D=1c733e84-4ae3-4dde-b03a-26c1c48463df&secure%5Btoken%5D=d0dcdb3308344868a53e72c3df57aee85c715cf36440ecd2cab518ad23ec3f47&format=llm_user) ## Selligent by Marigold Integrations - [Playable](https://www.g2.com/products/playable-playable/reviews) ## Selligent by Marigold Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Platform Basics** - Dynamic Segmentation - Journey Optimization **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Selligent by Marigold Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,239 reviews) - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) - 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