--- title: Sailthru by Marigold Reviews meta\_title: 'Sailthru by Marigold Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 155 reviews by the users' company size, role or industry to find out how Sailthru by Marigold works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 155 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Sailthru by Marigold Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Sailthru by Marigold but has limited features. Are you part of the Sailthru by Marigold team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed. * * * Seller [Zeta Global](https://www.g2.com/sellers/zeta-global) Discussions [Sailthru by Marigold Community](https://www.g2.com/products/sailthru-by-marigold/discuss) Solution Type All-in-One Overview by Allie Hardee Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 4 months ### Return on Investment 15 months [ View More Pricing Information ](https://www.g2.com/products/sailthru-by-marigold/pricing) ## Top-Rated Alternatives [ ![Agentforce Marketing (formerly Salesforce Marketing Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agentforce Marketing (formerly Salesforce Marketing Cloud)") Agentforce Marketing (formerly Salesforce Marketing Cloud) 4/5(4,629) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) [ ![Campaign Monitor](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Campaign Monitor") Campaign Monitor 4.1/5(731) ](https://www.g2.com/products/campaign-monitor/reviews) [ ![Dotdigital](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dotdigital") Dotdigital 4.4/5(1,235) ](https://www.g2.com/products/dotdigital/reviews) [ View All Alternatives ](https://www.g2.com/products/sailthru-by-marigold/competitors/alternatives) ## User Insights Average based on 155 real user reviews. Implementation Time 4 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Sailthru by Marigold Integrations (1) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews) Show More FE Francine E. CRM Specialist Enterprise (\> 1000 emp.) 8/7/2019 "Personalization" 5/5 What do you like best about Sailthru by Marigold? The extent we can personalize our messaging is amazing. I've never work with another ESP that provide the level of granular personalization within our emails. Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? Their reporting has been a little inconsistent lately. Review collected by and hosted on G2.com. Recommendations to others considering Sailthru by Marigold: Sailthru offers amazing personalization and wonderful automation options. Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? Granular Personalization The ability to target/segment different groups and market to our customers on a personal level. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") AB Verified User in Broadcast Media Enterprise (\> 1000 emp.) 11/26/2019 "High Quality, Highly Capable, Highly Priced " 3.5/5 What do you like best about Sailthru by Marigold? The omnichannel service is excellent, with strong opportunities for customization via WYSIWYG editors, templating language and APIs. Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? The price of the product makes the ongoing relationship challenging. Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? Our current areas of focus are audience-oriented - elevating engagement, improving retention, etc. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") UO Verified User in Online Media Mid-Market (51-1000 emp.) 11/22/2019 "Sophisticated email marketing tech for D2C businesses." 4/5 What do you like best about Sailthru by Marigold? - Personalization - Targeted messaging - Brilliant UI - Responsive, empowered customer support team Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? - Not built just to solve publisher problems - Not ideal for companies with multiple sub-brands Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? - Subscriber acquisition - Subscriber retention - Subscriber engagement Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Sarah D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sarah D.") SD Sarah D. Marketing Communications Manager Internet Mid-Market (51-1000 emp.) 11/8/2018 "Director of Email Marketing & CRM" 5/5 What do you like best about Sailthru by Marigold? SailThru offers a wide variety of tools to drive conversion and revenue for our business. From their email and mobile marketing solutions to their site personalization manager, we are able to use various personalization algorithms to customize content and make every experience more relevant for our customers. Their email platform is very user-friendly with a lot of built-in functionality, which makes it easy to target users throughout the buyer lifecycle, from welcome and app-install campaigns to abandon cart/browse and re-engagement. Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? Carnival, SailThru's recently acquired mobile solution, is not quite as marketer-friendly as their email tool. Basic targeting like platform and app install date exists out of the gate, but any additional targeting for automated push requires us to lean on our internal engineering resources. At the same time, our account manager and SailThru's support team has been more than helpful and willing to work with us to resolve our requests. Review collected by and hosted on G2.com. Recommendations to others considering Sailthru by Marigold: I have recommended SailThru to multiple other companies looking for a new email service provider because their platform is very easy to use from a marketing standpoint, and their customer support is top-notch. Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? One of the biggest focuses for our business right now is moving customers from their first to their second purchase within 30 days. Since the beginning of our SailThru implementation just over one year ago, we've been able to drive over 40% lift in movement among our customers. SailThru has enabled the Marketing Team to take ownership of this increase in conversion and continually optimize as our goals shift. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Mark R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mark R.") MR Mark R. Program Manager Mid-Market (51-1000 emp.) 10/31/2018 "Solution for Simple to More Complex Campaigns" 5/5 What do you like best about Sailthru by Marigold? Others may disagree but the step-by-step process to schedule a campaign helps us ensure (1) we got the right details in and (2) it looks correct. In our customer service team, it allows us to see in-depth customer details (revenue, emails sent, link clicks, and other analytics data) to help us craft a better and more personalized experience. The preview feature (side by side HTML preview) is a huge plus and it updates real time to ensure we got the right format in before hitting send. Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? There are some features which can be improved - for example, deleting user lists. I haven't figured out a way to delete old ones altogether. You have to click delete, confirm, and then it refreshes. Then repeat. When adding a user list, it would be best to take us directly to the list itself so we can add the emails right away versus searching for the newly created user list before being able to add the emails. Review collected by and hosted on G2.com. Recommendations to others considering Sailthru by Marigold: This is a scalable solution which I believe will work in both startup and established environments. I have recommended this solution to other partners and so far they are happy with it. They have a great product support team and documentations. Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? There are mainly two - targeting specific users based on set parameters (tenure, purchase history, engagement level, etc.) and doing batch emails to alleviate some workloads off our certain teams. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") II Verified User in Internet Mid-Market (51-1000 emp.) 11/19/2019 "A good one" 5/5 What do you like best about Sailthru by Marigold? Simplicity of email automation. This is the most valuable asset right now. Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? Not beeing able to join branches after a split in LCO Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? Email autimation on LCO and creating templates. Much more simple API rules. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Consumer Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Services") UC Verified User in Consumer Services Mid-Market (51-1000 emp.) 11/26/2019 "Helpful to check validity." 4.5/5 What do you like best about Sailthru by Marigold? Speed at which the search gives a result. Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? Sometimes the options did not change when I changed the validity of an email. Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? Checking the validity of an email Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Media Production](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Media Production") UM Verified User in Media Production Mid-Market (51-1000 emp.) 3/13/2019 "Great for growing audiences" 5/5 What do you like best about Sailthru by Marigold? Sailthru is a great tool for our company to get smarter with our distribution efforts. Most importantly, it is a very user-friendly, intuitive platform and the onboarding process was incredibly smooth thanks to their incredible support team. Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? Nothing significant, although I am excited to see further developments in overlay customization. Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? We are able to turn around newsletters more quickly, we are able to build with a mobile-first audience in mind, and we are able to dive further into customization to ensure our audience receives content they are most interested in. Prior to transitioning over to Sailthru, we were unable to build multiple campaigns at once, let alone segment those campaigns to specific audiences in an automated manner. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") AC Verified User in Consumer Goods Mid-Market (51-1000 emp.) 3/12/2019 "Some of the best in the business" 5/5 What do you like best about Sailthru by Marigold? The thoroughness, patience, and willingness to help that you see at Sailthru is second to none. No matter how large or how small the question/ask, the Sailthru team is always happy to help, digs deep to find the issue, and really makes sure that you're kept aware throughout the entire process. As someone who has worked and continues to work in many different ESPs, I can say for certain that Sailthru is a gem - the team is always looking for ways to improve (and they actually implement updates in a reasonable time unlike some other ESPs!), keeps us as the customer engaged and kept in the loop, and really cares about who their customers are. From start to finish, every interaction I've had with the Sailthru team has been beyond my expectations, and I truly love working in the platform. Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? It's really hard to say. To be honest, I can't think of much of anything that I dislike about Sailthru or their support team. It's a solid platform with solid folks working behind the scenes to deliver the best product they can. It's a great mid-level ESPs and really beats the competition pretty handily in every facet. Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? We've pitched some fairly intense work to the Sailthru team to get their input, advice, and help with - everything from setting up custom templates with feeds, dynamic calls, and all that fun stuff, as well as simpler items like building out LO workflows that perfectly address our target consumers. Really, we've run the gamut with Sailthru and their team always helps deliver a solid result. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") AB Verified User in Broadcast Media Mid-Market (51-1000 emp.) 8/7/2019 "not bad" 3/5 What do you like best about Sailthru by Marigold? robust technology and metrics, A/B Testing, Algorithms Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? sometimes the interface is difficult to figure out, but otherwise great. The handoff between 2 account reps which service our account was not great, but its not a huge deal. Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? experimentation Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Sailthru by Marigold? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Sailthru by Marigold ](https://www.g2.com/products/sailthru-by-marigold/discussions/new) GU Guest User What is Sailthru used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-sailthru-used-for) [ View all Discussions ](https://www.g2.com/products/sailthru-by-marigold/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 4 months ### Return on Investment 15 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/sailthru-by-marigold/pricing) Sailthru by Marigold Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ecffbcc525c61efc944dafcc553f01b8/agentforce-marketing-formerly-salesforce-marketing-cloud.jpg "Product Avatar Image") Agentforce Marketing... 4/5(4,629) [ Compare Now ](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-sailthru-by-marigold) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image") Intuit Mailchimp Email... 4.3/5(12,984) [ Compare Now ](https://www.g2.com/compare/intuit-mailchimp-email-marketing-vs-sailthru-by-marigold) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_75ab972d2f2d35ee8320e0db083c0a22/campaign-monitor%282%29.png "Product Avatar Image") Campaign Monitor 4.1/5(731) [ Compare Now ](https://www.g2.com/compare/campaign-monitor-vs-sailthru-by-marigold) ##### ##### Sailthru by Marigold Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Dynamic Content A/B Testing Lead Management Segmentation Campaign Management Program Management [ View More Features ](https://www.g2.com/products/sailthru-by-marigold/features) ##### Categories on G2 [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Email Deliverability](https://www.g2.com/categories/email-deliverability) [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Email Deliverability](https://www.g2.com/categories/email-deliverability)[Landing Page Builders](https://www.g2.com/categories/landing-page-builders)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping)[Pop-Up Builder](https://www.g2.com/categories/pop-up-builder)[Personalization](https://www.g2.com/categories/personalization)[Mobile Marketing](https://www.g2.com/categories/mobile-marketing)[Transactional Email](https://www.g2.com/categories/transactional-email)[Push Notification](https://www.g2.com/categories/push-notification)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[Email Testing](https://www.g2.com/categories/email-testing) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which AI video generator integrates with marketing automation tools?](https://www.g2.com/discussions/which-ai-video-generator-has-given-you-the-best-balance-of-marketing-automation-integration-and-video-quality)[Which MFA platform supports the widest range of authentication factors?](https://www.g2.com/discussions/which-mfa-platform-supports-the-widest-range-of-authentication-factors)[Best AI tools for 24/7 customer inquiry handling](https://www.g2.com/discussions/what-are-the-best-ai-tools-for-24-7-customer-inquiry-handling) [Top-rated ASM tools for continuous security scanning](https://www.g2.com/discussions/top-rated-asm-tools-for-continuous-security-scanning)[What are the best contact center payments platforms combining digital phone lines with all-in-one service and 24/7 support?](https://www.g2.com/discussions/what-are-the-best-contact-center-payments-platforms-combining-digital-phone-lines-with-all-in-one-service-and-24-7-support)[Pros and Cons Details](https://www.g2.com/products/sailthru-by-marigold/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)