Sailthru by Marigold Reviews & Product Details

The extent we can personalize our messaging is amazing. I've never work with another ESP that provide the level of granular personalization within our emails. Review collected by and hosted on G2.com.

Their reporting has been a little inconsistent lately. Review collected by and hosted on G2.com.

The omnichannel service is excellent, with strong opportunities for customization via WYSIWYG editors, templating language and APIs. Review collected by and hosted on G2.com.

The price of the product makes the ongoing relationship challenging. Review collected by and hosted on G2.com.

- Personalization

- Targeted messaging

- Brilliant UI

- Responsive, empowered customer support team Review collected by and hosted on G2.com.

- Not built just to solve publisher problems

- Not ideal for companies with multiple sub-brands Review collected by and hosted on G2.com.

SailThru offers a wide variety of tools to drive conversion and revenue for our business. From their email and mobile marketing solutions to their site personalization manager, we are able to use various personalization algorithms to customize content and make every experience more relevant for our customers. Their email platform is very user-friendly with a lot of built-in functionality, which makes it easy to target users throughout the buyer lifecycle, from welcome and app-install campaigns to abandon cart/browse and re-engagement. Review collected by and hosted on G2.com.

Carnival, SailThru's recently acquired mobile solution, is not quite as marketer-friendly as their email tool. Basic targeting like platform and app install date exists out of the gate, but any additional targeting for automated push requires us to lean on our internal engineering resources. At the same time, our account manager and SailThru's support team has been more than helpful and willing to work with us to resolve our requests. Review collected by and hosted on G2.com.

Others may disagree but the step-by-step process to schedule a campaign helps us ensure (1) we got the right details in and (2) it looks correct. In our customer service team, it allows us to see in-depth customer details (revenue, emails sent, link clicks, and other analytics data) to help us craft a better and more personalized experience.

The preview feature (side by side HTML preview) is a huge plus and it updates real time to ensure we got the right format in before hitting send. Review collected by and hosted on G2.com.

There are some features which can be improved - for example, deleting user lists. I haven't figured out a way to delete old ones altogether. You have to click delete, confirm, and then it refreshes. Then repeat. When adding a user list, it would be best to take us directly to the list itself so we can add the emails right away versus searching for the newly created user list before being able to add the emails. Review collected by and hosted on G2.com.

Simplicity of email automation. This is the most valuable asset right now. Review collected by and hosted on G2.com.

Not being able to join branches after a split in LCO Review collected by and hosted on G2.com.

Speed at which the search gives a result. Review collected by and hosted on G2.com.

Sometimes the options did not change when I changed the validity of an email. Review collected by and hosted on G2.com.

Sailthru is a great tool for our company to get smarter with our distribution efforts. Most importantly, it is a very user-friendly, intuitive platform and the onboarding process was incredibly smooth thanks to their incredible support team. Review collected by and hosted on G2.com.

Nothing significant, although I am excited to see further developments in overlay customization. Review collected by and hosted on G2.com.

The thoroughness, patience, and willingness to help that you see at Sailthru is second to none. No matter how large or how small the question/ask, the Sailthru team is always happy to help, digs deep to find the issue, and really makes sure that you're kept aware throughout the entire process.

As someone who has worked and continues to work in many different ESPs, I can say for certain that Sailthru is a gem - the team is always looking for ways to improve (and they actually implement updates in a reasonable time unlike some other ESPs!), keeps us as the customer engaged and kept in the loop, and really cares about who their customers are. From start to finish, every interaction I've had with the Sailthru team has been beyond my expectations, and I truly love working in the platform. Review collected by and hosted on G2.com.

It's really hard to say. To be honest, I can't think of much of anything that I dislike about Sailthru or their support team. It's a solid platform with solid folks working behind the scenes to deliver the best product they can. It's a great mid-level ESPs and really beats the competition pretty handily in every facet. Review collected by and hosted on G2.com.

robust technology and metrics, A/B Testing, Algorithms Review collected by and hosted on G2.com.

sometimes the interface is difficult to figure out, but otherwise great. The handoff between 2 account reps which service our account was not great, but its not a huge deal. Review collected by and hosted on G2.com.