Sailthru by Marigold Reviews & Product Details

This is the 3rd ESP I've used in my current position in media email marketing. I've used Experian and Salesforce, and neither begin to compare as far as ease of use and endless possibilities within personalization. Review collected by and hosted on G2.com.

My only complaint WAS that HTML coding became a bottle neck for our tiny team. As soon as email composer was released, our email marketing program took off. I'm able to tackle a huge volume of work that my coding team never would have been able to handle. Review collected by and hosted on G2.com.

Sailthru's web interface is easy to navigate, extremely fast to look up individual campaigns and customers. Even hunting through the history of a campaign's emails or a customer's received emails over their lifetime is super fast.. Analysis of any big sales campaign is super well visualized so we know how much revenue we're generating in real time. It's API allows, among other things, dynamic updates of any part of a customer's data, meaning that when we send email or SMS, we know the most up-to-date preferences and data to be able to correctly personalize names, images, links and to know whether to send or not. Review collected by and hosted on G2.com.

We have had issues with legacy product data sitting in Sailthru when it comes to using its product recommendation engine - at times we have to wipe out all of our catalog data and start over, meaning that we lose the valuable insights which lead to a better and more personalized set of recommendations. This may be something we could overcome with better integration on our side, but until now, we have been living with the ongoing issue of stale data being in our product rec. mix. Review collected by and hosted on G2.com.

The Sailthru Content Library allows for robust data collection about your products, which allows you to analyze and take action on your customers' behavior. Tools like Lifecycle Optimizer let you automate specific actions based on behavior that's both granular or general. For building customized segments, Audience Builder has powerful tools to let you target your customers most likely to engage based on a myriad of different behaviors you can customize. Top it off with friendly, responsive support, and you've got the best marketing automation platform around. Review collected by and hosted on G2.com.

In certain parts of the admin backend, it would be nice to see a simpler way to navigate through the UI. Sometimes things take a few extra clicks. Luckily Sailthru makes regular updates to their backend, so by the time you're reading this my gripes may have already been addressed. Review collected by and hosted on G2.com.

Very user friendly - has all of the right tools for your automation needs. Review collected by and hosted on G2.com.

I wish there were more options for showing and not showing content in emails. Review collected by and hosted on G2.com.

The drag-and-drop template builder and Lifecycle Optimizer are two great features. Review collected by and hosted on G2.com.

There's a bit of a steep learning curve when it comes to using the Zephyr language, personalization and integrations. Review collected by and hosted on G2.com.

We have had a great long-term experience with SailThru- customer support, improved platform functionality, consistent solicitation of customer feedback for improvements. Review collected by and hosted on G2.com.

The email campaign options are limited, but that is changing soon with new product updates. The team listens to customer needs and responds. Review collected by and hosted on G2.com.

I love the support team and how helpful they are! Any questions I have or things I need, they're right on top of it and there to help. Review collected by and hosted on G2.com.

Sometimes our weekly calls don't feel very productive. We have to bring issues and questions to the table. Most of the time we aren't given updates or helpful tips on their end unless prompted. Review collected by and hosted on G2.com.

I really like that we can customize our outgoing mail for whatever needs. Review collected by and hosted on G2.com.

I find the interface hard to use, and especially hard to find things in. Review collected by and hosted on G2.com.

it's an easy to use platform, easy to navigate and send out emails Review collected by and hosted on G2.com.

Zephyr can cause some headaches. I feel this platform has been built with developers in mind, rather than your average marketer Review collected by and hosted on G2.com.

Campaign builder, easy of exporting custom audience listing to Facebook. Review collected by and hosted on G2.com.

I work with multiple brands and campaigns. I would like the reporting to be more robust instead of numbers. Review collected by and hosted on G2.com.