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Sailthru by Marigold Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

4 months

Return on Investment

15 months

User Insights

Average based on 155 real user reviews.

Implementation Time

4 months

Perceived Cost

$$$$$

Sailthru by Marigold Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Sailthru by Marigold, and what problem is it built to solve?

Sailthru by Marigold is used to combine customer behavior and profile data with email marketing and automation, helping teams move beyond generic campaigns. Teams use it to build personalized emails and automated customer journeys for engagement and retention.

What company sizes and industries is Sailthru by Marigold the best fit for?

Sailthru by Marigold is most represented among mid-market and enterprise users, with strong representation in publishing, retail, and media and entertainment. The clearest clusters are:
  • Company size: Mid-market and enterprise teams, with small businesses also represented.
  • Industries: Publishing, retail, and media and entertainment.

How long does it take to implement Sailthru by Marigold across a team?

Implementation most often takes one to three months, though timelines vary with the scope of the setup and the resources available.
Time to go live Relative frequency
1–3 months Most common
Under 1 month Also reported
3–6 months Also reported
6–12 months Also reported

What customer support options does Sailthru by Marigold provide, and how do users find the overall support experience?

Support is available through email/help desk, phone, and self-service resources such as a knowledge base. The experience can be helpful and responsive, particularly for account and campaign questions, though more complex issues may take longer to resolve or require escalation.

What is the experience like for teams switching to Sailthru by Marigold from another tool?

Switching from platforms such as ActiveCampaign, Salesforce Marketing Cloud, Listrak, and other email marketing tools was often driven by a need for stronger personalization, automation, testing, or broader functionality. Teams describe using Sailthru to build more tailored campaigns and lifecycle journeys, with some also valuing improved support or easier campaign workflows; the transition itself can require technical resources and careful setup.

What features or capabilities could make Sailthru by Marigold even more useful?

Sailthru by Marigold could be more useful with clearer reporting and more flexible ways to review campaign performance. Improvements users would value include:
  • More customizable dashboards and easier campaign comparisons, exports, and cross-campaign reporting.
  • More flexible audience segmentation and additional ways to build or adjust automated journeys.
  • A smoother campaign and template workflow, including easier organization, editing, and fewer steps for routine tasks.

Sailthru by Marigold Reviews (155)

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Reviews

Sailthru by Marigold Reviews (155)

View 1 Video Reviews
4.2
155 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

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Morgan G.
MG
Morgan G.
Publisher
Sports
Mid-Market (51-1000 emp.)
"Best ESP I have used to date"
5/5
What do you like best about Sailthru by Marigold?

The customer service is second to none. I feel as if my CSM is truly looking out for the best interest of our company and not just looking to onboard us for the money. I love the Sailthru Academy days and plan to attend everyone that I am given the chance to go to. When we have run into issues, the response time is nearly immediate and if what I am asking for isn't something currently available, Sailthru engineers create a hack for us and they note it for future product developments. I also love the flexibility with the drag and drop template builder. It is really intuitive and empowers the non-engineers on our team to use it freely. I actually used Sailthru at an old company as well before my current position at a new business. When our old contract ended, I vetting a least a dozen ESPs and selected Sailthru again. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

I think that the overlays feature is still a work in progress and would like it to be just as smart as the template builder. We have had to ask for a fair amount of coding hacks to get it to be as flexible as we would like to be, but based on the product call I listened in to, I believe a lot of these changes are on the roadmap. Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Verified User in Entertainment
Enterprise (> 1000 emp.)
"Grear Customer Data Platform"
4.5/5
What do you like best about Sailthru by Marigold?

Excellent user management, customer journey, marketing automation platform Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

Slightly complex onboarding process. Professional services often needed during the implementation. Review collected by and hosted on G2.com.

Tyrell C.
TC
Tyrell C.
Management Consultant
Marketing and Advertising
Small-Business (50 or fewer emp.)
Originally submitted 11/19/2019
"Overall a great email marketing platform"
4/5
What do you like best about Sailthru by Marigold?

It's fairly intuitive and their customer service is very helpful... definitely a great platform for marketers in medium to large sized businesses Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

It can be fairly expensive (but almost all the email marketing platforms are) Review collected by and hosted on G2.com.

Verified User in Publishing
UP
Verified User in Publishing
Mid-Market (51-1000 emp.)
"MUST HAVE FOR MARKETING"
5/5
What do you like best about Sailthru by Marigold?

Sailthru makes it easy to deliver targeted advertising to users & curate a professional look. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

Data is sometimes confusing & appears to be not relevant for this kind of work. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
AC
Verified User in Consumer Goods
Small-Business (50 or fewer emp.)
"Great platform for personalization and email"
4/5
What do you like best about Sailthru by Marigold?

We have been able to do a lot more personalization and keep much better track of our customer data using Sailthru! Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

It can take support awhile to get answers for you and sometimes they won't have updates for days or weeks. Review collected by and hosted on G2.com.

Verified User in Media Production
UM
Verified User in Media Production
Mid-Market (51-1000 emp.)
"I use SailThru daily, primarily to generate email campaigns."
2.5/5
What do you like best about Sailthru by Marigold?

It works when our third-party provider keeps everything flowing. We've been told problems are not with SailThru but on the third-party end. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

Must erase "New Campaign" rather than overwrite on the Campaign Name page. On the Build Your Campaign from a Template page, the template dropdown list is a jumble, mostly reverse alphabetical order but sometimes latest to be produced on top, making templates difficult to find every time it's used. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Verified User in Retail
Mid-Market (51-1000 emp.)
"Multi Year Ecom Client"
4.5/5
What do you like best about Sailthru by Marigold?

Sailthru has made us as clients integral to their product roadmap. They've evolved their tools to align with best practices and often, specifically to our business needs. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

We often feel as though we are in the minority when it comes to retail personalization. We have on occasion found bugs within the various algorithms before Sailthru and still sometimes find it clunky to go beyond the interest algorithm. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Verified User in Retail
Mid-Market (51-1000 emp.)
"Solid ESP"
4/5
What do you like best about Sailthru by Marigold?

Sailthru has an ever-growing suite of sophisticated tools that make data-driven email marketing easy. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

Sailthru sometimes is missing key UX/UI features to make workflows streamlined and scalable. Review collected by and hosted on G2.com.

Verified User in Publishing
UP
Verified User in Publishing
Mid-Market (51-1000 emp.)
"Sailthru is a great email platform"
4/5
What do you like best about Sailthru by Marigold?

Their customer service is great, they have dashboards that are very useful, and their data can easily be exported to use in other platforms. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

The filtering is tough to figure out. We have a lot of newsletters and just being able to isolate one newsletter to determine things like "actives" or growth over time, etc is not easy. Review collected by and hosted on G2.com.

RC
robin c.
Senior Software QA Analyst
Enterprise (> 1000 emp.)
"I love sailthru"
4.5/5
What do you like best about Sailthru by Marigold?

I love the easy user interface. Although I have not used every aspect of the site, for the areas I use I have found it very user friendly from the beginning. From finding the templates to looking up particular users to statistics on email openings and such. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

I have a little trouble seeing the actual images on a few templates in the past. Review collected by and hosted on G2.com.

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Pricing Insights

Averages based on real user reviews.

Time to Implement

4 months

Return on Investment

15 months

Perceived Cost

$$$$$
Sailthru by Marigold Comparisons
Sailthru by Marigold Features
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Landing Pages and Forms
Dynamic Content
A/B Testing
Segmentation
Program Management